Non-Anticoagulant Rodenticides Market
Non-Anticoagulant Rodenticides Market by Type (Bromethalin, Cholecalciferol, Strychnine, and Zinc Phosphide), Mode of Application (Pellets, Spray, and Powder), End Use (Agriculture, Warehouses, Urban Centers), Rodent Type, and Region - Global Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The non-anticoagulant rodenticides Market is projected to reach USD1.43 billion by 2030 from USD 1.11 billion in 2025, at a CAGR of 5.2% from 2025 to 2030. The non-anticoagulant rodenticides market is witnessing growth due to increasing demand for fast-acting and environmentally safer rodent control solutions across agricultural, storage, and urban sectors. Key products include zinc phosphide, bromethalin, and cholecalciferol-based baits. Market expansion is supported by regulatory restrictions on anticoagulants, rising rodent resistance, and the broader adoption of integrated pest management strategies globally.
KEY TAKEAWAYS
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By REGIONThe North America estimates to be the largest market share accounted for around 30% revenue share in 2025.
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BY TYPEBy type, cholecalciferol is expected to register the fastest CAGR of 5.6% during the forecast period.
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BY MODE OF APPLICATIONBy mode of application type, the spray estimated to register the fatest CAGR growth.
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BY TARGET RODENT TYPEBy target rodent type, the mice segment is projected to grow at the fastest rate from 2025 to 2030.
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BY END-USEBy end-use segment, the urban centers segment dominates the market.
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COMPETITIVE LANDSCAPECompanies Syngenta, UPL, and Bayer AG were identified as some of the star players in the Non-Anticoagulant rodenticide market, given their strong market share and product footprint.
The non-anticoagulant rodenticides market is experiencing strong growth, driven by increasing demand for fast-acting, eco-friendly rodent control solutions across agriculture, storage, and urban environments. Growth is further supported by regulatory restrictions on anticoagulants, rising rodent resistance, and the adoption of integrated pest management practices, prompting manufacturers to expand product portfolios with zinc phosphide, bromethalin, and cholecalciferol-based baits.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
As a key trend, the growing focus on sustainable and eco-friendly pest control is reshaping the non-anticoagulant rodenticides market. Increasing regulatory restrictions on traditional anticoagulants, coupled with rising environmental and health concerns, are driving the adoption of safer, fast-acting alternatives such as zinc phosphide, bromethalin, and cholecalciferol-based baits. Simultaneously, integrated pest management practices and digital innovations, including smart rodent monitoring systems, are gaining traction, enabling more efficient, targeted control strategies. Manufacturers are responding by expanding portfolios with low-toxicity, high-efficacy solutions, positioning themselves to meet evolving market demands and capitalize on the shift toward environmentally responsible rodent management globally.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
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Rising rodent resistance increases shift to non-anticoagulants
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Regulatory restrictions on anticoagulants boost alternative adoption.
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High non-target toxicity concerns limit broad usage
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Shorter residual protection reduces long-term control effectiveness.
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Advanced formulations enable safer, more targeted rodent control
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Urban growth creates expanded demand for rapid-acting solutions.
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Fragmented global regulations complicate registration and compliance
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IPM requirements demand integrated, data-driven control strategies.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rising rodent resistance increases shift to non-anticoagulants
A key driver shaping the non-anticoagulant rodenticides market is the rising resistance of rodents to traditional anticoagulant baits. As rodents develop genetic resistance, the effectiveness of conventional anticoagulants declines, prompting farmers, storage operators, and urban pest controllers to shift toward non-anticoagulant solutions. Products based on zinc phosphide, bromethalin, and cholecalciferol offer rapid action and high efficacy, addressing the limitations of resistant rodent populations. This resistance-driven shift not only boosts demand for alternative rodenticides but also encourages innovation in bait formulations and integrated pest management approaches, reinforcing the market’s overall growth trajectory globally.
Restraint: High non-target toxicity concerns limit broad usage
A significant restraint in the non-anticoagulant rodenticides market is the concern over non-target toxicity, which limits broader adoption. While these products are designed to act quickly against rodents, they can pose risks to other wildlife, pets, and humans if not applied carefully. Regulatory authorities often impose strict usage guidelines and safety limits to mitigate these risks, which can restrict large-scale or widespread application, particularly in sensitive environments. Consequently, manufacturers must balance efficacy with safety, invest in precise bait formulations, and provide clear usage instructions, which can increase costs and slow market penetration despite strong demand for non-anticoagulant solutions.
Opportunity: Advanced formulations enable safer, more targeted rodent control
A key opportunity in the non-anticoagulant rodenticides market lies in advanced formulations that enable safer, more targeted rodent. Innovations such as encapsulated baits, controlled-release pellets, and species-specific attractants allow precise delivery, reducing risks to non-target animals and the environment. These advancements enhance efficacy, support compliance with regulatory safety standards, and align with growing demand for environmentally responsible pest management. Companies investing in such technologies can differentiate their products, expand market acceptance, and capitalize on the shift toward integrated, sustainable rodent control solutions across agricultural, storage, and urban sectors globally.
Challenge: Fragmented global regulations complicate registration and compliance
A major challenge in the non-anticoagulant rodenticides market is the fragmented global regulatory landscape, which complicates product registration and compliance. Different countries enforce varying safety standards, usage restrictions, and environmental guidelines, making it difficult for manufacturers to achieve uniform market access. Navigating these diverse regulations requires extensive testing, documentation, and adherence to local laws, increasing time-to-market and operational costs. This regulatory complexity can slow product launches, limit global expansion, and create barriers for smaller players, even as demand for safer, effective rodenticides grows across agriculture, storage, and urban pest control sectors worldwide.
NON-ANTICOAGULANT RODENTICIDES MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Commercial & industrial pest control, warehouses, food-processing facilities, urban buildings, using zinc-phosphide or bromethalin based baits. | Rapid rodent elimination; effective against resistant populations; integrated pest-management reduces reliance on repeated chemical use. |
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Agricultural storage and crop-protection, rodent control in grain stores and farm storage facilities via zinc-phosphide non-anticoagulant baits. | Immediate action, minimal residue, suitable for food-grain storage, minimizing crop losses. |
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Humane pest-control approach, fertility-control baits (non-coagulant) for long-term rodent population management in residential, commercial and urban areas. | Reduces future infestations rather than just kill-on-contact; lower risks to non-target species and pets; eco-friendly solution. |
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Rodent control in emerging-market agriculture and storage sectors, non-anticoagulant formulations suitable for crops (e.g. grains, sugarcane) and post-harvest protection. | Affordable and accessible for large-scale farming; supports food security by protecting harvests; tailored solutions for emerging markets. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The non-anticoagulant rodenticides market operates within a complex ecosystem comprising chemical manufacturers, pest-control service providers, distributors, and end-users across agriculture, storage, urban, and industrial sectors. Key players such as Bayer, Syngenta, Neogen, Rentokil, Liphatech, and Bell Laboratories drive innovation in safe, fast-acting formulations like zinc phosphide, bromethalin, and cholecalciferol. These companies navigate fragmented global regulations while offering products that meet environmental and safety standards. The ecosystem is shaped by demand for effective rodent control, rising resistance to anticoagulants, integrated pest management adoption, and a shift toward eco-friendly, low-toxicity solutions worldwide.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Non-Anticoagulant Rodenticide Market, By Type
The non-anticoagulant rodenticides market is segmented by type, including zinc phosphide, bromethalin, cholecalciferol, and strychnine. Among these, zinc phosphide holds the largest market share due to its rapid action, high efficacy against resistant rodent populations, broad acceptance in agricultural and storage applications, and regulatory approval in multiple regions. Its ability to provide quick, targeted rodent control with minimal residue makes it the preferred choice for farmers, warehouses, and professional pest-control operators, reinforcing its dominant position in the global non-anticoagulant rodenticides market.
Non-Anticoagulant Rodenticide Market, By Mode of Application
The non-anticoagulant rodenticides market is segmented by mode of application, including pellets, powder, spray . Among these, pellets hold the largest market share due to their ease of handling, precise dosing, and effectiveness in both field and storage environments. Pellets allow targeted placement in burrows, bait stations, or along rodent pathways, minimizing non-target exposure and enhancing efficacy. Their versatility across agricultural, industrial, and urban applications, combined with compatibility with integrated pest management practices, makes pellets the preferred mode of delivery in the global non-anticoagulant rodenticides market.
Non-Anticoagulant Rodenticide Market, By Target Rodent Type
The non-anticoagulant rodenticides market is segmented by target rodent type, including mice, rats, chipmunks, hamsters, and other rodents. Among these, mice hold the largest market share due to their widespread presence in agricultural fields, storage facilities, and urban environments. Mice infestations can cause significant crop damage, contamination of stored food, and the spread of diseases, driving high demand for effective control solutions. Non-anticoagulant rodenticides, particularly fast-acting formulations such as zinc phosphide and bromethalin, are widely used against mice, making them the primary focus for manufacturers and pest control operators in both commercial and residential applications.
Non-Anticoagulant Rodenticide Market, By End-Use
The non-anticoagulant rodenticides market is segmented by end use, including agricultural fields, warehouses, Urban Centers. Among these, agricultural fields hold the largest market share due to the significant risk rodents pose to crops and stored harvests. Farmers rely on fast-acting, effective rodenticides like zinc phosphide and bromethalin to protect yields, prevent contamination, and reduce economic losses. The high adoption of integrated pest management practices in agriculture, coupled with regulatory restrictions on anticoagulants, further drives the preference for non-anticoagulant solutions in farming applications globally.
REGION
Asia Pacific to be the fastest-growing region in the Non-Anticoagulant Rodenticide market during the forecast period
The Asia-Pacific region is the fastest-growing market for non-anticoagulant rodenticides, driven by rapid urbanization, expanding agriculture, and increasing food security concerns in countries such as China, India, and Southeast Asia. High crop and stored-grain losses due to rodent infestations, coupled with rising resistance to traditional anticoagulants and growing regulatory and environmental awareness, are accelerating the adoption of safer, fast-acting alternatives like zinc phosphide and bromethalin across agricultural, storage, and urban applications.
NON-ANTICOAGULANT RODENTICIDES MARKET: COMPANY EVALUATION MATRIX
Star companies, such as Bayer AG and Sumitomo Chemical Co., Ltd., manufacturers, have expanded their portfolios and high market influence. Emerging Leaders like UPL are rapidly expanding with eco-friendly, innovative non-anticoagulant rodenticides and integrated pest-management solutions, while pervasive players such as AG Schilling & Co maintain a steady global presence with reliable products and distribution networks.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Bayer AG (Germany)
- SUMITOMO CHEMICAL CO., LTD (Japan)
- UPL (India)
- Bell Laboratories (US)
- PCT Rural (Australia)
- Animal Control Technologies Australia ( Australia)
- Imtrade CropScience (Australia)
- Rentokil Initial Plc. (UK)
- AG Schilling & Co (Australia)
- 4Farmers Australia (Australia)
- Farmalinx Pty Ltd (Australia)
- ZAGRO (Singapore)
- JT Eaton & Co., Inc. (US )
- Neogen Technologies (US)
- liphatech, inc (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 1.11 Billion |
| Market Forecast in 2030 (value) | USD 1.43 Billion |
| Growth Rate | CAGR of 5.2% during 2025-2030 |
| Years Considered | 2020-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | Value (USD Million/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends. |
| Segments Covered |
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| Region Covered | North America, South America, Europe, Asia Pacific, Rest of World |
WHAT IS IN IT FOR YOU: NON-ANTICOAGULANT RODENTICIDES MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| North America–based Agricultural Distributor |
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| European Pest-Control Company |
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| APAC-based AgriTech / Farm Services Firm |
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| Global Pest-Control Service Provider |
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| Investor / Private Equity Firm |
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RECENT DEVELOPMENTS
- Nov-25 : Neogen Corporation introduced Prozap Zinc Phosphide Oat Bait this acute zinc phosphide oat bait formulation for effective rodent control in commercial and storage settings.
- May?2025 : ZAGRO Zinc Phosphide 80 is wettable powder product from ZAGRO Corporation is positioned for crop protection and rodent control, with active global distribution though specific launch dates vary by region.
- June?2024 : Liphatech expanded its Flatline Soft Bait offering with larger packaging to improve convenience and efficiency for pest-management professionals
- March 2024 : Bell Laboratories launched Fastrac Soft Bait in Canada, an oil-based bromethalin formulation engineered for rapid, single-night knockdown of heavy infestations
Table of Contents
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Methodology
The study involved four major activities in estimating the current size of the non-anticoagulant rodenticides market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the non-anticoagulant rodenticides market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases, were referred to identify and collect information. This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the non-anticoagulant rodenticides market.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the non-anticoagulant rodenticides market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors, from business development, marketing, research, and development teams, and related key executives from distributors, and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to type, mode of application, end use, rodent types, and region.
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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the non-anticoagulant rodenticides Market. These approaches were also used extensively to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
- Key players were identified through extensive secondary research.
- The industry’s value chain and market size were determined through primary and secondary research.
- All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
- All the possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The following figure provides an illustrative representation of the complete market size estimation process implemented in this research study for an overall estimation of the non-anticoagulant rodenticides market in a consolidated format.
The following sections (bottom-up & top-down) depict the overall market size estimation process employed for the purpose of this study.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. To estimate the overall non-anticoagulant rodenticides market and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
According to the National Pesticide Information Center (US), ‘non-anticoagulant rodenticides are pesticides that kill mice and rats.’ Even though rodents play an important role in nature, they are increasingly required to be controlled, as they damage crops, transmit diseases, and in some cases, cause ecological damage. non-anticoagulant rodenticides are formulated as baits, which are designed to attract rodents.
Key Stakeholders
- Rodenticide manufacturers and suppliers
- Traders, distributors, and retailers of pest control products
- Farmers, warehouse owners, and logistics providers
- Government and private research organizations
- Public hygiene organizations, government regulatory institutions, and food safety agencies
- Pest control companies and users of pest control services
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Associations and industry bodies:
- Food and Agriculture Organization (FAO)
- European Food Safety Authority (EFSA)
- British Pest Control Association
- National Pest Management Association (NPMA)
- National Pest Technicians Association
- Confederation of Europe Pest Management Association (CEPA)
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Venture capitalists and investors
- Organization for Economic Co-operation and Development (OECD)
Report Objectives
Market Intelligence
- Determining and projecting the size of the non-anticoagulant rodenticides market with respect to type, mode of application, end use, rodent types, and region.
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments
- Providing detailed information about the key factors influencing the market growth (drivers, restraints, opportunities, and industry-specific challenges)
- Providing the regulatory framework and market entry process related to the non-anticoagulant rodenticides market
- Analyzing the micro markets with respect to individual growth trends, prospects, and their contribution to the total market
Competitive Intelligence
- Identifying and profiling the key players in the non-anticoagulant rodenticides market
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Providing a comparative analysis of market leaders based on the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the country
- Providing insights on key product innovations and investments in the non-anticoagulant rodenticides market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
- Further breakdown of the Rest of Europe into Greece and Ukraine.
- Further breakdown of the Rest of Asia Pacific into New Zealand and Vietnam.
- Further breakdown of the Rest of South America into Argentina, Paraguay, and Peru.
Company Information
- Detailed analyses and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in Non-Anticoagulant Rodenticides Market