Influencer Marketing Platform Market

Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024

Report Code: TC 7191 Jun, 2019, by marketsandmarkets.com

[116 Pages Report] The global influencer marketing platform market size is expected to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Key growth factors for the market include customers’ shift toward video-based content across over-the-top space and rising adoption of ad-blocking software to enhance the need for new marketing technique. Also, the increasing demand for big data analytics, AI, and machine learning for influencer marketing to create many opportunities for vendors of influencer marketing platform solutions.   

Influencer Marketing Platform Market

Solution segment to hold a larger market size during the forecast period

The influencer marketing platform market, by component, covers solution and services. The solution segment outperforms the services segment and is anticipated recording higher growth in the future due to a higher rate of adoption. The marketers are continuously looking for new techniques to connect with their customers, build relationships, and identify new opportunities in the market. Therefore, organizations are increasingly moving towards various marketing techniques, such as influencer marketing and content marketing. Nowadays, SaaS-based influencer marketing platforms are gaining momentum due to its comprehensive offerings that provide an end-to-end solution to the marketers.

Influencer Marketing Platform Market

APAC is expected to hold the highest CAGR and surpass North America by 2024

The global influencer marketing platform market covers five major geographic regions, viz., North America, Asia Pacific (APAC), Europe, Middle East & Africa (MEA), and Latin America. North America is expected to hold the largest market size in 2019. However, due to increasing population, connected devices, and active users of social media, APAC is expected to surpass the market share during the forecast period.

Key Influencer Marketing Platform Market Players

The influencer marketing platform market comprises key solution providers, such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India).

The study includes an in-depth competitive analysis of the key players in the influencer marketing platform market with their company profiles, recent developments, and key market strategies.

Recent Developments:

  • In March 2019, HYPR upgraded its influencer search index by enhancing the recognition capability of influencer search and discovery solution with 30,000 conversation topics. Moreover, the platform enables brands to track influencers’ activities and brand mentions in their posts.
  • In November 2018, Upfluence launched influencer analytics plugin, which can be accessed freely through Google Chrome. This new plugin enables users to access the follower’s demographic details, such as gender, age, and location, and track the history of the followers to reduce the fake followers' rate.

Key Questions addressed by the report:

  • What are the opportunities in the influencer marketing platform market?
  • What is the competitive landscape in the market?
  • What are the emerging technologies impacting the overall market?
  • What are the key use cases existing in the market?
  • What are the key trends and dynamics existing in the market? 

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Market Segmentation
    1.5 Regions Covered
    1.6 Years Considered for the Study
    1.7 Currency Considered
    1.8 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
    2.4 Market Forecast
    2.5 Microquadrant Research Methodology
           2.5.1 Vendor Inclusion Criteria
    2.6 Research Assumptions
    2.7 Limitations

3 Market Overview and Industry Trends (Page No. - 26)
    3.1 Introduction
    3.2 Market Dynamics
           3.2.1 Drivers
                    3.2.1.1 Customer Shift Towards Video Based Content Across Over the Top (Ott) Space
                    3.2.1.2 Rising Ad-Blocking to Enhance Adoption of Influencer Marketing Platform
           3.2.2 Restraints
                    3.2.2.1 Measuring the Effectiveness of Campaigns
           3.2.3 Opportunities
                    3.2.3.1 to Gain Consumer Trust and Create New Brand Image
                    3.2.3.2 Increasing Need of Big Data Analytics, AI and Machine Learning for Influencer Marketing
           3.2.4 Challenges
                    3.2.4.1 Rise of Fake Followers
    3.3 Industry Trends
           3.3.1 Influencer Marketing Platform Market: Use Cases
                    3.3.1.1 Regaining the Attention From Target Consumers With Influencer Marketing Platform From Traackr
                    3.3.1.2 to Boost Sales During Father’s Day Through Influencers
                    3.3.1.3 Conduct Campaign to Spread Awareness Regarding Britain’s Economical Tourism Across Europe Through Influencers
           3.3.2 Regulatory Implications
           3.3.3 Introduction
           3.3.4 General Data Protection Regulation (GDPr)
           3.3.5 Governance, Risk, and Compliance (GRC) Standards
           3.3.6 EU Data Protection Regulation
           3.3.7 Health Information Technology for Economic and Clinical Health (HITech)
           3.3.8 Health Insurance Portability and Accountability Act (HIPAA)

4 Influencer Marketing Platform Market By Component (Page No. - 34)
    4.1 Introduction
    4.2 Solution
           4.2.1 Increasing Need of Identifying Right Influencer to Drive the Growth
    4.3 Services
           4.3.1 Consulting
                     4.3.1.1 Need for Enhanced Strategic Outlook, Improved Performance Efficiencies, and Business Transformation to Drive the Consulting Services
           4.3.2 Deployment and Integration
                     4.3.2.1 Rise in the Adoption of Influencer Marketing Platform Solutions With Inherent Need to Align Solution to the Client Environment to Drive the Deployment and Integration Services
           4.3.3 Support and Maintenance
                     4.3.3.1 Complexity of Operations and the Need for Regular Assistance During the Software Lifecycle to Foster the Growth of Support and Maintenance Services

5 Influencer Marketing Platform Market By Application (Page No. - 41)
    5.1 Introduction
    5.2 Search and Discovery
           5.2.1 Need of Identifying Potential Influencer for the Marketing Campaigns
    5.3 Campaign Management
           5.3.1 The Advantage of Customer Authentication During Live Conversation has Increased Its Significance
    5.4 Influencer Relationship Management
           5.4.1 to Build Long Term Relationship With Influencers to Enhance Brand Trust Among Customers
    5.5 Analytics and Reporting
    5.6 Compliance Management and Fraud Detection
    5.7 Others

6 Influencer Marketing Platform Market By Organization Size (Page No. - 49)
    6.1 Introduction
    6.2 Small and Medium-Sized Enterprises
           6.2.1 Need for Viable Cloud-Based Biometrics Solutions to Drive the Adoption of Influencer Marketing Platform in Small and Medium-Sized Enterprises
    6.3 Large Enterprises
           6.3.1 Increasing Adoption of Advanced Technologies to Drive the Adoption of Influencer Marketing Platform in Large Enterprises

7 Influencer Marketing Platform Market By End User (Page No. - 53)
    7.1 Introduction
    7.2 Fashion and Lifestyle
    7.3 Agencies and Public Relations
           7.3.1 Need for Comprehensive Social Media Marketing Solution Driving the Adoption of Influencer Marketing Platform Among Agencies and Pr
    7.4 Retail and Consumer Goods
           7.4.1 Need for Enahnced, User-Friendly Authentication Techniques Would Foster the Adoption of Influencer Marketing Platform
    7.5 Health and Wellness
           7.5.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
    7.6 Ad-Tech
           7.6.1 Need to Identify the Migrants Origin to Drive the Growth
    7.7 Banking and Financial Institutes
           7.7.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
    7.8 Travel and Tourism
           7.8.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
    7.9 Others

8 Geographic Analysis (Page No. - 62)
    8.1 Introduction
    8.2 North America
           8.2.1 United States
                    8.2.1.1 Rapid Growth of Technological and Infrastructural Development in the Country to Lead High Adoption of Influencer Marketing Platform Solutions
           8.2.2 Canada
                    8.2.2.1 Increasing Adoption of AI Technology Among Banking and Telecom Industry to Drive the Adoption of Influencer Marketing Platform in Canada
    8.3 Europe
           8.3.1 United Kingdom
                    8.3.1.1 Increasing Digitization of Fashion to Boost the Demand for Retail Fitting Room Solutions in the Country
           8.3.2 Germany
                    8.3.2.1 Increasing Need of Authentication of Migrants
           8.3.3 France
                    8.3.3.1 Growing Security Issues and Increasing Need of Preventing Cybercrimes to Adopt Influencer Marketing Platform Solutions
           8.3.1 Rest of Europe
    8.4 Asia Pacific
           8.4.1 China
                    8.4.1.1 Demand for Enhanced Security and Prevent the Criminal Activities to Enhance the Growth
           8.4.2 ANZ
                    8.4.2.1 Influencer Marketing Platform Solution Providers’ Growing Focus in Japan to Drive Market Growth
           8.4.3 India
                    8.4.3.1 Companies Expanding and Collaborating to Grow Their Business in India
           8.4.4 Singapore
                    8.4.4.1 Increasing Need of Secured Financial Transactions to Enhance the Deployment of Influencer Marketing Platform Solutions
           8.4.5 Rest of Asia Pacific
    8.5 Latin America
           8.5.1 Brazil
                    8.5.1.1 Emerging Startups in Brazil to Drive the Influencer Marketing Platform Market
           8.5.2 Mexico
                    8.5.2.1 Growing Use of New Technologies to Secure Financial and Personal Data in Mexico to Create the Demand for Influencer Marketing Platform Solutions
           8.5.3 Rest of Latin America
    8.6 Middle East and Africa
           8.6.1 South Africa
                    8.6.1.1 Increasing Research and Development to Instigate the Need for Influencer Marketing Platform Technology for Retailers
           8.6.2 Middle East

9 Company Profiles (Page No. - 87)
    9.1 Introduction
    9.2 IZEA
           9.2.1 Business Overview
           9.2.2 Platforms Offered
           9.2.3 Recent Developments
           9.2.4 SWOT Analysis
           9.2.5 MnM View
    9.3 HYPR
           9.3.1 Business Overview
           9.3.2 Platforms Offered
           9.3.3 Recent Developments
           9.3.4 SWOT Analysis
           9.3.5 MnM View
    9.4 Traackr
           9.4.1 Business Overview
           9.4.2 Platforms Offered
           9.4.3 Recent Developments
           9.4.4 SWOT Analysis
           9.4.5 MnM View
    9.5 Influencerdb
           9.5.1 Business Overview
           9.5.2 Platforms Offered
           9.5.3 Recent Developments
           9.5.4 SWOT Analysis
           9.5.5 MnM View
    9.6 Launchmetrics
           9.6.1 Business Overview
           9.6.2 Solutions Offered
           9.6.3 Recent Developments
           9.6.4 SWOT Analysis
           9.6.5 MnM View
    9.7 Julius
           9.7.1 Business Overview
           9.7.2 Platforms Offered
           9.7.3 Recent Developments
    9.8 Klear
           9.8.1 Business Overview
           9.8.2 Software Offered
           9.8.3 Recent Developments
    9.9 Upfluence
           9.9.1 Business Overview
           9.9.2 Software Offered
           9.9.3 Recent Developments
    9.10 Aspireiq
           9.10.1 Business Overview
           9.10.2 Platforms Offered
           9.10.3 Recent Developments
    9.11 Mavrck
           9.11.1 Business Overview
           9.11.2 Platforms Offered
           9.11.3 Recent Developments
    9.12 Onalytica
    9.13 Lumanu
    9.14 Lefty
    9.15 Linqia
    9.16 Social Beat

10 Appendix (Page No. - 108)
     10.1 Discussion Guide
     10.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     10.3 Available Customization
     10.4 Related Reports
     10.5 Author Details


List of Tables (64 Tables)

Table 1 Evaluation Criteria
Table 2 Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 3 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services Market Size, By Type, 2017–2024 (USD Million)
Table 5 Services Market Size, By Region, 2017–2024 (USD Million)
Table 6 Consulting Market Size, By Region, 2017–2024 (USD Million)
Table 7 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 8 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 9 Influencer Marketing Platform Market Size, By Application, 2017–2024 (USD Million)
Table 10 Search and Discovery: Market Size By Region, 2017–2024 (USD Million)
Table 11 Fraud Detection and Prevention: Market Size By Region, 2017–2024 (USD Million)
Table 12 Influencer Relationship Management: Market Size By Region, 2017–2024 (USD Million)
Table 13 Analytics and Reporting: Market Size By Region, 2017–2024 (USD Million)
Table 14 Compliance Management and Fraud Detection: Market Size By Region, 2017–2024 (USD Million)
Table 15 Others: Market Size By Region, 2017–2024 (USD Million)
Table 16 Influencer Marketing Platform Market Size, By Organization Size, 2017–2024 (USD Million)
Table 17 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 18 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 19 Influencer Marketing Platform Market Size, By End User, 2017–2024 (USD Million)
Table 20 Fashion and Lifestyle: Market Size By Region, 2017–2024 (USD Million)
Table 21 Agencies and PR: Market Size By Region, 2017–2024 (USD Million)
Table 22 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 23 Health and Wellness: Market Size By Region, 2017–2024 (USD Million)
Table 24 Ad-Tech: Market Size By Region, 2017–2024 (USD Million)
Table 25 Banking and Finance: Market Size By Region, 2017–2024 (USD Million)
Table 26 Travel and Tourism: Market Size By Region, 2017–2024 (USD Million)
Table 27 Others: Market Size By Region, 2017–2024 (USD Million)
Table 28 Influencer Marketing Platform Market Size, By Region, 2017–2024 (USD Million)
Table 29 North America: Market Size By Component, 2017–2024 (USD Million)
Table 30 North America: Market Size By Services, 2017–2024 (USD Million)
Table 31 North America: Market Size By Application, 2017–2024 (USD Million)
Table 32 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 North America: Market Size By End User, 2017–2024 (USD Million)
Table 34 North America: Market Size By Country, 2017–2024 (USD Million)
Table 35 Europe: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Services, 2017–2024 (USD Million)
Table 37 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 38 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 39 Europe: Market Size By End User, 2017–2024 (USD Million)
Table 40 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 41 Asia Pacific: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 42 Asia Pacific: Market Size By Services, 2017–2024 (USD Million)
Table 43 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By End User, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 47 Latin America: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Type, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 52 Latin America: Market Size By Deployment Mode, 2017–2024 (USD Million)
Table 53 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 54 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 55 Latin America: Market Size By Sub-Region, 2017–2024 (USD Million)
Table 56 Middle East and Africa: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 58 Middle East and Africa: Market Size By Professional Service, 2017–2024 (USD Million)
Table 59 Middle East and Africa: Market Size By Type, 2017–2024 (USD Million)
Table 60 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 61 Middle East and Africa: Market Size By Deployment Mode, 2017–2024 (USD Million)
Table 62 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 63 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 64 Middle East and Africa: Market Size By Sub-Region, 2017–2024 (USD Million)


List of Figures (18 Figures)

Figure 1 Global Influencer Marketing Platform Market: Research Design
Figure 2 Market Estimation and Forecast Methodology
Figure 3 Factor Analysis
Figure 4 Drivers, Restraints, Opportunities, and Challenges: Influencer Marketing Platform Market
Figure 5 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 6 Support and Maintenance Segment to Grow at the Highest CAGR During the Forecast Period
Figure 7 Forensic Voice Analysis and Criminal Investigation Application to Grow at A Higher CAGR During the Forecast Period
Figure 8 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 9 Health and Wellness Industry Vertical to Grow at A Higher CAGR During the Forecast Period
Figure 10 North America to Hold the Largest Market Size and APAC to Grow at the Highest CAGR During the Forecast Period
Figure 11 North America Market Snapshot
Figure 12 Asia Pacific: Market Snapshot
Figure 13 IZEA: Company Snapshot
Figure 14 SWOT Analysis: IZEA
Figure 15 SWOT Analysis: HYPR
Figure 16 SWOT Analysis: Traackr
Figure 17 SWOT Analysis: Influerncerdb
Figure 18 SWOT Analysis: Launchmetrics

The study involved four major activities in estimating the current market size for influencer marketing platform solution and services. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate the findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakup and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg BusinessWeek have been referred to, for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; journals; and certified publications and articles from recognized authors, directories, and databases.

Primary Research

Various primary sources from both supply and demand sides of the influencer marketing platform market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the influencer marketing platform market, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The breakup of profiles of primary respondents as follows:

Influencer Marketing Platform Market

To know about the assumptions considered for the study, download the pdf brochure

Influencer Marketing Platform Mmarket Size Estimation

For making market estimations and forecasting the influencer marketing platform market, and the other dependent submarkets, top-down, and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market have been identified through extensive secondary research.
  • The market size, in terms of value, has been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using the study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets through percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the influencer marketing platform market by component (solution and services), application (search and discovery, campaign management), organization size, end user, and region
  • To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
  • To analyze micro-markets with respect to individual growth trends, prospects, and contributions to the overall market
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market
  • To forecast the market size of the market segments with respect to 5 main regions: North America, Europe, Middle East and Africa (MEA), Asia Pacific (APAC), and Latin America
  • To profile the key players of the market and comprehensively analyze their market size and core competencies in the market
  • To track and analyze the competitive developments, such as new product launches; mergers and acquisitions; and partnerships, agreements, and collaborations in the global influencer marketing platform market

Scope of the report

Report Metric

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Million (USD)

Segments covered

Component, Application, Organization Size, End User, and Region

Geographies covered

North America, APAC, Europe, Latin America, and MEA

Companies covered

 IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India)

This research report categorizes the influencer marketing platform market based on component, application, organization size, end user, and region.

Based on components, the influencer marketing platform market has the following segments:

  • Solution
  • Services
    • Consulting
    • Deployment and Integration
    • Support and Maintenance

Based on applications, the influencer marketing platform market has the following segments:

  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others (Workflow automation, time management, and third-party integration)

Based on organization sizes, the influencer marketing platform market has the following segments

  • SMEs
  • Large Enterprises

Based on end user, the influencer marketing platform market has the following segments:

  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others (Gaming and Pet)

Based on regions, the influencer marketing platform market has the following segments:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • Japan
    • India
    • Singapore
    • ANZ
    • Rest of APAC
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Middle East
    • Africa

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players up to 5
Report Code
TC 7191
Published ON
Jun, 2019
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