Asia Pacific Dietary Supplements Market
Asia Pacific Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Gummies/Chewables), Distribution Channel, Target Consumer, Function, Country – Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The Asia Pacific dietary supplements market is projected to reach USD 93.04 billion by 2030 from USD 62.00 billion in 2025, at a CAGR of 8.5% from 2025 to 2030. The market growth is driven by the rising focus on preventive health and wellness, increasing awareness of immunity and digestive health, and strong demand for plant-based, clean-label, and clinically supported supplement products. Additionally, rapid urbanization, expanding middle-class purchasing power, and the growing influence of e-commerce and personalized nutrition platforms are further supporting the region’s strong market expansion.
KEY TAKEAWAYS
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BY COUNTRYChina is estimated to account for the largest market share of 52.1% in 2025.
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BY TYPEBy type, the vitamins segment is expected to register the highest CAGR of 9.1% during the forecast period.
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BY TARGET CONSUMERBy target consumer, the children segment is projected to grow at the highest rate from 2025 to 2030.
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BY FUNCTIONBy function, the immune health segment is estimated to lead the market.
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BY MODE OF APPLICATIONBy mode of application, the tablets segment is estimated to hold a significant market share.
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COMPETITIVE LANDSCAPE - KEY PLAYERSNestlé, Abbott, Otsuka Holdings Co., Ltd., Haleon, and Glanbia plc are among the leading players in the Asia Pacific dietary supplements market, supported by their strong regional presence, diversified product portfolios, and ongoing R&D investments.
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COMPETITIVE LANDSCAPE - STARTUPSEmerging SMEs and startups such as Zeon Lifesciences, Blackmores, BY-HEALTH Co., Ltd., GNC, and DHC Corporation are gaining traction through innovation-focused strategies, clean-label formulations, and niche positioning in categories such as herbal supplements, beauty-from-within, and digestive wellness—highlighting their potential as rising market influencers in Asia Pacific.
The Asia Pacific dietary supplements market is expected to grow rapidly due to the rising adoption of preventive healthcare, increasing awareness of immunity and digestive wellness, and continuous innovation in supplement delivery formats. Growing urbanization, higher disposable incomes, and a strong shift toward self-care are further driving the consumption of supplements across major Asia Pacific countries.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The impact on consumers' business emerges from customer trends or disruptions. Hotbets are new, emerging types of supplements, targeting end users who are clients of dietary supplement manufacturers. Shifts, which are changing trends or disruptions, will impact the revenues of end users, thus affecting the revenues of hotspots and further the revenues of Asia Pacific dietary supplement manufacturers.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Rising health awareness and preventive healthcare adoption
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Growth of microbiome research boosting probiotic and synbiotic product adoption
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Strict and varying regulatory frameworks across countries
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Lack of standardized quality-testing technologies across markets causing inconsistency in product efficacy claims
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Rapid expansion in Tier 2–3 cities with improving retail distribution
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Strong growth in personalized nutrition and condition-specific supplements
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Difficulty scaling clean-label & plant-derived actives due to limited regional supply chains
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Cultural diversity leading to fragmented preferences
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rising health awareness and preventive healthcare adoption
Rising health awareness and the growing adoption of preventive healthcare are key drivers of the Asia Pacific dietary supplement market. Consumers across the region are increasingly prioritizing immunity support, digestive health, energy enhancement, and overall wellness, leading to higher demand for vitamins, minerals, probiotics, and plant-based supplements. This shift toward proactive health management is further amplified by urban lifestyles, aging populations, and increased exposure to health education through digital channels.
Restraint: Strict and varying regulatory frameworks across countries
Strict and varying regulatory frameworks across major markets such as China, Japan, and India present a significant restraint for manufacturers. Each country has distinct compliance, labeling, ingredient approval, and safety testing requirements, which can lengthen product launch timelines and increase operational costs. These regulatory differences create hurdles for companies attempting to standardize formulations or scale product portfolios across multiple Asia Pacific markets.
Opportunity: Rapid expansion in Tier 2–3 cities with improving retail distribution
Rapid expansion in Tier 2–3 cities, supported by improved retail infrastructure and widespread adoption of e-commerce, offers strong growth opportunities for dietary supplement brands. Rising disposable incomes, increased health literacy, and greater accessibility to global and domestic supplement products are driving consumption beyond metropolitan areas. This expanding consumer base enables companies to diversify distribution strategies and tap into underpenetrated, high-potential markets.
Challenge: Difficulty scaling clean-label & plant-derived actives due to limited regional supply chains
Scaling clean-label and plant-derived active ingredients remains a significant challenge due to limited regional supply chains and inconsistent raw material availability. Manufacturers often face high sourcing costs, variability in ingredient quality, and dependence on imports for specialized botanical extracts or functional ingredients. These constraints impact production efficiency and make it challenging to meet the growing consumer demand for natural, sustainable, and transparently sourced supplements.
ASIA PACIFIC DIETARY SUPPLEMENTS MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea, designed to address critical needs in women's fertility and pregnancy. | This launch reinforces Nestlé’s strategic focus on women’s health and strengthens its position in high-growth categories such as maternal nutrition within the Asia Pacific dietary supplements market. |
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Otsuka Pharmaceutical Co., Ltd., together with its subsidiary Bonafide Health, LLC, introduced “Thermella,” a plant-based supplement formulated to alleviate menopausal symptoms such as hot flashes and night sweats, targeting an expanding consumer segment. | This helps Otsuka to expand its business, with an emphasis on Japan. |
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Abbott expanded its dietary supplement offerings with enhanced formulations under its key brands, including multivitamins and immunity-support products designed for adults and seniors. The company also introduced region-specific innovations tailored to address nutritional gaps and lifestyle-driven health concerns in Asia Pacific. | These developments reinforce Abbott’s commitment to preventive healthcare and strengthen its competitive position across major Asia Pacific markets. By addressing core health areas such as immunity, metabolic wellness, and healthy aging, the company continues to expand its consumer base and drive growth in the dietary supplement category. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The Asia Pacific dietary supplements ecosystem is composed of a diverse network of manufacturers, regulatory authorities, distributors, and end-use consumers. As one of the fastest-growing global markets, the region is characterized by rapid innovation, evolving consumer priorities, and increasing participation from both established multinational brands and emerging startups. These stakeholders collectively shape the competitive landscape by developing science-backed, functional, and personalized dietary supplement products tailored to regional health needs.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Asia Pacific Dietary Supplements Market, By Type
The vitamins segment is expected to dominate the market, as it remains the most widely consumed supplement category across the Asia Pacific. Vitamins are strongly associated with immunity, energy, and daily wellness support, making them a preferred choice for preventive healthcare among consumers in China, India, Japan, South Korea, and Southeast Asia.
Asia Pacific Dietary Supplements Market, By Target Consumer
The adult segment is estimated to hold the largest market share due to rising awareness of preventive health, the increasing prevalence of lifestyle-related conditions, and the greater adoption of supplements for immunity, energy, digestive wellness, and healthy aging. Adults across the region increasingly rely on multivitamins, minerals, probiotics, and functional blends as part of their daily health routines.
Asia Pacific Dietary Supplements Market, By Function
Key functionalities driving supplement consumption include immunity support, digestive health, metabolic health, and beauty-from-within nutrition. Gut health and immune health remain top priorities for Asia Pacific consumers, as improved gut function supports nutrient absorption, strengthens immunity, and contributes to overall wellness—driving strong demand for probiotics, prebiotics, and targeted functional ingredients.
Asia Pacific Dietary Supplements Market, By Mode of Application
Capsules and tablets hold a significant market share in the region due to their convenience, longer shelf life, ease of carrying, and strong consumer familiarity. These formats are preferred over powders and liquids, especially in rapidly growing markets such as China, India, and Indonesia, where portability and affordability are key purchasing factors.
REGION
India to be fastest-growing country in Asia Pacific dietary supplements market during forecast period
The Indian dietary supplements market is expected to register the highest CAGR in the Asia Pacific region during the forecast period, driven by its large young population, rising awareness of preventive healthcare, and increasing lifestyle-related health concerns. Growing adoption of vitamins, minerals, probiotics, and herbal supplements—supported by strong influence from Ayurveda and traditional wellness practices—is accelerating market growth. The rapid expansion of e-commerce platforms, higher disposable incomes, and increasing focus on immunity, fitness, and holistic well-being further position India as the fastest-growing consumer market for dietary supplements in Asia Pacific.
ASIA PACIFIC DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION MATRIX
In the Asia Pacific dietary supplements market matrix, Nestle and Abbott (Stars) lead with a strong market share and extensive product footprint for human health, driven by their strong geographical presence, significant formulation and distribution capabilities, and strong ties with distribution channels. Siro Asia Pacific Gmbh (Emerging Leader) is gaining visibility with its specialized dietary supplement offerings, strengthening its position through specific product offerings.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Nestlé (Switzerland)
- Abbott (US)
- Haleon Group of Companies (UK)
- Otsuka Holdings Co., Ltd. (Japan)
- Glanbia plc (Ireland)
- Bayer AG (Germany)
- H&H Group (Hong Kong)
- Amway Corp (US)
- Perrigo Company plc (Ireland)
- Arkopharma (France)
- BioGaia (Sweden)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 62.00 Billion |
| Market Forecast in 2030 (Value) | USD 93.04 Million |
| Growth Rate | CAGR of 8.5% from 2025 to 2030 |
| Years Considered | 2021–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Billion), Volume (KT) |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
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| Countries Covered | China, India, Japan, Australia & New Zealand, Rest of Asia Pacific |
WHAT IS IN IT FOR YOU: ASIA PACIFIC DIETARY SUPPLEMENTS MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| India-based Dietary Supplement Manufacturers |
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| Dietary Supplement, Mode of Application Segment Assessment |
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RECENT DEVELOPMENTS
- November 2024: Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea, designed to address critical needs in women’s fertility and pregnancy. This innovation reflects the company’s strategic focus on maternal health.
- September 2024: Otsuka Pharmaceutical Co., Ltd. and its subsidiary Bonafide Health, LLC launched “Thermella,” a plant-based supplement designed to alleviate menopausal symptoms such as hot flashes and night sweats in the US. Thermella contains natural ingredients like curcumin, decaffeinated green tea extract, and spirulina, with a functional claim for symptom relief.
- September 2022: Abbott announced the launch of Ensure with HMB, a novel formulation to support Indians as they age. The new Ensure is a science-based nutritional supplement formulated with 32 vital nutrients like high-quality protein, calcium, and vitamin D to help improve muscle and bone strength. It now contains a unique and exclusive ingredient – HMB or β-hydroxy-β-methyl butyrate – that helps counteract muscle loss and restore power and energy.
Table of Contents
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Methodology
The study involved two major approaches in estimating the current size of the Asia Pacific Dietary Supplements Market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were referred to identify and collect information.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the Asia Pacific Dietary Supplements Market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to dietary supplements by type, mode of application, target consumer, distribution channel, function, and region. Stakeholders from the demand side, such as food and beverage companies and health and personal care companies who are using dietary supplements, were interviewed to understand the buyer’s perspective on the suppliers, products, and their current usage of dietary supplements and the outlook of their business which will affect the overall market.
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the Asia Pacific Dietary Supplements Market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
- The key players in the industry and the overall markets were identified through extensive secondary research.
- All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall Asia Pacific Dietary Supplements Market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.
Market Definition
According to the National Institute on Aging (NIA) [a part of the National Institutes of Health (NIH)], “Dietary supplements are substances you might use to add nutrients to your diet or to lower your risk of health problems such as osteoporosis or arthritis. Dietary supplements come in the form of pills, capsules, powders, gel tabs, extracts, or liquids. They might contain vitamins, minerals, fiber, amino acids, herbs other plants, or enzymes. Sometimes, the ingredients in dietary supplements are added to foods, including drinks.”
Stakeholders
- Manufacturers of food products, beverages, and dietary supplements
- Manufacturers of nutraceutical ingredients
- Intermediary suppliers, such as traders and distributors of nutraceutical products
- Government, research organizations, and institutions
- World Health Organization (WHO)
- Codex Alimentarius Commission (CAC)
- Associations, regulatory bodies, and other industry-related bodies:
- Food and Agriculture Organization (FAO)
- United States Department of Agriculture (USDA)
- Food Safety Council (FSC)
- Food and Drug Administration (FDA)
- European Food Safety Authority (EFSA)
- Food Standards Australia New Zealand (FSANZ)
- Dietary Supplement Health and Education Act (DSHEA)
- Internal Probiotics Association
- Indian Health Foods and Dietary Supplements Association (INHADSA)
Report Objectives
- To determine and project the size of the Asia Pacific Dietary Supplements Market with respect to the type, mode of application, target consumer, distribution channel, function, and regions in terms of value over five years, ranging from 2024 to 2029.
- To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.
- To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market.
- To identify and profile the key players in the Asia Pacific Dietary Supplements Market.
- To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions.
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis as per Feasibility
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
- Further breakdown of the Rest of Europe Asia Pacific Dietary Supplements Market into key countries.
- Further breakdown of the Rest of Asia Pacific Asia Pacific Dietary Supplements Market into key countries.
- Further breakdown of the Rest of South America Asia Pacific Dietary Supplements Market into key countries.
Company Information
- Detailed analyses and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in Asia Pacific Dietary Supplements Market