The study involved four major activities in estimating the digital signage market size. Exhaustive secondary research has been carried out to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information relevant to this study on the digital signage market. The secondary sources included the Digital Signage Federation, International Sign Association, IAA Global, annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles by recognized authors; directories; and databases.
The global size of the digital signage market has been obtained from the secondary data available through paid and unpaid sources. It has also been determined by analyzing the product portfolios of the leading companies and rating them based on the quality of their offerings.
Secondary research has been used to gather key information about the industry's supply chain, the market’s monetary chain, the total number of key players, and market segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both the market- and technology-oriented perspectives. It has also been conducted to identify and analyze the industry trends and key developments undertaken from both the market- and technology perspectives.
Primary Research
In the primary research process, various primary sources have been interviewed to obtain qualitative and quantitative information about the market across four main regions—Asia Pacific, North America, Europe, and the Rest of the World (the Middle East & Africa, and South America). Primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology directors, and other related key executives from major companies and organizations operating in the digital signage market size or related markets.
After completing market engineering, primary research was conducted to gather information and verify and validate critical numbers from other sources. Primary research has also been conducted to identify various market segments; industry trends; key players; competitive landscape; and key market dynamics, such as drivers, restraints, opportunities, and challenges, along with key strategies adopted by market players. Most primary interviews have been conducted with the market's supply side. This primary data has been collected through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the complete engineering process, both top-down and bottom-up approaches and several data triangulation methods have been used to estimate and validate the size of the overall digital signage market and other dependent submarkets. Key players in the market have been identified through secondary research, and their market positions in the respective geographies have been determined through both primary and secondary research. This entire procedure includes studying top market players’ annual and financial reports and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (qualitative and quantitative).
All percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Global Digital signage Market Size: Bottom-Up Approach
Global Digital signage Market Size: Top-Down Approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the market breakdown and data triangulation procedures have been employed, wherever applicable. Data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated using top-down and bottom-up approaches.
Market Definition
Digital signage refers to the installation of digital signs, billboards, and other display devices to provide visual information. Its major function is to communicate informational or promotional messages. The goal of digital signage is to deliver specific messages to specified groups of individuals, such as internal office teams, school children, or potential brand customers.
This digital setup displays multimedia or video content for information or advertising objectives. It uses LCD, OLED, direct-view LED, micro-LED, and other displays, such as projection cubes and e-paper, to display digital photos, videos, web sites, weather data, restaurant menus, and text. It is employed in a variety of venues, including retail establishments, transportation networks, public places, museums, stadiums, hotels, restaurants, and office buildings.
Key Stakeholders
-
Raw material suppliers
-
Digital Signage Hardware Providers
-
Digital Signage Software Providers
-
Digital Signage Service Providers
-
Display Panel Manufacturers
-
Display Material and Component Suppliers
-
Research organizations
-
Original equipment manufacturers (OEMs)
-
Technology investors
-
Analysts and strategic business planners
-
Government bodies, venture capitalists, and private equity firms
-
End users
Report Objectives
-
To define, describe, estimate, and forecast the digital signage market size, in terms of value, on the basis of offering, display size, product type, installation location, application, and enterprise size.
-
To define, analyze and forecast the digital signage market size, by product type, in terms of volume
-
To forecast the market size of concerned segments with respect to 4 main regions—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
-
To provide a detailed information regarding the major drivers, restraints, opportunities, and challenges influencing the growth of the market
-
To analyze micromarkets with respect to individual growth trends, prospects, and contribution to the overall market
-
To analyze the value chain, market ecosystem; trends/disruptions impacting customer’s business; technology analysis; pricing analysis; Porter’s five forces model; key stakeholders & buying criteria; case study analysis; trade analysis; patent analysis; key conferences & events, 2024–2025; regulations related to the digital signage market; size and investment and funding scenario.
-
To profile key players and comprehensively analyze their market ranks and core competencies, along with detailing the competitive landscape for market leaders
-
To benchmark players within the market using the proprietary Company Evaluation Matrix framework, which analyzes market players on various parameters within the broad categories of market rank and product offering
-
To track and analyze competitive developments such as product launches and acquisitions, and research and development (R&D) activities in the digital signage market
-
To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape to the market leaders
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
-
Detailed analysis and profiling of additional market players (up to 5 players) based on various blocks of the supply chain
Paul
Jul, 2015
we are interested in digital signage software market in Asian countries. Covering Microsoft, Android and Linux O/S platform. Does your report cover this..
KI
Oct, 2014
Can I see more detailed information about - vertical market (healthcare, retail, education, etc) - region (North America and Europe).
Nazira
Jul, 2019
Shopping Mall Almaly Trade is aiming for the installation of the digital signage within its interior. We need an objective proof of Digital Signage for commertial vertical. .
Parthiv
Dec, 2015
we are interested in digital signage market report specifically for Indian market..
Yashoda
Nov, 2017
Will you please help me provide free sample of following information for geographical analysis from your table of content? Required information: 10.2.1 US 10.2.2 Canada 10.3.1 UK.
richard
Jul, 2015
does it inlcude detail analysis (market share) of the industry players.
kyle
Jun, 2017
I would like to see some actual pages before I decide to purchase. Specifically a profile sheet of a manufacturer and a summary on one of the markets - transportation or manufacturing..
Duong
Apr, 2022
I would like to know more about the Professional Display market in Vietnam. Kindly help to share the report. Many thanks with BR/Ha Phuong .
Olumide
Apr, 2022
Our company wants to penetrate the digital signage market. We would like to start the sales of the intel brand because we believe in the quality of your product. We would like to be your partner in Nigeria and what is the Minimum Order Quantity to start with. In addition, we would also want to know what other services your company will render to make us succeed in the industry. Thank you. .
philippe
Apr, 2022
need figures to write a paper on digital signage .
Christopher
Mar, 2019
does this report covers technological trends and its impact on the digital signage market .
Britton
Aug, 2019
Hello, I am working on a story for the WSJ about digital signage. I do love to speak with your analyst for the same.
Prakash
Sep, 2019
I am interested in wayfinding and digital signage, as part of modeling work place architectures alongside enterprise taxonomy. .
patrick
May, 2016
we focuse on infrastructure segment of digital signage market. Does this report cover this.
Manon
Mar, 2015
Hello, I would like to know it is possible to buy only a portion of the report as only the French country data is of interest to us Also I would like to know if you have specific data on digital signage for the retail industry ?.
Mats
Nov, 2012
We are a company that is looking into how this industry works and would like more information about the developing Digital Signage market!.
Finn
Oct, 2017
Could you please provide a detailed table of contents specific to Digital Signage Media Player Industry. It would be nice to have a proposal from your firm as well so as to have better price to value comparison..
Kelly
Aug, 2014
we would like to buy sections of this report - is that possible? Interested in the Hardware section: LCD and other display technologies, volume, and unit forecasts in this industry..
Eunjoo
Jul, 2015
we are interested in software market. Nowaday, audiance measurement is the hot issue in the commercial vertical and I wanna know what companies are rising in this area, and your opinion of this segmented s/w market.
Aaron
Jan, 2016
can you provide Market trends in PID (Public Information Display) for the US, offering growth rates, competitors in screen, development (SAMSUNG, NEC, Hitachi, SONY), and application..
Alain
Nov, 2016
Just my time of the year to educate myself on trends. Can you share the sample of the report..
Christie
Oct, 2017
we would like to understand the level of granularity you have on the geographies and how much focus you have on the media players versus the displays .
yoeri
Aug, 2016
Hello, would it be possible to buy a version of this report focussing only on Europe and thus taking out the other parts? The report is quite expensive so we were hoping on buying just a part of it. Since I am responsible for Europe and Asia that is our primary interest..
Rao
Apr, 2019
Please mail your sample report of Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024.
Tim
Jun, 2015
Please provide sample of Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2024.
Marion
Jan, 2017
I would like to access the pages of the report only for the digital signage - software sections. (e.g not the overall forecast and hardware section). Is this possible?.
vipin
Dec, 2016
we are interested in 1. Offering (Hardware (Display Panels, Media Players, Projectors) 2. Asia Pacific region and India. is it possible to provide this information.
Chris
Nov, 2018
Digital Signage market, Commercial Displays, Interactive Displays, LCD Video Walls, LED Video Walls: used in retail, venue, food and beverage vertical.
Brian
Jan, 2019
we are interested in part of this report. can you offer digital signage market for automotive vertical only. .
Praveen
Jan, 2015
Market share analysis by each player.Market penetration of digital signage in retail vertical; future trends of Digital Signage ecosystem.
Luis
Dec, 2014
we are resellers of digital signage in Latin America (We Offer Digital Signage licenses, Digital Signage as a Service, Contents, Operation, Hosting); could you suggest how this report will help us to grow our business.
Tim
Nov, 2015
Hi, I’m interested in learning more about your research report on digital signage market.
Glenn
Aug, 2015
Can I utilize some of the data from this report to share with our association constituents (members, Exposition attendees etc..).
claudio
Feb, 2019
can you provide market for hardware and services with wearable devices in monitoring and public health.
S.
Sep, 2013
it is possible to customise the digital signage market report for Europe..
Ashley
Aug, 2022
I want to find more information about the digital signage market in Australia. May I get the sample regarding the Corporate Digital Signage Market? Thanks for your post. .
Jane
Mar, 2016
On the Digital Signage Market report. we are interested inmarkets by application. we are also interested in regional breakout by units (vs dollars). does this come in the report?.
Tobias
Sep, 2016
Hello, we are interested in learning about display prices per square meter for 2016 (pixel pitches 1 - 20). Does your report cover this? We are also interested in the total size of the market for display system manufacturers, as well as the share of LEDs in the bill of materials of displays; and furthermore the value add and margins of the LED display manufacturers. Would your report cover this? Thanks for letting me know. Tobias Hahn.
Sendil
May, 2017
Hi, I am Sendil Kumar working as a business development engineer for Applied Materials. We provide tools and technology for leading display companies around the world who produces LCD and LED panels. We are doing some research on the technology advancement to be made in LCD and LED panels to make it play a positive role in the digital signage advertising growth. We heard about you and your contribution in digital advertising. We would like to talk to your key business people to better understand the industry and get their feedbacks on this. This could help us in determining what are the modifications/improvement to be done in the display medium so that it can aid in the tremendous growth of Digital Signage and add more value to both the retailers and consumers. Please point to proper people for further discussion. .
Felix
Apr, 2019
I want to download the pdf of the digital signage market global forecast to 2024; please assist.
ari
Jul, 2016
I am doing at the business school at UW and am doing my final paper for the summer quarter is on the digital signage industry. I would much appreciate a copy of this report if possible..
Vicki
May, 2012
can you provide sample of digital signage market forecasts to 2024..
Andre
Mar, 2014
Need to validate the quality of the report as this is MarketsnMarkets first report and none other exists from previous years. Could you send us a few diagrams specifically on verticals, depth of info on verticals, executive summary, table of contents, and at least 4 to 5 diagrams that demonstrate the depth of research, any comprehevie review of which market players exist and what percentage of market they are, list of players in priority order..
Susan
Nov, 2013
we are interested in digital signage market in the food and beverage industry: market value and growth rate, key end user needs, and competitive landscape for integrators .
HeeKyung
Oct, 2019
I would like to know the details of license type of this report. Can I print out the report with Single User license? Also, please let me know if there is any discount for the same. Hope to get the answer and the sample report ASAP. .
Grégoire
Oct, 2017
Hi, I would like to purchase the Digital Signage Market Report with forecasts to 2024, and I have few questions about the content of the report. - I understand that there is a segmentation of the Digital Signage market by application (retail for example), and then by type of advertisement (indoor // outdoor): could you provide us with a specification of what is included in "indoor" and "outdoor" advertisement?.
Greg
Aug, 2016
Looking for detail informatin on dive into the market size and competitor market share for digital signage. Thanks!.
leila
Aug, 2014
HI, I want to know more about digital signage business in Asia & Europe. Can I have specific information about that with same table of contents on this paper.
David
Jul, 2015
we want to understand who are the major companies by market share in the digital signage marketplace both globally and in the US..
Seongshik
May, 2015
I do like to see sample of your report before purchasing. Would you mind telling me how I can get some contents of your paper?.
Dan
May, 2022
TAKKT AG is on the digital signage market and needs rhe research in order to evaluate further market opportunities. .
Yağızhan
Apr, 2019
I would like to download PDF of Digital Signage market reports. Please help Thanks.
james
Apr, 2018
What is the size of the market for the following digital signage segments? 1. Retail 2. Medical locations a. Dialysis b. ER’s c. Urgent Cares 3. Banks 4. Restaurants 5. Campuses What is the percentage of the market that utilizes live TV in its digital signage platform? does all this covers in the report .
Jan
Mar, 2014
Digital Signage as an industry - looking to learn more about the whole of the market, its trends and what is hot and what is not. .
Gusztav
Feb, 2019
I would like to know who are the service providers for Digital Signage device rental. I would like to have out of the box solution for advertising campaigns..
Lyle
Feb, 2014
can you provide detail infromation of the report - How data was collected - Level of analysis of data - Table of Contents - Charts - Illustrations - Other research attributed (indicating validation) in the report.
Balázs
Feb, 2016
Hi, we are a startup in the validation phase in Hungary. We have a lightweight digital signage solution for the commercial market. Especially for Clubs, Bars, Pubs, we offer a free Digital Signage solution to place ads and social media content to their displays. We are creating our business plans to show some Venture Capital. please sugguest how this report will help us to grow our business. .
Ian
Feb, 2014
does your report convers network infrastructures and video/media distribution techniques and products with respect to applications and vertical markets for US, EMEA and ROW..