Asia Pacific Power Rental Market
Asia Pacific Power Rental Market by Equipment (Generators, Transformers, Load Banks, Other Equipment), Power Rating (Up to 50 KW, 51–500 KW, 501–2,500 KW, Above 2,500 KW), Application, Fuel Type, End User, and Country - Trends & Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The Asia Pacific power rental market is projected to reach USD 4.14 billion by 2030 from an estimated USD 2.94 billion in 2025, at a CAGR of 7.1% during the forecast period. The market is driven by the increasing demand for reliable and continuous power supply across industries. Frequent power outages, aging electrical infrastructure, and the use of renewable energy sources boost the need for power rental services in the Asia Pacific.
KEY TAKEAWAYS
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BY REGIONChina held the largest share of the Asia Pacific power rental market, accounting for a 45.4% share in 2024.
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BY FUEL TYPEBy fuel type, the gas segment is projected to grow at the fastest rate from 2025 to 2030.
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BY EQUIPMENTBy equipment, the generators segment is expected to dominate the market during the forecast period.
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BY POWER RATINGBy power rating, the 501-2,500 KW segment is estimated to register a CAGR of 7.4% between 2025 and 2030.
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BY APPLICATIONBy application, the peak shaving segment is estimated to record a CAGR of 8.9% during the forecast period.
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BY END USERBy end user, the manufacturing segment is expected to dominate the market from 2025 to 2030.
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BY RENTAL TYPEBy rental type, the project rental segment is expected to be the fastest-growing during the forecast period.
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COMPETITIVE LANDSCAPECompanies such as Aggreko (UK), Caterpillar (US), Cummins (US), Atlas Copco (Sweden), Kohler Co. (US), and United Rentals (US), Saini Diesel Power Service Pvt Ltd. (India), and Sudhir Power Ltd. (India) were identified as some of the star players in the Asia Pacific power rental market.
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COMPETITIVE LANDSCAPESaini Diesel Power Service Pvt Ltd. (India) and Sudhir Power Ltd. (India) have distinguished themselves among SMEs and startups due to their strong product portfolio and sound business strategy.
The Asia Pacific power rental market is witnessing steady growth due to the increasing demand for reliable and flexible power solutions across industrial and commercial sectors. Frequent fluctuations in energy supply and the rising need for temporary or backup power are prompting businesses to adopt rental solutions over conventional systems. The adaptability of generator fleets plays a critical role, allowing companies to quickly respond to changing operational needs and project timelines. Additionally, ongoing industrial expansion, rapid infrastructure development, and the growing emphasis on uninterrupted power supply for data centers, manufacturing, and oil & gas operations are accelerating market adoption. Power rental providers are also aligning their strategies with sustainability goals by integrating renewable and cleaner fuel options. Overall, the region’s focus on energy resilience, flexible power delivery, and advanced fleet technologies continues to shape the future of the Asia Pacific power rental market.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The Asia Pacific power rental market is estimated to record moderate to high growth during the forecast period. This growth can be attributed to the digitalization of utilities and increased investments in the renewable and clean energy sectors. The growth of big data analytics enables efficient processing, predictive maintenance, and advanced analysis of large datasets. This enhances reliability and efficiency in power grids and increases investments in the offshore wind farms sector, which are likely to create lucrative opportunities for market players.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
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Rapid industrialization in developing countries
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Focus on electrification and continuous power supply
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High operating costs due to diesel dependence and fuel price volatility
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Rising adoption of hybrid, gas-based, and renewable-integrated rental systems
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Technological advancements in power rental equipment for operation enhancement
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Logistics and fleet utilization constraints due to difficult terrain and remote project locations
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rapid industrialization in developing countries
Surging demand for uninterrupted and reliable power supply is a key driver for the Asia Pacific power rental market. Frequent weather-related disruptions, grid congestion, and aging transmission infrastructure increasingly threaten business continuity across the region. Enterprises in sectors such as data centers, healthcare, manufacturing, oil & gas, and construction are prioritizing contingency solutions that can instantly bridge grid failures or planned outages, leading to higher adoption of temporary generators and hybrid rental power systems. At the same time, stricter uptime requirements, especially for mission-critical facilities and remote industrial sites, are pushing companies to complement their permanent installations with flexible rental capacity that can be deployed quickly, scaled with project needs, and financed on an operating-expense basis rather than capex. This combination of reliability concerns, operational risk mitigation, and financial flexibility is steadily reinforcing the role of rental power as an essential buffer against grid instability in the Asia Pacific.
Restraint: High operating costs due to diesel dependence and fuel price volatility
The Asia Pacific power rental market's high operating costs present a significant challenge, particularly in regards to the price of diesel generators dominating the rental fleets. The cost of fuel represents a significant portion of the overall cost of the project. Therefore, businesses have difficulty budgeting accurately due to the unstable nature of the global oil market with its numerous price increases throughout the year. Typically, businesses within the construction, mining, or any remote industry operate on a limited margin, making it even more difficult to justify the use of rental power vs. investing in a permanent facility with spikes in diesel fuel prices. Additionally, moving diesel fuel to a remote island or remote job sites increases the transportation and other handling costs related to the delivery of diesel fuel. Companies throughout the Asia Pacific are becoming increasingly cost-conscious and aware of environmental issues, making the volatility of diesel pricing push these companies towards seeking an alternative for rental power, such as a gas-based system, a hybrid system, and other renewable-integrated rental power systems that have the potential to save costs over the entire contract period compared to a traditional diesel rental.
Opportunity: Technological advancements in power rental equipment for operations enhancement
Technological advancements, such as IoT-enabled telematics, AI-driven predictive maintenance, and hybrid generator–battery systems, are creating a major opportunity for the Asia Pacific power rental market by significantly enhancing operational efficiency and service quality. Remote monitoring platforms allow rental providers to track fuel consumption, load profiles, and equipment health in real time, enabling proactive fault detection, optimized dispatch, and reduced on-site staffing needs for construction, data centers, utilities, and event customers. At the same time, integration of mobile battery energy storage and smart energy management systems with Tier 4-compliant diesel and gas sets reduces fuel use, emissions, and noise, helping customers meet stringent environmental regulations and corporate sustainability targets while lowering the total cost of ownership for temporary power. Providers that aggressively digitize their fleets and offer technology-rich solutions, such as hybrid microgrids, remote performance dashboards, and data-backed performance guarantees, can differentiate themselves in a competitive market and capture long-term contracts from customers seeking reliable, low-carbon, and intelligently managed rental power solutions.
Challenge: Logistics and fleet utilization constraints due to difficult terrain and remote project locations
In the Asia Pacific, power rental projects are typically located in challenging locations, such as mountainous areas or very deep mining belts, or even on remote islands where the only access is by poorly constructed roads and unpredictable weather. Therefore, having heavy generators and fuel shipped into these locations in a timely manner requires high investment and additional logistical support (multimodal shipping and extended lead times). Once the generator arrives, maintaining a high utilization level of the fleet is a further challenge since the rental power units may be idle between projects, waiting for redeployment, or stranded at difficult sites. To return, redeploy, and service generators across fragmented geographical locations, power rental companies need to build strong local partnerships, accurately forecast demand, and create strong operational plans.
ASIA PACIFIC POWER RENTAL MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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The NHS Nightingale Hospital in London was the first of seven NHS Nightingale Hospitals set up in the UK in 2020. These temporary large-scale critical care hospitals were set up to provide cover for the projected increase in patients requiring critical treatment. One of the main challenges for the NHS was that of utilities, particularly electricity, with considerable requirements for additional duty and standby power without leaving the hospital at risk during an outage. | Rapid deployment of temporary rental power by MEMS, supplying 21,850 kVA with generators, cables, and distribution equipment | Enabled the NHS Nightingale Hospital to operate with reliable electricity for critical care without risking outages |
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The old La Parrilla tungsten mine, located in the heart of Extremaduran pastureland, was active for several decades of the twentieth century, positioning Spain as one of the world’s largest producers. The subsequent fall in the price of tungsten caused the mine to close in the mid-1980s. Thirty years later, the price of tungsten began to rise, and W-RESOURCES Plc decided to reactivate this historic mine. However, they needed a stable and guaranteed power source in a remote environment without a connection to the grid. | Provided stable, long-term, and environmentally cost-effective power supply | Enabled continuous mining operations at the remote La Parrilla tungsten mine |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The Asia Pacific power rental ecosystem connects generator manufacturers, component suppliers, and rental power companies with a wide spectrum of end users that depend on temporary or backup electricity. These users include utilities seeking grid support, oil and gas operators in remote fields, mining projects, construction sites, and large commercial or industrial facilities. Data centers, telecom networks, and event organizers also rely on rented power solutions to ensure uninterrupted operations during outages, peak demand, commissioning, or short-term projects.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
ASIA PACIFIC POWER RENTAL MARKET, BY FUEL TYPE
Diesel generators currently dominate the market due to their high reliability, easy availability, and suitability for heavy-duty applications. Natural gas-powered units are gaining popularity as cleaner and more cost-effective alternatives, driven by increasing environmental regulations and the growing availability of gas infrastructure. Other fuel types, such as gasoline, hybrid systems, and HFO-based units, serve specific niche applications where flexibility, mobility, or localized fuel availability are key factors influencing equipment selection.
ASIA PACIFIC POWER RENTAL MARKET, BY EQUIPMENT
Based on equipment, the power rental market has been segmented into generators, load banks, transformers, and other equipment (wires, clamps, transfer boxes, and fuel tanks). Power rental solutions offered by most companies consist of a complete end-to-end solution, providing ready-to-use solutions for peak sharing, standby power, and baseload & continuous power applications. These solutions are designed to meet the specific demands of different customers.
ASIA PACIFIC POWER RENTAL MARKET, BY POWER RATING
The power rental market, by power rating, has been segmented into up to 50 kW, 51–500 kW, 501–2,500 kW, and above 2,500 kW. Diesel- and natural gas-fired power rental solutions make up the largest share of the market. There are several sectors, such as mining, oil & gas, and construction, where power rental solutions of different capacities are used, depending on the type/nature of the job.
ASIA PACIFIC POWER RENTAL MARKET, BY APPLICATION
The power rental market, by application, has been segmented into peak shaving, base load/continuous power, and standby power. Rental generators can sometimes be used during peak hours to accommodate the extra demand, ensuring grid stability. Since these generators share the peak load, the application is called peak shaving. Further, power rental units that are used to meet the base load/continuous power requirements within different industries are essentially termed base load/continuous power generators. These generators and related equipment are primarily used during mining operations at remote places where supply from the grid is unavailable. Standby load generators find applications during contingencies or planned outages by utilities or during emergencies where critical operations, such as telecom and data centers, require backup power.
ASIA PACIFIC POWER RENTAL MARKET, BY END USER
Based on end user, the North America power rental market is segmented into utilities, oil & gas, metals & mining, construction, manufacturing, events, corporate & retail, IT & data centers, and others. The oil & gas, mining, and construction sectors represent key demand drivers, as they rely heavily on reliable and flexible power solutions to maintain continuous operations in remote or off-grid areas. Growing power demand from IT and data centers further fuels market growth, while utilities increasingly depend on rental power to manage peak loads, grid maintenance, and emergency backup requirements across diverse industrial applications.
ASIA PACIFIC POWER RENTAL MARKET, BY RENTAL TYPE
Based on rental type, the power rental market has been classified into retail rental and project rental. Since rental power solutions and equipment offer flexibility in operation, they can be used for various applications, such as peak shaving, base load/continuous power, and standby. Moreover, due to this operational flexibility, various end-use industries can use these solutions without any alteration. In line with that, retail users can use this equipment for shorter turnaround times, whereas project rental users can cater to the electrical needs of an entire project for longer durations with this equipment.
REGION
China to be fastest-growing country in the Asia Pacific power rental market during forecast period
China is projected to grow the fastest in the Asia Pacific power rental market during the forecast period, owing to the rapid industrial expansion, large-scale infrastructure projects, and ongoing urbanization. The rising power consumption from factories, construction sites, and data centers is putting stress on the power grid, making temporary power sources increasingly valuable. Periodic grid maintenance, the integration of renewable energy systems, and the need to ensure uninterrupted power supply for hospitals, telecom networks, and other critical sectors are also driving the demand for power rental equipment. Moreover, China’s continuous emphasis on sustainability is encouraging industries to choose cleaner options such as hybrid and gas-based rental power systems. All these factors reinforce the position as a major growth shaping the future of the power rental industry across the region.
ASIA PACIFIC POWER RENTAL MARKET: COMPANY EVALUATION MATRIX
Aggreko is positioned as a star in the Asia Pacific power rental market matrix, reflecting clear leadership in both market share and service breadth. The company differentiates itself through an extensive fleet portfolio, integrated digital and monitoring platforms, and strong reach across industries such as manufacturing, oil and gas, and utilities. Kohler Co. (Emerging Leader) is steadily becoming a go-to power rental brand in the Asia Pacific. Its rental power solutions are compact, energy-efficient, and easy to deploy, giving OEMs and users a practical alternative to traditional giants, especially in everyday applications like temporary HVAC systems, pumps, fans, and small industrial machines.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Aggreco (UK)
- Caterpillar Inc. (US)
- Cummins (US)
- Atlas Copco (Sweden)
- Kohler Co. (US)
- United Rentals (US)
- Saini Diesel Power Service Pvt Ltd. (India)
- Sudhir Power Ltd. (India)
- Herc Rentals Inc. (US)
- Trinity Power Rentals (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 2.76 Billion |
| Market Forecast in 2030 (Value) | USD 4.14 Billion |
| Growth Rate | 7.1% |
| Years Considered | 2021–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Million/Billion), Volume (Thousand Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered | China, India, Japan, South Korea, and Bangladesh |
WHAT IS IN IT FOR YOU: ASIA PACIFIC POWER RENTAL MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| Major Industrial EPC / Utility |
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| Oil & Gas / Mining Operator |
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| Building / HVAC System Integrator |
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RECENT DEVELOPMENTS
- December 2022: United Rentals, Inc. acquired Ahern Rentals. The company primarily serves customers in the construction and industrial sectors across 30 states. This strategic move aims to increase the geographical presence and capacity.
- August 2022: Caterpillar signed a strategic partnership with Aggreko, a global leader in temporary power and utilities rental, for joint marketing and technology collaboration. This partnership is significant in the power rental industry, which is projected to grow to USD 26.9 billion worldwide by 2027. The partnership is part of Caterpillar’s efforts to strengthen its position in the market and enhance its offerings through collaborative innovation and marketing efforts.
- July 2021: Aggreko partnered with R&A to deliver a renewable power solution at the 149th Open Championship at Royal St George’s Golf Club in Sandwich, England, conducted between July 15 and 18. Aggreko delivered two renewable microgrids that supplied 100% reliable power without connection to the grid. The system has already generated approximately 21,000 kWh of solar power and saved 25 tons of CO2 before the event since the solution was installed in March 2021.
- December 2020: Aggreko launched the Stage V 600 kVA canopy generator, which utilizes a variety of advanced exhaust treatment processes to remove the most harmful pollutants. Aggreko has specifically designed the generator, which offers a 98% reduction in the volume of particulates and expels 96% NOx gases to comply with the stringent emission regulations.
Table of Contents
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Methodology
The study involved major activities in estimating the current size of the Asia Pacific Power Rental Market . Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.
Secondary Research
This research study on the market involved the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg, Businessweek, Factiva, International Energy Agency, and United States Energy Association, to identify and collect information useful for a technical, market-oriented, and commercial study of the global Asia Pacific Power Rental Market . The other secondary sources included annual reports of the companies involved in the market, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.
Primary Research
The Asia Pacific Power Rental Market comprises power rental providers, manufacturers of subcomponents of power plant, manufacturing technology providers, and technology support providers in the supply chain. The demand side of this market is characterized by the rising demand for clean energy and energy efficiency. The supply side industry experts such as vice presidents, CEOs, marketing directors, technology directors, and related key executives from various companies and organizations operating in the market. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Asia Pacific Power Rental Market Size Estimation
Both supply side and demand side analysis were used to estimate and validate the total size of the market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- Identification of major players in the market across countries. Key players in the Asia Pacific Power Rental Market include Aggreko, United Rentals, Ashtead Group, Herc Rentals, Caterpillar, Atlas Copco, and Cummins.
- Determining the revenues and business strategy specifics, such as the inorganic and organic growth strategy details, of major power rental equipment providers.
- The market share of individual power rental segments, namely, equipment, fuel type, application, power rating, rental type, and end user, are determined by consolidating and evaluating the product offerings of major companies.
- In addition, country-level demand for power rental equipment from end users, such as utilities, oil & gas, mining & metals, manufacturing, construction, and IT & data centers, and supportive policy developments across regions during the forecast period has been analyzed. The analysed data then verified through primaries to determine the country-wise and regional landscape.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. The complete market engineering process is done to arrive at the exact statistics for all the segments and subsegments, also data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by examining various factors and trends from both the demand- and supply sides. Along with this, the market has been validated through both the top-down and bottom-up approaches.
Market Definition
The Asia Pacific Power Rental Market is defined as the revenue generated either through providing equipment on rent such as load banks, generators, fuel tanks, cables, transformers, and power accessories or by renting temporary power plants. Power rental equipment majorly operates on diesel, gas, and other fuels such as gasoline, hybrid fuel, and heavy fuel oil (HFO). This equipment is used for peak shaving, standby power, and base load/continuous load applications by the utilities, oil & gas, events, construction, mining & metals, manufacturing, IT & data centers, corporate & retail, and other end users. Other industries include shipping, agriculture, aerospace and defense, wherein this equipment is majorly used for the generation of backup power.
Key Stakeholders
- Consulting companies in the energy and power sector
- Consulting companies in the oil & gas sector
- Generator raw materials and component manufacturers
- Engine/generator manufacturers, dealers, and suppliers
- Governments and research organizations
- Investment banks
- Petroleum companies (diesel and natural gas suppliers)
- Construction and infrastructure development companies
- Power grid infrastructure companies
- Power plant project developers
- Power rental companies
- Shareholders or investors
Objectives of the Study
- To forecast the market size for five key regions: North America, South America, Europe, Asia Pacific, and Middle East & Africa, along with their key countries.
- To define, describe, analyze, and forecast the size of the global Asia Pacific Power Rental Market based on fuel type, power rating, application, equipment, end user, rental type, and region.
- To provide detailed information about key factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market.
- To strategically analyze the subsegments with respect to individual growth trends, prospects, and contributions of each segment to the overall market size
- To strategically analyze the market with respect to individual growth trends, future expansions, and contributions to the market.
- To analyze market opportunities for stakeholders in the market and draw a competitive landscape for market players.
- To analyze competitive developments such as sales contracts, agreements, investments, expansions, new product launches, mergers, partnerships, joint ventures, collaborations, and acquisitions in the market.
- To compare key market players with respect to the market share, product specifications, and applications.
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Growth opportunities and latent adjacency in Asia Pacific Power Rental Market