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Marketing Automation Market

Report Code TC 2819
Published in Jul, 2025, By MarketsandMarkets™
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Marketing Automation Market by Offering (Campaign Management, Analytics & Reporting, Lead Generation, Content Management), Application (Customer Acquisition & Retention, Brand Awareness & Positioning, Upselling & Cross Selling) - Global Forecast to 2030

Overview

The marketing automation market is expanding rapidly, with a market size projected to rise from about USD 47.02 billion in 2025 to USD 81.01 billion by 2030, featuring a CAGR of 11.5%. Marketing automation is transforming customer engagement through AI-powered solutions, enabling businesses to personalize their marketing efforts and maximize returns by effectively reaching their target audience. Additionally, these advancements are enhancing customer experience by leveraging omnichannel marketing automation platforms, ensuring seamless and consistent interactions across multiple channels and touchpoints for improved customer satisfaction and loyalty.

Beyond digitalization and CRM demand, marketing automation growth is driven by trends such as account-based marketing, AI-driven campaign management, and dynamic content automation. The rise of multichannel strategies and the growing emphasis on customer retention and loyalty are transforming brand engagement. Moreover, revenue attribution, compliance automation, and customer retention tools are gaining momentum. Integration with CRM systems and advancements in big data analytics are enhancing targeting precision and performance measurement. Combined with rising investments across businesses of all sizes, these developments are positioning marketing automation for continued expansion and long-term innovation.

Marketing Automation Market

Attractive Opportunities in the Marketing Automation Market

ASIA PACIFIC

The Asia Pacific region’s rapid digital transformation, mainly in e-commerce and quick commerce, is pushing businesses to adopt marketing automation tools for efficient customer engagement. The demand for fast, personalized interactions, such as promoting offers and managing large-scale campaigns, makes automation crucial for large enterprises and regional SMEs

The growing demand for personalized marketing reflects the need to deliver timely, relevant content that resonates with target audiences, driving deeper engagement and improved overall campaign efficiency across channels

In North America, adoption is driven by use cases such as lead nurturing, segmentation, predictive analytics, and real-time personalization to improve efficiency and conversions

Predictive analytics and autonomous campaign management boost ROI by analyzing behavior, forecasting outcomes, and automating personalized, cross-channel marketing decisions.

Marketing automation adoption is rising globally, driven by digitalization and AI, as businesses streamline workflows and enhance personalized campaign performance

Impact of AI on Marketing Automation Market

Generative AI is reshaping the marketing automation market by enabling hyper-personalized content creation, accelerating campaign management, and enhancing predictive customer insights. This allows marketers to automate creative tasks, refine audience targeting, and improve engagement across channels, driving operational efficiency and enabling more adaptive, data-driven marketing strategies tailored to real-time consumer behavior.

Marketing Automation Market Impact

Global Marketing Automation Market Dynamics

Driver: AI-powered customer engagement redefining marketing

The adoption of AI-native marketing automation platforms offers a significant competitive advantage through advanced AI capabilities, including behavioral scoring, dynamic segmentation, and predictive analytics. These platforms facilitate continuous learning from customer interactions, enabling marketing teams to dynamically adjust messaging and offers based on user behavior, intent, and preferences. Real-time intelligence is crucial, ensuring that campaigns are not only timely but also contextually relevant throughout the customer journey.

Generative AI adds further value by enabling scalable content generation, automating personalized email subject lines, product recommendations, landing pages, and creative ads while accelerating campaign execution cycles. Cross-channel orchestration, another core feature, ensures consistent experiences through email, mobile apps, websites, and social platforms, helping brands maintain continuity and relevance. These AI-driven capabilities transform marketing from static, rules-based automation to agile, outcome-focused engagement. As competition intensifies and customer expectations evolve, vendors must invest in robust AI infrastructure, real-time analytics, and GenAI-powered creativity to help enterprises drive higher ROI, increase marketing velocity, and future-proof their automation strategies in an increasingly intelligent and experience-led digital ecosystem.

Restraint: AI-marketing talent gap restricting scalable automation deployment across enterprises

A key restraint in marketing automation is the shortage of professionals who possess AI fluency and strong marketing expertise. As enterprises increasingly adopt intelligent automation tools, the lack of interdisciplinary talent capable of integrating AI capabilities with strategic marketing objectives is creating a significant operational bottleneck. Many marketing professionals lack the technical proficiency to leverage AI-driven features such as predictive analytics, behavioral modeling, or GenAI-based content creation, while technically skilled teams often fall short in applying these tools within a marketing context.

This disconnect slows down implementation, reduces automation ROI, and impairs the ability to scale campaigns effectively. To address this adoption barrier, vendors must take a more active role by offering managed services, simplified AI interfaces through low-code/no-code environments, and embedded onboarding and training modules that cater to non-technical users. By doing so, they can help bridge the skills gap, accelerate time-to-value, and ensure broader usage across teams. Enabling cross-functional collaboration and easing platform usability will be critical to unlocking the full potential of AI-powered marketing automation, particularly in organizations where in-house expertise remains limited or fragmented.

 

Opportunity: Accelerating real-time hyper-personalization with generative AI

Generative AI is creating a major opportunity in marketing automation by enabling hyper-personalization at scale. Unlike static rule-based personalization models, GenAI leverages real-time user interactions and contextual signals to generate tailored content across multiple formats, including emails, landing pages, product descriptions, and social media assets. This allows marketers to automate creative development while maintaining relevance, tone, and brand consistency. As models continuously learn from user engagement data, campaign performance improves through adaptive content that resonates with specific audience segments.

The result is increased conversion rates, reduced production time, and faster go-to-market cycles. GenAI also supports A/B testing at scale, automatically generating and optimizing variations based on performance metrics. This translates into higher ROI and marketing agility with fewer resource constraints for enterprises. Vendors that embed GenAI capabilities into their automation platforms, alongside analytics and cross-channel orchestration, position themselves as essential partners in helping brands deliver measurable, outcome-driven campaigns. As demand for efficient, data-informed creativity rises, generative AI will become a core differentiator in the marketing automation space, helping organizations engage audiences more effectively and personalize experiences without the overhead of traditional content production pipelines.

Challenge: Overcoming integration gaps and content bottlenecks in marketing automation systems

A significant challenge in marketing automation adoption is the presence of integration gaps and persistent content bottlenecks. Fragmented marketing stacks spanning CRM systems, content management platforms (CMS), analytics tools, and automation software often operate in silos, preventing seamless data flow and synchronized campaign orchestration. This fragmentation undermines real-time decision-making and limits the effectiveness of personalization and audience segmentation strategies. Additionally, manual content creation processes remain a major roadblock in multichannel campaigns where scale, speed, and consistency are critical. Marketing teams struggle to keep pace with content demands, delaying campaign launches and reducing overall agility. These operational inefficiencies are further compounded when marketing and IT functions lack alignment, stalling automation maturity across organizations.

To overcome these challenges, vendors must deliver modular, API-first marketing automation platforms with native integration capabilities across CRM, CMS, analytics, and content engines. Built-in interoperability ensures faster deployment and greater flexibility, while enabling data-rich personalization and automation at scale. Smart automation workflows, low-code tools, and cross-functional onboarding support can significantly reduce time-to-value. Vendors that emphasize integration, readiness, and content streamlining will be best positioned to address these pain points and drive adoption in increasingly complex enterprise environments.

Global Marketing Automation Market Ecosystem Analysis

The marketing automation market ecosystem comprises diverse stakeholders. It is bifurcated according to software types such as email marketing automation tools, customer journey mapping, integrated CRM tools, analytics and reporting, campaign management, lead generation, workflow management, content management, social media management, and other software (project and asset management and event and webinar automation). This helps in providing streamlined, personalized customer engagement on a scale, driving efficiency, higher conversions, and improved return on marketing investment.

Top Companies in Marketing Automation Market

Note: The above diagram only shows the representation of the web content management market ecosystem; it is not limited to the companies represented above.
Source: Secondary Research and MarketsandMarkets Analysis

 

Email & website channel integration type to hold largest market share during forecast period

Integration between email automation and website behavior tracking represents the most mature and widely adopted segment of the marketing automation landscape, holding the largest market share. This channel enables marketers to deliver highly personalized, behavior-triggered messaging based on real-time web interactions such as page views, clicks, form submissions, and time spent on site. By capturing and analyzing behavioral data, businesses can implement automated lead-nurturing workflows, segment audiences with precision, and dynamically adjust content to match user intent, all of which contribute to increased engagement and conversion rates. This integration also provides measurable ROI by linking email performance directly to website outcomes, such as product views or completed purchases, enabling smarter attribution and campaign optimization.

The high adoption rate is driven by a strong value proposition and a comparatively lower implementation threshold than more complex cross-channel automation solutions. To effectively leverage this trend, vendors should develop integrations with content management systems, web analytics platforms, and email infrastructure to streamline deployment and accelerate time-to-value. Enhancing interoperability and user accessibility will further reinforce vendor competitiveness, as enterprises increasingly demand seamless, data-driven engagement across email and web interfaces, minimizing dependence on IT resources.

Event marketing application segment to account for fastest growth rate during forecast period

Event marketing has emerged as the fastest-growing application segment within the marketing automation market, driven by the rising demand for personalized, scalable, and data-rich experiences across virtual, hybrid, and in-person formats. As organizations increasingly rely on events to drive engagement, brand visibility, and lead generation, marketing automation plays a crucial role in streamlining execution from registration and attendee communication to content delivery, real-time interaction, and post-event follow-up. Automated workflows now manage invitation emails, session reminders, check-in processes, and personalized content curation based on attendee profiles and behavior.

The surge in adoption is further fueled by the integration of event platforms with CRM systems, enabling richer audience segmentation, real-time engagement tracking, and AI-assisted lead scoring and follow-up campaigns. Post-event analytics and feedback loops are being automated to assess ROI, capture insights, and inform future event strategies. Vendors offering native support for event workflows, embedded engagement analytics, and seamless data sync with sales and marketing systems are well-positioned to lead this high-growth category. As experiential marketing becomes a core component of brand strategy, automation solutions that optimize the full event lifecycle will become indispensable to modern marketing teams.

Asia Pacific set to experience fastest growth during forecast period

Asia Pacific is expected to witness the highest CAGR in the global marketing automation market, driven by a surge in digital commerce, rapid mobile internet adoption, and increasing demand for localized customer engagement. India, Japan, and China are becoming key growth engines as businesses across various sectors are adopting automation to scale marketing efforts, enhance personalization, and ensure compliance with regional data privacy regulations. The rise of mobile-first consumer behavior and the dominance of messaging apps such as WhatsApp and LINE have created strong demand for automation tools that support multichannel engagement, especially in mobile-centric environments.

Localization is a critical success factor in this region. Vendors must offer multilingual interfaces, culturally relevant content workflows, and features that adapt to diverse market conditions. Low-bandwidth functionality and mobile-optimized automation are essential to reach underserved but rapidly digitizing user segments. Integration with regionally dominant platforms such as WhatsApp, Instagram, and local eCommerce ecosystems will further enhance relevance. As SMEs and large enterprises alike seek to modernize their marketing strategies, vendors that prioritize regional agility, platform interoperability, and local partner ecosystems will be best positioned to capture market share in Asia Pacific’s high-growth, innovation-driven landscape.

LARGEST REGION BY MARKET SHARE IN 2025
CANADA: FASTEST-GROWING MARKET IN REGION
Marketing Automation Market by region

Recent Developments of Marketing Automation Market

  • In February 2025, Klaviyo opened a new office in Dublin, Ireland, marking its third international location after London and Sydney. The Dublin office will drive business growth across EMEA, with plans to create over 100 jobs. Initially, the focus will be on building a strong leadership team for sales and business development, followed by expanding other core functions.
  • In January 2025, HubSpot completed its acquisition of Frame AI, an AI-powered conversation intelligence platform. Frame AI’s technology will be integrated into HubSpot’s Breeze AI suite, enabling the unification of structured and unstructured data such as emails, calls, and meetings across the customer journey. This empowers the creation of hyper-personalized campaigns, improves segmentation, and enhances marketing automation within Marketing Hub, helping teams deliver more targeted and effective marketing efforts.
  • In January 2025, Adobe and Dentsu launched Adobe GenStudio dentsu+, a first-to-market, generative AI-powered integrated marketing ecosystem. This solution merges Adobe’s GenStudio content supply chain suite, including Experience Manager, GenStudio for Performance Marketing, and Firefly AI, with Dentsu’s proprietary services, technology, and Merkury data platform. It empowers marketers to efficiently create, manage, and activate highly personalized, scalable campaigns, optimizing content workflows and audience engagement.
  • In November 2024, Sinch and SAP Emarsys partnered to enhance customer engagement by integrating Sinch’s cloud communications, including SMS, MMS, WhatsApp, and Viber, directly into the SAP Emarsys omnichannel platform. This enables brands to deliver highly personalized, real-time interactions on customers’ preferred channels, including those with limited data access. The collaboration ensures secure, data-compliant messaging and supports advanced automation, analytics, and 24/7 AI-powered customer support.

Key Market Players

List of Top Marketing Automation Market Companies

The Marketing Automation Industry is dominated by a few major players that have a wide regional presence. The major players in the Marketing Automation Market are

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Scope of the Report

Report Attribute Details
Market size available for years 2020–2030
Base year considered 2024
Forecast period 2025–2030
Forecast units USD Billion
Segments Covered Offering, Deployment Type, Channel Integration Type, Application, and End User
Regions covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Key Questions Addressed by the Report

What is marketing automation?

According to IBM, marketing automation refers to the application of software and technology to systematically manage and optimize routine marketing processes and tasks across diverse channels. This approach enables organizations to efficiently execute marketing activities, segment audiences, and tailor content and experiences throughout the customer journey. Leveraging advancements in artificial intelligence, natural language processing, and machine learning, marketing automation enhances lead generation, improves customer engagement, and drives operational efficiencies. Ultimately, it empowers marketing teams to focus on strategic initiatives while maximizing return on investment through streamlined workflows and data-driven decision-making.

Which are the key end users adopting marketing automation market solutions and services?

Key end users adopting marketing automation software and services include Media & Entertainment (Gaming & Sports, Broadcasting & Streaming Service Providers, Film & Video Production and Others (Digital Content Publishers & Social Media Platforms), Retail & E-commerce, Advertising & Marketing Agencies, Healthcare & Life Sciences, Education, BFSI, Manufacturing, Travel & Hospitality and Other enterprise users (IT & telecom, transportation & logistics, and real estate & construction) and individual users.

What are the major factors driving the growth of the marketing automation industry?

Key drivers of the marketing automation market include the rising adoption of AI-powered tools that enhance customer engagement through real-time personalization and predictive insights. Businesses increasingly seek personalized marketing strategies to improve targeting and maximize ROI. Additionally, the shift toward omnichannel automation platforms is transforming customer experience by enabling seamless, consistent communication across multiple touchpoints, significantly boosting brand loyalty and campaign effectiveness.

What challenges are hindering the widespread adoption of marketing automation?

Marketing automation faces significant challenges in integrating with business applications such as CRM and CMS, often resulting in data silos and fragmented workflows. Integration gaps and content bottlenecks further restrict the ability to deliver timely, personalized campaigns. These obstacles hinder scalability and campaign effectiveness, emphasizing the need for seamless system interoperability and efficient content management to maximize ROI and operational efficiency.

Who are the key vendors in the marketing automation market?

The key vendors in the global marketing automation market include as HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), and GreenRope (US).

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Table of Contents

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TITLE
PAGE NO
INTRODUCTION
36
RESEARCH METHODOLOGY
42
EXECUTIVE SUMMARY
54
PREMIUM INSIGHTS
59
MARKET OVERVIEW (STRATEGIC DRIVERS WITH QUANTITATIVE IMPLICATIONS)
Unpacking the Forces Shaping Marketing Automation: Adoption & Future Growth Opportunities
62
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Transforming customer engagement using AI-powered marketing automation
    - Need for personalized marketing to maximize returns by reaching target audience
    - Transforming customer experience with omnichannel automation platforms
    RESTRAINTS
    - Security and privacy concerns for confidential data
    OPPORTUNITIES
    - Maximize ROI with predictive analytics and autonomous campaign management
    - Accelerating real-time hyper-personalization with generative AI
    - High adoption of marketing automation solutions among SMEs
    CHALLENGES
    - Integrating marketing automation software with other business applications
    - Overcoming integration gaps and content bottlenecks in marketing automation systems
  • 5.3 IMPACT OF 2025 US TARIFF – MARKETING AUTOMATION MARKET
    INTRODUCTION
    KEY TARIFF RATES
    PRICE IMPACT ANALYSIS
    - Strategic shifts and emerging trends
    IMPACT ON COUNTRY/REGION
    - US
    - China
    - Europe
    - India
    IMPACT ON END-USE INDUSTRIES
    - Media & Entertainment
    - Retail & E-commerce
    - Healthcare & Life Sciences
  • 5.4 EVOLUTION OF MARKETING AUTOMATION MARKET
  • 5.5 SUPPLY CHAIN ANALYSIS
  • 5.6 ECOSYSTEM ANALYSIS
    SOFTWARE PROVIDERS
    - Email Marketing Automation Tools
    - Customer Journey Mapping
    - Integrated CRM Tools
    - Analytics and Reporting
    - Campaign Management
    - Lead Generation
    - Workflow Management
    - Content Management
    - Social Media Management
  • 5.7 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
  • 5.8 CASE STUDY ANALYSIS
    CASE STUDY 1: GO GEOTHERMAL STREAMLINED PROCESSES WITH ZOHO EXPENSE AND TRANSFORMED EXPENSE MANAGEMENT
    CASE STUDY 2: PRETTYLITTER AND KLAVIYO ENHANCED CUSTOMER ENGAGEMENT WITH DATA-DRIVEN MARKETING AUTOMATION
    CASE STUDY 3: TONIES AND BRAZE OVERCAME ENGAGEMENT CHALLENGES WITH PERSONALIZED CUSTOMER COMMUNICATION SOLUTIONS
    CASE STUDY 4: BLUE NILE ENHANCED CUSTOMER ENGAGEMENT AND SALES EFFICIENCY WITH FRESHWORKS’ FRESHSALES CRM
    CASE STUDY 5: HOW PIPEDRIVE HELPED MOTOR MART OVERCOME SALES PROCESS INEFFICIENCIES AND LOST WHATSAPP CONTACTS
  • 5.9 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - Artificial Intelligence (AI)
    - Predictive Analytics
    - Context-aware AI
    - Geofencing and GIS
    COMPLEMENTARY TECHNOLOGIES
    - Cloud Computing
    - Cybersecurity
    - Edge Computing
    ADJACENT TECHNOLOGIES
    - VR/AR
    - Blockchain
    - IoT
    - 5G Connection & Networking
  • 5.10 REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    - Regulatory framework
  • 5.11 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE, 2016–2025
    INNOVATION AND PATENT APPLICATIONS
  • 5.12 PRICING ANALYSIS
    AVERAGE SELLING PRICE OF SOFTWARE, BY KEY PLAYER, 2025
    AVERAGE SELLING PRICE, BY SOFTWARE, 2025
  • 5.13 KEY CONFERENCES AND EVENTS, 2025–2026
  • 5.14 PORTER’S FIVE FORCES ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.17 IMPACT OF GENERATIVE AI ON MARKETING AUTOMATION MARKET
    TOP USE CASES & MARKET POTENTIAL
    - Key Use Cases
MARKETING AUTOMATION MARKET, BY OFFERING (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
Detailed breakdown of market share and growth across Marketing Automation software and services
115
  • 6.1 INTRODUCTION
    OFFERING: MARKET DRIVERS
  • 6.2 SOFTWARE
    EMAIL MARKETING AUTOMATION TOOLS
    - Optimizing lifecycle engagement through trigger-based, personalized email delivery systems
    CUSTOMER JOURNEY MAPPING
    - Visualizing multi-touchpoint journeys using behavior-driven orchestration and segmentation tools
    INTEGRATED CRM TOOLS
    - Unifying customer data and engagement for real-time personalization and conversion tracking
    ANALYTICS & REPORTING
    - Driving data-backed optimization through cross-channel performance and attribution analytics
    CAMPAIGN MANAGEMENT
    - Coordinating multichannel campaign execution with centralized targeting and orchestration frameworks
    LEAD GENERATION
    - Capturing and qualifying prospects via predictive scoring and intelligent targeting systems
    WORKFLOW MANAGEMENT
    - Automating cross-functional marketing processes through logic-based execution frameworks
    CONTENT MANAGEMENT
    - Orchestrating multichannel content delivery through centralized creation and dynamic personalization tools
    SOCIAL MEDIA MANAGEMENT
    - Automating social publishing and engagement with unified scheduling and analytics interfaces
    OTHER SOFTWARE TYPES
  • 6.3 SERVICES
    PROFESSIONAL SERVICES
    - Enabling seamless platform integration through specialized professional services
    - Training & consulting services
    - System integration & implementation
    - Support & maintenance
    MANAGED SERVICES
    - Maximizing marketing ROI through expert-driven managed automation services
MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
Detailed breakdown of market share and growth across Marketing Automation deployment types
141
  • 7.1 INTRODUCTION
    DEPLOYMENT TYPE: MARKET DRIVERS
  • 7.2 CLOUD
    ENABLING SCALABLE, CLOUD-NATIVE MARKETING AUTOMATION WITH REAL-TIME DATA ORCHESTRATION
  • 7.3 ON-PREMISES
    ENTERPRISE-DEPLOYED MARKETING AUTOMATION WITH FULL DATA SOVEREIGNTY AND SECURITY CONTROL
MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
Detailed breakdown of market share and growth across Marketing Automation channel integration types
146
  • 8.1 INTRODUCTION
    CHANNEL INTEGRATION TYPE: MARKET DRIVERS
  • 8.2 SOCIAL MEDIA
    ORCHESTRATE AUTOMATED SOCIAL INTERACTIONS USING REAL-TIME ENGAGEMENT DATA AND DYNAMIC AUDIENCE TARGETING
  • 8.3 EMAIL & WEBSITE
    CROSS-CHANNEL PERSONALIZATION VIA REAL-TIME WEB BEHAVIOR AND EMAIL AUTOMATION
  • 8.4 MOBILE
    BEHAVIORAL-DRIVEN MOBILE MESSAGING WITH SDK-BASED TRACKING AND CONTEXTUAL TRIGGER EXECUTION
  • 8.5 PAID ADS
    DATA-SYNCED PAID MEDIA AUTOMATION WITH REAL-TIME AUDIENCE TARGETING AND ATTRIBUTION
  • 8.6 DIRECT MESSAGING
    CONVERSATIONAL AUTOMATION THROUGH AGENTS INTEGRATED WITH CUSTOMER JOURNEY FRAMEWORKS
MARKETING AUTOMATION MARKET, BY APPLICATION (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
Detailed breakdown of market share and growth across Marketing Automation applications
154
  • 9.1 INTRODUCTION
    APPLICATION: MARKET DRIVERS
  • 9.2 CUSTOMER ACQUISITION & RETENTION
    AUTOMATING LIFECYCLE ENGAGEMENT TO MAXIMIZE RETENTION, LOYALTY, AND CUSTOMER LIFETIME VALUE
  • 9.3 LEAD ACQUISITION AND CONVERSION
    INTENT-BASED WORKFLOWS ACCELERATE LEAD CONVERSION, ALIGNING SALES AND MARKETING EFFORTS
  • 9.4 OMNICHANNEL CAMPAIGN EXECUTION
    UNIFIED DATA ACTIVATION DELIVERS CONSISTENT CROSS-CHANNEL MESSAGING WITH HIGHER ENGAGEMENT RATES
  • 9.5 PERSONALIZED CUSTOMER ENGAGEMENT
    DELIVERING TAILORED CROSS-CHANNEL MESSAGING USING BEHAVIOR-DRIVEN AUTOMATION WORKFLOWS
  • 9.6 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING
    AUTOMATING CUSTOMER JOURNEYS WITH CONTEXTUAL TRIGGERS AND REAL-TIME BEHAVIORAL SEGMENTATION
  • 9.7 BRAND AWARENESS & POSITIONING
    REINFORCING BRAND IDENTITY THROUGH CONSISTENT, AUTOMATED MULTICHANNEL CAMPAIGN SEQUENCES
  • 9.8 UPSELLING AND CROSS-SELLING
    EXPANDING CUSTOMER VALUE WITH TIMELY, DATA-DRIVEN UPSELL AND CROSS-SELL AUTOMATION
  • 9.9 EVENT MARKETING
    STREAMLINING EVENT PROMOTIONS AND FOLLOW-UPS WITH TRIGGER-BASED AUTOMATION TOOLS
  • 9.10 CUSTOMER FEEDBACK & SURVEY AUTOMATION
    AUTOMATING FEEDBACK COLLECTION TO DRIVE INSIGHTFUL, ACTIONABLE CUSTOMER EXPERIENCE ENHANCEMENTS
  • 9.11 OTHER APPLICATIONS
MARKETING AUTOMATION MARKET, BY END USER (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
End User-specific market sizing, growth, and key trends
168
  • 10.1 INTRODUCTION
    END USER: MARKETING AUTOMATION MARKET DRIVERS
  • 10.2 ENTERPRISE USERS
    MEDIA & ENTERTAINMENT
    - Enabling agile campaign execution through audience insights and real-time performance optimization tools
    - Gaming & Sports
    - Broadcasting & Streaming Service Providers
    - Film & Video Production
    - Other Media & Entertainment Enterprise Users
    RETAIL & E-COMMERCE
    - Driving personalization and retention through segmentation and targeted automated workflows
    ADVERTISING & MARKETING AGENCIES
    - Enable seamless omnichannel messaging for enhanced brand consistency and customer experience
    HEALTHCARE & LIFE SCIENCES
    - Implement marketing automation to enhance patient engagement and operational efficiency
    EDUCATION
    - Enhancing strategic communication and engagement through intelligent automation in education
    BFSI
    - Marketing automation enhances engagement, compliance, lead prioritization, and efficiency in BFSI
    MANUFACTURING
    - Driving operational efficiency and lead conversion to accelerate growth and enhance channel performance
    TRAVEL & HOSPITALITY
    - Driving guest engagement with real-time, behavior-triggered communication and personalization
    - Hotels & Resorts
    - Airlines & Aviation
    - Online Travel Agencies (OTAs) & Booking Platforms
    - Other Travel & Hospitality Enterprise Users
    OTHER ENTERPRISE USERS
  • 10.3 INDIVIDUAL USERS
MARKETING AUTOMATION MARKET, BY REGION (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
Regional market sizing, forecasts, and regulatory landscapes
189
  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    NORTH AMERICA: MARKET DRIVERS
    NORTH AMERICA: MACROECONOMIC OUTLOOK
    US
    - High digital adoption and consumer expectations drive US marketing automation growth
    CANADA
    - Canada advances marketing automation adoption amid digital growth and regulatory push
  • 11.3 EUROPE
    EUROPE: MARKET DRIVERS
    EUROPE: MACROECONOMIC OUTLOOK
    UK
    - Driving customer-centric growth through AI-enabled personalization in UK
    GERMANY
    - Germany advances marketing automation with precision and compliance focus
    FRANCE
    - Driving omnichannel engagement and AI personalization while ensuring data sovereignty in France
    ITALY
    - Rising need to maintain competitiveness and deliver context-aware marketing communications to drive growth
    SPAIN
    - Accelerating marketing automation adoption in Spain through AI-driven personalization and omnichannel integration
    REST OF EUROPE
  • 11.4 ASIA PACIFIC
    ASIA PACIFIC: MARKET DRIVERS
    ASIA PACIFIC: MACROECONOMIC OUTLOOK
    CHINA
    - Platform-native automation and AI-led personalization define China’s marketing strategy
    JAPAN
    - Seamless integration and precision in Japan’s marketing automation
    INDIA
    - India accelerates marketing automation adoption amid digital and customer-centric shift
    SOUTH KOREA
    - South Korea strengthens marketing automation regulations with emphasis on AI ethics
    AUSTRALIA & NEW ZEALAND
    - Australia & New Zealand embrace scalable marketing automation backed by strong regulatory compliance
    ASEAN
    - Driving personalized engagement, ASEAN accelerates marketing automation adoption amid rapid digital expansion
    REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: MARKET DRIVERS
    MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
    MIDDLE EAST
    - Saudi Arabia
    - UAE
    - Qatar
    - Turkey
    - Rest of Middle East
    AFRICA
  • 11.6 LATIN AMERICA
    LATIN AMERICA: MARKET DRIVERS
    LATIN AMERICA: MACROECONOMIC OUTLOOK
    BRAZIL
    - Enterprise-led digital innovation driving strategic marketing automation adoption in Brazil
    MEXICO
    - Cross-border campaign management and localization fuel marketing automation growth in Mexico
    ARGENTINA
    - Startups and innovation ecosystem power Argentina’s expanding marketing automation landscape
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
Strategic Profiles of Leading Players & Their Playbooks for Market Dominance
263
  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2025
  • 12.3 REVENUE ANALYSIS, 2020–2024
  • 12.4 MARKET SHARE ANALYSIS, 2024
  • 12.5 PRODUCT COMPARATIVE ANALYSIS
    PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (KEY PLAYERS)
    - HubSpot Marketing Hub (HubSpot)
    - Adobe Marketo Engage (Adobe)
    - Oracle Eloqua Marketing Automation (Oracle)
    - Marketing Automation Software (Salesforce)
    - Braze Customer Engagement Platform (Braze)
    PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (STARTUPS/SMES)
    - GetResponse Platform (GetResponse)
    - Omnisend platform (Omnisend)
    - Act-On Marketing Automation Tools (Act-On)
    - Kit platform (Kit)
    - Marketing Automation Platform (VBOUT)
  • 12.6 COMPANY VALUATION AND FINANCIAL METRICS
  • 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2024
    - Company footprint
    - Regional footprint
    - Software footprint
    - Application footprint
    - Enterprise user footprint
  • 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    - Detailed list of key startups/SMEs
    - Competitive benchmarking of key startups/SMEs
  • 12.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES AND ENHANCEMENTS
    DEALS
COMPANY PROFILES
In-depth look at their Strengths, Weaknesses, Product Portfolios, Recent Developments, and Strategic Moves
288
  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYERS
    HUBSPOT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    ADOBE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    ORACLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SALESFORCE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    BRAZE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    INTUIT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    SAP
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    SAS INSTITUTE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    KLAVIYO
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    THRYV
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    MICROSOFT
    RD STATION
    GOOGLE
    IBM
    SITECORE
    GETRESPONSE
    CLICKDIMENSIONS
    MAROPOST
    ICONTACT
    OMNISEND
    ACT-ON
    OMETRIA
    KIT
    INCONCERT
    DRIP
  • 13.3 OTHER PLAYERS
    LEADSQUARED
    BUSINESSNEXT
    ACTIVECAMPAIGN
    CREATIO
    ACQUIA
    CONSTANT CONTACT
    SPRINKLR
    PIPEDRIVE
    SUGARCRM
    ZOHO
    BREVO
    ACOUSTIC
    MEKARI
    CENTRAHUB CRM
    EDRONE
    MINDMATRIX
    SIMPLYCAST
    GREENROPE
    VBOUT
    NET-RESULTS
ADJACENT AND RELATED MARKETS
360
  • 14.1 INTRODUCTION
  • 14.2 MARTECH MARKET - GLOBAL FORECAST TO 2030
    MARKET DEFINITION
    MARKET OVERVIEW
    - MarTech Market, by Offering
    - MarTech Market, by End User
    - MarTech Market, by Region
  • 14.3 AI FOR SALES AND MARKETING MARKET - GLOBAL FORECAST TO 2030
    MARKET DEFINITION
    MARKET OVERVIEW
    - AI for Sales and Marketing Market, by Offering
    - AI for Sales and Marketing Market, by Application
    - AI for Sales and Marketing Market, by End User
    - AI for Sales and Marketing Market, by Region
APPENDIX
370
  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATES, 2020–2024
  • TABLE 2 FACTOR ANALYSIS
  • TABLE 3 GLOBAL MARKETING AUTOMATION MARKET SIZE AND GROWTH RATE, 2020–2024 (USD MILLION, Y-O-Y %)
  • TABLE 4 GLOBAL MARKETING AUTOMATION MARKET SIZE AND GROWTH RATE, 2025–2030 (USD MILLION, Y-O-Y %)
  • TABLE 5 US-ADJUSTED RECIPROCAL TARIFF RATES
  • TABLE 6 MARKETING AUTOMATION MARKET: ROLE OF PLAYERS IN ECOSYSTEM
  • TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 PATENTS FILED, 2016–2025
  • TABLE 13 LIST OF TOP PATENTS IN MARKETING AUTOMATION MARKET, 2024–2025
  • TABLE 14 AVERAGE SELLING PRICE OF SOFTWARE, BY KEY PLAYER, 2025
  • TABLE 15 AVERAGE SELLING PRICE, BY SOFTWARE, 2025
  • TABLE 16 MARKETING AUTOMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025–2026
  • TABLE 17 PORTER’S FIVE FORCES’ IMPACT ON MARKET
  • TABLE 18 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE USERS
  • TABLE 19 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • TABLE 20 MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 21 MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 22 MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 23 MARKETING AUTOMATION MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 24 SOFTWARE: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 25 SOFTWARE: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 26 EMAIL MARKETING AUTOMATION TOOLS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 27 EMAIL MARKETING AUTOMATION TOOLS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 28 CUSTOMER JOURNEY MAPPING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 29 CUSTOMER JOURNEY MAPPING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 30 INTEGRATED CRM TOOLS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 31 INTEGRATED CRM TOOLS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 32 ANALYTICS & REPORTING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 33 ANALYTICS & REPORTING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 34 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 35 CAMPAIGN MANAGEMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 36 LEAD GENERATION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 37 LEAD GENERATION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 38 WORKFLOW MANAGEMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 39 WORKFLOW MANAGEMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 40 CONTENT MANAGEMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 41 CONTENT MANAGEMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 42 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 43 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 44 OTHER SOFTWARE TYPES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 45 OTHER SOFTWARE TYPES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 46 MARKET, BY SERVICE, 2020–2024 (USD MILLION)
  • TABLE 47 MARKETING AUTOMATION MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 48 SERVICES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 49 SERVICES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 50 MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 51 MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 52 PROFESSIONAL SERVICES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 53 PROFESSIONAL SERVICES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 54 TRAINING & CONSULTING SERVICES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 55 TRAINING & CONSULTING SERVICES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 56 SYSTEM INTEGRATION & IMPLEMENTATION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 57 SYSTEM INTEGRATION & IMPLEMENTATION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 58 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 59 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 60 MANAGED SERVICES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 61 MANAGED SERVICES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 62 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 63 MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 64 CLOUD: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 65 CLOUD: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 66 ON-PREMISES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 67 ON-PREMISES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 68 MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 69 MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 70 SOCIAL MEDIA: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 71 SOCIAL MEDIA: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 72 EMAIL & WEBSITE: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 73 EMAIL & WEBSITE: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 74 MOBILE: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 75 MOBILE: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 76 PAID ADS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 77 PAID ADS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 78 DIRECT MESSAGING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 79 DIRECT MESSAGING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 80 MARKETING AUTOMATION MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 81 MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 82 CUSTOMER ACQUISITION & RETENTION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 83 CUSTOMER ACQUISITION & RETENTION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 84 LEAD ACQUISITION AND CONVERSION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 85 LEAD ACQUISITION AND CONVERSION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 86 OMNICHANNEL CAMPAIGN EXECUTION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 87 OMNICHANNEL CAMPAIGN EXECUTION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 88 PERSONALIZED CUSTOMER ENGAGEMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 89 PERSONALIZED CUSTOMER ENGAGEMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 90 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 91 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 92 BRAND AWARENESS AND POSITIONING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 93 BRAND AWARENESS AND POSITIONING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 94 UPSELLING AND CROSS-SELLING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 95 UPSELLING AND CROSS-SELLING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 96 EVENT MARKETING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 97 EVENT MARKETING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 98 CUSTOMER FEEDBACK & SURVEY AUTOMATION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 99 CUSTOMER FEEDBACK & SURVEY AUTOMATION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 100 OTHER APPLICATIONS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 101 OTHER APPLICATIONS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 102 MARKETING AUTOMATION MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 103 MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 104 MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 105 MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 106 ENTERPRISE USERS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 107 ENTERPRISE USERS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 108 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 109 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 110 RETAIL & E-COMMERCE: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 111 RETAIL & E-COMMERCE: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 112 ADVERTISING & MARKETING AGENCIES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 113 ADVERTISING & MARKETING AGENCIES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 114 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 115 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 116 EDUCATION: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 117 EDUCATION: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 118 BFSI: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 119 BFSI: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 120 MANUFACTURING: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 121 MANUFACTURING: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 122 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 123 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 124 OTHER ENTERPRISE USERS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 125 OTHER ENTERPRISE USERS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 126 INDIVIDUAL USERS: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 127 INDIVIDUAL USERS: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 128 MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 129 MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 130 NORTH AMERICA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 131 NORTH AMERICA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 132 NORTH AMERICA: MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 133 NORTH AMERICA: MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 134 NORTH AMERICA: MARKET, BY SERVICE, 2020–2024 USD MILLION)
  • TABLE 135 NORTH AMERICA: MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 136 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 137 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 138 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 139 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 140 NORTH AMERICA: MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 141 NORTH AMERICA: MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 142 NORTH AMERICA: MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 143 NORTH AMERICA: MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 144 NORTH AMERICA: MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 145 NORTH AMERICA: MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 146 NORTH AMERICA: MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 147 NORTH AMERICA: MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 148 NORTH AMERICA: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 149 NORTH AMERICA: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 150 US: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 151 US: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 152 CANADA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 153 CANADA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 154 EUROPE: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 155 EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 156 EUROPE: MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 157 EUROPE: MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 158 EUROPE: MARKET, BY SERVICE, 2020–2024 USD MILLION)
  • TABLE 159 EUROPE: MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 160 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 161 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 162 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 163 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 164 EUROPE: MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 165 EUROPE: MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 166 EUROPE: MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 167 EUROPE: MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 168 EUROPE: MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 169 EUROPE: MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 170 EUROPE: MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 171 EUROPE: MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 172 EUROPE: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 173 EUROPE: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 174 UK: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 175 UK: MARKET, BY OFFERING,2025–2030 (USD MILLION)
  • TABLE 176 GERMANY: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 177 GERMANY: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 178 FRANCE: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 179 FRANCE: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 180 ITALY: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 181 ITALY: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 182 SPAIN: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 183 SPAIN: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 184 REST OF EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 185 REST OF EUROPE: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 186 ASIA PACIFIC: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 187 ASIA PACIFIC: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 188 ASIA PACIFIC: MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 189 ASIA PACIFIC: MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 190 ASIA PACIFIC: MARKET, BY SERVICE, 2020–2024 USD MILLION)
  • TABLE 191 ASIA PACIFIC: MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 192 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 193 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 194 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 195 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 196 ASIA PACIFIC: MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 197 ASIA PACIFIC: MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 198 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 199 ASIA PACIFIC: MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 200 ASIA PACIFIC: MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 201 ASIA PACIFIC: MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 202 ASIA PACIFIC: MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 203 ASIA PACIFIC: MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 204 ASIA PACIFIC: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 205 ASIA PACIFIC: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 206 CHINA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 207 CHINA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 208 JAPAN: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 209 JAPAN: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 210 INDIA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 211 INDIA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 212 SOUTH KOREA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 213 SOUTH KOREA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 214 AUSTRALIA & NEW ZEALAND: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 215 AUSTRALIA & NEW ZEALAND: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 216 ASEAN: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 217 ASEAN: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 218 ASEAN: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 219 ASEAN: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 220 REST OF ASIA PACIFIC: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 221 REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 222 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 223 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 224 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 225 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 226 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2020–2024 USD MILLION)
  • TABLE 227 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 228 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 229 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 230 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 231 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 232 MIDDLE EAST & AFRICA: MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 233 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 234 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 235 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 236 MIDDLE EAST & AFRICA: MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 237 MIDDLE EAST & AFRICA: MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 238 MIDDLE EAST & AFRICA: MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 239 MIDDLE EAST & AFRICA: MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 240 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 241 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 242 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 243 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 244 SAUDI ARABIA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 245 SAUDI ARABIA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 246 UAE: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 247 UAE: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 248 QATAR: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 249 QATAR: MARKET, BY OFFERING,2025–2030 (USD MILLION)
  • TABLE 250 TURKEY: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 251 TURKEY: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 252 REST OF MIDDLE EAST: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 253 REST OF MIDDLE EAST: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 254 AFRICA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 255 AFRICA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 256 LATIN AMERICA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 257 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 258 LATIN AMERICA: MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)
  • TABLE 259 LATIN AMERICA: MARKET, BY SOFTWARE, 2025–2030 (USD MILLION)
  • TABLE 260 LATIN AMERICA: MARKET, BY SERVICE, 2020–2024 USD MILLION)
  • TABLE 261 LATIN AMERICA: MARKET, BY SERVICE, 2025–2030 (USD MILLION)
  • TABLE 262 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)
  • TABLE 263 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)
  • TABLE 264 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION)
  • TABLE 265 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION)
  • TABLE 266 LATIN AMERICA: MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION)
  • TABLE 267 LATIN AMERICA: MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION)
  • TABLE 268 LATIN AMERICA: MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 269 LATIN AMERICA: MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 270 LATIN AMERICA: MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 271 LATIN AMERICA: MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 272 LATIN AMERICA: MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 273 LATIN AMERICA: MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 274 LATIN AMERICA: MARKET, BY COUNTRY, 2020–2024 (USD MILLION)
  • TABLE 275 LATIN AMERICA: MARKET, BY COUNTRY, 2025–2030 (USD MILLION)
  • TABLE 276 BRAZIL: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 277 BRAZIL: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 278 MEXICO: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 279 MEXICO: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 280 ARGENTINA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 281 ARGENTINA: MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 282 REST OF LATIN AMERICA: MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 283 REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 284 OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKETING AUTOMATION VENDORS, 2021–2025
  • TABLE 285 MARKETING AUTOMATION MARKET: DEGREE OF COMPETITION
  • TABLE 286 MARKETING AUTOMATION MARKET: REGIONAL FOOTPRINT (29 PLAYERS)
  • TABLE 287 MARKETING AUTOMATION MARKET: SOFTWARE FOOTPRINT (29 PLAYERS)
  • TABLE 288 MARKETING AUTOMATION MARKET: APPLICATION FOOTPRINT (29 PLAYERS)
  • TABLE 289 MARKETING AUTOMATION MARKET: ENTERPRISE USER FOOTPRINT (29 PLAYERS)
  • TABLE 290 MARKETING AUTOMATION MARKET: KEY STARTUPS/SMES, 2024
  • TABLE 291 MARKETING AUTOMATION MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
  • TABLE 292 MARKETING AUTOMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2021–2025
  • TABLE 293 MARKETING AUTOMATION MARKET: DEALS, 2021–2025
  • TABLE 294 HUBSPOT: COMPANY OVERVIEW
  • TABLE 295 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 296 HUBSPOT: PRODUCT ENHANCEMENTS
  • TABLE 297 HUBSPOT: DEALS
  • TABLE 298 ADOBE: COMPANY OVERVIEW
  • TABLE 299 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 300 ADOBE: PRODUCT ENHANCEMENTS
  • TABLE 301 ADOBE: DEALS
  • TABLE 302 ORACLE: COMPANY OVERVIEW
  • TABLE 303 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 304 ORACLE: PRODUCT ENHANCEMENTS
  • TABLE 305 SALESFORCE: COMPANY OVERVIEW
  • TABLE 306 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 307 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 308 BRAZE: COMPANY OVERVIEW
  • TABLE 309 BRAZE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 310 BRAZE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 311 BRAZE: DEALS
  • TABLE 312 INTUIT: COMPANY OVERVIEW
  • TABLE 313 INTUIT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 314 INTUIT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 315 INTUIT: DEALS
  • TABLE 316 SAP: COMPANY OVERVIEW
  • TABLE 317 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 318 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 319 SAP: DEALS
  • TABLE 320 SAS INSTITUTE: COMPANY OVERVIEW
  • TABLE 321 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 322 SAS INSTITUTE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 323 KLAVIYO: COMPANY OVERVIEW
  • TABLE 324 KALVIYO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 325 KALVIYO: EXPANSIONS
  • TABLE 326 THRYV: COMPANY OVERVIEW
  • TABLE 327 THRYV: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 328 THRYV: DEALS
  • TABLE 329 MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 330 MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 331 MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 332 MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 333 MARTECH MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION)
  • TABLE 334 MARTECH MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION)
  • TABLE 335 MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 336 MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION)
  • TABLE 337 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)
  • TABLE 338 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)
  • TABLE 339 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION)
  • TABLE 340 AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION)
  • TABLE 341 AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION)
  • TABLE 342 AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION)
  • TABLE 343 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION)
  • TABLE 344 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION)
  • TABLE 345 AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION)
  • TABLE 346 AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 MARKETING AUTOMATION MARKET: RESEARCH DESIGN
  • FIGURE 2 DATA TRIANGULATION
  • FIGURE 3 MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN MARKETING AUTOMATION MARKET
  • FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICE COMPANIES OF MARKETING AUTOMATION MARKET
  • FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARKETING AUTOMATION MARKET
  • FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF MARKETING AUTOMATION THROUGH OVERALL MARKETING AUTOMATION SPENDING
  • FIGURE 8 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2025
  • FIGURE 9 EMAIL & WEBSITE TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 10 CUSTOMER ACQUISITION & RETENTION SEGMENT TO LEAD MARKET IN 2025
  • FIGURE 11 HEALTHCARE AND LIFE SCIENCES TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD
  • FIGURE 12 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 13 RISING DEMAND FOR PERSONALIZED MARKETING TO MAXIMIZE RETURNS BY REACHING TARGET AUDIENCE
  • FIGURE 14 ANALYTICS AND REPORTING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 15 SOFTWARE AND ENTERPRISE USERS SEGMENT TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2025
  • FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025
  • FIGURE 17 MARKETING AUTOMATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,AND CHALLENGES
  • FIGURE 18 MARKETING AUTOMATION MARKET EVOLUTION
  • FIGURE 19 MARKETING AUTOMATION MARKET: SUPPLY CHAIN ANALYSIS
  • FIGURE 20 KEY PLAYERS IN MARKETING AUTOMATION ECOSYSTEM
  • FIGURE 21 MARKETING AUTOMATION MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO
  • FIGURE 22 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2016–2025
  • FIGURE 23 REGIONAL ANALYSIS OF PATENTS GRANTED, 2016–2025
  • FIGURE 24 AVERAGE SELLING PRICE, BY SOFTWARE, 2025
  • FIGURE 25 MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE USERS
  • FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • FIGURE 28 MARKETING AUTOMATION MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
  • FIGURE 29 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING MARKETING AUTOMATION ACROSS KEY USE CASES
  • FIGURE 30 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 31 ANALYTICS & REPORTING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 32 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 33 SYSTEM INTEGRATION & IMPLEMENTATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 34 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 35 MOBILE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 36 PERSONALIZED CUSTOMER ENGAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 37 ENTERPRISE USERS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 38 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 39 NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD
  • FIGURE 40 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD
  • FIGURE 41 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN MARKETING AUTOMATION MARKET, 2020–2024
  • FIGURE 44 SHARE OF LEADING COMPANIES IN MARKETING AUTOMATION MARKET, 2024
  • FIGURE 45 PRODUCT COMPARATIVE ANALYSIS (OFFERING)
  • FIGURE 46 PRODUCT COMPARATIVE ANALYSIS (OFFERING) (STARTUPS/SMES)
  • FIGURE 47 FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 48 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 49 MARKETING AUTOMATION MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024
  • FIGURE 50 MARKETING AUTOMATION MARKET: COMPANY FOOTPRINT (29 PLAYERS)
  • FIGURE 51 MARKETING AUTOMATION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024
  • FIGURE 52 HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 53 ADOBE: COMPANY SNAPSHOT
  • FIGURE 54 ORACLE: COMPANY SNAPSHOT
  • FIGURE 55 SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 56 BRAZE: COMPANY SNAPSHOT
  • FIGURE 57 INTUIT: COMPANY SNAPSHOT
  • FIGURE 58 SAP: COMPANY SNAPSHOT
  • FIGURE 59 KLAVIYO: COMPANY SNAPSHOT
  • FIGURE 60 THRYV: COMPANY SNAPSHOT

 

This research study on the marketing automation market involved extensive secondary sources, directories, IEEE Communication-efficient Algorithms and Systems, International Journal of Innovation and Technology Management, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred marketing automation providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews with primary respondents, including key industry participants and subject matter experts, were conducted to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

Secondary Research

In the secondary research process, various sources were referred to identify and collect information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as journals, government websites, blogs, and vendors’ websites. Additionally, the marketing automation spending of various countries was extracted from the respective sources.

Primary Research

In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, such as Chief Experience Officers (CXOs), Vice Presidents (VPs), and directors specializing in business development, marketing, and Marketing automation providers. It also included key executives from marketing automation software and service vendors, system integrators (SIs), professional service providers, industry associations, and other key opinion leaders.

Marketing Automation Market Size, and Share

Note: Tier 1 companies’ revenues are more than USD 10 billion; tier 2 companies’ revenues
range between USD 1 and 10 billion; and tier 3 companies’ revenues range between USD 500 million and USD 1 billion.
Other designations include sales managers, marketing managers, and product managers.
Source: Industry Experts

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the marketing automation market. The first approach involved estimating the market size by companies’ revenue generated through the sale of marketing automation products.

Market Size Estimation Methodology- Top-down approach

In the top-down approach, an exhaustive list of all the vendors offering products in the marketing automation market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on platform, degree of customization, type, application, end user, and region. The markets were triangulated through primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.

In the bottom-up approach, the adoption rate of marketing automation products across various verticals in key countries within their respective regions was identified as the main contributor to the market share. Cross-validation revealed the adoption of marketing automation products among enterprises, along with various use cases by region. Weightage was given to use cases identified in different regions for the market size calculation.

 

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included analyzing the marketing automation market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major marketing automation providers, and organic and inorganic business development activities of regional and global players were estimated.

Marketing Automation Market : Top-Down and Bottom-Up Approach

Marketing Automation Market Top Down and Bottom Up Approach

Data Triangulation

After determining the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. Data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and determine the exact statistics of each market segment and subsegment. The overall market size was used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

According to IBM, marketing automation refers to the application of software and technology to systematically manage and optimize routine marketing processes and tasks across diverse channels. This approach enables organizations to efficiently execute marketing activities, segment audiences, and tailor content and experiences throughout the customer journey. Leveraging advancements in artificial intelligence, natural language processing, and machine learning, marketing automation enhances lead generation, improves customer engagement, and drives operational efficiencies. It empowers marketing teams to focus on strategic initiatives while maximizing return on investment through streamlined workflows and data-driven decision-making.

Stakeholders

  • Marketing automation providers
  • Distributors and value-added resellers (VARs)
  • Government agencies
  • Independent software vendors (ISV)
  • Managed service providers
  • Support & maintenance service providers
  • System integrators (SIs)
  • Technology providers
  • Content creators & designers
  • Digital marketing managers

Report Objectives

  • To define, describe, and forecast the marketing automation market by offering, deployment type, channel integration type, application, end user, and region
  • To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments for North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers & acquisitions, in the marketing automation market

Available Customizations

With the given market data, MarketsandMarkets offers customizations to meet the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • The product matrix provides a detailed comparison of each company's product portfolio.

Geographic Analysis as per Feasibility

  • Further breakup of the North American marketing automation market
  • Further breakup of the European market
  • Further breakup of the Asia Pacific market
  • Further breakup of the Middle East & Africa market
  • Further breakup of the Latin American marketing automation market

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

 

Previous Versions of this Report

Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027

Report Code TC 2819
Published in Apr, 2022, By MarketsandMarkets™

Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024

Report Code TC 2819
Published in Sep, 2019, By MarketsandMarkets™

Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024

Report Code TC 2819
Published in Oct, 2014, By MarketsandMarkets™
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