The study involved four major activities for estimating the current global size of the paper and paperboard packaging market. Exhaustive secondary research was conducted to gather information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizes with the industry experts across the value chain of paper and paperboard packaging through primary research. Both, the top-down and bottom-up approaches were employed to estimate the overall size of the paper and paperboard packaging market. After that, market breakdown and data triangulation procedures were used to determine the size of different segments and subsegments of the market.
Secondary Research
Various primary sources from both, the supply and demand sides of the paper and paperboard packaging market were interviewed to obtain qualitative and quantitative information. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the paper & paperboard packaging industry. The breakdown of the profiles of primary respondents is as follows:
Primary Research
Various primary sources from both, the supply and demand sides of the paper and paperboard packaging market were interviewed to obtain qualitative and quantitative information. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the paper & paperboard packaging industry. The breakdown of the profiles of primary respondents is as follows:
Breakdown of Primary Interviews
Note: Companies are classified based on their revenue–Tier 1 = >USD 7 billion, Tier 2 = USD 500 million to USD 7 billion, and Tier 3 = < USD 500 million.
Others include sales, marketing, and product managers.
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Market Size Estimation
Both, the top-down and bottom-up approaches were used to estimate and validate the global size of the paper and paperboard packaging market. These approaches were also used extensively to estimate the size of various dependent segments of the market. The research methodology used to estimate the market size included the following details:
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The key players were identified through extensive secondary research.
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The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
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All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
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All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
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The research includes the study of reports, reviews, and newsletters of key industry players, along with extensive interviews with key officials, such as directors and marketing executives.

Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments of the paper and paperboard packaging market. The data was triangulated by studying various factors and trends from both, the demand- and supply-sides.
In addition, the market size was validated by using both, the top-down and bottom-up approaches. Then, it was verified through interviews with experts. Hence, for every data segment, there are three sources—top-down approach, bottom-up approach, and interviews with experts. The data was assumed to be correct when the values arrived at from the three sources matched.
Market Definition
Paper & paperboard packaging refers to packaging materials made from cellulose fibers derived from wood, recycled paper, or agricultural residues. Paper is typically lightweight and flexible, while paperboard is thicker and more rigid, making it suitable for folding cartons, boxes, and trays. These materials are widely used across the food, beverages, personal care, and consumer goods industries due to their recyclability, biodegradability, and printability, offering an eco-friendly alternative to plastic and other non-renewable packaging formats.
Stakeholders
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Paper & paperboard packaging manufacturers
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Paper & paperboard packaging distributors
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Raw material suppliers
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Research & development entities
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Industry associations and regulatory bodies
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End users
Report Objectives
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To estimate and forecast the paper & paperboard packaging market, in terms of value and volume
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To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing market growth
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To define, describe, and forecast the market size, based on grade, type, application, and region
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To forecast the market size along with segments and submarkets, in key regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America, along with their key countries
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To strategically analyze micromarkets, for individual growth trends, prospects, and their contribution to the total market
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To analyze growth opportunities in the market for stakeholders and provide details on the competitive landscape for market leaders
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To strategically profile key players and comprehensively analyze their market shares and core competencies
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To analyze competitive developments, such as mergers & acquisitions, expansions & investments, and agreements in the paper and paperboard packaging market
Growth opportunities and latent adjacency in Paper and Paperboard Packaging Market