North America Power Rental Market (2025-2030)

RESEARCH METHODOLOGY

The study involved major activities in estimating the current size of the power rental market. Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.

Secondary Research

This research study on the market involved the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg, Businessweek, Factiva, International Energy Agency, and United States Energy Association, to identify and collect information useful for a technical, market-oriented, and commercial study of the global power rental market. The other secondary sources included annual reports of the companies involved in the market, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases. 

Primary Research

The power rental market comprises power rental providers, manufacturers of subcomponents of power plant, manufacturing technology providers, and technology support providers in the supply chain. The demand side of this market is characterized by the rising demand for clean energy and energy efficiency. The supply side industry experts such as vice presidents, CEOs, marketing directors, technology directors, and related key executives from various companies and organizations operating in the market. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.

Following is the breakdown of primary respondents: 

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Power Rental Market Size Estimation

Both supply side and demand side analysis were used to estimate and validate the total size of the market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

• Identification of major players in the market across countries. Key players in the power rental market include Aggreko, United Rentals, Ashtead Group, Herc Rentals, Caterpillar, Atlas Copco, and Cummins.
• Determining the revenues and business strategy specifics, such as the inorganic and organic growth strategy details, of major power rental equipment providers.
• The market share of individual power rental segments, namely, equipment, fuel type, application, power rating, rental type, and end user, are determined by consolidating and evaluating the product offerings of major companies.
• In addition, country-level demand for power rental equipment from end users, such as utilities, oil & gas, mining & metals, manufacturing, construction, and IT & data centers, and supportive policy developments across regions during the forecast period has been analyzed. The analysed data then verified through primaries to determine the country-wise and regional landscape.

Global Power Rental Market Size: Supply Side Analysis

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Global Power Rental Market Size: Demand side Analysis

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. The complete market engineering process is done to arrive at the exact statistics for all the segments and subsegments, also data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by examining various factors and trends from both the demand- and supply sides. Along with this, the market has been validated through both the top-down and bottom-up approaches.

Market Definition

The power rental market is defined as the revenue generated either through providing equipment on rent such as load banks, generators, fuel tanks, cables, transformers, and power accessories or by renting temporary power plants. Power rental equipment majorly operates on diesel, gas, and other fuels such as gasoline, hybrid fuel, and heavy fuel oil (HFO). This equipment is used for peak shaving, standby power, and base load/continuous load applications by the utilities, oil & gas, events, construction, mining & metals, manufacturing, IT & data centers, corporate & retail, and other end users. Other industries include shipping, agriculture, aerospace and defense, wherein this equipment is majorly used for the generation of backup power.

Key Stakeholders

• Consulting companies in the energy and power sector
• Consulting companies in the oil & gas sector
• Generator raw materials and component manufacturers
• Engine/generator manufacturers, dealers, and suppliers
• Governments and research organizations
• Investment banks
• Petroleum companies (diesel and natural gas suppliers)
• Construction and infrastructure development companies
• Power grid infrastructure companies
• Power plant project developers
• Power rental companies
• Shareholders or investors

Objectives of the Study

• To forecast the market size for five key regions: North America, South America, Europe, Asia Pacific, and Middle East & Africa, along with their key countries.
• To define, describe, analyze, and forecast the size of the global power rental market based on fuel type, power rating, application, equipment, end user, rental type, and region.
• To provide detailed information about key factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market.
• To strategically analyze the subsegments with respect to individual growth trends, prospects, and contributions of each segment to the overall market size
• To strategically analyze the market with respect to individual growth trends, future expansions, and contributions to the market.
• To analyze market opportunities for stakeholders in the market and draw a competitive landscape for market players.
• To analyze competitive developments such as sales contracts, agreements, investments, expansions, new product launches, mergers, partnerships, joint ventures, collaborations, and acquisitions in the market.
• To compare key market players with respect to the market share, product specifications, and applications.

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for this report:

Geographic Analysis

• Further breakdown of region or country-specific analysis

Company Information

• Detailed analyses and profiling of additional market players (up to 5)