North America Crop Protection Chemicals Market by Type (Herbicides, Insecticides, Fungicides & Bactericides), Origin (Synthetic, Biopesticides), Formulation, Mode Of Application (Foliar, Seed Treatment, Soil Treatment), Crop Type - Forecast To 2030

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USD USD 22.26 Billion
MARKET SIZE, 2030
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CAGR 5.7%
(2025-2030)
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250
REPORT PAGES
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50
MARKET TABLES

OVERVIEW

North America Crop Protection Chemicals Market Overview

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

The North America crop protection chemicals market is projected to reach USD 22.26 billion by 2030 from USD 16.90 billion in 2025, at a CAGR of 5.7%. The North American market is under increasing pressure, with rising pests and diseases in major crops, together with intensive farming practice-adoption trends, which have driven the demand. Herbicides, insecticides, fungicides, and advances in formulation technologies, seed treatments, and precision application methods further sustain market growth across the region.

KEY TAKEAWAYS

  • BY COUNTRY
    The US accounted for the dominant revenue share of around 80% in 2024 in the North America crop protection chemicals market.
  • BY TYPE
    By type, the fungicides & bactericides segment is estimated to register the highest CAGR of 6.3% in 2025-2030.
  • BY MODE OF APPLICATION
    By mode of application type, the seed treatment segment is projected to register the highest CAGR of 6.2%.
  • BY FORMULATION
    By formulation type, the liquid segment is projected to grow at the fastest rate from 2025 to 2030.
  • BY CROP TYPE
    By crop type segment, the cereals & grains segment is estimated to lead the market.
  • BY ORIGIN
    Synthetic crop protection chemicals is projected to grow at the fastest rate from 2025 to 2030.
  • COMPETITIVE LANDSCAPE - KEY PLAYERS
    Companies such as BASF SE, Bayer AG, FMC Corporation, and Syngenta Group were identified as some of the star players in the North America crop protection chemical market, given their strong market share and product footprint.
  • COMPETITIVE LANDSCAPE - STARTUPS
    Marrone Bio Innovations, Inc., Helena Agri-Enterprises, and American Vanguard Corporation have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.

The North America crop protection chemicals market is experiencing strong growth, driven by increasing pest and weed resistance, climate-induced disease pressure, and the need to protect yield across large-scale commercial farming systems. Continued innovation of herbicides, insecticides, and fungicides, along with rising adoption of precision agriculture, seed treatments, and integrated pest management practices, further supports market expansion across the region.

TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS

A key trend in the North American market is the growing focus on the use of reduced-risk and integrated crop protection products. Farmers are increasingly resorting to the use of a combination of traditional insecticides, biologicals, seed treatments, and precision delivery systems to improve efficiency and align with regulatory and sustainability requirements. This has been driven by the need for resistance management, reduced concentrations of residues, and the increasing popularity of eco-friendly agriculture, which forced the industry to innovate, produce more precise products, and combine chemical and biological lines tailored to the requirements of crops in specific geographic locations.

North America Crop Protection Chemicals Market Disruptions

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

MARKET DYNAMICS

Drivers
Impact
Level
  • Large-scale row-crop farming to sustain strong chemical protection demand
  • Integrated crop protection programs drive consistent chemical usage
RESTRAINTS
Impact
Level
  • Stringent EPA and PMRA regulations restrict active ingredient availability
  • Input cost inflation and channel destocking pressure near-term sales
OPPORTUNITIES
Impact
Level
  • Growing biological and seed-treatment adoption complements chemical portfolios
  • Precision agriculture enables optimized chemical application and premium products
CHALLENGES
Impact
Level
  • Rising weed and pest resistance reduces effectiveness of existing chemistries
  • Supply-chain disruptions impact formulation, distribution, and inventory stability

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Driver: Large-scale row-crop farming to sustain strong chemical protection demand

Heavy demand due to large-scale farming of crops to control weeds, pests, and diseases on a massive scale. Crops like corn, soybeans, wheat, and cotton need to be constantly protected with herbicides, insecticides, and fungicides to secure crop development. Factors like the need to increase the use of machinery and give utmost importance to crop output help to maintain public acceptance of crop protection on a large scale.

Restraint: Stringent EPA and PMRA regulations restrict active ingredient availability

Ongoing re-registration reviews, but also increasingly stricter residue limits coupled with advancing and developing environmental risk assessments, which can entail compliance costs as well as label restrictions or withdrawal of some chemistries. The above constraints further limit the available options for growers and would slow the introduction of new active ingredients throughout the United States and Canada.

Opportunity: Growing biological and seed-treatment adoption complements chemical portfolios

The growing acceptance of biologicals and seed treatment solutions creates the best potential for the North American crop protection chemicals market, coming as an add-on to conventional chemical portfolios. Producing biologicals and seed-applied chemistries enables early pest and disease control, reduced repetition in foliar applications, and more resistance management strategies. By combining these solutions, manufacturers can provide more complete, sustainable crop protection offerings that are compliant with regulatory expectations and evolving grower preferences.

Challenge: Rising weed and pest resistance reduces effectiveness of existing chemistries

Increasing resistance among weeds and pests, making traditional products and modes of action less effective, is one of the biggest challenges faced by the crop protection chemicals industry in the North American market. The over-reliance on the same modes of action has caused the weeds and insects to become resistant, thus increasing the costs involved in their control.

NORTH AMERICA CROP PROTECTION CHEMICALS MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
Integrated use of chemical insecticides and biological solutions in corn and soybean systems Enhances targeted pest control, supports resistance management, and sustains row-crop yields
Fungicides and complementary biological products in fruits and vegetables Strengthens disease management, improves produce quality, and meets residue compliance standards
Advanced fungicides and seed-applied chemical treatments in cereals and grains Improves early-stage protection, enhances plant vigor, and ensures consistent field performance
Selective insecticides and herbicides applied in row and specialty crops Controls resistant pests effectively while supporting integrated pest management programs

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET ECOSYSTEM

Some of the prominent companies in this market include well-established and financially sound manufacturers of crop protection chemical products. These companies have been operational in the market for over a decade and have diversified portfolios, latest technologies, and excellent global sales and marketing networks. The North American crop protection chemical ecosystem comprises manufacturers, regulatory bodies, and end users. Key manufacturers like Corteva Agriscience, UPL Limited, Certis Biologicals, and BASF have a strong presence in North America.

North America Crop Protection Chemicals Market Ecosystem

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET SEGMENTS

North America Crop Protection Chemicals Market Segments

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

North America Crop Protection Chemicals Market, by Type

In North America, crop protection chemicals constitute four major segments: herbicides, insecticides, fungicides, and bactericides. Herbicides account for the largest share of the market, supported by prevalent cultivation of row crops and the need for control of resistant weed species across corn, soybean, and wheat acreage. Insecticides find a great extent of use in controlling increasing insect pressure arising from climate variability and intensive agricultural practices. Fungicides and bactericides are critical in preventing crop losses due to diseases, particularly in cereals, fruits, and vegetables. Current trends, including an emphasis on resistance management, sophisticated formulation technologies, and subsequent integration with biological solutions, are, therefore, continuing to mold demand across all product types.

North America Crop Protection Chemicals Market, by Mode of Application

The North America crop protection chemicals market is segmented by the mode of application: seed treatment, soil treatment, and foliar application. Foliar application dominates the market because of its flexibility and efficiency to manage in-season weed, pest, and disease outbreaks across row and specialty crops. Seed treatment is gaining popularity because of its early-stage protection, increase in crop establishment, and reduction in the need for multiple foliar sprays. Soil treatment is used to manage soil-borne pests, diseases, and nematodes, especially in high-value crops. Advancements in formulation technology and precision application tools are enhancing the efficacy of and adoption for all application modes on a continuous basis.

North America Crop Protection Chemicals Market, by Formulation

The North America crop protection chemicals market segment by formulation has been broadly categorized into liquid formulations and solid formulations. Liquid formulations backed up their larger proportion of ease of handling, uniform coverage, and compatibility with modern spraying equipment and precision application systems. These formulations are well-suited for foliar and soil applications among both row and specialty crops. On the other hand, solid formulations in the form of powders and granules would be preferred for seed treatments and certain particular applications in the soil where controlled release and stabilization were needed. Continuous advancements in formulation stability, dispersion, and safety put forward demand for both types.

North America Crop Protection Chemicals Market, by Origin

The North America crop protection chemicals market segment is dominated by synthetic chemicals. Synthetic crop protection chemicals tend to dominate the market for these reasons: proven efficacy, broad spectrum of activity, and reliability on a large scale in row crop farming. Biopesticides are gaining ground because of regulatory pressure to adopt microbial, biochemical, and botanical solutions; concern about resistance; and sustainability goals. The increasing integration of biopesticides in IPM programs with conventional chemistries has changed the composition of product portfolios as well as helped in achieving a balanced growth of the market.

North America Crop Protection Chemicals Market, by Crop Type

Cereals & grains, oilseeds & pulses, and fruits & vegetables are the categories found in the North America crop protection chemicals market. There is a high share for cereals and grains because a large area is being planted in corn, wheat, and barley, which in turn causes a high demand for herbicides and fungicides. Oilseeds and pulses, especially soybean and canola, benefit from integrated weed and pest management programs to safeguard the yield. Fruits and vegetables were the most lucrative category because they are usually associated with high insecticidal and fungicidal applications to meet quality and residue standards.

REGION

US to be the fastest-growing country in the North America crop protection chemicals market during the forecast period

The fastest-growing country in the North American market for crop protection chemicals is projected to be the US, since growing resistance in weeds, rising pests, pressure from diseases, and the need for yield protection in extensive row-cropping systems account for an increasing demand for the chemicals. The adoption of new active molecules of advanced herbicides, insecticides, and fungicides, alongside the rapid uptake of seed treatments and precision application technologies, is therefore pushing the market forward. Continuous innovation of products, strong investment into research and development, and increasingly wider use of integrated pest management practices are additionally strengthening the growth prospects across the major US agricultural regions.

North America Crop Protection Chemicals Market Region

NORTH AMERICA CROP PROTECTION CHEMICALS MARKET: COMPANY EVALUATION MATRIX

Star players such as Corteva Agriscience have expansive portfolios, significant brand visibility, and substantial market influence, while emerging leaders like Nufarm Limited are expanding rapidly in North America with innovative, eco-friendly crop protection solutions. Participants maintain steady operations, and pervasive players hold moderate market presence.

North America Crop Protection Chemicals Market Evaluation Metrics

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

KEY MARKET PLAYERS

MARKET SCOPE

REPORT METRIC DETAILS
Market Size, 2024 (Value) USD 15.98 Billion
Market Forecast, 2030 (Value) USD 22.26 Billion
Growth Rate CAGR of 5.7% during 2025 to 2030
Years Considered 2020–2030
Base Year 2024
Forecast Period 2025–2030
Units Considered Value (USD Million/Billion)
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Segments Covered
  • By Type:
    • Herbicides
    • Insecticides
    • Fungicides & Bactericides
    • Other Types
  • By Mode of Application:
    • Seed Treatment
    • Soil Treatment
    • Foliar Spray
    • Other Modes of Application
  • By Formulation:
    • Solid
    • Liquid
  • By Origin:
    • Synthetic
    • Biopesticides
  • By Crop Type:
    • Cereals & Grains
    • Oilseeds & Pulses
    • Fruits & Vegetables
    • Other Crop Types
Countries Covered US, Mexico, Canada

WHAT IS IN IT FOR YOU: NORTH AMERICA CROP PROTECTION CHEMICALS MARKET REPORT CONTENT GUIDE

North America Crop Protection Chemicals Market Content Guide

DELIVERED CUSTOMIZATIONS

We have successfully delivered the following deep-dive customizations:

CLIENT REQUEST CUSTOMIZATION DELIVERED VALUE ADDS
North America–based Crop Protection Manufacturer
  • Competitive benchmarking of leading herbicide, insecticide, and fungicide players in the US, Canada, and Mexico
  • Regulatory landscape assessment covering EPA and PMRA frameworks
  • Market segmentation by crop type, formulation, and application mode
  • Identified high-growth opportunities in corn, soybean, wheat, fruits, and vegetables
  • Mapped demand trends across seed treatment, foliar, and soil applications
  • Highlighted resistance-driven demand and reduced-risk chemistry adoption
Global Agrochemical Multinational
  • Analysis of innovation pipelines and upcoming product launches in North America
  • Evaluation of active ingredient re-registrations and label change
  • Competitor strategy assessment across premium and generic portfolios
  • Identified portfolio gaps and differentiation opportunities by crop and region
  • Tracked shifts toward integrated chemical–biological solutions
  • Provided insights on pricing, channel strategy, and lifecycle management
North America–based Agribusiness/Agritech Firm
  • Country-level adoption analysis across the US, Canada, and Mexico
  • Assessment of precision application, seed treatment, and digital integration trends
  • Review of grower practices and technology penetration
  • Identified strong adoption in large-scale row crops and specialty crops
  • Highlighted opportunities tied to precision spraying and IPM programs
  • Mapped technology-driven demand for advanced formulations
Regional Distributor/Formulator
  • Evaluation of distribution channels and dealer networks in North America
  • Supply chain, formulation sourcing, and logistics analysis
  • Market mapping by product type and formulation (liquid vs solid)
  • Identified regional expansion and private-label opportunities
  • Highlighted crop- and region-specific product demand patterns
  • Provided insights into distributor margin structures and channel dynamics
Investor/Private Equity Firm
  • Market sizing and competitive positioning of leading North American players
  • Analysis of M&A, licensing, and portfolio divestment activity
  • Financial and strategic assessment of mid-tier and niche companies
  • Identified acquisition targets in generics, specialty chemistries, and biological adjacencies
  • Tracked consolidation trends and regulatory-driven exits
  • Delivered actionable insights for investment and portfolio optimization

RECENT DEVELOPMENTS

  • January 2025: Corteva Agriscience launched Enversa as a novel preemergent herbicide used prior to planting soybean crops; the product was designed to use a unique encapsulation technique to prolong the effectiveness of acetochlor on both broadleaf and grass weeds.
  • March 2025: Corteva Agriscience also announced two new postemergence herbicides for use in soybean production: Kyber Pro and Sonic Boom, which have multiple modes of action and extended residual weed control; both products have been shown to control resistant weed populations.
  • April 2025: Syngenta Group launched the CruiserMaxx Vibrance Elite seed treatment, which combined fungicides and insecticides to help enhance seedling development early in the growing season, as well as provide protection against soil-borne diseases and insect pests to cereals.
  • December 2024: BASF SE continued the trend of innovation through product launches, focusing on crop health with their Zorina Fungicide, which provided a wide variety of disease control options for several key crops and supports producers in controlling disease more effectively over time.

Table of Contents

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TITLE
PAGE NO
1
INTRODUCTION
 
 
 
 
15
2
EXECUTIVE SUMMARY
 
 
 
 
 
3
PREMIUM INSIGHTS
 
 
 
 
 
4
MARKET OVERVIEW
Captures industry movement, adoption patterns, and strategic signals across key end-use segments and regions.
 
 
 
 
 
 
4.1
INTRODUCTION
 
 
 
 
 
4.2
MACROECONOMIC INDICATORS
 
 
 
 
 
4.3
MARKET DYNAMICS
 
 
 
 
 
 
4.3.1
DRIVERS
 
 
 
 
 
 
4.3.1.1
LARGE-SCALE ROW-CROP FARMING SUSTAINS STRONG CHEMICAL PROTECTION DEMAND
 
 
 
 
 
4.3.1.2
INTEGRATED CROP PROTECTION PROGRAMS DRIVE CONSISTENT CHEMICAL USAGE
 
 
 
 
4.3.2
RESTRAINTS
 
 
 
 
 
 
4.3.2.1
STRINGENT EPA AND PMRA REGULATIONS RESTRICT ACTIVE INGREDIENT AVAILABILITY
 
 
 
 
 
4.3.2.2
INPUT COST INFLATION AND CHANNEL DESTOCKING PRESSURE NEAR-TERM SALES
 
 
 
 
4.3.3
OPPORTUNITIES
 
 
 
 
 
 
4.3.3.1
GROWING BIOLOGICAL AND SEED-TREATMENT ADOPTION COMPLEMENTS CHEMICAL PORTFOLIOS
 
 
 
 
 
4.3.3.2
PRECISION AGRICULTURE ENABLES OPTIMIZED CHEMICAL APPLICATION AND PREMIUM PRODUCTS
 
 
 
 
4.3.4
CHALLENGES
 
 
 
 
 
 
4.3.4.1
RISING WEED AND PEST RESISTANCE REDUCES EFFECTIVENESS OF EXISTING CHEMISTRIES
 
 
 
 
 
4.3.4.2
SUPPLY-CHAIN DISRUPTIONS IMPACT FORMULATION, DISTRIBUTION, AND INVENTORY STABILITY
 
 
 
4.3
UNMET NEEDS AND WHITE SPACES
 
 
 
 
 
4.4
INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNITIES
 
 
 
 
 
4.5
STRATEGIC MOVES BY TIER-1/2/3 PLAYERS
 
 
 
 
5
INDUSTRY TRENDS
Covers the key developments, trend analysis, and actionable insights to support strategic planning and positioning.
 
 
 
 
 
 
5.1
PORTER’S FIVE FORCES ANALYSIS
 
 
 
 
 
5.2
VALUE CHAIN ANALYSIS
 
 
 
 
 
 
5.3
ECOSYSTEM ANALYSIS
 
 
 
 
 
 
5.4
PRICING ANALYSIS
 
 
 
 
 
 
 
5.4.1
AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE, 2020–2024
 
 
 
 
 
5.4.2
AVERAGE SELLING PRICE TREND, BY MODE OF APPLICATION, 2020–2024
 
 
 
 
 
5.4.3
AVERAGE SELLING PRICE TREND, BY ORIGIN, 2020–2024
 
 
 
 
 
5.4.4
AVERAGE SELLING PRICE TREND, BY FORMULATION, 2020–2024
 
 
 
 
 
5.4.5
AVERAGE SELLING PRICE TREND, BY REGION, 2020–2024
 
 
 
 
5.5
TRADE ANALYSIS
 
 
 
 
 
 
 
5.5.1
IMPORT SCENARIO (HS CODE 3808)
 
 
 
 
 
5.5.2
EXPORT SCENARIO (HS CODE 3808)
 
 
 
 
5.6
KEY CONFERENCES AND EVENTS, 2025–2026
 
 
 
 
 
5.7
TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
 
 
 
 
 
5.8
INVESTMENT AND FUNDING SCENARIO
 
 
 
 
 
5.9
CASE STUDY ANALYSIS
 
 
 
 
 
5.10
IMPACT OF 2025 US TARIFF – NORTH AMERICA CROP PROTECTION CHEMICALS MARKET
 
 
 
 
 
 
 
5.10.1
INTRODUCTION
 
 
 
 
 
5.10.2
KEY TARIFF RATES
 
 
 
 
 
5.10.3
PRICE IMPACT ANALYSIS
 
 
 
 
 
5.10.4
IMPACT ON COUNTRIES/REGIONS
 
 
 
 
 
5.10.5
IMPACT ON END-USE INDUSTRIES
 
 
 
6
STRATEGIC DISRUPTION THROUGH TECHNOLOGY, PATENTS, DIGITAL, AND AI ADOPTIONS
 
 
 
 
 
 
6.1
KEY EMERGING TECHNOLOGIES
 
 
 
 
 
 
6.1.1
AI-ENABLED PRECISION APPLICATION SYSTEMS
 
 
 
 
 
6.1.2
DIGITAL FIELD MANAGEMENT SUITES
 
 
 
 
 
6.1.3
AUTONOMOUS ROBOTS FOR TARGETED CROP PROTECTION
 
 
 
 
 
6.1.4
DRONE-BASED MONITORING AND VARIABLE SPRAYING
 
 
 
 
 
6.1.5
IOT SENSOR NETWORKS FOR IN-FIELD DECISIONING.
 
 
 
 
6.2
COMPLEMENTARY TECHNOLOGIES
 
 
 
 
 
6.3
TECHNOLOGY/PRODUCT ROADMAP
 
 
 
 
 
6.4
PATENT ANALYSIS
 
 
 
 
 
 
6.5
FUTURE APPLICATIONS
 
 
 
 
 
6.6
IMPACT OF AI/GEN AI ON NORTH AMERICA CROP PROTECTION CHEMICALS MARKET
 
 
 
 
 
 
 
6.6.1
TOP USE CASES AND MARKET POTENTIAL
 
 
 
 
 
6.6.2
BEST PRACTICES IN NORTH AMERICA CROP PROTECTION CHEMICALS MARKET
 
 
 
 
 
6.6.3
CASE STUDIES OF AI IMPLEMENTATION IN THE NORTH AMERICA CROP PROTECTION CHEMICALS MARKET
 
 
 
 
 
6.6.4
INTERCONNECTED ADJACENT ECOSYSTEM AND IMPACT ON MARKET PLAYERS
 
 
 
 
 
6.6.5
CLIENTS’ READINESS TO ADOPT GENERATIVE AI IN NORTH AMERICA CROP PROTECTION CHEMICALS MARKET
 
 
 
 
6.7
SUCCESS STORIES AND REAL-WORLD APPLICATIONS
 
 
 
 
7
REGULATORY LANDSCAPE
 
 
 
 
 
 
7.1
REGIONAL REGULATIONS AND COMPLIANCE
 
 
 
 
 
 
7.1.1
REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
 
 
 
 
 
7.1.2
INDUSTRY STANDARDS
 
 
 
8
CUSTOMER LANDSCAPE & BUYER BEHAVIOR
 
 
 
 
 
 
8.1
DECISION-MAKING PROCESS
 
 
 
 
 
8.2
BUYER STAKEHOLDERS AND BUYING EVALUATION CRITERIA
 
 
 
 
 
8.3
ADOPTION BARRIERS & INTERNAL CHALLENGES
 
 
 
 
 
8.4
UNMET NEEDS FROM VARIOUS END-USE INDUSTRIES
 
 
 
 
 
8.5
MARKET PROFITABILITY
 
 
 
 
9
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY TYPE
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
9.1
INTRODUCTION
 
 
 
 
 
9.2
HERBICIDES
 
 
 
 
 
 
9.2.1
COMBATING HERBICIDE-RESISTANT WEEDS IN LARGE-SCALE ROW CROPS
 
 
 
 
9.3
INSECTICIDES
 
 
 
 
 
 
9.3.1
PROTECTING YIELD AGAINST INCREASING INSECT PRESSURE AND CLIMATE VARIABILITY
 
 
 
 
9.4
FUNGICIDES & BACTERICIDES
 
 
 
 
 
 
9.4.1
PREVENTING YIELD LOSSES FROM EXPANDING DISEASE PRESSURE IN CROPS
 
 
 
 
9.5
OTHER CROP PROTECTION CHEMICALS
 
 
 
 
10
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY ORIGIN
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
11.1
INTRODUCTION
 
 
 
 
 
11.2
SYNTHETIC
 
 
 
 
 
 
11.2.1
ENSURING RELIABLE, BROAD-SPECTRUM CROP PROTECTION ACROSS LARGE ACREAGE
 
 
 
 
11.3
BIOPESTICIDES
 
 
 
 
 
 
11.3.1
ADVANCING SUSTAINABLE PEST CONTROL TO MEET REGULATORY AND GROWER EXPECTATIONS
 
 
 
11
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY MODE OF APPLICATION
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
10.1
INTRODUCTION
 
 
 
 
 
10.2
SEED TREATMENT
 
 
 
 
 
 
10.2.1
ENHANCING EARLY-STAGE CROP PROTECTION AND SEED VIGOR
 
 
 
 
10.3
SOIL TREATMENT
 
 
 
 
 
 
10.3.1
IMPROVING ROOT HEALTH AND LONG-TERM PEST SUPPRESSION
 
 
 
 
10.4
FOLIAR SPRAY
 
 
 
 
 
 
10.4.1
TARGETED DISEASE AND PEST CONTROL DURING CRITICAL GROWTH STAGES
 
 
 
 
10.4
OTHER MODES OF APPLICATION
 
 
 
 
11
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY FORMULATION
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
11.1
INTRODUCTION
 
 
 
 
 
11.2
LIQUID
 
 
 
 
 
 
11.2.1
PROVIDING UNIFORM COVERAGE AND RAPID PEST/DISEASE CONTROL
 
 
 
 
11.3
SOLID
 
 
 
 
 
 
11.3.1
ENSURING EASY HANDLING AND PRECISE APPLICATION ACROSS FIELDS
 
 
 
12
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY CROP TYPE
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
12.1
INTRODUCTION
 
 
 
 
 
12.2
CEREALS & GRAINS
 
 
 
 
 
 
12.2.1
PROTECTING HIGH-VOLUME ROW CROPS FROM WEEDS, PESTS, AND DISEASES
 
 
 
 
 
12.2.1
CORN
 
 
 
 
 
12.2.2
WHEAT
 
 
 
 
 
12.2.3
RICE
 
 
 
 
 
12.2.4
OTHER CEREALS & GRAINS
 
 
 
 
12.3
OILSEEDS & PULSES
 
 
 
 
 
 
12.3.1
ENSURING YIELD SECURITY AND QUALITY IN SOYBEAN, CANOLA, AND PULSES
 
 
 
 
 
12.3.1
SOYBEAN
 
 
 
 
 
12.3.2
SUNFLOWER
 
 
 
 
 
12.3.3
OTHER OILSEEDS & PULSES
 
 
 
 
12.4
FRUITS & VEGETABLES
 
 
 
 
 
 
12.4.1
MAINTAINING CROP QUALITY AND MARKETABLE PRODUCE AGAINST PEST PRESSURE
 
 
 
 
 
12.4.1
POME FRUITS
 
 
 
 
 
12.4.2
CITRUS FRUITS
 
 
 
 
 
12.4.3
LEAFY VEGETABLES
 
 
 
 
 
12.4.4
BERRIES
 
 
 
 
 
12.4.5
ROOT & TUBER VEGETABLES
 
 
 
 
 
12.4.6
OTHER FRUITS & VEGETABLES
 
 
 
 
12.5
OTHER CROP TYPES
 
 
 
 
15
NORTH AMERICA CROP PROTECTION CHEMICALS MARKET, BY COUNTRY
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
 
15.1
INTRODUCTION
 
 
 
 
 
15.2
NORTH AMERICA
 
 
 
 
 
 
15.2.1
US
 
 
 
 
 
 
15.2.1.1
MAXIMIZING YIELD AND CROP PROTECTION ACROSS LARGE COMMERCIAL ACREAGE
 
 
 
 
15.2.2
CANADA
 
 
 
 
 
 
15.2.2.1
SAFEGUARDING MAJOR GRAIN AND OILSEED PRODUCTION AGAINST PESTS AND DISEASES
 
 
 
 
15.2.3
MEXICO
 
 
 
 
 
 
15.2.3.1
ENHANCING PRODUCTIVITY AND PROTECTING HORTICULTURAL AND FIELD CROPS
 
 
16
COMPETITIVE LANDSCAPE
 
 
 
 
 
 
16.1
OVERVIEW
 
 
 
 
 
16.2
KEY PLAYER STRATEGIES/RIGHT TO WIN
 
 
 
 
 
 
16.2.1
COMPETITIVE STRATEGIES INITIATIVES
 
 
 
 
16.3
REVENUE ANALYSIS
 
 
 
 
 
 
16.4
MARKET SHARE ANALYSIS
 
 
 
 
 
 
16.5
BRAND COMPARISON
 
 
 
 
 
 
 
16.5.1
SYNGENTA GROUP (SYNGENTA GROUP)
 
 
 
 
 
16.5.2
BASF SE (BASF SE )
 
 
 
 
 
16.5.3
CORTEVA (CORTEVA)
 
 
 
 
 
16.5.4
FMC CORPORATION (FMC CORPORATION )
 
 
 
 
16.6
COMPANY EVALUATION MATRIX: KEY PLAYERS,
 
 
 
 
 
 
 
16.6.1
STARS
 
 
 
 
 
16.6.2
EMERGING LEADERS
 
 
 
 
 
16.6.3
PERVASIVE PLAYERS
 
 
 
 
 
16.6.4
PARTICIPANTS
 
 
 
 
 
16.6.5
COMPANY FOOTPRINT: KEY PLAYERS,
 
 
 
 
 
 
16.6.5.1
COMPANY FOOTPRINT
 
 
 
 
 
16.6.5.2
TYPE FOOTPRINT
 
 
 
 
 
16.6.5.3
MODE OF APPLICATION FOOTPRINT
 
 
 
 
 
16.6.5.4
FORMULATION FOOTPRINT
 
 
 
 
 
16.6.5.5
REGION FOOTPRINT
 
 
 
16.7
COMPANY EVALUATION MATRIX: STARTUPS/SMES,
 
 
 
 
 
 
 
16.7.1
PROGRESSIVE COMPANIES
 
 
 
 
 
16.7.2
RESPONSIVE COMPANIES
 
 
 
 
 
16.7.3
DYNAMIC COMPANIES
 
 
 
 
 
16.7.4
STARTING BLOCKS
 
 
 
 
 
16.7.5
COMPETITIVE BENCHMARKING: STARTUPS/SMES,
 
 
 
 
 
 
16.7.5.1
DETAILED LIST OF KEY STARTUPS/SMES
 
 
 
 
 
16.7.5.2
COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
 
 
 
16.8
COMPANY VALUATION AND FINANCIAL METRICS
 
 
 
 
 
16.9
COMPETITIVE SCENARIO
 
 
 
 
 
 
16.9.1
PRODUCT LAUNCHES
 
 
 
 
 
16.9.2
DEALS
 
 
 
 
 
16.9.3
EXPANSIONS
 
 
 
17
COMPANY PROFILES
 
 
 
 
 
 
17.1
KEY PLAYERS
 
 
 
 
 
 
17.1.1
BASF SE
 
 
 
 
 
 
17.1.1.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.1.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.1.3
MNM VIEW
 
 
 
 
 
 
17.1.1.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.1.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.1.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.2
BAYER AG
 
 
 
 
 
 
17.1.2.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.2.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.2.3
MNM VIEW
 
 
 
 
 
 
17.1.2.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.2.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.2.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.3
FMC CORPORATION
 
 
 
 
 
 
17.1.3.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.3.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.4.3
MNM VIEW
 
 
 
 
 
 
17.1.3.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.3.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.3.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.4
SYNGENTA GROUP
 
 
 
 
 
 
17.1.4.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.4.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.4.3
MNM VIEW
 
 
 
 
 
 
17.1.4.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.4.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.4.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.5
CORTEVA
 
 
 
 
 
 
17.1.5.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.5.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.5.3
MNM VIEW
 
 
 
 
 
 
17.1.5.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.5.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.5.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.6
UPL
 
 
 
 
 
 
17.1.6.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.6.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.6.3
MNM VIEW
 
 
 
 
 
 
17.1.6.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.6.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.6.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.7
NUFARM
 
 
 
 
 
 
17.1.7.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.7.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.7.3
MNM VIEW
 
 
 
 
 
 
17.1.7.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.7.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.7.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.8
SUMITOMO CHEMICALS CO., LTD
 
 
 
 
 
 
17.1.8.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.8.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.8.3
MNM VIEW
 
 
 
 
 
 
17.1.8.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.8.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.8.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.9
ALIBAUGH LLC
 
 
 
 
 
 
17.1.9.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.9.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.9.3
MNM VIEW
 
 
 
 
 
 
17.1.9.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.9.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.9.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.10
KOPPERT BIOLOGICAL SYSTEMS
 
 
 
 
 
 
17.1.10.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.10.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.10.3
MNM VIEW
 
 
 
 
 
 
17.1.10.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.10.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.10.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.11
GOWAN COMPANY
 
 
 
 
 
 
17.1.11.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.11.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.11.3
MNM VIEW
 
 
 
 
 
 
17.1.11.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.11.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.11.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.12
AMERICAN VANGUARD CORPORATION
 
 
 
 
 
 
17.1.12.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.12.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.12.3
MNM VIEW
 
 
 
 
 
 
17.1.12.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.12.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.12.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.13
KUMIAI CHEMICAL INDUSTRY CO., LTD
 
 
 
 
 
 
17.1.13.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.13.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.13.3
MNM VIEW
 
 
 
 
 
 
17.1.13.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.13.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.13.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.14
PI INDUSTRIES
 
 
 
 
 
 
17.1.14.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.14.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.14.3
MNM VIEW
 
 
 
 
 
 
17.1.14.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.14.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.14.3.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
17.1.15
CHR. HANSEN A/S
 
 
 
 
 
 
17.1.15.1
BUSINESS OVERVIEW
 
 
 
 
 
17.1.15.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
17.1.15.3
MNM VIEW
 
 
 
 
 
 
17.1.15.3.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
17.1.15.3.2
STRATEGIC CHOICES
 
 
 
 
 
17.1.15.3.3
WEAKNESSES/COMPETITIVE THREATS
 
18
RESEARCH METHODOLOGY
 
 
 
 
 
 
18.1
RESEARCH DATA
 
 
 
 
 
 
18.1.1
SECONDARY DATA
 
 
 
 
 
 
18.1.1.1
KEY DATA FROM SECONDARY SOURCES
 
 
 
 
18.1.2
PRIMARY DATA
 
 
 
 
 
 
18.1.2.1
KEY DATA FROM PRIMARY SOURCES
 
 
 
 
 
18.1.2.2
KEY PRIMARY PARTICIPANTS
 
 
 
 
 
18.1.2.3
BREAKDOWN OF PRIMARY INTERVIEWS
 
 
 
 
 
18.1.2.4
KEY INDUSTRY INSIGHTS
 
 
 
18.2
MARKET SIZE ESTIMATION
 
 
 
 
 
 
18.2.1
BOTTOM-UP APPROACH
 
 
 
 
 
18.2.2
TOP-DOWN APPROACH
 
 
 
 
 
18.2.3
BASE NUMBER CALCULATION
 
 
 
 
18.3
MARKET FORECAST APPROACH
 
 
 
 
 
 
18.3.1
SUPPLY SIDE
 
 
 
 
 
18.3.2
DEMAND SIDE
 
 
 
 
18.4
DATA TRIANGULATION
 
 
 
 
 
18.5
FACTOR ANALYSIS
 
 
 
 
 
18.6
RESEARCH ASSUMPTIONS
 
 
 
 
 
18.7
RESEARCH LIMITATIONS AND RISK ASSESSMENT
 
 
 
 
19
APPENDIX
 
 
 
 
 
 
19.1
DISCUSSION GUIDE
 
 
 
 
 
19.2
KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
 
 
 
 
 
19.3
CUSTOMIZATION OPTIONS
 
 
 
 
 
19.4
RELATED REPORTS
 
 
 
 
 
19.5
AUTHOR DETAILS
 
 
 
 

Methodology

The study involved four major activities in estimating the current size of the North America Crop Protection Chemicals market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the North America Crop Protection Chemicals market.

In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases were referred to identify and collect information. This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the North America Crop Protection Chemicals market.

Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after obtaining information regarding the North America Crop Protection Chemicals market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to mode of application, crop type, type, form, origin, and region.

North America Crop Protection Chemicals Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the North America Crop Protection Chemicals Market. These approaches were also used extensively to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:

  • Key players were identified through extensive secondary research.
  • Primary and secondary research determined the industry’s value chain and market size.
  • All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
  • All the possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
  • The following figure provides an illustrative representation of the complete market size estimation process implemented in this research study for an overall estimation of the North America Crop Protection Chemicals market in a consolidated format.

The following sections (bottom-up & top-down) depict the overall market size estimation process employed for the purpose of this study.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. Data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall North America Crop Protection Chemicals market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.

Market Definition

According to FAO, a crop protection chemical means a pesticide product intended to prevent, destroy, or control any pest causing harm during or otherwise interfering with the production, processing, storage, transport /or marketing of food, agricultural commodities, and wood and wood products.

North America Crop Protection Chemicals are used to protect crops from diseases, pests, and unwanted weeds & grasses, ultimately resulting in better yield. These chemicals include fungicides, herbicides, insecticides, nematicides, and other such chemicals that can either be synthetically or naturally produced. North America Crop Protection Chemicals are preferred over seed treatment chemicals and genetically modified (GM) crops because of their high effectiveness and easy application. North America Crop Protection Chemicals can be used in liquid or solid form and are widely applied to cereals & oilseeds and fruits & vegetables. They are mainly applied through seed treatment, soil treatment, and foliar spray.

Key Stakeholders

  • Crop protection chemical manufacturers
  • Crop protection chemical importers and exporters
  • Crop protection chemical traders, distributors and suppliers
  • Pesticides manufacturers
  • Research institutes and organizations
  • Government bodies, venture capitalists, and private equity firms
  • Regulatory Bodies
    • World Health Organization (WHO)
    • European Crop Protection Agency (ECPA)
    • Pesticides Manufacturers and Formulators Association (PMFAI)
    • China Crop Protection Industry Association (CCPIA)
    • Food and Agriculture Organization (FAO)  
    • US Department of Agriculture (USDA)
    • Institute of Food and Agricultural Sciences (IFAS)
    • US Environmental Protection Agency (US EPA)
    • Organization for Economic Co-operation and Development (OECD)
    • Federal Office of Consumer Protection and Food Safety
    • European Food Safety Authority
    • Ministry of Agriculture & Farmers Welfare
    • Department Of Agriculture, Cooperation & Farmers Welfare
    • Directorate Of Plant Protection, Quarantine & Storage
  • Commercial Research & Development (R&D) Institutions and Financial Institutions

Report Objectives

Market Intelligence

  • To determine and project the size of the North America Crop Protection Chemicals market with respect to the mode of application, type, form, origin, crop type, and region, over five years, ranging from 2024 to 2029.
  • To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across the key regions
  • To analyze the demand-side factors based on the following:
    • Impact of macro-and micro-economic factors on the market
    • Shifts in demand patterns across different subsegments and regions.

Competitive Intelligence

  • Identifying and profiling the key players in the North America Crop Protection Chemicals market
  • Providing a comparative analysis of market leaders based on the following:
    • Product offerings
    • Business strategies
    • Strengths and weaknesses
    • Key financials
  • Understanding the competitive landscape and identifying the major growth strategies players across the country adopt.
  • Providing insights on key product innovations and investments in the North America Crop Protection Chemicals market.

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  • Product Matrix, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis

With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.

  • Further breakdown of the Rest of Europe into Belgium, Luxemburg, the Czech Republic, Denmark, Greece, Ireland, Hungary, the Netherlands, Austria, Portugal, Slovenia, Finland, and Sweden.  
  • Further breakdown of the Rest of Asia Pacific into New Zealand, Vietnam, Thailand, Oceania (tropical Pacific islands), and South Korea.  
  • Further breakdown of the Rest of South America into Paraguay, Ecuador, Peru, and Chile.  

Company Information

  • Detailed analyses and profiling of additional market players (up to five)

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Growth opportunities and latent adjacency in North America Crop Protection Chemicals Market

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