Asia Pacific Anti-Counterfeit Packaging Market

The study involved four major activities for estimating the current global size of the anti-counterfeit packaging market. Exhaustive secondary research was conducted to gather information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizes with the industry experts across the value chain of anti-counterfeit packaging through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the anti-counterfeit packaging market. After that, market breakdown and data triangulation procedures were used to determine the size of different segments and sub-segments of the market.

Secondary Research

In the secondary research process, various secondary sources such as Hoovers, Factiva, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, to identify and collect information for this study on the anti-counterfeit packaging market. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.

Primary Research

Various primary sources from both the supply and demand sides of the anti-counterfeit packaging market were interviewed to obtain qualitative and quantitative information. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the anti-counterfeit packaging industry.

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Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the global size of the anti-counterfeit packaging market. These approaches were also used extensively to estimate the size of various dependent segments of the market. The research methodology used to estimate the market size included the following details:

• The key players were identified through extensive secondary research.
• The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
• All percentage shares, split, and breakdowns were determined using secondary sources and verified through primary sources.
• All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
• The research includes the study of reports, reviews, and newsletters of key industry players, along with extensive interviews with key officials, such as directors and marketing executives.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and sub-segments. The data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments of the anti-counterfeit packaging market. The data was triangulated by studying various factors and trends from both the demand- and supply-side.

In addition, the market size was validated by using both the top-down and bottom-up approaches. Then, it was verified through primary interviews. Hence, for every data segment, there are three sources—top-down approach, bottom-up approach, and expert interviews. The data were assumed to be correct when the values arrived at from the three sources matched.

Market Definition

Anti-counterfeiting involves various methods and techniques to protect products from being illegally duplicated, distributed, or sold. Anti-counterfeit packaging encompasses any packaging that integrates features or technologies designed to prevent unauthorized parties from copying, tampering with, or diverting the product. These features can be visible, hidden, or forensic, based on the required level of security and verification. The technologies used in anti-counterfeit packaging are mass encoding, RFID, holograms, forensic markers, and others. These technologies can be utilized in various types of packaging, such as bottles, cartons, and bags. They can either be integrated into the packaging materials themselves or added as separate components. The anti-counterfeit packaging solution is widely used in the end-use industries such as pharmaceutical, personal care, and food & beverage.

Key Stakeholders

• Raw material suppliers
• Packaging manufacturers & suppliers
• Logistics & shipment companies
• Technology companies
• Traders & distributors of anti-counterfeit and authentication packaging
• Commercial R&D institutions
• Industry associations and regulatory bodies
• Retailers
• End users

Research Objectives

• To estimate and forecast the anti-counterfeit packaging market, in terms of value and volume
• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
• To define, describe, and forecast the market size, based on technology, end-use industry  and region
• To forecast the market size along with segments and submarkets, in key regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America along with their key countries
• To strategically analyze micro markets, with respect to individual growth trends, prospects, and their contribution to the total market
• To analyze growth opportunities in the market for stakeholders and provide details on the competitive landscape for market leaders
• To strategically profile key players and comprehensively analyze their market shares and core competencies
• To analyze competitive developments, such as acquisition, expansion, and new product development in the anti-counterfeit packaging market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to client-specific needs.

The following customization options are available for the anti-counterfeit packaging report:

Product Analysis

• Product matrix, which offers a detailed comparison of the product portfolio of companies

Regional Analysis

• Further analysis of the anti-counterfeit packaging market for additional countries

Company Information

• Detailed analysis and profiling of additional market players (up to five)