North America Home Automation System Market
North America Home Automation System Market by Product (Lighting Controls, Smart Speakers, Entertainment & Other Controls, HVAC Controls, Security & Access Controls), Protocol (Wired, Wireless), System Type (Behavioral, Proactive) - Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The North America home automation system market is projected to reach USD 25.74 billion by 2030 from USD 19.79 billion in 2025, at a CAGR of 5.4% from 2025 to 2030. The regional market is driven by the rising demand for convenience, safety, and energy efficiency among homeowners. High penetration of smartphones, broadband internet, and connected devices supports easy adoption of automated home systems. Increasing energy costs and focus on sustainability drive the demand for smart lighting, HVAC, and energy management solutions. In addition, the presence of leading technology companies and availability of DIY installation options boost the market growth. The US home automation systems market size is witnessing strong growth as consumers increasingly adopt smart home technologies to enhance comfort, security, and energy efficiency. Rising demand for connected devices such as smart lighting, HVAC controls, security systems, and voice-enabled assistants is expanding the market size and strengthening the US share within North America. Key trends shaping the market include the integration of AI and IoT, growing adoption of wireless and cloud-based platforms, increasing use of smart energy management solutions, and higher consumer preference for home security and remote monitoring systems, collectively driving sustained market expansion.
KEY TAKEAWAYS
-
BY COUNTRYCanada is projected to register a CAGR of 6.5% in the North America home automation system market from 2025 to 2030.
-
BY SYSTEM TYPEThe behavioral segment held the largest market share of 97.9% in 2024.
-
BY INSTALLATION TYPENew installation segment captured a 65.6% share of the North America home automation system market in 2024.
-
COMPETITIVE LANDSCAPEJohnson Controls Inc., Schneider Electric, and Siemens were identified as some of the star players in the North America home automation system market, given their strong market share and product footprint.
-
COMPETITIVE LANDSCAPEGovee and Wyze Labs, Inc. have distinguished themselves among startups and SMEs due to their strong product portfolio and business strategy.
The North America home automation system market is expanding due to changing lifestyles and growing preference for remote home management. Homeowners increasingly use mobile apps and voice assistants to control lighting, security, and appliances. New residential construction and smart housing projects are integrating automation systems at the building stage. Supportive government incentives and utility rebate programs further encourage adoption
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
This section highlights key trends and disruptions shaping customer businesses in the North America home automation system market. Strong demand for smart lighting and entertainment systems continues, growing internet penetration, technological advances, and affordable products boost the adoption of smart speakers, access controls, and other devices. Emerging technologies, such as AI, IoT, and robotics, are expected to further influence customer operations and drive revenue growth for home automation manufacturers during the forecast period.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
-
Increasing demand for energy-efficient devices

-
Incorporation of AI into home automation
Level
-
High upfront costs
-
Complexity and glitches in setup
Level
-
Adaptive to remote working
-
Elderly assistance and independence
Level
-
Cybersecurity concerns
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Incorporation of AI into home automation
The integration of artificial intelligence is a major driver for the North America home automation system market. AI enables systems to learn user behavior and automatically optimize lighting, HVAC, security, and energy usage. Predictive automation improves comfort while reducing energy consumption and operating costs. Voice assistants and AI-driven analytics further enhance ease of use. As consumers shift from manual control to intelligent automation, demand continues to rise.
Restraint: Complexity and glitches in setup
System complexity and setup challenges remain a key restraint in home automation adoption. Compatibility issues between devices, software updates, and network connectivity problems can lead to installation difficulties. Users often face glitches during initial configuration or when integrating products from multiple brands. These challenges increase reliance on professional installation and raise overall costs. As a result, complexity can discourage first-time buyers.
Opportunity: Elderly assistance and independence
Home automation offers strong opportunities in supporting elderly care and independent living. Smart sensors, voice-controlled systems, and automated alerts help seniors manage daily activities safely. Features such as fall detection, remote monitoring, and emergency response improve quality of life. Families and caregivers benefit from real-time updates and remote access. Growing aging population trends in North America are expected to accelerate adoption.
Challenge: Cybersecurity concerns
Cybersecurity remains a critical challenge for the North America home automation system market. Connected devices rely on internet and cloud platforms, increasing exposure to hacking and data breaches. Unauthorized access to cameras, locks, or personal data raises safety and privacy concerns. Lack of uniform security standards across devices adds to the risk. Addressing these issues is essential to maintain consumer trust and market growth.
NORTH AMERICA HOME AUTOMATION SYSTEM MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
|
|
Integration of voice-assisted home automation ecosystems across single-family and multi-family homes, enabling centralized control of lighting, HVAC, appliances, and entertainment systems | Hands-free operation | Improved accessibility | Seamless device interoperability | Enhanced comfort and convenience |
|
|
Deployment of connected home security and monitoring systems across North American households, combining smart cameras, alarms, and professional monitoring services | Enhanced safety | Real-time alerts | Reduced false alarms | Continuous monitoring support |
|
|
Deployment of home energy management and automation systems in smart residential communities and multi-dwelling units, integrating lighting, power distribution, and energy analytics | Improved energy efficiency | Reduced carbon footprint | Better load management | Support for sustainability goals |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
Home automation systems are built around a specific protocol or technology. They include both wired and wireless protocols. Different protocols also define the compatibility for different types of home automation control systems—on-premises (centralized connectivity) or cloud-based (remote connectivity). Suppliers provide hardware components, such as sensors, timers, and dimmers, for home automation systems. The finished product is distributed through a supply chain network. The supplier ecosystem and supply chain network depend on the type of home automation products manufactured and distributed. For instance, DIY home automation systems are often mass-produced and are available from a variety of third-party retailers. Luxury home automation systems, on the other hand, have exclusive distribution channels and are tailor-made to the client's needs.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
North America Home Automation System Market, By Product
The entertainment and control systems segment held a notable share of the North America home automation system market in 2024. The segment is driven by increasing demand for smart entertainment, HVAC control, and multi-room audio solutions. Integration of voice assistants and AI-based analytics is improving system integration and performance. These technologies also support predictive maintenance and energy-efficient operations across residential buildings.
North America Home Automation System Market, By Protocol
In the North America home automation system market, the wired protocol segment holds the largest market share due to its high reliability, stable performance, and secure data transmission. Wired systems are less affected by signal interference and network congestion, making them suitable for critical functions, such as lighting control, HVAC, and security systems. These solutions are widely preferred in new residential construction and high-end retrofits where wiring can be planned during construction. In addition, wired protocols offer long-term durability and lower maintenance requirements, which supports their continued dominance in the market.
North America Home Automation System Market, By Installation type
The new installation segment dominated the North America home automation system market in 2024, supported by rapid development of energy-efficient housing projects and smart residential communities. Builders are increasingly integrating AI-enabled systems for energy management, lighting control, and home security at the construction stage. This reduces long-term installation costs compared to retrofitting. As a result, new installations continue to drive strong market adoption.
North America Home Automation System Market, By System Type
The behavioral segment accounted for a notable share of the North America home automation system market in 2024, supported by increasing use of AI-driven predictive systems for lighting, temperature, security, and comfort control. Consumers rely on these solutions to track energy usage and manage home systems manually. At the same time, the proactive segment is gaining traction with AI-driven automation platforms. These systems can predict usage patterns, reduce energy consumption, and improve overall sustainability performance.
North America Home Automation System Market, By Residence Type
In the North America home automation system market, multi-family residences hold the largest market share due to the high concentration of housing units and faster technology adoption in urban areas. Apartments and condominiums benefit from shared infrastructure, which leads to lower per-unit installation and maintenance costs. Property developers increasingly integrate smart lighting, access control, energy management, and security systems during construction. In addition, centralized monitoring and management make home automation more efficient in multi-family residential buildings, supporting their dominant market position.
REGION
Canada to be fastest-growing country across North America home automation system market during forecast period
Canada is the fastest-growing market in the North America home automation system market due to rising adoption of energy-efficient housing, strong government incentives for smart energy management, and increasing consumer focus on sustainability. Growing penetration of high-speed internet and smart devices accelerates the demand for connected lighting, HVAC, and security systems. Additionally, rapid urbanization and new residential construction projects are driving fresh installations of integrated home automation solutions across the country.

NORTH AMERICA HOME AUTOMATION SYSTEM MARKET: COMPANY EVALUATION MATRIX
In the North America home automation system market, Schneider Electric (Star) holds a leading position with a strong global presence, comprehensive product portfolio, and proven expertise in integrated building automation, energy management, and smart electrical systems tailored for residential applications. Loxone Electronics GmbH (Emerging Leader) is demonstrating notable momentum through innovations in wired/wireless hybrid automation, intuitive central control servers, and highly customizable solutions for lighting, shading, heating, and security.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Johnson Controls (Ireland)
- Schneider Electric (France)
- Siemens (Germany)
- Resideo Technologies Inc. (US)
- Legrand (France)
- ASSA ABLOY (Sweden)
- Apple (US)
- ADT (US)
- Robert Bosch (Germany)
- ABB (Switzerland)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 19.34 Billion |
| Market Forecast in 2030 (Value) | USD 25.74 Billion |
| Growth Rate | 5.4% |
| Years Considered | 2021–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Million/Billion), Volume (Million Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
|
| Countries Covered | US, Canada, and Mexico |
WHAT IS IN IT FOR YOU: NORTH AMERICA HOME AUTOMATION SYSTEM MARKET REPORT CONTENT GUIDE

DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Energy Utility / Smart City Authority |
|
|
| Home Security Provider |
|
|
| Technology Provider / IoT Integrator |
|
|
RECENT DEVELOPMENTS
- July 2024 : Schneider Electric launched the Wiser 2.0 smart home automation range, designed to enhance comfort and convenience in modern living spaces. This new lineup focuses on easy scalability and advanced energy management, catering to the evolving needs of households.
- June 2024 : Resideo Technologies Inc. acquired Snap One, a prominent provider of smart-living products and services. After the acquisition, Snap One was integrated into Resideo's ADI Global Distribution segment. The acquisition is expected to improve Resideo's growth.
- January 2024 : Legrand launched matter-enabled devices from its Radiant Collection at the 2024 Consumer Electronics Show. These smart lighting solutions are designed to integrate seamlessly with existing Wi-Fi networks.
Table of Contents
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
Methodology
The research study involved 4 major activities in estimating the size of the North America Home Automation System Market . Exhaustive secondary research has been done to collect important information about the market and peer markets. The validation of these findings, assumptions, and sizing with the help of primary research with industry experts across the supply chain has been the next step. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information required for this study. The secondary sources include annual reports, press releases, investor presentations of companies, white papers, and articles from recognized authors. Secondary research has been mainly done to obtain key information about the market’s supply chain, the pool of key market players, market segmentation according to industry trends, regional outlook, and developments from both market and technology perspectives.
In the North America Home Automation System Market report, the market size has been estimated using both the top-down and bottom-up approaches, along with several other dependent submarkets. The major players in the market were identified using extensive secondary research, and their presence in the market was determined using secondary and primary research. All the percentage shares splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Primary Research
Extensive primary research has been conducted after understanding the North America Home Automation System Market scenario through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand- and supply-side vendors across 4 major regions— North America, Europe, Asia Pacific, and the Rest of the World. Approximately 25% of the primary interviews have been conducted with the demand-side vendors and 75% with the supply-side vendors. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews; questionnaires and emails have also been used to collect the data.
After successful interaction with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings of our primary research. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the report. The breakdown of primary respondents is as follows:
Market Size Estimation
In the market engineering process, both top-down and bottom-up approaches, along with data triangulation methods, have been used to estimate and validate the size of the home automation and other dependent submarkets. The research methodology used to estimate the market sizes includes the following:
- Identifying top-line investments and spending in the ecosystem and considering segment-level splits and major market developments
- Identifying different stakeholders in the North America Home Automation System Market that influence the entire market, along with participants across the supply chain
- Analyzing major manufacturers and solution providers in the North America Home Automation System Market and studying their solutions and service portfolios
- Analyzing trends related to the adoption of home automation solutions and services
- Tracking recent and upcoming market developments, including investments, R&D activities, solution launches, collaborations, acquisitions, and partnerships, as well as forecasting the market size based on these developments and other critical parameters
- Carrying out multiple discussions with key opinion leaders to identify the adoption trends of home automation systems
- Segmenting the overall market into various other market segments
- Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market has been split into several segments and subsegments. To complete the entire market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from the demand and supply sides in the North America Home Automation System Market .
Market Definition
Home Automation System is a network of hardware, communication, and electronic interface, which controls home devices so as to connect them through the internet. Each device comes with built-in sensors; and using Wi-Fi, Bluetooth or other communication protocols are linked to a central hub or controller to enable users to manage or automatically control multiple systems, appliances and services either via mobile app or through preset programming. Examples of common systems are lighting, heating, security, and entertainment system. Home automation provides increased comfort, improved energy utilization, safety and control a home environment. It enables a user to make repetitive tasks automatic, manage his/her home devices using his/her smartphone or verbally, and monitor home events live.
Key Stakeholders
- Raw Material and Manufacturing Equipment Suppliers
- Automation and Control Networking Technology Vendors
- Real Estate Builders
- System Integrators
- Homeowners
- Project Consultants
- Designers/Consultants (HVAC, Security, and Fire and Safety)
- Component Manufacturers (Sensors and Controls)
- Home Management Solutions Providers
- Smart Home-related Associations, Organizations, Forums, and Alliances
- Government Bodies Associated with Green Buildings
Report Objectives
- To define, describe, segment, and forecast the North America Home Automation System Market , by product, system type, protocol, residence type, and installation type, in terms of value
- To forecast the market for products, in terms of volume
- To describe the protocols and technologies used for home automation
- To describe and forecast the market for various segments, with respect to four main regions: North America, Europe, Asia Pacific, RoW along with their respective countries, in terms of value
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the North America Home Automation System Market
- To provide a detailed overview of the home automation market’s supply chain, along with the ecosystem, technology trends, use cases, regulatory environment, and Porter’s five forces analysis
- To analyze industry trends, pricing data, patents and innovations, and trade data (export and import data) related to the home automation
- To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the total market
- To strategically profile the key players and comprehensively analyze their market shares and core competencies
- To analyze opportunities for stakeholders and provide a detailed competitive landscape of the market
- To analyze competitive developments, such as product launches/developments, collaborations, partnerships, acquisitions, and research & development (R&D) activities carried out by players in the North America Home Automation System Market
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players based on various blocks of the supply chain
Need a Tailored Report?
Customize this report to your needs
Get 10% FREE Customization
Customize This ReportPersonalize This Research
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
Let Us Help You
- What are the Known and Unknown Adjacencies Impacting the North America Home Automation System Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Custom Market Research Services
We Will Customise The Research For You, In Case The Report Listed Above Does Not Meet With Your Requirements
Get 10% Free Customisation
Growth opportunities and latent adjacency in North America Home Automation System Market