Asia Pacific Identity and Access Management (IAM) Market
Asia Pacific Identity and Access Management (IAM) Market by Solution, Service, Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type (Workforce, CIAM, B2B), Identity Type - Forecast to 2030
OVERVIEW
-market-img-overview.webp "Asia Pacific Identity and Access Management (IAM) Market Size, Share and Trends")
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The identity and access management (IAM) market in the Asia Pacific is projected to reach USD 9.55 billion by 2030, up from USD 5.29 billion in 2025, at a CAGR of 12.5% from 2025 to 2030. This market is steadily growing as Asia Pacific companies update their IT infrastructure to support digital services and connected applications. Increased identity cyber threats are compelling organizations to enhance security. Regulators in India, China, and Singapore are imposing more stringent data and privacy regulations. Zero-trust and automated IAM systems are helping companies improve efficiency and reduce risk.
KEY TAKEAWAYS
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BY COUNTRYIndia is projected to be the fastest-growing country market in this region.
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BY OFFERINGBy offering, the services segment is projected to grow at the fastest CAGR of 14.0% during the forecast period.
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BY TECHNOLOGYBy technology, the access management segment is expected to dominate the market with the largest market size during the forecast period.
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BY TYPEBy type, the B2B segment is expected to have the highest CAGR of 14.7% during the forecast period.
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BY IDENTITY TYPEBy identity type, the non-human identity segment is growing at rapid pace with a projected CAGR of 13.9% from 2025 to 2030.
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BY DEPLOYMENT MODEBy deployment mode, the cloud segment is projected to dominate the market with largest market share.
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BY VERTICALBy vertical, the BFSI segment is expected to dominate the market during the forecast period.
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COMPETITIVE LANDSCAPE - KEY PLAYERSThe companies considered Star players in the Asia Pacific IAM market are Microsoft, Ping Identity, and Okta. Due to their comprehensive IAM platforms, strong enterprise adoption, and mature security ecosystems, these vendors deliver scalable, secure, and cloud-ready identity solutions that support large and complex organizational environments across the region.
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COMPETITIVE LANDSCAPE - STARTUP & SMEIn the domain of startups and SMEs, organizations such as Signzy, Delinea, and miniOrange are often cited for cost-effective and flexible IAM solutions. They provide access governance and adaptive authentication while seamlessly integrating with existing IT infrastructures, making them well suited for rapid-growth enterprises across the Asia-Pacific region.
Organizations in the Asia Pacific region are increasingly adopting IAM solutions and services to support rapid digitalization and growing user ecosystems. They are moving toward automated identity and access management to enhance scalability and strengthen cloud and hybrid security. Customer identity management solutions have been implemented to support the delivery of secure digital services and a better user experience. Organizations are adapting role-based, risk-based, and adaptive access controls to evolving cyber threats. The focus is on integrated IAM platforms that bring together workforce, partner, and customer identity management for the enterprise.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
Traditional IAM solutions account for a major share of market revenue, but demand for sophisticated, cloud-based IAM technologies is growing rapidly. AI-driven authentication, passwordless access, and cloud-native IAM are being adopted rapidly across the region. The primary industries, including BFSI, retail & e-commerce, telecommunications, and healthcare, are placing special emphasis on secure access, fraud mitigation, regulatory compliance, and uninterrupted digital experiences. In the future, market adoption will shift toward integrated and scalable IAM platforms to support diverse user identities and dynamic digital ecosystems in the Asia Pacific region.
-market-img-disruption.webp "Asia Pacific Identity and Access Management (IAM) Market Trends/Disruptions")
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Rising targeted attacks increasing IAM adoption urgency
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Expansion of multi-cloud and hybrid IT in enterprises
Level
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Budget constraints in mid-sized organizations
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Fragmented regulatory requirements across countries
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Growth of managed IAM services and automation
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Flexible pricing models and modular IAM offerings
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Integrating new IAM technologies with diverse legacy systems and applications
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Balancing strong security with user experience
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rising targeted attacks increasing IAM adoption urgency
Targeted identity-based attacks are increasingly prevalent across the Asia Pacific region. Credential abuse, business email compromise, and API abuse are increasingly common. These attacks directly affect financial systems, digital services, and customer trust. Consequently, organizations are focusing on IAM to strengthen access controls, promptly identify suspicious activity, and minimize identity-related security threats in enterprise environments.
Restraint: Budget constraints in mid-sized organizations
Budget constraints are among the primary challenges, particularly for mid-sized organizations in the Asia Pacific region. Many companies have constrained IT budgets and prioritize core digital initiatives over security investments. IAM tools are expensive upfront, and integration activities and the need for highly skilled resources slow adoption. These factors restrict the scalability of advanced IAM solutions implemented by organizations.
Opportunity: Growth of managed IAM services and automation
Increasingly complex identity environments are putting pressure on demand for managed IAM services. To manage deployment, monitoring, and ongoing operations, organizations are turning to service providers. Automating provisioning, access reviews, and compliance reporting reduces manual effort. This enables businesses to enhance security and management without increasing internal IAM staff.
Challenge: Integrating new IAM technologies with diverse legacy systems and applications
Legacy applications and fragmented IT systems continue to pose challenges for many organizations in the Asia Pacific region. Integrating modern IAM platforms into environments with legacy applications is extensive and time-consuming. Compatibility issues, custom workflow creation, and reliance on old protocols accumulate into a backlog across all IAM implementation efforts. This trend worsens deployment risk and stretches the project timeframe, thereby complicating the modernization of IAM for large organizations.
ASIA PACIFIC IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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DBS Bank (Singapore) deployed miniOrange IAM and MFA solutions across its Singapore operations to secure workforce and customer access. | Centralized SSO, adaptive authentication, more powerful access controls, enhanced compliance, and enhanced user experience |
-market-company2.svg) |
Wipro introduced an IAM system to one of the Big Four banks of Australia, prioritizing access controls, automation, and identity governance. | No critical incidents reported, 99.999% availability, significant decrease in tickets, and greater security of customer data |
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NuSummit Cybersecurity (previously Aujas Cybersecurity) carried out a massive onboarding of IAM to a major global fintech organization, moving historical systems and automating the provision of SailPoint and Azure SSO. | Increased speed to securely onboard, compliance, and better security position, and less manual IAM |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The Asia Pacific IAM market ecosystem includes access management, identity governance & administration (IGA), privileged access management (PAM), and related services. IAM solutions provide secure authentication and effective identity lifecycle management. IAM provides controlled access to all cloud, on-premise, and hybrid environments. Technology vendors, government initiatives, and enterprises across the BFSI, retail and e-commerce, telecommunications, IT & ITeS, and healthcare sectors drive growth in this market.
-market-img-ecosystem.webp "Asia Pacific Identity and Access Management (IAM) Market Top Companies")
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
-market-img-segment.webp "Asia Pacific Identity and Access Management (IAM) Market End Users")
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Asia Pacific Identity and Access Management (IAM) Market, By Offering
The solutions segment is anticipated to lead the Asia Pacific IAM market by 2025, driven by rising demand for secure access, identity governance, and authentication platforms. Enterprises are prioritizing IAM solutions to support digital transformation, cloud adoption, and regulatory compliance while reducing identity-related risks across complex, expanding IT environments.
Asia Pacific Identity and Access Management (IAM) Market, By Technology
The access management segment has a significant share in the Asia Pacific IAM market, driven by the increased adoption of single sign-on, multi-factor authentication, and adaptive access controls. Companies across the region are investing in access management technologies to protect cloud and hybrid environments and facilitate a smooth, secure user experience.
Asia Pacific Identity and Access Management (IAM) Market, By Type
The consumer IAM segment is registering rapid growth in the Asia Pacific region, spurred by the rapid expansion of online customer interactions and digital services. Enterprises are implementing CIAM systems to provide secure authentication, customized user experiences, and privacy-compliant identity management across retail, banking, and online platforms.
Asia Pacific Identity and Access Management (IAM) Market, By Identity Type
The Asia Pacific IAM market is dominated by the human identity segment, driven by the need to ensure the safety of employee, partner, and customer identities. Organizations are focusing on identity lifecycle management, role-based access, and adaptive authentication. These efforts aim to keep human identities safe and enable access to secure systems both within the enterprise and in the cloud.
Asia Pacific Identity and Access Management (IAM) Market, By Deployment Mode
The cloud deployment segment is rapidly gaining traction in the Asia Pacific IAM market due to scalability, cost savings, and the ability to integrate with other systems. Business organizations are deploying cloud-based IAM infrastructure to enable remote work, digitalization, multi-cloud policies, and centralized identity management and security.
Asia Pacific Identity and Access Management (IAM) Market, By Vertical
In the Asia Pacific IAM market, the BFSI segment is dominant, driven by rising regulatory demands and cyber threats. To enable secure customer access, curb fraud, ensure compliance, and support digital banking and financial inclusion programs, banks and other financial institutions are investing in IAM solutions.
REGION
India to be the fastest-growing country in Asia Pacific IAM market during forecast period
In the Asia Pacific region, India is becoming one of the fastest-growing IAM markets due to high digital penetration and the rising cybersecurity risks that come with it. Enterprise, government, and BFSI organizations are widely embracing identity and access management solutions. The use of modern IAM systems is helping organizations streamline identity lifecycle operations, improve the user experience, and support rapid digital expansion programs.
-market-img-region.webp "Asia Pacific Identity and Access Management (IAM) Market Regional CAGR, Size, Share")
ASIA PACIFIC IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET: COMPANY EVALUATION MATRIX
Microsoft (Star) dominates the Asia Pacific IAM market due to its wide range of IAM products, presence among large business organizations, and AI-security innovations. HID Global (Emerging Leader) is enhancing its identity verification, access management, and passwordless solutions and is slowly transitioning to the leaders quadrant with the increasing regional need for secure and compliant IAM.
-market-img-evaluation.webp "Asia Pacific Identity and Access Management (IAM) Market Emerging Leaders")
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Microsoft (US)
- IBM (US)
- Okta (US)
- Oracle (US)
- Ping Identity (US)
- CyberArk (US)
- HID Global (US)
- NuSummit Cybersecurity (India)
- WSO2 (US)
- Wipro (India)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 4.67 Billion |
| Market Forecast in 2030 (value) | USD 9.55 Billion |
| Growth Rate | CAGR of 12.5% from 2025-2030 |
| Years Considered | 2019-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | Value (USD Million/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends. |
| Segments Covered |
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| Countries Covered | China, Japan, India, Singapore, Rest of Asia Pacific |
WHAT IS IN IT FOR YOU: ASIA PACIFIC IDENTITY AND ACCESS MANAGEMENT (IAM) MARKET REPORT CONTENT GUIDE
-market-img-content.webp "Asia Pacific Identity and Access Management (IAM) Market Growth Decision, Granular Insights")
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Detailed and refined segmentation of the Asia Pacific Identity and Access Management (IAM) market, covering solution areas such as identity governance, access management, privileged access, deployment models, and identity types, along with region-specific adoption patterns and growth opportunities | Performed an in-depth segmentation and opportunity analysis of the Asia Pacific IAM market, including market sizing, adoption trends, deployment preferences, and enterprise demand across key sectors such as BFSI, retail and e-commerce, IT & ITeS, and healthcare | Delivered actionable insights into high-potential IAM segments, enterprise adoption behavior, and competitive positioning in Asia Pacific, enabling the client to optimize market focus and refine product and go-to-market strategies for the region |
RECENT DEVELOPMENTS
- October 2025 : Microsoft expanded its partnership with Delinea by adding Delinea to the Microsoft Security Store Partner Ecosystem, enhancing AI-driven governance and centralized authorization across hybrid environments.
- September 2025 : Okta acquired Axiom Security, a cloud-native privileged access management startup, to enhance its PAM offerings and automate Just-In-Time access workflows.
- August 2025 : Aujas Cybersecurity rebranded to NuSummit Cybersecurity, unifying global operations to strengthen its IAM and cybersecurity solution delivery.
- February 2025 : Signzy partnered with ONEngine.ai to integrate advanced identity verification and KYC APIs, enhancing digital identity onboarding efficiency and security for enterprise clients.
- May 2024 : WSO2 was acquired by EQT Private Capital Asia, supporting expansion of its enterprise middleware and identity management offerings across global markets, including Asia Pacific.
Table of Contents
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Methodology
The study involved four major activities to estimate the current size of the asia pacific identity and access management market. An exhaustive secondary research was done to collect information on the asia pacific identity and access management market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the size of the segments and subsegments of the market.
Secondary Research
In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet have been referred to for identifying and collecting information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications, such as International Journal of Engineering and Advanced Technology (IJEAT), Association of Information Technology Professionals (AITF), Information Security Forum (ISF) and Journal of Internet Security and Applications (JISA) and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
The asia pacific identity and access management market comprises several stakeholders, asia pacific identity and access management specialists, asia pacific identity and access management solution providers, business analysts, business intelligence tools, enterprise users, telecommunication providers, technology consultants, and System Integrators (SIs). The demand side of the market consists of Information Technology (IT) and IT-Enabled Services (ITeS), Banking, Financial Services and Insurance (BFSI), telecom, government and defense, transportation, healthcare, education, and others. The supply side includes asia pacific identity and access management software providers. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakup of the primary respondent
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the asia pacific identity and access management market. These methods were also used extensively to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To determine and forecast the global asia pacific identity and access management market by component, service, organization size, vertical, and region from 2020 to 2025, and analyze the various macroeconomic and microeconomic factors that affect the market growth
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the asia pacific identity and access management market
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Growth opportunities and latent adjacency in Asia Pacific Identity and Access Management (IAM) Market