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The US Vegetable Oil in Beauty and Personal Care Market was valued at $1094.4 Million in 2026 and projected to reach to $1394.2 Million by 2031, representing a compound annual growth rate of 5.0%. The US vegetable oil in beauty and personal care market is poised for sustained growth through 2031, driven by consumer preference for clean-label and natural ingredients.

US Vegetable Oil in Beauty and Personal Care Market (2026-2031) : Size and Share
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Market Size in USD 26.32 MN
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US Vegetable Oil in Beauty and Personal Care Market Trends and Insights

  • The US market reflects strong consumer demand for natural and plant-based ingredients in skincare, haircare, and cosmetic formulations.
  • This growth trajectory in the US is driven by increasing awareness of clean beauty trends and the shift toward sustainable, eco-friendly personal care products. In the US, vegetable oils such as coconut, argan, jojoba, and sunflower oil are becoming staple ingredients across premium and mass-market beauty segments.
  • The US consumer preference for transparency in ingredient sourcing and the rise of indie and direct-to-consumer beauty brands have accelerated adoption of plant-based formulations.
  • Between 2026 and 2031, the US market will benefit from expanded distribution channels, including e-commerce platforms and specialty retailers, alongside growing investment in R&D for innovative oil-based beauty solutions..

Key Market Statistics

  • CAGR (2026-2031) 5.0% CAGR
  • Market Size, 2026 ~USD 1094.4 Million
  • Forecast, 2031 ~USD 1394.2 Million
  • Country US

US Vegetable Oil in Beauty and Personal Care Market Overview

Market Valuation :

The US vegetable oil in beauty and personal care market is valued at $1,094.4 million in 2026 and is projected to reach $1,394.2 million by 2031.

Growth Rate :

The US market is expanding at a compound annual growth rate of 5.0%, reflecting steady demand for plant-based beauty ingredients across skincare, haircare, and cosmetics.

Consumer Preference Shift :

US consumers are increasingly seeking natural and plant-based formulations in their beauty and personal care products, driving manufacturers to incorporate vegetable oils as key ingredients.

Market Expansion Opportunity :

The projected growth from 2026 to 2031 represents a $299.8 million market expansion, indicating significant opportunities for new product launches and market penetration in the US.

US Vegetable Oil in Beauty and Personal Care Market Dynamics

  • Rising awareness of the benefits of plant-based oils in skincare routines, combined with the premiumization of beauty products, supports this upward trajectory.
  • Major beauty brands are reformulating existing products and launching new lines featuring coconut, argan, jojoba, and other vegetable oils to meet evolving consumer demands. The market's 5.0% CAGR reflects a maturing but still-expanding segment within the US beauty industry.
  • Regulatory support for natural ingredients, coupled with growing e-commerce penetration and direct-to-consumer brands emphasizing sustainability, will further accelerate adoption.
  • However, competition from synthetic alternatives and supply chain considerations may present challenges that market participants must navigate strategically..

Market Ecosystem

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VEGETABLE OILS IN BEAUTY AND PERSONAL CARE MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
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BASF uses vegetable oils such as coconut oil and palm kernel oil as renewable raw materials for personal care ingredients. Its portfolio includes oil-derived emollients, surfactants, and other functional ingredients. For example, Myritol 331, based on modified coconut oil, is used in cleansing oils, while Lipofructyl Argan provides organic argan oil for cosmetic formulations. Improved skin softness and moisturization, mild cleansing, pleasant sensory properties, and support for natural and renewable cosmetic formulations.
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Cargill Beauty supplies botanical oils for personal care, including Florasun 90 sunflower seed oil, which is a high-oleic triglyceride oil used as an emollient. Cargill also offers coconut oil, hydrogenated vegetable oils, and other botanical oils for skincare, haircare, color care, and other applications. Provides emolliency, high oxidative stability, desirable sensory properties, and formulation flexibility while supporting nature-derived and sustainably sourced beauty products.

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

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    Key Takeaways

    • The US vegetable oil in beauty and personal care market will grow from $1,094.4M (2026) to $1,394.2M (2031) at a 5.0% CAGR.
    • US consumers increasingly demand natural, plant-based ingredients, driving adoption of coconut, argan, jojoba, and sunflower oils in beauty formulations.
    • The US clean beauty movement and transparency in ingredient sourcing are key growth catalysts for the vegetable oil segment.
    • E-commerce and direct-to-consumer channels are expanding distribution opportunities for vegetable oil-based beauty products in the US market.

    Vegetable Oil in Beauty and Personal Care Market Report Scope

    Report Metric Details
    Base Year 2026
    Fastest Growing Segment ARGAN OIL (Type)
    Forecast Period 2026-2031
    Growth Rate CAGR of 5.8% from 2026 to 2031
    Largest Segment CONVENTIONAL (Nature)
    Market Size Base Year (Billions) ~USD 5.82 (2026)
    Revenue Forecast (Billions) ~USD 7.72 (2031)
    Segments Covered Type, Application, Nature, Processing Method

    US Vegetable Oil in Beauty and Personal Care Market Report Segmentation

    4 segment dimensions are covered across the global market.

    By Type

    • Argan Oil
    • Avocado Oil
    • Bath & Body Care
    • Canola Rapeseed Oil
    • Castor Oil
    • Coconut Oil
    • Color Cosmetics
    • Grapeseed Oil
    • Hair Care
    • Jojoba Oil
    • Macadamia Oil
    • Olive Oil
    • Other Applications
    • Other Vegetable Oil Types
    • Palm Oil & Palm Kernel Oil
    • Rice Bran Oil
    • Sesame Oil
    • Shea Oil
    • Skin Care
    • Soybean Oil
    • Sunflower Oil
    • Sweet Almond Oil

    By Application

    • Bath & Body Care
    • Color Cosmetics
    • Hair Care
    • Other Applications
    • Skin Care

    By Nature

    • Conventional
    • Organic

    By Processing Method

    • Cold-Pressed
    • Expeller-Pressed
    • Refined
    • Solvent-Extracted
    • Virgin/Extra Virgin

    Target Audience

    • Beauty & Cosmetics Manufacturers : US-based and international beauty brands need this data to develop plant-based product lines, reformulate existing offerings, and capture growing consumer demand for natural ingredients.
    • Ingredient Suppliers : Vegetable oil producers and distributors require market insights to forecast US demand, identify key customer segments, and plan supply chain investments for the beauty industry.
    • Private Equity & Investors : Investment firms evaluating opportunities in the US beauty sector need market sizing and growth projections to assess portfolio companies, identify acquisition targets, and evaluate returns.
    • Marketing & Brand Strategists : Marketing professionals developing campaigns for US beauty brands need consumer trend data and market dynamics to craft messaging around natural ingredients and competitive positioning.
    • Retail & Distribution Partners : US retailers and e-commerce platforms require market intelligence to optimize product assortment, negotiate with suppliers, and capitalize on the growing vegetable oil beauty category.

    Reasons to Buy this Report

    • Strategic Market Sizing : Obtain precise valuation data for the US market ($1,094.4M in 2026) to benchmark competitive positioning and identify revenue opportunities within the vegetable oil beauty segment.
    • Growth Forecasting : Access detailed projections through 2031 with a 5.0% CAGR to inform long-term business planning, product development timelines, and investment decisions in the US market.
    • Consumer Insights : Understand US consumer preferences for natural and plant-based beauty ingredients to guide formulation strategies, marketing messaging, and brand positioning in a competitive landscape.
    • Competitive Intelligence : Analyze market dynamics specific to the US to identify gaps, emerging trends, and opportunities for differentiation among skincare, haircare, and cosmetic product categories.
    • Investment Decision Support : Leverage comprehensive US market data to support funding decisions, M&A strategies, and resource allocation for companies entering or expanding within the vegetable oil beauty sector.

    Frequently asked questions

    What is the current size of the US vegetable oil in beauty and personal care market?

    The US market is valued at $1,094.4 million in 2026 and is expected to reach $1,394.2 million by 2031.

    What is the projected growth rate for the US vegetable oil beauty market?

    The US market is projected to grow at a compound annual growth rate (CAGR) of 5.0% from 2026 to 2031.

    Which vegetable oils are most popular in US beauty and personal care products?

    Coconut oil, argan oil, jojoba oil, and sunflower oil are among the most widely used vegetable oils in US beauty formulations.

    What factors are driving growth in the US vegetable oil beauty market?

    Key drivers include the clean beauty movement, consumer demand for natural ingredients, transparency in sourcing, and the rise of indie and direct-to-consumer beauty brands in the US.

    How are US beauty brands distributing vegetable oil-based products?

    US brands are leveraging e-commerce platforms, specialty retailers, direct-to-consumer channels, and traditional retail to reach consumers seeking plant-based beauty solutions.

    RESEARCH METHODOLOGY

    This study involved two major approaches to estimating the current size of the vegetable oils in beauty and personal care market. Exhaustive secondary research was done to collect information on the type, application, nature, processing method, and function (qualitative) segments of the market. The next step involved validating these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, data triangulation was used to estimate the market size of segments and subsegments.

    Secondary Research

    This research study involved the use of extensive secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial market study. In the secondary research process, sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were referred to to identify and collect information. Secondary research was mainly used to obtain key information about the industry’s supply chain, the pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from market- and technology-oriented perspectives.

    Primary Research

    Extensive primary research was conducted after obtaining information regarding the vegetable oils in beauty and personal care market scenario through secondary research. Several primary interviews were conducted with market experts from the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as chief experience officers (CXOs), vice presidents (VPs), directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped understand the various trends related to type, application, nature, processing method, function and region. Stakeholders from the demand side, such as skincare and haircare product manufacturers, beauty and personal care brands, cosmetic formulators, cosmetic ingredient manufacturers, distributors, and retailers, were interviewed to understand buyers’ perspectives on vegetable oil suppliers, products, formulation requirements, pricing, and the outlook of their businesses, which will affect the overall market.

    Breakdown of Primary Interviews

    Vegetable Oils in Beauty and Personal Care Market Size, and Share

    Note: The three tiers of the companies are defined based on their total revenues in 2024 or 2025, as per the availability of financial data: Tier 1: Revenue >USD 1 billion; Tier 2: USD 100 million ≤ revenue ≤ USD 1 billion; Tier 3: Revenue <USD 100 million. Rest of the World includes Africa and the Middle East.

    COMPANY NAME

    DESIGNATION

    All Organic Treasures GmbH (Germany)

    Product Development Manager

    Vantage (US)

    Sales Head

    Sophim (France)

    Marketing Head

    AOS Products Pvt. Ltd. (India)

    Sales Head

    Gustav Heess Oleochemische Erzeugnisse GmbH (Germany)

    Senior Research Executive

    Rmayra Naturals Impex (India)

    Business Development Manager

    To know about the assumptions considered for the study, download the pdf brochure

    Market Size Estimation

    The top-down and bottom-up approaches were used to estimate and validate the total size of the vegetable oils in beauty and personal care market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:

    • The key players in the industry and the overall market were identified through extensive secondary research.
    • All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
    • All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
    • The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.

    Vegetable Oils in Beauty and Personal Care Market : Top-Down and Bottom-Up Approach

    Vegetable Oils in Beauty and Personal Care Market Top Down and Bottom Up Approach

    Data Triangulation

    After determining the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation procedure was employed, wherever applicable, to estimate the overall vegetable oils in beauty and personal care market and arrive at the exact statistics for all segments and subsegments. The data were triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.

    Market Definition

    Vegetable oils used in the beauty and personal care market refer to plant-derived, cosmetic-grade oils obtained from seeds, fruits, nuts, and kernels that are used as functional ingredients in personal care formulations. These oils provide emollient, moisturizing, conditioning, cleansing, and carrier properties while meeting cosmetic quality, safety, and regulatory standards.

    The market comprises refined, virgin, cold-pressed, and specialty vegetable oils used in skincare, haircare, color cosmetics, baby care, sun care, and personal hygiene products. It includes oils such as coconut, palm, palm kernel, sweet almond, jojoba, olive, sunflower, avocado, argan, castor, and soybean oils, valued for their functionality, sustainability, and compatibility with clean-label and natural cosmetic formulations.

    Key Stakeholders

    • Raw material suppliers, including producers of oilseeds, nuts, fruits, kernels, and botanical feedstocks used for vegetable oil extraction
    • Manufacturers and refiners of cosmetic-grade vegetable oils, including producers of refined, virgin, cold-pressed, and specialty oils
    • Intermediate stakeholders, including ingredient distributors, traders, contract manufacturers (CMOs), packaging suppliers, logistics providers, regulatory bodies, and industry associations
    • Manufacturers and brand owners of beauty and personal care products, including skincare, haircare, color cosmetics, baby care, sun care, oral care, fragrances, and personal hygiene products
    • Cosmetic ingredient solution providers and formulation developers, including specialty ingredient manufacturers and formulation consultants
    • Government organizations and regulatory authorities, responsible for cosmetic safety, labeling, quality standards, and sustainability compliance
    • Research institutes, universities, and testing laboratories, involved in vegetable oil research, formulation development, quality evaluation, and efficacy testing
    • Cosmetic formulators, R&D scientists, dermatologists, and quality assurance professionals, responsible for ingredient selection, product development, safety assessment, and quality control
    • Industry associations and certification organizations, promoting sustainable sourcing, responsible production, and quality standards for vegetable oils used in beauty and personal care products
    • Associations and industry bodies:
      • NATRUE – The International Natural and Organic Cosmetics Association
      • COSMOS-standard AISBL
      • Roundtable on Sustainable Palm Oil (RSPO)
      • International Organization for Standardization (ISO)
      • Cosmetic, Toiletry and Perfumery Association (CTPA), UK
      • Health Canada
      • US Food and Drug Administration (FDA)
      • Personal Care Products Council (PCPC)
      • Organization for Economic Co-operation and Development (OECD)
      • European Commission (EC)
      • United States Department of Agriculture (USDA)
      • Food and Agriculture Organization (FAO)

    Report Objectives

    • To determine and project the size of the vegetable oils in beauty and personal care market based on type, application, nature, processing method, function (qualitative), and region, over five years, ranging from 2026 to 2031
    • To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
    • To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
    • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
    • To analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the total market
    • To identify and profile the key players in the market
    • To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions

    Available customizations:

    With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs. The following customization options are available for the report

    Product Analysis

    • Product matrix, which gives a detailed comparison of the product portfolio of each company.

    Geographic Analysis

    • With the given market data, MarketsandMarkets offers customizations according to company-specific needs.

      • Further breakdown of the Rest of Europe vegetable oils in beauty and personal care market into key countries
      • Further breakdown of the Rest of Asia Pacific vegetable oils in beauty and personal care market into key countries
      • Further breakdown of the Rest of South America vegetable oils in beauty and personal care market into key countries

    Company Information

    • Detailed analyses and profiling of additional market players (up to five)

     

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