Application Security Testing Market by Offering (SAST, DAST, IAST, RASP, SCA), Service (Professional, Managed), Application Type (Mobile, Web), Deployment Mode (On-Premises, Cloud), Organization Size, & Vertical - Global Forecast to 2031

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USD 7.60 BN
MARKET SIZE, 2031
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CAGR 2.67%
(2025-2031)
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400
REPORT PAGES
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500
MARKET TABLES

OVERVIEW

application-security-testing-market Overview

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

The application security testing market is projected to reach USD 7.60 billion by 2031 from USD 1.83 billion in 2025, at a CAGR of 26.7% from 2025 to 2031. The application security testing market is being driven by the increasing use of web, mobile, and cloud-native applications, which increases exposure to attacks at the application layer and via APIs. Organizations are integrating security testing into DevSecOps pipelines to identify vulnerabilities early and minimize remediation costs. Moreover, the increasing open-source and third-party software supply chain risks are driving demand for continuous SAST, DAST, and SCA solutions.

KEY TAKEAWAYS

  • BY REGION
    North America accounted for the largest share of the Security Testing Market in 2025.
  • BY OFFERING
    By offering, the solutions segment dominated the market in 2025.
  • BY SOLUTIONS
    By solution, the standalone security testing tools segment is expected to account for the largest market share during the forecast period.
  • BY SERVICES
    By service, the managed services segment is expected to register the highest growth rate during the forecast period.
  • BY APPLICATION TYPE
    By application type, the mobile application security testing segment is expected to register the highest CAGR of 29.0% during the forecast period.
  • BY DEPLOYMENT MODE
    By deployment mode, the cloud segment is expected to grow at the fastest rate of ~25% during the forecast period.
  • BY ORGANIZATION SIZE
    By organization size, the SMEs segment will grow at the highest CAGR of 26% during the forecast period.
  • BY VERTICAL
    By vertical, the healthcare segment will grow at the fastest rate during the forecast period.
  • COMPETITIVE LANDSCAPE - KEY PLAYERS
    IBM, Veracode, and HCLTech are key players in the application security testing market, offering integrated SAST, DAST, SCA, and DevSecOps platforms that secure enterprises' entire software lifecycles.
  • COMPETITIVE LANDSCAPE - STARTUPS
    Invicti, HackerOne, and Contrast Security are recognized as the emerging leaders in the Application Security testing market. They offer automated, cloud-based, runtime-driven application security testing for agile, rapidly growing digital businesses.

The adoption of cloud-delivered, API-driven, and microservices-based architectures is increasing, thereby expanding the application’s attack surface. The rapid release cycles and continuous integration practices necessitate that security testing be integrated throughout the development process. Application security testing helps identify vulnerabilities early, improves code quality, and facilitates effective risk management in dynamic software environments.

TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS

As businesses transition from code scanning to ongoing, integrated application security testing, advanced application security testing (AST) platforms, DevSecOps integration, and cloud-native adoption are driving market growth. Increased spending on security in sectors such as banking, financial services, and insurance (BFSI), government and public sector, and healthcare is driving a greater need for comprehensive application security testing. This is essential for protecting sensitive information, ensuring regulatory compliance, and securing critical digital applications.

application-security-testing-market Disruptions

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

MARKET DYNAMICS

Drivers
Impact
Level
  • Increasing application-layer cyberattacks
  • Rising demand for DevSecOps security integration
RESTRAINTS
Impact
Level
  • Fragmented multi-tool security environments
  • High enterprise-grade tool licensing costs
OPPORTUNITIES
Impact
Level
  • Increased expansion of cloud-native application security
  • Accelerating demand of API-specific security testing
CHALLENGES
Impact
Level
  • High false-positive vulnerability noise
  • Legacy and hybrid environment compatibility gaps

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Driver: Increasing application-layer cyberattacks

There has been a rise in attacks targeting web applications, APIs, and software code, driving increased demand for application security testing. Attackers are increasingly exploiting coding flaws, misconfigurations, and vulnerabilities in open-source software. As a result, organizations are being driven to adopt continuous application security testing (AST) solutions to identify and address risks early in the development process.

Restraint: Fragmented multi-tool security environments

Many organizations use standalone security tools that operate independently, resulting in a fragmented approach. This lack of integration can create issues, reduce visibility, and increase operational costs. Managing separate tools for Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), and Software Composition Analysis (SCA) can be challenging and hinder the effectiveness of integrated application security policies.

Opportunity: Increased expansion of cloud-native application security

The increased adoption of cloud-first designs (containers), microservices, and DevOps pipelines has driven a greater need for integrated application security testing solutions. Organizations now require automated, scalable application security testing embedded in CI/CD workflows to secure dynamic applications and APIs across hybrid and multi-cloud environments. This shift is creating a significant growth opportunity for the application security testing market.

Challenge: High false-positive vulnerability noise

Application security assessment tools can generate a high number of alerts; however, none of them provides an accurate measurement of any type, often referred to as false positive alerts. This can result in alert fatigue for both developers as well as security professionals. Excessive noise can cause both a delay in the remediation process and a loss of confidence in the assessment tools. Additionally, it may take longer to determine how to prioritize legitimate security issues.

APPLICATION SECURITY TESTING MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
Veracode’s AST platform (SAST, DAST, SCA, Veracode Fix) was deployed to enhance vulnerability discovery, risk management, and secure code practices across applications Improved vulnerability remediation, strengthened secure development processes, and expanded secure application delivery capabilities for clients
OpenText’s Fortify Dynamic Application Security Testing integrated into CI/CD pipelines to automatically uncover and prioritize vulnerabilities in production and pre-production applications Early identification of exploitable flaws, automation of testing and reduced remediation costs, improving secure software delivery
HackerOne’s PTaaS (Pentest as a Service) engaged ethical hackers to identify complex business logic vulnerabilities in public web applications Uncovered deep exploitable flaws beyond automated scans, validated security defenses, and supported compliance readiness

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET ECOSYSTEM

The application security testing ecosystem includes SAST, DAST, IAST, RASP, and SCA solutions, which together offer an integrated way to identify and fix vulnerabilities throughout the entire software development lifecycle (SDLC). Each vendor in these segments has its own specialized tools for detecting issues related to coding errors, risks in runtime environments, and weaknesses in open-source components. Overall, this ecosystem helps organizations improve DevSecOps practices, increase their vulnerability visibility, and deliver secure cloud-native and API-based applications in these fast-changing digital environments.

application-security-testing-market Ecosystem

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET SEGMENTS

application-security-testing-market Segments

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Application Security Testing Market, by Offering

Solutions command a greater share of the application security testing market because organizations are focused on automated tools for ongoing vulnerability identification. Companies are investing more in consistent platforms that incorporate security into DevSecOps pipelines, allowing them to identify risks before they happen, remediate them faster, and protect them with scalability across modern application environments.

Application Security Testing Market, by Solution

A significant part of the application security testing market consists of standalone solutions. Many organizations choose specific Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), or Software Composition Analysis (SCA) tools to address their unique security vulnerabilities. The dedicated functionality, ease of deployment, and scalability of these standalone tools enable organizations to create an application security lifecycle tailored to their specific requirements.

Application Security Testing Market, by Service

Professional services are in high demand because businesses need professional help conducting code reviews, identifying vulnerabilities, performing evaluations, validating code, and integrating tools. As organizations rely on consulting and implementation support to optimize AST deployments, reduce false positives, and align security testing with regulatory requirements, professional services will continue to dominate the market.

Application Security Testing Market, by Application Type

Web application security testing holds the highest market share since web applications are the main targets of cyberattacks. Constant exposure of public-facing portals, e-commerce platforms, and enterprise web systems drives organizations to perform continuous vulnerability scanning, penetration testing, and secure code assessments.

Application Security Testing Market, by Deployment Mode

On-premises deployment dominates the application security testing market, as it is particularly relevant in highly regulated industries. Organizations handling financial, healthcare, or government-sensitive data prefer on-premises solutions to maintain direct control over security infrastructure, ensuring compliance with data residency requirements and governance of internal risk structures.

Application Security Testing Market, by Organization Size

Large enterprises hold the largest share of the application security market due to their multi-dimensional application portfolios, increased cybersecurity budgets, and rigorous compliance mandates. They need digital ecosystems that are scalable and integrated on AST platforms to manage continuous testing across multiple development teams, geographies, and cloud environments.

Application Security Testing Market, by Vertical

The BFSI segment commands the largest market share, primarily because financial institutions manage vast amounts of highly sensitive customer transaction and financial data. The rise in digital banking customers and mobile banking users, coupled with stricter regulations, has created a pressing need for financial organizations to invest continually in advanced application security testing. This investment is essential to mitigate risks related to fraud, data loss, and operational disruptions.

REGION

Asia Pacific to be fastest-growing region in global application security testing market during forecast period

Asia Pacific is the fastest-growing region in the application security testing market, driven by rapid cloud-native adoption, expanding API ecosystems, and increasing mobile and web application development. Rising software supply chain risks and stricter data protection regulations are pushing BFSI, government, and healthcare organizations to invest in continuous application security testing solutions to secure modern digital applications.

application-security-testing-market Region

APPLICATION SECURITY TESTING MARKET: COMPANY EVALUATION MATRIX

In the application security testing market, IBM (Star Player) is at the forefront with its comprehensive portfolio of application security testing solutions across SAST, DAST, SCA, and DevSecOps, as well as extensive consulting services, global delivery methods, and tight integration into enterprise risk and compliance frameworks. Veracode (Emerging Leader) further enhances its leadership within the AST marketplace by offering cloud application security solutions, providing continuous software risk management, developer-centric integrations, and automated vulnerable code remediation tools that address modern DevOps process needs.

application-security-testing-market Evaluation Metrics

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

KEY MARKET PLAYERS

MARKET SCOPE

REPORT METRIC DETAILS
Market Size in 2024 (Value) USD 1.44 Billion
Market Forecast in 2031 (Value) USD 7.60 Billion
Growth Rate CAGR of 26.7% from 2025–2031
Years Considered 2019–2031
Base Year 2024
Forecast Period 2025–2031
Units Considered Value (USD Billion)
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Segments Covered
  • By Offering:
    • Solutions
    • Services
  • By Solution:
    • Standalone Security Testing Tools
    • Integrated Platforms
  • By Service:
    • Professional Services
    • Managed Services
  • By Application Type:
    • Mobile Application Security Testing
    • Web Application Security Testing
    • API Security Testing
  • By Deployment Mode:
    • Cloud
    • On-premises
  • By Organization Size:
    • Small and Medium Enterprises (SMEs)
    • Large Enterprises
  • By Vertical:
    • Government
    • BFSI
    • Healthcare
    • IT & ITeS
    • Telecommunications
    • Manufacturing
    • Retail & eCommerce
    • Education
    • Energy and Utilities
    • Other Verticals
Regions Covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

WHAT IS IN IT FOR YOU: APPLICATION SECURITY TESTING MARKET REPORT CONTENT GUIDE

application-security-testing-market Content Guide

DELIVERED CUSTOMIZATIONS

We have successfully delivered the following deep-dive customizations:

CLIENT REQUEST CUSTOMIZATION DELIVERED VALUE ADDS
Leading Solution Provider (US) Product Analysis: Application Security Testing Matrix providing an in-depth comparison of leading vendors’ capabilities, including SAST, DAST, IAST, RASP, and SCA solutions; DevSecOps and CI/CD integration; API and cloud-native security testing; vulnerability prioritization; remediation guidance; reporting and analytics; compliance mapping; and on-premises and cloud deployment flexibility Stronger understanding of competitive AST positioning, product depth across the SDLC, automation maturity, false-positive reduction capabilities, and developer-centric integrations, supporting informed investment decisions, tool consolidation strategies, and long-term application security modernization roadmaps
Leading Service Provider (EU) Company Information: Detailed profiling and evaluation of additional AST vendors and service providers (up to 5), covering secure code review practices, penetration testing approaches, open-source risk management capabilities, DevSecOps alignment, managed AST services, industry certifications, regional presence, and partnerships across regulated and cloud-first industries Comprehensive view of the evolving application security testing landscape, highlighting growth in managed AST services, expansion of cloud-native security, increasing demand for continuous testing, and vendor differentiation through automation, platform integration, and software supply chain security capabilities

RECENT DEVELOPMENTS

  • December 2025 : HCLTech’s AppScan on Cloud received multiple updates in 2025, including AI-driven SAST accuracy improvements, Angular SPA scanning enhancements, integrated malware scanning in SCA, and enhanced IAST support for Kubernetes and microservices.
  • July 2025 : Invicti launched a next-generation Application Security Platform unifying DAST, API security, SCA, and ASPM with a stronger DAST engine and AI enhancements to improve accuracy and reduce false positives.
  • April 2025 : Snyk introduced Snyk API & Web, a new dynamic application security testing solution targeted at securing APIs and web applications in AI-powered development environments, reflecting growing demand for integrated DAST capabilities.

 

Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
1
INTRODUCTION
 
 
 
15
2
EXECUTIVE SUMMARY
 
 
 
 
3
PREMIUM INSIGHTS
 
 
 
 
4
MARKET OVERVIEW
Covers the key developments, trend analysis, and actionable insights to support strategic planning and positioning.
 
 
 
 
 
(IDENTIFY GROWTH OPPORTUNITIES AND STRATEGIC GAPS IN THE APPLICATION SECURITY TESTING MARKET)
 
 
 
 
 
4.1
INTRODUCTION
 
 
 
 
4.2
MARKET DYNAMICS
 
 
 
 
 
4.2.1
DRIVERS
 
 
 
 
4.2.2
RESTRAINTS
 
 
 
 
4.2.3
OPPORTUNITIES
 
 
 
 
4.2.4
CHALLENGES
 
 
 
4.3
UNMET NEEDS AND WHITE SPACES
 
 
 
 
4.4
INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNITIES
 
 
 
 
4.5
STRATEGIC MOVES BY TIER 1/2/3 PLAYERS
 
 
 
5
INDUSTRY TRENDS
Maps the market evolution with focus on trend catalysts, risk factors, and growth opportunities across segments.
 
 
 
 
 
(NAVIGATE INDUSTRY SHIFTS WITH STRATEGIC INSIGHTS FROM COMPETITIVE FORCES AND EVOLVING APPLICATION SECURITY TESTING TRENDS.)
 
 
 
 
 
5.1
PORTER’S FIVE FORCES ANALYSIS
 
 
 
 
5.2
MACROECONOMIC OUTLOOK
 
 
 
 
 
5.2.1
INTRODUCTION
 
 
 
 
5.2.2
GDP TRENDS AND FORECAST
 
 
 
 
5.2.3
TRENDS IN GLOBAL ICT INDUSTRY MARKET
 
 
 
 
5.2.4
TRENDS IN CYBERSECURITY MARKET
 
 
 
5.3
VALUE CHAIN ANALYSIS
 
 
 
 
 
5.4
ECOSYSTEM ANALYSIS
 
 
 
 
 
5.5
PRICING ANALYSIS
 
 
 
 
 
 
5.5.1
AVERAGE SELLING PRICE OF APPLICATION SECURITY TESTING, BY KEY PLAYER (2025)
 
 
 
 
5.5.2
INDICATIVE PRICING ANALYSIS, BY APPLICATION SECURITY TESTING TYPE (2025)
 
 
 
5.6
KEY CONFERENCES & EVENTS, 2026–2027
 
 
 
 
5.7
TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
 
 
 
 
5.8
INVESTMENT & FUNDING SCENARIO
 
 
 
 
 
5.9
CASE STUDY ANALYSIS
 
 
 
 
 
5.9.1
CASE STUDY
 
 
 
 
5.9.2
CASE STUDY
 
 
 
 
5.9.3
CASE STUDY
 
 
 
5.10
IMPACT OF 2025 US TARIFF: APPLICATION SECURITY TESTING MARKET
 
 
 
 
 
 
5.10.1
INTRODUCTION
 
 
 
 
5.10.2
KEY TARIFF RATES
 
 
 
 
5.10.3
PRICE IMPACT ANALYSIS
 
 
 
 
5.10.4
IMPACT ON COUNTRIES/REGIONS
 
 
 
 
 
5.10.4.1
US
 
 
 
 
5.10.4.2
EUROPE
 
 
 
 
5.10.4.3
ASIA PACIFIC
 
 
 
5.10.5
IMPACT ON END-USE INDUSTRIES
 
 
6
TECHNOLOGICAL ADVANCEMENTS, AI-DRIVEN IMPACT, PATENTS, INNOVATIONS, AND FUTURE APPLICATIONS
 
 
 
 
 
(HARNESS INNOVATIONS TO REVOLUTIONIZE APPLICATION SECURITY TESTING AMID EVOLVING THREAT LANDSCAPES)
 
 
 
 
 
6.1
KEY TECHNOLOGIES/EMERGING TECHNOLOGIES
 
 
 
 
6.2
COMPLEMENTARY TECHNOLOGIES
 
 
 
 
6.3
ADJACENT TECHNOLOGIES
 
 
 
 
6.4
TECHNOLOGY/PRODUCT ROADMAP
 
 
 
 
6.5
PATENT ANALYSIS
 
 
 
 
 
6.6
FUTURE APPLICATIONS
 
 
 
 
6.7
IMPACT OF AI/GEN AI ON APPLICATION SECURITY TESTING MARKET
 
 
 
 
 
 
6.7.1
TOP USE CASES AND MARKET POTENTIAL
 
 
 
 
6.7.2
BEST PRACTICES FOLLOWED BY PROVIDERS IN APPLICATION SECURITY TESTING MARKET
 
 
 
 
6.7.3
CASE STUDIES RELATED TO AI IMPLEMENTATION IN APPLICATION SECURITY TESTING MARKET
 
 
 
 
6.7.4
INTERCONNECTED ECOSYSTEM AND IMPACT ON MARKET PLAYERS
 
 
 
 
6.7.5
CLIENTS’ READINESS TO ADOPT GENERATIVE AI IN APPLICATION SECURITY TESTING MARKET
 
 
7
REGULATORY LANDSCAPE
 
 
 
 
 
(NAVIGATE COMPLEX GLOBAL REGULATIONS WITH A COMPREHENSIVE GUIDE TO REGIONAL COMPLIANCE AND INDUSTRY STANDARDS)
 
 
 
 
 
7.1
REGIONAL REGULATIONS AND COMPLIANCE
 
 
 
 
 
7.1.1
REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
 
 
 
 
7.1.2
INDUSTRY STANDARDS
 
 
8
CUSTOMER LANDSCAPE & BUYING BEHAVIOR
 
 
 
 
 
(UNCOVER HOW STAKEHOLDER DYNAMICS SHAPE PURCHASING DECISIONS AND REVEAL CRITICAL UNMET INDUSTRY NEEDS)
 
 
 
 
 
8.1
DECISION-MAKING PROCESS
 
 
 
 
8.2
KEY STAKEHOLDERS INVOLVED IN BUYING PROCESS AND THEIR EVALUATION CRITERIA
 
 
 
 
 
8.2.1
KEY STAKEHOLDERS IN BUYING PROCESS
 
 
 
 
8.2.2
BUYING CRITERIA
 
 
 
8.3
ADOPTION BARRIERS AND INTERNAL CHALLENGES
 
 
 
 
8.4
UNMET NEEDS OF VARIOUS END-USE INDUSTRIES
 
 
 
 
8.5
MARKET PROFITABILITY
 
 
 
9
APPLICATION SECURITY TESTING MARKET, BY OFFERING
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
(OFFERING-WISE DEMAND POTENTIAL AND GROWTH PATHWAYS SHAPING APPLICATION SECURITY TESTING ADOPTION ACROSS INDUSTRIES)
 
 
 
 
 
9.1
INTRODUCTION
 
 
 
 
 
9.1.1
OFFERING: APPLICATION SECURITY TESTING MARKET DRIVERS
 
 
 
9.2
SOLUTIONS
 
 
 
 
 
9.2.1
STANDALONE SECURITY TESTING TOOLS
 
 
 
 
 
9.2.1.1
STATIC APPLICATION SECURITY TESTING (SAST)
 
 
 
 
9.2.1.2
DYNAMIC APPLICATION SECURITY TESTING (DAST)
 
 
 
 
9.2.1.3
INTERACTIVE APPLICATION SECURITY TESTING (IAST)
 
 
 
 
9.2.1.4
RUNTIME APPLICATION SELF-PROTECTION (RASP)
 
 
 
 
9.2.1.5
SOFTWARE COMPOSITION ANALYSIS (SCA)
 
 
 
9.2.2
INTEGRATED PLATFORMS
 
 
 
9.3
SERVICES
 
 
 
 
 
9.3.1
PROFESSIONAL SERVICES
 
 
 
 
 
9.3.1.1
CONSULTING & ADVISORY
 
 
 
 
9.3.1.2
IMPLEMENTATION & INTEGRATION
 
 
 
 
9.3.1.3
APPLICATION SECURITY ASSESSMENT & TESTING
 
 
 
 
9.3.1.4
COMPLIANCE & RISK MANAGEMENT
 
 
 
 
9.3.1.5
TRAINING & ENABLEMENT
 
 
 
9.3.2
MANAGED SERVICES
 
 
10
APPLICATION SECURITY TESTING MARKET, BY APPLICATION TYPE
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
(APPLICATION SECURITY APPLICATION TYPE-WISE DEMAND POTENTIAL AND GROWTH PATHWAYS SHAPING SECURITY TESTING ADOPTION IN DIVERSE INDUSTRIES)
 
 
 
 
 
10.1
INTRODUCTION
 
 
 
 
 
10.1.1
APPLICATION TYPE: APPLICATION SECURITY TESTING MARKET DRIVERS
 
 
 
10.2
MOBILE APPLICATION SECURITY TESTING
 
 
 
 
10.3
WEB APPLICATION SECURITY TESTING
 
 
 
 
10.4
API SECURITY TESTING
 
 
 
11
APPLICATION SECURITY TESTING MARKET, BY DEPLOYMENT MODE
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
(DEPLOYMENT MODE-WISE DEMAND POTENTIAL AND GROWTH PATHWAYS SHAPING SECURITY TESTING ADOPTION IN DIVERSE INDUSTRIES)
 
 
 
 
 
11.1
INTRODUCTION
 
 
 
 
 
11.1.1
DEPLOYMENT MODE: APPLICATION SECURITY TESTING MARKET DRIVERS
 
 
 
11.2
ON-PREMISES
 
 
 
 
11.3
CLOUD
 
 
 
12
APPLICATION SECURITY TESTING MARKET, BY ORGANIZATION SIZE
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
(ORGANIZATION SIZE-WISE DEMAND POTENTIAL AND GROWTH PATHWAYS SHAPING APPLICATION SECURITY TESTING ADOPTION IN DIVERSE INDUSTRIES)
 
 
 
 
 
12.1
INTRODUCTION
 
 
 
 
 
12.1.1
ORGANIZATION SIZE: APPLICATION SECURITY TESTING MARKET DRIVERS
 
 
 
12.2
LARGE ENTERPRISES
 
 
 
 
12.3
SMES
 
 
 
13
APPLICATION SECURITY TESTING MARKET, BY VERTICAL
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
(SECTOR-SPECIFIC ADOPTION DRIVERS, DEMAND, DYNAMICS, AND MARKET POTENTIAL ACROSS EACH END-USE INDUSTRY)
 
 
 
 
 
13.1
INTRODUCTION
 
 
 
 
 
13.1.1
VERTICAL: APPLICATION SECURITY TESTING MARKET DRIVERS
 
 
 
13.2
BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
 
 
 
 
13.3
GOVERNMENT & PUBLIC SECTOR
 
 
 
 
13.4
HEALTHCARE
 
 
 
 
13.5
TELECOMMUNICATION
 
 
 
 
13.6
RETAIL & ECOMMERCE
 
 
 
 
13.7
IT & ITES
 
 
 
 
13.8
EDUCATION
 
 
 
 
13.9
OTHER VERTICALS
 
 
 
14
APPLICATION SECURITY TESTING MARKET, BY REGION
Market Size, Volume & Forecast – USD Million
 
 
 
 
 
14.1
INTRODUCTION
 
 
 
 
14.2
NORTH AMERICA
 
 
 
 
 
14.2.1
NORTH AMERICA: MARKET DRIVERS
 
 
 
 
14.2.2
US
 
 
 
 
14.2.3
CANADA
 
 
 
14.3
EUROPE
 
 
 
 
 
14.3.1
EUROPE: MARKET DRIVERS
 
 
 
 
14.3.2
UK
 
 
 
 
14.3.3
GERMANY
 
 
 
 
14.3.4
FRANCE
 
 
 
 
14.3.5
ITALY
 
 
 
 
14.3.6
REST OF EUROPE
 
 
 
14.4
ASIA PACIFIC
 
 
 
 
 
14.4.1
ASIA PACIFIC: MARKET DRIVERS
 
 
 
 
14.4.2
CHINA
 
 
 
 
14.4.3
JAPAN
 
 
 
 
14.4.4
INDIA
 
 
 
 
14.4.5
REST OF ASIA PACIFIC
 
 
 
14.5
MIDDLE EAST & AFRICA
 
 
 
 
 
14.5.1
MIDDLE EAST & AFRICA: MARKET DRIVERS
 
 
 
 
14.5.2
GCC COUNTRIES
 
 
 
 
 
14.5.2.1
SAUDI ARABIA
 
 
 
 
14.5.2.2
UAE
 
 
 
 
14.5.2.3
REST OF GCC COUNTRIES
 
 
 
14.5.3
SOUTH AFRICA
 
 
 
 
14.5.4
REST OF MIDDLE EAST & AFRICA
 
 
 
14.6
LATIN AMERICA
 
 
 
 
 
14.6.1
LATIN AMERICA: MARKET DRIVERS
 
 
 
 
14.6.2
MEXICO
 
 
 
 
14.6.3
BRAZIL
 
 
 
 
14.6.4
REST OF LATIN AMERICA
 
 
15
COMPETITIVE LANDSCAPE
 
 
 
 
 
(STRATEGIC ASSESSMENT OF LEADING PLAYERS, MARKET SHARE, REVENUE ANALYSIS, COMPANY POSITIONING, AND COMPETITIVE BENCHMARKING INFLUENCING MARKET POTENTIAL)
 
 
 
 
 
 
15.1
OVERVIEW
 
 
 
 
15.2
KEY PLAYER COMPETITIVE STRATEGIES/RIGHT TO WIN, 2024–2026
 
 
 
 
15.3
REVENUE ANALYSIS,
 
 
 
 
 
15.4
MARKET SHARE ANALYSIS,
 
 
 
 
 
15.5
BRAND/PRODUCT/TECHNOLOGY COMPARISON,
 
 
 
 
15.6
COMPANY EVALUATION MATRIX: KEY PLAYERS,
 
 
 
 
 
 
15.6.1
STARS
 
 
 
 
15.6.2
EMERGING LEADERS
 
 
 
 
15.6.3
PERVASIVE PLAYERS
 
 
 
 
15.6.4
PARTICIPANTS
 
 
 
 
15.6.5
COMPANY FOOTPRINT: KEY PLAYERS,
 
 
 
 
 
15.6.5.1
COMPANY FOOTPRINT
 
 
 
 
15.6.5.2
REGION FOOTPRINT
 
 
 
 
15.6.5.3
OFFERING FOOTPRINT
 
 
 
 
15.6.5.4
ORGANIZATION SIZE FOOTPRINT
 
 
 
 
15.6.5.5
VERTICAL FOOTPRINT
 
 
15.7
COMPANY EVALUATION MATRIX: STARTUPS/SMES,
 
 
 
 
 
 
15.7.1
PROGRESSIVE COMPANIES
 
 
 
 
15.7.2
RESPONSIVE COMPANIES
 
 
 
 
15.7.3
DYNAMIC COMPANIES
 
 
 
 
15.7.4
STARTING BLOCKS
 
 
 
 
15.7.5
COMPETITIVE BENCHMARKING: STARTUPS/SMES,
 
 
 
 
 
15.7.5.1
DETAILED LIST OF KEY STARTUPS/SMES
 
 
 
 
15.7.5.2
COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
 
 
15.8
COMPANY VALUATION AND FINANCIAL METRICS,
 
 
 
 
15.9
COMPETITIVE SCENARIO
 
 
 
 
 
15.9.1
PRODUCT LAUNCHES
 
 
 
 
15.9.2
DEALS
 
 
 
 
15.9.3
EXPANSIONS
 
 
16
COMPANY PROFILES
 
 
 
 
 
(IN-DEPTH REVIEW OF COMPANIES, PRODUCTS, SERVICES, RECENT INITIATIVES, AND POSITIONING STRATEGIES IN THE APPLICATION SECURITY TESTING MARKET LANDSCAPE)
 
 
 
 
 
16.1
KEY PLAYERS
 
 
 
 
 
16.1.1
IBM
 
 
 
 
16.1.2
OPENTEXT
 
 
 
 
16.1.3
INTERTEK
 
 
 
 
16.1.4
QUALITEST
 
 
 
 
16.1.5
HCLTECH
 
 
 
 
16.1.6
BLACK DUCK (SYNOPSYS)
 
 
 
 
16.1.7
SNYK
 
 
 
 
16.1.8
SONARSOURCE
 
 
 
 
16.1.9
ONAPSIS
 
 
 
 
16.1.10
EINFOCHIPS
 
 
 
 
16.1.11
DATA THEOREM
 
 
 
 
16.1.12
CHECKMARX
 
 
 
 
16.1.13
HACKERONE
 
 
 
 
16.1.14
INVICTI
 
 
 
 
16.1.15
DATAART
 
 
 
 
16.1.16
CONTRAST SECURITY
 
 
 
 
16.1.17
VERACODE
 
 
 
 
16.1.18
GITHUB
 
 
 
 
16.1.19
MEND.IO
 
 
 
 
16.1.20
CYCODE
 
 
 
 
16.1.21
APPLAUSE
 
 
 
 
16.1.22
RAPID7
 
 
 
 
16.1.23
PARASOFT
 
 
 
 
16.1.24
BREACHLOCK
 
 
17
RESEARCH METHODOLOGY
 
 
 
 
 
17.1
RESEARCH DATA
 
 
 
 
 
17.1.1
SECONDARY DATA
 
 
 
 
 
17.1.1.1
KEY DATA FROM SECONDARY SOURCES
 
 
 
 
17.1.1.2
LIST OF KEY SECONDARY SOURCES
 
 
 
17.1.2
PRIMARY DATA
 
 
 
 
 
17.1.2.1
KEY DATA FROM PRIMARY SOURCES
 
 
 
 
17.1.2.2
KEY PRIMARY PARTICIPANTS
 
 
 
 
17.1.2.3
BREAKDOWN OF PRIMARY INTERVIEWS
 
 
 
 
17.1.2.4
KEY INDUSTRY INSIGHTS
 
 
17.2
MARKET SIZE ESTIMATION
 
 
 
 
 
17.2.1
BOTTOM-UP APPROACH
 
 
 
 
17.2.2
TOP-DOWN APPROACH
 
 
 
 
17.2.3
MARKET SIZE CALCULATION FOR BASE YEAR
 
 
 
17.3
MARKET FORECAST APPROACH
 
 
 
 
 
17.3.1
SUPPLY SIDE
 
 
 
 
17.3.2
DEMAND SIDE
 
 
 
17.4
DATA TRIANGULATION
 
 
 
 
17.5
FACTOR ANALYSIS
 
 
 
 
17.6
RESEARCH ASSUMPTIONS AND LIMITATIONS
 
 
 
 
17.7
RISK ASSESSMENT
 
 
 
18
APPENDIX
 
 
 
 
 
18.1
DISCUSSION GUIDE
 
 
 
 
18.2
KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
 
 
 
 
18.3
AVAILABLE CUSTOMIZATIONS
 
 
 
 
18.4
RELATED REPORTS
 
 
 
 
18.5
AUTHOR DETAILS
 
 
 

Methodology

Secondary research was conducted to collect information useful for this technical, market-oriented, and commercial study of the Application Security Testing Market. The next step involved validating these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, including top-down and bottom-up methods, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the Application Security Testing Market.

Secondary Research

During the secondary research process, various secondary sources were consulted to identify and collect information relevant to the study. The secondary sources included annual reports, press releases, investor presentations of security testing vendors, forums, certified publications, and whitepapers. The secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included various industry experts, including chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the Application Security Testing Market.

In the market engineering process, top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was conducted across the complete market engineering process to present key information/insights throughout the report.

After the complete market engineering process (including calculations for market statistics, market breakups, market size estimations, market forecasts, and data triangulation), extensive primary research was conducted to gather information and verify & validate the critical numbers arrived at. The primary research was also conducted to identify segmentation types, the competitive landscape of Application Security Testing Market players, and key market dynamics, such as drivers, restraints, opportunities, and challenges, as well as key strategies.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were employed to estimate and validate the size of the Application Security Testing Market, as well as the size of various dependent sub-segments within the overall Application Security Testing Market. The research methodology used to estimate the market size includes the following details: critical players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure involved studying the annual and financial reports of the top market players and conducting extensive interviews with key industry leaders, including CEOs, VPs, directors, and marketing executives, to gather valuable insights.

All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, examined in detail, verified through primary research, and analyzed to yield final quantitative and qualitative data. This data was consolidated and added to detailed inputs and analysis from MarketsandMarkets.

Data Triangulation

The market was split into several segments and subsegments after determining the overall market size using the market sizing processes described above. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Market Definition

Security testing is an activity that identifies vulnerabilities in software, hardware, and services by using highly automated tools or through manual attacks by skilled information security practitioners. It helps organizations maintain confidentiality, integrity, availability, authentication, authorization, and non-repudiation of sensitive information.

Key Stakeholders

  • Chief Technology and Data Officers
  • Consulting Service Providers
  • Cybersecurity Professionals
  • Business Analysts
  • Information Technology (IT) Professionals
  • Government Agencies
  • Investors and Venture Capitalists
  • Small and Medium-sized Enterprises (SMEs) and Large Enterprises
  • Third-party Providers
  • Consultants/Consultancies/Advisory Firms

Report Objectives

  • To describe and forecast the Application Security Testing Market by security testing type, network security testing type, application security testing type, application security testing tool, deployment mode, organization size, vertical, and region from 2025 to 2031, and analyze the various macroeconomic and microeconomic factors that affect market growth
  • To forecast the market size of five major regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
  • To analyze the subsegments of the market with respect to individual growth trends, prospects, and contributions to the overall market
  • To provide detailed information regarding major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape of major players
  • To profile key market players; provide a comparative analysis based on the business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market
  • To analyze competitive developments, such as mergers & acquisitions, product developments, partnerships and collaborations, and research & development (R&D) activities, in the market.

Available customizations:

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

GEOGRAPHIC ANALYSIS

  • Further breakup of the Asia Pacific market into countries contributes to the rest of the regional market size.
  • Further breakup of the North American market into countries contributes to the rest of the regional market size.
  • Further breakup of the Latin American market into countries contributing to the rest of the regional market size.
  • Further breakup of the Middle East & African market into countries contributing to the rest of the regional market size.
  • Further breakup of the European market into countries contributes to the rest of the regional market size.

Company information

  • Detailed analysis and profiling of additional market players (up to 5)

 

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