World Economic Forum is upbeat about Generative AI’s impact on Healthcare

May 30, 2023

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World Economic Forum on 2023, May 12th released an article that accentuated the tremendous impact that Generative AI will have on healthcare. How will this turn out to be?


MarketsandMarkets’ research analysts estimate that the market for generative AI is anticipated to increase from USD 11.3 billion in 2023 to USD 51.8 billion by 2028, at a CAGR of 35.6% over the course of the forecast period.

We welcome this news and share our editors’ take -

What is Generative AI?

Generative Artificial Intelligence (AI), a subfield of machine learning, is leading a paradigm shift in technology and its applications.

Generative Artificial Intelligence (AI), a cutting-edge subfield of machine learning, is transforming industries by its ability to generate creative outputs that resemble the input data. The roots of this technology trace back to the early 2010s when Ian Goodfellow, a researcher at the University of Montreal, pioneered the use of generative adversarial networks (GANs).

The true potential of generative AI came to light with OpenAI's revolutionary text generator models, the latest being GPT-4. These models excel in creating human-like text and significantly broadening the capabilities of AI in natural language processing.


Generative AI doesn't stop at text; it's equally influential in the domain of images and video creation. From synthesizing photorealistic images to creating 3D environments in video games, the scope of generative AI is vast and growing. Using a blend of data, AI models can create new, original visual content or even modify existing ones, opening exciting possibilities in industries like advertising, fashion, entertainment, and healthcare.

Generative AI, with its ability to generate rich and diverse content, is revolutionizing how we perceive and interact with AI, laying the groundwork for a future filled with AI-driven creativity and innovation.

Impact of Generative AI on healthcare industry


The advent of Generative AI holds tremendous potential for the healthcare industry. It's transforming various sub-domains, including disease prediction and prevention, personalized medicine, medical imaging and diagnostics, and drug discovery.

By synthesizing new data, Generative AI can aid in the generation of virtual patient populations, enabling personalized treatments and improved clinical trial design. It's also playing a pivotal role in creating enhanced medical images for better diagnosis. With applications ranging from accelerating drug discovery to predicting disease patterns, Generative AI is set to revolutionize healthcare, fostering a future of more accurate, efficient, and personalized care.

How will Generative AI impact the top Healthcare IT players

How Generative AI may impact: Help create more sophisticated predictive models for patient care and disease outbreaks, improve telehealth interactions with more natural language processing capabilities, and generate synthetic data for research.

How Generative AI may impact: It could improve health tracking by creating personalized health and fitness programs based on users' data and behaviors.

How Generative AI may impact: Generative AI can help Google Health to create more personalized health recommendations and improve the accuracy of health-related search results.

How Generative AI may impact: Enhance decision support tools by generating novel solutions and treatment plans.

How Generative AI may impact: Improve health data management by generating synthetic data sets for testing and development, and it could create advanced predictive models for patient outcomes.

How Generative AI may impact: Create synthetic medical images for training purposes, aiding in the development of better diagnostic tools.

How Generative AI may impact: Create realistic simulation models for training purposes and improve patient monitoring systems through more sophisticated prediction models.

How Generative AI may impact: Improve electronic health records (EHR) systems by creating predictive models for patient outcomes, and generate realistic patient data for testing new features and updates.

How Generative AI may impact: Enhance technology-enabled precision medicine by creating personalized treatment plans and diagnostics.

How Generative AI may impact: Help in the development of smarter medical devices that can adapt to patient's unique health conditions and predict future medical events.

How Generative AI may impact: Improve clinical trial management by creating synthetic patient data for virtual trials, and improve healthcare analytics through advanced predictive modeling.

How Generative AI may impact: Help create more personalized fitness programs and health insights based on user's data and behaviors.

How Generative AI may impact: Enhance electronic health records (EHR) and health data analytics by generating sophisticated prediction models for patient outcomes and generating synthetic patient data for research and development.

How Generative AI may impact: Improve patient relationship management solutions by creating personalized patient journeys and improving collaboration through more natural language interactions.

How Generative AI may impact: Enhance personalized medicine and patient engagement solutions by generating personalized treatment plans and improving patient interactions through natural language processing.

  1. Microsoft (Healthcare NeXT): Offers a range of cloud services and AI tools to enable health data interoperability, machine learning, and telehealth solutions.
  2. Apple (Apple Health): Provides health tracking for individuals via wearables, personal health records on iPhone, and research support for healthcare organizations.
  3. Google (Google Health): Offers health-related AI research, data standardization, and personalized health tooling via Google Fit, Search, and other platforms.
  4. Merative (IBM Watson Health): Utilizes AI to provide decision support tools for clinicians, imaging analytics, drug discovery, and personalized medicine.
  5. Amazon Web Services (AWS for Health | Healthcare & Life Sciences): Provides cloud infrastructure, data analytics, and machine learning tools for health data management, analysis, and insights.
  6. Philips (Philips Healthcare): Provides a range of medical equipment, personal health programs, healthcare informatics, and population health management.
  7. GE Healthcare: Offers a variety of medical imaging machines, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions.
  8. Epic Systems: Provides a wide range of healthcare software solutions, including electronic health records (EHR), population health, patient engagement, and telehealth solutions.
  9. Siemens Healthineers: Delivers technology-enabled precision medicine, patient experience management, digital health services, and clinical & operational efficiency.
  10. Medtronic: Offers a wide range of medical devices and therapies, including those for diabetes management, cardiovascular diseases, and minimally invasive therapies.
  11. Oracle (Oracle Health Sciences): Provides data management, clinical trial management, precision medicine, and healthcare analytics software.
  12. Fitbit: Provides wearable devices for health and fitness tracking, personalized insights, and virtual health solutions.
  13. Cerner: Offers electronic health records, population health services, medical devices for hospitals, and health data analytics.
  14. Salesforce (Salesforce Health Cloud): Delivers patient relationship management solutions, including personalized patient journeys, collaboration, and healthcare analytics.
  15. SAP (SAP Health): Offers healthcare cloud, personalized medicine, patient engagement, and healthcare network solutions.

North American Generative AI market is projected to be at $ 16.1 Bn in 2028. A growth of 32.6% during forecast period.

Generative AI Technology Roadmap (2023-2030) and its Impact on Healthcare

A. Short Term Technology Roadmap (2023-2025):

We can expect advancements in language modeling, allowing more nuanced and human-like text generation. Improvements in Generative Adversarial Networks (GANs) will empower the creation of more realistic synthetic images and data, enhancing data availability for training models.

B. Mid-term Technology Roadmap (2026-2028):

This phase is likely to witness significant strides in meta-learning and few-shot learning techniques, enabling AI models to learn quickly with less data. Generative AI will evolve to learn from multi-modal data, enriching its understanding and output generation capabilities.


C. Long Term Technology Roadmap (2029-2030):

We'll see the emergence of fully autonomous generative AI systems capable of self-learning and generating complex outputs. The usage of Generative AI in scientific research will increase, aiding in hypothesis generation, data synthesis, and expediting discoveries.

The three key technologies gaining foothold in the generative AI market are generative pre-trained transformers (GPTs), reinforcement and active learning, and natural language processing.

Application of Generative AI in the Healthcare Industry

Generative AI is opening new horizons in healthcare, promising to revolutionize disease prediction, personalized medicine, medical imaging, diagnostics, and drug discovery.

A. Disease Prediction and Prevention: Generative AI models can learn to identify patterns in vast quantities of health data, such as electronic health records, genomics data, lifestyle information, and environmental factors. They can generate predictive models to identify individuals at risk of developing certain diseases, allowing for early interventions and preventative measures. For instance, a generative AI model might predict the onset of diabetes based on an individual's health data, enabling physicians to implement preventive lifestyle changes or medication regimens.

B. Personalized Medicine: Generative AI holds great potential for personalized medicine, helping design treatments tailored to individual patients' genetic makeup, lifestyle, and environmental factors. By leveraging vast datasets and advanced algorithms, generative AI can create unique therapeutic strategies and monitor their effectiveness over time, ensuring optimal patient outcomes.

C. Medical Imaging and Diagnostics: Generative AI techniques like Generative Adversarial Networks (GANs) have shown significant potential in medical imaging, producing high-quality synthetic medical images for training diagnostic AI models. This can lead to more accurate diagnoses and fewer false positives/negatives. Also, AI models can generate 3D medical images from 2D inputs, providing physicians with more comprehensive views of patient anatomy and disease states.

D. Drug Discovery: Generative AI can expedite the drug discovery process, which is traditionally time-consuming and costly. AI can generate novel molecular structures, predict their properties, and simulate their interactions with biological targets, considerably reducing the initial pool for drug candidates. This process can help identify potential therapeutic candidates more quickly and move promising candidates into preclinical testing, dramatically reducing the time and cost of new drug development.

E. Surgeries: Generative AI can play a pivotal role in improving medical assistance in surgeries by augmenting surgical planning, assisting in real-time during procedures, and aiding in post-surgical care and recovery. Generative AI can generate patient-specific 3D models from medical imaging data. These models can provide surgeons with a detailed understanding of individual patient anatomy and the location and extent of disease, enabling more precise surgical planning. AI can help in creating intraoperative navigation aids. For example, AI can use preoperative imaging data to generate real-time 3D models of the surgical site, which can guide surgeons during complex procedures. Postoperatively, generative AI can analyze patient data to predict recovery trajectories and potential complications.

Overall, the integration of generative AI into healthcare is still in its early stages, but its potential is immense. By unlocking new insights from data, generative AI could significantly improve the accuracy and speed of diagnosis, personalize treatments, and fast-track the discovery of new therapeutics, paving the way for a new era in healthcare.

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