North American Digital Signage Market

The study involved four major activities in estimating the north american digital signage market size. Exhaustive secondary research has been carried out to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information relevant to this study on the north american digital signage market. The secondary sources included the north american digital signage Federation, International Sign Association, IAA Global, annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles by recognized authors; directories; and databases.

The global size of the north american digital signage market has been obtained from the secondary data available through paid and unpaid sources. It has also been determined by analyzing the product portfolios of the leading companies and rating them based on the quality of their offerings.

Secondary research has been used to gather key information about the industry's supply chain, the market’s monetary chain, the total number of key players, and market segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both the market- and technology-oriented perspectives. It has also been conducted to identify and analyze the industry trends and key developments undertaken from both the market- and technology perspectives.

Primary Research

In the primary research process, various primary sources have been interviewed to obtain qualitative and quantitative information about the market across four main regions—Asia Pacific, North America, Europe, and the Rest of the World (the Middle East & Africa, and South America). Primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology directors, and other related key executives from major companies and organizations operating in the north american digital signage market size or related markets.

After completing market engineering, primary research was conducted to gather information and verify and validate critical numbers from other sources. Primary research has also been conducted to identify various market segments; industry trends; key players; competitive landscape; and key market dynamics, such as drivers, restraints, opportunities, and challenges, along with key strategies adopted by market players. Most primary interviews have been conducted with the market's supply side. This primary data has been collected through questionnaires, emails, and telephonic interviews.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete engineering process, both top-down and bottom-up approaches and several data triangulation methods have been used to estimate and validate the size of the overall north american digital signage market and other dependent submarkets. Key players in the market have been identified through secondary research, and their market positions in the respective geographies have been determined through both primary and secondary research. This entire procedure includes studying top market players’ annual and financial reports and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (qualitative and quantitative).

All percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the market breakdown and data triangulation procedures have been employed, wherever applicable. Data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated using top-down and bottom-up approaches.

Market Definition

North american digital signage refers to the installation of digital signs, billboards, and other display devices to provide visual information. Its major function is to communicate informational or promotional messages. The goal of north american digital signage is to deliver specific messages to specified groups of individuals, such as internal office teams, school children, or potential brand customers.

This digital setup displays multimedia or video content for information or advertising objectives. It uses LCD, OLED, direct-view LED, micro-LED, and other displays, such as projection cubes and e-paper, to display digital photos, videos, web sites, weather data, restaurant menus, and text. It is employed in a variety of venues, including retail establishments, transportation networks, public places, museums, stadiums, hotels, restaurants, and office buildings.

Key Stakeholders

• Raw material suppliers
• North american digital signage Hardware Providers
• North american digital signage Software Providers
• North american digital signage Service Providers
• Display Panel Manufacturers
• Display Material and Component Suppliers
• Research organizations
• Original equipment manufacturers (OEMs)
• Technology investors
• Analysts and strategic business planners
• Government bodies, venture capitalists, and private equity firms
• End users

Report Objectives

• To define, describe, estimate, and forecast the north american digital signage market size, in terms of value, on the basis of offering, display size, product type, installation location, application, and enterprise size.
• To define, analyze and forecast the north american digital signage market size, by product type, in terms of volume
• To forecast the market size of concerned segments with respect to 4 main regions—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
• To provide a detailed information regarding the major drivers, restraints, opportunities, and challenges influencing the growth of the market
• To analyze micromarkets with respect to individual growth trends, prospects, and contribution to the overall market
• To analyze the value chain, market ecosystem; trends/disruptions impacting customer’s business; technology analysis; pricing analysis; Porter’s five forces model; key stakeholders & buying criteria; case study analysis; trade analysis; patent analysis; key conferences & events, 2024–2025; regulations related to the north american digital signage market; size  and investment and funding scenario.
• To profile key players and comprehensively analyze their market ranks and core competencies, along with detailing the competitive landscape for market leaders
• To benchmark players within the market using the proprietary Company Evaluation Matrix framework, which analyzes market players on various parameters within the broad categories of market rank and product offering
• To track and analyze competitive developments such as product launches and acquisitions, and research and development (R&D) activities in the north american digital signage market
• To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape to the market leaders

Available customizations:

With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to 5 players) based on various blocks of the supply chain