Cloud Computing Market

Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)), Deployment Model (Public, Private, and Hybrid), Organization Size, Workload, Vertical, and Region - Global Forecast to 2023

Report Code: TC 1228 Feb, 2019, by marketsandmarkets.com

[149 Pages Report] The global cloud computing market size is expected to grow from USD 272.0 billion in 2018 to USD 623.3 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. The cloud computing market is an immensely lucrative market for cloud computing service providers, as several companies from diverse verticals are progressively adopting cloud computing services. This market is expected to grow further in North America and Europe, whereas it is expected to hold a significant growth rate in APAC, Latin America, and MEA. Furthermore, factors such as increased automation and agility, need to deliver enhanced customer experience, and increased cost savings and return on investment, are expected to drive the market growth.

Cloud Computing Market

By deployment model, the hybrid cloud segment to be a larger contributor to the cloud computing market growth during the forecast period

Increased user and resource mobility, ongoing migration of applications over the cloud, and the emergence of more sophisticated threats are leading organizations toward the adoption of hybrid cloud. Industries, such as healthcare, BFSI, and government, which prioritize compliance, security, and customer experience opt for the hybrid deployment model. Leading cloud vendors are focusing on improving their presence in hybrid cloud space; for instance in October 2018, IBM acquired Red Hat. The acquisition helped IBM gain access to larger customer base and extensive cloud portfolio of Red Hat.

Need for utilizing existing resources efficiently to drive the adoption of cloud computing services

Organizations with employees between 1 and 999 are categorized under the SMEs segment. Cloud computing services are being rapidly adopted by SMEs, due to the ease and flexibility they offer; the demand is expected to grow during the forecast period. The benefits, such as seamless scalability, flexibility, pay-as-you-go payment model, reduced operational costs, and customized offerings as per business requirements are facilitating the adoption of cloud services among SMEs.

Cloud Computing Market

Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

APAC is expected to provide significant growth opportunities during the forecast period. The increasing availability of skilled labor and keen focus provided by SMEs and large enterprises to enter and grow in this region are a few factors driving the adoption of cloud computing in this region. Especially, public cloud services have gained huge traction in APAC, as enterprises seek to enhance their digital initiatives. With the pressure to achieve greater business agility and satisfy their customers, cloud computing has become the core of how many businesses operate nowadays. Organizations are working on optimizing both application performance and ensuring good customer experience.

Key Market Players

Major vendors in the cloud computing market include AWS (US), Microsoft (US), Google (US), Alibaba (China), SAP (Germany), IBM (US), Oracle (US), VMware (US), Rackspace (US), Salesforce (US), Adobe (US), Verizon (US), CenturyLink (US), Fujitsu (Japan), and NTT Communications (Japan).

Recent Developments

  • In January 2019, Alibaba Cloud launched its second data center in Indonesia. The company aimed to double its local capacity. Both the data centers would offer customers high availability and advanced DR capabilities. These data centers offer a comprehensive suite of products and services, such as elastic computing, database, networking, storage, security, and middleware. Customers can easily deploy mission-critical workloads in multiple availability zones and switch over quickly with the help of these data centers.
  • In January 2019, Oracle announced the plans to expand its business by opening its first data center in Mumbai, India. The data center would provide services for PaaS and IaaS workloads. Additionally, the testing for SaaS on OCI is being pursued before the opening of the data center. This expansion would help Oracle extend its support to the customers and cloud business in India.
  • In March 2018,  Microsoft expanded its Azure Cloud services in the Middle East and Europe. It is increasing its investments in Abu Dhabi and Dubai, UAE. Additionally, it announced plans to expand its cloud services for the customers in Germany.
  • In October 2018, Alibaba Cloud signed an agreement with Kongsberg Digital to promote digitalization in the energy sector by making Kongsberg Digital’s industrial digital platform, Kognifai, available on Alibaba Cloud's infrastructure. Both the companies are focused on offering advanced digital solutions to the energy sector in China and other Asian countries.

Critical Questions the Report Answers:

  • Where will all these developments take the industry in the mid to long-term?
  • What are the upcoming industry applications for the cloud computing market?
  • Which segment provides the most opportunity for growth?
  • Which are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study
    1.2 Market Definition
           1.2.1 Market Segmentation
           1.2.2 Regions Covered
    1.3 Years Considered for the Study
    1.4 Currency Considered
    1.5 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primary Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Assumptions for the Study
    2.6 Limitations of the Study

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Cloud Computing Market
    4.2 Market, By Service Model (2018 vs 2023)
    4.3 Market, By Deployment Model (2018 vs 2023)
    4.4 Market, By Vertical (2018 vs 2023)
    4.5 Market Investment Scenario

5 Market Overview and Industry Trends (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increased Automation and Agility
                    5.2.1.2 Need for Delivering Enhanced Customer Experience
                    5.2.1.3 Increased Cost-Savings and Return on Investment
           5.2.2 Restraints
                    5.2.2.1 Data Prone to Cyber-Attacks
                    5.2.2.2 Lack of Skilled Labor
           5.2.3 Opportunities
                    5.2.3.1 Increase in Adoption of Hybrid Cloud Services
                    5.2.3.2 Rise in Number of Small and Medium-Sized Enterprises to Create New Revenue Opportunities for Cloud Vendors
           5.2.4 Challenges
                    5.2.4.1 Increased Need to Manage Regulatory and Compliance Policy Needs
                    5.2.4.2 Compatibility Issues With Legacy Systems
                    5.2.4.3 Fear of Vendor Lock-In

6 Cloud Computing Market, By Service Model (Page No. - 41)
    6.1 Introduction
    6.2 Infrastructure as A Service
           6.2.1 Growth of This Service to Be Driven By Increasing Need of Enterprises to Shift Enterprise Workloads to Cloud
    6.3 Platform as A Service
           6.3.1 More Developers Embrace Cloud-Based Developments Platforms to Deploy Applications Leading to High Traction of This Service in Near Future
    6.4 Software as A Service
           6.4.1 Large Scale Adoption By Enterprises Across the Globe to Reduce Cost and Time for Deployment of Applications Driving the Growth of This Service

7 Cloud Computing Market, By Deployment Model (Page No. - 46)
    7.1 Introduction
    7.2 Public Cloud
           7.2.1 Lower Cost and Increased Security Capabilities Result in Rising Popularity of Public Cloud
    7.3 Private Cloud
           7.3.1 Private Cloud to Gain Popularity Among Enterprises Requiring Better Control Over Data and Cloud Compliant Offerings
    7.4 Hybrid Cloud
           7.4.1 Several Benefits Offered to Enterprises to Lead Hybrid Cloud Gain A Huge Traction

8 Cloud Computing Market, By Organization Size (Page No. - 51)
    8.1 Introduction
    8.2 Small and Medium-Sized Enterprises
           8.2.1 Need to Reduce Cost of Deployment of Applications Lead to High Affinity Toward Cloud Offerings By Small and Medium-Sized Enterprises
    8.3 Large Enterprises
           8.3.1 Large Enterprises to Majorly Invest in Advanced Technologies for Increasing Their Overall Productivity and Efficiency

9 Cloud Computing Market, By Vertical (Page No. - 55)
    9.1 Introduction
    9.2 Banking, Financial Services and Insurance
           9.2.1 Cloud Offers the Benefit of Meeting Regulatory Standards to Enable Vendors Meet These Regulations Easily and Efficiently
    9.3 It and Telecommunications
           9.3.1 Cloud Offers Benefits of Network Connectivity, Security, Customer Relationship, and End-To-End Service Level Monitoring Helping It and Telecommunications Companies to Enhance Their Core Competencies
    9.4 Government and Public Sector
           9.4.1 Cloud Computing Offers Real-Time Interactions With Citizens, Data Security, Reduced Costs, and On-Demand Data Availability, Leading to Adoption of Cloud in This Vertical
    9.5 Retail and Consumer Goods
           9.5.1 Cloud Computing Services Enable Retailers to Access Customer Data With Just One Click From Any Store Located Anywhere Leading to Better Customer Service Delivery
    9.6 Manufacturing
           9.6.1 Manufacturing Vertical to Adopt Cloud-Based Services for Automating and Delivering Enhanced Quality Faster and Cost-Effectively
    9.7 Energy and Utilities
           9.7.1 Cloud Offers the Benefits of Lower Capex and Opex, Unlimited Compute, Quicker and Efficient Service Delivery, and Agility Enabling Increase in Adoption of Cloud Computing
    9.8 Media and Entertainment
           9.8.1 Media and Entertainment Vertical to Gain Various Benefits of Cloud, Such as Faster Time-To-Market, Meeting Customer Expectations, Storage and Management of Increasing Volume of Data Generation, and Reduced Costs
    9.9 Healthcare and Life Sciences
           9.9.1 Implementation of Cloud Computing in This Vertical to Lead Streamlining of Patient Health Service, Increasing Medical Staff Productivity, and Enhancing Operational Efficiency
    9.10 Others

10 Cloud Computing Market, By Workload (Page No. - 67)
     10.1 Introduction
     10.2 Storage, Backup, and Disaster Recovery
             10.2.1 Enterprises Lacking the Budget to Implement and Maintain Their Own Storage Infrastructure Or Hardware to Avail This Service
     10.3 Application Development and Testing
             10.3.1 Complete Development and Deployment Environment in the Cloud That Consist of Application Infrastructure
     10.4 Database Management
             10.4.1 Data Management to Provide Specifically Engineered and Optimized High-Performance Database Workloads
     10.5 Business Analytics
             10.5.1 Complete End-To-End Offerings Providing Developers Platform With Tools and Frameworks Enable Them to Build Applications Efficiently
     10.6 Integration and Orchestration
             10.6.1 Enterprises Adopt Hybrid and Multi Cloud Strategies Leading to Increasing Integration and Orchestration Workloads
     10.7 Customer Relationship Management
             10.7.1 Cloud-Based Crm Centralizes Customer Database to Provide Comprehensive View of All Interactions With Customers for Teams at Different Geographic Locations
     10.8 Enterprise Resource Management
             10.8.1 Cloud Erm Systems Provide Reliable Access to Information and Help Avoid Data and Operations Redundancy Enabling Efficient Business Operations and Processes
     10.9 Collaboration and Content Management
             10.9.1 Several Enterprises Embracing Cloud-Based Technologies to Led Rise in Collaboration and Content Management Workloads
     10.10 Others

11 Cloud Computing Market, By Region (Page No. - 77)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
                        11.2.1.1 US is the Most Mature Market in Terms of Cloud Adoption
             11.2.2 Canada
                        11.2.2.1 Stable Economy and Increasing Saas Adoption to Provide Major Opportunities for the Market
     11.3 Europe
             11.3.1 United Kingdom
                        11.3.1.1 Market in the UK to Provide A Better Environment for Adopting Cloud and Improving Business Efficiency to Customers
             11.3.2 Germany
                        11.3.2.1 Presence of Established Cloud-Based Enterprises and Informed Customers to Prove That the Country Holds A Status of Mature Market for Cloud and Advanced Technologies
             11.3.3 France
                        11.3.3.1 SMEs in France to Move Toward the Adoption of Cloud Computing Solutions and Services
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
                        11.4.1.1 China Possesses Huge Investments From Private Sectors, Robust Government Support, and Availability of Huge Population of Young Generation to Drive the Growth of New and Emerging Technologies in This Country
             11.4.2 Japan
                        11.4.2.1 Japan to Be Most Consistent and Developed Market for Cloud Services With No Trade Barriers
             11.4.3 Australia and New Zealand
                        11.4.3.1 Availability of Advanced and Reliable Cloud Infrastructure to Present Attractive Opportunities for Cloud-Based Technologies
             11.4.4 Rest of Asia Pacific
     11.5 Middle East and Africa
             11.5.1 Kingdom of Saudi Arabia
                        11.5.1.1 Ksa to Continue Its Dominance in the Market Through Enhanced Availability of Cloud Infrastructure and New Government Initiatives
             11.5.2 United Arab Emirates
                        11.5.2.1 Quick It Resource Deployment, Low Cost Storage Services, and Resource Monitoring to Drive the Adoption of Cloud Computing in the UAE
             11.5.3 South Africa
                        11.5.3.1 Public Cloud Services Used for Egovernment in This Country to Gain Huge Traction, Resulting in the Adoption of Cloud Migration Services, as Well as the Usage of Public Cloud
             11.5.4 Rest of Middle East and Africa
     11.6 Latin America
             11.6.1 Brazil
                        11.6.1.1 Growing Awareness About Cloud Services and Increasing Shift Toward Digitalization Led to the Adoption of Cloud Technologies in This Country By SMEs
             11.6.2 Mexico
                        11.6.2.1 Mexico to Led Major Digital Transformation of the Telecom Sector By Adopting Cloud Technologies
             11.6.3 Rest of Latin America

12 Competitive Landscape (Page No. - 104)
     12.1 Competitive Scenario
             12.1.1 Partnerships, Agreements, and Collaborations
             12.1.2 New Product Launches
             12.1.3 Business Expansions
             12.1.4 Mergers and Acquisitions
     12.2 Competitive Leadership Mapping
             12.2.1 Visionary Leaders
             12.2.2 Innovators
             12.2.3 Dynamic Differentiators
             12.2.4 Emerging Companies

13 Company Profiles (Page No. - 110)
     13.1 AWS
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     13.2 IBM
     13.3 Microsoft
     13.4 Google
     13.5 Oracle
     13.6 Alibaba
     13.7 SPA
     13.8 VMware
     13.9 Rackspace
     13.10 Salesforce
     13.11 Adobe
     13.12 Verizon
     13.13 Centurylink
     13.14 Fujitsu
     13.15 NTT Communications

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 142)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customizations
     14.4 Related Reports
     14.5 Author Details


List of Tables (68 Tables)

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Cloud Computing Market Size, By Service Model, 2016–2023 (USD Billion)
Table 4 Infrastructure as A Service: Market Size, By Region, 2016–2023 (USD Billion)
Table 5 Platform as A Service: Market Size, By Region, 2016–2023 (USD Billion)
Table 6 Software as A Service: Market Size, By Region, 2016–2023 (USD Billion)
Table 7 Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 8 Public Cloud: Market Size, By Region, 2016–2023 (USD Billion)
Table 9 Private Cloud: Market Size, By Region, 2016–2023 (USD Billion)
Table 10 Hybrid Cloud: Cloud Computing Market Size, By Region, 2016–2023 (USD Billion)
Table 11 Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 12 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Billion)
Table 13 Large Enterprises: Market Size, By Region, 2016–2023 (USD Billion)
Table 14 Market Size, By Vertical, 2016–2023 (USD Billion)
Table 15 Banking, Financial Services and Insurance: Market Size, By Region, 2016–2023 (USD Billion)
Table 16 It and Telecommunications: Market Size, By Region, 2016–2023 (USD Billion)
Table 17 Government and Public Sector: Market Size, By Region, 2016–2023 (USD Billion)
Table 18 Retail and Consumer Goods: Market Size, By Region, 2016–2023 (USD Billion)
Table 19 Manufacturing: Market Size, By Region, 2016–2023 (USD Billion)
Table 20 Energy and Utilities: Cloud Computing Market Size, By Region, 2016–2023 (USD Billion)
Table 21 Media and Entertainment: Market Size, By Region, 2016–2023 (USD Billion)
Table 22 Healthcare and Life Sciences: Market Size, By Region, 2016–2023 (USD Billion)
Table 23 Others: Market Size, By Region, 2016–2023 (USD Billion)
Table 24 Market Size, By Workload, 2016–2023 (USD Billion)
Table 25 Storage, Backup, and Disaster Recovery: Market Size, By Region, 2016–2023 (USD Billion)
Table 26 Application Development and Testing: Market Size, By Region, 2016–2023 (USD Billion)
Table 27 Database Management: Market Size, By Region, 2016–2023 (USD Billion)
Table 28 Business Analytics: Market Size, By Region, 2016–2023 (USD Billion)
Table 29 Integration and Orchestration: Market Size, By Region, 2016–2023 (USD Billion)
Table 30 Customer Relationship Management: Cloud Computing Market Size, By Region, 2016–2023 (USD Billion)
Table 31 Enterprise Resource Management: Market Size, By Region, 2016–2023 (USD Billion)
Table 32 Collaboration and Content Management: Market Size, By Region, 2016–2023 (USD Billion)
Table 33 Others: Market Size, By Region, 2016–2023 (USD Billion)
Table 34 Cloud Computing Market Size, By Region, 2016–2023 (USD Billion)
Table 35 North America: Market Size, By Service Model, 2016–2023 (USD Billion)
Table 36 North America: Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 37 North America: Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 38 North America: Market Size, By Vertical, 2016–2023 (USD Billion)
Table 39 North America: Market Size, By Workload, 2016–2023 (USD Billion)
Table 40 North America: Cloud Computing Market Size, By Country, 2016–2023 (USD Billion)
Table 41 Europe: Market Size, By Service Model, 2016–2023 (USD Billion)
Table 42 Europe: Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 43 Europe: Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 44 Europe: Market Size, By Vertical, 2016–2023 (USD Billion)
Table 45 Europe: Market Size, By Workload, 2016–2023 (USD Billion)
Table 46 Europe: Market Size, By Country, 2016–2023 (USD Billion)
Table 47 Asia Pacific: Cloud Computing Market Size, By Service Model, 2016–2023 (USD Billion)
Table 48 Asia Pacific: Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 49 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 50 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Billion)
Table 51 Asia Pacific: Market Size, By Workload, 2016–2023 (USD Billion)
Table 52 Asia Pacific: Market Size, By Country, 2016–2023 (USD Billion)
Table 53 Middle East and Africa: Cloud Computing Market Size, By Service Model, 2016–2023 (USD Billion)
Table 54 Middle East and Africa: Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 55 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 56 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Billion)
Table 57 Middle East and Africa: Market Size, By Workload, 2016–2023 (USD Billion)
Table 58 Middle East and Africa: Market Size, By Country, 2016–2023 (USD Billion)
Table 59 Latin America: Cloud Computing Market Size, By Service Model, 2016–2023 (USD Billion)
Table 60 Latin America: Market Size, By Deployment Model, 2016–2023 (USD Billion)
Table 61 Latin America: Market Size, By Organization Size, 2016–2023 (USD Billion)
Table 62 Latin America: Market Size, By Vertical, 2016–2023 (USD Billion)
Table 63 Latin America: Market Size, By Workload, 2016–2023 (USD Billion)
Table 64 Latin America: Market Size, By Country, 2016–2023 (USD Billion)
Table 65 Partnerships, Agreements, and Collaborations, 2017–2018
Table 66 New Product Launches, 2017–2018
Table 67 Business Expansions, 2018–2019
Table 68 Mergers and Acquisitions, 2016–2019


List of Figures (41 Figures)

Figure 1 Cloud Computing Market: Research Design
Figure 2 Market: Top-Down and Bottom-Up Approaches
Figure 3 Market Snapshot, 2016–2023
Figure 4 Software as A Service Segment Holds Largest Market Share Among Service Models in 2018
Figure 5 Public Deployment Holds Largest Market Share Among Deployment Models in 2018
Figure 6 Storage, Backup, and Disaster Recovery Holds Largest Market Share Among Workloads in 2018
Figure 7 Banking, Financial Services, and Insurance Holds Largest Market Share Among Verticals in 2018
Figure 8 Cloud Computing Market: Regional Snapshot
Figure 9 Need for Delivering Enhanced Customer Experience to Increase the Adoption of Cloud Computing Services
Figure 10 Software as A Service Segment to Account for the Largest Market Share in 2018
Figure 11 Public Cloud Segment to Account for the Largest Market Share in 2018
Figure 12 Banking, Financial Services, and Insurance Vertical to Account for the Largest Market Share in 2018
Figure 13 Asia Pacific to Emerge as the Best Market for Investments in the Next 5 Years
Figure 14 Drivers, Restraints, Opportunities, and Challenges: Cloud Computing Market
Figure 15 Infrastructure as A Service Segment to Grow at the Highest Rate During the Forecast Period
Figure 16 Hybrid Cloud Segment to Grow at the Highest Rate During the Forecast Period
Figure 17 Small and Medium-Sized Enterprises Segment to Grow at A Higher Rate During the Forecast Period
Figure 18 Retail and Consumer Goods Vertical to Grow at the Highest Rate During the Forecast Period
Figure 19 Integration and Orchestration Segment to Grow at the Highest Rate During the Forecast Period
Figure 20 Asia Pacific to Grow at the Highest Rate During the Forecast Period
Figure 21 North America: Cloud Computing Market Snapshot
Figure 22 North America: Country Analysis
Figure 23 Europe :Country Analysis
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Asia Pacific: Country Analysis
Figure 26 Key Developments in the Market During 2015–2019
Figure 27 Cloud Computing Market (Global) Competitive Leadership Mapping, 2018
Figure 28 AWS: Company Snapshot
Figure 29 AWS: SWOT Analysis
Figure 30 IBM: Company Snapshot
Figure 31 IBM: SWOT Analysis
Figure 32 Microsoft: Company Snapshot
Figure 33 Microsoft: SWOT Analysis
Figure 34 Google: Company Snapshot
Figure 35 Google: SWOT Analysis
Figure 36 Oracle: Company Snapshot
Figure 37 Oracle: SWOT Analysis
Figure 38 Alibaba: Company Snapshot
Figure 39 SPA: Company Snapshot
Figure 40 VMware: Company Snapshot
Figure 41 Salesforce: Company Snapshot

The study involved 4 major activities to estimate the current market size of cloud computing services. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers such as Cisco Cloud Index; certified publications; and articles from recognized associations, such as data center knowledge and government publishing sources. Secondary sources such as Factiva and D&B Hoovers were also considered for this study. Secondary research was mainly used to obtain key information about the industry’s value chain, the total pool of key players, market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. Primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations providing cloud computing services. The primary sources from the demand side included the end-users of cloud computing services, which included Chief Information Officers (CIOs), IT technicians and technologists, and IT managers at public and investor-owned utilities.

The following figure depicts the breakup of the primary profiles:

Cloud Computing Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the cloud computing market. They were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both, the demand and supply sides, in the cloud computing market.

Report Objectives

  • To define, segment, and project the global market size of the cloud computing market
  • To understand the structure of the cloud computing market by identifying its various subsegments
  • To provide detailed information about the key factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
  • To analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the total market
  • To project the size of the market and its submarkets, in terms of value, with respect to the 5 major regions (along with their respective key countries)
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify major growth strategies adopted by players across key regions
  • To analyze the competitive developments, such as expansions and investments, new product launches, mergers and acquisitions, joint ventures, and agreements, in the cloud computing market

Scope of the Report

Report Metric

Details

Market size available for years

2016–2023

Base year considered

2017

Forecast period

2018–2023

Forecast unit

Value (USD Billion)

Segments covered

Service Model, Workload, Deployment Model, Organization Size, Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)

Companies covered

AWS (US), Microsoft (US), Google (US), Alibaba (China), SAP (Germany), IBM (US), Oracle (US), VMware (US), Rackspace (US), Salesforce (US), and 5 more companies

The research report categorizes the cloud computing market to forecast the revenues and analyze the trends in each of the following subsegments:

By Service Model

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)

By Workload

  • Storage, Backup, and Disaster Recovery (DR)
  • Application Development and Testing
  • Database Management
  • Business Analytics
  • Integration and Orchestration
  • Customer Relationship Management (CRM)
  • Enterprise Resource Management (ERM)
  • Collaboration and Content Management
  • Others (Networking, Supply Chain Management (SCM), Security, and Others)

By Deployment Model

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

By Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecommunications
  • Government and Public Sector
  • Retail and Consumer Goods
  • Healthcare and Life Sciences
  • Energy and Utilities
  • Media and Entertainment
  • Manufacturing
  • Others (Education, and Travel and Hospitality)

By Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • France
    • Germany
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Australia and New Zealand (ANZ)
    • Rest of APAC
  • MEA
    • Kingdom of Saudi Arabia (KSA)
    • South Africa
    • United Arab Emirates (UAE)
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs and on best effort basis for profiling of additional market players.

Report Code
TC 1228
Published ON
Feb, 2019
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