North America Gluten-Free Products Market Set to Reach USD 5.94 Billion by 2030

According to a recent research report published by MarketsandMarkets, the North America gluten-free products market is projected to grow from USD 4.21 billion in 2025 to USD 5.94 billion by 2030, registering a CAGR of 7.1% during the forecast period.

North America continues to represent the largest regional market for gluten-free products, driven by strong consumer awareness of celiac disease and gluten sensitivity, lifestyle-based dietary preferences, and a highly developed packaged food industry. The region benefits from clear regulatory standards, advanced manufacturing practices, and widespread retail penetration, making it a key revenue contributor globally.

Regulatory Clarity Strengthens Consumer Confidence

In the United States, the Food and Drug Administration has established clear guidelines for gluten-free labeling, including standards for fermented and hydrolyzed foods. These regulations enhance transparency and improve consumer trust in gluten-free claims across multiple categories such as sauces, dairy alternatives, snacks, and ready meals.

Similarly, Canada enforces rigorous allergen labeling requirements, ensuring consistency and product reliability across the region. This strong regulatory framework has encouraged manufacturers to expand their gluten-free portfolios with greater confidence.

Gluten-Free Moves Beyond Medical Necessity

While celiac disease remains a major driver, gluten-free consumption in North America is increasingly lifestyle-driven. Consumers associate gluten-free diets with digestive wellness, weight management, and clean-label eating.

Health-conscious individuals and fitness-focused consumers are actively incorporating gluten-free options into their daily routines. In response, manufacturers are developing products that are:

• Higher in protein
• Fortified with fiber
• Lower in sugar
• Plant-based or clean-label

One of the biggest historical challenges in gluten-free foods has been taste and texture. However, advancements in formulation techniques using pulse flours, functional starches, and hydrocolloids have significantly improved product quality. As a result, gluten-free bakery, frozen foods, and snack products are increasingly viewed as mainstream options rather than niche alternatives.

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Specialty Stores Lead by Distribution Channel

By distribution channel, specialty stores are projected to lead the North America gluten-free products market during the forecast period.

Consumers often trust specialty retailers for curated assortments, knowledgeable staff, and a focus on health-oriented offerings. At the same time, conventional retail formats such as supermarkets, club stores, and mass merchandisers are expanding gluten-free shelf space, increasing visibility and competitive pricing.

Drugstores and pharmacies also play an important role, particularly for consumers seeking medically certified or clinically approved gluten-free products.

Retailers such as Whole Foods Market continue to expand private-label and branded gluten-free assortments, further strengthening category growth.

Pizzas and Pastas Segment Gains Strong Momentum

By product type, the pizzas and pastas segment is projected to lead the market during the forecast period. Consumers continue to demand convenient and comforting meal solutions, and gluten-free alternatives are becoming widely accepted.

Gluten-free mac and cheese, frozen pizzas, and pasta products are gaining traction among both individuals with gluten intolerance and consumers who simply prefer gluten-free options.

Key companies active in this segment include:

• The Kraft Heinz Company
• Conagra Brands, Inc.
• General Mills, Inc.

These companies continue to innovate with reformulated recipes and expanded product lines to meet evolving consumer preferences.

United States Maintains Market Leadership

The United States is projected to maintain its dominant position within the North America gluten-free products industry throughout the forecast period.

Major US-based players contributing to market growth include:

• The Kraft Heinz Company
• The Hain Celestial Group
• General Mills, Inc.
• Conagra Brands, Inc.
• Kellanova
• Enjoy Life
• Katz Gluten Free

These companies leverage dedicated gluten-free production facilities, stringent allergen control protocols, and extensive retail and foodservice networks. Strong brand recognition, continuous reformulation, and responsiveness to health-driven trends help differentiate them in a competitive marketplace. The North America gluten-free products market is evolving from a medically driven niche into a diversified and innovation-led food category. With regulatory clarity, strong retail infrastructure, and continued product development focused on taste, texture, and nutrition, the market is positioned for sustained growth through 2030.

As gluten-free options become normalized across everyday food categories, the region will continue to set the benchmark for product innovation and consumer adoption worldwide.