UK Decision Intelligence Market (2024-2029)

RESEARCH METHODOLOGY

The research study for the decision intelligence market involved extensive secondary sources, directories, and several journals. Primary sources were mainly industry experts from the core and related industries, preferred decision intelligence solution providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

The market size of companies offering decision intelligence platforms, solutions and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendor websites. Additionally, decision intelligence spending of various countries was extracted from the respective sources. Secondary research was mainly used to obtain key information related to the industry’s value chain and supply chain to identify key players based on platforms, solutions, services, market classification, and segmentation according to offerings of major players, industry trends related to solutions, platforms, services, types, business functions, verticals, and regions, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and decision intelligence expertise; related key executives from decision intelligence solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using decision intelligence, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of decision intelligence platforms, solution and services which would impact the overall decision intelligence market.

The following is the breakup of primary profiles:

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Market Size Estimation

Multiple approaches were adopted for estimating and forecasting the decision intelligence market. The first approach involves estimating the market size by summation of companies’ revenue generated through the sale of platforms, solutions, and services.

Market Size Estimation Methodology-Top-down approach

In the top-down approach, an exhaustive list of all the vendors offering solutions and services in the decision intelligence market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of offerings, types, business functions, verticals, and regions. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

Market Size Estimation Methodology-Bottom-up approach

In the bottom-up approach, the adoption rate of decision intelligence offerings among different end users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of decision intelligence solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in the different areas for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the decision intelligence market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major decision intelligence solution providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall decision intelligence market size and segments’ size were determined and confirmed using the study.

Top-down and Bottom-up approaches

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Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

According to Peak.AI, decision intelligence is the commercial application of AI to the decision-making process of every area in a business. It is outcome-focused and delivers on commercial objectives. Organizations use decision intelligence to optimize every single department and improve business performance.

Stakeholders

• Decision Intelligence Platform Providers
• Independent Software Vendors (ISVs)
• Investors and Venture Capitalists (VCs)
• Managed Service Providers
• Support and Maintenance Service Providers
• System Integrators (SIs)/Migration Service Providers
• Value-added Resellers (VARs) and Distributors

Report Objectives

• To define, describe, and predict the decision intelligence market by offering, type, business functions, vertical, and region
• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
• To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
• To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
• To profile the key players and comprehensively analyze their market rankings and core competencies
• To analyze the competitive developments, such as partnerships, product launches, and mergers & acquisitions, in the decision intelligence market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• The product matrix provides a detailed comparison of the product portfolio of each company.

Geographic Analysis as per Feasibility

• Further breakup of the North American decision intelligence Market
• Further breakup of the European Market
• Further breakup of the Asia Pacific Market
• Further breakup of the Middle East & Africa Market
• Further breakup of the Latin American decision intelligence Market

Company Information

• Detailed analysis and profiling of additional market players (up to five)