Influencer Marketing Platform Market

Influencer Marketing Platform Market by Offering, Application (Product Seeding, Influencer Relationship Management), Marketing Type (Content Marketing and Distribution, Event Promotion and Attendance), End User and Region - Global Forecast to 2028

Report Code: TC 7191 Mar, 2024, by marketsandmarkets.com

Influencer Marketing Platform Market Growth & Trends

[329 Pages Report] The global influencer marketing platform market is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period. Influencer marketing has emerged as a powerful tool for brands facing challenges in reaching their target audience amidst the vast landscape of digital media. Leveraging the trust and credibility of influencers, brands can authentically connect with niche communities. By partnering with influencers whose values align with theirs, brands can create engaging content that resonates with consumers on a personal level. This approach cuts through the noise of traditional advertising, leading to higher levels of engagement and conversion. However, maintaining transparency and authenticity is crucial to the success of influencer marketing campaigns. Overall, influencer marketing offers brands a unique opportunity to build trust and connect with consumers in an era of unlimited content choices.

Influencer Marketing Platform Market

To know about the assumptions considered for the study, Request for Free Sample Report

Influencer Marketing Platform Market Opportunities

To know about the assumptions considered for the study, download the pdf brochure

Market Dynamics

Driver: Rising adoption of AI driven solutions boost the growth of market

The growing integration of AI technology acts as a driving force behind the exponential growth of influencer marketing platforms. According to the IZEA Insights: Influencing AI report, a substantial 67% of influencers actively incorporate AI tools into their content creation process, indicative of widespread adoption and recognition of its benefits. Additionally, an Econsultancy report reveals that as of July 2023, 58% of marketers leverage generative AI for tasks such as written content creation and copywriting, with 43% utilizing it for SEO keyword research, underscoring AI's integral role in modern marketing strategies.

This reliance on AI-driven solutions is reshaping the influencer marketing landscape by streamlining tasks such as campaign planning, influencer selection, and content optimization. By automating these processes, AI not only boosts efficiency but also reduces resource expenditure. Moreover, AI's ability to combat influencer fraud and identify optimal partnerships, especially with micro-influencers, enhances campaign authenticity and effectiveness. Consequently, the symbiotic relationship between AI and influencer marketing is driving measurable ROI and fostering the rapid expansion of influencer marketing platforms, positioning them as indispensable tools for brands and influencers alike in today's digital ecosystem. Technologies plays a pivotal role in reshaping industries toward more technically advanced, sustainable, and environmentally resilient practices.

Restraint: Complexity in ROI measurement impedes the growth of market

The complexities surrounding the measurement of return on investment (ROI) in influencer marketing pose a significant restraint on the growth of influencer marketing platforms. As highlighted in the 2021 Linqia report, widespread concerns among marketers, with 65% emphasizing the importance of measuring performance and ROI, underscore this issue. Moreover, the time-intensive nature of managing influencer campaigns, as indicated by 51% of respondents, exacerbates these challenges. The primary hurdle lies in aligning measurement strategies with campaign objectives, particularly in accurately tracking engagement rates and conversion rates. Additionally, monitoring fluctuations in follower counts during campaigns provides insights into brand awareness and influence levels. Brands must establish realistic goals and actively track progress to comprehend campaign outcomes and make necessary adjustments for future success. Collaboration with influencers to develop targeted messaging aligned with campaign goals is paramount. Overall, overcoming these measurement challenges is crucial for influencer marketing platforms to drive growth and demonstrate tangible value to brands in the evolving market landscape.

Opportunity: Rising shift towards OTT platforms and social media channels

The burgeoning consumer shift towards Over-the-Top (OTT) platforms and social media channels presents a prime opportunity for influencer marketing platforms to thrive. With more individuals gravitating towards digital streaming services and spending increased time on social media platforms, there is a vast and highly engaged audience ripe for targeted marketing efforts. Influencer marketing platforms serve as a bridge between brands and this digitally-savvy audience, offering a curated network of influencers who command substantial followings and influence within specific niches or demographics. Leveraging these platforms, brands can effectively tap into the diverse and attentive audiences that frequent OTT platforms and social media channels. By collaborating with influencers to create authentic and engaging content, brands can organically integrate their messaging into the online spaces where consumers are actively seeking entertainment and information, thus maximizing brand visibility, engagement, and ultimately driving business growth in the digital landscape.

Challenge: Issues in managing influencer relationships

Managing influencer relationships poses significant challenges to the growth of influencer marketing platforms. As influencer marketing becomes increasingly integral to digital marketing strategies, brands encounter hurdles in identifying suitable influencers and nurturing long-term relationships with them. The process demands personalized communication and meticulous attention to each influencer's preferences and audience dynamics. Managing influencer relationships helps in alleviating these challenges by centralizing essential information and facilitating seamless communication. It empower brands to pinpoint the most relevant influencers, track campaign performance, and offers actionable insights for optimization. Despite the efficiencies offered by such platforms, building and sustaining authentic influencer relationships remains labor-intensive. Brands must invest time and resources to cultivate trust and loyalty among influencers, fostering genuine advocacy for their products or services over time.

Influencer Marketing Platform Market Ecosystem

Top Companies in Influencer Marketing Platform Market

By end user, retail & ecommerce holds the highest CAGR during the forecast period.

In retail & ecommerce, influencer marketing platforms play a pivotal role in harnessing the expansive reach and influence of social media personalities. These platforms facilitate the strategic identification of influencers whose audiences closely align with target demographics, enabling the creation of authentic content that boosts brand visibility and fosters consumer trust. Leveraging influencer collaborations proves cost-effective and grants access to niche markets, making them indispensable tools for businesses aiming to optimize their marketing endeavors. Additionally, the robust analytics and feedback mechanisms offered by these platforms empower retailers & ecommerce brands to refine their strategies and continually enhance product offerings and campaign efficacy.

Based on the application, influencer relationship management holds the highest CAGR during the forecast period.

The growth of influencer relationship management within influencer platform markets is remarkable. As brands increasingly recognize the value of authentic influencer partnerships, influencer relationship management are becoming indispensable. These applications streamline influencer discovery, communication, and collaboration processes, optimizing campaign execution. With features such as contract management, payment processing, and performance analytics, influencer relationship management platforms empower brands to build and nurture long-term relationships with influencers. This trend underscores the industry's evolution toward more strategic and sustainable influencer marketing practices, where cultivating genuine connections and maximizing mutual value are paramount. Consequently, influencer relationship management is poised to continue its upward trajectory as a cornerstone of influencer marketing strategies.

By marketing type, the leads generation and sales enablement accounts for the largest market size during the forecast period.

The evolution of influencer marketing platforms has seen a notable surge in solutions catering to lead generation and sales enablement. These platforms offer sophisticated tools to identify, engage, and convert leads through strategic influencer collaborations. By harnessing the power of trusted personalities, brands can effectively amplify their message and drive targeted traffic towards conversion. Through data-driven insights and seamless integration with sales pipelines, these platforms facilitate a holistic approach to marketing, optimizing ROI and enhancing brand visibility. As businesses increasingly prioritize performance-driven strategies, the convergence of influencer marketing with lead generation and sales enablement emerges as a pivotal force in shaping modern marketing landscapes.

North America to account for the largest market size during the forecast period.

In North America, the influencer marketing platform landscape has experienced exponential growth, fueled by several key factors. The integration of AI technologies has revolutionized the industry, enabling precise audience targeting, content optimization, and campaign performance analysis. Simultaneously, the region's widespread adoption of social media has provided fertile ground for influencer collaboration, with platforms such as Instagram, TikTok, and YouTube becoming indispensable channels for brand promotion. Moreover, North America serves as the home base for numerous influential vendors in the market, fostering innovation and competition. This convergence of technological advancement, social media proliferation, and market leadership underscores North America's pivotal role in driving the evolution of influencer marketing platforms.

North American Influencer Marketing Platform Market Size, and Share

Key Market Players

The Influencer marketing platform vendors have implemented various types of organic and inorganic growth strategies, such as partnerships and agreements, new product launches, product upgrades, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global market for influencer marketing platform are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

Get online access to the report on the World's First Market Intelligence Cloud

  • Easy to Download Historical Data & Forecast Numbers
  • Company Analysis Dashboard for high growth potential opportunities
  • Research Analyst Access for customization & queries
  • Competitor Analysis with Interactive dashboard
  • Latest News, Updates & Trend analysis
Request Sample

Scope of the Report

Report Metrics

Details

Market size available for years

2019–2028

Base year considered

2023

Forecast period

2024–2028

Forecast units

USD Billion

Segments Covered

Offering, Application, Marketing Type, End User, and Region

Geographies covered

North America, Europe, Asia Pacific,  Middle East & Africa, and Latin America

Companies covered

Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE)

This research report categorizes the Influencer marketing platform market based on Offering, Application, Marketing Type, End User, and Region.

By Offering:
  • Software
    • By Type
      • Web-Based
      • Mobile-Based
    • By Deployment Mode
      • Cloud
      • On-Premises
  • Services
    • Professional Services
      • Consulting
      • Integration & Deployment
      • Support & Maintenance
    • Managed Services
By Application:
  • Search & Discovery
  • Campaign  Management
  • Analytics & Reporting
  • Content Creation
  • Influencer Relationship Management
  • Compliance Management
  • Payment Processing
  • Product Seeding
  • Social Listening
  • Other Applications
By Marketing Type:
  • Thought Leadership & Industry Expertise
  • Content Marketing & Distribution
  • Event Promotion & Attendance
  • Product Launches & Announcements
  • Lead Generation& Sales Enablement
  • Employee Advocacy & Brand Endorsement
  • Other Marketing Types
By End User:
  • Retail & eCommerce
    • Fashion & Lifestyle
    • Health & Wellness
    • Sports & Fitness
    • Food & Beverages
    • Others
  • Travel & Hospitality
  • Media & Entertainment
    • Gaming
    • Advertising & Marketing Agencies, and  PR
    • Others
  • BFSI
  • Automotive & Transportation
  • Education
  • Healthcare & Life Sciences
  • Other End Users
By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • Egypt
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America

Recent Developments:

  • IZEA announced the acquisition of  Zuberance, an advocate marketing software platform, to enrich its ecosystem. Zuberance's features, including customer referrals, reviews, stories, and social sharing, will integrate into IZEA's platform, empowering influencers, and customers to cultivate a network of advocates. This strategic move aligns with IZEA's vision of leveraging influencer presence and authentic customer advocacy in its integrated marketing ecosystem.
  • Lectra announced the signing of an agreement to acquire a controlling stake in the American company Launchmetrics, securing a majority of its capital and voting rights.
  • Triller announced the complete acquisition of Julius, a leading influencer marketing solution, to enhance its creator platform, offering deep insights and streamlined ROI for customers, aligning with its creator-centric services model.
  • Impact.com acquired SaaSquatch to enrich its partnership management platform, allowing brands to harness customer referrals alongside influencer and affiliate partnerships. This acquisition enhances Impact.com's capabilities with automated referral campaigns, tracking, reporting, and rewarding customer advocates, amplifying its value proposition for brands seeking comprehensive partnership solutions.
  • Meltwater announced the acquisition of Klear, a leading social influencer marketing company. The acquisition complements Meltwater's existing social listening and analytics offerings, creating a unique integrated product for social listening, analytics, social management, and influencer marketing

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 33)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS & EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2020–2023
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
           1.6.1 IMPACT OF RECESSION
 
2 RESEARCH METHODOLOGY (Page No. - 39)
    2.1 RESEARCH DATA 
           FIGURE 1 INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           FIGURE 2 INFLUENCER MARKETING PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.2.1 TOP-DOWN APPROACH
           2.2.2 BOTTOM-UP APPROACH
                    FIGURE 3 APPROACH 1 — (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN MARKET
                    FIGURE 4 APPROACH 2 —BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOFTWARE/SERVICES IN MARKET
                    FIGURE 5 APPROACH 3—BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM SOFTWARE/SERVICES OF INFLUENCER MARKETING PLATFORM MARKET
                    FIGURE 6 APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF MARKET THROUGH OVERALL SPENDING
    2.3 DATA TRIANGULATION 
           FIGURE 7 DATA TRIANGULATION
    2.4 MARKET FORECAST 
           TABLE 3 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS 
           TABLE 4 RESEARCH ASSUMPTIONS
    2.6 LIMITATIONS OF RESEARCH 
    2.7 IMPACT OF RECESSION 
 
3 EXECUTIVE SUMMARY (Page No. - 51)
    TABLE 5 INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y%) 
    TABLE 6 MARKET AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%) 
    FIGURE 8 SOFTWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 
    FIGURE 9 WEB-BASED PLATFORM TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 
    FIGURE 10 CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 
    FIGURE 11 PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 
    FIGURE 12 CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET IN 2024 
    FIGURE 13 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 
    FIGURE 14 LEAD GENERATION & SALES ENABLEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 
    FIGURE 15 RETAIL & ECOMMERCE TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 
    FIGURE 16 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 
 
4 PREMIUM INSIGHTS (Page No. - 57)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET 
           FIGURE 17 GROWING FOCUS ON FORGING DEEPER BONDS WITH CONSUMERS TO PROPEL GROWTH OF MARKET
    4.2 OVERVIEW OF RECESSION IN MARKET 
           FIGURE 18 MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2024
    4.3 MARKET, BY KEY TECHNOLOGIES 
           FIGURE 19 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2028
    4.4 MARKET, BY OFFERING AND KEY END USER 
           FIGURE 20 SOFTWARE AND RETAIL & ECOMMERCE SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARE IN 2024
    4.5 MARKET, BY REGION, 2024 
           FIGURE 21 NORTH AMERICA DOMINATED MARKET IN 2024
 
5 INFLUENCER MARKETING PLATFORM MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 60)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growing landscape of social media platforms
                    5.2.1.2 Rising adoption of AI-driven solutions
                    5.2.1.3 Growth of micro-influencers
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexity in RoI measurement
                    5.2.2.2 Issues related to fake followers and engagement
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing imperative to leverage influencer marketing platforms for deeper consumer connections
                    5.2.3.2 Rising shift toward OTT platforms and social media channels
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of credibility and authenticity
                    5.2.4.2 Issues in managing influencer relationships
    5.3 INFLUENCER MARKETING PLATFORM MARKET: BRIEF HISTORY 
           FIGURE 23 MILESTONES IN MARKET
    5.4 ECOSYSTEM ANALYSIS 
           FIGURE 24 KEY PLAYERS IN MARKET ECOSYSTEM
           TABLE 7 ROLE OF PLAYERS IN MARKET
    5.5 CASE STUDY ANALYSIS 
           5.5.1 MCDONALD’S LEVERAGED LINQIA TO BOOST BRAND AWARENESS
           5.5.2 IMAPACT.COM HELPED BOWLERO COMMUNICATE AN UNFORGETTABLE EXPERIENCE
           5.5.3 INTERSTATE BATTERIES OPTED FOR ASPIRE EXPERTISE TO ADDRESS LOWER BRAND AWARENESS
           5.5.4 WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE
           5.5.5 GRIN HELPED SCHELL GAMES GENERATE EXCITEMENT AND BOOST SALES
    5.6 SUPPLY CHAIN ANALYSIS 
           FIGURE 25 INFLUENCER MARKETING PLATFORM MARKET: SUPPLY CHAIN ANALYSIS
    5.7 TECHNOLOGY ANALYSIS 
           5.7.1 KEY TECHNOLOGIES
                    5.7.1.1 Artificial intelligence
                    5.7.1.2 Big data & analytics
                    5.7.1.3 Blockchain
           5.7.2 COMPLEMENTARY TECHNOLOGIES
                    5.7.2.1 Cloud computing
                    5.7.2.2 AR/VR
                    5.7.2.3 5G
           5.7.3 ADJACENT TECHNOLOGIES
                    5.7.3.1 Edge computing
                    5.7.3.2 Internet of things
    5.8 PORTER’S FIVE FORCES ANALYSIS 
           TABLE 8 IMPACT OF EACH FORCE ON MARKET
           FIGURE 26 PORTER’S FIVE FORCES ANALYSIS
           5.8.1 THREAT FROM NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF SUPPLIERS
           5.8.4 BARGAINING POWER OF BUYERS
           5.8.5 INTENSITY OF COMPETITION RIVALRY
    5.9 PRICING ANALYSIS 
           5.9.1 INDICATIVE PRICING ANALYSIS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
                    TABLE 9 INDICATIVE PRICING LEVELS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
           5.9.2 AVERAGE SELLING PRICE TREND FOR KEY PLAYERS, BY TOP APPLICATION
                    FIGURE 27 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
                    TABLE 10 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
    5.10 PATENT ANALYSIS 
           5.10.1 METHODOLOGY
           5.10.2 PATENTS FILED, BY DOCUMENT TYPE
                    TABLE 11 PATENTS FILED, 2013–2023
           5.10.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 28 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023
                    5.10.3.1 Top 10 applicants in INFLUENCER MARKETING PLATFORM MARKET
                               FIGURE 29 TOP 10 APPLICANTS IN MARKET, 2013–2023
                               FIGURE 30 REGIONAL ANALYSIS OF PATENTS GRANTED FOR MARKET, 2013 –2023
                               TABLE 12 TOP 20 PATENT OWNERS IN MARKET, 2013–2023
                               TABLE 13 PATENTS IN MARKET, 2022–2023
    5.11 KEY CONFERENCES & EVENTS, 2024–2025 
                    TABLE 14 CONFERENCES & EVENTS, 2024–2025
    5.12 REGULATORY LANDSCAPE 
           5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 18 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 19 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.12.2 NORTH AMERICA
                    5.12.2.1 US
                               5.12.2.1.1 California consumer privacy act (CCPA)
                               5.12.2.1.2 Health insurance portability and accountability act (HIPAA)
                               5.12.2.1.3 Federal trade commission guidelines for social media influencers
                    5.12.2.2 Canada
                               5.12.2.2.1 Public safety Canada regulation
                               5.12.2.2.2 Canadian code of advertising standard
           5.12.3 EUROPE
                    5.12.3.1 General data protection regulation (GDPR)
                    5.12.3.2 Digital services act (DSA)
                    5.12.3.3 European advertising standards alliance (EASA)
           5.12.4 ASIA PACIFIC
                    5.12.4.1 South Korea
                    5.12.4.2 China
                    5.12.4.3 India
                    5.12.4.4 Singapore
           5.12.5 MIDDLE EAST & AFRICA
                    5.12.5.1 UAE
                    5.12.5.2 Turkey
           5.12.6 LATIN AMERICA
                    5.12.6.1 Brazil
                    5.12.6.2 Mexico
    5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
                    TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
           5.13.2 BUYING CRITERIA
                    FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS
                    TABLE 21 KEY BUYING CRITERIA FOR TOP THREE END USERS
    5.14 TRENDS & DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 
                    FIGURE 33 TRENDS & DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS
    5.15 BUSINESS MODELS OF INFLUENCER MARKETING PLATFORM MARKET 
           5.15.1 COMMISSION-BASED MODEL
           5.15.2 SUBSCRIPTION-BASED MODEL
           5.15.3 SAAS (SOFTWARE AS A SERVICE) MODEL
           5.15.4 HYBRID-BASED MODEL
    5.16 INVESTMENT AND FUNDING SCENARIO 
                    FIGURE 34 INVESTMENT AND FUNDING SCENARIO OF KEY PLAYERS MARKET IN LAST FIVE YEARS
 
6 INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING (Page No. - 97)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
                    FIGURE 35 SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 22 MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                    TABLE 23 MARKET, BY OFFERING, 2024–2028 (USD MILLION)
    6.2 SOFTWARE 
           6.2.1 NEED FOR EFFICIENT CAMPAIGN MANAGEMENT AND OPTIMIZATION TO DRIVE MARKET
                    TABLE 24 SOFTWARE: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 25 SOFTWARE: MARKET, BY REGION, 2024–2028 (USD MILLION)
           6.2.2 SOFTWARE, BY TYPE
                    TABLE 26 MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
                    TABLE 27 MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
                    FIGURE 36 WEB-BASED SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
                    6.2.2.1 Web-based
                               TABLE 28 WEB-BASED: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 29 WEB-BASED: MARKET, BY REGION, 2024–2028 (USD MILLION)
                    6.2.2.2 Mobile-based
                               TABLE 30 MOBILE-BASED: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 31 MOBILE-BASED MARKET, BY REGION, 2024–2028 (USD MILLION)
           6.2.3 SOFTWARE MARKET, BY DEPLOYMENT MODE
                    TABLE 32 MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                    TABLE 33 MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                    FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    6.2.3.1 Cloud
                               TABLE 34 CLOUD: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 35 CLOUD: MARKET, BY REGION, 2024–2028 (USD MILLION)
                    6.2.3.2 On-premises
                               TABLE 36 ON-PREMISES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 37 ON-PREMISES: MARKET, BY REGION, 2024–2028 (USD MILLION)
    6.3 SERVICES 
           6.3.1 INCREASING DEMAND FOR PERSONALIZED MARKETING TO DRIVE INFLUENCER MARKETING PLATFORM MARKET
                    FIGURE 38 PROFESSIONAL SERVICES TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
                    TABLE 38 MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                    TABLE 39 MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                    TABLE 40 SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 41 SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
           6.3.2 PROFESSIONAL SERVICES
                    FIGURE 39 CONSULTING SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
                    TABLE 42 MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
                    TABLE 43 MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                    TABLE 44 PROFESSIONAL SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 45 PROFESSIONAL SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
                    6.3.2.1 Consulting
                               TABLE 46 CONSULTING: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 47 CONSULTING: MARKET, BY REGION, 2024–2028 (USD MILLION)
                    6.3.2.2 Deployment & integration
                               TABLE 48 DEPLOYMENT & INTEGRATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 49 DEPLOYMENT & INTEGRATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
                    6.3.2.3 Support & maintenance
                               TABLE 50 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                               TABLE 51 SUPPORT & MAINTENANCE SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
           6.3.3 MANAGED SERVICES
                    TABLE 52 MANAGED SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 53 MANAGED SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
 
7 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION (Page No. - 115)
    7.1 INTRODUCTION 
           7.1.1 APPLICATION: MARKET DRIVERS
                    FIGURE 40 SEARCH & DISCOVERY SEGMENT TO REGISTER HIGHEST MARKET SHARE DURING FORECAST PERIOD
                    TABLE 54 MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                    TABLE 55 MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
    7.2 SEARCH & DISCOVERY 
           7.2.1 GROWING EMPHASIS ON IMPROVING BRAND VISIBILITY TO DRIVE MARKET
                    TABLE 56 SEARCH & DISCOVERY: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 57 SEARCH & DISCOVERY: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.3 CAMPAIGN MANAGEMENT 
           7.3.1 INCREASING COLLABORATION BETWEEN BRANDS AND CONTENT CREATORS TO DRIVE MARKET
                    TABLE 58 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 59 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.4 ANALYTICS & REPORTING 
           7.4.1 GROWING NEED TO ASSESS CAMPAIGN EFFECTIVENESS AND ROI TO DRIVE MARKET
                    TABLE 60 REPORTING & ANALYTICS: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 61 REPORTING & ANALYTICS: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.5 CONTENT CREATION 
           7.5.1 NEED FOR AUTHENTIC AND COMPELLING CONTENT TO DRIVE MARKET
                    TABLE 62 CONTENT CREATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 63 CONTENT CREATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.6 INFLUENCER RELATIONSHIP MANAGEMENT 
           7.6.1 GROWING NEED TO BOLSTER BRAND AWARENESS TO DRIVE MARKET
                    TABLE 64 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 65 INFLUENCER RELATIONSHIP MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.7 COMPLIANCE MANAGEMENT 
           7.7.1 INCREASING NEED TO MAINTAIN TRUST AND TRANSPARENCY TO DRIVE MARKET
                    TABLE 66 COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 67 COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.8 PAYMENT PROCESSING 
           7.8.1 GROWING EMPHASIS ON FACILITATING SEAMLESS FINANCIAL TRANSACTIONS TO DRIVE MARKET
                    TABLE 68 PAYMENT PROCESSING: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 69 PAYMENT PROCESSING: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.9 PRODUCT SEEDING 
           7.9.1 SIMPLIFYING PRODUCT DISTRIBUTION AND TRACKING INFLUENCER INTERACTIONS TO DRIVE MARKET
                    TABLE 70 PRODUCT SEEDING: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 71 PRODUCT SEEDING: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.10 SOCIAL LISTENING 
           7.10.1 GROWING NEED FOR DEEPER UNDERSTANDING OF CUSTOMER SENTIMENT TO DRIVE MARKET
                    TABLE 72 SOCIAL LISTENING: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 73 SOCIAL LISTENING: MARKET, BY REGION, 2024–2028 (USD MILLION)
    7.11 OTHER APPLICATIONS 
                    TABLE 74 OTHER APPLICATIONS: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 75 OTHER APPLICATIONS: MARKET, BY REGION, 2024–2028 (USD MILLION)
 
8 INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE (Page No. - 128)
    8.1 INTRODUCTION 
           8.1.1 MARKETING TYPE: MARKET DRIVERS
                    FIGURE 41 CONTENT MARKETING AND DISTRIBUTION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 76 MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                    TABLE 77 MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
    8.2 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE 
           8.2.1 TRUST AND AUTHENTICITY TO DRIVE MARKET
                    TABLE 78 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 79 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.3 CONTENT MARKETING AND DISTRIBUTION 
           8.3.1 DEMAND FOR AUTHENTIC AND RELATABLE CONTENT TO DRIVE MARKET
                    TABLE 80 CONTENT MARKETING AND DISTRIBUTION: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 81 CONTENT MARKETING AND DISTRIBUTION: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.4 EVENT PROMOTION AND ATTENDANCE 
           8.4.1 PROVIDE VAST AUDIENCE REACH AND BRAND ENGAGEMENT TO DRIVE MARKET
                    TABLE 82 EVENT PROMOTION AND ATTENDANCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 83 EVENT PROMOTION AND ATTENDANCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.5 PRODUCT LAUNCHES AND ANNOUNCEMENTS 
           8.5.1 SHIFT TOWARD DATA-DRIVEN INFLUENCER MARKETING STRATEGIES TO DRIVE MARKET
                    TABLE 84 PRODUCT LAUNCHES AND ANNOUNCEMENTS: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 85 PRODUCT LAUNCHES AND ANNOUNCEMENTS: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.6 LEAD GENERATION AND SALES ENABLEMENT 
           8.6.1 INCREASING INFLUENCER COLLABORATIONS TO DRIVE MARKET
                    TABLE 86 LEAD GENERATION AND SALES ENABLEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 87 LEAD GENERATION AND SALES ENABLEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.7 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT 
           8.7.1 GROWING NEED TO FOSTER TRUST AND LOYALTY AMONG CONSUMERS TO DRIVE MARKET
                    TABLE 88 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 89 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    8.8 OTHER MARKETING TYPES 
           TABLE 90 OTHER MARKETING TYPES: MARKET, BY REGION, 2019–2023 (USD MILLION)
           TABLE 91 OTHER MARKETING TYPES: MARKET, BY REGION, 2024–2028 (USD MILLION)
 
9 INFLUENCER MARKETING PLATFORM MARKET BY END-USE INDUSTRY (Page No. - 138)
    9.1 INTRODUCTION 
           9.1.1 END-USE INDUSTRY: MARKET DRIVERS
                    FIGURE 42 RETAIL & ECOMMERCE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 92 MARKET BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                    TABLE 93 MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
    9.2 RETAIL & ECOMMERCE 
           9.2.1 INCREASING POPULARITY OF SOCIAL MEDIA AND ONLINE SHOPPING TO DRIVE MARKET
                    TABLE 94 MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                    TABLE 95 MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                    TABLE 96 RETAIL & ECOMMERCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 97 RETAIL & ECOMMERCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.2.2 FASHION & LIFESTYLE
                    TABLE 98 FASHION & LIFESTYLE: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 99 FASHION & LIFESTYLE: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.2.3 HEALTH & WELLNESS
                    TABLE 100 HEALTH & WELLNESS: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 101 HEALTH & WELLNESS: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.2.4 SPORTS & FITNESS
                    TABLE 102 SPORTS & FITNESS: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 103 SPORTS & FITNESS: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.2.5 FOOD & BEVERAGES
                    TABLE 104 FOOD & BEVERAGES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 105 FOOD & BEVERAGES: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.2.6 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES
                    TABLE 106 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 107 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.3 TRAVEL & HOSPITALITY 
           9.3.1 GREATER RELIANCE ON SOCIAL MEDIA FOR TRAVEL INSPIRATION AND RECOMMENDATIONS TO DRIVE MARKET
                    TABLE 108 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 109 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.4 MEDIA & ENTERTAINMENT 
           9.4.1 ABILITY TO REACH TARGETED DEMOGRAPHICS THROUGH INFLUENCERS TO DRIVE MARKET
                    TABLE 110 MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                    TABLE 111 MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                    TABLE 112 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 113 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.4.2 GAMING
                    TABLE 114 GAMING: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 115 GAMING: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.4.3 ADVERTISING & MARKETING AGENCIES AND PR
                    TABLE 116 ADVERTISING & MARKETING AGENCIES AND PR: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 117 ADVERTISING & MARKETING AGENCIES AND PR: MARKET, BY REGION, 2024–2028 (USD MILLION)
           9.4.4 OTHER MEDIA & ENTERTAINMENT SUBINDUSTRIES
                    TABLE 118 OTHER MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 119 OTHER MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.5 BFSI 
           9.5.1 INCREASINGLY LEVERAGE INFLUENCER PARTNERSHIPS TO DRIVE MARKET
                    TABLE 120 BFSI: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 121 BFSI: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.6 AUTOMOTIVE & TRANSPORTATION 
           9.6.1 AUTHENTIC AND ENGAGING CONTENT CREATION TO DRIVE INFLUENCER MARKETING PLATFORM MARKET
                    TABLE 122 AUTOMOTIVE & TRANSPORTATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 123 AUTOMOTIVE & TRANSPORTATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.7 EDUCATION 
           9.7.1 NURTURING INTERACTIVE RELATIONSHIPS TO DRIVE MARKET
                    TABLE 124 EDUCATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 125 EDUCATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.8 HEALTHCARE & LIFE SCIENCES 
           9.8.1 INCREASING IMPORTANCE OF DIGITAL COMMUNICATION TO DRIVE MARKET
                    TABLE 126 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2019–2023 (USD MILLION)
                    TABLE 127 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2024–2028 (USD MILLION)
    9.9 OTHER END-USE INDUSTRIES 
           TABLE 128 OTHER END-USER INDUSTRIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
           TABLE 129 OTHER END-USER INDUSTRIES: MARKET, BY REGION, 2024–2028 (USD MILLION)
 
10 INFLUENCER MARKETING PLATFORM MARKET, BY REGION (Page No. - 159)
     10.1 INTRODUCTION 
               FIGURE 43 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
               FIGURE 44 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
               TABLE 130 MARKET, BY REGION, 2019–2023 (USD MILLION)
               TABLE 131 MARKET, BY REGION, 2024–2028 (USD MILLION)
     10.2 NORTH AMERICA 
             10.2.1 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
             10.2.2 NORTH AMERICA: RECESSION IMPACT
                       FIGURE 45 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 132 NORTH AMERICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                       TABLE 133 NORTH AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                       TABLE 134 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE 2019–2023 (USD MILLION)
                       TABLE 135 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                       TABLE 136 NORTH AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                       TABLE 137 NORTH AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                       TABLE 138 NORTH AMERICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                       TABLE 139 NORTH AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                       TABLE 140 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
                       TABLE 141 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                       TABLE 142 NORTH AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                       TABLE 143 NORTH AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
                       TABLE 144 NORTH AMERICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                       TABLE 145 NORTH AMERICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
                       TABLE 146 NORTH AMERICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 147 NORTH AMERICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 148 NORTH AMERICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 149 NORTH AMERICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 150 NORTH AMERICA: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 151 NORTH AMERICA: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 152 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
                       TABLE 153 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
             10.2.3 US
                       10.2.3.1 Increasing reliance of consumers on peer reviews to drive market
                                   TABLE 154 US: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 155 US: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 156 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 157 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 158 US: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 159 US: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 160 US: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 161 US: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.2.4 CANADA
                       10.2.4.1 Increasing online engagement rates among adults to drive market
                                   TABLE 162 CANADA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 163 CANADA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 164 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 165 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 166 CANADA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 167 CANADA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 168 CANADA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 169 CANADA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
     10.3 EUROPE 
             10.3.1 EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
             10.3.2 EUROPE: RECESSION IMPACT
                       TABLE 170 EUROPE: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                       TABLE 171 EUROPE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                       TABLE 172 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                       TABLE 173 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                       TABLE 174 EUROPE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                       TABLE 175 EUROPE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                       TABLE 176 EUROPE: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                       TABLE 177 EUROPE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                       TABLE 178 EUROPE: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
                       TABLE 179 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                       TABLE 180 EUROPE: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                       TABLE 181 EUROPE: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
                       TABLE 182 EUROPE: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                       TABLE 183 EUROPE: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
                       TABLE 184 EUROPE: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 185 EUROPE: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 186 EUROPE: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 187 EUROPE: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 188 EUROPE: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 189 EUROPE: MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 190 EUROPE: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
                       TABLE 191 EUROPE: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
             10.3.3 UK
                       10.3.3.1 Substantial investments in social media advertising to drive market
                                   TABLE 192 UK: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 193 UK: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 194 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 195 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 196 UK: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 197 UK: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 198 UK: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 199 UK: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.3.4 GERMANY
                       10.3.4.1 Increasing number of influencers to drive market
                                   TABLE 200 GERMANY: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 201 GERMANY: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 202 GERMANY: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 203 GERMANY: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 204 GERMANY: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 205 GERMANY: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 206 GERMANY: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 207 GERMANY: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.3.5 FRANCE
                       10.3.5.1 Growing focus on fostering fair and transparent digital marketplace to drive market
                                   TABLE 208 FRANCE: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 209 FRANCE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 210 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 211 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 212 FRANCE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 213 FRANCE: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 214 FRANCE: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 215 FRANCE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.3.6 SPAIN
                       10.3.6.1 Rising demand for personalized, relatable content to drive market
             10.3.7 ITALY
                       10.3.7.1 Higher need to foster robust brand-influencer relationships to drive market
             10.3.8 REST OF EUROPE
     10.4 ASIA PACIFIC 
             10.4.1 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
             10.4.2 ASIA PACIFIC: IMPACT OF RECESSION
                       FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 216 ASIA PACIFIC: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                       TABLE 217 ASIA PACIFIC: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                       TABLE 218 ASIA PACIFIC: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
                       TABLE 219 ASIA PACIFIC: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
                       TABLE 220 ASIA PACIFIC: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                       TABLE 221 ASIA PACIFIC: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                       TABLE 222 ASIA PACIFIC: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                       TABLE 223 ASIA PACIFIC: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                       TABLE 224 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
                       TABLE 225 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                       TABLE 226 ASIA PACIFIC: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                       TABLE 227 ASIA PACIFIC: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
                       TABLE 228 ASIA PACIFIC: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                       TABLE 229 ASIA PACIFIC: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
                       TABLE 230 ASIA PACIFIC: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 231 ASIA PACIFIC: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 232 ASIA PACIFIC: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 233 ASIA PACIFIC: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 234 ASIA PACIFIC: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 235 ASIA PACIFIC: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 236 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
                       TABLE 237 ASIA PACIFIC: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
             10.4.3 CHINA
                       10.4.3.1 Technological advancements and evolving consumer dynamics to drive market
                                   TABLE 238 CHINA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 239 CHINA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 240 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 241 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 242 CHINA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 243 CHINA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 244 CHINA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 245 CHINA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.4.4 JAPAN
                       10.4.4.1 Government support, tax incentives, and educational initiatives to drive market
                                   TABLE 246 JAPAN: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 247 JAPAN: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 248 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 249 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 250 JAPAN: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 251 JAPAN: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 252 JAPAN: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 253 JAPAN: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.4.5 INDIA
                       10.4.5.1 Impactful brand storytelling and audience engagement to drive market
                                   TABLE 254 INDIA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                                   TABLE 255 INDIA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                                   TABLE 256 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
                                   TABLE 257 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
                                   TABLE 258 INDIA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                                   TABLE 259 INDIA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                                   TABLE 260 INDIA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                                   TABLE 261 INDIA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
             10.4.6 SOUTH KOREA
                       10.4.6.1 Direct engagement between brands and their audience to drive market
             10.4.7 ANZ
                       10.4.7.1 Expanding digital landscape and the rising prominence of influencers to drive market
             10.4.8 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST & AFRICA 
             10.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
             10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
                       TABLE 262 MIDDLE EAST & AFRICA: MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                       TABLE 263 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                       TABLE 264 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
                       TABLE 265 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
                       TABLE 266 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                       TABLE 267 MIDDLE EAST & AFRICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                       TABLE 268 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                       TABLE 269 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                       TABLE 270 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
                       TABLE 271 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                       TABLE 272 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                       TABLE 273 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
                       TABLE 274 MIDDLE EAST & AFRICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                       TABLE 275 MIDDLE EAST & AFRICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
                       TABLE 276 MIDDLE EAST & AFRICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 277 MIDDLE EAST & AFRICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 278 MIDDLE EAST & AFRICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY MARKET, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 279 MIDDLE EAST & AFRICA: MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 280 MIDDLE EAST & AFRICA: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 281 MIDDLE EAST & AFRICA: MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 282 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
                       TABLE 283 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
             10.5.3 UAE
                       10.5.3.1 Rising adoption of digital channels for product recommendations and lifestyle inspiration to drive market
             10.5.4 SAUDI ARABIA
                       10.5.4.1 Rising need for social media campaigns to drive market
             10.5.5 EGYPT
                       10.5.5.1 Preference for nano and micro-influencers and integration of AI to drive market
             10.5.6 QATAR
                       10.5.6.1 Increasing adoption of digital marketing strategies to drive market
             10.5.7 SOUTH AFRICA
                       10.5.7.1 Increasing reliance on micro-influencers to target specific niche audiences to drive market
             10.5.8 REST OF MIDDLE EAST & AFRICA
     10.6 LATIN AMERICA 
             10.6.1 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
             10.6.2 LATIN AMERICA: IMPACT OF RECESSION
                       TABLE 284 LATIN AMERICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
                       TABLE 285 LATIN AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
                       TABLE 286 LATIN AMERICA: MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
                       TABLE 287 LATIN AMERICA: MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
                       TABLE 288 LATIN AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
                       TABLE 289 LATIN AMERICA: MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
                       TABLE 290 LATIN AMERICA: MARKET, BY SERVICE, 2019–2023 (USD MILLION)
                       TABLE 291 LATIN AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
                       TABLE 292 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
                       TABLE 293 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
                       TABLE 294 LATIN AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
                       TABLE 295 LATIN AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
                       TABLE 296 LATIN AMERICA: MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
                       TABLE 297 LATIN AMERICA: MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
                       TABLE 298 LATIN AMERICA: MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 299 LATIN AMERICA: MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 300 LATIN AMERICA: MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 301 LATIN AMERICA: MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 302 LATIN AMERICA MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
                       TABLE 303 LATIN AMERICA MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
                       TABLE 304 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
                       TABLE 305 LATIN AMERICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
             10.6.3 MEXICO
                       10.6.3.1 Growing focus of brands to connect with their target audiences to drive market
             10.6.4 BRAZIL
                       10.6.4.1 Growing investment and comprehensive marketing services to drive market
             10.6.5 ARGENTINA
                       10.6.5.1 Increasing demand for amplify brand reach and engagement to drive market
             10.6.6 REST OF LATIN AMERICA
 
11 COMPETITIVE LANDSCAPE (Page No. - 232)
     11.1 OVERVIEW 
     11.2 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 306 OVERVIEW OF STRATEGIES ADOPTED BY KEY INFLUENCER MARKETING PLATFORM VENDORS
     11.3 REVENUE ANALYSIS 
               FIGURE 47 REVENUE ANALYSIS KEY PLAYERS, 2018–2022 (USD MILLION)
     11.4 MARKET SHARE ANALYSIS 
               FIGURE 48 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2023
             11.4.1 MARKET RANKING ANALYSIS
                       TABLE 307 MARKET: DEGREE OF COMPETITION
     11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 
               FIGURE 49 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING PLATFORM SOFTWARE
     11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 
             11.6.1 STARS
             11.6.2 EMERGING LEADERS
             11.6.3 PERVASIVE PLAYERS
             11.6.4 PARTICIPANTS
                       FIGURE 50 INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
             11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
                       11.6.5.1 Company footprint
                                   FIGURE 51 COMPANY FOOTPRINT (18 COMPANIES)
                       11.6.5.2 Region footprint
                                   TABLE 308 REGION FOOTPRINT (18 COMPANIES)
                       11.6.5.3 End-use industry footprint
                                   TABLE 309 END-USE INDUSTRY FOOTPRINT (18 COMPANIES)
                       11.6.5.4 Offering footprint
                                   TABLE 310 OFFERING FOOTPRINT (18 COMPANIES)
                       11.6.5.5 Application footprint
                                   TABLE 311 APPLICATION FOOTPRINT (18 COMPANIES)
     11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 
             11.7.1 PROGRESSIVE COMPANIES
             11.7.2 RESPONSIVE COMPANIES
             11.7.3 DYNAMIC COMPANIES
             11.7.4 STARTING BLOCKS
                       FIGURE 52 MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
             11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
                       TABLE 312 INFLUENCER MARKETING PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
                       TABLE 313 MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES PLAYERS, 2023
     11.8 VALUATION AND FINANCIAL METRICS OF KEY INFLUENCER MARKETING PLATFORM VENDORS 
               TABLE 314 INFLUENCER MARKETING PLATFORM MARKET: FIRM VALUATION
               TABLE 315 MARKET: NUMBER OF ACTIVE USERS
               TABLE 316 MARKET: EARNING PER EMPLOYEE
     11.9 COMPETITIVE SCENARIO AND TRENDS 
             11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 317 INFLUENCER MARKETING PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, FEBRUARY 2024–JANUARY 2021
             11.9.2 DEALS
                       TABLE 318 INFLUENCER MARKETING PLATFORM MARKET: DEALS, FEBRUARY 2024– JANUARY 2021
             11.9.3 OTHERS
                       TABLE 319 INFLUENCER MARKETING PLATFORM MARKET: OTHERS, FEBRUARY 2024– JANUARY 2021
 
12 COMPANY PROFILES (Page No. - 255)
     12.1 INTRODUCTION 
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
     12.2 KEY PLAYERS 
             12.2.1 IZEA
                       TABLE 320 IZEA: BUSINESS OVERVIEW
                       FIGURE 53 IZEA: COMPANY SNAPSHOT
                       TABLE 321 IZEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 322 IZEA: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 323 IZEA: DEALS
                       TABLE 324 IZEA: OTHERS
             12.2.2 LAUNCHMETRICS
                       TABLE 325 LAUNCHMETRICS: BUSINESS OVERVIEW
                       TABLE 326 LAUNCHMETRICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 327 LAUNCHMETRICS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 328 LAUNCHMETRICS: DEALS
             12.2.3 TRILLER
                       TABLE 329 TRILLER: BUSINESS OVERVIEW
                       TABLE 330 TRILLER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 331 TRILLER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 332 TRILLER: DEALS
             12.2.4 IMPACT.COM
                       TABLE 333 IMPACT.COM: BUSINESS OVERVIEW
                       TABLE 334 IMPACT.COM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 335 IMPACT.COM: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 336 IMPACT.COM: DEALS
                       TABLE 337 IMPACT.COM: OTHERS
             12.2.5 MELTWATER
                       TABLE 338 MELTWATER: BUSINESS OVERVIEW
                       TABLE 339 MELTWATER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 340 MELTWATER: DEALS
             12.2.6 TRAACKR
                       TABLE 341 TRAACKR: BUSINESS OVERVIEW
                       TABLE 342 TRAACKR: PRODUCTS/SOLUTIONS /SERVICES OFFERED
                       TABLE 343 TRAACKR: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 344 TRAACKR: DEALS
             12.2.7 ASPIRE.IO
                       TABLE 345 ASPIRE.IO: BUSINESS OVERVIEW
                       TABLE 346 ASPIRE.IO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 347 ASPIRE.IO: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 348 ASPIRE.IO: DEALS
             12.2.8 CREATORIQ
                       TABLE 349 CREATORIQ: BUSINESS OVERVIEW
                       TABLE 350 CREATORIQ: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 351 CREATORIQ: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 352 CREATORIQ: DEALS
                       TABLE 353 CREATORIQ: OTHERS
             12.2.9 LATER
                       TABLE 354 LATER: BUSINESS OVERVIEW
                       TABLE 355 LATER: PRODUCTS/SOLUTIONS/ SERVICES OFFERED
                       TABLE 356 LATER: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 357 LATER: DEALS
                       TABLE 358 LATER: OTHERS
             12.2.10 GRIN
                                   TABLE 359 GRIN: BUSINESS OVERVIEW
                                   TABLE 360 GRIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 361 GRIN: PRODUCT LAUNCHES AND ENHANCEMENTS
                                   TABLE 362 GRIN: DEALS
                                   TABLE 363 GRIN: OTHERS
             12.2.11 SPROUT SOCIAL
             12.2.12 CAPTIV8
             12.2.13 LTK
             12.2.14 BRANDWATCH
             12.2.15 BAZAARVOICE
             12.2.16 PATTERN
             12.2.17 UPFLUENCE
             12.2.18 ONALYTICA
     12.3 STARTUPS/SMES 
             12.3.1 LEFTY
             12.3.2 INTELLIFLUENCE
             12.3.3 INSENSE
             12.3.4 SOCIAL BEAT
             12.3.5 INBEAT
             12.3.6 HEEPSY
             12.3.7 LINQIA
             12.3.8 TRIBE INFLUENCER
             12.3.9 SKEEPERS
             12.3.10 INFLUENCITY
             12.3.11 ZEFMO
             12.3.12 AFLUENCER
             12.3.13 HYPEAUDITOR
             12.3.14 MAGICLINKS
             12.3.15 SOCIALBOOK
             12.3.16 CREATOR.CO
             12.3.17 GLEWEE
             12.3.18 ARABYADS
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
 
13 ADJACENT AND RELATED MARKETS (Page No. - 308)
     13.1 INTRODUCTION 
     13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027 
             13.2.1 MARKET DEFINITION
             13.2.2 MARKET OVERVIEW
                       13.2.2.1 Social media management market, by component
                                   TABLE 364 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
                                   TABLE 365 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       13.2.2.2 Social media management market, by deployment mode
                                   TABLE 366 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
                                   TABLE 367 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       13.2.2.3 Social media management market, by organization size
                                   TABLE 368 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
                                   TABLE 369 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       13.2.2.4 Social media management market, by application
                                   TABLE 370 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                                   TABLE 371 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       13.2.2.5 Social media management market, by vertical
                                   TABLE 372 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
                                   TABLE 373 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       13.2.2.6 Social media management market, by region
                                   TABLE 374 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
                                   TABLE 375 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
     13.3 MARKETING AUTOMATION MARKET 
             13.3.1 MARKET DEFINITION
             13.3.2 MARKET OVERVIEW
                       13.3.2.1 Marketing automation market, by component
                                   TABLE 376 MARKETING AUTOMATION MARKET, BY COMPONENT, 2017–2020 (USD MILLION)
                                   TABLE 377 MARKETING AUTOMATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION)
                       13.3.2.2 Marketing automation market, by deployment type
                                   TABLE 378 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)
                                   TABLE 379 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
                       13.3.2.3 Marketing automation market, by application
                                   TABLE 380 MARKETING AUTOMATION MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
                                   TABLE 381 MARKETING AUTOMATION MARKET, BY APPLICATION, 2021–2027 (USD MILLION)
                       13.3.2.4 Marketing automation market, by organization size
                                   TABLE 382 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)
                                   TABLE 383 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
                       13.3.2.5 Marketing automation market, by vertical
                                   TABLE 384 MARKETING AUTOMATION MARKET, BY VERTICAL, 2017–2020 (USD MILLION)
                                   TABLE 385 MARKETING AUTOMATION MARKET, BY VERTICAL, 2021–2027 (USD MILLION)
                       13.3.2.6 Marketing automation market, by region
                                   TABLE 386 MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)
                                   TABLE 387 MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)
 
14 APPENDIX (Page No. - 320)
     14.1 DISCUSSION GUIDE 
     14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     14.3 CUSTOMIZATION OPTIONS 
     14.4 RELATED REPORTS 
     14.5 AUTHOR DETAILS 

The research study involved the use of extensive secondary sources, directories, and databases, such as D&B Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the global influencer marketing platform market. The primary sources were mainly industry experts from the core and related industries, preferred software providers, distributors, service providers, technology developers, alliances, and organizations related to all the segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information, as well as assess the market’s prospects.

Secondary Research

The market size of companies offering influencer marketing platform software and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

In the secondary research process, various sources were referred to identify and collect information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendor websites. Additionally, influencer marketing platform software and services spending of various countries was extracted from the respective sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to solutions, services, deployment modes, functionality, applications, verticals, and regions, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and influencer marketing platform software experts; related key executives from influencer marketing platform software vendors, system integrators, professional service providers, and industry associations, and key opinion leaders.

The following is the breakup of primary profiles:

Influencer Marketing Platform  Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the top-down approach, an exhaustive list of all the vendors offering software and services in the influencer marketing platform market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each offering of various vendors was evaluated based on the breadth of services, deployment modes, marketing types, applications, and end users. The aggregate revenue of all companies was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

In the bottom-up approach, the adoption rate of influencer marketing platform software and services among different end users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of influencer marketing platform software and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the regional penetration of influencer marketing platform software and services. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major influencer marketing platform solutions and services providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall influencer marketing platform market and its segments were determined and confirmed using the study.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on influencer marketing platform software and services based on some of the key use cases. These factors for the Influencer marketing platform tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Market Size Estimation: Top Down And Bottom Up Approach

Influencer Marketing Platform  Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

An influencer marketing platform, often referred to as a marketplace, functions as a centralized solution for businesses to discover, connect with, contract, and remunerate influencers for tailored campaigns. By automating key processes such as influencer identification and payment logistics, these platforms enhance efficiency in campaign management. It enable brands to effectively coordinate with multiple influencers, optimizing resource allocation and maximizing campaign effectiveness within a unified framework.

According to Later, an influencer marketing platform is specialized software tailored for enterprise businesses. It facilitates the identification of suitable creators, campaign creation aligned with specific objectives, and comprehensive performance monitoring. This technology streamlines influencer collaboration, ensuring efficient campaign execution and insightful analytics for informed decision-making and optimized results.

Key Stakeholders

  • Influencer marketing platform software providers
  • Influencer marketing platform service providers
  • End-user enterprises
  • System Integrators (SIs)
  • Managed Service Providers (MSPs)
  • Brand/ Marketing Agencies
  • Technology providers
  • Value-added resellers (VARs)
  • Government and regulatory bodies

Report Objectives

  • To define, describe, and predict the influencer marketing platform market by offering (software, and services), application, marketing type, end user, and region
  • To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the influencer marketing platform market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American market for Influencer marketing platform
  • Further breakup of the European market for Influencer marketing platform
  • Further breakup of the Asia Pacific market for Influencer marketing platform
  • Further breakup of the Latin American market for Influencer marketing platform
  • Further breakup of the Middle East & Africa market for Influencer marketing platform

Company Information

  • Detailed analysis and profiling of additional market players (up to five)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Request Customization
Report Code
TC 7191
Published ON
Mar, 2024
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Influencer Marketing Platform Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
CUSTOMIZED WORKSHOP REQUEST
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
©2024 MarketsandMarkets Research Private Ltd. All rights reserved
DMCA.com Protection Status Website Feedback