All-terrain Vehicle Market

All-terrain Vehicle Market by Type & Application (Sport, Entertainment, Agriculture, Military & Defense), Drive (2WD, 4WD, AWD), Engine (<400, 400-800, >800cc), Fuel (Gasoline, Electric), Wheel Number, Seating Capacity, and Region - Global Forecast to 2025

Report Code: AT 7165 Jan, 2021, by marketsandmarkets.com

All-Terrain Vehicles (ATVs) Market

All-Terrain Vehicles (ATVs) are four or more than four wheeled motorized vehicles that are primarily used for off-road activities but can also be used for on-road activities. ATV is designed to travel on low-pressure or non-pneumatic tires, having a seat designed to be straddled by the operator and handlebars for steering control. They are also known as quad or quad bike as defined by the American National Standards Institute. Six-wheel models also exist for specialized applications. Engine sizes of ATVs currently range from 49 cc to 1,000 cc.

Drivers :

  • Increasing off-road recreational activities
  • Increasing demand for ATVs in Agriculture and Military & Defense
  • Increasing purchasing power and spending capacity of individuals

Restraints :

  • High accident rates
  • Restriction ATVs usage in wild life zones

Top 10 Players:

  • POLARIS - Polaris was established in 1954 and is headquartered in Minnesota, US. The company is a key manufacturer of off-road vehicles, snowmobiles, and motorcycles for recreational and utility use. The company offers its products under the brands Aixam, BRUTUS, Cycle Country, GEM, Goupil, Indian Motorcycle, INDY, Klim, Kolpin, Polaris, Ranger, RMK, RUSH, RZR, Scrambler, Sportsman, Victory, and Pro Armor. The company produces catalysts used in automotive emission systems for light-duty and heavy-duty vehicles. The company primarily operates in the US and Canada. It has 10 manufacturing facilities and 2 Research and Development Centers in the US. Globally, it has 19 manufacturing facilities. As of 2018, the company employed more than 13,000 employees worldwide.
  • Textron - Textron was founded in 1923 and is headquartered in Rhode Island, US. Textron is a multi-industry company that leverages its global network of aircraft, defense, industrial, and finance businesses to provide customers with innovative products and services around the world. The company conducts its business through 5 operating segments: Textron Aviation, Bell, Textron Systems, Finance, and Industrial. The company’s specialized vehicle product line includes products sold by the Textron Specialized Vehicles under the E-Z-GO, Arctic Cat, TUG Technologies, Douglas Equipment, Premier, Safeaero, Ransomes, Jacobsen, Cushman, and Dixie Chopper brands. These design, manufacture, and sell golf cars, off-road utility vehicles, recreational side-by-side and all-terrain vehicles, snowmobiles, specialized turf-care vehicles, etc. Textron acquired the company named Arctic Cat (Textron Specialized Vehicles Inc.) on March 6, 2017 which is the leading manufacturer in ATV and S X S off road vehicles. The below mentioned product portfolio is in relation with Arctic Cat. Textron had presence in more than 25 countries, employing nearly 35,000 people as of the financial year 2017.
  • Honda - Honda was founded in 1948 and is headquartered in Minato-ku, Tokyo, Japan. Honda is one of the largest manufacturers of automobiles and motorcycles in the world. Apart from motorcycles and automobiles, Honda also makes power products including tillers, generators, snow throwers, outboard engines, lawnmowers, and aircraft and jet engines. Honda's motorcycle line consists of sports, including moto-cross and trial racing, business, and commuter models. Honda also offers Multi Utility Vehicles (MUVs) and All Terrain Vehicles (ATVs). The company had 215,963 employees as of 2018. It has its presence in the North American, European, and Asia Pacific regions.
  • Kawasaki- Kawasaki Heavy Industries Ltd. (KHI) was founded in 1896 and is headquartered in Tokyo, Japan. The group manufactures ships, rolling stock, aircraft and jet engines, gas turbine power generators, environmental and industrial plants, construction machinery, consumer products, and manufacturing equipment and systems. The company primarily operates through the following business segments: aerospace, motorcycle & engine, gas turbine & machinery, plant & infrastructure, precision machinery, rolling stock, and ship & offshore structure. The company offers high-speed trains, intercity trains, rapid transits, Light Rail Vehicles (LRV), Automated Guided Vehicle (AGVs), monorails, freight Electric Multiple Units (EMUs), locomotives, freight cars, bogies, and battery power systems through its rolling stock segment. Its main products in the motorcycle and engine segment are motorcycles, utility vehicles, all terrain vehicles (atvs), personal watercrafts (pwcs), general-purpose gasoline engines.
  • Suzuki - Suzuki was founded in 1909 and is headquartered in Hamamatsu City, Shizuoka, Japan. The company manufactures automobiles, motorcycles, all-terrain vehicles (ATV), and outboard motor equipment. Suzuki product portfolio includes cars, motorized wheelchairs, electro senior vehicles, motorcycles, all terrain vehicles, outboards, maintenance kits, and others. It also provides after sales and maintenance services to customers across the globe. The motorcycle business segment offers motorcycles, all terrain vehicles, motor-driven bicycles, and related products. Suzuki had business operations spread across many countries including Hungary, Germany, the UK, France, India, Pakistan, Indonesia, Thailand, Australia, Mexico, Colombia, and the US with 15,269 employees as of 2018.
  • Yamaha
  • KTM
  • BRP
  • CFMOTO
    LINHAI

Other Regional Players:


  • Hisun.
  • Bennche
  • John Deere
  • Velomotors
  • Ecocharger
  • Baltmotor
  • Cectek
  • Nebula Automotive
  • Taiwan Golden Bee
  • KYMCO

Top Segments


  1. All-Terrain Vehicle Market, By Type
    • Sport
    • Utility
  2. All-Terrain Vehicle Market, By Drive Type
    • 2WD
    • 4WD
    • AWD
  3. All-Terrain Vehicle Market, By Seating Capacity
    • One Seat
    • Two Seat
  4. All-Terrain Vehicle Market, By Application
    • Sport
    • Entertainment
    • Agriculture
    • Military& Defence
    • Other (Hunting and Forestry)
  5. All-Terrain Vehicle Market, By Fuel Type
    • Gasoline
    • Electric
  6. All-Terrain Vehicle Market, By Engine Type
    • <400 CC
    • 400 to 800 CC
    • > 800 CC
  7. All-Terrain Vehicle Market, By Wheels
    • Four Wheel
    • >Four Wheel

[203 Pages Report] The all-terrain vehicle market, by value, is projected to grow to USD 4.4 billion by 2025 from USD 3.9 billion in 2020, at a CAGR of 2.4% during the forecast period. The increasing demand for ATVs in military, agriculture, and sports applications is the major factor driving the all-terrain vehicle market.

All-terrain Vehicle Market

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AWD is expected to be the fastest-growing segment in the all-terrain vehicle market, by drive type, during the forecast period

AWD is projected to be the fastest-growing segment of the all-terrain vehicle market. In AWD ATVs, the engine’s power is divided among all the wheels of an ATV. AWD ATVs are designed for the active safety of riders, offering them twice the grip. In a tricky situation where the path is slippery and immediate adhesive friction is required to move safely into a merging terrain, AWDs come to the fore. All the wheels get engaged and deliver the required level of traction to negotiate the path or terrain safely. Increasing ATV production and the rising focus on safety features will drive the market for AWD ATVs in the near future.

The two-seat ATV market for all-terrain vehicles is estimated to be the fastest-growing market during the forecast period

The global market for all-terrain vehicles has the fastest projection for two-seat ATVs in seating capacity segment. The market is segmented by seating capacity into one seat and two seats. According to MarketsandMarkets analysis, the sales of two-seat ATVs is estimated to grow from 113,922 units in 2020 to 145,317 units by 2025. With an increased demand for two-seat ATVs in the tourism industry, two seat ATVs will gradually take over the share of one seat ATVs. According to industry insights, the demand for 2 seat ATVs will grow exponentially in North America because of its increasing demand in the agriculture and military sectors. Hence, 2 seat ATVs is estimated to be the fastest-growing market during the forecast period.

Gasoline is projected to be the largest segment, by fuel type, during the forecast period

Gasoline is projected to be the largest segment of the all-terrain vehicles market by fuel type. It attracts many suppliers and manufacturers for business investments. Gasoline is expected to dominate the market in the coming years with increased demand for gasoline ATVs in applications such as sports and military. Moreover, electric ATVs have less acceptance globally because they generate less power as compared to gasoline.

Thus, while OEMs focus on engine power, ATV strength and toughness, design flexibility, and cost competitiveness, the gasoline fuel type offers a significant performance in ATV. Hence, it is projected to be the largest contributor in the all-terrain vehicle market.

All-terrain Vehicle Market  by Region

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North America is expected to account for the largest market size during the forecast period

North America is projected to hold the largest market share during the forecast period. Factors such as high demand for ATV, upcoming electric vehicle projects, high disposable income of individuals, scope for new and advanced technologies, developed economy, and government regulations regarding ATV designs have triggered the demand for all-terrain vehicles in the region. According to industry insights, the US accounts for the largest share of the all-terrain vehicle market owing to high demand in applications such as military, agriculture, sports, entertainment, hunting, forestry, mining, and construction activities. As the demand for ATVs continues to increase, the US is expected to remain the largest all-terrain vehicle market in the region.

Key Market Players

Some of the key players in the all-terrain vehicle market are Polaris Industries (US), Textron (US), Honda (Japan), Kawasaki (Japan), Suzuki (Japan), and BRP (Canada). Polaris Industries (US) is expected to be the leading player in the all-terrain vehicle market. The company is a globally renowned supplier of ATVs to end users. The company has adopted the strategies of new product developments and mergers to gain a competitive edge in the ATV market. In September 2020, Agile, compact and full of power, the MRZR Alpha is the newest light tactical vehicle from Polaris for governments and defense organizations. Polaris Inc. is the largest ultralight tactical vehicle provider for the US military, and a global leader in powersports. The MRZR Alpha is Polaris’ 11th military vehicle produced in 12 years and represents cutting-edge off-road vehicle technology for ultimate tactical mobility – derived through research & development investments that keep Polaris ahead of the highly competitive off-road vehicle market. Developed for the U.S. Special Operations Command (USSOCOM), the MRZR Alpha supports requirements for a longer lifecycle while increasing performance and payload.

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Scope of the Report

Report Metric

Details

Market Size Available for Years

2017–2025

Base Year Considered

2019

Forecast Period

2020–2025

Forecast Units

Value (USD) and Volume (Units)

Segments Covered

type, application, seating capacity, number of wheels, drive type, engine type, application, and region

Geographies Covered

Asia Oceania, Europe, North America, and RoW

Companies Covered

 

The key players in the all-terrain vehicle market are Polaris (US), Textron (US), Honda (Japan), Kawasaki (Japan), Suzuki (Japan), and BRP (Canada). Additionally, the report covers 20 major players.

This research report categorizes the all-terrain vehicle market based on type, application, seating capacity, number of wheels, drive type, engine type, application, and region.

All-terrain Vehicle Market, By Application

  • Sports
  • Entertainment
  • Agriculture
  • Military & Defense
  • Hunting & Forestry

All-terrain Vehicle Market, By Type

  • Utility ATV
  • Sport ATV

All-terrain Vehicle Market, By Drive Type

  • 2WD
  • 4WD
  • AWD

All-terrain Vehicle Market, By Seating capacity

  • One seat
  • Two seats

All-terrain Vehicle Market, By Number of wheels

  • Four wheel
  • > Four wheel

All-terrain Vehicle Market, By Fuel Type

  • Gasoline
  • Electric ATV

All-terrain Vehicle Market, By Engine Type

  • <400 CC
  • 400 to 800 CC
  • >800 CC

All-terrain Vehicle Market, By Region

  • Asia Oceania
  • Europe
  • North America
  • RoW

Recent Developments

  • In August 2020, for 2021, Polaris unveiled the all-new Sportsman 450 H.O. and Sportsman 570, elevating its already industry-leading ATV offering. Polaris started with the iconic Sportsman features that riders know and love and advanced them even further, raising the bar yet again. This new generation Sportsman is the smoothest, strongest, and most versatile value ATV – the perfect choice for riders of all experiences and skill levels
  • In January 2019, Textron Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company, announced the launch of its Hauler 800 ELiTE electric utility vehicle, powered by Samsung SDI lithium technology. Capitalizing on the proven technology of E-Z-GO ELiTE vehicles, launched in 2017, the Hauler 800 ELiTE offers zero-maintenance batteries with increased range and energy efficiency.
  • In June 2018, BRP achieved a critical milestone with its 2019 range of Can-Am ATVs and SSVs. It has brought its renowned performance, functionality, and capability, together with the Anti-Lock Brake System (ABS) technology. Enhancements have been made across the entire 2019 range, which now includes an entire range of Can-Am SSV models featuring the ABS technology. These vehicles are available in dealerships.
  • In January 2018, Honda introduced the autonomous 3E-D18 ATV that can be used as a workhorse by construction crews, farmers, search and rescue teams, adventurers, etc., or adventurers who just need a little help lugging their gear into the wilderness. The electric 4x4 is powered by swappable batteries and fitted with a rack system where all sorts of equipment can be mounted. Honda envisions it can be used for spreading fertilizers, plowing snow, fighting forest fires, and even picking crops, with its non-pneumatic “airless” tires mean making it’s virtually flat-proof. Fitted with GPS and a guidance system, it can be summoned and deployed via an app on a smart device.
  • In May 2018, Suzuki introduced the MY19 KingQuad 750AXi Power Steering in a new KingQuad ATV. The new edgy and dynamic bodywork surrounds an impressive list of updates to the mighty KingQuad including revisions to the fuel-injected engine and the Quadmatic™ transmission that help the KingQuad take-off from a standstill, stronger and smoother than ever before. The updated stronger frame helps the KingQuad 750AXi tackle any riding terrain while being able to help with any chore with a boosted 600kg towing capacity.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 27)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
    1.3 SUMMARY OF CHANGES
    1.4 MARKET SCOPE
           FIGURE 1 ALL-TERRAIN VEHICLE MARKET - MARKET SEGMENTATION
           1.4.1 YEARS CONSIDERED FOR THE STUDY
    1.5 PACKAGE SIZE
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 30)
    2.1 RESEARCH DATA
           FIGURE 2 ALL-TERRAIN VEHICLE MARKET: RESEARCH DESIGN
           FIGURE 3 RESEARCH METHODOLOGY MODEL
    2.2 SECONDARY DATA
           2.2.1 KEY SECONDARY SOURCES FOR ALL-TERRAIN VEHICLES SALES STATISTICS
           2.2.2 KEY DATA FROM SECONDARY SOURCES
    2.3 PRIMARY DATA
           FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS
           2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS
           2.3.2 PRIMARY PARTICIPANTS
    2.4 MARKET SIZE ESTIMATION
           2.4.1 BOTTOM-UP APPROACH
                    FIGURE 5 ALL-TERRAIN VEHICLE MARKET: BOTTOM-UP APPROACH
           2.4.2 TOP-DOWN APPROACH
                    FIGURE 6 ALL-TERRAIN VEHICLE MARKET: TOP-DOWN APPROACH
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
    2.6 ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 37)
    3.1 PRE- VS POST-COVID-19 SCENARIO
           FIGURE 7 PRE- VS POST-COVID-19 SCENARIO: ALL-TERRAIN VEHICLE MARKET, 2018–2025 (USD MILLION)
           TABLE 1 MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2018–2025 (USD MILLION)
           FIGURE 8 MARKET: MARKET OUTLOOK
           FIGURE 9 MARKET, BY APPLICATION, 2020 VS. 2025 (USD MILLION)

4 PREMIUM INSIGHTS (Page No. - 41)
    4.1 FUTURE OPPORTUNITIES FOR ATV INDUSTRY ARE IN UTILITY ATV SEGMENT
           FIGURE 10 INCREASING OFF-ROAD RECREATIONAL ACTIVITIES AND DEMAND IN AGRICULTURE AND MILITARY & DEFENSE TO DRIVE THE ALL-TERRAIN VEHICLE MARKET
    4.2 MARKET, BY REGION
           FIGURE 11 NORTH AMERICA IS EXPECTED TO HOLD LARGEST SHARE DURING THE FORECAST PERIOD
    4.3 MARKET, BY TYPE
           FIGURE 12 UTILITY ATVS ARE EXPECTED TO HOLD THE LARGEST SHARE IN THE MARKET IN TERMS OF VALUE
    4.4 MARKET, BY APPLICATION
           FIGURE 13 SPORTS APPLICATION SEGMENT TO LEAD THE MARKET, (USD MILLION)
    4.5 MARKET, BY DRIVE TYPE
           FIGURE 14 AWD DRIVE TYPE TO HOLD THE LARGEST SHARE IN THE ALL-TERRAIN VEHICLE MARKET IN TERMS OF VALUE
    4.6 MARKET, BY FUEL TYPE
           FIGURE 15 ELECTRIC ALL-TERRAIN VEHICLES TO GROW AT FASTEST GROWTH RATE OVER THE FORECAST PERIOD, (USD MILLION)
    4.7 MARKET, BY ENGINE CAPACITY
           FIGURE 16 400 TO 800 CC ENGINE CATEGORY TO HOLD THE LARGEST SHARE IN 2020 (USD MILLION)
    4.8 MARKET, BY NUMBER OF WHEELS
           FIGURE 17 FOUR WHEEL ATV TO HOLD THE LARGEST SHARE IN THE MARKET, (USD MILLION)
    4.9 MARKET, BY SEATING CAPACITY
           FIGURE 18 TWO-SEAT ATV SEGMENT PROJECTED TO GROW AT A HIGHER RATE DURING FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 46)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 19 ALL-TERRAIN VEHICLE MARKET: MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Increasing off-road recreational activities would drive the demand of ATVs
                    5.2.1.2 Increasing demand for ATVs in Agriculture and Military & Defense
                    5.2.1.3 Increasing purchasing power and spending capacity of individuals
           5.2.2 RESTRAINTS
                    5.2.2.1 High accident rates may hamper the ATV sales
                               TABLE 2 ALL-TERRAIN VEHICLE FATALITIES IN US (2020)
                    5.2.2.2 Restriction on ATV usage in wildlife zone may hamper the ATV demand
           5.2.3 OPPORTUNITY
                    5.2.3.1 Increase use of technology in ATV to drive the demand
                    5.2.3.2 Positive outlook toward electric ATVs
           5.2.4 CHALLENGES
                    5.2.4.1 Trade barriers between different regions
                    5.2.4.2 High cost of ATVs
                    5.2.4.3 Impact of COVID-19 on the demand for ATVs
    5.3 SIDE-BY-SIDE VEHICLES
           FIGURE 20 SIDE-BY-SIDE MARKET, 2019 VS 2027(‘000 UNITS)
    5.4 IMPACT OF COVID-19 ON THE ATV INDUSTRY
    5.5 ALL-TERRAIN VEHICLE MARKET SCENARIO
           FIGURE 21 MARKET SCENARIO, 2018–2025 (USD MILLION)
           5.5.1 MOST LIKELY/REALISTIC SCENARIO
                    TABLE 3 MARKET (REALISTIC SCENARIO), BY REGION, 2020–2025 (USD MILLION)
           5.5.2 HIGH COVID-19 IMPACT SCENARIO
                    TABLE 4 MARKET (HIGH COVID-19 IMPACT SCENARIO), BY REGION, 2020–2025 (USD MILLION)
           5.5.3 LOW COVID-19 IMPACT SCENARIO
                    TABLE 5 MARKET (LOW COVID-19 IMPACT SCENARIO), BY REGION, 2020–2025 (USD MILLION)
    5.6 PRICING ANALYSIS
           TABLE 6 AVERAGE PRICES OF ALL-TERRAIN VEHICLE TYPES, 2018-2020
    5.7 PATENT ANALYSIS
           TABLE 7 PATENT REGISTRATION, 2018-2020
    5.8 SUPPLY CHAIN ANALYSIS
           FIGURE 22 SUPPLY CHAIN ANALYSIS: ALL-TERRAIN VEHICLE MARKET
    5.9 REGULATORY LANDSCAPE
           TABLE 8 US: ALL-TERRAIN VEHICLE REGULATIONS

6 ALL-TERRAIN VEHICLE MARKET, BY DRIVE TYPE (Page No. - 60)
    6.1 INTRODUCTION
           6.1.1 RESEARCH METHODOLOGY
           6.1.2 INDUSTRY INSIGHTS
                    FIGURE 23 MARKET, BY DRIVE TYPE, 2020 VS. 2025 (USD MILLION)
                    TABLE 9 MARKET, BY DRIVE TYPE, 2017–2019 (UNITS)
                    TABLE 10 MARKET, BY DRIVE TYPE, 2020–2025 (UNITS)
                    TABLE 11 MARKET, BY DRIVE TYPE, 2017–2019 (USD MILLION)
                    TABLE 12 MARKET, BY DRIVE TYPE, 2020–2025 (USD MILLION)
    6.2 2WD
           6.2.1 NORTH AMERICA IS THE LARGEST 2WD ATV MARKET
                    TABLE 13 2WD MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 14 2WD MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 15 2WD MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 16 2WD: MARKET, BY REGION, 2020–2025 (USD MILLION)
    6.3 4WD
           6.3.1 EUROPE IS THE LARGEST 4WD ATV MARKET
                    TABLE 17 4WD: ALL-TERRAIN VEHICLE MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 18 4WD: MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 19 4WD: MARKET, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 20 4WD: MARKET, BY REGION, 2020–2025 (USD MILLION)
    6.4 AWD
           6.4.1 ASIA OCEANIA IS THE FASTEST GROWING AWD ATV MARKET
                    TABLE 21 AWD: MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 22 AWD: MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 23 AWD: MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 24 AWD: MARKET, BY REGION, 2020–2025 (USD MILLION)

7 ALL-TERRAIN VEHICLE MARKET, BY FUEL TYPE (Page No. - 69)
    7.1 INTRODUCTION
           7.1.1 RESEARCH METHODOLOGY
           7.1.2 ASSUMPTION
           7.1.3 INDUSTRY INSIGHTS: BY FUEL TYPE & REGION
                    FIGURE 24 MARKET, BY FUEL TYPE, 2020 VS. 2025 (USD MILLION)
                    TABLE 25 MARKET, BY FUEL TYPE, 2017–2019 (UNITS)
                    TABLE 26 MARKET, BY FUEL TYPE, 2020–2025 (UNITS)
                    TABLE 27 MARKET, BY FUEL TYPE, 2017–2019 (USD MILLION)
                    TABLE 28 MARKET, BY FUEL TYPE, 2020–2025 (USD MILLION)
    7.2 ELECTRIC ATV
           7.2.1 EUROPE IS THE FASTEST GROWING ELECTRIC ATV MARKET
                    TABLE 29 ELECTRIC ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 30 ELECTRIC ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 31 ELECTRIC ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 32 ELECTRIC ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    7.3 GASOLINE ATV
           7.3.1 NORTH AMERICA IS THE LARGEST GASOLINE ATV MARKET
                    TABLE 33 GASOLINE ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 34 GASOLINE ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 35 GASOLINE ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 36 GASOLINE ATV MARKET, BY REGION, 2020–2025 (USD MILLION)

8 ALL-TERRAIN VEHICLE MARKET, BY APPLICATION (Page No. - 76)
    8.1 INTRODUCTION
           8.1.1 RESEARCH METHODOLOGY
           8.1.2 INDUSTRY INSIGHTS
                    FIGURE 25 MARKET, BY APPLICATION, 2020 VS. 2025 (USD MILLION)
                    TABLE 37 MARKET, BY APPLICATION TYPE, 2017–2019 (UNITS)
                    TABLE 38 MARKET, BY APPLICATION, 2020–2025 (UNITS)
                    TABLE 39 MARKET, BY APPLICATION TYPE, 2017–2019 (USD MILLION)
                    TABLE 40 MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
    8.2 SPORTS
           8.2.1 NORTH AMERICA IS THE LARGEST MARKET FOR SPORTS ATV
                    TABLE 41 SPORTS ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 42 SPORTS ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 43 SPORTS ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 44 SPORTS ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    8.3 ENTERTAINMENT
           8.3.1 ASIA OCEANIA IS ONE OF THE FASTEST GROWING MARKET FOR ENTERTAINMENT ATV
                    TABLE 45 ENTERTAINMENT ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 46 ENTERTAINMENT ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 47 ENTERTAINMENT ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 48 ENTERTAINMENT ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    8.4 AGRICULTURE
           8.4.1 NORTH AMERICA IS THE LARGEST MARKET FOR AGRICULTURE ATV
                    TABLE 49 AGRICULTURE ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 50 AGRICULTURE ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 51 AGRICULTURE ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 52 AGRICULTURE ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    8.5 MILITARY & DEFENSE
           8.5.1 EUROPE IS ONE OF THE FASTEST GROWING MARKET FOR MILITARY AND DEFENCE ATV
                    TABLE 53 MILITARY & DEFENSE ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 54 MILITARY & DEFENSE ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 55 MILITARY & DEFENSE ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 56 MILITARY & DEFENSE ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    8.6 HUNTING & FORESTRY
           8.6.1 NORTH AMERICA IS THE LARGEST MARKET FOR OTHER APPLICATIONS OF ATV
                    TABLE 57 HUNTING & FORESTRY ATVS MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 58 HUNTING & FORESTRY ATVS MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 59 HUNTING & FORESTRY ATVS MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 60 HUNTING & FORESTRY ATVS MARKET, BY REGION, 2020–2025 (USD MILLION)

9 ALL-TERRAIN VEHICLE MARKET, BY ENGINE CAPACITY (Page No. - 89)
    9.1 INTRODUCTION
           9.1.1 RESEARCH METHODOLOGY
           9.1.2 INDUSTRY INSIGHTS
                    FIGURE 26 MARKET, BY ENGINE CAPACITY, 2020 VS. 2025 (USD MILLION)
                    TABLE 61 MARKET, BY ENGINE CAPACITY, 2017–2019 (UNITS)
                    TABLE 62 MARKET, BY ENGINE CAPACITY, 2020–2025 (UNITS)
                    TABLE 63 MARKET, BY ENGINE CAPACITY, 2017–2019 (USD MILLION)
                    TABLE 64 MARKET, BY ENGINE CAPACITY, 2020–2025 (USD MILLION)
    9.2 <400 CC
           9.2.1 NORTH AMERICA IS THE LARGEST MARKET FOR < 400 CC
                    TABLE 65 < 400 CC ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 66 < 400 CC ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 67 < 400 CC ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 68 < 400 CC ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    9.3 400 TO 800 CC
           9.3.1 EUROPE IS ONE OF THE FASTEST GROWING MARKET FOR 400 TO 800 CC
                    TABLE 69 400 TO 800 CC ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 70 400 TO 800 CC ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 71 400 TO 800 CC ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 72 400 TO 800 CC ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
    9.4 > 800 CC
           9.4.1 EUROPE IS THE FASTEST GROWING MARKET FOR > 800 CC
                    TABLE 73 > 800 CC ATV MARKET, BY REGION, 2017–2019 (UNITS)
                    TABLE 74 > 800 CC ATV MARKET, BY REGION, 2020–2025 (UNITS)
                    TABLE 75 > 800 CC ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                    TABLE 76 > 800 CC ATV MARKET, BY REGION, 2020–2025 (USD MILLION)

10 ALL-TERRAIN VEHICLE MARKET, BY SEATING CAPACITY (Page No. - 97)
     10.1 INTRODUCTION
             10.1.1 RESEARCH METHODOLOGY
             10.1.2 BY SEATING CAPACITY, BY REGION: INDUSTRY INSIGHTS
                       FIGURE 27 MARKET, BY SEATING CAPACITY, 2020 VS. 2025 (USD MILLION)
                       TABLE 77 MARKET, BY SEATING CAPACITY, 2017–2019 (UNITS)
                       TABLE 78 MARKET, BY SEATING CAPACITY, 2020–2025 (UNITS)
                       TABLE 79 MARKET, BY SEATING CAPACITY, 2017–2019 (USD MILLION)
                       TABLE 80 MARKET, BY SEATING CAPACITY, 2020–2025 (USD MILLION)
     10.2 ONE-SEAT ATV
             10.2.1 NORTH AMERICA IS LARGEST ONE-SEATER ATV MARKET
                       TABLE 81 ONE SEAT ATV MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 82 ONE SEAT ATV MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 83 ONE SEAT ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 84 ONE SEAT ATV MARKET, BY REGION, 2020–2025 (USD MILLION)
     10.3 TWO-SEAT ATV
             10.3.1 EUROPE IS THE FASTEST GROWING TWO-SEATER ATV MARKET
                       TABLE 85 TWO SEATS ATV MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 86 TWO SEATS ATV MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 87 TWO SEATS ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 88 TWO SEATS ATV MARKET, BY REGION, 2020–2025 (USD MILLION)

11 ALL-TERRAIN VEHICLE MARKET, BY TYPE (Page No. - 104)
     11.1 INTRODUCTION
             11.1.1 RESEARCH METHODOLOGY
             11.1.2 ASSUMPTION
             11.1.3 INDUSTRY INSIGHTS: BY TYPE & REGION
                       FIGURE 28 MARKET, BY TYPE, 2020 VS. 2025 (USD MILLION)
                       TABLE 89 MARKET, BY TYPE, 2017–2019 (UNITS)
                       TABLE 90 MARKET, BY TYPE, 2020–2025 (UNITS)
                       TABLE 91 MARKET, BY TYPE, 2017–2019 (USD MILLION)
                       TABLE 92 MARKET, TYPE, 2020–2025 (USD MILLION)
     11.2 UTILITY ATV
             11.2.1 EUROPE IS THE FASTEST GROWING MARKET FOR UTILITY ATV
                       TABLE 93 UTILITY ATV MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 94 UTILITY ATV MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 95 UTILITY ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 96 UTILITY ATV VEHICLE MARKET, BY REGION, 2020–2025 (USD MILLION)
     11.3 SPORT ATV
             11.3.1 ASIA OCEANIA IS THE FASTEST MARKET FOR SPORT ATV
                       TABLE 97 SPORT ATV MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 98 SPORT ATV MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 99 SPORT ATV MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 100 SPORT ATV MARKET, BY REGION, 2020–2025 (USD MILLION)

12 ALL-TERRAIN VEHICLE MARKET, BY NUMBER OF WHEELS (Page No. - 111)
     12.1 INTRODUCTION
             12.1.1 RESEARCH METHODOLOGY
             12.1.2 ASSUMPTION
             12.1.3 INDUSTRY INSIGHTS
                       FIGURE 29 MARKET, BY NUMBER OF WHEELS, 2020 VS. 2025 (USD MILLION)
                       TABLE 101 MARKET, BY NUMBER OF WHEELS, 2017–2019 (UNITS)
                       TABLE 102 MARKET, BY NUMBER OF WHEELS, 2020–2025 (UNITS)
                       TABLE 103 MARKET, BY NUMBER OF WHEELS, 2017–2019 (USD MILLION)
                       TABLE 104 MARKET, BY NUMBER OF WHEELS, 2020–2025 (USD MILLION)
     12.2 FOUR-WHEEL
             12.2.1 EUROPE IS ONE OF THE FASTEST GROWING FOUR-WHEELED ATV MARKET
                       TABLE 105 FOUR-WHEEL: MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 106 FOUR-WHEEL: MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 107 FOUR-WHEEL: MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 108 FOUR-WHEEL: MARKET, BY REGION,  2020–2025 (USD MILLION)
     12.3 >FOUR-WHEEL
             12.3.1 NORTH AMERICA IS THE LARGEST MORE THAN FOUR-WHEEL ATV MARKET
                       TABLE 109 >FOUR-WHEEL: MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 110 > FOUR-WHEEL: MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 111 >FOUR-WHEEL: MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 112 > FOUR-WHEEL: MARKET, BY REGION, 2020–2025 (USD MILLION)

13 ALL-TERRAIN VEHICLE MARKET, BY REGION (Page No. - 118)
     13.1 INTRODUCTION
             13.1.1 RESEARCH METHODOLOGY
             13.1.2 ASSUMPTIONS/LIMITATIONS
             13.1.3 INDUSTRY INSIGHTS
                       FIGURE 30 MARKET, BY REGION, 2020 VS. 2025 (USD MILLION)
                       TABLE 113 MARKET, BY REGION, 2017–2019 (UNITS)
                       TABLE 114 MARKET, BY REGION, 2020–2025 (UNITS)
                       TABLE 115 MARKET, BY REGION, 2017–2019 (USD MILLION)
                       TABLE 116 MARKET, BY REGION, 2020–2025 (USD MILLION)
     13.2 ASIA OCEANIA
               FIGURE 31 ASIA OCEANIA: MARKET (BY VALUE) SNAPSHOT
               TABLE 117 ASIA OCEANIA ATV MARKET, BY COUNTRY, 2017–2019 (UNITS)
               TABLE 118 ASIA OCEANIA: MARKET, BY COUNTRY, 2020–2025 (UNITS)
               TABLE 119 ASIA OCEANIA ATV MARKET, BY COUNTRY, 2017–2019 (USD MILLION)
               TABLE 120 ASIA OCEANIA: MARKET, BY COUNTRY, 2020–2025 (USD MILLION)
             13.2.1 CHINA
                       13.2.1.1 Utility ATV expected to be largest market in China
                                   TABLE 121 CHINA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 122 CHINA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 123 CHINA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 124 CHINA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.2.2 AUSTRALIA
                       13.2.2.1 Utility ATV is the largest segment in Australia
                                   TABLE 125 AUSTRALIA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 126 AUSTRALIA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 127 AUSTRALIA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 128 AUSTRALIA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.2.3 NEW ZEALAND
                       13.2.3.1 Utility ATV is the largest segment in New Zealand
                                   TABLE 129 NEW ZEALAND ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 130 NEW ZEALAND ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 131 NEW ZEALAND ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 132 NEW ZEALAND ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.2.4 JAPAN
                       13.2.4.1 Utility ATV is the fastest growing segment in Japan
                                   TABLE 133 JAPAN ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 134 JAPAN ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 135 JAPAN ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 136 JAPAN ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.2.5 INDIA
                       13.2.5.1 Sport ATV is the fastest growing segment in India
                                   TABLE 137 INDIA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 138 INDIA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 139 INDIA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 140 INDIA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
     13.3 NORTH AMERICA
               FIGURE 32 NORTH AMERICA: ALL-TERRAIN VEHICLE MARKET (BY VALUE) SNAPSHOT
               TABLE 141 NORTH AMERICA ATV MARKET, BY COUNTRY, 2017–2019 (UNITS)
               TABLE 142 NORTH AMERICA ATV MARKET, BY COUNTRY, 2020–2025 (UNITS)
               TABLE 143 NORTH AMERICA ATV MARKET, BY COUNTRY, 2017–2019 (USD MILLION)
               TABLE 144 NORTH AMERICA ATV MARKET, BY COUNTRY, 2020–2025 (USD MILLION)
             13.3.1 US
                       13.3.1.1 Utility ATV is the largest segment in US
                                   TABLE 145 US ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 146 US ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 147 US ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 148 US ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.3.2 CANADA
                       13.3.2.1 Utility ATV is the largest segment in Canada
                                   TABLE 149 CANADA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 150 CANADA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 151 CANADA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 152 CANADA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.3.3 MEXICO
                       13.3.3.1 Utility ATV is the fastest growing segment in Mexico
                                   TABLE 153 MEXICO ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 154 MEXICO ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 155 MEXICO ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 156 MEXICO ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
     13.4 EUROPE
               FIGURE 33 EUROPE: ALL-TERRAIN VEHICLE MARKET, BY COUNTRY, 2020 VS. 2025 (USD MILLION)
               TABLE 157 EUROPE ATV MARKET, BY COUNTRY, 2017–2019 (UNITS)
               TABLE 158 EUROPE ATV MARKET, BY COUNTRY, 2020–2025 (UNITS)
               TABLE 159 EUROPE ATV MARKET, BY COUNTRY, 2017–2019 (USD MILLION)
               TABLE 160 EUROPE ATV MARKET, BY COUNTRY, 2020–2025 (USD MILLION)
             13.4.1 GERMANY
                       13.4.1.1 Utility ATV is the largest segment in Germany
                                   TABLE 161 GERMANY ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 162 GERMANY ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 163 GERMANY ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 164 GERMANY ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.2 FRANCE
                       13.4.2.1 Utility ATV is the fastest growing segment in France
                                   TABLE 165 FRANCE ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 166 FRANCE ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 167 FRANCE ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 168 FRANCE ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.3 RUSSIA
                       13.4.3.1 Utility ATV is the largest segment in Russia
                                   TABLE 169 RUSSIA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 170 RUSSIA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 171 RUSSIA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 172 RUSSIA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.4 UK
                       13.4.4.1 Utility ATV is the largest segment in UK
                                   TABLE 173 UK ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 174 UK ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 175 UK ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 176 UK ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.5 SPAIN
                       13.4.5.1 Utility ATV is the fastest growing segment in Spain
                                   TABLE 177 SPAIN ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 178 SPAIN ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 179 SPAIN ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 180 SPAIN ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.6 SWEDEN
                       13.4.6.1 Utility ATV is the largest segment in Sweden
                                   TABLE 181 SWEDEN ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 182 SWEDEN ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 183 SWEDEN ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 184 SWEDEN ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.4.7 REST OF EUROPE
                       13.4.7.1 Utility ATV is the largest segment in Rest of Europe
                                   TABLE 185 REST OF EUROPE ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 186 REST OF EUROPE ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 187 REST OF EUROPE ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 188 REST OF EUROPE ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
     13.5 REST OF THE WORLD (ROW)
               FIGURE 34 ROW: ALL-TERRAIN VEHICLE MARKET, BY COUNTRY, 2020 VS. 2025 (USD MILLION)
               TABLE 189 ROW ATV MARKET, BY COUNTRY, 2017–2019 (UNITS)
               TABLE 190 ROW ATV MARKET, BY COUNTRY, 2020–2025 (UNITS)
               TABLE 191 ROW ATV MARKET, BY COUNTRY, 2017–2019 (USD MILLION)
               TABLE 192 ROW ATV MARKET, BY COUNTRY, 2020–2025 (USD MILLION)
             13.5.1 BRAZIL
                       13.5.1.1 Utility ATV is the fastest growing segment in Brazil
                                   TABLE 193 BRAZIL ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 194 BRAZIL ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 195 BRAZIL ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 196 BRAZIL ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.5.2 UAE
                       13.5.2.1 Sports ATV is the fastest growing segment in UAE
                                   TABLE 197 UAE ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 198 UAE ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 199 UAE ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 200 UAE ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.5.3 SOUTH AFRICA
                       13.5.3.1 Utility ATV is the fastest growing segment in South Africa
                                   TABLE 201 SOUTH AFRICA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 202 SOUTH AFRICA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 203 SOUTH AFRICA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 204 SOUTH AFRICA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)
             13.5.4 SAUDI ARABIA
                       13.5.4.1 Sports ATV is the largest segment in Saudi Arabia
                                   TABLE 205 SAUDI ARABIA ATV MARKET, BY TYPE, 2017–2019 (UNITS)
                                   TABLE 206 SAUDI ARABIA ATV MARKET, BY TYPE, 2020–2025 (UNITS)
                                   TABLE 207 SAUDI ARABIA ATV MARKET, BY TYPE, 2017–2019 (USD MILLION)
                                   TABLE 208 SAUDI ARABIA ATV MARKET, BY TYPE, 2020–2025 (USD MILLION)

14 COMPETITIVE LANDSCAPE (Page No. - 156)
     14.1 OVERVIEW
     14.2 MARKET EVALUATION FRAMEWORK
               FIGURE 35 MARKET EVALUATION FRAMEWORK: ALL-TERRAIN VEHICLE MARKET
     14.3 COMPETITIVE LEADERSHIP MAPPING
             14.3.1 DEFINITIONS
                       14.3.1.1 Star
                       14.3.1.2 Emerging leaders
                       14.3.1.3 Pervasive players
                       14.3.1.4 Participants
             14.3.2 COMPETITIVE LEADERSHIP MATRIX
                       FIGURE 36 ALL-TERRAIN VEHICLE PROVIDERS: COMPETITIVE LEADERSHIP MAPPING
             14.3.3 STRENGTH OF PRODUCT PORTFOLIO
             14.3.4 BUSINESS STRATEGY EXCELLENCE
     14.4 MARKET SHARE ANALYSIS – KEY ATV MANUFACTURERS
               FIGURE 37 ALL-TERRAIN VEHICLE MARKET SHARE, BY KEY PLAYERS, 2019
               FIGURE 38 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENT AND MERGERS & ACQUISITIONS AS A KEY GROWTH STRATEGY
     14.5 COMPETITIVE SCENARIO
             14.5.1 NEW PRODUCT DEVELOPMENTS
                       TABLE 209 ORGANIC DEVELOPMENTS, 2018-2020
                       TABLE 210 INORGANIC DEVELOPMENTS, 2017–2019

15 COMPANY PROFILES (Page No. - 169)
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
     15.1 POLARIS
               FIGURE 39 POLARIS: COMPANY SNAPSHOT
               TABLE 211 POLARIS: INORGANIC DEVELOPMENTS
               TABLE 212 POLARIS: ORGANIC DEVELOPMENTS
               FIGURE 40 POLARIS: SWOT ANALYSIS
     15.2 TEXTRON
               FIGURE 41 TEXTRON: COMPANY SNAPSHOT
               TABLE 213 TEXTRON: INORGANIC DEVELOPMENT
               TABLE 214 TEXTRON: ORGANIC DEVELOPMENT
               FIGURE 42 TEXTRON: SWOT ANALYSIS
     15.3 HONDA
               FIGURE 43 HONDA: COMPANY SNAPSHOT
               TABLE 215 HONDA: ORGANIC DEVELOPMENTS
               FIGURE 44 HONDA: SWOT ANALYSIS
     15.4 KAWASAKI
               FIGURE 45 KAWASAKI: COMPANY SNAPSHOT
               TABLE 216 KAWASAKI: INORGANIC DEVELOPMENTS
               TABLE 217 KAWASAKI: ORGANIC DEVELOPMENTS
               FIGURE 46 KAWASAKI: SWOT ANALYSIS
     15.5 SUZUKI
               FIGURE 47 SUZUKI: COMPANY SNAPSHOT
               TABLE 218 SUZUKI: ORGANIC DEVELOPMENTS
               FIGURE 48 SUZUKI: SWOT ANALYSIS
     15.6 YAMAHA
               FIGURE 49 YAMAHA: COMPANY SNAPSHOT
               TABLE 219 YAMAHA: INORGANIC DEVELOPMENTS
               TABLE 220 YAMAHA: ORGANIC DEVELOPMENTS
     15.7 KTM
               FIGURE 50 KTM: COMPANY SNAPSHOT
               TABLE 221 KTM: INORGANIC DEVELOPMENTS
     15.8 BRP
               FIGURE 51 BRP: COMPANY SNAPSHOT
               TABLE 222 BRP: ORGANIC DEVELOPMENTS
     15.9 CFMOTO
               FIGURE 52 CFMOTO: COMPANY SNAPSHOT
               TABLE 223 CFMOTO: ORGANIC DEVELOPMENTS
     15.10 LINHAI
Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
     15.11 ADDITIONAL COMPANIES
               15.11.1 NORTH AMERICA
                       15.11.1.1 Hisun
                       15.11.1.2 Bennche
                       15.11.1.3 John Deere
               15.11.2 EUROPE
                       15.11.2.1 Velomotors
                       15.11.2.2 Ecocharger
                       15.11.2.3 Baltmotors
               15.11.3 ASIA OCEANIA
                       15.11.3.1 Cectek
                       15.11.3.2 Nebula automotive
                       15.11.3.3 Taiwan golden bee
                       15.11.3.4 KYMCO

16 APPENDIX (Page No. - 195)
     16.1 INSIGHTS OF INDUSTRY EXPERTS
     16.2 DISCUSSION GUIDE
     16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     16.4 AVAILABLE CUSTOMIZATIONS
             16.4.1 SIDE BY SIDE VEHICLE MARKET, BY APPLICATION
                       16.4.1.1 Sports
                       16.4.1.2 Entertainment
                       16.4.1.3 Agriculture
                       16.4.1.4 Military & Defense
                       16.4.1.5 Others (Hunting & Forestry)
             16.4.2 SIDE BY SIDE VEHICLE MARKET, BY FUEL TYPE
                       16.4.2.1 Gasoline
                       16.4.2.2 Diesel
                       16.4.2.3 Electric
             16.4.3 SIDE BY SIDE VEHICLE MARKET, BY REGION
                       16.4.3.1 Asia Oceania
                       16.4.3.2 Europe
                       16.4.3.3 North America
                       16.4.3.4 ROW
             16.4.4 DETAILED ANALYSIS AND PROFILING OF ADDITIONAL MARKET PLAYERS (UP TO 3)
     16.5 RELATED REPORTS
     16.6 AUTHOR DETAILS

The study involves 4 main activities to estimate the current size of the all-terrain vehicle market. Exhaustive secondary research was done to collect information on the market such as all-terrain vehicle types, upcoming technologies, and upcoming all-terrain vehicle models. The next step was to validate these findings, assumptions, and market analysis with industry experts across value chains through primary research. A mix of bottom-up and top-down approaches was employed to estimate the market size of different segments considered under this study.

Secondary Research

The secondary sources referred for this research study include all-terrain vehicle industry organizations such as the All Terrain Vehicle Industry European Association (ATVEA), corporate filings (such as annual reports, investor presentations, and financial statements), Factiva, CrunchBase, Bloomberg and trade, business, and automotive associations. Secondary data has been collected and analyzed to arrive at the overall market size, which is further validated by multiple industry experts.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the all-terrain vehicle market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- (users) and supply-side (all-terrain vehicle manufacturers) across 4 major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in our report.

After interacting with industry experts, we also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

All-terrain Vehicle Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up approach has been used to estimate and validate the size of the all-terrain vehicle market, by ATV type. To determine the market size, we identified the number of ATVs sold in each country by vehicle type. This gives the country-level ATV market, by ATV type, in terms of volume. The country-level ATV market, by type, is then multiplied by the country-level average selling price of ATV, by type, to derive the country-level market size, in terms of value. The addition of country-level markets gives the regional level market, and the summation of regional level markets gives the global ATV market, by ATV type, in terms of volume and value.

The top-down approach has been used to estimate and validate the size of all-terrain vehicle market, by application, engine, drive type, number of wheels, seating capacity, and fuel type. The market size of all-terrain vehicle, by volume and value, is derived at the regional level. Further, the segment-wise breakup of the all-terrain vehicle market is derived from and validated through primary interviews to get the global all-terrain vehicle market, by each segment mentioned above. The regional-level penetration is multiplied with the segment-wise market derived from secondary and primary research to get the regional ATV market for each segment, in terms of value & volume.

Data Triangulation

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified by primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report. The data was triangulated by studying various factors and trends from both the demand and supply sides in the all-terrain vehicle market.

Report Objectives

  • To define, segment, analyze, and forecast (2020–2025) the all-terrain vehicle market size, in terms of volume (units) and value (USD million)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on type (utility ATV and sports ATV)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on application (sport, entertainment, agriculture, military & defense, and others)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on seating capacity (one seat and two seat)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on wheels (four wheel and >four wheel)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on drive type (2WD, 4WD, and AWD)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on engine type (<400c, 400–800cc, and >800cc)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on fuel type (gasoline and electric)
  • To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on region (North America, Europe, Asia Pacific, and the Rest of the World (RoW))
  • To analyze the competitive leadership mapping for the key market players based on their product offerings and business strategies to find the dynamic differentiators, innovators, visionary leaders, and emerging companies in the all-terrain vehicle market
  • To identify the market dynamics (drivers, restraints, opportunities, and challenges) and analyze their impact on the all-terrain vehicle market
  • To track and analyze recent developments, collaborations, joint ventures, product innovations, and mergers & acquisitions in the all-terrain vehicle market

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

  • SIDE BY SIDE VEHICLE MARKET, BY APPLICATION
    • Sports
    • Entertainment
    • Agriculture
    • Military & Defense
    • Others (Hunting & Forestry)
  • SIDE BY SIDE VEHICLE MARKET, BY FUEL TYPE
    • Gasoline
    • Diesel
    • Electric
  • SIDE BY SIDE VEHICLE MARKET, BY REGION
    • Asia Pacific
    • Europe
    • North America
    • ROW

Note: The countries would be covered: Asia Pacific (China, Australia, New Zealand, India, and Japan), Europe (Germany, France, UK, Spain, Sweden, Russia, and Rest of Europe), North America (US, Canada, and Mexico), and the Rest of World (South Africa, UAE, Saudi Arabia, and Brazil)

COVID-19

Get in-depth analysis of the COVID-19 impact on the All-terrain Vehicle Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the All-terrain Vehicle Market

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Report Code
AT 7165
Published ON
Jan, 2021
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