FinTech Companies and Products That Are Leading the Industry in 2023

July 13, 2023

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The fintech sector has experienced a significant transformation, with a 40% year-on-year growth in funding in the first half of 2023, reaching a total global investment of $25 billion. This surge is attributed to the growing interest of venture capitalists and the increased adoption of fintech solutions by traditional financial institutions.

User adoption of fintech platforms has also seen a substantial increase. Mobile banking apps and digital payment solutions have become more popular, with a 30% increase in registered users in the first two quarters of 2023. This trend indicates a growing reliance on technology-driven financial solutions.

The crypto sector has gained mainstream acceptance, with the total market capitalization of cryptocurrencies doubling to over $3 trillion in the first half of 2023 compared to the same period in 2022. This growth is fueled by increased institutional adoption, integration of cryptocurrencies into traditional financial services, and advancements in blockchain technology.

Partnerships between traditional financial institutions and fintech companies have played a crucial role in fostering innovation and expanding market reach. In 2023, several collaborations were established, with banks integrating fintech solutions to enhance their digital offerings. These partnerships have facilitated seamless customer experiences, improved access to financial services, and accelerated the integration of emerging technologies into the traditional financial ecosystem.

Regulatory frameworks around fintech have also evolved significantly. Governments and regulatory bodies worldwide have recognized the importance of fostering innovation while ensuring consumer protection and systemic stability. As a result, several jurisdictions have implemented favorable regulations to support fintech growth, including streamlined licensing processes and the creation of regulatory sandboxes.

MarketsandMarkets welcomes this development and our editors share their views.

The AI in Fintech market is poised for significant expansion, with a projected growth from USD 959.3 million in 2016 to USD 7,305.6 million by 2022, reflecting a robust CAGR of 40.4%. This remarkable growth is propelled by the escalating utilization of data, increasing business collaborations, and enhanced financial operations. Moreover, technological advancements play a pivotal role in augmenting the market's potential by streamlining the business processes of financial service providers. Factors such as the rising internet penetration and the availability of spatial data are key drivers fueling the market's upward trajectory. These developments signify the transformative impact of AI in revolutionizing the Fintech landscape, promising greater efficiency, innovation, and growth in the financial sector.

Top 10 Companies Impacting Fintech Sector in 2023:

  1. Microsoft: Headquartered in Washington, US, Microsoft offers a range of AI-powered solutions for the Fintech industry. Their products and services include Azure Cloud Platform, Microsoft Dynamics 365, and Power Platform. The company has a large team dedicated to developing and improving their Fintech offerings. Microsoft has recently made announcements regarding collaborations with financial institutions to enhance digital banking experiences.
  2. Google: Based in California, US, Google provides various AI-driven solutions and platforms for the Fintech sector. Their offerings include Google Cloud Platform, Google Pay, and Google Assistant. With a strong team of experts, Google focuses on leveraging AI to improve financial processes and deliver personalized customer experiences. The company has recently announced partnerships with major banks to integrate AI-powered features into their services.
  3. Headquartered in California, US, offers a comprehensive suite of AI-enabled tools and platforms for the Fintech market. Their products include Salesforce Financial Services Cloud, Einstein Analytics, and Marketing Cloud. The company has a dedicated team working on Fintech solutions and has made recent announcements about enhancing their AI capabilities to deliver enhanced customer relationship management and data analytics for financial institutions.
  4. IBM: Based in New York, US, IBM is a key player in the AI in Fintech market. They provide advanced AI tools, such as IBM Watson, for financial service providers. IBM's offerings focus on areas like risk management, fraud detection, and regulatory compliance. The company has a sizable team dedicated to Fintech solutions and has recently announced partnerships with major banks to develop AI-powered applications for their customers.
  5. Intel: Headquartered in California, US, Intel is a leading provider of AI technology for the Fintech industry. They offer AI-powered processors, software development kits, and hardware accelerators that enable financial service providers to enhance their computational capabilities. Intel has a strong team working on Fintech innovations and has recently announced collaborations with Fintech startups to drive AI adoption in the industry.
  6. Amazon Web Services (AWS): Based in Washington, US, AWS provides cloud-based AI solutions and services for the Fintech sector. Their offerings include Amazon SageMaker, AWS AI Services, and AWS Lambda. With a dedicated team, AWS focuses on helping financial institutions leverage AI to optimize operations and deliver personalized customer experiences. The company has recently made announcements about expanding their AI services for the Fintech market.
  7. Inbenta Technologies: Headquartered in California, US, Inbenta Technologies specializes in AI-powered virtual assistants and chatbots for the Fintech industry. Their solutions help financial institutions improve customer support, automate processes, and enhance user experiences. Inbenta Technologies has a team dedicated to developing conversational AI solutions and has recently announced partnerships with Fintech companies to enhance their customer service offerings.
  8. IPsoft: Based in New York, US, IPsoft offers AI-based solutions for the Fintech sector, including their flagship AI platform, Amelia. Amelia is an advanced virtual assistant that can handle complex financial tasks and provide personalized assistance. IPsoft has a team focused on developing and improving their AI solutions for financial service providers. The company has recently announced advancements in conversational AI and cognitive automation.
  9. Nuance Communications: Headquartered in Massachusetts, US, Nuance Communications specializes in AI-powered speech and language technologies for the Fintech industry. Their solutions include voice biometrics, virtual assistants, and transcription services. With a dedicated team, Nuance Communications aims to deliver secure and efficient voice-enabled experiences in financial applications. The company has recently made announcements regarding the integration of their AI technologies into banking and payment systems.
  10. Based in New York, US, provides AI-driven compliance solutions for the Fintech sector. Their products and services utilize AI algorithms to identify and mitigate financial risks, such as money laundering and fraud. has a team focused on developing innovative AI solutions for regulatory compliance. The company has recently announced enhancements to their AI technology to strengthen financial crime prevention.

AI-powered Fintech CyberSecurity Products and their offerings

In 2023, several AI-powered products and services have emerged to enhance security and fraud detection in the fintech sector. These solutions address various use cases, including narrative risk intelligence, prevention of data leaks, identification of concealed malware, and protection of sensitive corporate information.

We take a look at 3 of these:

  1. Narrative Risk Intelligence in Fintech
  2. Sentilink, a fintech startup, uses AI and human insight to combat synthetic identity fraud. The company's AI mimics human behavior in detecting fraud, but it also employs humans to manually review potential fraud attempts. Sentilink's solution is used by over 300 customers, including seven of the US's 15 biggest banks and six of its ten largest credit unions. The company's revenue doubled from the previous year to about $25 million, indicating the effectiveness and market acceptance of its solution.

  3. Prevention of Data Leak
  4. Cyware, an AI-driven cyber fusion platform, secured £30m in a series C funding round to expand its operations. The platform uses AI-powered threat intelligence with data orchestration and workflow automation, enabling correlation of actionable threat intelligence with detection, threat hunting, vulnerability management, and incident response operations. The funding will be used to accelerate growth, focus on channel business, strategic alliances, and extend its global footprint.

  5. Identifying Concealed Malware
  6. Guardz, a cybersecurity company, launched an AI-powered multilayered phishing protection solution to help small and medium-sized enterprises (SMEs) and managed service providers (MSPs) prevent phishing attacks. The solution uses AI to provide automatic detection and remediation capabilities to protect against phishing attacks, the number one threat they face. By combining email security, web browsing protection, perimeter posture, and awareness culture in one native solution, businesses can efficiently safeguard against phishing threats.

What are the key advantages of AI adoption in fintech, and how has it enhanced operational efficiency and customer experience?

  1. Enhanced Security and Fraud Detection: AI in fintech has improved the security of financial transactions and protection against fraudulent activities. AI-powered biometric authentication methods such as facial recognition and voice recognition have replaced traditional passwords, making it harder for hackers to gain unauthorized access. AI systems monitor financial transactions in real-time, detecting anomalies and unusual patterns.
  2. Improved Operational Efficiency: AI in fintech has streamlined processes and automated tasks, leading to improved operational efficiency. AI-powered data analysis tools enable faster and more accurate analysis of financial data. Robotic Process Automation (RPA) automates repetitive back-office procedures, reducing the need for manual intervention.
  3. Enhanced Customer Experience: AI in fintech has improved the customer experience by providing personalized and efficient services. AI-powered chatbots in customer support systems can instantly address customer queries and provide personalized assistance. Machine learning algorithms analyze customer data and deliver personalized investment recommendations.
  4. Better Analytics and Predictions: AI in fintech has revolutionized data analytics, enabling accurate insights and predictions. AI-powered analytics tools analyze vast amounts of data from various sources, identifying patterns, trends, and correlations that were previously overlooked.
  5. Cost Savings: AI in fintech has led to significant cost savings by automating tasks and reducing labor expenditures. AI-powered automation solutions handle routine customer needs, reducing operational costs and improving response times.

Artificial Intelligence in Fintech: 7 Best Use Cases

  1. Use Case 1: Increased Security Driven by Authentication
    AI increases financial security through speech, face, and fingerprint authentication. Compared to standard passwords, this extra security layer makes it more difficult for hackers to exploit. As the world gets more online and less personal, cybersecurity becomes more and more important. The most susceptible financial institutions include banks, fintech, and other companies dealing with large amounts of money daily. Keeping up with AI and machine learning advances ensures that your company has the greatest security possible.
  2. Use Case 2: Behavior-Based Investment Predictions
    Artificial intelligence is used in finance to enable data patterns to be automatically recognized, examined, and modified. Furthermore, even with imperfect data quality, artificial intelligence in fintech may still offer insightful forecasts about exchange rates, investments, and short- or long-term trends. The capacity of fintech AI to evaluate unstructured data, which is crucial for financial services, is even more astounding. This may be used in fintech to forecast product appropriateness and modify marketing strategy by observing consumer behavior.
  3. Use Case 3: Automated Data Processing
    There are many uses for AI-based software that enhances data processing or takes over administrative duties like invoicing, and it has a successful track record. IT analytics solutions may actively seek and find IT service delivery automation possibilities. Based on their broad strategic IT objectives, it can also match that company's teams and vendor relationships. Additionally, these resources can contribute to increased automated agility through improved departmental coordination in IT services.
  4. Use Case 4: Human-Like Interaction with Customers
    AI and fintech have revolutionized the financial industry, enabling innovative solutions like chatbots, robo-advisors, fraud detection systems, and more. AI chatbots are at the forefront of the customer service line. Modern AI chatbots can comprehend and speak in normal human language and detect consumer mood and intent. AI-based trained data models for natural language processing (NLP) and natural language understanding (NLG) assist chatbots in understanding human communication in a natural voice and text language and correspondingly communicating. Ultimately, this leads to more effective lead generation, customer support, and company conversion.
  5. Use Case 5: Financial Reporting
    Fintech and AI found each other largely due to the ability to create financial reports. They may be generated using AI and financial data. Banks and other financial institutions contain vast amounts of data, which they use to generate reports after careful research. After thoroughly reviewing the data, these reports must be produced, which takes time. Companies frequently require these reports, notwithstanding the possibility that the input data sets may vary.
  6. Use Case 6: Safeguarding Sensitive Corporate Information
    AI and machine learning have improved fraud detection in the fintech industry by fishing out identity thieves before they penetrate a server, detecting credit card fraud through identification of unusual transactions, and early detection of fraudulent loan and mortgage applications. AI-driven identity theft detection systems such as pattern recognition are effective at reducing the danger of scams and spotting them early on. AI methods such as data mining have been provided with a sizable dataset to be trained to spot fraudulent behavior. AI in this area is to detect trends that can likely lead to fraud so that alarms can be swiftly raised.
  7. Use Case 7: Preventing Data Leak
    AI and machine learning have also been instrumental in detecting money laundering amidst account activities. Fintech companies and banks use deep learning AI algorithms such as neural networks to uncover undiscovered connections between criminal conduct and account activity. AI has been at the forefront of detecting such activities, and a wrong transfer of funds might be the key to revealing a set of illegal activities.

In terms of market dynamics, what opportunities and disruptions has AI brought to the fintech sector?

Artificial Intelligence (AI) has brought significant opportunities and disruptions to the fintech sector, reshaping the business landscape and changing the way traditional financial services operate. Here are some examples based on the articles you provided:


  1. Credit Decisions: AI enables faster and more accurate assessment of potential borrowers, considering a wider variety of factors. This leads to better-informed, data-backed decisions. For example, in 2023, digital lending platforms implemented AI-powered algorithms to evaluate loan eligibility and provide personalized options. This resulted in improved risk assessment and reduced losses.
  2. Risk Management: AI's processing power allows for efficient handling of vast amounts of data, enabling effective risk management. Algorithms analyze historical risk cases and identify early signs of potential future issues. In 2023, a U.S. leasing company, Crest Financial, witnessed significant improvements in risk analysis by employing AI algorithms. This helped them proactively address potential risks and mitigate losses.
  3. Fraud Prevention: AI has proven to be highly successful in battling financial fraud. It is particularly effective in preventing credit card fraud, which has been increasing with the growth of e-commerce and online transactions. Banks and financial institutions employ AI algorithms to detect and prevent fraudulent activities, including money laundering. In 2023, several major banks implemented advanced AI systems that significantly reduced instances of fraud and enhanced security for their customers.
  4. Trading: AI-driven data analysis has revolutionized trading strategies and investment decisions. AI algorithms can process vast amounts of structured and unstructured data quickly, leading to more accurate predictions of stock performance. Algorithmic or high-frequency trading has gained popularity, as AI-powered systems can test and optimize trading strategies based on historical data. In 2023, investment firms saw improved trading outcomes and better returns by leveraging AI in their investment processes.
  5. Personalized Banking: AI-powered chatbots and virtual assistants provide clients with personalized self-help solutions, transforming the customer experience. Various fintech apps offer personalized financial advice and assistance, helping individuals achieve their financial goals. In 2023, several banks introduced AI-powered virtual assistants that provided tailored financial recommendations, resulting in improved customer satisfaction and engagement.
  6. Process Automation: Robotic Process Automation (RPA) powered by AI is used to automate repetitive tasks, reducing operational costs and boosting productivity. Intelligent character recognition enables the automation of tasks such as data extraction and document processing. JP Morgan Chase, for example, successfully implemented RPA in 2023 to automate various processes, resulting in increased efficiency and reduced manual efforts.


  1. Traditional Credit Scoring: AI-based credit scoring systems have surpassed traditional methods by considering a wider range of data and delivering more accurate risk assessments. Lenders now have better tools to distinguish between high-risk applicants and credit-worthy individuals with limited credit history. In 2023, several fintech companies adopted AI-based credit scoring systems, challenging the dominance of traditional credit scoring models.
  2. Traditional Risk Management: AI's ability to handle and analyze large volumes of data in a short time has disrupted traditional risk management methods. In 2023, financial institutions shifted towards AI-powered risk management systems to identify potential risks early on and improve risk mitigation strategies.
  3. Human Traders: The rise of AI in trading has replaced human traders in some areas, as AI algorithms can process data faster and make more accurate predictions. In 2023, trading firms increasingly relied on AI-powered trading systems to execute trades, resulting in reduced human involvement in trading activities.
  4. Traditional Customer Service: AI-powered chatbots and virtual assistants have disrupted traditional customer service in banking. In 2023, banks and fintech companies implemented AI-powered customer service solutions to handle customer queries, provide instant assistance, and improve overall customer experience. This reduced the reliance on traditional customer service channels.
  5. Manual Processes: The use of AI in automating processes has disrupted manual tasks in financial services, minimizing human errors and reducing operational costs. In 2023, financial institutions implemented AI-driven automation solutions to streamline processes such as data extraction, compliance, and document management, leading to increased efficiency and cost savings.

AI has brought about significant opportunities and disruptions in the fintech sector, leading to improved services, better risk management, and increased efficiency. However, it's also important to note that the rapid adoption of AI has led to new challenges, particularly in the area of fraud prevention and ethical considerations. As the fintech sector continues to evolve, companies will need to stay ahead of these challenges and continue to innovate to provide the best possible services to their customers.

What impact does AI have on job roles and the workforce in the fintech industry?

The Future of Fintech Talent: Navigating the AI-Driven Transformation

AI technology is reshaping the fintech industry, altering job roles, and redefining the workforce. While automation may lead to job displacement, it also creates new opportunities and demands for specialized skills. The augmentation of human capabilities through AI can drive increased productivity and foster innovation. However, managing the transition and upskilling of the workforce is crucial to ensure a positive economic impact and seamless integration of AI technologies in the fintech sector.

AI's impact on fintech job roles and the workforce is a blend of transformation and disruption. Here are the key aspects:

  1. Automation and Job Displacement: AI technologies like robotic process automation (RPA) and machine learning algorithms can automate repetitive tasks, potentially displacing certain job roles. Roles involving data analysis, risk assessment, and complex decision-making may also be affected. Job displacement due to AI automation can cause short-term disruptions, necessitating upskilling or reskilling of employees to adapt to evolving requirements.
  2. Emergence of New Roles and Skill Requirements: AI adoption in fintech creates new job opportunities and demand for specialized skills. Professions such as data scientists, AI engineers, machine learning specialists, and cybersecurity experts are in high demand. The workforce must adapt and acquire skills to collaborate effectively with AI systems. Skills such as critical thinking, problem-solving, creativity, and emotional intelligence remain valuable in conjunction with AI technology.
  3. Augmentation of Human Capabilities: AI can augment human capabilities and enhance productivity. AI systems assist employees in data analysis, decision-making, and customer support, enabling them to focus on higher-value tasks requiring human judgment and creativity. By offloading repetitive tasks to AI systems, employees can engage in more strategic and innovative work, driving efficiency and productivity in fintech.
  4. Transition and Reskilling Challenges: Integrating AI technologies in fintech requires careful planning and consideration of workforce transitions. Companies need to invest in reskilling programs to ensure employees can adapt to new roles and acquire the necessary skills to collaborate with AI systems. Upskilling and reskilling initiatives mitigate job displacement and enable employees to take on advanced tasks that require collaboration with AI technologies.
  5. Overall Economic Impact: The adoption of AI in fintech can yield increased productivity, cost savings, and innovation, resulting in positive economic impacts. However, there may be short-term economic challenges related to job displacement and workforce transitions. Government policies and industry collaboration play crucial roles in addressing these challenges and facilitating a smooth transition for workers.


  1. Fintech sees 40% Y-o-Y funding growth. Megatrend 2023
  2. AI in FinTech

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