Asia Pacific Pressure Sensitive Adhesives Market
Asia Pacific Pressure Sensitive Adhesives Market by Chemistry (Acrylic, Rubber, Silicone), Technology (Water-Based, Solvent-Based, Hot-Melt), Application (Tapes, Labels, Graphics), End-Use Industry (Packaging, Automotive), and Country - Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The market for pressure sensitive adhesives in Asia Pacific is growing rapidly due to the high demand in packaging, construction, automotive, healthcare, electronics, and industrial sectors. The region has a strong and technologically advanced manufacturing base, which aids in the large-scale production and consumption of PSAs. The market dynamics are increasingly influenced by the implementation of VOC regulations and sustainability initiatives, which in turn promote the use of adhesives with low emissions and eco-friendly properties. The major players in the market are working diligently to develop new acrylic, silicone, hot-melt, and water-based formulations in order to keep pace with evolving performance and regulatory requirements. Additionally, the ongoing renovation and infrastructure development activities, the replacement of mechanical fasteners with lightweight bonding solutions, and the increasing applications of PSAs in tapes, labels, and graphics are all contributing to a positive market outlook.
KEY TAKEAWAYS
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BY CHEMISTRYThe silicone segment is projected to be the fastest-growing chemistry in the overall Asia Pacific pressure sensitive adhesives, with a CAGR of 4.22%, in terms of value, between 2025 and 2030.
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BY APPLICATIONThe labels application is projected to register the highest CAGR of 4.40%, in terms of value, during the forecast period.
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BY END-USE INDUSTRYThe medical & healthcare industry is projected to register the highest CAGR of 4.51%, in terms of value, during the forecast period.
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BY COUNTRYChina dominated the Asia Pacific pressure sensitive adhesives market in 2025, accounting for a market share of 54.51%, in terms of value.
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COMPETITIVE LANDSCAPE - KEY PLAYERSDow, Henkel AG & Co. KGaA, 3M, and H.B. Fuller Company are identified as key players in the Asia Pacific pressure sensitive adhesives market. These companies have strong market presence and extensive product portfolios.
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COMPETITIVE LANDSCAPE - STARTUPSPidilite Industries and Jesons are among the emerging players that have carved out solid positions within specialized niche segments, highlighting their potential to evolve into future market leaders.
The Asia Pacific pressure sensitive adhesives market is growing at a rapid pace, backed by industrial growth and enhanced manufacturing activities. The performance expectations, sustainability focus, and increasingly stringent environmental regulations in the region are the primary factors driving market growth. Due to the influence of regulatory pressure and corporate sustainability goals, manufacturers are moving towards low-VOC, water-based, hot-melt, and recyclable PSA technologies. The continuous improvements in the acrylic and silicone chemistries, along with the increasing use of sustainable materials, are making the Asia Pacific region a key player in innovation and long-term market growth.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The customers' businesses in the market are influenced by the quick transitions towards sustainability, conformity with regulations, and innovation in materials. Stringent environmental regulations implemented by the EPA are forcing customers to shift from solvent-based adhesives to water-based, low-VOC, and recyclable solutions, which, in turn, affect the product design and procurement strategies. Moreover, the demand for lightweight materials, digital printing, and customized packaging is contributing to the need for high-performance and specialty PSAs. Disruptions in customer operations due to supply chain volatility, rising raw material costs, and pressure to support circular economy goals are leading to an increase in collaborations with adhesive suppliers and end users.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Growth of packaging, e-commerce, and consumer goods industries
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Expansion of manufacturing and infrastructure activities
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Fluctuating raw material prices and supply chain volatility
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Uneven regulatory frameworks across countries
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Rising demand for sustainable and low-VOC adhesive solutions
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High growth potential in emerging Asian economies
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Balancing performance requirements with sustainability goals
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Intense competition and price sensitivity in the market
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Growth of packaging, e-commerce, and consumer goods industries
The rapid growth of packaging and e-commerce is a major driver for the pressure sensitive adhesives market in Asia Pacific. Urbanization, increasing disposable incomes, and changing lifestyles have all contributed to the higher demand for food, drinks, personal care, and household products. Hence, there is a growing requirement for dependable PSA solutions for tapes and labels. China, India, and Southeast Asia have strong demand for pressure sensitive adhesives from logistics and retail packaging. PSAs are used in these application due to their ease of use, bonding strength, and cost-effectiveness.
Restraint: Fluctuating raw material prices and supply chain volatility
The Asia Pacific market for pressure sensitive adhesives is influenced by the price changes of raw materials, especially acrylics, rubber, and resins. The changing prices resulting from volatility in crude prices, supply interruptions, and political factors are a major restraint on the market growth. Small and regional manufacturers are the most affected as they are the least equipped to absorb cost increases.
Opportunity: Rising demand for sustainable and low-VOC adhesive solutions
The rising consciousness of environmental impact and the safety of workers is fueling the demand for sustainable PSA solutions in Asia Pacific. Governments and big brands are pushing the adoption of water-based, low-VOC, bio-based, and recyclable adhesive systems. This transition is very prominent in certain applications such as packaging, labeling, and electronics. Manufacturers who invest in eco-friendly technologies and sustainable product enhancements can gain a competitive advantage, as users are increasingly inclined to choose green adhesives that meet performance and compliance criteria.
Challenge: Balancing performance requirements with sustainability goals
One of the most significant challenges faced by PSA producers in the Asia Pacific region is maintaining a balance between high performance and sustainability. Adhesion, durability, resistance to high temperatures, and service life are the major properties demanded by end-use industries, alongside low environmental impact. To create formulations that meet both high-performance and environmentally friendly standards, it is necessary to invest more in R&D and have more skilled personnel working in this area. This problem is more critical in the automotive and electronics applications, where the performance tolerance is very strict.
ASIA PACIFIC PRESSURE SENSITIVE ADHESIVES MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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Uses pressure-sensitive adhesives for packaging labels, seals, and tapes, ensuring secure branding, traceability, and food-safe compliance | Enables efficient packaging, strong adhesion, regulatory compliance, high-speed labeling, improved shelf appeal, and compatibility with recyclable packaging formats |
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Applies PSA tapes for interior assembly, wire harnessing, surface protection, and lightweight bonding in automotive manufacturing processes | Reduces vehicle weight, improves assembly efficiency, enhances noise reduction, supports automation, and replaces mechanical fasteners in complex designs |
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Uses PSAs in electronics, insulation tapes, component labeling, and equipment assembly across industrial and electrical applications | Provides reliable bonding, electrical insulation, temperature resistance, process efficiency, and long-term performance under demanding industrial conditions |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The ecosystem of pressure sensitive adhesives in Asia Pacific is well-connected. It consists of suppliers of raw materials, producers of adhesives, distributors, and various end users. The leading players in the chemical industry, starting from end users, supply the basic components for PSA formulations, namely acrylic monomers, silicones, tackifiers, and specialty additives. The adhesive manufacturers and specialized formulators are positioned in the middle; they utilize these inputs to create both commodity and high-performance PSA solutions tailored for different applications. Distributors play a very important role in connecting the supply chain and maintaining availability in the area, providing technical support, and delivering goods whenever they are needed, especially in the case of fragmented markets. On the other hand, users of the product from different industries like packaging, tapes, labels, graphics, healthcare, construction, automotive, and electronics not only keep the demand going but also become a significant source for the innovation of the products since their requirements regarding sustainability, performance, and regulatory compliance are constantly increasing.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Asia Pacific Pressure Sensitive Adhesives Market, By Technology
Solvent-based technology is estimated to account for the third-largest share in the Asia Pacific pressure sensitive adhesives market during the forecast period. They are highly demanded due to their strong adhesion, high durability, and ability to perform well in the most extreme conditions. Solvent-based PSAs are extensively utilized in industrial, automotive, construction, and specialty packaging applications in the region. Solvent-based adhesives are still used in areas with critical performance requirements, despite increasing environmental concerns and the gradual shift to water-based and hot-melt alternatives. The region's ongoing industrial activity and infrastructure development will support their continued, albeit mild, demand.
Asia Pacific Pressure Sensitive Adhesives Market, By Application
The tapes segment is estimated to be the largest application in the Asia Pacific pressure sensitive adhesives market. They are widely used in various sectors, including packaging, construction, automotive, electrical & electronics, and industrial. The ongoing infrastructure projects, manufacturing activities, and maintenance work all over the region contribute to the demand for PSA tapes. Tapes are widely adopted due to their ease of application, reliable bonding, and compatibility with various surfaces.
Asia Pacific Pressure Sensitive Adhesives Market, By End-use Industry
The packaging industry accounts for the largest share of the Asia Pacific pressure sensitive adhesives market. The strong demand for flexible packaging, cartons, and protective packaging in the food & beverages, personal care, and consumer goods industries is driving the market in this end-use segment. The booming e-commerce and organized retail sectors in China, India, and Southeast Asia, among others, have also boosted the application of PSA-based tapes and labels. Furthermore, the trend of using lightweight, sustainable, and recyclable packaging materials is a major factor contributing to the high consumption of pressure sensitive adhesives.
REGION
China accounted for the largest share of the Asia Pacific pressure sensitive adhesives market in 2024.
China dominates the Asia Pacific pressure sensitive adhesives market. This dominance is supported by the country's robust manufacturing sector, extensive packaging and labeling industry, and high demand from the automotive, electronics, and construction sectors. Pressure-sensitive adhesive consumption is driven in part by the fast-growing e-commerce and consumer goods packaging. Infrastructure development and increasing demand for water-based and low-VOC adhesive technologies position China as a leader in the Asia Pacific market.
ASIA PACIFIC PRESSURE SENSITIVE ADHESIVES MARKET: COMPANY EVALUATION MATRIX
In the Asia Pacific pressure sensitive adhesives market, Dow is placed in the star category due to its strong market position, wide pressure-sensitive adhesives portfolio, large manufacturing footprint, and ongoing activities for innovative and sustainable products. Pidilite Industries is classified as an emerging leader, backed by its increasing presence inn packaging and industrial applications. The company focuses on investments and is expanding its geographical reach to strengthen its competitive position.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size Value in 2024 | USD 6.38 Billion |
| Revenue Forecast in 2030 | USD 7.95 Billion |
| Growth Rate | CAGR of 3.65% from 2025 to 2030 |
| Years Considered | 2021–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Volume (Kiloton), Value (USD Million) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Regional Scope | Asia Pacific |
WHAT IS IN IT FOR YOU: ASIA PACIFIC PRESSURE SENSITIVE ADHESIVES MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Asia Pacific-specific market and regulatory understanding | In-depth regional analysis covering regulations, sustainability trends, and key demand drivers | Enables informed strategic planning and regulatory-compliant decision-making |
| Identification of high-growth segments and applications | Detailed segmentation by chemistry, technology, application, end-use industry, and country with growth insights | Helps prioritize investments and focus on the most attractive market opportunities |
| Competitive landscape and company positioning | Competitive benchmarking and company evaluation matrix for key Asia Pacific players | Strengthens market positioning, competitor monitoring, and go-to-market strategies |
RECENT DEVELOPMENTS
- May 2023 : Henkel's new Adhesives Technology Center in Bridgewater, New Jersey, spanning 70,000 square feet, serves as a dynamic hub for strategic partners and customers. Showcasing a comprehensive technology portfolio, it fosters collaboration with over 800 industry segments to create innovative solutions. The center features an interactive infinity room highlighting Henkel's latest advancements, from sustainable packaging to smart health solutions and digital maintenance innovations. This expansion reinforces Henkel's drive for innovation and sustainability in partnership with stakeholders.
- December 2022 : Henkel introduced PSAs that contain two components of polyurethane systems for flexible packaging.
- July 2021 : Dow announces capacity expansions to meet the growing demand for sustainable solutions across various end markets. Under the Consumer Solutions segment, expansions focused on silicone elastomers, polymers, sealants, and pressure-sensitive adhesives, supporting the development of safer and more sustainable vehicle designs. Additionally, propylene glycol capacity at the Map Ta Phut facility in Thailand was planned to be increased to 250,000 tons per year by 2024, optimizing infrastructure to serve high-value applications in Asia Pacific and India.
Table of Contents
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Methodology
The study involved four major activities in estimating the current size of the asia pacific pressure sensitive adhesives market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
Secondary sources referred to for this research study include financial statements of companies offering asia pacific pressure sensitive adhesives information from various trade, business, and professional associations. The secondary data was collected and analyzed to arrive at the overall size of the asia pacific pressure sensitive adhesives market, which was validated by primary respondents.
Primary Research
Extensive primary research was conducted after obtaining information regarding the asia pacific pressure sensitive adhesives market scenario through secondary research. Several primary interviews were conducted with market experts from both, the demand and supply sides across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Primary data was collected through questionnaires, emails, and telephonic interview. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors, from business development, marketing, product development/innovation teams, and related key executives from asia pacific pressure sensitive adhesives vendors; raw material suppliers; distributors; and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data of revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to chemistry, technology, application, end use industry, and region. Stakeholders from the demand side, such as CIOs, CTOs, and CSOs, and installation teams of the customer/end users who are using asia pacific pressure sensitive adhesives were interviewed to understand the buyer’s perspective on the suppliers, products, component providers, and their current usage of asia pacific pressure sensitive adhesives and future outlook of their business which will affect the overall market.
To know about the assumptions considered for the study, download the pdf brochure
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COMPANY NAME |
DESIGNATION |
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3M |
Director |
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Illinois Tool Works |
Project Manager |
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H.B. Fuller Company |
Individual Industry Expert |
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Wacker Chemie AG |
Project Manager |
Market Size Estimation
The research methodology used to estimate the size of the asia pacific pressure sensitive adhesives market includes the following details. The market sizing of the market was undertaken from the demand side. The market was upsized based on procurements and modernizations in the end-use industries at a regional level. Such procurements provide information on the demand aspects of asia pacific pressure sensitive adhesives.
Data Triangulation
After arriving at the overall size from the market size estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures explained below were implemented, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for various market segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
According to the Adhesive and Sealant Council, “Asia Pacific Pressure Sensitive Adhesives (PSAs) are adhesives with special formulations that form a bond on the application of slight pressure, and which remain tacky at room temperature without solvent or heat. These adhesives offer various properties, such as peel strength, cohesive strength, adhesive strength, shear resistance, and resistance to aging, chemicals, and humidity.
Key Stakeholders
- End User
- Raw Material Suppliers
- Senior Management
- Procurement Department
Report Objectives
- To define, describe, segment, and forecast the size of the asia pacific pressure sensitive adhesives market based on chemistry, technology, application, end use industry, and region.
- To forecast the market size of segments with respect to various regions, including North America, Europe, Asia Pacific, South America, Middle East & Africa, along with major countries in each region
- To identify and analyze key drivers, restraints, opportunities, and challenges influencing the growth of the asia pacific pressure sensitive adhesives market
- To analyze technological advancements and product launches in the market
- To strategically analyze micro markets, with respect to their growth trends, prospects, and their contribution to the market
- To identify financial positions, key products, and key developments of leading companies in the market
- To provide a detailed competitive landscape of the market, along with market share analysis
- To provide a comprehensive analysis of business and corporate strategies adopted by the key players in the market
- To strategically profile key players in the market and comprehensively analyze their core competencies
Available Customizations
MarketsandMarkets offers the following customizations for this market report:
- Additional country-level analysis of the asia pacific pressure sensitive adhesives market
- Profiling of additional market players (up to 5)
Product Analysis
- Product matrix, which provides a detailed comparison of the product portfolio of each company in the asia pacific pressure sensitive adhesives Market
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Growth opportunities and latent adjacency in Asia Pacific Pressure Sensitive Adhesives Market