Wireless Audio Market by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023

The wireless audio market is expected to grow from USD 16.13 Billion in 2016 to USD 31.80 Billion by 2023, at a CAGR of 10.06% between 2017 and 2023. The base year considered for the study is 2016, and the forecast period is between 2017 and 2023. Factors such as increasing demand for smartphones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies are driving the growth of the market.

The report aims at estimating the market size and future growth potential of the wireless audio market based on product, technology, application, and region. The report analyzes the market structure by identifying various subsegments of the wireless audio market. The report aims at identifying the major market trends and factors driving or restraining the growth of the wireless audio market and its various submarkets. Moreover, this report analyzes the value chain of the wireless audio ecosystem. Furthermore, the report analyzes opportunities in the market for stakeholders by identifying the high-growth segments of the wireless audio market, strategically profiles the key market players, and comprehensively analyzes their market size and core competencies in each segment.

The research methodology used to estimate and forecast the wireless audio market begins with obtaining data on key vendor revenues through secondary research. Some of the secondary sources referred to for this research include Wireless Speaker and Audio Association (US), Audio Engineering Society (US), and the International Loudspeaker Association (US). The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure has been employed to arrive at the overall size of the wireless audio market from the revenues of the key players. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedure have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

The breakdown of primaries participants has been depicted in the following figure.

To know about the assumptions considered for the study, download the pdf brochure

The wireless audio market ecosystem includes R&D associations, manufacturing and suppliers, software solution providers, and end users. The wireless audio market comprises major players such as Apple Inc. (US), Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), Bose Corporation (US), Sonos. Inc. (US), DEI Holdings, Inc. (US), Harman International Industries, Incorporated (US), Sennheiser electronic GmbH & Co. KG (Germany), VIZIO, Inc.(US), and VOXX INTERNATIONAL CORPORATION (US).

Target Audience of the Report:

The intended audience for this report includes:

• Companies operating in the stereo and music systems market
• Smartphone and audio device companies
• Government and financial institutions, and investment community
• Analysts and strategic business planners

Scope of the Report

The wireless audio market, in terms of product, technology, application, and region has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The research report segments the wireless audio market into the following subsegments:

By Product:

• Headphones
• Headsets
  • Traditional Headsets 
  • Wireless Earbuds
• Speaker Systems
• Soundbars
  • Active Soundbars
  • Passive Soundbars
• Microphones
• Others           

By Technology:

• Bluetooth
• Wi-Fi
• Bluetooth + WiFi
• AirPlay
• Radio Frequency
• Others

By Application:

• Home Audio
• Commercial
• Consumer
  • Smartphones
  • Laptops/Computers
  • Gaming Consoles
• Automotive
• Others

 By Region:

• Americas
• Asia Pacific (APAC)
• Europe  
• Rest of the World (RoW)

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company information: Detailed analysis and profiling of additional five market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Introduction
    2.2 Research Data
           2.2.1 Secondary Data
                    2.2.1.1 Key Data From Secondary Sources
           2.2.2 Primary Data
                    2.2.2.1 Key Data From Primary Sources
                    2.2.2.2 Key Industry Insights
                    2.2.2.3 Breakdown of Primary Interviews
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Opportunities in the Wireless Audio Market
    4.2 Wireless Audio Market, By Technology and Region, 2016
    4.3 Geographical Snapshot of the Wireless Audio Market, 2017–2023
    4.4 Wireless Audio Market for Consumer Applications

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growing Demand for Smartphones as A Source of Entertainment
                    5.2.1.2 Consumer Preferences for Portable Devices
                    5.2.1.3 Advancements in Wireless Technologies
           5.2.2 Restraints
                    5.2.2.1 Compliance Issues in Operating Frequency
                    5.2.2.2 Negative Health Effects on Children and Other User Groups
           5.2.3 Opportunities
                    5.2.3.1 Significant Growth in the Market for Soundbars
                    5.2.3.2 Increasing Use of Wireless Audio Devices in the Hospitality and Leisure Sector
                    5.2.3.3 Growth in On-Demand Music Streaming Services
           5.2.4 Challenges
                    5.2.4.1 Delivering High-Quality Audio

6 Industry Trends (Page No. - 40)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Industry Trends

7 Market, By Product (Page No. - 43)
    7.1 Introduction
    7.2 Speaker Systems
    7.3 Soundbars
           7.3.1 Active Soundbars
           7.3.2 Passive Soundbars
    7.4 Headsets
           7.4.1 Traditional Headsets
           7.4.2 Wireless Earbuds
    7.5 Headphones
    7.6 Microphones
    7.7 Others

8 Market, By Technology (Page No. - 59)
    8.1 Introduction
    8.2 Bluetooth
    8.3 Wi-Fi
    8.4 Radio Frequency
    8.5 Airplay
    8.6 Bluetooth +Wi-Fi
    8.7 Others
           8.7.1 Allplay
           8.7.2 Wisa
           8.7.3 Skaa
           8.7.4 Play-Fi
           8.7.5 Kleernet

9 Market, By Application (Page No. - 73)
    9.1 Introduction
    9.2 Home Audio
    9.3 Consumer
           9.3.1 Smartphones
           9.3.2 Laptops/Computers
           9.3.3 Gaming Consoles
    9.4 Commercial
    9.5 Automotive
    9.6 Others
           9.6.1 Security & Defense
           9.6.2 Industrial
           9.6.3 Medical

10 Regional Analysis (Page No. - 88)
     10.1 Introduction
     10.2 Americas
             10.2.1 US
             10.2.2 Canada
             10.2.3 Mexico
             10.2.4 Others
     10.3 Europe
             10.3.1 Germany
             10.3.2 France
             10.3.3 UK
             10.3.4 Others
     10.4 APAC
             10.4.1 China
             10.4.2 Japan
             10.4.3 South Korea
             10.4.4 India
             10.4.5 Others
     10.5 Rest of the World (RoW)
             10.5.1 Middle East
             10.5.2 Africa

11 Competitive Landscape (Page No. - 111)
     11.1 Overview
     11.2 Ranking Analysis of the Top 5 Players in the Wireless Audio Market, 2016
     11.3 Competitive Situations and Trends
             11.3.1 Product Launches
             11.3.2 Acquisitions and Agreements
     11.4 Vendor Dive Overview
             11.4.1 Vanguards
             11.4.2 Dynamic Players
             11.4.3 Innovators
             11.4.4 Emerging Players
     11.5 Competitive Benchmarking
             11.5.1 Product Offerings By Major Players in the Wireless Audio Market (25 Companies)
             11.5.2 Business Strategies Adopted By Major Players in the Wireless Audio Market (25 Companies)

12 Company Profiles (Page No. - 119)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, MnM View Key Relationship)*
     12.1 Introduction
     12.2 Apple Inc.
     12.3 Samsung Electronics Co., Ltd.
     12.4 Sony Corporation
     12.5 Voxx International Corporation
     12.6 Harman International Industries, Incorporated
     12.7 Bose Corporation
     12.8 Sonos, Inc.
     12.9 DEI Holdings, Inc.
     12.10 Sennheiser Electronic GmbH & Co. Kg
     12.11 Vizio, Inc.
     12.12 Key Innovators
             12.12.1 Ossic Corporation
                        12.12.1.1 Business Overview
             12.12.2 Phazon
                        12.12.2.1 Business Overview
             12.12.3 Trüsound Audio
                        12.12.3.1 Business Overview

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 159)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Report
     13.7 Author Details

List of Tables (65 Tables)

Table 1 Wireless Audio Market, By Product, 2015–2023 (USD Billion)
Table 2 Wireless Audio Market, By Product, 2015–2023 (Million Units)
Table 3 Wireless Audio Market for Speaker Systems, By Region, 2015–2023 (USD Billion)
Table 4 Wireless Audio Market for Speaker Systems, By Region, 2015–2023 (Million Units)
Table 5 Market for Soundbars, By Type, 2015–2023 (USD Billion)
Table 6 Market for Soundbars, By Type, 2015–2023 (Million Units)
Table 7 Market for Soundbars, By Region, 2015–2023 (USD Million)
Table 8 Market for Soundbars, By Region, 2015–2023 (Million Units)
Table 9 Wireless Audio Market for Headsets, By Type, 2015–2023 (USD Billion)
Table 10 Wireless Audio Market for Headsets, By Type, 2015–2023 (Million Units)
Table 11 Wireless Audio Market for Headsets, By Region, 2015–2023 (USD Billion)
Table 12 Wireless Audio Market for Headsets, By Region, 2015–2023 (Million Units)
Table 13 Wireless Audio Market for Headphones, By Region, 2015–2023 (USD Billion)
Table 14 Wireless Audio Market for Headphones, By Region, 2015–2023 (Million Units)
Table 15 Market for Microphones, By Region, 2015–2023 (USD Million)
Table 16 Market for Microphones, By Region, 2015–2023 (Million Units)
Table 17 Market for Other Wireless Products, By Region, 2015–2023 (USD Million)
Table 18 Market for Other Wireless Products, By Region, 2015–2023 (Million Units)
Table 19 Wireless Audio Market, By Technology, 2015–2023 (USD Billion)
Table 20 Wireless Audio Market, By Technology, 2015–2023 (Million Units)
Table 21 Market for Bluetooth, By Application, 2015–2023 (USD Billion)
Table 22 Market for Bluetooth, By Application, 2015–2023 (Million Units)
Table 23 Market for Wi-Fi, By Application, 2015–2023 (USD Billion)
Table 24 Market for Wi-Fi, By Application, 2015–2023 (Million Units)
Table 25 Market for Airplay, By Application, 2015–2023 (USD Million)
Table 26 Market for Airplay, By Application, 2015–2023 (Million Units)
Table 27 Market for Bluetooth +Wi-Fi, By Application, 2015–2023 (USD Million)
Table 28 Market for Bluetooth +Wi-Fi, By Application, 2015–2023 (Million Units)
Table 29 Market for Other Technologies, By Application, 2015–2023 (USD Million)
Table 30 Market for Other Technologies, By Application, 2015–2023 (Million Units)
Table 31 Wireless Audio Market, By Application, 2015–2023 (USD Billion)
Table 32 Wireless Audio Market, By Application, 2015–2023 (Million Units)
Table 33 Wireless Audio Market for Home Audio Applications, By Technology, 2015–2023 (USD Billion)
Table 34 Wireless Audio Market for Home Audio Applications, By Technology, 2015–2023 (Million Units)
Table 35 Wireless Audio Market for Consumer Applications, By Type, 2015–2023 (USD Billion)
Table 36 Wireless Audio Market for Consumer Applications, By Type, 2015–2023 (Million Units)
Table 37 Wireless Audio Market for Consumer Applications, By Technology, 2015–2023 (USD Million)
Table 38 Wireless Audio Market for Consumer Applications, By Technology, 2015–2023 (Million Units)
Table 39 Wireless Audio Market for Commercial Applications, By Technology, 2015–2023 (USD Million)
Table 40 Wireless Audio Market for Commercial Applications, By Technology, 2015–2023 (Million Units)
Table 41 Wireless Audio Market for Automotive Applications, By Technology, 2015–2023 (USD Million)
Table 42 Wireless Audio Market for Automotive Applications, By Technology, 2015–2023 (Million Units)
Table 43 Wireless Audio Market for Other Applications, By Technology, 2015–2023 (USD Million)
Table 44 Wireless Audio Market for Other Applications, By Technology, 2015–2023 (Million Units)
Table 45 Wireless Audio Market, By Region, 2015–2023 (USD Billion)
Table 46 Wireless Audio Market, By Region, 2015–2023 (Million Units)
Table 47 Wireless Audio Market in the Americas, By Product, 2015–2023 (USD Billion)
Table 48 Wireless Audio Market in the Americas, By Product, 2015–2023 (Million Units)
Table 49 Wireless Audio Market in the Americas, By Country, 2015–2023 (USD Billion)
Table 50 American Wireless Audio Market, By Country, 2015–2023 (Million Units)
Table 51 Wireless Audio Market in Europe, By Product, 2015–2023 (USD Billion)
Table 52 Wireless Audio Market in Europe, By Product, 2015–2023 (Million Units)
Table 53 Wireless Audio Market in Europe, By Country, 2015–2023 (USD Billion)
Table 54 Wireless Audio Market in Europe, By Country, 2015–2023 (Million Units)
Table 55 Wireless Audio Market in APAC, By Product, 2015–2023 (USD Million)
Table 56 Wireless Audio Market in APAC, By Product, 2015–2023 (Million Units)
Table 57 Wireless Audio Market in APAC, By Country, 2015–2023 (USD Million)
Table 58 Wireless Audio Market in APAC, By Country, 2015–2023 (Million Units)
Table 59 Wireless Audio Market in RoW, By Product, 2015–2023 (USD Million)
Table 60 RoW Wireless Audio Market, By Product, 2015–2023 (Million Units)
Table 61 Wireless Audio Market in RoW, By Region, 2015–2023 (USD Million)
Table 62 Wireless Audio Market in RoW, By Region, 2015–2023 (Million Units)
Table 63 Ranking Analysis of the Top 5 Players in the Wireless Audio Market in 2016
Table 64 Product Launches (2014–2017)
Table 65 Acquisitions and Agreements (2014–2017)

List of Figures (56 Figures)

Figure 1 Segmentation of Wireless Audio Market
Figure 2 Research Flow
Figure 3 Wireless Audio Market: Research Design
Figure 4 Market Size Estimation: Bottom-Up Approach
Figure 5 Market Size Estimation: Top-Down Approach
Figure 6 Wireless Audio Market: Data Triangulation
Figure 7 Wireless Audio Market for Headsets to Grow at the Highest Rate Between 2017 and 2023
Figure 8 Wireless Audio Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 9 Bluetooth to Hold the Largest Size of the Wireless Audio Market in 2017
Figure 10 Americas Held the Largest Share of the Wireless Audio Market in 2016
Figure 11 Wireless Audio Market to Witness Lucrative Growth Opportunities During the Forecast Period
Figure 12 Bluetooth Held the Largest Share of the Wireless Audio Market in 2016
Figure 13 Market for Wireless Earbuds to Grow at A Higher Rate Between 2017 and 2023
Figure 14 Wireless Audio Market in India to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Wireless Audio Market for Gaming Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 16 Growing Demand for Smartphones as A Source of Entertainment and Advancements in Wireless Technologies are Driving the Growth of Wireless Audio Market
Figure 17 Global Smartphone Shipment, 2014–2016 (Billion Units)
Figure 18 Growth in the On-Demand Music Streaming Services in North America (2014–2016)
Figure 19 Major Value is Added During the Manufacturing and Distribution Stage
Figure 20 Wireless Audio Market, By Product
Figure 21 Market for Headsets to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Speaker Systems in APAC to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Active Soundbars to Grow at A Higher Rate During Forecast Period
Figure 24 Market for Wireless Earbuds to Grow at A Higher Rate Between 2017–2023
Figure 25 Market for Microphones in APAC to Grow at the Highest Rate During Forecast Period
Figure 26 Wireless Audio Market, By Technology
Figure 27 Market for Bluetooth+Wi-Fi to Grow at the Highest Rate During the Forecast Period
Figure 28 Market for Bluetooth for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 29 Market for Wi-Fi Technology for Home Audio Applications to Grow at the Highest Rate During the Forecast Period
Figure 30 Market for Bluetooth+Wi-Fi for Consumer Electronics Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 31 Wireless Audio Market, By Application
Figure 32 Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 33 Market for Airplay for Home Audio Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 34 Market for Gaming Console Applications to Grow at the Highest Rate During Forecast Period
Figure 35 Market for Radio Frequency for Commercial Applications to Grow at the Highest Rate During the Forecast Period
Figure 36 Market for Airplay for Automotive Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 37 Geographic Snapshot: Rapidly Growing Countries Such as India and China Emerging as High-Potential Markets (2017–2023)
Figure 38 Wireless Audio Market in APAC Estimated to Grow at the Highest Rate Between 2017 and 2023
Figure 39 Americas: Wireless Audio Market Snapshot (2017–2023)
Figure 40 Wireless Audio Market in the Americas for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 41 Europe: Wireless Audio Market Snapshot (2017–2023)
Figure 42 Wireless Audio Market in Europe for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 43 APAC: Wireless Audio Market Snapshot (2017–2023)
Figure 44 Wireless Audio Market in APAC for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 45 RoW: Wireless Audio Market Snapshot (2017–2023)
Figure 46 Wireless Audio Market in RoW for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 47 Companies Adopted New Product Launches as the Key Growth Strategy Between 2014 and 2017
Figure 48 Battle for Market Share: Product Launches Emerged as the Key Strategy
Figure 49 Dive Analysis
Figure 50 Geographic Revenue Mix of the Major Market Players (2015 and 2016)
Figure 51 Apple Inc.: Company Snapshot
Figure 52 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 53 Sony Corporation: Company Snapshot
Figure 54 Voxx International Corporation: Company Snapshot
Figure 55 Harman International Industries, Incorporated: Company Snapshot
Figure 56 Sennheiser Electronic GmbH & Co. Kg: Company Snapshot

The wireless audio market is expected to grow from USD 16.13 Billion in 2016 to USD 31.80 Billion by 2023, at a CAGR of 10.06% between 2017 and 2023. The growth of this market is propelled by the increasing demand for smartphones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies.

This report segments the wireless audio market on the basis of product, technology, application, and geography. In terms of product, speaker systems are expected to hold a major market size by 2023. In case of wireless speakers, no wires are connected to the speakers or to the sound systems. In addition, smart devices can be directly connected to the speakers through wireless connectivity. Therefore, consumers prefer wireless speakers.

The market for Bluetooth +Wi-Fi technology is expected to grow at a high rate between 2017 and 2023. Combo wireless modules are mainly used in smartphones, smart meters, medical devices, and home audio devices. The increasing adoption of combo wireless modules for various applications is contributing to the high growth of the market.

Home audio applications are expected to hold a major market size between 2017 and 2023. The growth of this market can be attributed to the continuous technological innovations in home audio devices and increasing consumer demand for high-performance home theaters, owing to rising disposable income. In addition, developments in Wi-Fi and Bluetooth speakers and dedicated speaker docks are expected to increase consumer spending on audio equipment for enhanced audio quality. Suppliers and manufacturers of such equipment are increasingly focusing on expanding in the market by making these systems user friendly and visually less intrusive. In addition, there is an increasing demand for portable audio equipment, which has the ability to stream high-quality audio content from the Internet. Therefore, the advancements in digital technology, with changing media options from conventional to modern system, are contributing toward the growth of the market for home audio applications.

The growth of the wireless audio market in the Americas is likely to be fueled by the increase in sale and installation of home entertainments systems. The growing population of music listeners, increasing digital music sales, and popularity of the audio & video entertainment segment are expected to influence the regional market positively over the next decade. The US is at the forefront of installing and buying the upcoming technologies such as wireless speakers and home entertainment systems. The wireless audio market APAC region is likely to grow at a high rate between 2017 and 2023. The market for consumer electronics, including smartphones, tablets, and wireless audio devices, in APAC is increasing rapidly with a high rate of development in most of the countries in this region. In addition, factor such as rising urbanization, individuals’ acceptance for the developments based on innovative technologies, and increasing popularity of streaming music services are contributing to the growth of the wireless audio market in this region.

The major challenges for the companies in the market include delivering high-quality audios. The major vendors in the wireless audio market include Apple Inc. (US), Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), Bose Corporation (US), Sonos. Inc. (US), DEI Holdings, Inc. (US), Harman International Industries, Incorporated (US), Sennheiser electronic GmbH & Co. KG (Germany), VIZIO, Inc.(US), and Voxx International Corporation (US).

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