[130 Pages Report] The identity as a service market size is projected to grow from USD 2.5 billion in 2019 to USD 6.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 21.1% during the forecast period. The major factors driving the IDaaS market include the obligations to follow regulatory mandates and data protection laws, and growing demand for cloud-based security solutions and services
Based on the component segment, the provisioning subsegment is projected to lead the identity as a service market from 2019 to 2024. Provisioning is one of the core of access rights compliance and enforcement initiatives. Provisioning refers to the process of creation, deletion, change, validation, approval, and termination of identities of each user or stakeholder (employee, partners, and clients) in the organization. It provides the identity manageability features for accessing the resources present on-premises or in the cloud. These solutions manage automated provisioning and de-provisioning of computing resources. Digital identity creation, change, termination, validation, approval, propagation, and communication are the major features offered by provisioning products. It includes software systems for automated on-boarding and off-boarding of employees, role and rule-based management, entitlement management, access certifications, delegated administration, and authorization workflow.
Based on verticals, the public sector segment of the identity as a service market is projected to grow at the highest CAGR during the forecast period. Cyberattackers always target government agencies to gain access to confidential government data. Thus, the governments in the emerging economies are deploying web and mobile applications to serve their citizens efficiently. Owing to this, the public sector and government organizations can handle data and consumer identities of a critical nature more efficiently. These applications are becoming the prime targets for the cybercriminals to access sensitive data. Identity frauds in the government/public sector vertical include misappropriation of assets, identity thefts, bribery and corruption, accounting frauds, data thefts, and money laundering. The incidents of identity thefts to access confidential government data are increased, which is resulting in the rise in the adoption of IDaaS solutions in government agencies.
North America is the most advanced region in terms of technology adoption and infrastructure development. It is the largest market for cybersecurity due to the rising incidents of data breaches and security threats. Moreover, the region is home to key IDaaS solution providers, such as Okta, Idaptive, Ping Identity, and OneLogin. The increasing number of cyberattacks to access confidential consumer data; the changing needs of the workforce; and adoption of cloud applications, bring your own device (BYOD), and mobile practices, along with the need to meet stringent compliance regulations, are driving the organizations in North America to adopt IDaaS solutions. As the awareness for IDaaS is increasing, various firms are putting efforts to discuss and develop ideas for better IDaaS solutions. North America constitutes developed economies, such as the US and Canada.
The major factor expected to hinder the growth of the IDaaS is the budgetary limitations to inhibit adoption of enhanced cloud-based security solutions
Key market players profiled in this report include Okta, Inc. (US), IDaptive, LLC (US), Ping Identity (US), OneLogin (US), CA Technologies (US), SailPoint Technologies (US), Microsoft Corporation (US), Oracle Corporation (US), IBM Corporation (US), Google (US), Salesforce (US), HCL (India), Capgemini (France), Gemalto (Netherlands), Simeio Solutions (US), Jumio (US), Connectis (Netherlands), Auth0 (US), One Identity (US), and JumpCloud (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations; and new product launches and product enhancements to further expand their presence in the IDaaS market and broaden their customer base.
Report Metrics |
Details |
Market size available for years |
2017-2024 |
Base year considered |
2018 |
Forecast period |
2019-2024 |
Forecast units |
Value (USD Billion) |
Segments covered |
Component (Solutions and Services) and Region |
Regions covered |
North America, Europe, APAC, Latin America, and MEA |
Companies covered |
Vendors covered in the IDaaS market include Okta, Inc. (US), IDaptive, LLC (US), Ping Identity (US), OneLogin (US), CA Technologies (US), SailPoint Technologies (US), Microsoft Corporation (US), Oracle Corporation (US), IBM Corporation (US), Google (US), Salesforce (US), HCL (India), Capgemini (France), Gemalto (Netherlands), Simeio Solutions (US), Jumio (US), Connectis (Netherlands), Auth0 (US), One Identity (US), and JumpCloud (US) |
This research report categorizes the IDaaS market to forecast revenues and analyze trends in each of the following submarkets:
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 29)
4.1 Attractive Opportunities in the Identity as a Service Market
4.2 Asia Pacific Market By Vertical and Country
4.3 Identity as a Service Market: Major Countries
5 Market Overview and Industry Trends (Page No. - 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Obligations to Follow Regulatory Mandates and Data Protection Laws
5.2.1.2 Increased Security Concerns Both in the Public and Private Sector Enhanced the Demand for Cloud-Based Security Solutions and Services
5.2.2 Restraints
5.2.2.1 Budgetary Limitations to Inhibit the Adoption of Idaas Solutions
5.2.2.2 Organizations’ Hesitations About Cloud-Based Security Adoption
5.2.3 Opportunities
5.2.3.1 Addition of AI and ML Technologies to Improve Identity Management
5.2.4 Challenges
5.2.4.1 Rise in IT Infrastructure Complexities
5.3 Use Cases
5.3.1 Use Case: Scenario 1
5.3.2 Use Case: Scenario 2
5.3.3 Use Case: Scenario 3
6 Identity as a Service Market By Component (Page No. - 37)
6.1 Introduction
6.2 Provisioning
6.2.1 Provisioning is at the Core of Access Rights Compliance and Enforcement Management
6.3 Single Sign-On
6.3.1 Single Sign-On to Save a Lot of Time for Users By Authenticating the User for All the Applications
6.4 Advanced Authentication
6.4.1 Growing Concerns of Thefts and Data Breaches From Organization’s Electronic Devices Increasing the Demand for Advanced Authentication
6.5 Audit, Compliance, and Governance
6.5.1 Stringent Regulatory Compliances for Audit, Compliance, and Governance Solution to Drive the Market Growth
6.6 Directory Services
6.6.1 Directory Services to Manage User Access Access Control to Users Based on Centralized Policy and Rules
6.7 Password Management
6.7.1 Increasing Number of Users and Device Identities to Fuel the Growth of the Password Management Segment
7 Identity as a Service Market By Deployment Type (Page No. - 45)
7.1 Introduction
7.2 Public Cloud
7.2.1 Low Cost and Increased Security Capabilities to Result in Rising Popularity of Public Cloud
7.3 Private Cloud
7.3.1 Private Cloud to Gain Popularity Among Enterprises Requiring Better Control Over Data
7.4 Hybrid Cloud
7.4.1 Hybrid Cloud to Gain a Huge Traction Due to ITs Several Benefits to Enterprises
8 Identity as a Service Market By Organization Size (Page No. - 50)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Small and Medium-Sized Enterprises Adopt Cloud-Based Services for Achieving Low Operational Costs and Capital Expenditure Advantages
8.3 Large Enterprises
8.3.1 Growing Inclination of Large Enterprises Toward Identity as a Service to Provide a Common Platform for the Complex and Dispersed Computing Environment and Management of Identities
9 Identity as a Service Market By Vertical (Page No. - 54)
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 Rise in Impersonation Fraud Incidents and Identity Attacks on Banks and Financial Institutes to Foster the Adoption of Identity as a Service Solutions
9.3 Telecom and IT
9.3.1 Need to Manage the Huge Databases of Identities Generated in the Telecom and IT Vertical to Drive the Adoption of Identity as a Service
9.4 Retail and Consumer Goods
9.4.1 Constant Need to Manage Large Databases of Consumer Identity in the Retail Vertical to Drive the Demand for Identity as a Service Solutions
9.5 Public Sector
9.5.1 Rise in Corruption and Bribery to Raise the Need for Improved Cloud-Based Identity Management Solutions and Services
9.6 Energy and Utilities
9.6.1 Identity as a Service Solutions to Enhance Operational Efficiency and Mitigate Potential Identity-Based Threats in the Energy and Utilities Vertical
9.7 Manufacturing
9.7.1 Growing Adoption of Security Solutions and Services in the Manufacturing Vertical to Drive the Growth of the Identity as a Service Market
9.8 Healthcare
9.8.1 Increasing Instances of Patient Identity Thefts to Drive the Demand for Identity as a Service Solutions in the Healthcare Vertical
9.9 Education
9.9.1 Technological Enhancements in Education Vertical to Drive the Demand for Identity as a Service Solutions
9.10 Others
10 Identity as a Service Market By Region (Page No. - 65)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Increasing Demand for Adoption of Digital Identities in the Government and Public Sector to Drive the Adoption of Identity as a Service Solutions in the US
10.2.2 Canada
10.2.2.1 Rise in False Transactions in Canada to Increase the Adoption of Identity as a Service
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Emphasis on Securing Citizens’ Identities and Addressing GDPR Requirements to Drive the Identity as a Service Market Growth in the UK
10.3.2 Germany
10.3.2.1 Growing use of the Internet to Push the Demand for Data and Identity Security Against Attacks in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Increased Demand for Online Identity Verification to Prove Chinese Nationals’ Identity and New Cyber Policies to Foster the Adoption of Identity as a Service
10.4.2 Japan
10.4.2.1 Rise in Money Laundering and Identity Impersonation to Boost the Adoption of Identity as a Service in Japan
10.4.3 India
10.4.3.1 Increased Adoption Rate of Cloud-Based Security Solutions to Contribute to the Growth of Identity as a Service
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 United Arab Emirates
10.5.1.1 Increased Need to Prevent Identity Thefts to Fuel the Demand for Identity as a Service in the UAE
10.5.2 Kingdom of Saudi Arabia
10.5.2.1 Government Initiatives to Improve the Security Landscape to Offer Opportunities for the Identity as a Service Market in Saudi Arabia
10.5.3 South Africa
10.5.3.1 Rapid Adoption of the Latest Technologies to Provide Opportunities to Identity as a Service Providers in South Africa
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Digital Transformation Initiatives Across Verticals, Such as BFSI, Retail, Manufacturing, and Healthcare
10.6.2 Mexico
10.6.2.1 Growing Adoption of Cloud-Based Solutions to Increase the Demand for Identity as a Service in Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape (Page No. - 84)
11.1 Introduction
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Product Enhancements
11.2.2 Agreements and Partnerships
11.2.3 Acquisitions
11.3 Market Ranking of Key Players
12 Company Profiles (Page No. - 88)
12.1 Okta
(Business Overview, Solutions, Platforms, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 Ping Identity
12.3 Idaptive
12.4 Microsoft
12.5 Oracle
12.6 Onelogin
12.7 IBM
12.8 Google
12.9 Salesforce
12.10 CA Technologies
12.11 SailPoint Technologies
12.12 Simeio Solutions
12.13 Jumio
12.14 Connectis
12.15 Auth0
12.16 One Identity
12.17 JumpCloud
12.18 HCL
12.19 Capgemini
12.20 Gemalto
*Details on Business Overview, Solutions, Platforms, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 123)
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (55 Tables)
Table 1 Factor Analysis
Table 2 Identity as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 3 Provisioning: Market Size By Region, 2017–2024 (USD Million)
Table 4 Single Sign-On: Market Size By Region, 2017–2024 (USD Million)
Table 5 Advanced Authentication: Market Size By Region, 2017–2024 (USD Million)
Table 6 Audit, Compliance, and Governance: Market Size By Region, 2017–2024 (USD Million)
Table 7 Directory Services: Market Size By Region, 2017–2024 (USD Million)
Table 8 Password Management: Market Size By Region, 2017–2024 (USD Million)
Table 9 Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 10 Public Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 11 Private Cloud: Market Size 2017–2024 (USD Million)
Table 12 Hybrid Cloud: Market Size 2017–2024 (USD Million)
Table 13 Identity as a Service Market Size, By Organization Size, 2017–2024 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 15 Large Enterprises: Market Size 2017–2024 (USD Million)
Table 16 Identity as a Service Market Size, By Vertical, 2017–2024 (USD Million)
Table 17 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 18 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 19 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 20 Public Sector: Identity as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 21 Energy and Utilities: Market Size By Region, 2017–2024 (USD Million)
Table 22 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 23 Healthcare: Market Size By Region, 2017–2024 (USD Million)
Table 24 Education: Market Size By Region, 2017–2024 (USD Million)
Table 25 Others: Market Size By Region, 2017–2024 (USD Million)
Table 26 Identity as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 27 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 28 North America: Market Size By Component, 2017–2024 (USD Million)
Table 29 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 30 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 31 North America: Market Size By Country, 2017–2024 (USD Million)
Table 32 Europe: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 33 Europe: Market Size By Component, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 35 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 37 Asia Pacific: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size By Component, 2017–2024 (USD Million)
Table 39 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 40 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 41 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size By Component, 2017–2024 (USD Million)
Table 44 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 46 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 47 Latin America: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Component, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 52 Market Evaluation Framework
Table 53 New Product Launches and Product Enhancements, 2017–2019
Table 54 Agreements and Partnerships, 2018–2019
Table 55 Acquisitions, 2019
List of Figures (32 Figures)
Figure 1 Global Identity as a Service Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Market Size, 2019–2024
Figure 4 Provisioning Segment to Account for the Largest Market Size During the Forecast Period
Figure 5 Public Cloud Segment to Lead the Identity as a Service Market During the Forecast Period
Figure 6 Identity as a Service Market: Regional Snapshot
Figure 7 Increasing Demand for Cloud-Based Security Solutions and Services to Fuel the Market Growth From 2019 to 2024
Figure 8 Banking, Financial Services, and Insurance Segment and Japan to Account for the Highest Market Shares in Asia Pacific in 2019
Figure 9 China and South Africa Projected to Register the Highest CAGR From 2019 to 2024
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Identity as a Service Market
Figure 11 Advanced Authentication Segment to Grow at the Highest Rate During the Forecast Period
Figure 12 Hybrid Cloud Segment to Grow at the Highest Rate During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment to Witness a Higher Growth During the Forecast Period
Figure 14 Banking, Financial Services, and Insurance Vertical to Account for the Largest Market Size During the Forecast Period
Figure 15 Asia Pacific to Exhibit the Highest CAGR in the Identity as a Service Market During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Growth Strategies Adopted By the Leading Players Between 2017 and 2019
Figure 19 Key Players in the Identity as a Service Market, 2019
Figure 20 Okta: Company Snapshot
Figure 21 Okta: SWOT Analysis
Figure 22 Ping Identity: SWOT Analysis
Figure 23 Idaptive: SWOT Analysis
Figure 24 Microsoft: Company Snapshot
Figure 25 Microsoft: SWOT Analysis
Figure 26 Oracle: Company Snapshot
Figure 27 Oracle: SWOT Analysis
Figure 28 Onelogin: SWOT Analysis
Figure 29 IBM: Company Snapshot
Figure 30 Google: Company Snapshot
Figure 31 Salesforce: Company Snapshot
Figure 32 CA Technologies: Company Snapshot
The study involved 4 major activities to estimate the current market size for the Identity as a Service market (IDaaS). Exhaustive secondary research was done to collect information on the IDaaS market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the IDaaS market.
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies, whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
The IDaaS market comprises several stakeholders, such as government agencies, IDaaS Original Equipment Manufacturers (OEMs), IDaaS service providers, system integrators, consulting firms, research organizations, resellers and distributors, managed service providers, regulatory authorities and associations, Information Technology (IT) service providers, consultants/consultancies/advisory firms, and training providers. The demand side of the IDaaS market consists of all the firms operating in several industry verticals. The supply side includes IDaaS providers, offering IDaaS solutions and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:
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The top-down and bottom-up approaches were used to estimate and validate the size of the global IDaaS market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors who offer solutions and services in the IDaaS market was prepared while using the top-down approach. The market share for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its component (solutions and services). The aggregate of all companies’ revenues was extrapolated to reach the overall market size.
Furthermore, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
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Growth opportunities and latent adjacency in Identity as a Service Market