Holter ECG Market by Product (Wired Holter ECG, Wireless Holter ECG, Software), Lead Type (Patch Type 1-Lead, 3-Lead, 6-Lead, 12-Lead), EndUser (Hospitals and Specialty Clinics, Ambulatory Surgical Centers), & Region - Global Forecast to 2027
The global holter ECG market in terms of revenue was estimated to be worth $416 million in 2022 and is poised to reach $558 million by 2027, growing at a CAGR of 6.1% from 2022 to 2027. The new research study consists of an industry trend analysis of the market. The new research study consists of industry trends, pricing analysis, patent analysis, conference and webinar materials, key stakeholders, and buying behaviour in the market.
The market is expanding due to factors including the rising prevalence of cardiovascular disease (CVD) patients and the requirement for early detection. The growing aging population and technological developments in wireless monitoring and wearable technology also support market growth. However, the lack of qualified professionals to accurately monitor Holter ECG results is projected to restrain the market.
Attractive Opportunities in the Holter ECG Market
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Holter ECG Market Dynamics
DRIVER: Increasing prevalence of cardiovascular disease
The demand for Holter ECG devices is increasing as these devices help save patients at high risk of cardiac arrest with early diagnosis and detection. Most types of CVD can be prevented through pre-monitoring and pre-diagnosis and thereby abnormalities in the functioning of the heart can be averted with early diagnosis.
Also, the rising prevalence of CVD is creating a requirement for cardiac care centers that are well-equipped with affordable and advanced Holter ECG devices to enable early and effective detection and treatment along with regular checkups; the demand is gradually rising in lower and middle-income countries in Latin America, the Asia Pacific, and the Middle East & Africa. These factors are expected to increase the demand for Holter ECG devices and, in turn, drive the market for Holter ECG in the coming years.
RESTRAINT: Frequent Product Recalls
The market witnesses a number of product recalls mainly due to reasons related to electrical failure, connector compatibility issues, and issues pertaining to specific defribillators. For example, Philips (Netherlands), recalled their Philips HeartStrart MRx Monitor due to therapy switch failure issue.
OPPORTUNITY: Untapped emerging markets
Developing countries across the world, including BRIC, are potential high-growth markets for Holter ECG monitors. China and India are home to more than one-third of the global population. Rapid urbanization, changing diets, sedentary lifestyles, and the rising use of tobacco and alcohol have increased the prevalence of CVD in these countries. Moreover, these countries have a high prevalence of hypertension, dyslipidemia, diabetes, and obesity, which are major risk factors for CVD.
Considering these factors, the demand for diagnostic Holter ECG devices is expected to increase in emerging markets in the coming years. Additionally, increasing awareness of cardiac disorders and personal care, increased per capita spending, and growing investments in emerging markets (considering the saturation in developed markets) are expected to offer potential growth opportunities to the manufacturers of Holter ECG monitors.
CHALLENGE: Stringent regulatory requirements delaying approval of cardiac devices
The presence of stringent regulatory policies has delayed the launch of various innovative products, which has hampered the growth of the market to a certain extent. Despite the growing demand for cardiac monitoring devices, including Holter ECG devices, manufacturers face several regulatory barriers due to regulations laid down by the FDA and other regulatory authorities around the world. Various regulatory authorities are increasingly enforcing complex laws governing the development and approval, manufacturing, labeling, market launch, commercialization, and sales of these devices. FDA guidelines require a mandatory post-marketing survey to further validate the efficacy and safety profile of cardiac monitoring and management devices, including Class II (pacemakers) and III (defibrillators) devices, after granting 510(k) clearance The FDA review of an application for PMA is supposed to take six months—twice as long as 510(k)—but may, and usually does, take longer.
Holter ECG Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of Holter ECG devices. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include GE HealthCare (US), Koninklijke Philips N.V. (Netherlands), Nihon Kohden Corporation (Japan), OSI Systems, Inc. (US), and Hill-Rom Holdings, Inc. (Baxter International Inc.) (US).
By product segment, the wireless Holter ECG monitors to observe the highest market growth rate in holter ECG market
Based on the products, the global market is broadly segmented into wired Holter ECG monitors, wireless Holter ECG monitors, and software. Wireless Holter ECG monitors segment to observe the highest growth rate during the forecast period. The high growth rate is because they are comfortable to wear, are generally user-friendly, and do not need medical expertise.
12-lead Holter monitors segment to dominate the Holter ECG market, by lead type
Based on lead type, the market is segmented into patch type 1-lead, 3-lead, 6-lead, 12-lead, and other lead types (such as 4-, 5-, and 7-lead Holter ECG monitors, among others). 12-lead Holter monitor dominates the market due to the higher clarity obtained by using a larger number of leads; 12-lead ECG devices provide a highly detailed outlook, making it easier to interpret cardiac electrical activity.
Hospitals and specialty clinics segment to dominate the holter ECG market
Based on end user, the market is segmented into hospitals and specialty clinics, ambulatory surgical centers, and other end users (homecare settings, pharmaceutical companies, long-term care facilities, and academic and research institutes). Hospitals and specialty clinics dominate the market due to the growing number of patient visits to hospitals for the diagnosis of CVD and the increasing number of cardiac implant procedures and their early diagnosis.
North America to dominate in Holter ECG market
The global market is segmented into North America, Europe, Asia Pacific, Latin America and Middle-East Africa. North America is expected to dominate during the forecast period, primarily due increasing prevalence of cardiovascular disease, the growing aging population, and the rising demand for remote monitoring coupled with growing availability of various monitoring and therapeutics devices.
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The Holter ECG market is dominated by players such as GE HealthCare (US), Koninklijke Philips N.V. (Netherlands), Nihon Kohden Corporation (Japan), OSI Systems, Inc. (US), and Hill-Rom Holdings, Inc. (Baxter International Inc.) (US).
Holter ECG Market Report Scope:
Report Metric |
Details |
Market Revenue in 2022 |
$416 million |
Projected Revenue by 2027 |
$558 million |
Revenue Rate |
poised to grow at a CAGR of 6.1% |
Market Driver |
Increasing prevalence of cardiovascular disease |
Market Opportunity |
Untapped emerging markets |
This research report categorizes the Holter ECG market to forecast revenue and analyze trends in each of the following submarkets:
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle-East Africa
By Product
- Wired Holter ECG Monitors
- Wireless Holter ECG Monitors
- Software
By Lead Type
- 12-lead Holter Monitors
- 3-lead Holter Monitors
- Patch Type 1-lead Holter Monitors
- 6-lead Holter Monitors
- Other Lead Types
By End User
- Hospitals and Specialty Clinics
- Ambulatory Surgical Centers
- Other End Users
Recent Developments:
- In 2022, Royal Philips (Netherlands) partnered with Prisma Health (US) to help the health system achieve enterprise interoperability, standardize patient monitoring, and drive innovation in enterprise imaging solutions to enhance patient care and improve clinical performance.
- In 2021, Royal Philips (Netherlands) acquired BioTelemetry, Inc. & Capsule Technologie (US) to strengthen Philips’ cardiac care portfolio, cardiac diagnostics, and monitoring services, which are included in the Connected Care segment.
Frequently Asked Questions (FAQ):
What is the projected market revenue value of the holter ECG market?
The holter ECG market boasts a total revenue value of $558 million by 2027.
What is the estimated growth rate (CAGR) of the holter ECG market?
The global holter ECG market has an estimated compound annual growth rate (CAGR) of 6.1% and a revenue size in the region of $416 million in 2022.
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5 MARKET OVERVIEW (Page No. - 47)
The objective of the study is to analyze the key market dynamics, such as drivers, opportunities, challenges, restraints, and key player strategies. To track company developments such as acquisitions, product launches, expansions, collaborations, agreements, and partnerships of the leading players, the competitive landscape of the Holter ECG market to analyze market players on various parameters within the broad categories of business and product strategy. Top-down and bottom-up approaches were used to estimate the market size. To estimate the market size of segments and subsegments, the market breakdown and data triangulation were used.
The four steps involved in estimating the market size are
Collecting Secondary Data
The secondary research data collection process involves the usage of secondary sources, directories, databases (such as Bloomberg Businessweek, Factiva, and D&B), annual reports, investor presentations, and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Holter ECG market. A database of the key industry leaders was also prepared using secondary research.
Collecting Primary Data
The primary research data was conducted after acquiring knowledge about the Holter ECG market scenario through secondary research. A significant number of primary interviews were conducted with stakeholders from both the demand side (such as research laboratories, hospitals, research institutes, diagnostic laboratories, and pharmaceutical companies) and supply side (such as included various industry experts, such as Directors, Chief X Officers (CXOs), Vice Presidents (VPs) from business development, marketing, and product development teams, product manufacturers, wholesalers, channel partners, and distributors) across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. Approximately 40% of the primary interviews were conducted with stakeholders from the demand side, while those from the supply side accounted for the remaining 60%. Primary data for this report was collected through questionnaires, emails, and telephonic interviews.
A breakdown of the primary respondents is provided below:
Breakdown of Primary Participants:
Note 1: *Others include sales managers, marketing managers, and product managers.
Note 2: Tiers are defined based on a company’s total revenue as of 2022: Tier 1=> USD 1 billion, Tier 2 = USD 500 million to USD 1 billion, and Tier 3=< USD 500 million.
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Market Size Estimation
All major product manufacturers offering various Holter ECG devices were identified at the global/regional level. Revenue mapping was done for the major players and was extrapolated to arrive at the global market value of each type of segment. The market value Holter ECG market was also split into various segments and subsegments at the region and country level based on:
- Product mapping of various manufacturers for each type of Holter ECG market at the regional and country-level
- Relative adoption pattern of each Holter ECG market among key application segments at the regional and/or country-level
- Detailed primary research to gather qualitative and quantitative information related to segments and subsegments at the regional and/or country-level.
- Detailed secondary research to gauge the prevailing market trends at the regional and/or country-level
Market Size: Top Down Approach
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Data Triangulation
After arriving at the overall market size—using the market size estimation processes—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the Holter ECG industry.
Market Definition
Holter ECG, also known as a continuous monitor, is a small and sophisticated ambulatory monitor used to record the heart’s electrical activity continuously for 24–48 hours. Its extended recording period is useful for observing occasional cardiac arrhythmias, which would be difficult to identify in a shorter period.
Key Stakeholders
- Senior Management
- Finance/Procurement Department
- Hospitals and clinics
Report Objectives
- To provide detailed information about the factors influencing the market growth (such as drivers, restraints, opportunities, and challenges)
- To define, describe, segment, and forecast the Holter ECG market by product, lead type, end user, and region
- To analyze market opportunities for stakeholders and provide details of the competitive landscape for key players
- To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall Holter ECG market
- To forecast the size of the Holter ECG market in five main regions along with their respective key countries, namely, North America, Europe, the Asia Pacific, Latin America, and Middle-East Africa.
- To profile key players in the Holter ECG market and comprehensively analyze their core competencies and market shares
- To track and analyze competitive developments, such as acquisitions; product launches; expansions; collaborations, agreements, & partnerships; and R&D activities of the leading players in the Holter ECG market
- To benchmark players within the Holter ECG market using the Competitive Leadership Mapping framework, which analyzes market players on various parameters within the broad categories of business and product strategy
Available Customizations
MarketsandMarkets offers the following customizations for this market report:
- Additional country-level analysis of the Holter ECG market
- Profiling of additional market players (up to 5)
Product Analysis
- Product matrix, which provides a detailed comparison of the product portfolio of each company in the Holter ECG Market
Growth opportunities and latent adjacency in Holter ECG Market