Asia Pacific IoT Market
Asia Pacific IoT Market by Connectivity (Cellular, LP-WAN, Satellite), Software (IoT Platforms, Application Software, Analytics Software, Security & Safety Software), Focus Areas (Smart Manufacturing, Smart Retail, Smart Healthcare) - Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY TAKEAWAYS
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By CountryBy country, India is expected to be the fastest-growing, with a CAGR of 13.8% during the forecast period.
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By Module TypeBy module type, the services segment is expected to register the highest CAGR of 13.8%.
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By HardwareBy hardware, the modules/sensors segment held the largest market in 2025.
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By ConnectivityBy connectivity, the satellite segment is expected to grow the fastest, at a CAGR of 17.9% during the forecast period.
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By SoftwareBy software, the IoT platforms segment is projected to dominate the market.
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By ServicesBy services, the managed services segment is expected to have the highest CAGR during the forecast period.
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By Focus AreasBy focus area, the smart manufacturing segment is projected to hold the largest market size.
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Competitive Landscape - Key PlayersCompanies like Cisco, AWS, Microsoft, IBM, and Qualcomm were identified as some of the star players in the IoT market (global), given their strong market share and product footprint.
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Competitive Landscape - Startups/SMEsCompanies like Particle, Clearblade, Telit Cinterion, and Losant, among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
The IoT market in the Asia Pacific region is driven by government support and rising digital spending; the focus is heavily on secure hardware and healthcare monitoring tools. Companies are using eSIM technology and satellite-connected sensors to track goods across borders, ensuring supply chain reliability. These efforts are transforming the region into a global leader in high-volume IoT production, lowering costs for businesses and improving public services.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The impact on consumers' business emerges from customer trends or disruptions. Hotbets are clients of manufacturing (IIoT), utilities, smart cities, healthcare devices, retail & logistics, automotive/transportation, agriculture and commercial buildings all buying managed IoT platforms, connectivity, edge compute and device-security services. Disruptions include fragmentation of standards/interoperability, rising device security & privacy regulation, supplier & silicon constraints, vendor consolidation and emergence of vertical-specific platform players and real-time analytics.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Government-led mega-city projects

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Strong hold on IoT hardware manufacturing
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Lack of reliable internet in remote areas
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Rise in data breaches slows down adoption of connected systems
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Adoption of IoT-based precision farming
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Rollout of low-power wide-area networks
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High density of devices in mega-cities causes signal interference and network congestion
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Clashing of international tech standards complicates export of IoT devices
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Government-led mega-city projects
Governments in countries such as China, India, and South Korea are spending billions to build "Smart Cities" from the ground up. These projects use millions of sensors to automatically manage city traffic, monitor clean water, and improve public safety for hundreds of millions of people. By making IoT part of national policy, these countries are creating a huge and steady demand for connected technology. This large-scale support helps lower the cost of technology for everyone else, making Asia the fastest-growing region for urban innovation. Because these digital tools are built directly into the foundation of new cities, they deliver a level of data and efficiency unmatched anywhere else in the world.
Restraint: Lack of reliable internet in remote areas
While major metropolitan areas such as Singapore and Shanghai use internet services of international standards, numerous rural regions in countries such as Indonesia and Vietnam continue to experience significantly inadequate internet connections. This "digital divide" hampers enterprises' ability to market identical IoT products nationwide, as a device that works effectively in an urban environment may fail in rural areas. This lack of consistent infrastructure forces developers to engineer specialized, costly versions of their technologies that can operate without an uninterrupted signal. Until high-speed internet is widely extended to rural areas, the overall market for connected devices will remain confined to urban centers. This geographic disparity in coverage constitutes one of the primary reasons why IoT has yet to realize its full potential across the region.
Opportunity: Adoption of IoT-based precision farming
Farming plays a major role in Asia's economy, and there is a significant opportunity to modernize it with "smart farming" tools. Simple sensors can now tell farmers when to water crops or how much fertilizer to apply, all through a mobile phone app. This helps farmers produce more food while conserving water, which is crucial for feeding the region's rapidly growing population. Governments are offering rewards and subsidies to help small farms purchase this technology. This creates a multi-billion-dollar market for companies that can produce durable, affordable, and user-friendly sensors for millions of rural workers.
Challenge: High density of devices in mega-cities causes signal interference and network congestion
In crowded cities like Tokyo and Mumbai, millions of connected devices often occupy a small space. When these devices send data simultaneously, their wireless signals can interfere with one another, similar to a traffic jam. This interference can cause smart devices to lag, fail, or lose connection altogether, posing a serious issue for critical systems like self-driving cars. Engineers are working to find new ways to manage these invisible airwaves so that every device remains connected without overwhelming the network. As more people and gadgets move into these mega-cities, maintaining reliable connections will be a major technical challenge.
ASIA PACIFIC IOT MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Carrier-grade IoT platforms and private 5G for smart cities and utilities | Reliable massive connectivity, city automation, improved service delivery, and efficiency |
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Lumada digital twins and predictive maintenance for industrial assets and plants | Reduced downtime, optimized operations, extended asset life and lower costs |
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Connected consumer devices and SmartThings IoT platform for smart homes | Unified home automation, personalized services, increased engagement and convenience |
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Sensors, MEMS and power modules enabling industrial sensing and energy management | Accurate sensing, low-power operation, reliable telemetry and longer device lifetimes |
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IoT integration, analytics and managed services for enterprise digital transformation | Faster deployments, actionable insights, improved operations and lower TCO |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The Asia Pacific IoT ecosystem has 2 tiers: Global providers (Microsoft, Cisco, AWS, Intel, Qualcomm) supply cloud platforms, edge orchestration, connectivity stacks, device SDKs, and analytics that form the core cloud-to-edge backbone, while regional providers (Huawei, Hitachi, Samsung, TDK Corporation, Tata Consultancy Services) deliver private-5G/OT platforms, industrial digital-twin suites, sensors/chipsets, vertical gateways, and systems-integration tailored to local industries.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Asia Pacific IoT Market, By Module Type
The hardware segment is largely driven by extensive sensor deployments and 5G RedCap integration in China and India. Manufacturers are focusing on producing high volumes of energy-efficient microcontrollers and processors for industrial automation and smart city infrastructure. The rapid deployment of 5G Standalone networks is driving the widespread adoption of edge-computing modules and low-latency communication devices. Hardware remains the main source of revenue, supported by the region's growing consumer electronics and automotive manufacturing sectors.
Asia Pacific IoT Market, By Hardware
The security hardware segment is expanding rapidly as businesses integrate AI-based threat detection directly into physical chips and edge devices. High-performance GPUs and TPUs power these solutions, enabling real-time anomaly detection in large-scale smart city and industrial environments. Organizations increasingly rely on hardware-based secure elements to protect critical infrastructure and decentralized blockchain networks from sophisticated cyberattacks. This demand is particularly strong in Japan and South Korea, where government-led security standards for connected assets are tightening.
Asia Pacific IoT Market, By Connectivity
The satellite segment is growing rapidly in the Asia Pacific region, driven by domestic LEO constellations that address major connectivity gaps in rural and maritime areas. Countries such as China and India are aggressively launching small satellite networks to support precision agriculture, disaster management, and remote asset tracking. The rise of hybrid satellite-cellular terminals enables seamless connectivity where terrestrial 5G infrastructure is impractical or unaffordable. As launch costs decline, satellite links are becoming a common solution for mission-critical logistics across the region's diverse geography.
Asia Pacific IoT Market, By Software
The security and safety software segment in the Asia Pacific region is advancing through AI-driven analytics and cloud-native command-and-control platforms. Backed by substantial public investments in smart cities, these software suites provide real-time situational awareness and automated emergency response coordination in urban areas. Organizations are focusing on identity management and predictive safety software to meet emerging regional data sovereignty and privacy requirements. The shift toward subscription-based, AI-enhanced software models enables even small businesses to access advanced threat mitigation tools without major upfront costs.
Asia Pacific IoT Market, By Service
Professional services are crucial in the IoT market across the Asia Pacific region to address the region's technical skills gap and manage the complexity of multi-vendor ecosystems. Service providers are focusing on end-to-end system integration, cloud-native architecture, and strategic consulting to ensure successful digital transformation for industrial clients. There is a clear shift toward outcome-based service models, where providers are compensated based on the operational efficiency improvements achieved through IoT deployments. These services are essential for navigating diverse regulatory environments and ensuring compatibility between legacy systems and new smart technologies.
Asia Pacific IoT Market, By Focus Area
Smart healthcare in the Asia Pacific region is being transformed by the "hospital-at-home" model, driven by the needs of rapidly aging populations in Japan, China, and South Korea. The widespread use of cellular-connected Remote Patient Monitoring (RPM) devices enables continuous chronic disease management and reduces the burden on clinical facilities. Advances in AI-enabled wearables and biosensors provide predictive health insights, turning standard medical devices into proactive diagnostic tools. Supported by favorable government reimbursement policies, the integration of IoT is creating a more decentralized and data-driven healthcare experience across the region.
REGION
India to be fastest-growing market in Asia Pacific IoT market
In India, the IoT market is growing rapidly due to a vibrant ecosystem and government support, creating ample opportunities. India has become a key center for IoT advancements, leveraging its extensive potential to revolutionize sectors and promote social progress. The government's proactive approach includes projects such as establishing India's first Graphene Centre and IoT Center of Excellence in Kerala, led by the Ministry of Electronics and Information Technology (MeitY), to promote research and development in cutting-edge technologies. Moreover, the Indian government is considering offering incentives to VC-funded IoT startups to promote growth in the sector, in line with the 'Make in India' campaign to enhance domestic manufacturing capabilities and attract early-stage funding. India's focus on IoT demonstrates its technological strength and establishes it as a key country in the Asia Pacific IoT market.

ASIA PACIFIC IOT MARKET: COMPANY EVALUATION MATRIX
In the IoT market matrix, Huawei (Star) leads with a strong market share and extensive product footprint; it offers customized solutions and adopts growth strategies to achieve advanced technology consistently. Advantech (Emerging Leader) is gaining visibility with its innovative solutions to cater to future IoT demands. Huawei dominates through scale and a diverse portfolio.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Microsoft (US)
- AWS (US)
- Cisco (US)
- Intel (US)
- Qualcomm (US)
- Huawei (China)
- Hitachi (Japan)
- Advantech (Taiwan)
- TDK Corporation (Japan)
- Omron Corporation (Japan)
- Samsung (South Korea)
- Alibaba Cloud (China)
- TCS (India)
- Wipro (India)
- NEC Corporation (Japan)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 190.02 Billion |
| Market Forecast in 2030 (Value) | USD 392.76 Billion |
| Growth Rate | CAGR of 12.4% from 2025 to 2030 |
| Years Considered | 2019-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | Value (USD Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered |
WHAT IS IN IT FOR YOU: ASIA PACIFIC IOT MARKET REPORT CONTENT GUIDE

DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Leading Solution Provider (Asia Pacific) | Product Analysis: Product Matrix, which gives a detailed comparison of the product portfolio of each company | Enhanced understanding of competitive positioning and product offerings |
| Leading Service Provider (Asia Pacific) | Company Information: Detailed analysis and profiling of additional market players (up to 5) | Deeper insights into market dynamics and potential strategic partnerships |
RECENT DEVELOPMENTS
- June 2025 : ABB partnered with China Telecom to establish an Industrial IoT laboratory in China, advancing automation and digitalization for smart factories in Asia Pacific.?
- April 2025 : Orbcomm launched a new IoT partner program targeting Asia Pacific, with a focus on the agriculture, oil/gas, and maritime sectors via the Indonesia Forum.
- March 2025 : Singtel trialed the first 5G RedCap technology in Singapore for mid-tier IoT devices, such as industrial sensors, enhancing connectivity efficiency in Asia Pacific.
Table of Contents
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Methodology
This research study extensively utilized secondary sources, directories, and databases, including Dun & Bradstreet (D&B), Hoovers, and Bloomberg Businessweek, to identify and collect information relevant to a technical, market-oriented, and commercial study of the asia pacific IoT market. The primary sources have primarily consisted of industry experts from core and related industries, as well as preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.
Secondary Research
The market size of companies offering IoT worldwide was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolio of major companies and rating them based on their performance and quality. In the secondary research process, various secondary sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases.
Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain and to identify key players through various solutions and services, market classification and segmentation according to offerings of major players, industry trends related to technologies, applications, and regions, and key developments from both market-oriented and technology-oriented perspectives.
Primary Research
During the primary research process, various primary sources from both the supply and demand sides were interviewed to gather qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams, related key executives from IoT solution vendors, professional service providers, and industry associations, and key opinion leaders.
Primary interviews were conducted to gather insights, including market statistics, revenue data collected from solutions and services, market segmentations, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using IoT solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of IoT solutions, which would impact the overall asia pacific IoT market.
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Asia Pacific IoT Market Size Estimation
Multiple approaches were adopted to estimate and forecast the size of the asia pacific IoT market. The first approach involves estimating market size by summing up the revenue generated by companies through the sale of IoT solutions.
Top-down and bottom-up approaches were used to estimate and validate the total size of the asia pacific IoT market. These methods were also extensively used to estimate the size of various market segments. The research methodology used to evaluate the market size is listed below.
- Key players in the market have been identified through extensive secondary research.
- In terms of value, the industry’s supply chain and market size have been determined through a combination of primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Asia Pacific IoT Market : Top-Down and Bottom-Up Approach

Data Triangulation
After determining the overall market size, the asia pacific IoT market was segmented into several categories and subcategories. A data triangulation procedure was employed to complete the overall market engineering process and derive the exact statistics for all segments and subsegments, as applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. In addition to data triangulation and market breakdown, the market size was validated using both top-down and bottom-up approaches.
Market Definition
Internet of Things (IoT), is a network of physical devices embedded with sensors and software that can collect and exchange data over the internet, enabling them to communicate and interact with each other without human intervention; essentially, it encompasses hardware, software, connectivity, and services used to build and operate IoT systems across various focus areas such as smart transportation, smart energy & utilities, smart manufacturing, smart retail, among others.
Stakeholders
- Government agencies
- IoT service providers
- Telecom companies
- System integrators
- Smart device manufacturers
- Healthcare providers and institutions
- Automotive and mobility solution providers
- Energy and utility companies
- Retailers and E-commerce platforms
- Industrial enterprises
- Construction and real estate developers
- Agricultural enterprises
- Financial institutions and banks
- Research and development institutions
- Educational and training organizations
Report Objectives
- To determine and forecast the global asia pacific IoT market by module type, hardware, connectivity, software, service, focus area, and region
- To forecast the size of the market segments for North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the asia pacific IoT market
- To analyze each submarket concerning individual growth trends, prospects, and contributions to the overall asia pacific IoT market
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the asia pacific IoT market
- To profile the key market players, provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and illustrate the market’s competitive landscape
- Track and analyze competitive developments in the market, such as mergers and acquisitions, product development, partnerships and collaborations, and research and development (R&D) activities
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Growth opportunities and latent adjacency in Asia Pacific IoT Market