This study relied heavily on both primary and secondary sources. Extensive secondary research was conducted to gather information about the Holter ECG industry. The next step involved validating these findings, assumptions, and market sizing with industry experts from across the value chain through primary research. Various approaches were employed to estimate the overall market size, including top-down and bottom-up methods. Subsequently, market segmentation and data triangulation procedures were applied to determine the market size of different segments and subsegments within the Holter ECG market. The research process also examined various factors influencing the industry to identify segmentation types, industry trends, key players, the competitive landscape, essential market dynamics, and strategies employed by key market participants.
Secondary Research
The secondary research process relies heavily on various secondary sources, including directories, databases such as Bloomberg Business, Factiva, and D&B Hoovers, as well as white papers, annual reports, company documents, investor presentations, and SEC filings. This type of research was utilized to gather valuable information for a comprehensive, technical, market-oriented, and commercial analysis of the Holter ECG market. It also helped acquire crucial insights about key players and the market's classification and segmentation based on industry trends, down to the most detailed level. Additionally, significant developments related to market and technology perspectives were identified. A database of the key industry leaders was created using this secondary research.
The market for companies offering Holter ECG services is assessed through secondary data obtained from both paid and unpaid sources. This analysis involves examining the product portfolios of major companies in the industry and evaluating their performance and quality. Various sources were consulted during the secondary research process to gather comprehensive information for this study. The secondary research provided essential insights into the industry's value chain, identified the key players, and facilitated market classification and segmentation from both market and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to gather qualitative and quantitative information for this report. The supply-side primary sources included industry experts such as CEOs, vice presidents, marketing and sales directors, technology and innovation directors, and other key executives from prominent companies and organizations in the Holter ECG market. On the demand side, primary sources included OEMs, private and contract testing organizations, and service providers, among others. This primary research was conducted to validate market segmentation, identify key players in the market, and gather insights on significant industry trends and market dynamics.
After completing the market engineering process, which included calculations for market statistics, market breakdown, estimation, forecasting, and data triangulation, we conducted extensive primary research. This research aimed to gather information and verify the critical numbers obtained through initial calculations. Additionally, we identified various segmentation types, industry trends, and the competitive landscape of Holter ECG devices offered by different market players. We also examined key market dynamics such as drivers, restraints, opportunities, challenges, industry trends, and the strategies of major players in the market.
In the comprehensive market engineering process, top-down and bottom-up approaches and various data regulation methods were utilized to estimate and forecast the overall market segments and subsegments outlined in this report. Extensive qualitative and quantitative analyses were conducted throughout the market engineering process to highlight key information and insights presented in the report.
A breakdown of the primary respondents is provided below:
Note 1: Others include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.
Note 2: Companies are classified into tiers based on their total revenue. As of 2023, Tier 1 = >USD 2 billion, Tier 2 = USD 50 million to USD 2 billion, and Tier 3 = < USD 50 million.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the Holter ECG market. These methods were also used extensively to estimate the size of various segments in the market.
To determine the size of the global Holter ECG market, revenue share analysis was employed in relation to the leading players. In this case, key players in the market have been identified, and their Holter ECG business revenues were determined through various insights gathered during the primary and secondary research phases. Secondary research included studying top market players' annual and financial reports. On the other hand, primary research incorporated in-depth interviews with key opinion leaders, particularly chief executive officers, directors, and key marketing executives.
The research methodology used to estimate the market size includes the following:
Data Triangulation
The global Holter ECG market was split into segments after arriving at the overall market size from the market size estimation process explained above. Data triangulation and market breakdown procedures were employed to complete the overall market engineering process and determine the exact statistics for all segments. The data was triangulated by studying various factors and trends from both the demand and supply sides. Additionally, the Holter ECG market was validated using both top-down and bottom-up approaches.
Market Definition
Holter ECG, also known as a continuous monitor, is a small and sophisticated ambulatory monitor used to continuously record the heart’s electrical activity for 24–48 hours. Its extended recording period is useful for observing occasional cardiac arrhythmias, which would be difficult to identify in a shorter period.
Stakeholders
-
Holter ECG Device and Accessory Manufacturing Companies
-
Product Sales & Distribution Companies
-
Suppliers/Distributors of Holter ECG Devices and Accessories
-
Venture Capitalists
-
Hospitals and Clinics
-
Government and Non-government Regulatory Authorities
-
Research Laboratories and Academic Institutes
-
Clinical Research Organizations (CROs)
-
Research & Development Companies
-
Market Research & Consulting Firms
Report Objectives
-
To define, describe, and forecast the Holter ECG market based on product, lead type, end user, and region
-
To provide detailed information regarding the major factors influencing the growth potential of the global Holter ECG market (drivers, restraints, opportunities, challenges, and trends)
-
To analyze the micromarkets with respect to individual growth trends, future prospects, and contributions to the global Holter ECG market
-
To analyze key growth opportunities in the global Holter ECG market for key stakeholders and provide details of the competitive landscape for market leaders
-
To forecast the size of market segments and/or subsegments with respect to five major regions, namely, North America (the US and Canada), Europe (Germany, the UK, France, Italy, Netherlands and Rest of Europe), Asia Pacific (Japan, China, India, Australia, Thailand, Singapore, Indonesia, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and the Middle East & Africa (GCC Countries and Rest of MEA)
-
To profile the key players in the global Holter ECG market and comprehensively analyze their market shares and core competencies
-
To track and analyze the competitive developments undertaken in the global Holter ECG market, such as agreements, expansions, and product launches
Growth opportunities and latent adjacency in Holter ECG Market