Marketing Automation 2025: Igniting Next-Level Hyper-Personalization

“Marketing Automation is focusing on hyper-personalization, and the expansion to full funnel omnichannel marketing, leading to improved customer experiences and more personalized interactions.”

Strategic Focus Points:

• AI-native roles in personalized campaign creation and customer journey optimization
• Marketing Automation adoption in eCommerce, B2B, and retail sectors
• Vertical-specific intelligence (retail promotions, B2B lead nurturing) will shift from niche to mainstream
• Campaign intelligence will integrate with CRM, analytics, and customer data platforms

“By 2030, Marketing Automation will no longer be a standalone tool; it will be a foundational layer within every marketing strategy.”

Market Pulse:

The global Marketing Automation Market is surging, projected to reach USD 47.02 billion in 2025 and is expected to reach USD 81.01 billion by 2030.

• The rise in account-based marketing (ABM) is driving a new era of hyper-targeted, automated marketing.
• Advertising & Marketing Agencies, and retail & eCommerce sectors lead the adoption wave

Who’s Leading the Charge?

Leaders -  HubSpot, Adobe, Oracle, Microsoft, Salesforce, SAP, Google, Intuit, SAS Institute, IBM, RD Station, Sitecore, Sprinklr, Braze, and Klaviyo collectively contribute to a ~20% market share in the Marketing Automation Market

Challengers -  Thryv, Gnani.ai, Optum, Solventum, HPE, Inovalon, Veritis, and Notable utilize AI to automate and personalize marketing campaigns through automated workflows triggered by user behavior.

MnM’s POV- ““The market is consolidating at the top yet thriving with innovation at the edges, as new players differentiate through hyper-personalization, personalized customer journeys, and seamless CRM integrations.”.”

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Marketing Automation: “Unleashing Dynamic Content Creation”

• Vendors are introducing data-driven personalization, predictive lead scoring, and autonomous campaign optimization.
• Meanwhile, competitors are using Generative AI to enhance targeted ads and dynamic content creation.

Why It Matters:

• Businesses are investing in AI-driven customer engagement platforms.
• Retailers are fortifying CRM and eCommerce integrations.
• eCommerce and marketing agencies are using predictive tools for customer retention and ROI tracking.

Recent Launches & Investment Spotlight:

• HubSpot unveiledAutonomous Campaign Operations in Oct 2025 — AI-native orchestration for personalized marketing workflows.
• Adobe launched AI-Powered Personalization Suite– Real-time segmentation and dynamic content generation.
• Salesforce introduced Marketing Cloud Einstein 2.0 – Predictive analytics for B2B lead nurturing and campaign optimization.

Value Proposition for Vendors:

• Unlock insights that drive growth with actionable market and customer data
• Benchmark against AI leaders redefining the Marketing Automation space
• Accelerate growth through hyper-personalization and dynamic content creation
• Build GTM strategies powered by advanced analytics and AI for immersive marketing campaigns

Let’s turn your marketing automation into a growth story. Connect with MarketsandMarkets to explore tailored GTM opportunities