All-terrain Vehicle Market

All-terrain Vehicle Market by Type & Application (Sport, Entertainment, Agriculture, Military & Defense), Drive (2WD, 4WD, AWD), Engine (<400, 400-800, >800cc), Fuel (Gasoline, Electric), Wheel Number, Seating Capacity, and Region-Global Forecast to 2027

Report Code: AT 7165 Jun, 2019, by marketsandmarkets.com

[151 Pages Report] The all-terrain vehicle market, by value, is projected to grow to USD 4.7 billion by 2027 from USD 3.9 billion in 2019, at a CAGR of 2.2% during the forecast period. The increasing demand for ATVs in military, agriculture, and sports applications is the major factor driving the market.

All-terrain Vehicle Market

AWD is expected to be the fastest growing segment in the market, by drive type, during the forecast period

AWD is projected to be the fastest growing segment of the all-terrain vehicle market. In AWD ATVs, the engine’s power is divided among all the wheels of an ATV. AWD ATVs are designed for active safety of riders, offering them twice the grip. In a tricky situation where the path is slippery and immediate adhesive friction is required to move safely into a merging terrain, AWDs come to the fore. All the wheels get engaged and deliver the required level of traction to negotiate the path or terrain safely. Increasing ATV production and the rising focus on safety features will drive the market for AWD ATVs in the near future.

The two seat ATV market for all-terrain vehicles is estimated to be the fastest growing market during the forecast period

The global all-terrain vehicle market for all-terrain vehicles has the fastest projection for two seat ATVs in seating capacity segment. The market is segmented by seating capacity into one seat and two seats. According to MarketsandMarkets analysis, the sales of two seat ATVs is estimated to grow from 1,183 million units in 2019 to 2,136 million units by 2027. With increased demand for two seat ATVs in the tourism industry, two seat ATVs will gradually take over the share of one seat ATVs. According to industry insights, the demand for 2 seat ATVs will grow exponentially in North America because of its increasing demand in agriculture and military sectors. Hence, 2 seat ATVs is estimated to be the fastest growing market during the forecast period.

Gasoline is projected to be the largest segment, by fuel type, during the forecast period

Gasoline is projected to be the largest segment of all-terrain vehicles market, by fuel type. It attracts many suppliers and manufacturers for business investments. Gasoline is expected to dominate the market in the coming years with increased demand for gasoline ATVs in applications such as sports and military. Moreover, electric ATVs have less acceptance globally because they generate less power as compared to gasoline.

Thus, while OEMs focus on engine power, ATV strength and toughness, design flexibility, and cost competitiveness, the gasoline fuel type offers a significant performance in ATV. Hence, it is projected to be the largest contributor in the all-terrain market.

All-terrain Vehicle Market

North America is expected to account for the largest market size during the forecast period

North America is projected to hold the largest all-terrain vehicle market share during the forecast period. Factors such as high demand for ATV, upcoming electric vehicle projects, high disposable income of individuals, scope for new and advanced technologies, developed economy, and government regulations regarding ATV designs have triggered the demand for all-terrain vehicles in the region. According to industry insights, the US accounts for the largest share of the market owing to high demand in applications such as military, agriculture, sports, entertainment, hunting, forestry, mining, and construction activities. As the demand for ATVs continues to increase, the US is expected to remain the largest market in the region.

Key Market Players

Some of the key players in the all-terrain vehicle market are Polaris Industries (US), Textron (US), Honda (Japan), Kawasaki (Japan), Suzuki (Japan), and BRP (Canada). Polaris Industries (US) is expected to be the leading player in the market. The company is a globally renowned supplier of ATVs to end users. The company has adopted the strategies of new product developments and mergers to gain a competitive edge in the ATV market. In September 2018, Polaris and WSI jointly announced the execution of a merger agreement through which Polaris will acquire all the outstanding common stock of WSI Industries for USD 7.00 per share in cash, resulting in a WSI Industries enterprise value of approximately USD 23.9 million. The merger, which was expected to close in the fourth calendar quarter of 2018, is subject to customary conditions, including WSI shareholder approval.

Scope of the Report

Report Metric

Details

 

Market Size Available for Years

 

2017–2027

Base Year Considered

2018

Forecast Period

2019–2027

Forecast Units

Value (USD) and Volume (Units)

Segments Covered

type, application, seating capacity, number of wheels, drive type, engine type, application, and region

Geographies Covered

Asia Pacific, Europe, North America, and RoW

Companies Covered

 

The key players in the all-terrain vehicle market are Polaris (US), Textron (US), Honda (Japan), Kawasaki (Japan), Suzuki (Japan), and BRP (Canada). Additionally, the report covers 20 major players.

This research report categorizes the market based on type, application, seating capacity, number of wheels, drive type, engine type, application, and region.

By Application

  • Sports
  • Entertainment
  • Agriculture
  • Military & Defense
  • Others (Hunting & Forestry)

By Type

  • Utility ATV
  • Sport ATV

By Drive Type

  • 2WD
  • 4WD
  • AWD

By Seating capacity

  • One seat
  • Two seats

By Number of wheels

  • Four wheel
  • > Four wheel

By Fuel Type

  • Gasoline
  • Electric ATV

By Engine Type

  • <400 CC
  • 400 to 800 CC
  • >800 CC

By Region

  • Asia Pacific
  • Europe
  • North America
  • RoW

Recent Developments

  • In January 2019, Textron Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company, announced the launch of its Hauler 800 ELiTE electric utility vehicle, powered by Samsung SDI lithium technology. Capitalizing on the proven technology of E-Z-GO ELiTE vehicles, launched in 2017, the Hauler 800 ELiTE offers zero-maintenance batteries with increased range and energy efficiency.

    Key questions addressed by the report

    • Which application will lead the ATV market in the future?
    • How will government regulations impact the ATV market globally?
    • How would the trend of electric ATVs impact the market over the next 5 years?
    • What is the share of sport and utility ATVs in the total ATV sales?

    To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources for All-Terrain Vehicles Sales Statistics
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Market Size Estimation
           2.4.1 Bottom-Up Approach
           2.4.2 Top-Down Approach- ATV Market, By Application
    2.5 Market Breakdown and Data Triangulation
    2.6 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
    4.1 Future Opportunities for ATV Industry are in Utility ATV Segment
    4.2 All-Terrain Vehicle Market in North America, By Type & Country
    4.3 Market, By Country
    4.4 Market, By Type
    4.5 Market, By Application
    4.6 Market, By Drive Type
    4.7 Market, By Engine Capacity
    4.8 Market, By Number of Wheels
    4.9 Market, By Seating Capacity

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Off-Road Recreational Activities
                    5.2.1.2 Increasing Demand for ATVs in Agriculture and Military & Defense
                    5.2.1.3 Increasing Purchasing Power and Spending Capacity of Individuals
           5.2.2 Restraints
                    5.2.2.1 High Accident Rates
                    5.2.2.2 Restriction on ATV Usage in Wildlife Zones
           5.2.3 Opportunity
                    5.2.3.1 Technological Improvements
                    5.2.3.2 Positive Outlook Toward Electric ATVs
           5.2.4 Challenges
                    5.2.4.1 Trade Barriers Between Different Regions
                    5.2.4.2 High Cost of ATVs
    5.3 Side-By-Side Vehicles

6 All-Terrain Vehicle Market, By Type (Page No. - 40)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
    6.1 Introduction
           6.1.1 Research Methodology
           6.1.2 Assumption
           6.1.3 Industry Insights: By Type & Region
    6.2 Utility ATV
           6.2.1 Europe is the Fastest Growing Market for Utility ATV
    6.3 Sport ATV
           6.3.1 North America is the Largest Market for Sport ATV

7 All-Terrain Vehicle Market, By Drive Type (Page No. - 45)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
    7.1 Introduction
           7.1.1 Research Methodology
           7.1.2 Industry Insights
    7.2 2WD
           7.2.1 North America is the Largest 2WD ATV Market
    7.3 4WD
           7.3.1 Europe is the Largest 4WD ATV Market
    7.4 AWD
           7.4.1 Asia Pacific is the Fastest Growing AWD ATV Market

8 All-Terrain Vehicle Market, By Application (Page No. - 51)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW 
    8.1 Introduction
           8.1.1 Research Methodology
           8.1.2 Industry Insights
    8.2 Sports
           8.2.1 North America is the Largest Market for Sports ATV
    8.3 Entertainment
           8.3.1 Asia Pacific is One of the Fastest Growing Market for Entertainment ATV
    8.4 Agriculture
           8.4.1 North America is the Largest Market for Agriculture ATV
    8.5 Military & Defense
           8.5.1 Europe is One of the Fastest Growing Market for Military and Defence ATV
    8.6 Others (Hunting & Forestry)
           8.6.1 North America is the Largest Market for Other Applications of ATV

9 All-Terrain Vehicle Market, By Engine Capacity (Page No. - 60)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
    9.1 Introduction
           9.1.1 Research Methodology
           9.1.2 Industry Insights
    9.2 <400 CC
           9.2.1 North America is the Largest Market for < 400 CC
    9.3 400 to 800 CC
           9.3.1 Europe is One of the Fastest Growing Market for 400 to 800 CC
    9.4 > 800 CC
           9.4.1 Europe is the Fastest Growing Market for > 800 CC

10 All-Terrain Vehicle Market, By Fuel Type (Page No. - 66)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW 
     10.1 Introduction
             10.1.1 Research Methodology
             10.1.2 Assumption
             10.1.3 Industry Insights: By Fuel Type & Region
     10.2 Electric ATV
             10.2.1 Europe is the Fastest Growing Electric ATV Market
     10.3 Gasoline ATV
             10.3.1 North America is the Largest Gasoline ATV Market

11 All-Terrain Vehicle Market, By Seating Capacity (Page No. - 71)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW 
     11.1 Introduction
             11.1.1 Research Methodology
             11.1.2 By Seating Capacity, By Region: Industry Insights
     11.2 One-Seat ATV
             11.2.1 North America is Largest One-Seater ATV Market
     11.3 Two-Seat ATV
             11.3.1 Europe is the Fastest Growing Two-Seater ATV Market

12 All-Terrain Vehicle Market, By Number of Wheels (Page No. - 76)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
     12.1 Introduction
             12.1.1 Research Methodology
             12.1.2 Assumption
             12.1.3 Industry Insights
     12.2 Four-Wheel
             12.2.1 Europe is One of the Fastest Growing Four-Wheeled ATV Market
     12.3 >Four-Wheel
             12.3.1 North America is the Largest More Than Four-Wheel ATV Market

13 All-Terrain Vehicle Market, By Region (Page No. - 81)
Note - The Chapter is Further Segmented at Regional and Country Level Further Segmented By Sport & Utility
     13.1 Introduction
             13.1.1 Research Methodology
             13.1.2 Assumptions/Limitations
             13.1.3 Industry Insights
     13.2 Asia Pacific
             13.2.1 Australia
                        13.2.1.1 Utility ATV is the Largest Segment in Australia
             13.2.2 India
                        13.2.2.1 Sport ATV is the Fastest Growing Segment in India
             13.2.3 Japan
                        13.2.3.1 Utility ATV is the Fastest Growing Segment in Japan
             13.2.4 China
                        13.2.4.1 Sport ATV is the Fastest Growing Segment in China
             13.2.5 New Zealand
                        13.2.5.1 Utility ATV is the Largest Segment in New Zealand
     13.3 Europe
             13.3.1 Germany
                        13.3.1.1 Utility ATV is the Largest Segment in Germany
             13.3.2 France
                        13.3.2.1 Utility ATV is the Fastest Growing Segment in France
             13.3.3 Russia
                        13.3.3.1 Utility ATV is the Largest Segment in Russia
             13.3.4 UK
                        13.3.4.1 Utility ATV is the Largest Segment in UK
             13.3.5 Spain
                        13.3.5.1 Utility ATV is the Fastest Growing Segment in Spain
             13.3.6 Sweden
                        13.3.6.1 Utility ATV is the Largest Segment in Sweden
             13.3.7 Rest of Europe
                        13.3.7.1 Utility ATV is the Largest Segment in Rest of Europe
     13.4 North America
             13.4.1 US
                        13.4.1.1 Utility ATV is the Largest Segment in US
             13.4.2 Canada
                        13.4.2.1 Utility ATV is the Largest Segment in Canada
             13.4.3 Mexico
                        13.4.3.1 Utility ATV is the Fastest Growing Segment in Mexico
     13.5 Rest of the World (RoW)
             13.5.1 Brazil
                        13.5.1.1 Utility ATV is the Fastest Growing Segment in Brazil
             13.5.2 UAE
                        13.5.2.1 Sports ATV is the Fastest Growing Segment in UAE
             13.5.3 South Africa
                        13.5.3.1 Utility ATV is the Fastest Growing Segment in South Africa
             13.5.4 Saudi Arabia
                        13.5.4.1 Sports ATV is the Largest Segment in Saudi Arabia

14 Competitive Landscape (Page No. - 104)
     14.1 Overview
     14.2 Competitive Leadership Mapping
             14.2.1 Definitions
                        14.2.1.1 Visionary Leaders
                        14.2.1.2 Innovators
                        14.2.1.3 Dynamic Differentiators
                        14.2.1.4 Emerging Companies
             14.2.2 Strength of Product Portfolio
             14.2.3 Business Strategy Excellence
     14.3 Market Share Analysis – Key ATV Manufacturers
     14.4 Competitive Scenario
             14.4.1 New Product Developments
             14.4.2 Expansions
             14.4.3 Mergers & Acquisitions
             14.4.4 Partnerships/Agreements/Supply Contracts/Collaborations/

15 Company Profiles (Page No. - 116)
(Business Overview, Product Offerings, Recent Developments & SWOT Analysis)* 
     15.1 Polaris
     15.2 Textron
     15.3 Honda
     15.4 Kawasaki
     15.5 Suzuki
     15.6 Yamaha
     15.7 KTM
     15.8 BRP
     15.9 Cfmoto
     15.10 Linhai
     15.11 Additional Companies
             15.11.1 North America
                        15.11.1.1 Hisun
                        15.11.1.2 Bennche
                        15.11.1.3 John Deere
             15.11.2 Europe
                        15.11.2.1 Velomotors
                        15.11.2.2 Ecocharger
                        15.11.2.3 Baltmotors
             15.11.3 Asia Oceania
                        15.11.3.1 Cectek
                        15.11.3.2 Nebula Automotive
                        15.11.3.3 Taiwan Golden Bee
                        15.11.3.4 Kymco
*Details on Business Overview, Product Offerings, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies. 

16 Appendix (Page No. - 143)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Available Customizations
             16.4.1 Side By Side Vehicle Market, By Application
                        16.4.1.1 Sports
                        16.4.1.2 Entertainment
                        16.4.1.3 Agriculture
                        16.4.1.4 Military & Defense
                        16.4.1.5 Others (Hunting & Forestry)
             16.4.2 Side By Side Vehicle Market, By Fuel Type
                        16.4.2.1 Gasoline
                        16.4.2.2 Diesel
                        16.4.2.3 Electric
             16.4.3 Side By Side Vehicle Market, By Region
                        16.4.3.1 Asia Pacific
                        16.4.3.2 Europe
                        16.4.3.3 North America
                        16.4.3.4 RoW
             16.4.4 Detailed Analysis and Profiling of Additional Market Players (Upto 3)
     16.5 Related Reports
     16.6 Author Details


List of Tables (110 Tables)

Table 1 Currency Exchange Rates (W.R.T. Usd)
Table 2 All-Terrain Vehicle Fatalities in US
Table 3 All-Terrain Vehicle Market, By Type, 2017–2027 (Units)
Table 4 Market, Type, 2017–2027 (USD Million)
Table 5 Utility ATV Vehicle Market, By Region, 2017–2027 (Units)
Table 6 Utility ATV Vehicle Market, By Region, 2017–2027 (USD Million)
Table 7 Sports ATV Market, By Region, 2017–2027 (Units)
Table 8 Sports ATV Vehicle Market, By Region, 2017–2027 (USD Million)
Table 9 All-Terrain Vehicle Market, By Drive Type, 2017–2027 (Units)
Table 10 Market, By Drive Type, 2017–2027 (USD Million)
Table 11 2WD All-Terrain Vehicle Market, By Region, 2017–2027 (Units)
Table 12 2WD: All-Terrain Vehicle Market, By Region, 2017–2027 (USD Million)
Table 13 4WD: All-Terrain Vehicle Market, By Region, 2017–2027 (Units)
Table 14 4WD: All-Terrain Vehicle Market, By Region, 2017–2027 (USD Million)
Table 15 AWD: All-Terrain Vehicle Market, By Region, 2017–2027 (Units)
Table 16 AWD: All-Terrain Vehicle Market, By Region, 2017–2027 (USD Million)
Table 17 All-Terrain Vehicle Market, By Application, 2017–2027 (Units)
Table 18 Market, By Application, 2017–2027 (USD Million)
Table 19 Market for Sports, By Region, 2017–2027 (Units)
Table 20 Market for Sports, By Region, 2017–2027 (USD Million)
Table 21 Entertainment ATV Market, By Region, 2017–2027 (Units)
Table 22 Entertainment ATV Market, By Region, 2017–2027 (USD Million)
Table 23 Agriculture ATV Market, By Region, 2017–2027 (Units)
Table 24 Agriculture ATV Market, By Region, 2017–2027 (USD Million)
Table 25 Military and Defense ATV Market, By Region, 2017–2027 (Units)
Table 26 Military and Defense ATV Market, By Region, 2017–2027 (USD Million)
Table 27 Other ATV Market, By Region, 2017–2027 (Units)
Table 28 Other ATV Market, By Region, 2017–2027 (USD Million)
Table 29 All-Terrain Vehicle Market, By Engine Capacity, 2017–2027 (Units)
Table 30 All-Terrain Vehicle Market, By Engine Capacity, 2017–2027 (USD Million)
Table 31 < 400 CC ATV Market, By Region, 2017–2027 (Units)
Table 32 < 400 CC ATV Market, By Region, 2017–2027 (USD Million)
Table 33 400 to 800 CC ATV Market, By Region, 2017–2027 (Units)
Table 34 400 to 800 CC ATV Market, By Region, 2017–2027 (USD Million)
Table 35 > 800 CC ATV Market, By Region, 2017–2027 (Units)
Table 36 > 800 CC ATV Market, By Region, 2017–2027 (USD Million)
Table 37 All-Terrain Vehicle Market, By Fuel Type, 2017–2027 (Units)
Table 38 Market, By Fuel Type, 2017–2027 (USD Million)
Table 39 Electric ATV Market, By Region, 2017–2027 (Units)
Table 40 Electric ATV Market, By Region, 2017–2027 (USD Million)
Table 41 Gasoline ATV Market, By Region, 2017–2027 (Units)
Table 42 Gasoline ATV Market, By Region, 2017–2027 (USD Million)
Table 43 All-Terrain Vehicle Market, By Seating Capacity, 2017–2027 (Units)
Table 44 Market, By Seating Capacity, 2017–2027 (USD Million)
Table 45 One Seat ATV Market, By Region, 2017–2027 (Units)
Table 46 One Seat ATV Market, By Region, 2017–2027 (USD Million)
Table 47 Two Seats ATV Market, By Region, 2017–2027 (Units)
Table 48 Two Seats ATV Market, By Region, 2017–2027 (USD Million)
Table 49 All-Terrain Vehicle Market, By Number of Wheels, 2017–2027 (Units)
Table 50 Market, By Number of Wheels, 2017–2027 (USD Million)
Table 51 Four Wheel ATV Market, By Region, 2017–2027 (Units)
Table 52 Four Wheel ATV Market, By Region, 2017–2027 (USD Million)
Table 53 > Four Wheel ATV Market, By Region, 2017–2027 (Units)
Table 54 > Four Wheel: All-Terrain Vehicle Market, By Region, 2017–2027 (USD Million)
Table 55 Market, By Region, 2017–2027 (Units)
Table 56 All-Terrain Vehicle Market, By Region, 2017–2027 (USD Million)
Table 57 Asia Pacific: All-Terrain Vehicle Market, By Country, 2017–2027 (Units)
Table 58 Asia Pacific: All-Terrain Vehicle Market, By Country, 2017–2027 (USD Million)
Table 59 Australia ATV Market, By Type, 2017–2027 (Units)
Table 60 Australia ATV Market, By Type, 2017–2027 (USD Million)
Table 61 India ATV Market, By Type, 2017–2027 (Units)
Table 62 India ATV Market, By Type, 2017–2027 (USD Million)
Table 63 Japan ATV Market, By Type, 2017–2027 (Units)
Table 64 Japan ATV Market, By Type, 2017–2027 (USD Million)
Table 65 China ATV Market, By Type, 2017–2027 (Units)
Table 66 China ATV Market, By Type, 2017–2027 (USD Million)
Table 67 New Zealand ATV Market, By Type, 2017–2027 (Units)
Table 68 New Zealand ATV Market, By Type, 2017–2027 (USD Million)
Table 69 Europe ATV Market, By Country, 2017–2027 (Units)
Table 70 Europe ATV Market, By Country, 2017–2027 (USD Million)
Table 71 Germany ATV Market, By Type, 2017–2027 (Units)
Table 72 Germany ATV Market, By Type, 2017–2027 (USD Million)
Table 73 France ATV Market, By Type, 2017–2027 (Units)
Table 74 France ATV Market, By Type, 2017–2027 (USD Million)
Table 75 Russia ATV Market, By Type, 2017–2027 (Units)
Table 76 Russia ATV Market, By Type, 2017–2027 (USD Million)
Table 77 UK ATV Market, By Type, 2017–2027 (Units)
Table 78 UK ATV Market, By Type, 2017–2027 (USD Million)
Table 79 Spain ATV Market, By Type, 2017–2027 (Units)
Table 80 Spain ATV Market, By Type, 2017–2027 (USD Million)
Table 81 Sweden ATV Market, By Type, 2017–2027 (Units)
Table 82 Sweden ATV Market, By Type, 2017–2027 (USD Million)
Table 83 Rest of Europe ATV Market, By Type, 2017–2027 (Units)
Table 84 Rest of Europe ATV Market, By Type, 2017–2027 (USD Million)
Table 85 North America ATV Market, By Country, 2017–2027 (Units)
Table 86 North America ATV Market, By Country, 2017–2027 (USD Million)
Table 87 US ATV Market, By Type, 2017–2027 (Units)
Table 88 US ATV Market, By Type, 2017–2027 (USD Million)
Table 89 Canada ATV Market, By Type, 2017–2027 (Units)
Table 90 Canada ATV Market, By Type, 2017–2027 (USD Million)
Table 91 Mexico ATV Market, By Type, 2017–2027 (Units)
Table 92 Mexico ATV Market, By Type, 2017–2027 (USD Million)
Table 93 RoW ATV Market, By Country, 2017–2027 (Units)
Table 94 RoW ATV Market, By Country, 2017–2027 (USD Million)
Table 95 Brazil ATV Market, By Type, 2017–2027 (Units)
Table 96 Brazil ATV Market, By Type, 2017–2027 (USD Million)
Table 97 UAE ATV Market, By Type, 2017–2027 (Units)
Table 98 UAE ATV Market, By Type, 2017–2027 (USD Million)
Table 99 South Africa ATV Market, By Type, 2017–2027 (Units)
Table 100 South Africa ATV Market, By Type, 2017–2027 (USD Million)
Table 101 Saudi Arabia ATV Market, By Type, 2017–2027 (Units)
Table 102 Saudi Arabia ATV Market, By Type, 2017–2027 (USD Million)
Table 103 New Product Developments, 2016-2019
Table 104 Expansions, 2015-2018
Table 105 Mergers & Acquisitions, 2016–2018
Table 106 Partnerships/Agreements/Supply Contracts/Collaborations/Joint Ventures, 2017
Table 107 Honda - New Product Development
Table 108 Kawasaki - New Product Development
Table 109 Suzuki - New Product Development
Table 110 BRP - New Product Development


List of Figures (49 Figures)

Figure 1 All-Terrain Vehicle Market - Market Segmentation
Figure 2 Market: Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews
Figure 5 Market: Bottom-Up Approach
Figure 6 All-Terrain Vehicle Market: Top-Down Approach
Figure 7 Market: Market Outlook
Figure 8 All-Terrain Vehicle Market, By Application, 2019 vs. 2027 (USD Million)
Figure 9 Increasing Off-Road Recreational Activities and Demand in Agriculture and Military & Defense to Drive the All-Terrain Vehicle Market
Figure 10 US and Utility ATV Account for the Largest Share of the North American Market, By Country & Type, Respectively (USD Million)
Figure 11 India and Russia Expected to GRoW at the Highest Rate During the Forecast Period
Figure 12 Utility ATV Expected to Hold the Largest Share of the All-Terrain Vehicle Market, By Type, 2019 vs. 2027 (USD Million)
Figure 13 Sport Segment to Lead the All-Terrain Vehicle Market, By Application, 2019 vs. 2027 (USD Million)
Figure 14 AWD to Hold the Largest Share in the Market, By Drive Type, 2019 vs. 2027 (USD Million)
Figure 15 400 to 800 CC Engine Category to Hold the Largest Share in the All-Terrain Vehicle Market, By Engine Capacity, 2019 vs. 2027 (USD Million)33
Figure 16 Four Wheels ATV to Hold the Largest Share in the All-Terrain Vehicle Market, By Number of Wheels, 2019 vs. 2027 (USD Million)
Figure 17 One-Seater ATV to Hold the Largest Share in the All-Terrain Vehicle Market, By Seating Capacity, 2019 vs. 2027 (USD Million)
Figure 18 All-Terrain Vehicle Market: Market Dynamics
Figure 19 Side-By-Side Market, 2019 vs 2027(‘000 Units)
Figure 20 All-Terrain Vehicle Market, By Type, 2019 vs. 2027 (USD Million)
Figure 21 Market, By Drive Type, 2019 vs. 2027 (USD Million)
Figure 22 Market, By Application, 2019 vs. 2027 (USD Million)
Figure 23 Market, By Engine Capacity, 2019 vs. 2027 (USD Million)
Figure 24 Market, By Fuel Type, 2019 vs. 2027 (USD Million)
Figure 25 Market, By Seating Capacity, 2019 vs. 2027 (USD Million)
Figure 26 All-Terrain Vehicle Market, By Number of Wheels, 2019 vs. 2027 (USD Million)
Figure 27 Market, By Region, 2019 vs. 2027 (USD Million)
Figure 28 Asia Pacific: All-Terrain Vehicle Market (By Value) Snapshot
Figure 29 Europe: Market (By Value) Snapshot
Figure 30 North America: Market, By Country, 2019 vs. 2027, (USD Million)
Figure 31 RoW: All-Terrain Vehicle Market, By Country, 2019 vs. 2027 (USD Million)
Figure 32 All Terrain Vehicle Providers: Competitive Leadership Mapping
Figure 33 All Terrain Vehicle Market Share, By Key Players, 2017
Figure 34 Companies Adopted New Product Development and Mergers & Acquisitions as A Key Growth Strategy
Figure 35 Polaris: Company Snapshot
Figure 36 Polaris: SWOT Analysis
Figure 37 Textron: Company Snapshot
Figure 38 Textron: SWOT Analysis
Figure 39 Honda: Company Snapshot
Figure 40 Honda: SWOT Analysis
Figure 41 Kawasaki: Company Snapshot
Figure 42 Kawasaki: SWOT Analysis
Figure 43 Suzuki: Company Snapshot
Figure 44 Suzuki: SWOT Analysis
Figure 45 Yamaha: Company Snapshot
Figure 46 KTM: Company Snapshot
Figure 47 BRP: Company Snapshot
Figure 48 Cfmoto: Company Snapshot
Figure 49 Linhai: Company Snapshot

The study involves 4 main activities to estimate the current size of the all-terrain vehicle market. Exhaustive secondary research was done to collect information on the market such as all-terrain vehicle types, upcoming technologies, and upcoming all-terrain vehicle models. The next step was to validate these findings, assumptions, and market analysis with industry experts across value chains through primary research. A mix of bottom-up and top-down approaches was employed to estimate the market size of different segments considered under this study.

Secondary Research

The secondary sources referred for this research study include all-terrain vehicle industry organizations such as the All Terrain Vehicle Industry European Association (ATVEA), corporate filings (such as annual reports, investor presentations, and financial statements), Factiva, CrunchBase, Bloomberg and trade, business, and automotive associations. Secondary data has been collected and analyzed to arrive at the overall all-terrain vehicle market size, which is further validated by multiple industry experts.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the all-terrain vehicle market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- (users) and supply-side (all-terrain vehicle manufacturers) across 4 major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in our report.

After interacting with industry experts, we also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

All-terrain Vehicle Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up approach has been used to estimate and validate the size of the all-terrain vehicle market, by ATV type. To determine the market size, we identified the number of ATVs sold in each country by vehicle type. This gives the country-level ATV market, by ATV type, in terms of volume. The country-level ATV market, by type, is then multiplied by the country-level average selling price of ATV, by type, to derive the country-level market size, in terms of value. The addition of country-level markets gives the regional level market, and the summation of regional level markets gives the global ATV market, by ATV type, in terms of volume and value.

The top-down approach has been used to estimate and validate the size of market, by application, engine, drive type, number of wheels, seating capacity, and fuel type. The market size of all-terrain vehicle, by volume and value, is derived at the regional level. Further, the segment-wise breakup of the market is derived from and validated through primary interviews to get the global market, by each segment mentioned above. The regional-level penetration is multiplied with the segment-wise all-terrain vehicle market derived from secondary and primary research to get the regional ATV market for each segment, in terms of value & volume.

Data Triangulation

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified by primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report. The data was triangulated by studying various factors and trends from both the demand and supply sides in the all-terrain vehicle market.

Report Objectives

  • To define, segment, analyze, and forecast (2019–2027) the all-terrain vehicle market size, in terms of volume (units) and value (USD million)
  •  To segment the market and forecast the market size, by volume and value, based on type (utility ATV and sports ATV)
  •  To segment the market and forecast the market size, by volume and value, based on application (sport, entertainment, agriculture, military & defense, and others)
  •  To segment the market and forecast the market size, by volume and value, based on seating capacity (one seat and two seat)
  •  To segment the market and forecast the market size, by volume and value, based on wheels (four wheel and >four wheel)
  •  To segment the market and forecast the all-terrain vehicle market size, by volume and value, based on drive type (2WD, 4WD, and AWD)
  •  To segment the market and forecast the market size, by volume and value, based on engine type (<400c, 400–800cc, and >800cc)
  • To segment the market and forecast the market size, by volume and value, based on fuel type (gasoline and electric)
  •  To segment the all-terrain vehicle market and forecast the market size, by volume and value, based on region (North America, Europe, Asia Pacific, and the Rest of the World (RoW))
  •  To analyze the competitive leadership mapping for the key market players based on their product offerings and business strategies to find the dynamic differentiators, innovators, visionary leaders, and emerging companies in the market
  •  To identify the market dynamics (drivers, restraints, opportunities, and challenges) and analyze their impact on the market
  •  To track and analyze recent developments, collaborations, joint ventures, product innovations, and mergers & acquisitions in the all-terrain vehicle all-terrain vehicle market

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

Side By Side Vehicle Market, By Application

  • Sports
  • Entertainment
  • Agriculture
  • Military & Defense
  • Others (Hunting & Forestry)

Side By Side Vehicle Market, By Fuel Type

  • Gasoline
  • Diesel
  • Electric

Side By Side Vehicle Market, By Region

  • Asia Pacific
  • Europe
  • North America
  • ROW

Note: The countries would be covered: Asia Pacific (China, Australia, New Zealand, India, and Japan), Europe (Germany, France, UK, Spain, Sweden, Russia, and Rest of Europe), North America (US, Canada, and Mexico), and the Rest of World (South Africa, UAE, Saudi Arabia, and Brazil) 

Report Code
AT 7165
Published ON
Jun, 2019
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