Cloud Analytics Market

Cloud Analytics Market by Solution (Analytics Solutions, Hosted Data Warehouse Solutions, and Cloud BI Tools), Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), Organization Size, Industry Vertical, and Region - Global Forecast to 2025

Report Code: TC 3598 Sep, 2020, by marketsandmarkets.com

The global cloud analytics market size is expected to grow from USD 23.2 billion in 2020 to USD 65.4 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 23.0% during the forecast period. Increasing data connectivity through hybrid and multi-cloud environments, the cost benefits of cloud-based analytics solutions, and growing trend of digitalization and massive rise in big data, are the major factors adding value to the cloud analytics offerings, which is expected to provide opportunities for enterprises operating in various verticals in the cloud analytics market. Traditional data warehouses, and difficulties in running input/output-intensive applications are one of the major challenges in the cloud analytics market. Moreover, security and privacy concerns for confidential data acts as a key restraining factor in the market.

Cloud Analytics Market

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COVID-19 Impact on Global Cloud Analytics Market

COVID-19 would have an impact on all the elements of the technology sector. The global ICT spending is estimated to decline by 4%–5% by the end of 2020. Moreover, the hardware business is predicted to have the most impact on the IT industry. Due to the slowdown of hardware supply and reduced manufacturing capacity, the IT infrastructure growth has slowed down. Businesses providing solutions and services are also expected to slow down for a short time. However, the adoption of collaborative applications, analytics, security solutions, and AI is set to increase in the remaining part of the year.

In a short time, the COVID-19 outbreak has affected markets and customers' behavior and has a substantial impact on economies and societies. With offices, educational institutions, and manufacturing facilities shutting down for an indefinite period; major sports and events being postponed; and work-from-home and social distancing policies in effect, businesses are increasingly looking for technologies to assist them through these difficult times. Analytics professionals, business intelligence professionals, and professionals providing expertise in more advanced analytics such as AI and ML have been called for their expertise to help executives make business decisions on how to respond to the new business challenges caused by the COVID-19 outbreak.

The pandemic has broken down barriers to innovation that blocked progress in the contact center industry for decades. Agents across countries are comfortably performing their jobs in the same secure, compliant way as they would have in a physical office. Where there may have been a lack of trust around home working, the capabilities of cloud contact center technology, such as real-time screen reporting and quality management for supervisors, has enabled contact center managers to maintain the complete visibility over their remote agents’ wellbeing and workload. Never has the call to innovate in the contact center been more clearly heard than now. This pandemic will change several things. For the contact center, it will fundamentally alter the landscape forever, marking the start of a more caring, efficient, agile, and environmentally responsible industry.

Market Dynamics

Driver: Increasing data connectivity through hybrid and multi-cloud environments

Cloud computing environments, wherein the data is remotely stored in distributed storage systems, are making it possible to quickly scale-up or scale-down the IT infrastructure. These environments are also facilitating pay-as-you-go models. This means that organizations that want to process huge quantities of data, and have large storage and processing requirements, do not need to invest in setting up a large IT infrastructure. They can instead license the storage and processing capacity they need and only pay for the amounts they use. As a result, most big players that deal with large data volumes are leveraging the possibilities of cloud computing to deliver their solutions to enterprises. However, the process of moving an enterprise’s data from an on-premises solution to the cloud is complex and time-consuming. The data migration requires the enterprises to sync their data sources and platforms for several weeks to months before the shift is complete. These factors are not limiting the adoption of cloud-based solutions, but are giving rise to the trend of adoption of hybrid and multi-cloud deployments. The early adopters of the cloud are utilizing their cloud storage for dynamic workloads, while on-premises platforms remain highly useful for stable workloads. Enterprises are adopting multi-cloud strategies, which enable them to take advantage of the various best-suited tools and solutions available in different deployment modes to maximize their benefits.

Restraint: Security and privacy concerns for confidential data

The increasing adoption of cloud technology is correspondingly creating data security concerns (such as data pilferage and loss of industry-specific information) among business organizations working in and across a number of industries around the globe. In cloud analytics, data is transferred from various cloud providers and their multi-tenancy infrastructure is shared by numerous diverse business organizations. The cloud infrastructure servers are virtually accessed and shared across multiple lines in an organization rather than in one single line. In this process, numerous issues regarding data security arise.

Cyber breaches are a major concern for cloud-based environments. Cyber breaches could potentially become market-making events indicating the decline and eventual end of big brand names, if consumers escape to competitors. Similarly, post-analysis, the data may not remain anonymous and can be a security threat for organizations. Hence, privacy and security concerns act as a key challenge to the adoption of analytics solutions. As organizations store different types of sensitive data in large amounts over a long period of time, they will be under a growing pressure to be transparent about data collection, data analysis and usage, and data storage

There is a growing disconnect between how companies exploit customer data and how consumers expect their data should be used and secured. According to Rivest-Shamir-Adelman (RSA) Data Privacy and Security Survey 2019, countless high-profile data breaches that compromised billions of accounts were witnessed in 2018. In these incidents, businesses not only suffered financial damages in the form of breach-related expenses and regulatory fines, but also suffered a severe loss of customer trust. Consumers realized that their data was exposed and used without their consent and approval. This loss of trust represents one of the biggest unseen risks of mobile apps and websites.

Opportunity: Insufficient in-house IT expertise and equipment

According to recent studies, a majority of business organizations working in a number of industries, other than IT and telecommunications, do not have the required IT personnel to manage the complexities involved within the cloud technological environment. Moreover, they do not wish to procure expensive hardware equipment and other hardware-related tools due to the huge capital investment involved. The cloud is the best way for these enterprises to manage large quantities of data, without the extensive requirement of expert IT staff, hardware tools, or techniques. This has rapidly increased the demand for cloud-based business analytics solutions. Big players such as IBM, Oracle, Microsoft, and HP, as well as new innovators, such as Birst, BIME, Host Analytics, and Splunk, are focusing on penetrating this market with their state-of-the-art cloud-based business analytics solutions.

Challenge: Traditional data warehouses

Most on-premise and traditional data warehouses run on relational or on a columnar database, and use SQL to access data. The major issue in cloud-based business analytics is that the data warehouses are not inherently designed to run on the cloud. Also, the optimization performed on these data warehouses, such as sharing, indices, and compression, does not translate well in the cloud, as the cloud is a horizontally elastic scale-out platform and not a vertically integrated system. As a result, the reluctance of SMBs as well as large enterprises to replace their conventional data warehouses with cloud-based data warehouses has emerged as a major challenge for vendors in this market.

By solution, the analytics solutions segment is expected to account for the higher market share during the forecast period

By solution, the analytics solutions segment is expected to account for a higher market share during the forecast period. The high market share of analytics solutions is attributed to the increasing demand for the dashboards provided by various vendors, which help businesses retain customers and identify new opportunities for future growth. The demand for cloud analytics solutions is increasing globally due to the increasing demand for offering enhanced customer support across major verticals. These solutions are further capable of creating a detailed analysis of the data through the integration of various technologies. Cloud analytics solutions comprise cloud BI tools; hosted data warehouse solutions; complex event processing; Enterprise Information Management (EIM); Enterprise Performance Management (EPM); Governance, Risk, and Compliance (GRC); and analytics solutions. These solutions help businesses to improve their business decision-making ability. It provides a platform that has cloud-based analytical capabilities, which helps various industries remain competitive in the market. To handle huge data volumes from heterogeneous data sources, and to extract useful informational insights from the data corpus, businesses need to set up more servers and other hardware equipment, along with highly skilled IT personnel. Cloud analytics solutions resolve work-intensive and resource-intensive issues as the on-demand characteristics eliminate the costs associated with setting up more servers and other hardware equipment required by the data centers of business organizations. The cloud analytics solution providers offer end-to-end solutions to cater to the industry-specific requirements of verticals, such as BFSI, healthcare and life sciences, retail and consumer goods, research and education, government, media and entertainment, energy, telecom and IT, manufacturing, and other verticals that include infrastructure management, logistics, and transportation and automotive.

By deployment mode, the hybrid cloud deployment segment to record the higher CAGR during the forecast period

The deployment mode in the cloud analytics market includes public cloud, private cloud, and hybrid cloud. Data is a valuable asset for formulating business strategies. Organizations are becoming highly dependent on data, which helps them gain a competitive advantage. Organizations are increasingly focusing on channelizing and harmonizing critical reference data. Enterprises have now started investing in maintaining a central repository of data for easy access and better analysis of data. Enterprises prefer the deployment mode based on their requirements regarding scalability and level of data security.

North America to account for the largest market size during the forecast period

North America is expected to hold the largest market size in the global cloud analytics market during the forecast period. The US has emerged as the largest market, due to the increasing investments and a growing presence of vendors who are exploring the use of AI and NLP technologies for various applications. The US market widely adopts AI and NLP technologies in its business establishments and other verticals, catering to customers in a better way and continually improving business efficiencies. The country has advanced infrastructure, innovations, and initiatives necessary to evolve cloud analytics  into robust solutions with innovative benefits.

Cloud Analytics Market by Region

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Key Market Players

Microsoft (US), Google (US), Oracle (US), IBM (US), Salesforce (US),  SAP (Germany), TIBCO Software (US), SAS Institute (US), Teradata (US), AWS (US), MicroStrategy (US), Hewlett-Packard Enterprise (US), Sisense (US), Atos (France), Cloudera (US), Hitachi Vantara (US), ThoughtSpot (US), Qlik (US), Domo (US), GoodData (US), Alteryx (US), Absolutdata (US), Infor (US), Yellowfin (Australia), Guavus (US), Looker (US), Board International (Switzerland), and Pyramid Analytics (Netherlands).

Scope of the Report

Report Metric

Details

Market size available for years

2014–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Billion (USD)

Segments covered

Solution (Analytics Solutions, Hosted Data Warehouse Solutions, and Cloud BI Tools), Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), Organization Size, Industry Vertical, and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

Microsoft (US), Google (US), Oracle (US), IBM (US), Salesforce (US),  SAP (Germany), TIBCO Software (US), SAS Institute (US), Teradata (US), AWS (US), MicroStrategy (US), Hewlett-Packard Enterprise (US), Sisense (US), Atos (France), Cloudera (US), Hitachi Vantara (US), ThoughtSpot (US), Qlik (US), Domo (US), GoodData (US), Alteryx (US), Absolutdata (US), Infor (US), Yellowfin (Australia), Guavus (US), Looker (US), Board International (Switzerland), and Pyramid Analytics (Netherlands)

The research report categorizes the cloud analytics market to forecast the revenues and analyze trends in each of the following subsegments:

By Solution

  • Cloud BI Tools
    • Data Integration Tools
    • Reporting and OLAP Tools
    • CRM Software
  • Hosted Data Warehouse Solutions
  • Complex Event Processing
  • Enterprise Information Management
  • Enterprise Performance Management
  • Governance, Risk, and Compliance
  • Analytics Solutions
    • Predictive Analytics
    • Spatial Analytics
    • Video Analytics
    • Text Analytics
    • Speech Analytics
    • Web Analytics
    • Machine Analytics           

By Deployment Mode

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Organization Size

  • SMEs
  • Large Enterprises

By Vertical

  • BFSI
  • Retail and Consumer Goods
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Government
  • Telecom and IT
  • Research and Education
  • Energy
  • Manufacturing
  • Others (Infrastructure Management, Logistics, and Transportation and Automotive)

By Region

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Recent Developments

  • In July 2020, Google Cloud announced two new security offerings—Confidential VMs (the first product in its Confidential Computing portfolio) and Assured Workloads for governments. Both underscore Google Cloud’s commitment to serving customers in highly regulated and security-sensitive industries, such as the public sector, healthcare, and financial services. Confidential VMs and Assured Workloads will help Google better serve customers in these industries, so they can securely take advantage of the innovation of the cloud while also simplifying security operations.
  • In July 2020, Microsoft released the next-generation of its Azure Stack HCI service. Microsoft is rolling out a preview of Azure Stack HCI v2, which will enable users to run the service on their own servers and include built-in integration with Azure Arc, among other new features. The new iteration of Azure Stack HCI announced is a new host OS separated from Windows Server, which is designed specifically to run HCI and is integrated with Azure with hybrid by design.
  • In July 2020, Google Cloud announced BigQuery Omni, a multi-cloud analytics solution that enables customers to bring the power of BigQuery to data stored in Google Cloud, Amazon Web Services (AWS), and Azure. BigQuery Omni, powered by Anthos, makes it easy for customers to securely and cost-effectively access, analyze, and find new insights to power innovation in their business.
  • In July 2020, Citrix and Microsoft partnered to accelerate the future of work. The companies partnered to simplify cloud transformation and speed the adoption of digital workspaces and virtual desktops to enable greater agility, productivity, and security. Under the terms of the deal, Microsoft will select Citrix Workspace as a preferred digital workspace solution, and Citrix will select Microsoft Azure as a preferred cloud platform, moving existing on-premises Citrix customers to Microsoft Azure to enable people to work anywhere across devices.
  • In July 2020, Microsoft introduced the Microsoft Azure Well-Architected Framework. The Azure Well-Architected Framework is divided into five pillars of architectural best practices—cost management, operational excellence, performance efficiency, reliability, and security. These pillars help organizations to effectively and consistently optimize their workloads against Azure best practices and the specific business priorities that are relevant to organizations or their customers' cloud journey. As the technology requirements of businesses or practices grow and change over time, deploying business-critical applications can increase complexity and overhead substantially. The Azure Well-Architected Framework helps manage this ever-growing complexity.
  • In June 2020, SAP announced innovations to tackle supply chain and industry challenges, embedding sustainability for the post-pandemic era. With these innovations, SAP aims to help companies make confident decisions to enhance agility and resiliency during and beyond the current COVID-19 crisis. SAP also aims to use its strategy, expertise, solutions, and partner ecosystem to enable customers to run their business as an intelligent enterprise.
  • In June 2020, Wipro Limited, a leading global information technology, consulting, and business process services company, announced a collaboration with IBM to assist Wipro customers in embarking on a seamless and secure hybrid cloud journey. Through this alliance, Wipro will develop hybrid cloud offerings to help businesses migrate, manage, and transform mission-critical workloads and applications, with security across public or private cloud and on-premises IT environments.
  • In May 2020, SAP announced multiple updates to the SAP Cloud ALM solution that will support additional SAP solutions, including SAP S/4HANA Cloud, SAP SuccessFactors solutions, SAP Customer Experience solutions, and SAP Ariba solutions. SAP Cloud ALM was redesigned with improved capabilities to simplify the implementation and operations experience as more customers move to the cloud.
  • In May 2020, SAP announced that the SAP Digital Interconnect Group is offering free 30-day trials for a three-month period for two of its services—the SAP People Connect 365 mobile service and the SAP Contact Center 365 cloud service. The offer is an initiative by SAP to provide its customers with the tools they need to communicate effectively and serve their employees, extended staff, and customers within the uncertain times of the COVID-19 pandemic.
  • In April 2020, Google Cloud announced that it is making Google Meet, Google’s premium video-conferencing solution, free for everyone with availability rolling out over the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to customer preference, including the expanded tiled view. Google has invested years in making Meet a secure and reliable video conferencing solution that is trusted by schools, governments, and enterprises around the world. In recent months, it has accelerated the release of top-requested features to make Meet even more helpful.
  • In March 2020, AT&T and Google Cloud teamed up to enable network edge 5G computing solutions for enterprises. Google Cloud and AT&T announced a collaboration to help enterprises take advantage of Google Cloud’s technologies and capabilities using AT&T network connectivity at the edge, including 5G. Additionally, AT&T and Google Cloud intend to deliver a portfolio of 5G edge computing solutions that bring together AT&T’s network, Google Cloud’s leading technologies, and edge computing to help enterprises address real business challenges.
  • In March 2020, Infosys, a global leader in next-generation digital services and consulting, and IBM announced a global alliance to help enterprises accelerate their digital transformation journey using the IBM public cloud. The collaboration will help enterprises—including those in highly regulated industries, such as financial services, insurance, and healthcare—to transition, modernize, and transform their enterprise workloads and applications by tapping into the security, open innovation, and enterprise capabilities of the IBM public cloud.
  • In September 2019, Oracle announced the availability of its Generation 2 Exadata Cloud at Customer and previewed Oracle Autonomous Database Cloud at Customer. Oracle Cloud at Customer enables organizations to get all the benefits of Oracle Cloud Database delivered securely on-premise in their own data centers.
  • In September 2019, IBM expanded Cloud Pak for Data with new DataOps enhancements to help clients get their data ready for AI. The key technical updates unveiled include new DataOps features available in Cloud Pak for Data designed to simplify data quality and governance; new StoredIQ InstaScan offering helping streamline risk assessment, compliance, and AI projects; and expanded Data Science Elite team to include DataOps practice. Through these updates, IBM aims to infuse more automation, governance, and collaboration capabilities into its products, and expand Data Science Elite practice, giving clients practical ways to speed this process in a uniform, thoughtful, and consistent manner to speed their journey to AI.
  • In August 2019, IBM announced the expansion of its global cloud footprint with the launch of the IBM Cloud Multizone Region (MZR) in Latin America by late 2020. IBM Cloud MZR in Brazil will be the first in Latin America to introduce cloud services that will help clients quickly deploy mission-critical workloads across the hybrid cloud environment. Companies are now shifting business applications to the cloud to build efficiencies and maintain security to manage data, services, and workflow across the hybrid multi-cloud environment. Companies such as BRF and Elaw have cost-effective solutions in their business operations.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 46)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
        TABLE 1 USD EXCHANGE RATE, 2017–2019
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 56)
    2.1 RESEARCH DATA
        FIGURE 6 CLOUD ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
           2.2.1 PRIMARY DATA
                    2.2.1.1 Key industry insights
                            TABLE 2 PRIMARY INTERVIEWS
                    2.2.1.2 Breakup of primary profiles
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY APPROACH 1 (SUPPLY SIDE): REVENUE OF CLOUD ANALYTICS SOLUTIONS/SERVICES
        FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY APPROACH 2—BOTTOM-UP  (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES IN THE CLOUD ANALYTICS MARKET
        FIGURE 10 MARKET TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST
        TABLE 3 FACTOR ANALYSIS
        TABLE 4 IMPACT OF COVID-19
    2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
        FIGURE 11 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
    2.6 STARTUP/SME COMPANY EVOLUTION MATRIX METHODOLOGY
        FIGURE 12 STARTUP/SME COMPANY EVOLUTION MATRIX: CRITERIA WEIGHTAGE
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 67)
  TABLE 5 CLOUD ANALYTICS MARKET SIZE AND GROWTH RATE, 2014–2019 (USD MILLION, Y-O-Y %)
  TABLE 6 MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)
  FIGURE 13 MARKET, BY SOLUTION
  FIGURE 14 MARKET, BY DEPLOYMENT MODE
  FIGURE 15 MARKET, BY ORGANIZATION SIZE
  FIGURE 16 MARKET, BY VERTICAL
  FIGURE 17 MARKET, BY REGION

4 PREMIUM INSIGHTS (Page No. - 71)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE CLOUD ANALYTICS MARKET
        FIGURE 18 RISING NEED OF COMPETITIVE DIFFERENTIATION IS DRIVING THE ADOPTION OF CLOUD ANALYTICS
    4.2 MARKET: TOP THREE SOLUTIONS
        FIGURE 19 ANALYTICS SOLUTIONS AND HOSTED DATA WAREHOUSE SOLUTIONS ARE ESTIMATED TO BE THE LARGEST MARKET SEGMENTS DURING THE FORECAST PERIOD
    4.3 MARKET: BY REGION
        FIGURE 20 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2020
    4.4 MARKET IN NORTH AMERICA,  BY VERTICAL AND REGION
        FIGURE 21 ANALYTICS SOLUTIONS AND BFSI VERTICAL TO ACCOUNT FOR THE LARGEST SHARES IN THE MARKET IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 73)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  CLOUD ANALYTICS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing data connectivity through hybrid and multi-cloud environments
                    5.2.1.2 Cost benefits of cloud-based analytics solutions
                    5.2.1.3 Growing trend of digitalization and massive rise in big data
                    5.2.1.4 Ease of access offered by cloud and online services during COVID-19
           5.2.2 RESTRAINTS
                    5.2.2.1 Security and privacy concerns for confidential data
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Insufficient in-house IT expertise and equipment
                    5.2.3.2 Growing use of mobile apps due to the COVID-19 pandemic
           5.2.4 CHALLENGES
                    5.2.4.1 Traditional data warehouses
                    5.2.4.2 Difficulties in running input/output-intensive applications
           5.2.5 CUMULATIVE GROWTH ANALYSIS
    5.3 ADJACENT MARKETS
        TABLE 7 ADJACENT MARKETS TO THE CLOUD ANALYTICS MARKET
    5.4 CASE STUDY ANALYSIS
           5.4.1 INTRODUCTION
                    5.4.1.1 Use case: Improving manufacturing and planning processes with Cognos and planning analytics
                    5.4.1.2 Use case: Building a data-driven retail machine through self-service analysis
                    5.4.1.3 Use case: Enhancing customer experience with real-time analytics
                    5.4.1.4 Use case: Improving sales ability through cloud-based Azure analytics solutions and powering business intelligence
                    5.4.1.5 Use case: Predicting future power consumption patterns
    5.5 VALUE CHAIN ANALYSIS
        FIGURE 23 CLOUD ANALYTICS: VALUE CHAIN ANALYSIS
    5.6 PATENT ANALYSIS
           5.6.1 PATENTS FILED: CLOUD ANALYTICS, BY VERTICAL, 2019–2020
    5.7 REGULATORY IMPLICATIONS
           5.7.1 GENERAL DATA PROTECTION REGULATION
           5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
           5.7.3 SECURITIES AND EXCHANGE COMMISSION
           5.7.4 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
           5.7.5 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION
           5.7.6 CALIFORNIA CONSUMER PRIVACY ACT
           5.7.7 EUROPEAN COMMITTEE FOR STANDARDIZATION/INTERNATIONAL STANDARDIZATION ORGANIZATION
           5.7.8 EUROPEAN COMMITTEE FOR STANDARDIZATION/EUROPEAN COMMITTEE FOR ELECTROTECHNICAL STANDARDIZATION
           5.7.9 EUROPEAN TECHNICAL STANDARDS INSTITUTE
           5.7.10 INTERNATIONAL TELECOMMUNICATION UNION - TELECOMMUNICATION STANDARDIZATION SECTOR
           5.7.11 EUROPEAN MARKET INFRASTRUCTURE REGULATION
           5.7.12 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
           5.7.13 SARBANES-OXLEY ACT OF 2002
           5.7.14 PERSONAL DATA PROTECTION ACT
    5.8 ECOSYSTEM
    5.9 TECHNOLOGY ANALYSIS AND TRENDS
           5.9.1 SMART WEARABLES
           5.9.2 IOT AND SMART OBJECTS
           5.9.3 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.9.4 CHATBOTS
           5.9.5 AUGMENTED REALITY AND VIRTUAL REALITY
           5.9.6 WIRELESS 5G NETWORKS
    5.10 PRICING ANALYSIS

6 CLOUD ANALYTICS MARKET: COVID-19 IMPACT (Page No. - 88)
  FIGURE 24 MARKET TO WITNESS A GROWTH SPIKE  BETWEEN 2020 AND 2021

7 CLOUD ANALYTICS MARKET, BY SOLUTION (Page No. - 90)
    7.1 INTRODUCTION
           7.1.1 SOLUTIONS: COVID-19 IMPACT ON THE MARKET
           7.1.2 SOLUTIONS: MARKET DRIVERS
                 FIGURE 25 COMPLEX EVENT PROCESSING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 8 MARKET SIZE, BY SOLUTION, 2014–2019 (USD MILLION)
                 TABLE 9 MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
    7.2 CLOUD BI TOOLS
        TABLE 10 CLOUD BI TOOLS: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 11 CLOUD BI TOOLS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
           7.2.1 DATA INTEGRATION TOOLS
           7.2.2 REPORTING AND ONLINE ANALYTICAL PROCESSING TOOLS
           7.2.3 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
    7.3 HOSTED DATA WAREHOUSE SOLUTIONS
        TABLE 12 HOSTED DATA WAREHOUSE SOLUTIONS: CLOUD ANALYTICS MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 13 HOSTED DATA WAREHOUSE SOLUTIONS: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.4 COMPLEX EVENT PROCESSING
        TABLE 14 COMPLEX EVENT PROCESSING: MARKET SIZE,  BY REGION,  2014–2019 (USD MILLION)
        TABLE 15 COMPLEX EVENT PROCESSING: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.5 ENTERPRISE INFORMATION MANAGEMENT
        TABLE 16 ENTERPRISE INFORMATION MANAGEMENT: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 17 ENTERPRISE INFORMATION MANAGEMENT: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.6 ENTERPRISE PERFORMANCE MANAGEMENT
        TABLE 18 ENTERPRISE PERFORMANCE MANAGEMENT: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
        TABLE 19 ENTERPRISE PERFORMANCE MANAGEMENT: MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
    7.7 GOVERNANCE, RISK, AND COMPLIANCE
        TABLE 20 GOVERNANCE, RISK, AND COMPLIANCE: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 21 GOVERNANCE, RISK, AND COMPLIANCE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    7.8 ANALYTICS SOLUTIONS
        TABLE 22 ANALYTICS SOLUTIONS: CLOUD ANALYTICS MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 23 ANALYTICS SOLUTIONS: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
           7.8.1 PREDICTIVE ANALYTICS
           7.8.2 SPATIAL ANALYTICS
           7.8.3 VIDEO ANALYTICS
           7.8.4 TEXT ANALYTICS
           7.8.5 SPEECH ANALYTICS
           7.8.6 WEB ANALYTICS
           7.8.7 MACHINE ANALYTICS

8 CLOUD ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. - 104)
    8.1 INTRODUCTION
           8.1.1 DEPLOYMENT MODE: COVID-19 IMPACT ON THE MARKET
           8.1.2 DEPLOYMENT MODE: MARKET DRIVERS
                 FIGURE 26 HYBRID CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 24 MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                 TABLE 25 MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
    8.2 PUBLIC CLOUD
        TABLE 26 PUBLIC CLOUD: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 27 PUBLIC CLOUD: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    8.3 PRIVATE CLOUD
        TABLE 28 PRIVATE CLOUD: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 29 PRIVATE CLOUD: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    8.4 HYBRID CLOUD
        TABLE 30 HYBRID CLOUD: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 31 HYBRID CLOUD: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)

9 CLOUD ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. - 110)
    9.1 INTRODUCTION
           9.1.1 ORGANIZATION SIZE: COVID-19 IMPACT ON THE MARKET
           9.1.2 ORGANIZATION SIZE: MARKET DRIVERS
                 FIGURE 27 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 32 MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                 TABLE 33 MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
    9.2 SMALL AND MEDIUM-SIZED ENTERPRISES
        TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
        TABLE 35 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    9.3 LARGE ENTERPRISES
        TABLE 36 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
        TABLE 37 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

10 CLOUD ANALYTICS MARKET, BY VERTICAL (Page No. - 115)
     10.1 INTRODUCTION
          FIGURE 28 CLOUD ANALYTICS: ENTERPRISE USE CASES
             10.1.1 VERTICALS: COVID-19 IMPACT ON THE MARKET
             10.1.2 VERTICALS: MARKET DRIVERS
                    FIGURE 29 HEALTHCARE AND LIFE SCIENCES VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 38 MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 39 MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
          TABLE 40 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE,  BY REGION, 2014–2019 (USD MILLION)
          TABLE 41 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
     10.3 HEALTHCARE AND LIFE SCIENCES
          TABLE 42 HEALTHCARE AND LIFE SCIENCES: CLOUD ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 43 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.4 RETAIL AND CONSUMER GOODS
          TABLE 44 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 45 RETAIL AND CONSUMER GOODS: MARKET SIZE,  BY REGION,  2019–2025 (USD MILLION)
     10.5 RESEARCH AND EDUCATION
          TABLE 46 RESEARCH AND EDUCATION: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 47 RESEARCH AND EDUCATION: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.6 GOVERNMENT
          TABLE 48 GOVERNMENT: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 49 GOVERNMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.7 MEDIA AND ENTERTAINMENT
          TABLE 50 MEDIA AND ENTERTAINMENT: CLOUD ANALYTICS MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 51 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.8 ENERGY
          TABLE 52 ENERGY: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 53 ENERGY: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.9 TELECOMMUNICATIONS AND IT
          TABLE 54 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION,  2014–2019 (USD MILLION)
          TABLE 55 TELECOMMUNICATIONS AND IT: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.10 MANUFACTURING
           TABLE 56 MANUFACTURING: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
           TABLE 57 MANUFACTURING: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.11 OTHER VERTICALS
           TABLE 58 OTHER VERTICALS: MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
           TABLE 59 OTHER VERTICALS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

11 CLOUD ANALYTICS MARKET, BY REGION (Page No. - 130)
     11.1 INTRODUCTION
          FIGURE 30 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
          FIGURE 31 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 60 MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
          TABLE 61 MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
             11.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS
             11.2.4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
             11.2.5 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
             11.2.6 CALIFORNIA CONSUMER PRIVACY ACT
             11.2.7 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY  ACT OF 1996
             11.2.8 SARBANES-OXLEY ACT OF 2002
             11.2.9 PERSONAL DATA PROTECTION ACT
                    FIGURE 32 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 62 NORTH AMERICA: CLOUD ANALYTICS MARKET SIZE, BY SOLUTION,  2014–2019 (USD MILLION)
                    TABLE 63 NORTH AMERICA: MARKET SIZE, BY SOLUTION,  2019–2025 (USD MILLION)
                    TABLE 64 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 65 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 66 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 67 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 68 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 69 NORTH AMERICA: MARKET SIZE, BY VERTICAL,  2019–2025 (USD MILLION)
                    TABLE 70 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 71 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             11.2.10 UNITED STATES
             11.2.11 CANADA
     11.3 EUROPE
             11.3.1 EUROPE: CLOUD ANALYTICS MARKET DRIVERS
             11.3.2 EUROPE: COVID-19 IMPACT
             11.3.3 EUROPE: REGULATIONS
             11.3.4 GENERAL DATA PROTECTION REGULATION
             11.3.5 EUROPEAN MARKET INFRASTRUCTURE REGULATION
             11.3.6 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
                    TABLE 72 EUROPE: MARKET SIZE, BY SOLUTION, 2014–2019 (USD MILLION)
                    TABLE 73 EUROPE: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
                    TABLE 74 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 75 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,   2019–2025 (USD MILLION)
                    TABLE 76 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 77 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 78 EUROPE: MARKET SIZE, BY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 79 EUROPE: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 80 EUROPE: MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
                    TABLE 81 EUROPE: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             11.3.7 UNITED KINGDOM
             11.3.8 GERMANY
             11.3.9 FRANCE
             11.3.10 REST OF EUROPE
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: CLOUD ANALYTICS MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
             11.4.3 ASIA PACIFIC: REGULATIONS
             11.4.4 PERSONAL DATA PROTECTION ACT
             11.4.5 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
                    FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 82 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2014–2019 (USD MILLION)
                    TABLE 83 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
                    TABLE 84 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 85 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 86 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 87 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 88 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                    TABLE 89 ASIA PACIFIC: MARKET SIZE, BY VERTICAL,  2019–2025 (USD MILLION)
                    TABLE 90 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,   2014–2019 (USD MILLION)
                    TABLE 91 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             11.4.6 CHINA
             11.4.7 JAPAN
             11.4.8 INDIA
             11.4.9 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST AND AFRICA
             11.5.1 MIDDLE EAST AND AFRICA: CLOUD ANALYTICS MARKET DRIVERS
             11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             11.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
             11.5.4 PERSONAL DATA PROTECTION LAW
                    TABLE 92 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION,  2014–2019 (USD MILLION)
                    TABLE 93 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION,  2019–2025 (USD MILLION)
                    TABLE 94 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                    TABLE 95 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 96 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                    TABLE 97 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 98 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2014–2019 (USD MILLION)
                    TABLE 99 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2019–2025 (USD MILLION)
                    TABLE 100 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 101 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             11.5.5 MIDDLE EAST
             11.5.6 AFRICA
     11.6 LATIN AMERICA
             11.6.1 LATIN AMERICA: CLOUD ANALYTICS MARKET DRIVERS
             11.6.2 LATIN AMERICA: COVID-19 IMPACT
             11.6.3 LATIN AMERICA: REGULATIONS
             11.6.4 FEDERAL LAW ON PROTECTION OF PERSONAL DATA HELD BY INDIVIDUALS
                    TABLE 102 LATIN AMERICA: MARKET SIZE, BY SOLUTION,  2014–2019 (USD MILLION)
                    TABLE 103 LATIN AMERICA: MARKET SIZE, BY SOLUTION,  2019–2025 (USD MILLION)
                    TABLE 104 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2014–2019 (USD MILLION)
                    TABLE 105 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 106 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2014–2019 (USD MILLION)
                    TABLE 107 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2019–2025 (USD MILLION)
                    TABLE 108 LATIN AMERICA: MARKET SIZE, BY VERTICAL,   2014–2019 (USD MILLION)
                    TABLE 109 LATIN AMERICA: MARKET SIZE, BY VERTICAL,  2019–2025 (USD MILLION)
                    TABLE 110 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2014–2019 (USD MILLION)
                    TABLE 111 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             11.6.5 BRAZIL
             11.6.6 MEXICO
             11.6.7 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE (Page No. - 171)
     12.1 OVERVIEW
     12.2 MARKET EVALUATION FRAMEWORK
          FIGURE 34 MARKET EVALUATION FRAMEWORK
     12.3 MARKET SHARE OF KEY PLAYERS IN THE CLOUD ANALYTICS MARKET, 2019
          FIGURE 35 MARKET SHARE OF KEY PLAYERS, 2019
     12.4 HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS
             12.4.1 INTRODUCTION
                    FIGURE 36 HISTORIC FIVE-YEAR REVENUE ANALYSIS OF KEY MARKET PLAYERS
     12.5 KEY MARKET DEVELOPMENTS
             12.5.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
                    TABLE 112 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019–2020
             12.5.2 BUSINESS EXPANSIONS
                    TABLE 113 BUSINESS EXPANSIONS, 2019–2020
             12.5.3 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS
                    TABLE 114 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS, 2019–2020

13 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 180)
     13.1 OVERVIEW
     13.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
          FIGURE 37 CLOUD ANALYTICS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
          FIGURE 38 MARKET (GLOBAL),  STARTUP/SME EVALUATION MATRIX, 2020
     13.3 COMPANY PROFILES
(Business and Financial Overview, Solutions and Services Offered, Covid-19 Developments, Recent Developments, Mnm View, Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats)*
             13.3.1 SAP
                    FIGURE 39 SAP: COMPANY SNAPSHOT
             13.3.2 IBM
                    FIGURE 40 IBM: COMPANY SNAPSHOT
             13.3.3 ORACLE
                    FIGURE 41 ORACLE: COMPANY SNAPSHOT
             13.3.4 GOOGLE
                    FIGURE 42 GOOGLE: COMPANY SNAPSHOT
             13.3.5 MICROSOFT
                    FIGURE 43 MICROSOFT: COMPANY SNAPSHOT
             13.3.6 TERADATA
                    FIGURE 44 TERADATA: COMPANY SNAPSHOT
             13.3.7 HEWLETT PACKARD ENTERPRISE
                    FIGURE 45 HEWLETT PACKARD ENTERPRISE: COMPANY SNAPSHOT
             13.3.8 SAS INSTITUTE
                    FIGURE 46 SAS: COMPANY SNAPSHOT
             13.3.9 MICROSTRATEGY
                    FIGURE 47 MICROSTRATEGY: COMPANY SNAPSHOT
             13.3.10 SALESFORCE
                     FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
             13.3.11 AMAZON WEB SERVICES
             13.3.12 TIBCO SOFTWARE
             13.3.13 SISENSE
             13.3.14 ATOS
             13.3.15 HITACHI VANTARA
             13.3.16 CLOUDERA
             13.3.17 THOUGHTSPOT
             13.3.18 QLIK
             13.3.19 DOMO
             13.3.20 GOODDATA
             13.3.21 ALTERYX
             13.3.22 ABSOLUTDATA
             13.3.23 INFOR
             13.3.24 YELLOWFIN
             13.3.25 GUAVUS
             13.3.26 LOOKER
             13.3.27 BOARD INTERNATIONAL
             13.3.28 PYRAMID ANALYTICS

*Details on Business and Financial Overview, Solutions and Services Offered, Covid-19 Developments, Recent Developments, Mnm View, Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats might not be captured in case of unlisted companies.

14 APPENDIX (Page No. - 247)
     14.1 ADJACENT/RELATED MARKETS
             14.1.1 CUSTOMER ANALYTICS MARKET
                    TABLE 115 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 116 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                    TABLE 117 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 118 DATA MANAGEMENT/ EXTRACT, TRANSFORM, LOAD MARKET SIZE,  BY REGION,  2018–2025 (USD MILLION)
                    TABLE 119 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 120 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 121 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 122 DASHBOARD AND REPORTING MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 123 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                    TABLE 124 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 125 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                    TABLE 126 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 127 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 128 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 129 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 130 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 131 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 132 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                    TABLE 133 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 134 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 135 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                    TABLE 136 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 137 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 138 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 139 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                    TABLE 140 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 141 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 142 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                    TABLE 143 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 144 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 145 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                    TABLE 146 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 147 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 148 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 149 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 150 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION , 2018–2025 (USD MILLION)
                    TABLE 151 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 152 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 153 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 154 BANKING, FINANCIAL SERVICES AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 155 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 156 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 157 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 158 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 159 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 160 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 161 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 162 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 163 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 164 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE,  BY REGION,  2018–2025 (USD MILLION)
                    TABLE 165 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 166 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 167 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,  2018–2025 (USD MILLION)
                    TABLE 168 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,  2018–2025 (USD MILLION)
                    TABLE 169 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2018–2025 (USD MILLION)
                    TABLE 170 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                    TABLE 171 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                    TABLE 172 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 173 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,  2018–2025 (USD MILLION)
                    TABLE 174 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 175 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 176 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 177 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 178 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 179 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,   2018–2025 (USD MILLION)
                    TABLE 180 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 181 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,   2018–2025 (USD MILLION)
                    TABLE 182 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                    TABLE 183 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2018–2025 (USD MILLION)
                    TABLE 184 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                    TABLE 185 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                    TABLE 186 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 187 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                    TABLE 188 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 189 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,   2018–2025 (USD MILLION)
                    TABLE 190 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 191 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 192 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 193 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 194 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 195 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 196 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 197 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 198 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 199 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 200 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 201 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                    TABLE 202 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                    TABLE 203 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2018–2025 (USD MILLION)
                    TABLE 204 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                    TABLE 205 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                    TABLE 206 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 207 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,  2018–2025 (USD MILLION)
                    TABLE 208 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 209 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 210 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 211 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 212 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 213 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 214 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 215 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 216 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 217 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 218 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 219 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 220 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,  BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 221 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                    TABLE 222 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,  2018–2025 (USD MILLION)
                    TABLE 223 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
                    TABLE 224 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,  BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                    TABLE 225 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                    TABLE 226 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 227 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                    TABLE 228 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 229 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 230 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 231 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 232 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 233 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 234 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 235 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 236 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,  BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 237 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,  BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 238 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 239 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
                    TABLE 240 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                    TABLE 241 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2018–2025 (USD MILLION)
                    TABLE 242 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                    TABLE 243 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                    TABLE 244 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 245 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,  2018–2025 (USD MILLION)
                    TABLE 246 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 247 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 248 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 249 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 250 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 251 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 252 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 253 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,   2018–2025 (USD MILLION)
                    TABLE 254 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 255 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE,  BY APPLICATION,  2018–2025 (USD MILLION)
             14.1.2 VIDEO ANALYTICS MARKET
                    TABLE 256 VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 257 SOFTWARE: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 258 SERVICES: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 259 VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 260 ON-PREMISES: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 261 CLOUD: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 262 VIDEO ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 263 INCIDENT DETECTION: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 264 INTRUSION MANAGEMENT: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 265 PEOPLE/CROWD COUNTING: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 266 TRAFFIC MONITORING: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 267 AUTOMATIC NUMBER PLATE RECOGNITION: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 268 FACIAL RECOGNITION: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 269 OTHER APPLICATIONS: VIDEO ANALYTICS MARKET SIZE, BY REGION,   2018–2025 (USD MILLION)
                    TABLE 270 VIDEO ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                    TABLE 271 SERVER-BASED: VIDEO ANALYTICS MARKET SIZE, BY REGION,   2018–2025 (USD MILLION)
                    TABLE 272 EDGE-BASED: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 273 VIDEO ANALYTICS MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 274 BANKING, FINANCIAL SERVICES, AND INSURANCE: VIDEO ANALYTICS MARKET SIZE,  BY REGION, 2018–2025 (USD MILLION)
                    TABLE 275 CITY SURVEILLANCE: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 276 CRITICAL INFRASTRUCTURE: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 277 EDUCATION: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 278 HOSPITALITY AND ENTERTAINMENT: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 279 MANUFACTURING: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 280 DEFENSE AND BORDER SECURITY: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 281 RETAIL: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 282 TRAFFIC MANAGEMENT: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 283 TRANSPORTATION AND LOGISTICS: VIDEO ANALYTICS MARKET SIZE, BY REGION,  2018–2025 (USD MILLION)
                    TABLE 284 OTHER VERTICALS: VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 285 VIDEO ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                    TABLE 286 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 287 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 288 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                    TABLE 289 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                    TABLE 290 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 291 NORTH AMERICA: VIDEO ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                    TABLE 292 UNITED STATES: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,   2018–2025 (USD MILLION)
                    TABLE 293 UNITED STATES: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 294 CANADA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 295 CANADA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 296 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 297 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 298 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 299 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY TYPE,  2018–2025 (USD MILLION)
                    TABLE 300 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION)
                    TABLE 301 EUROPE: VIDEO ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 302 UNITED KINGDOM: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 303 UNITED KINGDOM: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 304 GERMANY: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 305 GERMANY: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 306 FRANCE: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 307 FRANCE: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 308 ITALY: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 309 ITALY: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 310 SPAIN: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 311 SPAIN: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 312 REST OF EUROPE: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 313 REST OF EUROPE: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 314 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,   2018–2025 (USD MILLION)
                    TABLE 315 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,   2018–2025 (USD MILLION)
                    TABLE 316 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY APPLICATION ,  2018–2025 (USD MILLION)
                    TABLE 317 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                    TABLE 318 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 319 ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 320 CHINA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 321 CHINA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 322 JAPAN: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 323 JAPAN: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 324 AUSTRALIA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 325 AUSTRALIA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 326 INDIA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 327 INDIA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 328 SOUTH KOREA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 329 SOUTH KOREA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,   2018–2025 (USD MILLION)
                    TABLE 330 REST OF ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 331 REST OF ASIA PACIFIC: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 332 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 333 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 334 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 335 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                    TABLE 336 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 337 MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                    TABLE 338 SAUDI ARABIA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 339 SAUDI ARABIA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 340 UNITED ARAB EMIRATES: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 341 UNITED ARAB EMIRATES: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 342 SOUTH AFRICA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 343 SOUTH AFRICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 344 QATAR: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 345 QATAR: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 346 REST OF MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE,  BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 347 REST OF MIDDLE EAST AND AFRICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 348 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,   2018–2025 (USD MILLION)
                    TABLE 349 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 350 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY APPLICATION,  2018–2025 (USD MILLION)
                    TABLE 351 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                    TABLE 352 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY VERTICAL,  2018–2025 (USD MILLION)
                    TABLE 353 LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                    TABLE 354 BRAZIL: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                    TABLE 355 BRAZIL: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
                    TABLE 356 MEXICO: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 357 MEXICO: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION)
                    TABLE 358 REST OF LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                    TABLE 359 REST OF LATIN AMERICA: VIDEO ANALYTICS MARKET SIZE, BY DEPLOYMENT,  2018–2025 (USD MILLION)
     14.2 DISCUSSION GUIDE
     14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     14.4 AVAILABLE CUSTOMIZATIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involved four major activities in estimating the current market size for the cloud analytics market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the cloud analytics market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to identify and collect information for this study. These secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; and databases.

Primary Research

Various primary sources from both the supply and demand sides of the cloud analytics market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors that provide cloud analytics solutions operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The following is the breakup of the primary respondents’ profiles:

Cloud Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making market estimates and forecasting the cloud analytics market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global cloud analytics market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the cloud analytics market by solution, deployment mode, organization size, vertical, and region
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the size of market segments with respect to five main regions—North America, Europe, the Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America
  • To profile the key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as mergers and acquisitions, new product developments, and R&D activities, in the market
  • To analyze the impact of the COVID-19 pandemic on the cloud analytics market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis

  • Product matrix provides detailed product information and comparisons

Geographic Analysis

  • Further breakup of the North American cloud analytics market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the MEA market
  • Further breakup of the Latin America market

Company Information

  • Detailed analysis and profiles of additional market players
COVID-19

Get in-depth analysis of the COVID-19 impact on the Cloud Analytics Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Cloud Analytics Market

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Related Technologies/Products

 

Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 3598
Published ON
Sep, 2020
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