Causal AI Market by Offering (Platforms (Deployment (Cloud and On-premises)) and Services), Vertical (Healthcare & Life Sciences, BFSI, Retail & eCommerce, Transportation & Logistics, Manufacturing), and Region - Global Forecast to 2030
The global market for Causal AI Market is projected to grow from USD 8,010 thousand in 2023 to USD 119,500 thousand by 2030, at a CAGR of 47.1% during the forecast period. Causal AI is driven by the need to understand and reason about cause-and-effect relationships. It allows the progress of Artificial Intelligence from simply recognizing patterns to finding the underlying reasons for those very patterns. It enables counterfactual reasoning, which is a very fundamental element in some areas like exploring alternative scenarios, particularly important in such areas as health and credit risk assessment.
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Market Dynamics
Driver: The Importance of Causal Inference Models in Various Fields
Causal inference models are better suited for applications where accurate predictions are crucial. They are increasingly being adopted in the healthcare industry for diagnosis, treatment planning, and drug development due to their ability to identify causal relationships between medical conditions and treatments. The finance industry is also driving the growth of the causal AI market, with causal inference models being used for credit risk assessment, fraud detection, and portfolio optimization. Causal inference models provide a more transparent and interpretable approach to predictions, making them suitable for applications where explanations are necessary. This is important for industries such as healthcare and finance, where the ability to explain predictions is critical. In healthcare, causal inference models can identify causal relationships between medical conditions and treatments, leading to more accurate diagnosis, treatment planning, and drug development. In finance, causal inference models are used for credit risk assessment, fraud detection, and portfolio optimization. The ability of causal inference models to identify causal relationships and provide accurate and interpretable predictions is making them increasingly essential for businesses looking to make data-driven decisions.
Restraint: Acquiring and preparing high-quality data
Causal AI models need a huge amount of high-quality data to be trained on, which is impractical to acquire in several domains. In some cases, the data may not exist or are hard to get, while in other cases, the data could be incomplete, noisy, or biased, which leads to inaccurate or unreliable models. Besides the restraint of acquiring high-quality data, there are also challenges associated with the preparation of data for use in causal AI and causal ML models. Causal AI models often require the data to be structured in a very specific way so that the relationships demonstrate a clear cause-effect relationship between the different variables. This requires immense effort and expertise, especially in domains that are complex, with many interacting factors and variables. Researchers and practitioners will especially need to study ways in which data can be acquired and prepared in such a manner that could enable the development of high-quality data to empower Causal Models.
Opportunity: Refined causal inference techniques propel AI advancements
Causal AI offers a significant opportunity to build better AI technologies and algorithms through new approaches to causal inference. This pushes the boundary of artificial intelligence toward higher dimensions, thereby allowing for the discovery of more complex models beyond pattern recognition to understand the real cause of any observed phenomenon. Integrated with techniques for causal inference, an AI system would gain deeper insight and higher accuracy of predictions, thus inspiring innovation across a variety of applications. The more casual AI techniques will get refined, the more they will contribute towards enhancement in capabilities of AI systems for further intelligent and adaptive systems with capability to solve complicated problems with a lot of more precision and effectiveness. It is this transformative potential that places causal AI at the very frontier of next-generation AI technologies, promising significant value in how we understand and apply artificial intelligence.
Challenge: Causal Inference from Complex Data Sets
One of the major challenges of Causal AI is establishing causality from big data sets. While the datasets are larger and more complex, they can hardly establish any kind of causal relationship. It is also true that traditional statistical models lack efficiency in dealing with such complications; therefore, more advanced methods and tools must be designed and developed. Also, these casual relationships might not be immediately apparent and may require extensive analysis to uncover. This challenge is further fueled by noise, incomplete data, and interdependencies between variables. Real data also often arise from dynamic and evolving contexts, thus facing additional challenges to keeping the accuracy of the causal inferences over time. This level of complexity remains one of the big challenges to causal AI, which has to move toward the accuracy of inference across industries and size, in addition to the complexity of large, multifaceted data sets.
Causal AI Market Ecosystem
By deployment, cloud to account for the largest market size during the forecast period
The cloud-based deployment model allows organizations flexibility in accessing the most powerful tools of causal inference with scalability and affordability. Real-time data processing integrated with other advanced technologies, such as machine learning and big data analytics, adds more popularity to the cloud for applications based on causal AI. Organizations working with Causal AI go all out in adopting the cloud-based solution for seamless access, collaboration, and scalability. This trend is highly visible in verticals such as healthcare, finance, and retail, where the ability to scale faster in deploying AI-driven insights becomes critical to competitiveness. Therefore, the cloud segment will dominate the market for casual AI due to the robust infrastructure it provides for further growth and innovation in AI technologies.
By offering, platform segment to account for the largest market size during the forecast period
The intensive adoption of causal AI platforms is due to the high demand for end-to-end solutions to build, implement, and manage applications based on causal AI technologies. These platforms ensure that all the services that are required to carry out causal analysis, such as data pre-processing, model building, visualization, and assistance in decision-making, are all provided from one location. The platform interface abstracts away the difficult task of dealing with numerous tools and technologies required for developing ML-based models. Platform solutions enable companies to extract maximum value from their available data by leveraging complex algorithms provided by vendors or other users on their proprietary or open-source platforms. Moreover, industries including healthcare, finance, and manufacturing require accurate identification of cause-and-effect relationships for efficient decision-making and operations.
North America to account for the largest market size during the forecast period
North America is one of the most important regions in the development and enhancement of Causal AI. Causal AI is gaining momentum since more businesses and organizations have a dire need for higher levels of analytics to gain deep insights and make better decisions. The region is home to leading AI technology companies, research institutions, and innovative start-ups that drive new developments and adoptions of causal AI. The governments of the US and Canada have already started development and deployment-related initiatives to do with AI. The US has developed the National Institute of Standards and Technology for developing standards and guidelines related to the use of AI in various industries, healthcare, and finance.
Key Market Players
The Causal AI vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global market for Causal AI are IBM (US), CausaLens (England), Microsoft (US), Causaly (England), Google (US), Geminos (US), AWS (US), Aitia (US), INCRMNTAL (Israel), Logility (US), Cognino.ai. (England), H2O.ai (US), DataRobot (US), Cognizant (US), Scalnyx (France), Causality Link (US), Dynatrace (US), Parabole.ai (US), Causalis.ai (Israel), and Omics Data Automation (US).
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Report Metrics |
Details |
Market size available for years |
2020–2030 |
Base year considered |
2022 |
Forecast period |
2023–2030 |
Forecast units |
USD Million |
Segments covered |
Offering, Vertical, and Region |
Geographies covered |
North America, Europe and Rest of World |
Companies covered |
IBM (US), CausaLens (UK), Microsoft (US), Causaly (UK), Google (US), Geminos (US), AWS (US), Aitia (US), Xplain Data (Germany), INCRMNTAL (Israel), Logility (US), Cognino.ai. (UK), H2O.ai (US), DataRobot (US), Cognizant (US), Scalnyx (France), Causality Link (US), Dynatrace (US), Parabole.ai (US) and datma (US). |
This research report categorizes the Causal AI market based on Offering, Vertical, and Region.
By Offering:
-
Platform
-
By Deployment:
- Cloud
- On-premises
-
By Deployment:
-
Services
- Consulting Services
- Deployment & Integration
- Training, Support, and Maintenance
By Vertical:
- Healthcare & Lifesciences
- BFSI
- Retail & eCommerce
- Tansportation & Logistics
- Manufacturing
- Other Verticals
By Region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Rest of Europe
-
Rest of World
- Israel
- China
- Japan
- Rest of the RoW
Recent Developments:
- In February 2023, Dynatrace introduced new capabilities to Grail that enable boundless exploratory analysis by adding new data types and unlocking support for graph analytics. These capabilities enable Davis, the Dynatrace causal AI engine, to gather even more insights.
- In January 2023, CausaLens released a new operating system for decision-making powered by causal AI. The system is designed to support organizations in making more accurate predictions and optimize their business processes.
- In December 2022, Microsoft launched a causal AI suite (DoWhy, EconML, Causica, and ShowWhy) for decision-making that enables developers and data scientists to build models that provide causal explanations for their predictions. The suite includes the DoWhy, EconML, and CausalML libraries, and is integrated with Azure Machine Learning and Azure Databricks.
- In June 2022, Microsoft announced the collaboration with AWS to develop a new home for DoWhy on GitHub, which will not only increase the library's availability but also give Microsoft an edge over competitors in the causal machine learning space.
- In, September 2021, IBM introduced Causal Inference 360 Toolkit. The toolkit offers powerful tools and algorithms to conduct Causal Inference with unique scalability on a raft of applications for businesses and researcher teams seeking to learn such knowledge from the system at play.
Frequently Asked Questions (FAQ):
What is Causal AI?
Causal AI is an advanced form of AI and machine learning (ML) that focuses on understanding and modeling cause-and-effect relationships. While the traditional AI system identifies the patterns and correlation between the data, causal AI aims at discovering the underlying cause that drives those patterns. This allows the AI systems to foresee events and understand the reason behind particular events, which results in much more accurate and meaningful insights.
Which countries are considered in the European region?
The report includes an analysis of the UK, Germany, and France in the European region.
Which are key verticals adopting Causal AI platforms and services?
Key verticals adopting Causal AI platform and services include Healthcare & Lifesciences, BFSI, Retail & eCommerce, Transportation & Logistics, Manufacturing, and others verticals, which comprise IT/ITeS, government and defense, and telecom.
Which are the key drivers supporting the market growth for Causal AI?
The key drivers supporting the market growth for Causal AI include importance of causal inference models in various fields, emergence of Causal AI as a solution to overcome the limitations of current AI and operationalizing AI initiatives.
Who are the key vendors in the market for Causal AI?
The key vendors in the global Causal AI market include IBM (US), CausaLens (England), Microsoft (US), Causaly (England), Google (US), Geminos (US), AWS (US), Aitia (US), INCRMNTAL (Israel), Logility (US), Cognino.ai. (England), H2O.ai (US), DataRobot (US), Cognizant (US), Scalnyx (France), Causality Link (US), Dynatrace (US), Parabole.ai (US), Causalis.ai (Israel), and Omics Data Automation (US). .
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The research methodology for the global Causal AI market report involved the use of extensive secondary sources and directories, as well as various reputed open-source databases, to identify and collect information useful for this technical and market-oriented study. In-depth interviews were conducted with various primary respondents, including key opinion leaders, subject matter experts, high-level executives of multiple companies offering Causal AI offerings, and industry consultants to obtain and verify critical qualitative and quantitative information, as well as assess the market prospects and industry trends.
Secondary Research
In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports; press releases and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources.
The secondary research was mainly used to obtain the key information about the industry’s value chain, the market’s monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides of the Causal AI market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing Causal AI and Causal ML offerings; associated service providers; and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also undertaken to identify and validate the segmentation types; industry trends; key players; the competitive landscape of the market; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
In the complete market engineering process, both the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecast for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to record the critical information/insights throughout the report.
The following is the breakup of primary profiles:
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Market Size Estimation
For making market estimates and forecasting the Causal AI market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Causal AI market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.
In the top-down approach, an exhaustive list of all the vendors offering Causal AI and Causal ML was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of solution and service offerings, cloud type, and verticals. The aggregate of all the revenues of the companies was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
In the bottom-up approach, the adoption rate of Causal AI solutions and services among different end-users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of Causal AI solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
- The pricing trend is assumed to vary over time.
- All the forecasts are made with the standard assumption that the accepted currency is USD.
- For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
- All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
- Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
- Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Causal AI solutions based on some of the key use cases. These factors for the Causal AI tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
According to RapidMiner, Causal AI is an emerging form of machine learning that strives to go beyond traditional ML models. While traditional techniques identify the extent to which multiple events are related, causal AI identifies the root cause of events by understanding the effects of any variables that may have led to it, providing a much deeper explanation of their true relationship.
Key Stakeholders
- Research organizations
- Third-party service providers
- Technology providers
- Cloud services providers
- AI consulting companies
- Independent software vendors (ISVs)
- Service providers and distributors
- Application development vendors
- System integrators
- Consultants/consultancy/advisory firms
- Training and education service providers
- Support and maintenance service providers
- Managed service providers
Report Objectives
- To define, describe, and forecast the Causal AI market based on offering, vertical, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
- To analyze subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the five major regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze the recent developments and their positioning related to the Causal AI Market
- To analyze competitive developments, such as mergers & acquisitions, product developments, and research & development (R&D) activities, in the market
- To analyze the impact of recession across all the regions across the Causal AI Market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic Analysis as per Feasibility
- Further breakup of the North American market for Causal AI
- Further breakup of the European market for Causal AI
- Further breakup of the Rest of World market for Causal AI
Company Information
- Detailed analysis and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Causal AI Market