Europe Dietary Supplements Market Size, Growth Trends & Forecast 2030

The Europe dietary supplements market is experiencing steady expansion as consumers increasingly prioritize preventive healthcare, immunity support, and overall wellness. With rising awareness of nutritional deficiencies and lifestyle-related disorders, dietary supplements have become a daily health essential across the region.

Europe Dietary Supplements Market Overview

The Europe dietary supplements market is projected to reach USD 64.03 billion by 2030 from USD 45.75 billion in 2025, at a CAGR of 7.0% from 2025 to 2030. The growth of this market is driven by a consumer shift toward preventive & holistic health, the high adoption of plant-based, organic & natural supplements, and the expansion of pharmacies & drugstore chains as primary sales channels.

The European dietary supplements market is expected to grow at a rapid rate as consumers increasingly prefer plant-based, organic, non-GMO, and “free-from” formulations, prompting manufacturers to offer clean-label products.

Market Size and Growth Forecast

• Market Size in 2024 (Value): USD 42.98 Billion
• Market Forecast in 2030 (Value): USD 64.03 Million
• Growth Rate: CAGR of 7.0% from 2025 to 2030
• Years Considered: 2021–2030
• Base Year: 2024
• Forecast Period: 2025–2030
• Units Considered: Value (USD Billion), Volume (KT)
• Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends

Europe dietary supplements market Growth Drivers:

• Rising Health Awareness: European consumers are becoming more proactive about maintaining their health and wellness. Supplements for immunity, heart health, bone strength, and cognitive support are witnessing strong demand. The COVID-19 pandemic further accelerated interest in immunity-boosting products.
• Aging Population: Europe has one of the fastest-aging populations globally. Older adults are more likely to consume supplements such as vitamins, minerals, and joint health products, boosting overall market demand.
• Technological Advancements: Innovations in supplement formulations, including plant-based, vegan, and organic supplements, have expanded product choices. Enhanced bioavailability and convenience-focused formats such as gummies, effervescent tablets, and drinkable supplements are increasingly popular.
• Preventive Healthcare Culture: Countries like Germany, France, and the UK emphasize preventive health measures. This has encouraged consumers to integrate dietary supplements into daily routines rather than relying solely on medications after illness onset.

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UK to be fastest-growing country in Europe dietary supplements market during forecast period.

The UK dietary supplements market is expected to register the highest CAGR during the forecast period, due to a strong consumer shift toward proactive health management, with increased daily use of vitamins, minerals, immunity boosters, and lifestyle-health supplements.

Top Europe Dietary Supplements Companies:

• Nestlé (Switzerland)
• Abbott (US)
• Haleon Group of Companies (UK)
• Otsuka Holdings Co., Ltd. (Japan)
• Glanbia plc (Ireland)
• Bayer AG (Germany)
• Perrigo Company plc (Ireland)
• Amway Corp (US)
• Arkopharma (France)
• BioGaia (Sweden)

Recent Developments in the Europe Dietary Supplements Industry:

• August 2025: IBSA started offering food supplements (iron + folic acid, vitamin D3, vitamin B12) in “orodispersible film” format, ultra-thin films that dissolve in saliva without the need for water. These films are now becoming available not only in Italy/Switzerland but also being expanded to countries including Spain, the UK, Germany, Poland, the Czech Republic, Slovakia, Hungary, and Austria.
• December 2024: Holland & Barrett introduced a new own-brand sports nutrition line named “TriActive,” with ~16 products designed for everyday use, combining protein, vitamins, minerals, joint support components, and other performance/recovery-oriented ingredients, marketed for body, mind & muscle support.
• November 2024: PharmaNutra S.p.A. introduced a new “Sidevit” line of Sucrosomial vitamins (D3 & B12), first shown at CPHI Milan 2024

Future Outlook:

The Europe dietary supplements market is expected to maintain a steady growth trajectory. Key trends include:

• Expansion of plant-based and vegan supplements.
• Growth in personalized nutrition and nutrigenomics-based products.
• Enhanced digital marketing and online sales as consumers increasingly prefer convenience.
• Rising adoption of supplements targeting mental health, immunity, and anti-aging.

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FAQs: Europe Dietary Supplements Market

1. What is the size of the Europe dietary supplements market?

The Europe dietary supplements market is valued at USD 45.75 billion in 2025 and is projected to reach USD 64.03 billion by 2030, growing at a CAGR of 7.0% during the forecast period.

2. What factors are driving the growth of the Europe dietary supplements market?

Key growth drivers include rising health awareness, a strong preventive healthcare culture, an aging population, increasing demand for natural and clean-label supplements, and innovations in gummies, liquid supplements, and personalized nutrition.

3. Which dietary supplements are most popular in Europe?

Vitamins and minerals dominate the market due to widespread usage. Herbal supplements, omega-3 fatty acids, probiotics, and sports nutrition products are also experiencing strong demand across Europe.

4. Why is preventive healthcare boosting dietary supplement consumption in Europe?

European consumers prioritize disease prevention and long-term wellness, leading to increased use of dietary supplements to support immunity, heart health, bone strength, digestion, and mental well-being.

5. How does the aging population impact the Europe dietary supplements market?

Europe’s aging population significantly increases demand for supplements supporting joint health, bone density, cardiovascular health, cognitive function, and immunity, making older adults a key consumer segment.

6. Which countries lead the Europe dietary supplements market?

Germany, France, and the United Kingdom are the leading markets due to high consumer awareness, strong healthcare infrastructure, and well-established supplement distribution networks.

7. What are the fastest-growing segments in the Europe dietary supplements market?

Fast-growing segments include herbal and botanical supplements, gummies and chewables, plant-based and vegan supplements, and personalized nutrition products.

8. What role does e-commerce play in the Europe dietary supplements market?

E-commerce is the fastest-growing distribution channel, offering convenience, wider product availability, subscription models, and direct-to-consumer purchasing options.

9. What challenges does the Europe dietary supplements market face?

Major challenges include stringent regulatory requirements, consumer skepticism about product claims, and intense competition among established brands and emerging players.

10. How are regulations shaping the Europe dietary supplements market?

European regulations focus on product safety, ingredient approval, labeling transparency, and health claims, ensuring consumer protection but increasing compliance costs for manufacturers.

11. What future trends are expected in the Europe dietary supplements market?

Key future trends include personalized nutrition, nutrigenomics-based supplements, growth in mental health and sleep supplements, and rising demand for clean-label and sustainable products.

12. Is the Europe dietary supplements market attractive for new entrants?

Yes, the market offers strong opportunities for new entrants focusing on innovation, plant-based formulations, transparency, and digital-first distribution strategies.

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