Italy Sustainable Tire Market (2024-2029)

RESEARCH METHODOLOGY

The study involved four major activities in estimating the market size of the sustainable tire market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information for this study. These secondary sources include annual reports, press releases, investor presentations of companies, white papers, certified publications, trade directories, articles from recognized authors, the gold standard and silver standard websites, and databases.

Secondary research has been used to obtain key information about the value chain of the industry, the monetary chain of the market, the total pool of key players, market classification, and segmentation according to industry trends to the bottom-most level and regional markets. It was also used to obtain information about the key developments from a market-oriented perspective.

Primary Research

The sustainable tire market comprises several stakeholders in the value chain, which include raw process and refinement, manufacturers, distribution and logistics and end of life management.

Various primary sources from the supply and demand sides of the sustainable tire market have been interviewed to obtain qualitative and quantitative information. The primary interviewees from the demand side include key opinion leaders in tire industries. The primary sources from the supply side include manufacturers, associations, and institutions involved in the sustainable tire industry.

Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to raw material, type, end-use industries and region. Stakeholders from the demand side, such as CIOs, CTOs, and CSOs, were interviewed to understand the buyer’s perspective on the suppliers, products, fabricators, and their current usage of sustainable tire and the outlook of their business, which will affect the overall market.

The breakdown of profiles of the primary interviewees is illustrated in the figure below:

Note: Tier 1, Tier 2, and Tier 3 companies are classified based on their market revenue in 2022, available in the public domain, product portfolios, and geographical presence.

Other designations include consultants and sales, marketing, and procurement managers.

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Market Size Estimation

The top-down and bottom-up approaches have been used to estimate and validate the size of the sustainable tire market.

• The key players in the industry have been identified through extensive secondary research.
• The industry's supply chain has been determined through primary and secondary research.
• All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
• All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
• The research includes the study of reports, reviews, and newsletters of the key market players, along with extensive interviews for opinions with leaders such as directors and marketing executives.

Sustainable Tire Market: Bottum-Up Approach

Note: All the shares are based on the global market size.

Source: Secondary Research, Interviews with Experts, and MarketsandMarkets Analysis

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Sustainable Tire Market: Top-Down Approach

Data Triangulation

After arriving at the total market size from the estimation process explained above, the overall market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and sub-segments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated by using both the top-down and bottom-up approaches and primary interviews. Hence, for every data segment, there have been three sources—top-down approach, bottom-up approach, and expert interviews. The data was assumed correct when the values arrived from the three sources matched.

Market Definition

The sustainable tire market could be referred to as a process of manufacturing tires using eco-friendly, or green, materials—with the objective to minimize environmental impact and restore sustainability. It includes new materials like recycled rubber, bio-based rubbers, and sustainable fillers like silica and carbon black. These sustainable tire focus on lesser dependence on non-renewable resources, a cut in carbon emissions, and increasing the lifecycle of the tire. However, it is countered by the market upgrade in terms of raising environmental regulatory policies, increasing demand from consumers for green products, and also emerging material science technology. Stringent environmental policies are what the automotive industry craves; demand for sustainability across the globe is beginning to set in. It is in this backdrop that intrinsically sustainable materials will expect to carry demand for sustainable materials for vehicle tires. Other than reducing carbon footprints, this industry uses recyclable and renewable materials in enhancing tire performance and life expectancy. Thus, despite the vast strides in green tire materials, there is still yet a great need, and steps toward a greener automotive sector are continuously underway.

Key Stakeholders

• Raw Material Suppliers
• Sustainable tire manufacturers
• Sustainable tire and materials traders, distributors, and suppliers
• Recycling Companies
• Government and research organizations
• Associations and industrial bodies
• Research & development (R&D) institutions.
• Environmental support agencies.

Report Objectives

• To define, describe, and forecast the size of the sustainable tire market, in terms of value and volume.
• To provide detailed information regarding the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
• To estimate and forecast the market size based on material type, propulsion type, vehicle type, structure, sales channel and region.
• To forecast the size of the market with respect to major regions, namely, Europe, North America, Asia Pacific, Middle East & Africa, and South America, along with their key countries.
• To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and their contribution to the overall market.
• To analyze opportunities in the market for stakeholders and provide a competitive landscape of market leaders.
• To track and analyze recent developments such as expansions, new product launches, partnerships & agreements, and acquisitions in the market.
• To strategically profile key market players and comprehensively analyze their core competencies.

Available Customizations

Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Regional Analysis

• Further breakdown of a region with respect to a particular country or additional material type

Company Information

• Detailed analysis and profiles of additional market players