North America Paints & Coatings Market
North America Paints & Coatings Market by Resin Type (Acrylic, Alkyd, Epoxy, Polyurethane, Fluoropolymer, Vinyl, Polyester), Technology (Water-borne Coatings, Solvent-borne Coatings, Powder Coatings), End Use Industry (Architectural, Industrial), Country - Global Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The North America paints & coatings market is projected to reach USD 41.70 billion by 2030, growing from USD 35.95 billion in 2025, reflecting a CAGR of 3.01% between 2025 and 2030. Paints and coatings play a critical role across architectural, automotive, industrial, protective, and specialty applications. Market growth is driven by rising construction activities, increasing automotive production, expanding industrial manufacturing, and a growing focus on high-performance, durable, and sustainable coating technologies. Additionally, the shift toward low-VOC, water-borne, bio-based, and high-solids formulations is accelerating due to stricter environmental regulations, corporate sustainability goals, and consumer preference for eco-friendly solutions. Advancements in resin systems, pigment technologies, and smart coating additives are further enhancing efficiency, corrosion resistance, energy savings, and overall performance, making North America a rapidly evolving and innovation-driven market.
KEY TAKEAWAYS
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By CountryThe US dominated the North America paints & coatings market in 2024, accounting for a 75.8% market share.
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By Resin TypeBy resin type, the polyurethane resins segment is projected to achieve the highest CAGR (3.25%) of the North America architectural paints & coatings market during the forecast period.
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By TechnologyBy technology, the powder coatings segment is projected to register high CAGRs of 2.78% and 5.90% in the North America architectural and industrial paints & coatings markets, respectively, between 2025 and 2030.
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By End-Use IndustryBy end-use industry, the industrial segment accounted for the larger share than the architectural sector in the North America paints & coatings market in 2024.
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Competitive Landscape - Key PlayersThe Sherwin-Williams Company, PPG Industries, Inc., and Akzo Nobel N.V. stand out as dominant participants in the North America paints & coatings market, supported by their extensive offerings and established industry reach.
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Competitive Landscape - StartupsMasco Corporation, Beckers Group, and Dunn-Edwards Corporation are gaining visibility in specialized segments, identifying themselves as startups/SMEs, and positioning themselves as promising up-and-coming players in the market.
The North America paints & coatings market is expected to grow steadily over the coming years, supported by strong demand from construction, automotive, industrial, and protective coating applications. The region’s growth is driven by rising investments in residential renovation, infrastructure upgrades, and manufacturing expansion across the US and Canada. End users are increasingly prioritizing high-performance, low-VOC, and sustainable coating technologies, accelerating the shift toward water-borne, powder, and UV-curable systems.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The North America paints & coatings market customers' businesses have been affected by the fast-changing end user trends and industry disruptions. Major customers of paints and coatings are architectural contractors, automotive OEMs, industrial manufacturers, protective coating applicators, and DIY consumers. Additionally, changes in formulation, sourcing, and application expectations are being transformed by strict sustainability and VOC policies, shift toward water-borne and bio-based technologies, progress in automation and digital color-matching technologies, and increasing demand for paints and coatings with high performance and longevity. Together, these participants support supply chain efficiency, drive continuous innovation, and ensure the availability of high-performance coatings tailored to evolving customer and sustainability requirements across North America.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
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Environmental regulations boosting demand for VOC-free coatings
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Growing popularity of elastomeric coatings in tilt-up concrete in building & construction industry
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Difficulty in obtaining thin films in powder coatings
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Raw material shortage in paints & coatings industry
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Increasing applications of fluoropolymers in building & construction industry
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Growing demand for high-performance fluorine resin-based coatings
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Stringent regulatory policies
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Environmental regulations boosting demand for VOC-free coatings
Stringent environmental standards enforced by regulatory bodies such as the U.S. Environmental Protection Agency (EPA), California Air Resources Board (CARB), and Environment Canada are pushing manufacturers toward low-VOC and VOC-free coating formulations. These regulations aim to reduce hazardous emissions, improve indoor air quality, and support sustainability goals. As a result, the demand for water-borne, high-solids, powder-based, and bio-based coatings is rising sharply the across architectural, automotive, and industrial segments. Manufacturers are increasingly investing in research to develop environmentally compliant products, which continues to accelerate market adoption.
Restraints: Difficulty in obtaining thin films in powder coatings
Despite the significant growth of powder coatings in North America, challenges remain in producing thin, uniform coating layers, particularly below 30–40 microns. Current powder technology often struggles with smoothness, edge coverage, and appearance when applied in thinner films. This limits powder coating adoption in applications where fine detailing, aesthetics, or lightweight thin-film requirements are critical, such as automotive trims, appliances, or certain architectural components. The need for improved formulations and advanced application technology slows down broader penetration in these segments.
Opportunities: Increasing applications of fluoropolymers in building & construction industry
Fluoropolymer-based coatings, such as PVDF and FEVE, are gaining traction in North America due to their exceptional UV resistance, weatherability, chemical durability, and long-term color retention. These coatings are increasingly used in metal roofing, facades, architectural panels, and structural components. With rising construction of commercial buildings, urban redevelopment, and the shift toward longer-lasting exterior solutions, the demand for fluoropolymer coatings is growing rapidly. Developers and architects prefer these coatings to reduce maintenance costs and ensure longevity, presenting significant growth opportunities for coating manufacturers.
Challenges: Stringent regulatory policies
The North America paints & coatings industry faces ongoing pressure from tightening federal, state, and provincial regulations related to emissions, hazardous air pollutants (HAPs), waste disposal, and chemical safety. Frequent updates to regulatory frameworks, such as TSCA reform in the US, zero-VOC limits in certain states, and restrictions on raw materials like solvents and heavy metals, create compliance burdens. Manufacturers must continuously reformulate products, adapt production processes, and conduct extensive testing, which increases costs and time-to-market. These evolving regulations pose operational and financial challenges for coating producers, especially small and mid-sized companies.
NORTH AMERICA PAINTS & COATINGS MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Broad architectural portfolio (interior/exterior wall paints, wood finishes, floor coatings) and protective/marine coatings supplied mainly into the US, Canada, and Mexico construction and maintenance markets | High North American brand share in DIY and professional segments | Strong retail network | Advanced low-VOC and ultra-low-odor lines supporting green building codes |
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Industrial OEM, automotive, refinish, and architectural coatings for North American transportation, infrastructure, and building sectors | Diversified end-market exposure | Corrosion-resistant and appearance-critical systems | Increasing focus on water-borne, powder | Low-carbon technologies for regulatory compliance |
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Specialty coatings, sealants, roof and floor systems used in maintenance, protective, and construction applications across the region | Niche, high-margin solutions with strong contractor pull offering durability, chemical resistance, and consolidated service packages for building owners and industrial clients |
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Industrial, OEM, and architectural brands (including Dulux Canada) serving construction, wood, and metal finishing markets | Color and design leadership | Durable exterior systems | Expansion of water-borne and powder coatings to meet sustainability expectations |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The North America paints & coatings market ecosystem features a well-integrated network of manufacturers, raw material suppliers, distributors, and end users. Major manufacturers include Sherwin-Williams, Axalta, PPG Industries, RPM International, and AkzoNobel. These companies have a wide range of portfolios in architectural, automotive OEM and refinishing, industrial, protective and specialty finishes. They focus on performance, durability, beauty, and regulatory requirements. Major suppliers of raw materials include Sun Chemical, Chemours, and Americhem. These suppliers deal in supply resins, additives, pigments, color masterbatches, fluoropolymers, and resins. They help coating manufacturers comply with high-level North American environmental laws (low-VOC, water-borne, powder, and sustainable coating solutions). Major distributors covered in the ecosystem include players like Brenntag, PBE Distributors, Baril, and EMCO Chemical Distributors. These players are instrumental in facilitating supply chain management and technical and formulation support. They have good logistics networks reaching out to manufacturers and customers in various markets across geographies. Major end users of the ecosystem include IKEA, Lennar, Ford, and Union Pacific Railroad. These participants are major players in the construction & housing, furniture & consumer goods, automotive manufacturing, and rail transportation sectors. The use of paints and coatings in these sectors encompasses corrosion defense, surface defense, regulatory requirements, and aesthetics. Participants in this ecosystem promote supply chain efficiency and facilitate innovation to adjust to the changing dynamics of the North America paints & coatings market.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
North America Paints & Coatings Market, By Resin Type
The polyurethane resins segment is projected to account for the largest share in the North America industrial paints & coatings market in 2024. This growth is due to their exceptional durability, chemical and abrasion resistance, and long-term protection required for heavy-duty applications across the oil & gas, transportation, marine, and general industrial sectors. On the other hand, the acrylic resins segment dominates the North America architectural paints and coatings market due to their excellent color retention, UV stability, low VOC compatibility, affordability, and suitability for water-borne formulations.
North America Paints & Coatings Market, By Technology
The water-borne coatings segment is projected to account for the largest share during the forecast period. In the industrial segment, these coatings aligns perfectly with strict environmental regulations, especially VOC and HAP emission limits set by the EPA and state agencies, such as CARB. In the architectural segment, water-borne coatings dominate due to their low odor, ease of application, rapid drying, safer indoor use, and excellent color retention, which makes them the preferred choice for homeowners, contractors, and DIY users.
North America Paints & Coatings Market, By End-Use Industry
The residential segment, driven by new construction as well as remodel and repaint activities, is estimated to account for the largest share of the North America architectural paints & coatings market in 2025. Continuous housing development, strong DIY culture, and frequent repainting cycles are boosting demand for interior and exterior decorative coatings. On the other hand, the wood segment is projected to lead the North America industrial paints & coatings market during the forecast period, supported by extensive use of coatings in furniture, cabinetry, flooring, and millwork applications. The need for high-performance finishes that provide durability, moisture resistance, and aesthetic appeal in wood products drives significant consumption of industrial coatings across this segment.
REGION
US accounted for the largest share in the North America paints & coatings market in 2024
The US accounted for the largest share of the North America paints & coatings market in 2024 due to its strong construction activity, large automotive manufacturing and refinish sectors, extensive industrial production base, and high demand for protective, architectural, and specialty coatings. The country’s stringent environmental regulations, strong DIY culture, and rapid adoption of advanced coating technologies further support its dominant position, and this makes it the primary contributor to the region’s overall market growth.
NORTH AMERICA PAINTS & COATINGS MARKET: COMPANY EVALUATION MATRIX
In the North America paints & coatings market matrix, Sherwin-Williams (Star) leads with a dominant market share and an extensive product and distribution footprint, driven by its strong presence in architectural, industrial, and protective coatings, as well as its vertically integrated manufacturing and retail network across the region. The company’s continued focus on innovation, premium product offerings, and contractor-centric solutions reinforces its leadership position in residential and commercial segments. On the other hand, Axalta (Emerging Leader) is steadily strengthening its position, supported by its specialized expertise in automotive OEM and refinish coatings, advanced mobility solutions, and growing penetration in industrial and performance coatings. The company’s emphasis on technology-driven formulations, sustainability, and strategic partnerships is enhancing its visibility and competitiveness within the North America market. While Sherwin-Williams maintains leadership through scale, brand strength, and broad end-market coverage, Axalta demonstrates strong potential to move closer to the leaders’ quadrant as demand rises for high-performance, low-VOC, and application-specific coating solutions across automotive and industrial end uses.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- The Sherwin-Williams Company (US)
- PPG Industries, Inc. (US)
- Akzo Nobel N.V. (Netherlands)
- Nippon Paint Holdings Co., Ltd. (Japan)
- Axalta Coating Systems LLC (US)
- Kansai Paint Co., Ltd. (Japan)
- RPM International Inc. (US)
- BASF (Germany)
- Jotun A/S (Norway)
- Hempel A/S (Denmark)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 34.99 Billion |
| Forecast Size in 2030 (Value) | USD 41.70 Billion |
| CAGR | 3.01% from 2025–2030 |
| Years Considered | 2020–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Billion), Volume (Kiloton) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered | US, Canada, Mexico |
WHAT IS IN IT FOR YOU: NORTH AMERICA PAINTS & COATINGS MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| North America-based Automotive Coating Supplier |
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| Global Chemical Supplier of Coating Additives |
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RECENT DEVELOPMENTS
- July 2025 : Kansai Paint Co., Ltd., opened a site for its general industrial customers in North America. The site is to be equipped with new powder lines sourced from the group’s German powder specialists.
- June 2025 : RPM International Inc., acquired premium exterior wood stain company, Ready Seal, for its Rust-Oleum segment. The developed focused on exterior wood coatings in North America.
- February 2025 : Akzo Nobel N.V partnered with Arkema and BASF. This partnership enabled a 40% lower product carbon footprint for super-durable Interpon D architectural powders by using supplier-specific PCF data and bio-attributed raw materials. BASF would supply bio-attributed intermediates with PCF of zero and Arkema and would convert them into low/standard-temp cure polyester resins to support low-embodied-carbon building projects and green certifications.
- March 2024 : AkzoNobel invested over USD 30 million to add cutting-edge technology and boost overall production capacity at its four powder coating facilities in North America. The company is expanding its operations in Reading, Pennsylvania; Warsaw, Indiana; Nashville, Tennessee; and Monterrey, Mexico, by adding extruders, thermoplastics, and bonding processes. Numerous advantages, including higher production efficiency and more application possibilities, are expected to be made available through this investment.
- February 2024 : AkzoNobel introduced its Interpon D1010 architectural range of ready-to-ship (RTS) powder coatings to meet the demands of quick-thinking companies on pressing projects that demand high standards of quality, exquisite design, and prompt delivery in North America.
Table of Contents
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Methodology
The study involves four major activities in estimating the current market size of North America Paints & Coatings. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakdown and data triangulation methods were used to estimate the size of the segments and sub-segments of the overall market.
Secondary Research
In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, have been referred to for identifying and collecting information for this study. These secondary sources also included annual reports, press releases & investor presentations of companies; white papers; certified publications; articles by recognized authors; gold standard & silver standard websites; regulatory bodies; trade directories; and databases.
Primary Research
The North America Paints & Coatings market comprises several stakeholders, such as raw material suppliers, end-product manufacturers, and regulatory organizations. The demand side of this market is characterized by the development in applications, such as residential, remodel and repaint, non-residential, general industrial, automotive OEM, and wood, etc. Advancements in formulations characterize the supply side. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the North America Paints & Coatings market. These methods were also used extensively to estimate the sizes of various sub-segments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and sub-segments. Data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and sub-segment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
Paint is any liqid mixture that converts into solid film after application to a surface in a thin layer. A coating is a covering that is applied to a surface for decoration and protection. It includes all organic and inorganic coatings: enamels, varnishes, emulsions, and bituminous coatings. The word coating is used broadly to refer to any colored or clear product, and the word paint is used to describe a pigmented product with an organic or inorganic binder.
Key Stakeholders
- Manufacturers of Paints & Coatings and their raw materials
- Manufacturers of Paints & Coatings for various applications in sectors such as automotive, aerospace, construction, marine, wood, rail, packaging, and commercial
- Traders, Distributors, and Suppliers of Paints & Coatings
- Regional manufacturers’ Associations and Paints & Coatings Associations
- Government and Regional Agencies and Research Organizations
Report Objectives
- To analyze and forecast the size of the North America Paints & Coatings market in terms of value and volume
- To define, describe, and forecast the North America Paints & Coatings market by resin type, technology, end-use industry, and country
- To provide detailed information about the drivers, restraints, opportunities, and challenges influencing the growth of the market
- To forecast the market size of the North america paints & coatings market concerning the various major countries in Europe
- To strategically analyze micromarkets1 with respect to individual growth trends, growth prospects, and their contribution to the overall market
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape for the market leaders
- To analyze competitive developments, such as mergers & acquisitions, new product launches, and investments & expansions, in the North America Paints & Coatings market
- To strategically profile key players and comprehensively analyze their market shares and core competencies2
Note: 1. Micromarkets are defined as the sub-segments of the North America Paints & Coatings market included in the report.
Note 2: Core competencies of the companies are captured in terms of their key developments and key strategies adopted to sustain their position in the market.
Available Customizations
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Product Analysis
- Product matrix, which gives a detailed comparison of the product portfolio of each company
Regional Analysis
- Further breakdown of the North America Paints & Coatings market, by country
Company Information
- Detailed analysis and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in North America Paints & Coatings Market