People Counting System Market by Type (Unidirectional, Bidirectional), Technology (Infrared Beam, Thermal Imaging, Video-Based), Offering (Hardware, Software), End-use Application & Region( North America, Europe, APAC, ROW) - Global Forecast to 2029
People Counting System Market Size & Growth
[240 Pages Report] The people counting system market is projected to grow from USD 1.2 billion in 2024 and is expected to reach USD 2.1 billion by 2029, growing at a CAGR of 11.6% from 2024 to 2029. Increasing safety and security concerns are driving the demand for people counting system market. these systems are highly effective in maintaining safety and security in various environments such as airports, train stations/platforms, and entertainment/ event venues. These systems help in monitoring crowd levels, ensuring compliance with occupancy regulations, and managing emergency evacuations.
The objective of the report is to define, describe, and forecast the people counting system market based on offering, type, technology, end-use application, region.
People Counting System Market Forecast to 2029
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People counting system Market Dynamics
Drivers: Growing demand for real-time data transmission in mission-critical applications
Organizations aim to maximize the efficiency of their spaces, whether in retail, offices, or public buildings. People counting systems provide accurate data on foot traffic and occupancy levels, helping businesses understand how different areas are used. This data can be used to redesign layouts, allocate resources more effectively, and ensure spaces are used to their full potential. Accurate data on how space is utilized can inform long-term planning and decision-making. This includes decisions on expanding, downsizing, or reconfiguring spaces to better meet organizational needs. Moreover, efficient space management can lead to cost savings. By understanding space usage patterns, businesses can reduce unnecessary expenditures on lighting, heating, cooling, and cleaning for underutilized areas.
In many environments, especially in the context of health and safety regulations, maintaining optimal occupancy levels is crucial. People counting systems help ensure compliance with fire codes, emergency evacuation protocols, and social distancing guidelines, thereby enhancing safety. Occupancy control systems provide real-time data, allowing for immediate responses to overcrowding. This is particularly important in scenarios, such as public events, transportation hubs, and during emergencies.
Restraint: Growing privacy concerns owing to collection and analysis of data related to individuals
The use of video cameras for surveillance and the implementation of video-based people counters poses certain risks. People counting systems, especially those using cameras or LiDAR, collect data on people's movements. This can lead to privacy concerns, particularly if the data could be used to identify individuals. Moreover, regulations like GDPR and CCPA (which protects any individual in the EU during data processing) restrict data collection and mandate user consent. This can make it challenging to implement people counting systems while complying with privacy laws.
Opportunity : Growing installation in workspaces is creating significant opportunities for people counting system in the market
People counting systems have a wide range of applications. Its utilization in retail stores, sports complexes, museums, libraries, and galleries has significantly benefited businesses and organizations. Optimizing space utilization is highly crucial for businesses. People counting data helps to identify areas that are underutilized or overcrowded and utilize the office space effectively. This aids businesses to optimize their workspace layout and potentially reduce real estate costs. Overall, people counting systems offer valuable data that can be useful for businesses to make data-driven decisions about their workspaces, leading to increased efficiency, cost savings, and improved employee experience. This is a major factor driving the growth of the people counting system market.
Challenge: High installation and maintenance cost
High installation and maintenance costs are a significant challenge faced by People counting systems. People counting systems often require sophisticated hardware, such as high-resolution cameras, infrared sensors, and thermal imaging devices. These components are mostly expensive, especially for systems with high accuracy and advanced features. Moreover, the installation process can be complex and may require professional services. Proper placement and calibration of sensors and cameras are crucial for accurate counting, necessitating skilled technicians, which adds to the cost.
People counting system Map/Ecosystem:
Video-based technology segment is expected to account for the largest share in the people counting system market during the forecast period.
Video-based people counting systems include video cameras that are used to detect visitors entering or leaving the detection area, these systems offer high accuracy during high volume slow-moving traffic. Video-based systems provide real-time monitoring capabilities, allowing businesses and organizations to make immediate decisions based on current occupancy and flow patterns. This is crucial for managing crowds and ensuring safety.
Hardware segment of people counting system market to witness highest CAGR during the forecast period.
The capacity to gather precise data necessary for identifying exact visitor count plays a crucial role in expanding the market for hardware offerings. The hardware components can be easily integrated with software related to people counting to build a complete people counting system. Companies operating in the market have been investing in product launches, acquisitions, and several other strategies to enhance their product portfolio. For instance, in January 2023, Sensormatic Solutions (US) collaborated with Zliide Technologies ApS. The two companies are working together to deliver a new approach to self-checkout, which streamlines shopper experiences and eliminates register queues.
The retail segment is expected to witness highest growth rate in the people counting system market during the forecast period.
Retailers use people counting systems to gain insights into customer behavior, such as peak shopping hours, foot traffic patterns, and popular store areas. This data is essential for optimizing store layouts, product placements, and marketing strategies. People counting systems help retailers allocate staff more effectively by understanding when stores are busiest. This ensures optimal customer service and reduces labor costs by aligning staffing levels with customer demand.
Asia Pacific is expected to witness highest growth rate in the people counting system market during the forecast period.
Asia Pacific is home to a significant manufacturing base, along with the growing population, rapid urbanization, and increasing GDP of emerging markets drives the growth of the people counting systems market in the Asia Pacific region. However, the presence of people counter systems manufacturing companies, such as Highlight Manufacturing Corp., Ltd (India), Auto Watchdog Electronics Co., Ltd. (China), Inkryptis AI (India), AllGoVision Technologies (India), Cohera-Tech Pty Ltd (Australia), Traffic Parking Systems Group (Australia), and VIVOTEK Inc. (Taiwan) that have made significant R&D investments to gain a competitive edge, is also driving the people counting system market in the Asia Pacific
People Counting System Market by Region
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Top Companies People Counting System Market - Key Market Players
Major vendors in the people counting system market include
- Axis Communications AB. (Sweden),
- Axiomatic Technologies Ltd (UK),
- DILAX Intelcom GmbH (Germany),
- Eurotech S.p.A. (Italy),
- FootfallCam (UK),
- Hangzhou Hikvision Digital Technology Co., Ltd. (China),
- HELLA AGLAIA MOBILE VISION GMBH (Germany),
- IEE Smart Sensing Solutions (Luxembourg), iris-GmbH infrared & intelligent sensors (Germany), Irisys (InfraRed Integrated Systems Ltd) (UK), RETAILNEXT, INC. (US), SensMax (Latvia), Sensormatic Solutions (US), VIVOTEK Inc. (Taiwan), and V-Count (UK), among others.
Scope of the People Counting System Market Report
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Report Metric |
Details |
| Estimated Market Size | USD 1.2 billion in 2024 |
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Projected Market Size
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USD 2.1 billion by 2029 |
| Market Growth Rate | CAGR of 11.6% |
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Market size available for years |
2020-2029 |
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Base year |
2023 |
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Forecast period |
2024-2029 |
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Forecast Units |
USD Million/USD Billion, Thousand/Million units |
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Segments Covered |
By offering, type, technology, end-use application and Region |
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Geographic regions covered |
North America, Europe, Asia Pacific, and RoW |
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Companies covered |
Axis Communications AB. (Sweden), Axiomatic Technologies Ltd (UK), DILAX Intelcom GmbH (Germany), Eurotech S.p.A. (Italy), FootfallCam (UK), Intel Corporation (US), Hangzhou Hikvision Digital Technology Co., Ltd. (China), HELLA AGLAIA MOBILE VISION GMBH (Germany), IEE Smart Sensing Solutions (Luxembourg), iris-GmbH infrared & intelligent sensors (Germany), Irisys (InfraRed Integrated Systems Ltd) (UK), RETAILNEXT, INC. (US), SensMax (Latvia), Sensormatic Solutions (US), VIVOTEK Inc. (Taiwan), V-Count (UK), Clever Devices Ltd. (New York), CountWise (US), DELOPT (India), Density (US), Infodev EDI inc. (Canada), Inkryptis AI (India), SenSource (US), Teledyne Technologies Incorporated. (US), Traf-Sys (US), and Xovis AG (Switzerland). |
People Counting System Market Highlights
This research report categorizes the people counting system market based on offering, type, technology, end-use application and Region
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Segment |
Subsegment |
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By offering |
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By Type |
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By Technology |
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By End-use Application |
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By Region: |
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Recent Developments
- In April 2024, VIVOTEK Inc. announced its integration partnership with Kisi. This partnership showcases the integration of a cloud-based solution that isn't about just enhancing security, but also ensuring users the best possible experience where visibility meets control.
- In January 2023, Sensormatic Solutions collaborated with Zliide Technologies ApS. The two companies are working together to deliver a new approach to self-checkout, which streamlines shopper experiences and eliminates register queues.
- In March 2023, SensMax announced the SensMax TAC-B 4G outdoor people and bicycle counting sensor SmartCity streets and parks.
- With this advanced sensor, cities can accurately count pedestrians and bicycles anonymously, even in challenging weather conditions. It provides real-time bidirectional counting data and cloud reporting, making it the perfect solution for cities looking to improve their pedestrian and bicycle infrastructure by understanding usage patterns and making data-driven decisions.
Critical questions answered by this report:
What are the key strategies adopted by key companies in the people counting system market?
Product launches, partnerships, and collaborations have been and continue to be some of the major strategies the key players adopt to grow in the people counting system market.
Which region dominates the people counting system market?
The North America region is expected to dominate the people counting system market.
Which technology dominates the people counting system market?
The video-based segment is expected to dominate the people counting system market.
Which end-use application dominates the people counting system market?
The retail segment is expected to have the largest market size during the forecast period.
Who are the major companies in the people counting system market?
The major players in people counting system include Axis Communications AB. (Sweden), Axiomatic Technologies Ltd (UK), DILAX Intelcom GmbH (Germany), Eurotech S.p.A. (Italy), FootfallCam (UK), among others.
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The research process for this study included systematic gathering, recording, and analysis of data about customers and companies operating in the people counting system market. This process involved the extensive use of secondary sources, directories, and databases (Factiva, Oanda, and OneSource) for identifying and collecting valuable information for the comprehensive, technical, market-oriented, and commercial study of the people counting system market. In-depth interviews were conducted with primary respondents, including experts from core and related industries and preferred manufacturers, to obtain and verify critical qualitative and quantitative information as well as to assess growth prospects. Key players in the people counting system market were identified through secondary research, and their market rankings were determined through primary and secondary research. This research included studying annual reports of top players and interviewing key industry experts such as CEOs, directors, and marketing executives.
Secondary Research
In the secondary research process, various sources were used to identify and collect information important for this study. These include annual reports, press releases & investor presentations of companies, white papers, technology journals, certified publications, articles by recognized authors, directories, and databases.
Secondary research was mainly used to obtain key information about the industry's supply chain, the total pool of market players, the classification of the market according to industry trends to the bottom-most level, regional markets, and key developments from the market and technology-oriented perspectives.
Primary Research
Primary research was also conducted to identify the segmentation types, key players, competitive landscape, and key market dynamics, such as drivers, restraints, opportunities, challenges, and industry trends, along with key strategies adopted by players operating in the people counting system market. Extensive qualitative and quantitative analyses were performed on the complete market engineering process to list key information and insights throughout the report.
Extensive primary research has been conducted after acquiring knowledge about the people counting system scenarios through secondary research. Several primary interviews have been conducted with experts from both demand (end users) and supply side (people counting system hardware manufacturers/providers) across four major geographic regions: North America, Europe, Asia Pacific, and RoW. Approximately 80% and 20% of the primary interviews were conducted from the supply and demand side, respectively. These primary data have been collected through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the complete market engineering process, both top-down and bottom-up approaches were implemented, along with several data triangulation methods, to estimate and validate the size of the people counting system market and various other dependent submarkets. Key players in the market were identified through secondary research, and their market share in the respective regions was determined through primary and secondary research. This entire research methodology included the study of annual and financial reports of the top players, as well as interviews with experts (such as CEOs, VPs, directors, and marketing executives) for key insights (quantitative and qualitative).
All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study were accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data was consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
People counting system Market: Bottom-Up Approach
People counting system Market: Top-Down Approach
Data Triangulation
After arriving at the overall market size from the market size estimation process, as explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed, wherever applicable. The data have been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market has been validated using top-down and bottom-up approaches.
Market Definition
The people counting system is a device that accurately measures the number of visitors in retail stores, shopping malls, corporate offices, event centers, banks, and other locations. The collected people count data helps end users predict visitors’ behavior in a physical space, determine visitor frequency and buying patterns, and measure the effectiveness of marketing campaigns. End users can optimize operational decisions, improve staff management, and increase sales revenue. With the help of people counting systems. Enterprises can make critical decisions such as improving customer experience, utilizing the space efficiently, ensuring the safety of customers, and managing queues more efficiently.
Key Stakeholders
- Suppliers of raw materials
- Technology investors
- Original equipment manufacturers (OEMs)
- Third-party service providers
- Government labs
- In-house testing labs
- System integrators
- Distributors, resellers, and traders
- Research institutions and organizations
- Data processing forums, alliances, consortiums, and associations
- Market research and consulting firms
- End users
Report Objectives
- To describe, segment, and forecast the overall people counting system market based on type, technology, offering, and end-use application
- To describe and forecast the market for various segments with respect to four main regions: North America, Europe, Asia Pacific, and RoW, in terms of value
- To provide qualitative information about the mounting platforms of people counting systems.
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the said market
- To provide a comprehensive overview of the people counting system value chain
- To analyze opportunities for stakeholders by identifying high-growth segments of the people counting system market
- To strategically analyze the ecosystem, Porter’s five forces, tariffs and regulations, patent landscape, trade landscape, and case studies/use cases pertaining to the market under study
- To provide a detailed analysis of the impact of the recession on the people counting system market, its segments, and market players
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market size
- To strategically profile the key players and comprehensively analyze their market positions in terms of their ranking and core competencies, along with detailing the competitive landscape for market leaders
- To analyze competitive developments, such as product launches, collaborations, partnerships, and acquisitions in the people counting system market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Generating Response ...
Growth opportunities and latent adjacency in People Counting System Market
Can I buy this report section wise instead of whole? I am interested just in '8 People Counting System Market, By Offering' and '10 People Counting System Market, By End User'
We are a Startup based in Southampton. Me and my colleagues are final-year Computer Vision PhD students, with the intention to spin-out a company based on the knowledge acquired during our studies. Our company will provide a cloud-based customer counting and analytics system. Being an early stage startup, our company has no investment or revenue yet. We would use this report to better understand the market we are trying to address and pitch our idea to potential investors. Understanding this market is key for us, but cannot yet afford the cost of such work.
I am conducing an internal research into the footfall counting industry to evaluate potential partners, which work in an adjacent field. Can this report help me with it?
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I need information on 3 parts - 1) Video-based people counting market 2) Analysis of relevant players of video-based people counting 3) Video-based people counting market for application in Retail, Transportation, Sports & Entertainment, Government. Does the report cover this exclusively?
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