Augmented Reality Navigation Market Size, Share & Trends

Report Code SE 9156
Published in Sep, 2024, By MarketsandMarkets™
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Augmented Reality Navigation Market by HMD, HUD, AR Navigation Software; Real-time Location Data Management, Routing and Navigation, Asset Tracking, Reverse Geocoding; Built-in Mobile Sensors, Visual Positioning System, AR Cloud - Global Forecast to 2029

 

Augmented Reality (AR) Navigation Market Size, Share & Trends

The augmented reality (AR) navigation market is expected to reach USD 6.33 billion by 2029 from USD 1.17 billion in 2024, at a CAGR of 40.3% from 2024 to 2029.

AR navigation is a unique solution that combines real-time localization and a virtual data overlay on the user's field of view to improve the navigation experience. Its primary objective is to provide directions to users onscreen, overlaid on the real-life environment, accessible through devices like smartphones, tablets, HMDs, HUDs, etc.

The augmented reality navigation market is segmented by offering, type, application, end-use industry, and region. Offerings are further classified into HMD, HUD, AR mapping & localization software, AR navigation apps, AR SDKs, AR cloud, AR HUD software, and AR data visualization software. By type, the market is segmented into indoor and outdoor navigation. The application segment includes real-time location data management, routing & navigation, asset tracking, reverse geocoding, and others. The end-use industries of AR navigation include automotive, consumer, retail & shopping malls, airports & transportation, healthcare, and government, among others. The automotive sector is projected to account for the largest market share from 2024 to 2029, owing to the increasing demand for advanced navigation systems in vehicles. The Asia Pacific region is projected to have the highest growth rate in the forecast period.

Augmented Reality (AR) Navigation Market

Attractive Opportunities in the Augmented Reality (AR) Navigation Market

ASIA PACIFIC

The growth of the augmented reality navigation market in Asia Pacific region is attributed to the rapid urbanization. The region’s fastest growing urban population create a high demand for advanced navigation solutions to manage complex environment.

The AR technology segment is expected to capture the largest share of the Augmented Reality (AR) Navigation Market during the forecast period.

The augmented reality navigation market in Asia Pacific is projected to grow at the highest CAGR of 45.1%, from USD 0.35 billion in 2024 to USD 2.25 billion by 2029.

Product launches, acquisitions, partnerships, and collaborations are expected to offer lucrative growth opportunities for the market players during the forecast period.

Growing need for indoor navigation solution is driving the demand of augmented reality navigation market.

Impact of AI in Augmented Reality (AR) Navigation Market

Integration of artificial intelligence with AR navigation provides accurate location tracking, real-time data, and traffic updates. Integrating AI with AR navigation improves accuracy and real-time optimization by processing data from various sources, such as GPS signals, sensors, and others, to deliver accurate navigation instructions that adapt instantly to changing conditions. AI/ Gen AI helps AR navigation to recognize, locate, and track real-world objects, including road signs, vehicles, and pedestrians so that digital overlays are contextually relevant and correctly aligned. AI transforms a user's interaction with the AR navigation system by using intuitive interfaces that respond to voice commands, gestures, and user preferences, thereby optimizing the overall experience of engaging with AR while navigating.

Visual assistance also benefits from AI's ability to integrate real-time data and contextual awareness, providing clear, augmented directions and alerts directly within the user's field of view, which enhances safety and convenience. Together, these AI-driven enhancements are pushing the boundaries of what AR navigation can achieve, making it more reliable, interactive, and user-friendly and driving its widespread adoption in various sectors, particularly in the automotive industry.

Augmented Reality (AR) Navigation Market

Global Augmented Reality (AR) Navigation Market Dynamics

DRIVER: Integration of AR in automotive systems drives AR navigation market

Integration of augmented reality with automotive systems is rapidly enhancing the driving experience of vehicles. It changes the way vehicles are designed, manufactured, sold, driven, and maintained, providing drivers with convenience, efficiency, and safety. By seamlessly integrating navigation information into the real-world environment, AR navigation provides a more accurate and user-friendly experience.

HUDs (head-up displays) are the most demanded devices for AR applications in automotive systems. Traffic updates, navigation, and driver assistance are projected onto the windshield through a HUD, providing a safer and more informed driving experience. Smart glasses or headset technology can superimpose navigation prompts, critical vehicle information, and hazard notifications right in front of the user. The use of augmented reality within the automotive ecosystem has also improved mapping, navigating, road safety, parking assistance, etc. Multiple automakers have worked with augmented reality developers to make their customers' driving experiences better. For instance, Volkswagen has collaborated with Microsoft (US) to induct the use of the HoloLens 2 mixed-reality headset into moving vehicles by means of augmented reality glasses.

In April 2024, Mercedes-Benz AG introduced AR navigation into the C465 MBUX model to enhance the driving experience and safety.

RESTRAINTS: High dependence on GPS and device sensors for accuracy

Augmented reality navigation heavily relies on device sensors and GPS for accuracy. GPS signals are commonly used in outdoor environments such as for city navigation, tourism, hiking, and outdoor activities. However, GPS signals can be unreliable in certain locations, such as in complex urban areas, tunnels, within buildings (such as hospitals, shopping malls, airports, educational institutions, retail stores, government buildings, and museums), and in remote regions with weak signal reception.

GPS signals depend on satellites for accurate location, which can limit their effectiveness in complex indoor environments. In addition, to track movement in real-time and provide precise information, GPS signals rely on various device sensors, including accelerometers and gyroscopes.

Heavy reliance on these sensors can limit the usefulness of AR navigation in confined spaces and complicated environments. Furthermore, the dependence on external signals and devices for accuracy makes AR navigation susceptible to interruptions and inaccuracies, which can impact user reliability and limit the system's effectiveness in certain environments.

 

OPPORTUNITY: Integration of 5G technology with AR navigation

Integration of 5G with AR offers enhanced performance, precision, and user experience for AR navigation. 5G offers faster data speeds and low latency, indicating that AR navigation systems will be able to process and deliver information in real time with greater accuracy and responsiveness. The high bandwidth of 5G provides advanced visuals and interactive features, such as real-time updates on road conditions, live traffic information, and dynamic route adjustments.

In the role of network infrastructure, with the advent of 5G technology, AR navigation can benefit from visual positioning systems (VPS) and sensor fusion to enhance accuracy and lessen reliance on GPS alone. This can be useful in indoor navigation and in areas where GPS signals are weak or obstructed.

5G connectivity will improve the performance of connected car systems, enabling more efficient communication between infrastructure and vehicles. Overall, the integration of 5G into augmented reality navigation systems elevates the technology's capabilities, making navigation more efficient, dependable, and user-friendly.

In 2022, Telstra (Australia), Google LLC (US), and Accenture (Ireland) collaborated to develop a 5G-powered augmented reality (AR) navigation experience at Melbourne's Marvel Stadium and Australian Football League to enhance the wayfinding experience by incorporating digital information into the physical world.

CHALLENGE: Limited user acceptance and familiarity with AR navigation

One of the main challenges in the AR navigation market is that many users are still unfamiliar with the technology, making it harder for them to accept. Even though AR navigation brings exciting features like immersive guidance and real-time data overlays, adoption has been slow for several reasons. Many people are still not familiar with augmented reality, and some may be hesitant to use it for navigation because they find it more complicated than traditional systems. Users are still not widely familiar with augmented reality and may be hesitant to adopt it for navigation. They may perceive it as complex compared to traditional navigation systems. AR is new, and users lack an understanding of its features, capabilities, benefits, and how to use it effectively. Overcoming skepticism and educating users about how augmented reality can enhance their navigation experience is crucial.

Moreover, due to privacy and security concerns, users are still hesitant to share personal data or use systems whose operations remain vague and not fully understandable. To overcome these challenges, the augmented reality navigation industry should emphasize user training, enhancing customer experience, making technology easy to understand, and developing strong data protection measures.

Global Augmented Reality (AR) Navigation Market Ecosystem Analysis

Google LLC (US), Apple Inc. (US), Microsoft (US), WayRay AG (Switzerland), and Neusoft Corporation (China) are the prominent players in the augmented reality navigation market. The top five key players held 80% to 90% of the augmented reality (AR) navigation market in 2023. This market share is derived based on the annual reports, financial results, investor presentations, and company developments.

Top Companies in Augmented Reality (AR) Navigation Market
 

Retail & shopping malls segment expected to grow at the highest CAGR during the forecast period from 2024 to 2029

The use of AR navigation technology is gaining more traction throughout the world in multiple shopping malls and retail centers to enhance shoppers' experiences. The physical places use augmented reality-enabled devices, such as smartphones and specialized AR headsets (i.e., smart glasses and HMDs), to provide interactive and informative experiences to customers. Advanced navigation features are being integrated into these malls. These systems create detailed 2D and 3D maps of the mall environment, enabling users to track everything around them using GPS, a digital compass system, and even a visual positioning system. It will be very easy to find stores and amenities; visitors will be further assisted by real-time updates on store location, promotions, and events.

Augmented reality navigation features have added a new dimension to the shopping experience by overlaying digital arrows and signs onto the real-world environment, enabling visitors to navigate even the most complex layouts of malls without stress, hence improving customer satisfaction. In this way, such smooth integration of these technologies facilitates navigation and improves visitor flow within malls, reduces congestion in the key areas, and ensures all customers confidently and with ease find their way.

Airports & transportation end-use industry held second-largest market share in 2023

Airports and transportation hubs are increasingly utilizing AR navigation technology to improve the travel experience for passengers. By using AR-enabled smartphones and headsets such as smart glasses and heads-up displays, users can easily navigate to shops, places, and locations with real-time visual information, making it easier to move around in complex environments. Augmented reality (AR) navigation also enables travelers to access important details like flight information, boarding gate locations, and directions. The use of AR navigation enhances travel convenience, reduces travel-related stress, and improves passenger satisfaction. Many companies offer specific AR navigation solutions tailored for airports and transportation. For example, Navigine provides an airport navigation system for wayfinding, enhancing operational efficiency and saving time by guiding users to locations such as boarding gates and check-in points. Additionally, the UK-based Gatwick Airport introduced an AR navigation app in 2017 to direct passengers to the correct gate, baggage carousels, and check-in counters with real-time updates on flight status, delays, and optional time management.

Asia Pacific Market Expected to Grow Fastest and Hold Largest Market Share During Forecast Period

The AR navigation market in the Asia Pacific region is expected to experience the highest growth rate and hold the largest market share during the forecast period. This region includes countries such as China, Japan, India, South Korea, and others. China is projected to have the largest market share in 2023 and is expected to maintain this position in the forecast period as well.

The increasing demand for automobiles equipped with advanced systems and technologies is driving the growth of the augmented reality navigation market in the Asia Pacific region. Rapid urbanization in countries like India and China, along with complex transportation networks, is creating a high demand for advanced navigation systems and solutions.

The retail and shopping malls segment is anticipated to hold the second-largest share of the Asia Pacific AR navigation market from 2024 to 2029. This is attributed to rapid urbanization, infrastructure development, and technological advancements in countries such as China, Japan, India, and South Korea. AR navigation enhances the shopping experience by offering personalized promotions and in-store location guidance, leading to improved user engagement, streamlined navigation, and an enhanced shopping experience.

LARGEST MARKET SHARE IN 2024-2029
INDIA FASTER-GROWING MARKET IN REGION
Augmented Reality (AR) Navigation Market Size and Share

Recent Developments of Augmented Reality (AR) Navigation Market

  • In May 2024, ARway Corp. (US) acquired Map Dynamics (US) in an all-stock deal, which includes USD 1.2 million in revenue and USD 250,000 in EBITDA. This acquisition accelerated ARway Corp's product development and introduced new revenue opportunities through indoor mapping solutions and interactive navigation maps, broadening the company's augmented reality navigation and experience platform.
  • In May 2024, ARway Corp. (US) established partnerships with Ershad Technologies and IOTrackers in Saudi Arabia, as well as Walkk in Oman. Ershad Technologies will implement ARway Corp's technology in a Riyadh library, while Walkk presented ARway's indoor navigation app at Comex 2024 in Oman. These partnerships aimed to enhance ARway.ai's market presence and create new business opportunities.
  • In April 2024, ARway Corp. (US) collaborated with AVR Labs (Dubai), a UAE-based company specializing in XR technologies, to integrate ARway Corp.'s no-code, no-beacon spatial computing solution with AVR Labs' generative AI 3D/AR avatars. AVR Labs will become a key partner in the Gulf Region, expanding ARway Corp.'s distribution network and enhancing AR navigation through advanced AI-driven interactive avatars.
  • In February 2024, Apple Inc. (US) launched Apple Vision Pro, an AR head-mounted display that helps to work, collaborate, connect, relive memories, enjoy entertainment, and navigate. It is controlled by the user's eyes, hands, and voice.
  • In September 2022, Google LLC (US) acquired Phair (US) to enhance its capabilities in the automotive sector and provide an enhanced in-car experience for drivers and automakers. Phair combined a mobility AR engine and a spatial AI engine to bring intelligence to automotive navigation.

Key Market Players

Augmented Reality (AR) Navigation Market Report Scope

Report Attribute Details
Market size available for years 2020–2029
Base year considered 2023
Forecast period 2024–2029
Forecast units Value (USD Million/Billion), Volume (Million Units)
Segments Covered By offering, type, application, end-user industry, and region
Regions covered North America, Europe, Asia Pacific, and RoW

Key Questions Addressed by the Report

What will the size of the global augmented reality navigation market be in 2024 and 2029, and at what CAGR is the market expected to grow?
The augmented reality navigation market is projected to grow from USD 1.17 billion in 2024 to USD 6.33 billion by 2029, at a CAGR of 40.3%.
Who are the winners in the global augmented reality navigation market?
Companies such as Google LLC (US), Apple Inc. (US), Microsoft (US), WayRay AG (Switzerland), and Neusoft Corporation (China) are the winners in the global augmented reality navigation market.
Which region is likely to capture the largest market share?
The Asia Pacific region is projected to hold the largest share of the augmented reality navigation market from 2024 to 2029.
What are the major forces driving the augmented reality navigation market at present, and what factors will create opportunities for market players?
The incorporation of artificial intelligence algorithms for accurate location tracking and real-time data updates is the major driver for the market. The integration of 5G technology with AR navigation is likely to present opportunities for market players.
What are the major strategies adopted by market players?
Key players have adopted product launches, acquisitions, contracts, and collaborations to strengthen their position in the augmented reality navigation market.

 

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
21
RESEARCH METHODOLOGY
25
EXECUTIVE SUMMARY
38
PREMIUM INSIGHTS
43
MARKET OVERVIEW
46
  • 5.1 INTRODUCTION
  • 5.2 AR NAVIGATION MARKET DYNAMICS
    DRIVERS
    - Integration of AR in automotive systems
    - Development of AR headsets and glasses for hands-free navigation experience
    - Complex navigation in indoor locations
    - Incorporation with AI algorithms for accurate location tracking and real-time data updates
    RESTRAINTS
    - High dependence on GPS and device sensors for accuracy
    - Obstacles in seamless transition between indoor and outdoor AR navigation
    OPPORTUNITIES
    - Integration of 5G technology with augmented reality navigation
    - Augmented reality surgical navigation
    CHALLENGES
    - Limited familiarity and user acceptance
    - Protection against data breaches, system manipulation, and cloud vulnerabilities
  • 5.3 VALUE CHAIN ANALYSIS
    RESEARCH & DEVELOPMENT ENGINEERS
    COMPONENT SUPPLIERS
    SYSTEM INTEGRATORS
    MARKETING AND SALES TEAMS
    END USERS
  • 5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.5 ECOSYSTEM ANALYSIS
  • 5.6 INVESTMENT AND FUNDING SCENARIO
  • 5.7 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - Global positioning system
    - Simultaneous localization and mapping
    - Bluetooth beacons
    COMPLEMENTARY TECHNOLOGIES
    - Cloud computing
    - Internet of things
    - 3D mapping
    - Digital twin
    ADJACENT TECHNOLOGIES
    - Marker-based tracking
    - Real-time data processing
  • 5.8 PATENT ANALYSIS
  • 5.9 TRADE ANALYSIS
    IMPORT SCENARIO (HS CODE 9014)
    EXPORT SCENARIO (HS CODE 9014)
  • 5.10 PORTER'S FIVE FORCES ANALYSIS
    INTENSITY OF COMPETITIVE RIVALRY
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    THREAT OF SUBSTITUTES
    THREAT OF NEW ENTRANTS
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.12 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY AR HMD
    AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION
  • 5.13 CASE STUDY ANALYSIS
    TREEDIS ENHANCES NAVIGATION AT UNIVERSITY OF NATIONAL AND WORLD ECONOMY WITH AR WAYFINDING
    ARWAY CORP. EXPANDS PRESENCE IN SAUDI ARABIA AND OMAN WITH NEW AR NAVIGATION DEALS
    TELSTRA, GOOGLE, AND ACCENTURE UNVEIL 5G-POWERED AR WAYFINDING AT MARVEL STADIUM
  • 5.14 TARIFF AND REGULATORY LANDSCAPE
    TARIFF DATA
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.15 KEY CONFERENCES AND EVENTS, 2024–2025
  • 5.16 IMPACT OF GEN AI/AI ON AR NAVIGATION MARKET
    INTRODUCTION
    CASE STUDIES
    - Genesys International launches India's first AI-powered navigation map for automotive and mobility
    - Phiar Technologies and Qualcomm collaborate to enhance in- vehicle infotainment with advanced AR HUD navigation
    ADJACENT ECOSYSTEM WORKING ON GEN AI
AR NAVIGATION MARKET, BY OFFERING
74
  • 6.1 INTRODUCTION
  • 6.2 DEVICES
    HMD
    - Offer real-time navigation instructions to improve situational awareness
    HUD
    - Enhanced safety of drivers to fuel segment growth
  • 6.3 SOFTWARE
    MAPPING & LOCALIZATION SOFTWARE
    - Growing interest in AR applications across various sectors to drive segment
    NAVIGATION APPS
    - Increasing urbanization to drive demand for advanced AR navigation apps
    AR SDKS
    - Adoption of AR across smartphones, tablets, and AR glasses to boost segment
    AR CLOUD
    - Enhanced data integration and real-time updates for improved user experience – key drivers
    OTHERS
AR NAVIGATION MARKET, BY TYPE
85
  • 7.1 INTRODUCTION
  • 7.2 INDOOR NAVIGATION
  • 7.3 OUTDOOR NAVIGATION
AR NAVIGATION MARKET, BY APPLICATION
89
  • 8.1 INTRODUCTION
  • 8.2 REAL-TIME LOCATION DATA MANAGEMENT
    NEED FOR ACCURATE, REAL-TIME LOCATION TRACKING TO DRIVE DEMAND
  • 8.3 ROUTING & NAVIGATION
    RISING DEMAND FOR NAVIGATION IN COMPLEX INDOOR ENVIRONMENTS TO BOOST SEGMENT
  • 8.4 ASSET TRACKING
    STREAMLINED ASSET MANAGEMENT AND ENHANCED OVERALL OPERATIONAL EFFICIENCY TO BOOST SEGMENT
  • 8.5 REVERSE GEOCODING
    HIGH DEMAND FOR ACCURATE LOCATION-BASED SERVICES TO FUEL GROWTH
  • 8.6 OTHER APPLICATIONS
AR NAVIGATION MARKET, BY END-USE INDUSTRY
94
  • 9.1 INTRODUCTION
  • 9.2 AUTOMOTIVE
    ENHANCED DRIVING EXPERIENCE TO BOOST DEMAND
  • 9.3 CONSUMER
    ENHANCED EXPERIENCE WITH AR NAVIGATION IN DAILY LIFE TO BOST SEGMENT
  • 9.4 RETAIL & SHOPPING MALLS
    IMPROVED NAVIGATION AND SHOPPING EXPERIENCE WITH ADVANCED MAPPING – KEY DRIVER
  • 9.5 AIRPORTS & TRANSPORTATION
    STREAMLINED TRAVEL EXPERIENCE TO DRIVE MARKET
  • 9.6 HEALTHCARE
    ENHANCED HOSPITAL NAVIGATION AND MEDICAL PROCEDURES – KEY DRIVERS
  • 9.7 GOVERNMENT
    INCREASED EFFICIENCY IN EMERGENCY RESPONSE AND MILITARY OPERATIONS TO DRIVE SEGMENT
  • 9.8 OTHER END-USE INDUSTRIES
    TRANSFORMATIVE IMPACT ACROSS SECTORS TO BOOST MARKET
AR NAVIGATION MARKET, BY REGION
118
  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    MACROECONOMIC OUTLOOK FOR NORTH AMERICA
    US
    - Rapid and continuous adoption of latest technology to drive market
    CANADA
    - Technological growth and strategic moves by players to drive market
    MEXICO
    - Rising adoption in urban and tourism sectors to boost market
  • 10.3 EUROPE
    MACROECONOMIC OUTLOOK FOR EUROPE
    GERMANY
    - Advanced technological infrastructure to boost market
    UK
    - Rising adoption in airports and retail to fuel growth
    FRANCE
    - Enhanced tourism and urban mobility through AR navigation to drive market
    REST OF EUROPE
  • 10.4 ASIA PACIFIC
    MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
    CHINA
    - Innovations in smart city initiatives and infrastructure development to drive market
    JAPAN
    - Market driven by advanced technology and strategic partnerships
    INDIA
    - Rising adoption driven by urbanization
    SOUTH KOREA
    - Enhanced precise location tracking with 3D spatial maps – key driver
    REST OF ASIA PACIFIC
  • 10.5 ROW
    MACROECONOMIC OUTLOOK FOR ROW
    SOUTH AMERICA
    - Offers emerging opportunities for AR navigation market
    AFRICA
    - Advanced solutions despite urbanization challenges – key driver
    MIDDLE EAST
    - Innovative developments for enhanced user experience to drive market
    - GCC countries
    - Rest of Middle East
COMPETITIVE LANDSCAPE
137
  • 11.1 OVERVIEW
  • 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2024
  • 11.3 MARKET SHARE ANALYSIS, 2023
  • 11.4 REVENUE ANALYSIS, 2021–2023
  • 11.5 COMPANY VALUATION AND FINANCIAL METRICS
  • 11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2023
    - Company footprint
    - Offering footprint
    - Type footprint
    - Application footprint
    - End-use industry footprint
    - Region footprint
  • 11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
    - Detailed list of startups/SMEs
    - Competitive benchmarking of startups/SMEs
  • 11.8 BRAND/PRODUCT COMPARISON
  • 11.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES
    DEALS
    OTHER DEVELOPMENTS
COMPANY PROFILES
157
  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYERS
    GOOGLE LLC
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    APPLE INC.
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    FURUNO ELECTRIC CO., LTD.
    - Business overview
    - Products/Services/Solutions offered
    - Recent developments
    - MnM view
    MICROSOFT
    - Business overview
    - Products/Services/Solutions offered
    - Recent developments
    - MnM view
    WISER MARINE TECHNOLOGIES LTD.
    - Business overview
    - Products/Services/Solutions Offered
    - Recent developments
    - MnM view
    ARWAY CORP.
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    MAPBOX
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    TREEDIS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    WAYRAY AG
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    VIEWAR GMBH
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
  • 12.3 OTHER PLAYERS
    NEUSOFT CORPORATION
    ARTISENSE GMBH (KUDAN GERMANY GMBH)
    INDOORATLAS
    HYPER
    SITUM TECHNOLOGIES
    INSIDER NAVIGATION INC.
    WEMAP SAS
    RESONAI INC.
    ORIIENT NEW MEDIA LTD.
    NAVIGINE
    22MILES
    SYGIC
    VEO
    HERE
    ESRI
APPENDIX
188
  • 13.1 INSIGHTS FROM INDUSTRY EXPERTS
  • 13.2 DISCUSSION GUIDE
  • 13.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4 CUSTOMIZATION OPTIONS
  • 13.5 RELATED REPORTS
  • 13.6 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 RISK FACTOR ANALYSIS
  • TABLE 2 ROLE OF COMPANIES IN AR NAVIGATION ECOSYSTEM
  • TABLE 3 AR NAVIGATION MARKET: MAJOR PATENTS, 2023–2024
  • TABLE 4 IMPACT ANALYSIS OF PORTER'S FIVE FORCES
  • TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END-USE INDUSTRIES (%)
  • TABLE 6 KEY BUYING CRITERIA FOR TOP THREE END-USE INDUSTRIES
  • TABLE 7 AVERAGE SELLING PRICE TREND OF AR HMDS OFFERED BY KEY PLAYERS
  • TABLE 8 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION, 2020–2023 (USD)
  • TABLE 9 MFN TARIFF FOR HS CODE 9030-COMPLIANT PRODUCTS EXPORTED BY US, 2023
  • TABLE 10 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 KEY CONFERENCES AND EVENTS, 2024–2025
  • TABLE 14 REVOLUTIONIZED NAVIGATION WITH AI AND AR TO ENHANCE DRIVING SAFETY AND EXPERIENCE
  • TABLE 15 TRANSFORMING AUTOMOTIVE NAVIGATION WITH SPATIAL AI AND AR TECHNOLOGY
  • TABLE 16 AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 17 AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 18 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020–2023 (USD MILLION)
  • TABLE 19 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
  • TABLE 20 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020–2023 (THOUSAND UNITS)
  • TABLE 21 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024–2029 (THOUSAND UNITS)
  • TABLE 22 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 23 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 24 AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 25 AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 26 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 27 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 28 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 29 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 30 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2020–2023 (USD MILLION)
  • TABLE 31 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2024–2029 (USD MILLION)
  • TABLE 32 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 33 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 34 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 35 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 36 AR NAVIGATION MARKET, BY TYPE, 2020–2023 (USD MILLION)
  • TABLE 37 AR NAVIGATION MARKET, BY TYPE, 2024–2029 (USD MILLION)
  • TABLE 38 AR NAVIGATION MARKET, BY APPLICATION, 2020–2023 (USD MILLION)
  • TABLE 39 AR NAVIGATION MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
  • TABLE 40 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 41 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 42 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 43 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 44 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 45 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 46 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 47 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 48 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 49 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 50 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 51 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 52 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 53 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 54 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 55 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 56 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 57 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 58 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 59 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 60 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 61 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 62 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 63 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 64 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 65 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 66 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 67 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 68 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 69 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 70 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 71 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 72 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 73 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 74 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 75 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 76 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 77 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 78 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 79 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 80 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 81 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 82 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 83 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 84 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 85 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 86 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 87 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 88 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 89 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 90 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 91 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 92 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 93 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 94 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 95 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 96 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 97 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 98 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 99 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 100 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 101 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 102 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING, 2020–2023 (USD MILLION)
  • TABLE 103 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING, 2024–2029 (USD MILLION)
  • TABLE 104 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE, 2020–2023 (USD MILLION)
  • TABLE 105 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE, 2024–2029 (USD MILLION)
  • TABLE 106 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 107 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 108 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 109 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 110 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 111 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 112 AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 113 AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 114 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY, 2020–2023 (USD MILLION)
  • TABLE 115 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 116 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 117 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 118 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2020–2023 (USD MILLION)
  • TABLE 119 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 120 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 121 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 122 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2020–2023 (USD MILLION)
  • TABLE 123 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 124 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 125 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 126 ROW: AR NAVIGATION MARKET, BY REGION, 2020–2023 (USD MILLION)
  • TABLE 127 ROW: AR NAVIGATION MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 128 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020–2023 (USD MILLION)
  • TABLE 129 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024–2029 (USD MILLION)
  • TABLE 130 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY, 2020–2023 (USD MILLION)
  • TABLE 131 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 132 AR NAVIGATION MARKET: KEY PLAYER STRATEGIES/RIGHT TO WIN, MAY 2021– MAY 2024
  • TABLE 133 AR NAVIGATION MARKET: DEGREE OF COMPETITION
  • TABLE 134 AR NAVIGATION MARKET: OFFERING FOOTPRINT
  • TABLE 135 AR NAVIGATION MARKET: TYPE FOOTPRINT
  • TABLE 136 AR NAVIGATION MARKET: APPLICATION FOOTPRINT
  • TABLE 137 AR NAVIGATION MARKET: END-USE INDUSTRY FOOTPRINT
  • TABLE 138 AR NAVIGATION MARKET: REGION FOOTPRINT
  • TABLE 139 AR NAVIGATION MARKET: KEY STARTUPS/SMES
  • TABLE 140 AR NAVIGATION MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
  • TABLE 141 AR NAVIGATION MARKET: PRODUCT LAUNCHES, MAY 2021–MAY 2024
  • TABLE 142 AR NAVIGATION MARKET: DEALS, MAY 2021–MAY 2024
  • TABLE 143 AR NAVIGATION MARKET: OTHER DEVELOPMENTS, MAY 2021–MAY 2024
  • TABLE 144 GOOGLE LLC: COMPANY OVERVIEW
  • TABLE 145 GOOGLE LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 146 GOOGLE: DEALS
  • TABLE 147 APPLE INC.: COMPANY OVERVIEW
  • TABLE 148 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 149 APPLE INC.: PRODUCT LAUNCHES
  • TABLE 150 APPLE INC.: OTHER DEVELOPMENTS
  • TABLE 151 FURUNO ELECTRIC CO., LTD.: COMPANY OVERVIEW
  • TABLE 152 FURUNO ELECTRIC CO., LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 153 MICROSOFT: COMPANY OVERVIEW
  • TABLE 154 MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 155 MICROSOFT: DEALS
  • TABLE 156 WISER MARINE TECHNOLOGIES LTD.: COMPANY OVERVIEW
  • TABLE 157 WISER MARINE TECHNOLOGIES LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED
  • TABLE 158 ARWAY CORP.: COMPANY OVERVIEW
  • TABLE 159 ARWAY CORP.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 160 ARWAY CORP.: DEALS
  • TABLE 161 MAPBOX: COMPANY OVERVIEW
  • TABLE 162 MAPBOX: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 163 TREEDIS: COMPANY OVERVIEW
  • TABLE 164 TREEDIS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 165 WAYRAY AG: COMPANY OVERVIEW
  • TABLE 166 WAYRAY AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 167 WAYRAY AG: PRODUCT LAUNCHES
  • TABLE 168 VIEWAR GMBH: COMPANY OVERVIEW
  • TABLE 169 VIEWAR GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 170 NEUSOFT CORPORATION: BUSINESS OVERVIEW
  • TABLE 171 ARTISENSE GMBH (KUDAN GERMANY GMBH): BUSINESS OVERVIEW
  • TABLE 172 INDOORATLAS: BUSINESS OVERVIEW
  • TABLE 173 HYPER: BUSINESS OVERVIEW
  • TABLE 174 SITUM TECHNOLOGIES: BUSINESS OVERVIEW
  • TABLE 175 INSIDER NAVIGATION INC.: BUSINESS OVERVIEW
  • TABLE 176 WEMAP SAS: BUSINESS OVERVIEW
  • TABLE 177 RESONAI INC.: BUSINESS OVERVIEW
  • TABLE 178 ORIIENT NEW MEDIA LTD.: BUSINESS OVERVIEW
  • TABLE 179 NAVIGINE: BUSINESS OVERVIEW
  • TABLE 180 22MILES: BUSINESS OVERVIEW
  • TABLE 181 SYGIC: BUSINESS OVERVIEW
  • TABLE 182 VEO: BUSINESS OVERVIEW
  • TABLE 183 HERE: BUSINESS OVERVIEW
  • TABLE 184 ESRI: BUSINESS OVERVIEW
LIST OF FIGURES
 
  • FIGURE 1 AR NAVIGATION MARKET SEGMENTATION & REGIONAL SCOPE
  • FIGURE 2 AR NAVIGATION MARKET: RESEARCH DESIGN
  • FIGURE 3 SECONDARY AND PRIMARY RESEARCH
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED BY KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATION OF KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3 (DEMAND SIDE): AR NAVIGATION MARKET BASED ON REGION
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 9 DATA TRIANGULATION
  • FIGURE 10 AR NAVIGATION MARKET SIZE, 2020–2029 (USD MILLION)
  • FIGURE 11 AR NAVIGATION SOFTWARE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 12 OUTDOOR AR NAVIGATION TO DOMINATE MARKET DURING FORECAST PERIOD
  • FIGURE 13 ROUTING & NAVIGATION APPLICATIONS TO GROW FASTEST FROM 2024 TO 2029
  • FIGURE 14 AUTOMOTIVE SEGMENT TO DOMINATE DURING FORECAST PERIOD
  • FIGURE 15 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN AR NAVIGATION MARKET FROM 2024 TO 2029
  • FIGURE 16 RAPIDLY GROWING AUTOMOTIVE SECTOR TO PROVIDE LUCRATIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 17 AR NAVIGATION SOFTWARE OFFERINGS TO ACCOUNT FOR LARGEST SHARE BY 2029
  • FIGURE 18 ROUTING & NAVIGATION APPLICATIONS TO DOMINATE MARKET FROM 2024 TO 2029
  • FIGURE 19 AUTOMOTIVE END-USE INDUSTRY HOLDS LARGEST MARKET SHARE IN 2024
  • FIGURE 20 NORTH AMERICA HELD DOMINANT SHARE IN AR NAVIGATION MARKET IN 2023
  • FIGURE 21 AR NAVIGATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 22 AR NAVIGATION MARKET DRIVERS: IMPACT ANALYSIS
  • FIGURE 23 AR NAVIGATION MARKET RESTRAINTS: IMPACT ANALYSIS
  • FIGURE 24 AR NAVIGATION MARKET OPPORTUNITIES: IMPACT ANALYSIS
  • FIGURE 25 AR NAVIGATION MARKET CHALLENGES: IMPACT ANALYSIS
  • FIGURE 26 AR NAVIGATION VALUE CHAIN ANALYSIS
  • FIGURE 27 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • FIGURE 28 KEY PLAYERS IN AR NAVIGATION MARKET
  • FIGURE 29 INVESTMENT AND FUNDING SCENARIO FOR STARTUPS, 2017–2023
  • FIGURE 30 PATENTS APPLIED AND GRANTED, 2014–2023
  • FIGURE 31 IMPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY, 2019–2023
  • FIGURE 32 EXPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY, 2019–2023 (USD MILLION)
  • FIGURE 33 AR NAVIGATION MARKET: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END-USE INDUSTRY
  • FIGURE 35 KEY BUYING CRITERIA, BY END-USE INDUSTRY
  • FIGURE 36 AVERAGE SELLING PRICE TREND OF AR HMDS PROVIDED BY KEY PLAYERS
  • FIGURE 37 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION
  • FIGURE 38 IMPACT OF AI ON AR NAVIGATION INDUSTRY
  • FIGURE 39 AR NAVIGATION SOFTWARE TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 40 OUTDOOR NAVIGATION SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD (USD MILLION)
  • FIGURE 41 ROUTING & NAVIGATION APPLICATIONS TO ACCOUNT FOR DOMINANT MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 42 AUTOMOTIVE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD (USD MILLION)
  • FIGURE 43 AR NAVIGATION MARKET SEGMENTATION, BY REGION
  • FIGURE 44 ASIA PACIFIC TO RECORD HIGHEST CAGR IN AR NAVIGATION MARKET BETWEEN 2024 AND 2029
  • FIGURE 45 NORTH AMERICA: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 46 EUROPE: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 47 ASIA PACIFIC: AR NAVIGATION MARKET SNAPSHOT
  • FIGURE 48 SOUTH AMERICA TO DOMINATE ROW AR NAVIGATION MARKET THROUGHOUT FORECAST PERIOD
  • FIGURE 49 AR NAVIGATION MARKET SHARE ANALYSIS, 2023
  • FIGURE 50 AR NAVIGATION MARKET: REVENUE ANALYSIS OF KEY PLAYERS, 2021–2023 (USD MILLION)
  • FIGURE 51 AR NAVIGATION MARKET: COMPANY VALUATION, 2024 (USD BILLION)
  • FIGURE 52 AR NAVIGATION MARKET: FINANCIAL METRICS, 2024 (USD BILLION)
  • FIGURE 53 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 54 AR NAVIGATION MARKET: COMPANY FOOTPRINT
  • FIGURE 55 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 56 AR NAVIGATION MARKET: BRAND/PRODUCT COMPARISON
  • FIGURE 57 GOOGLE LLC: COMPANY SNAPSHOT
  • FIGURE 58 APPLE INC.: COMPANY SNAPSHOT
  • FIGURE 59 FURUNO ELECTRIC CO., LTD.: COMPANY SNAPSHOT
  • FIGURE 60 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 61 ARWAY CORP.: COMPANY SNAPSHOT

The research report includes four major activities, estimating the size of the augmented reality navigation market. Secondary research has been done to gather important information about the market and peer markets. To validate the findings, assumptions, and sizing through primary research with industry experts across the supply chain is the next step. Both bottom-up and top-down approaches have been used to estimate the market size. After this, the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments

Secondary Research

For estimating the revenues of the augmented reality navigation providing companies around the world, the secondary data were collected from paid and free online sources. Sample sources for secondary research include government body publications, companies’ annual reports, financial statements and trade/professional association publications. This data contributes to establish the market size that in turn was verified during the primary research.

Secondary research approach is used to obtain key insights about the supply chain of the industry to identify key players and to prevail trends with regards to different instruments, sampling methods, applications, and geographical area. Also, the market and the technology trends were monitored during the study.

Primary Research

In the primary research phase, a variety of industry experts were interviewed to gather qualitative and quantitative insights about the market across four key regions: North America, Europe, Asia Pacific and RoW (the Middle East, Africa, and South America). These experts included CEOs, vice presidents, marketing directors, technology and innovation directors, subject-matter experts (SMEs), consultants and other key executives from leading companies and organizations in the augmented reality navigation market.

Market engineering process entailed calculations for breakdowns, market statistics, forecasting, size estimations, and data triangulation. Extensive primary research was conducted to collect, verify, and validate critical numerical data. This primary research results in identifying segmentation types, industry trends, competitive landscapes, key players, and market dynamics such as drivers, restraints, opportunities, and challenges. Additionally, it sought to understand the key strategies adopted by market players.

Augmented Reality (AR) Navigation Market Size, and Share

Note: Others” includes sales, marketing, and product managers

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were extensively employed in the market engineering process. Various data triangulation methods were utilized to forecast and estimate the market segments and subsegments covered in the report. Multiple qualitative and quantitative analyses were conducted during the market engineering process to extract key insights throughout the report.

Secondary research helped identify key players in the augmented reality navigation market. Their revenues were determined through a combination of primary and secondary research, analyzed both geographically and by market segment, using financial statements and annual reports. Insights were further enriched through interviews with CEOs, VPs, directors, and marketing executives.

Bottom-Up Approach

The market shares were estimated using this combined research approach. The data was then consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in the report.

The bottom-up approach was employed to arrive at the overall size of the augmented reality navigation market from the calculations based on the revenues of the key players and their shares in the market. Key players in augmented reality navigation market, including Google LLC (US), Apple Inc. (US), Microsoft (US), WayRay AG (Switzerland), and Neusoft Corporation (China) were studied. The market size estimations were carried out considering the market size of their augmented reality navigation offerings.

Top-Down Approach

In the top-down approach, the overall market size was utilized to forecast the size of individual markets, using percentage splits derived from both secondary and primary research. The most relevant parent market size was employed to calculate specific market segments.

The revenue shares calculated earlier in the bottom-up approach were verified by identifying and estimating the market share of each company. This study determined and confirmed the overall parent market size and individual market sizes through data triangulation and validation with primary sources.

Augmented Reality (AR) Navigation Market : Top-Down and Bottom-Up Approach

Augmented Reality (AR) Navigation Market Top Down and Bottom Up Approach

Data Triangulation

After determining the overall market size through the estimation process, the total market was divided into various segments and subsegments. To finalize the market engineering process and obtain precise statistics for all segments and subsegments, data triangulation was employed. This involved analyzing various factors and trends from both the demand and supply sides. Additionally, the market was validated using both top-down and bottom-up approaches.

Market Definition

Augmented reality navigation is an innovative solution that incorporates real-time positioning with virtual data overlay onto the physical world for an improved navigation experience. The prominent goal of augmented reality navigation technology is to enhance the user’s navigation experience by overlaying digital information such as directional arrows, points of interest and real-time data to user onscreen through a device’s camera view. Augmented reality navigation software, HUD and HMDs are the major offerings of augmented reality navigation market. Augmented reality navigation depends on sensors, cameras, and algorithms to track the movement of the user and provide real-time navigation guidance. Augmented reality navigation operates in both indoor and outdoor areas. This technology helps to navigate in complex locations such as retail stores & shopping malls, airports, healthcare, museums & cultural institutions and many others. Real-time location data management, routing & navigation, asset tracking, reverse geocoding, emergency & safety, interactive training & simulation are the key applications of augmented reality navigation.

The market for extended reality spans across multiple sectors such as games and entertainment, healthcare, education, retail, automotive, and industrial training, among others. It serves for various purposes including training and simulation, teamwork done through the internet, going on virtual tours, playing computer games, surgeries, etc. This shifts the paradigm on the way people perceive and use technology, while it is as well embraced by businesses for the purpose of enhancing productivity, developing customer relationships and optimizing processes.

Key Stakeholders

  • Raw material suppliers
  • Original equipment manufacturers (OEMs)
  • Augmented reality device manufacturer
  • Software and technology providers
  • Standardization and testing firms
  • Government bodies such as regulatory authorities and policymakers
  • Research organizations
  • Technology investors

Report Objectives

  • To define, describe, and forecast the augmented reality navigation market by offering, type, application, end-users, and region in terms of value.
  • To define, analyze, and forecast the augmented reality navigation market by device in terms of volume.
  • To forecast the market for various segments with respect to 4 main regions—North America, Europe, Asia Pacific, and the Rest of the World (RoW), in terms of value.
  • To provide detailed information regarding the drivers, restraints, opportunities, and challenges that influence the growth of the market.
  • To provide a detailed overview of the augmented reality navigation value chain, along with industry trends, technology trends, use cases, regulatory landscape, and Porter’s five forces.
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the total market.
  • To analyze market ecosystem; trends/disruptions impacting customer’s business; technology analysis; pricing analysis; key stakeholders & buying criteria; case study analysis; trade analysis; patent analysis; key conferences & events, 2024–2025; regulations related to the augmented reality navigation market; and investment and funding scenario.
  • To analyze the opportunities in the market for stakeholders by identifying high-growth segments and detailing the competitive landscape for market players.
  • To strategically profile key players and comprehensively analyze their market rankings, core competencies, company valuation and financial metrics, and product/brand comparison, along with detailing the competitive landscape for the market leaders.
  • To analyze the competitive developments such as product launches, partnerships, collaborations and acquisitions, and research and development (R&D) carried out by market players
  • To map the competitive intelligence based on company profiles, key player strategies, and game-changing developments, such as product developments, collaborations, and acquisitions
  • To benchmark players within the market using the proprietary competitive leadership mapping framework, which analyzes market players on various parameters within the broad categories of business strategy excellence and strength of product portfolio

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

Country-wise Information for Asia Pacific

  • Detailed analysis and profiling of additional market players (up to five)

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Growth opportunities and latent adjacency in Augmented Reality Navigation Market

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