The Europe IoT-based Asset Tracking and Monitoring Market was valued at $1140.9 Million in 2024 and projected to reach to $1969.6 Million by 2029, representing a compound annual growth rate of CAGR 11.5%. Europe's IoT-based asset tracking and monitoring market is poised for sustained growth, driven by increasing Industry 4.0 adoption and regulatory compliance requirements.
| Market Size in | USD 26.32 MN |
| Market Forecast in | |
| CAGR | |
| Forecast Period | |
| Units Considered | Value (USD MN) |
Europe's stringent data protection regulations (GDPR) and industry standards drive adoption of secure IoT asset tracking solutions, positioning the region as a leader in compliant monitoring technologies.
European manufacturers are rapidly integrating IoT-based asset tracking into smart factories and connected supply chains, with Germany and the UK leading digital transformation initiatives across the continent.
Europe's advanced logistics sector is leveraging real-time asset monitoring to optimize operations, reduce costs, and enhance visibility across complex cross-border supply networks.
Widespread 5G deployment and IoT connectivity infrastructure across Europe enable seamless integration of asset tracking systems in manufacturing, retail, and transportation sectors.
| Report Metric | Details |
|---|---|
| Base Year | 2024 |
| Fastest Growing Segment | LORA (Connectivity Type) |
| Forecast Period | 2024-2029 |
| Growth Rate | CAGR of 12.8% from 2024 to 2029 |
| Largest Segment | ROUTERS (Device Type) |
| Market Size Base Year (Billions) | ~USD 5.04 (2024) |
| Revenue Forecast (Billions) | ~USD 9.2 (2029) |
| Segments Covered | Connectivity Type, Monitoring Type, Application, Device Type |
4 segment dimensions are covered across the global market.
| Segment | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | CAGR (%) |
|---|---|---|---|---|---|---|---|
| AUTOMOTIVE | 178.6 | 200 | 223.4 | 248.9 | 276.8 | 307 | 11.4 |
| AVIATION | 76.5 | 83.8 | 91.4 | 99.5 | 108 | 116.9 | 8.8 |
| COLD CHAIN MONITORING | 238.3 | 269.2 | 303.4 | 341.2 | 382.5 | 427.8 | 12.4 |
| LIVESTOCK MONITORING | 30.3 | 31.9 | 34.4 | 37 | 38.4 | 40.1 | 5.7 |
| MANUFACTURING | 433.4 | 492.4 | 558.2 | 630.7 | 710.9 | 799.3 | 13 |
| OTHER APPLICATIONS | 131.2 | 144.4 | 157.2 | 170.9 | 186.4 | 202.1 | 9 |
| RAILWAYS | 52.5 | 57.1 | 61.7 | 66.6 | 71.5 | 76.5 | 7.8 |
| TOTAL | 1140.9 | 1278.8 | 1429.9 | 1594.8 | 1774.4 | 1969.6 | 11.5 |
| Country | 2025 size (native) |
|---|---|
| Germany | USD 669.6 Million |
| UK | USD 569.9 Million |
| France | USD 416.5 Million |
| Rest Of Europe | USD 313.6 Million |
Europe's IoT-based asset tracking and monitoring market was valued at USD 1,140.9 million in 2024.
Europe's market is forecast to reach USD 1,969.6 million by 2029, representing significant expansion from 2024 levels.
Europe's IoT asset tracking market is expected to grow at a compound annual growth rate (CAGR) of 11.5% between 2024 and 2029.
Europe's GDPR and stringent data protection regulations incentivize enterprises to adopt secure, compliant IoT tracking platforms that safeguard sensitive asset and operational data.
Manufacturing, logistics, supply chain management, and healthcare sectors in Europe are primary drivers, leveraging IoT solutions for real-time visibility and operational optimization.
The study involved four major activities in estimating the current size of the IoT-based asset tracking and monitoring market. Exhaustive secondary research has been done to collect information on the market, peer, and parent markets. The next step has been to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches have been employed to estimate the total market size. After that, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments. Two sources of information-secondary and primary-have been used to identify and collect information for an extensive technical and commercial study of the IoT-based asset tracking and monitoring market.
Secondary sources include company websites, magazines, industry news, associations, and databases (Factiva and Bloomberg). These secondary sources include annual reports, press releases, investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.
Primary sources mainly consist of several experts from the core and related industries, along with preferred IoT-based asset tracking and monitoring modules providers, distributors, alliances, standards, and certification organizations related to various segments of this industry’s value chain.
In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts such as Chief Experience Officers (CXOs), Vice Presidents (VPs), and Directors from business development, marketing, product development/innovation teams, and related key executives from IoT-based asset tracking and monitoring modules providers, such as Quectel Wireless Solutions Co., Ltd (China), u-blox (Switzerland), Fibocom Wireless Inc. (China), Telit (US), Solera (US), Samsara Inc. (US), and SEQUANS (France); research organizations, distributors, industry associations, and key opinion leaders. Following is the breakdown of primary respondents.
The breakdown of primary respondents is provided below.
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To know about the assumptions considered for the study, download the pdf brochure
Both top-down and bottom-up approaches have been used to estimate and validate the total size of the IoT-based asset tracking and monitoring market. These methods have also been used extensively to estimate the size of various subsegments in the market. The following research methodology has been used to estimate the market size:
In the top-down approach, the overall market size has been used to estimate the size of the individual market segments (mentioned in market segmentation) through percentage splits from secondary and primary research. For specific market segments, the size of the most appropriate immediate parent market has been used to implement the top-down approach. The bottom-up approach has also been implemented for data obtained from secondary research to validate the market size of various segments.
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The bottom-up approach has been used to arrive at the overall size of the IoT-based asset tracking and monitoring market from the revenues of the key players and their market shares. Calculations based on revenues of key companies identified in the market led to the estimation of their overall market size.
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After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. The market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.
The IoT-based asset tracking modules, consisting of sensors and tags, are deployed to enable remote monitoring and management of an asset’s geo-position. In industrial operations, it is essential to track the location and condition of assets and inventories securely. Asset tracking enabled by the IoT makes monitoring easier. These technologies help companies lower risks and develop new revenue sources with real-time data for better decision-making. They also help in better inventory management and reduce the chances of asset misplacement by sending real-time alerts and notifications.
Based on the given market data, MarketsandMarkets offers customizations in the reports according to the client’s specific requirements. The available customization options are as follows:
Full forecast, segment splits, and company analysis for all IoT-based Asset Tracking and Monitoring Market.
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