Window Lift Motors Market

[258 Pages Report] The global window lift motors market is projected to reach USD 3.8 billion by 2030, from USD 3.5 billion in 2024, at a CAGR of 1.6%. The surge in demand for enhanced comfort and convenience features, such as power windows, across all vehicle segments is a key factor driving this market. Innovations in motor technologies, such as lightweight construction and electromagnetic compatibility (EMC), further propel the demand for window lift motors. For instance, Han Yale Ind. Co. Ltd. (Taiwan) offers a smart motor with LIN (local interconnected network), which meets or exceeds standards for current, noise, and speed. As vehicle manufacturers continue to add safety features like anti-pinch technology and auto-closing windows to stay competitive and meet consumer expectations, the window lift motors market is expected to witness steady growth.

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MARKET DYNAMICS

Driver: Consumer inclination toward premium vehicles

The window lift motors market is significantly influenced by the consumer inclination toward premium vehicles. These vehicles are equipped with modern power window features, such as one-touch control, anti-pinch safety, and noise reduction, improving passenger experience. This spurs the demand for advanced window lift motors. High-end car makers such as Audi (Germany), BMW (Germany), and Mercedes-Benz (Germany) are at the forefront of creating automobiles that meet customer expectations of comfort, convenience, and safety. They have thus integrated top-quality power window systems in their cars. 2023 saw remarkable growth for these automakers, partly due to their innovative power window features. The front and rear power window motors in the Audi Q3 and Q7 are supplied by Robert Bosch GmbH (Germany), while the BMW 530i and X3, as well as the Mercedes GLB, use power window motors from Brose Fahrzeugteile SE & Co. KG (Germany). The implementation of power window mechanisms enhances the ease and luxury of the vehicles, highlighting the need for window lift motors. These trends propel the market forward, benefiting suppliers dedicated to producing and supplying these motors for the premium vehicle segment.

Restraint: Disruptions in supply chain

The window lift motors market faces a threat from supply chain irregularities affecting both parts sourcing and motor delivery. Sourcing ambiguities such as lack of raw materials, transportation constraints, or strikes can delay automobile production and raise costs for window lift motor manufacturers, impacting the availability of these motors. For instance, the global scarcity of semiconductor chips has severely affected the car manufacturing industry through car-accessible accessories, including window lift motors. Fluctuations in the supply chain can also block the shipment of car components by suppliers and manufacturers, as well as the delivery of cars to markets, slowing down market expansion and lowering company revenues. Recent events, such as the Suez Canal blockage in 2021, have exposed the fragility of global trade networks. To mitigate these limitations, prominent companies such as Johnson Electric (Hong Kong) and Robert Bosch GmbH (Germany) are inclined toward adopting effective strategies to reduce fluctuations and secure product supply, which may include returning to the home country and purchasing components and materials from nearby producers.

Opportunity: Advancements in window lift motor technologies

With automobile manufacturers increasingly integrating anti-pinch and one-touch up/down features in their vehicle designs, the window lift motors market is seeing a lucrative growth prospect. Anti-pinch glass technology prevents the window from closing on an object, while one-touch up/down allows the window to be opened and closed with one button. These features are becoming prevalent in both luxury and mid-segment vehicles, prompting the demand for window lift motors that can accommodate them. Key window lift motor providers are expected to gather more market share from this trend, particularly as safety standards and consumer demands continue to evolve. Developments in window lift motor systems are also being expanded to further drive industry growth. These developments include automatic rain-sensing window closure, which prevents water from getting into the car, and noiseless motor technology, which enhances the comfort of driving by minimizing wind and road noise. For instance, Denso Corporation (Japan) released its newest model of power window motor with improved noiseless and fuel efficiency to cater to the growing market demand for silent and fuel-efficient car models.

Challenge: Intense competition and price pressures

The window lift motors market faces intense competition and pricing pressures from both global and local players, leading to market fragmentation as these players strive for higher market shares. This setting encourages stiff price competition as businesses aim to draw consumers’ attention and win major deals with car makers. However, these pricing tactics put at risk the gross margins and overall profitability of these companies, especially those engaged in high-value, low-margin production. In order to remain competitive, manufacturers must enhance their research and development (R&D)  capabilities. This involves creating premium products with advanced features at reduced manufacturing expenses. Nonetheless, smaller entities face challenges in meeting the significant investment requirements for innovation. Meanwhile, big corporations might have difficulties matching the speed of innovation, enhancements in materials, and improvements in efficiency that top companies in the market provide. This may result in a decrease in market dominance. Additionally, it is vital to adhere to strict quality and reliability standards to fulfill the needs of car manufacturers. Reducing costs by compromising on quality may negatively impact a manufacturer’s reputation and relationships with its clients.

MARKET ECOSYSTEM

The window lift motors market ecosystem comprises raw material suppliers, window lift motor manufacturers, Tier-I suppliers, automotive OEMs, aftermarket suppliers, and distribution channels. Raw material suppliers such as ArcelorMittal (Luxembourg) and BASF SE (Germany) provide raw materials used in the window lift motors. Motor manufacturers such as Denso Corporation (Japan) and Robert Bosch GmbH (Germany) produce window lift motors. Tier-1 suppliers such as Antolin (Spain) provide components to automotive OEMs like BMW (Germany) and Tesla (US. Aftermarket suppliers, including Dorman Products (US), offer replacement parts, while distributors, such as AutoZone (US), manage the supply chain to OEMs and repair shops.

12 V segment to secure leading position during forecast period

12 V motors are projected to be the largest segment in the window lift motors market during the forecast period, subject to their extensive use in passenger cars. These motors play a critical role in ensuring the car windows operate smoothly, turning electrical energy into mechanical motion for easy adjustments. Their durability, small size, and ease of integration with vehicle electrical systems further enhance driving convenience. Many well-known manufacturers of window lift motors provide 12 V motors designed to cater to the changing demands of the automotive industry. For example, the Compact S Series by Johnson Electric (Hong Kong) and the medium torque-serration type window lift motor by IFB Industries Limited (India) are designed specifically for modern vehicles, with the former operating on a 12–13 V power source. As automotive technology advances and consumer expectations increase, the demand for these motors will continue growing. The increasing focus on electrification is also expected to propel the 12 V motors segment forward, maintaining a significant position in the market. Electrification necessitates motors that operate with less noise and provide smoother operation, ensuring compatibility with the vehicle’s electrical architecture.

Passenger cars segment to be dominant during forecast period

In the forecast period, passenger cars are projected to account for the maximum share of the window lift motors market, driven by rising consumer demand for comfort and ease. This vehicle segment, comprising sedans, hatchbacks, SUVs, and crossovers, is becoming pivotal for daily commuting, making the integration of power windows a standard feature. These power windows improve passenger comfort by decreasing wind and noise, adding to the contemporary and luxurious ambiance of vehicles. In response to the demand, car manufacturers are providing window lift motors as standard or optional features in their models. In the Daihatsu Taft, power window motors are sourced from Denso Corporation (Japan) for front and rear windows, while the Honda CR-V utilizes window lift motors from Mitsuba Corp. (Japan). The Nissan Serena also utilizes motors from Mitsuba Corp., while the Mitsubishi Eclipse Cross comes with power window motors from Denso Corporation. These examples highlight the potential of reliable window lift motors in cars. Car companies and window lift motor manufacturers are also expanding their product offerings to meet increasing demands, further contributing to the growth of this industry.

Double-rail cable/wire type segment to exhibit fastest growth during forecast period

Double-rail cable/wire type regulators are projected to experience the fastest growth during the forecast period. Consumer demand for high-quality cars with improved stability, precision, and reduced noise and vibration levels is powering this growth. The double-rail cable/wire type window regulator is a new system created to control window operations with stability and accuracy. Using two parallel channels, this system employs a cable or wire to vertically adjust the window glass. The dual-rail setup offers a smoother and quieter performance than older single-rail designs. Many window regulator producers, such as Brose Fahrzeugteile SE & Co. KG (Germany), Kuster Holdings GmbH (Germany), and SONTIAN AUTOMOTIVE CO., LTD. (China), offer double-rail cable/wire type window regulators for passenger cars as well as commercial vehicles. For example, the double-rail wire-type window regulator made by Johnan Manufacturing Inc. (Japan) provides 30% higher elevation stability and a 35% weight reduction compared to traditional mechanisms. Double-rail cable/wire style window regulators are becoming more common in commercial vehicles as they are more durable and have smoother operation. These regulators provide improved stability and reinforcement for the bigger, heavier windows commonly seen in commercial vehicles, guaranteeing dependable performance throughout prolonged use. The dual-rail structure further enhances durability, making it suitable for vehicles that undergo frequent and strenuous use.

Asia Pacific to be largest market for window lift motors during forecast period

Asia Pacific is projected to be the largest market for window lift motors during the forecast period. China holds the highest share in the region, followed by Japan and India. The demand for window lift motors in China is primarily driven by the growing vehicle production and demand. Regulatory standards, such as China’s GB 11552-2009 mandating that power windows automatically reverse prior to clamping forces exceeding 100 N to ensure passengers are not injured, have also been one of the key factors. For instance, in June 2024, Nio (China) stated that permission was granted for a third factory in China capable of producing approximately 600,000 units per year. Car manufacturing is also increasing in other Asia Pacific countries. In January 2024, Maruti Suzuki (India) announced intentions to establish new factories in Haryana and Gujarat, with production scheduled to commence in 2025 and 2029, respectively. Additionally, the growing consumer demand for automobiles with advanced features, such as power windows, in emerging economies enhances the market.

Key Market Players

The global window lift motors market is dominated by major players such as Denso Corporation (Japan), Brose Fahrzeugteile GmbH & Co. KG (Germany), Robert Bosch GmbH (Germany), Mitsuba Corp. (Japan), HI-LEX Corporation (Japan), and Antolin (Spain), Valeo (France), Johnan Manufacturing Inc. (Japan), Inteva Products (US), AISIN SHIROKI (Japan), Johnson Electric Holdings Limited (Hong Kong), Standard Motor Products, Inc. (US), Hella GmbH & Co. KGaA (Germany), Kuster Holding GmbH (Germany), DY Auto Corporation (South Korea), and SONTIAN AUTOMOTIVE CO., LTD. (China) among others.

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Scope of the Report

This research report categorizes the window lift motors market based on Type, Vehicle Type, Passenger Cars by Vehicle Class, Passenger Cars by Position, Window Regulator by Type, Aftermarket by End-Use, Aftermarket by Sales Channel, Aftermarket by Vehicle Type, and Region

Window Lift Motors Market, By Type:

• 12 V
• 24 V

Window Lift Motors Market, By Vehicle Type:

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Passenger Cars Window Lift Motors Market, By Vehicle Class:

• Economy
• Mid-level
• Premium

Passenger Cars Window Lift Motors Market, By Position:

• Front Windows
• Rear Windows

Window Regulator Market, By Type:

• Arm Type
• Single-rail Cable/Wire Type
• Double-rail Cable/Wire Type

Window Lift Motors Aftermarket, By End-Use:

• DIFM
• DIY

Window Lift Motors Aftermarket, By Sales Channel:

• Online
• Offline

Window Lift Motors Aftermarket, By Vehicle Type:

• Passenger Cars
• Commercial Vehicles

Window Lift Motors Market, By Region

• Asia Pacific
• Europe
• North America
• Rest of the World

Recent Developments

• In May 2024, Denso Corporation (Japan) established a new office in Minato-ku, Tokyo, to integrate sales, engineering, business, and corporate divisions, supporting face-to-face communication with customers, partners, and government agencies in the Greater Tokyo Area.
• In February 2024, STMicroelectronics (Switzerland) announced the AEK-MOT-WINH92 evaluation board aimed at driving DC motors for car window lifters, featuring an anti-pinch mechanism using three types of current sensing without motor encoders and offering flexible configuration options and fault detection capabilities.
• In January 2024, Han Yale Ind. Co., Ltd. (Taiwan) announced that it will showcase a new smart window lift motor and window regulator at the AAPEX event in 2024.
• In December 2023, Brose Fahrzeugteile SE & Co., KG (Germany) signed an agreement for contract renewal with HASCO Co., Ltd. (China) for 25 more years. Both companies have a joint venture, Shanghai Brose Automotive Components, which develops and manufactures door modules, window regulators, seat structures, and latches.
• In April 2022, SONTIAN AUTOMOTIVE CO., LTD. (China) announced its move to a new factory in Rui-An City, China, to expand production capabilities.

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