Europe Cannabis Market (2025-2030)

The study employed two main methods to estimate the current size of the cannabis market. Comprehensive secondary research was conducted to gather information on the market, peer markets, and parent markets. The next stage involved validating these findings, assumptions, and estimates with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to determine the overall market size. Subsequently, market segmentation and data triangulation were applied to estimate the sizes of segments and subsegments.

Secondary Research

This research involved extensively using secondary sources such as directories and databases (Bloomberg Businessweek, Factiva, etc.) to gather information for a technical, market-focused, and commercial market study. In the secondary research process, various sources such as company annual reports, press releases, and investor presentations, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were used to identify and gather information.

Secondary research was primarily used to gather key information about the industry’s supply chain, the overall pool of major players, and market classification and segmentation based on industry trends. It also covered regional markets and key developments from market and technology perspectives.

Primary Research

Extensive primary research was conducted after gathering information on the cannabis market scenario through secondary research. Several interviews with market experts from both demand and supply sides were conducted across major countries in North America, Europe, Asia Pacific, South America, and the Rest of the World. Data was collected through questionnaires, emails, and phone calls. On the supply side, primary sources included industry experts such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, along with key opinion leaders. These interviews provided insights on market statistics, revenue data from products and services, market breakdowns, market size estimates, forecasts, and data triangulation. They also helped understand trends related to cannabis product types, compounds, applications, sources, and regions. Stakeholders from the demand side, such as research institutions, universities, and third-party vendors, were interviewed to gain perspectives on the buyer’s view of the service, current cannabis usage, and future business outlook, all of which influence the overall market.

Note: The three tiers of the companies are defined based on their total revenues in 2023 or 2024, as per
the availability of financial data: Tier 1: Revenue > USD 1 billion; Tier 2: USD 100 million = Revenue = USD 1 billion;
Tier 3: Revenue < USD 100 million.

To know about the assumptions considered for the study, download the pdf brochure

Cannabis Market Size Estimation

Both the top-down and bottom-up approaches were employed to estimate and verify the overall size of the cannabis market. These methods were also used extensively to determine the size of various market subsegments. The research methodology for estimating the market size includes the following details:

• The key players in the industry and the overall markets were identified through extensive secondary research.
• All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
• All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
• The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

Cannabis Market : Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall cannabis market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.