Wireless Audio Device Market by Product (True Wireless Hearables/Earbuds, Headsets, Earphones), Technology (Bluetooth, Airplay, Wi-Fi), Application (Consumer, Home Audio, Automotive), Functionality (Smart, Non-smart) and Region - Global Forecast to 2029
Wireless Audio Device Market Size, Share & Growth
[249 Pages Report] The Wireless Audio Device Market is projected to reach from USD 56.5 billion in 2024 to USD 70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029. The rapid advancement of wireless technologies, especially Bluetooth and Wi-Fi, has considerably improved sound quality and accessibility in wireless devices. The incorporation of wireless audio devices with smart devices and ecosystems (such as smartphones, tablets, and smart home systems) improves their functionality. Voice control, smart assistants, and multi-device connectivity are all quite useful features. In addition, technological breakthroughs, consumer demands for efficiency and flexibility, audio quality enhancements, sustainability factors, and the combination of these electronics with new technologies such as AR and VR.
Impact of AI/Gen AI on wireless audio device market
The development of AI and Generative AI to the wireless audio device market is considerably driving technology and enhancing consumer satisfaction in a variety of ways. Artificial intelligence enables dynamic listening experience, excellent noise cancellation, and individualized audio settings. Voice assistants and contextual consciousness enhance accessibility and smart functioning, while predictive technologies boost content suggestions and customer engagement. AI improves power management, speech recognition precision, and real-time language translation. Generative AI helps to create tailored audio content and facilitates product development. Furthermore, AI improves security and data protection with features like biometric authentication. These developments are expected to fuel more growth and innovation in the wireless audio device sector.
Attractive Opportunities in Wireless Audio Device Market
Wireless Audio Device Market Forecast to 2029
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Wireless Audio Device Market Trends
Driver: Rising need for Bluetooth and portable speakers
As wireless technologies like Bluetooth and Wi-Fi continue to evolve, consumers are progressively transitioning toward wireless audio devices. This gradual shift in preference has led to an increased demand for wireless and portable speakers. The rising popularity of music and podcast streaming services such as Spotify and Apple Music have increased the demand for portable speakers. Unlike traditional speakers, these portable devices are designed for easy transportation, allowing you to enjoy your music anywhere, whether it's on a hike, at a picnic, or during a pool party or beach trip. The wireless convenience of Bluetooth technology eliminates the need for cables, avoiding the hassle of tangled or snagged wires. This feature is especially beneficial for active users and those who frequently move around.
Restraint: Hearing impairment from prolonged use of headphones and earbuds
The prolonged use of headphones to listen to music or talk over the phone affects the hearing power of users. According to a study undertaken by the New York City Health Department, continuous exposure to loud noise (through loudspeakers, headphones) can damage the delicate inner ear cells of users and can result in hearing impairment or complete hearing loss.
Opportunity: Gaining popularity among health and fitness sector
Wireless audio devices designed for health and fitness often feature enhancements that significantly improve the workout experience. High-quality sound and immersive audio play a crucial role in keeping users motivated during their exercises. Additionally, many devices offer customizable sound profiles and equalizer settings, allowing users to personalize their audio experience according to their preferences. The wireless design of these devices provides unmatched convenience during workouts. Users can enjoy their music, podcasts, or guided sessions without the hassle of tangled cords. Many of these devices are equipped with sensors that track various fitness metrics, such as steps taken, distance covered, calories burned, and even VO2 max levels. Furthermore, real-time heart rate monitoring is a common feature, providing valuable data that can be synced with fitness apps for a comprehensive overview of the user's performance.
Challenge: Compromising audio quality due to bandwidth constraints, coding delays, and errors
Engineers designing wireless audio devices must ensure that these devices deliver high-quality audio in real-time using wireless technology. Bandwidth constraints, coding delays, and bit errors affect the quality of the audio delivered by wireless audio devices. Though innovations in wireless technologies such as Bluetooth and Wi-Fi offer advantages in terms of reception of digital audio wherever and whenever required, the convergence of audio with video in consumer devices poses a challenge to manufacturers of these devices.
Wireless Audio Device Market Ecosystem
The prominent players in the wireless audio device market are Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan). These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.
True Wireless Hearables/Airpods to account for the largest share of the wireless audio device market in 2023.
True wireless hearables are available in a variety of shapes and colors, allowing customers to select goods that complement their individual style. This aesthetic appeal, along with the functionality of the devices, makes them more appealing to a wider audience. True wireless hearables have grown increasingly popular due to their ability to interact with smartphones as well as additional smart devices. Most recent smartphones include Bluetooth capabilities, allowing users to engage and operate such devices without difficulty. The true wireless hearable is likely to increase further, with predictions predicting a strong CAGR in the future. This rise indicates increasing consumer acceptance and continuous innovation in this product area
Bluetooth technology to dominate wireless audio device market during the forecast period.
The growing use of smartphones and tablets equipped with Bluetooth has resulted in a natural synergy between these devices and wireless audio items. This compatibility simplifies the connecting procedure, allowing customers to effortlessly connect their audio equipment to their mobile gadgets, thus increasing the appeal of Bluetooth-enabled audio solutions.
Consumer application to register the largest share wireless audio device market during the forecast period.
Personalized audio experiences, such as individualized sound profiles and adaptive noise cancellation, are becoming increasingly popular among consumers. Wireless audio systems frequently provide options which enable users to modify their listening experience, appealing to a varied range of interests and increasing customer happiness. Consumers increasingly want mobility and convenience. Wireless audio devices let users to listen to music, podcasts, and make phone conversations without being attached to a device, making them excellent for those who live an active lifestyle.
Smart devices to grow at highest CAGR during the forecast period.
Smart audio devices usually come with cutting-edge features such as dynamic sound profiles, noise cancellation, and personalised audio preferences. These changes address individual preferences while enhancing the overall listening experience, making it more desirable to customers. Smart audio devices are rapidly being linked into health and fitness applications, providing immediate feedback during workouts. The design and personalization choices for smart audio devices captivate consumers looking for items that reflect their unique taste.
The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.
The rapid development of e-commerce in the Asia-Pacific area provides consumers with quick access to a diverse choice of wireless audio equipment. Positive internet evaluations and ratings can have a substantial impact on buying choices, driving up demand. Consumers in several Asia-Pacific countries are investing more on technological products such as wireless audio devices, due to growing disposable incomes.The pattern is especially visible in nations like China and India, where consumption on technology is increasing.
Wireless Audio Device Market by Region
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Top Companies Wireless Audio Device Market - Key Market Players
The major players in the wireless audio device companies include
- Apple Inc (US),
- SAMSUNG (South Korea),
- Bose Corporation (US),
- Sonos, Inc. (US),
- Sony Corporation (Japan),
- Masimo (US),
- Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group AB (Sweden). These companies have used organic and inorganic growth strategies, such as product launches, acquisitions, and partnerships to strengthen their position in the market.
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Report Metric |
Details |
| Estimated Market Size | USD 56.5 billion in 2024 |
| Projected Market Size | USD 70.9 billion by 2029 |
| Market Growth Rate | grow at a CAGR of 4.7% |
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Market Size Availability for Years |
2020–2029 |
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Base Year |
2023 |
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Forecast Period |
2024–2029 |
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Forecast Units |
Value (USD) |
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Segments Covered |
By Product, By Technology, By Functionality, By Application |
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Geographies Covered |
North America, Europe, Asia Pacific, and RoW |
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Companies Covered |
Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan), Masimo (US), Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group AB (Sweden), GN Store Nord A/S (Denmark), Plantronics, Inc.(US), Xiaomi (China), Bang & Olufsen (Denmark), Yamaha Corporation (Japan), LG Electronics (South Korea) Imagine Marketing Limited (India), Shure (US), DALI (Denmark), Jaybird (US), Anker Innovations (China), Razer Inc. (US), HP Development Company, L.P. (US), Edifier (China) and Nothing Technology Limited (England) |
Wireless Audio Device Market Highlights
This research report categorizes the wireless audio device market based on product, functionality, technology, application and region.
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Segment |
Subsegment |
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By Product |
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By Functionality |
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By Technology |
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By Application |
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By Region |
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Recent Developments
- In June 2024, HARMAN International introduced the JBL Professional Pro SoundBar PSB-2, an enhancement to its PSB soundbar series, now featuring HDMI and Bluetooth digital source inputs. The PSB-2 is designed to provide focused audio output while reducing sound leakage to adjacent rooms, making it ideal for use in hotel rooms, cruise ship cabins, meeting rooms, classrooms, and other similar environments.
- In May 2024, Sonos, Inc. unveiled its first-ever headphones, the Sonos Ace, signaling the company's much-anticipated move into the personal audio market. Known for its innovation in sound, Sonos is applying its expertise in audio and design to revolutionize headphone listening. These high-end over-the-ear Bluetooth headphones offer stunning lossless and spatial audio, top-tier Active Noise Cancellation (ANC) and Aware Mode and deliver an unparalleled home theater experience with Sonos' new TrueCinema technology.
- In May 2024, Sony Group Corporation introduced the ULT POWER SOUND series, featuring a lineup of wireless speakers and noise-canceling headphones. The series includes the wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and the wireless noise-canceling headphones ULT WEAR. Each model is equipped with the ULT button, enhancing music with one or two unique sound modes to deliver Sony's signature sound quality.
- In February 2024, Bose Corporation launched a revolutionary audio wearable that allows users to enjoy music while staying aware of their surroundings. The new Bose Ultra Open Earbuds boast a unique cuff-shaped design that combines style and functionality. These earbuds offer exceptional comfort for all-day use, ensuring they don't have to compromise between high-quality audio and environmental awareness. Enjoy uninterrupted music while remaining attentive to everything around.
- In September 2023, Apple Inc. unveiled the AirPods Pro (2nd generation) with MagSafe Charging (USB-C), enhancing their already popular headphones. These new AirPods Pro deliver outstanding sound quality, up to twice the Active Noise Cancellation of the previous model, an advanced Transparency mode, a more immersive Spatial Audio experience, and a wider range of ear tip sizes for a better fit.
Frequently Asked Questions (FAQs):
Which are the major companies in the smart home market? What are their major strategies to strengthen their market presence?
The major companies in the smart home market are – Johnson Controls Inc. (Ireland), Honeywell International Inc. (US), Schneider Electric (France), Siemens (Germany), ASSA ABLOY (Sweden) and the major strategies adopted by these players are product launches and developments.
What is the smart home?
Smart homes are residences equipped with internet-connected devices that allow for remote management and automation of systems and appliances.
Who are the winners in the global smart home market?
Companies such as Johnson Controls Inc. (Ireland), Honeywell International Inc. (US), Schneider Electric (France), Siemens (Germany), ASSA ABLOY (Sweden) fall under the winner’s category. These companies cater to the requirements of their customers by providing smart home systems. Moreover, these companies are highly adopting inorganic growth strategies to strengthen their global market position and customer base.
What are the drivers and opportunities for the smart home market?
The concerns about safety, security, and convenience among general population are the drivers, and Incorporation of lighting controllers with in-built data-connectivity technologies is the opportunity in the smart home market
What are the restraints and challenges for the smart home market?
High cost of switching for existing smart device consumers and Difficulties linking disparate systems, limited functionality, and lack of open standards are the restraints and challenges in the smart home market.
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The study involved four major activities in estimating the size of the wireless audio device market. Exhaustive secondary research has been conducted to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
Revenues of companies offering wireless audio devices have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.
Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; IoT technologies journals and certified publications; articles by recognized authors; gold-standard and silver-standard websites; directories; and databases.
Secondary research has been conducted mainly to obtain critical information about the market’s value chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both demand- and technology-oriented perspectives. Secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.
Primary Research
Extensive primary research has been conducted after understanding and analyzing the current scenario of the wireless audio device market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand and supply sides across 4 major regions: North America, Europe, Asia Pacific, and RoW. Approximately 25% of the primary interviews have been conducted with the demand side, while 75% have been conducted with the supply side. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews. questionnaires and e-mails have also been used to collect data.
After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:
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Market Size Estimation
The bottom-up procedure has been employed to arrive at the overall size of the wireless audio device market.
- Identifying end users that are either using or are expected to use wireless audio devices
- Analyzing major providers of wireless audio devices and original equipment manufacturers (OEMs), as well as studying their portfolios and understanding different technologies used
- Analyzing historical and current data pertaining to the market, in terms of volume, for each product segment of the wireless audio devices market
- Analyzing the average selling price of wireless audio devices based on different technologies used in different products
- Arriving at the market estimates by analyzing the revenue of companies and then combining these figures to arrive at the market size
- Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases, to gather the required information
- Tracking the ongoing developments and identifying the upcoming ones in the market that include investments, research and development activities, product launches, collaborations, and partnerships undertaken, as well as forecasting the market based on these developments and other critical parameters
- Carrying out multiple discussions with the key opinion leaders to understand the wireless audio device technologies and related raw materials, as well as products designed and developed to analyze the break-up of the scope of work carried out by the key companies manufacturing panels
- Verifying and cross-checking the estimate at every level through discussions with key opinion leaders such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts in MarketsandMarkets
The top-down approach has been used to estimate and validate the total size of the wireless audio device market.
- Focusing on top-line investments and expenditures being made in the ecosystems of various end users
- Calculating the market size considering revenues generated by major players through the cost of wireless audio device systems
- Segmenting each application of wireless audio devices in each region and deriving the global market size based on region
- Acquiring and analyzing information related to revenues generated by players through their key product offerings
- Conducting multiple on-field discussions with key opinion leaders involved in the development of various wireless audio device offerings
- Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of wireless audio device technology used in home audio, consumer, professional, and automotive applications
Data Triangulation
After arriving at the overall size of the wireless audio device market through the process explained, the total market has been split into several segments and subsegments. Market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. The market has also been validated using the top-down and bottom-up approaches.
Market Definition
A wireless audio device refers to an instrument or a device that uses wireless technology to transmit or receive audio signals through wireless technologies such as Bluetooth, radiofrequency, and Wi-Fi. Wireless audio devices such as wireless speakers, soundbars, headphones, earphones, microphones, and headsets in the consumer electronics sector implement these technologies.
Key Stakeholders
- Brand Product Manufacturers/Original Equipment Manufacturers (OEMs)/Original Device Manufacturers (ODMs)
- Wireless Audio Device System Manufacturers
- Semiconductor Component Suppliers/Foundries
- Wireless Audio Device Material and Component Suppliers
- Manufacturing Equipment Suppliers
- System Integrators
- Technology/IP Developers
- Consulting and Market Research Service Providers
- Wireless Audio Device- and Material-related Associations, Organizations, Forums, and Alliances
- Venture Capitalists and Startups
- Research and Educational Institutes
- Distributors and Resellers
- End Users
Report Objectives
- To define, describe, and forecast the wireless audio device market, by technology, functionality, application, and region, in terms of value
- To describe and forecast the wireless audio device market, by product, in terms of value and volume
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To forecast the market size, in terms of value for various segments with regard to
four main regions— North America, Europe, Asia Pacific, and Rest of the World (RoW) - To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
- To provide a detailed overview of the value chain pertaining to the wireless audio device ecosystem, along with the average selling prices of different types of wireless audio devices
- To provide information pertaining to the ecosystem, Porter’s five forces, technologies, tariffs and regulations, patents, trade landscape, key conferences and events, and case studies pertaining to the market under study
- To analyze the micromarkets1 with respect to industry trends, prospects, and contribution to the total market
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market and provide a detailed competitive landscape for market leaders
- To profile key players and comprehensively analyze their market position in terms of ranking and core competencies2
- To analyze strategic developments such as product launches, collaborations, contracts, expansions, and partnerships undertaken by the leading players in the wireless audio device market
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players based on various blocks of the supply chain
Generating Response ...
Growth opportunities and latent adjacency in Wireless Audio Device Market