Wireless Audio Device Market

Wireless Audio Device Market by Product (Headphones, True Wireless Hearables/Earbuds, Speaker) Technology (Bluetooth, Wi-Fi, Airplay), Application (Home Audio, Consumer, Professional, Automotive), Functionality and Region - Global Forecast to 2028

Report Code: SE 3050 Sep, 2023, by marketsandmarkets.com

[210 Pages Report]The wireless audio device market is projected to grow from USD 58.5 billion in 2023 to USD 159.3 billion by 2028; it is expected to grow at a CAGR of 22.2% from 2023 to 2028. The expansion of the wireless audio device industry can be largely attributed to shifting consumer preferences, driven by the desire for wireless connectivity due to its convenience, mobility benefits, technological advancements, extended battery life, smartphone trends, and the expanding ecosystem.

Wireless Audio Device Market

Wireless Audio Device Market

Wireless Audio Device Market Forecast to 2028

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Wireless Audio Device Market Dynamics

Driver: Surge in global demand for Truly Wireless (TWS) earbuds and headphones

The increasing popularity of truly wireless earbuds and headphones can be attributed to a number of factors, such as battery life, portability, advanced features that align with evolving consumer preferences, and advancements in technology. Truly wireless earbuds offer compactness and portability, suiting the fast-paced, mobile lifestyles of users. They conveniently fit into small cases that can be stowed in pockets or bags, ensuring that users can always have their audio companions close by. Moreover, truly wireless earbuds come equipped with advanced functionalities like active noise cancellation (ANC), ambient sound modes, touch controls, voice assistants, and seamless device connectivity. These features contribute to an enhanced overall user experience. Truly wireless earbuds are built to work seamlessly with a variety of devices, including smartphones, tablets, laptops, and more. This incorporated feature enhances their versatility, making them suitable for many other purposes.

Restraint: Restrictions on the use of radiofrequency spectrum by wireless audio equipment

Radio frequencies (RF) encompass wireless electromagnetic signals employed for communication purposes. These frequencies span a spectrum from 3 kHz to 300 GHz. The Federal Communications Commission (FCC) oversees the regulation of radio frequency devices present in electrical and electronic products capable of emitting radio frequency energy through various means, including conduction and radiation. Such devices have the potential to interfere with radio services operating within the frequency range of 9 kHz to 3000 GHz. These devices fall under the purview of the FCC's equipment authorization rules, mandating compliance by manufacturers to ensure the smooth operation of their enterprises. Notably, these devices have found rapid adoption in the healthcare sector due to their user-friendly nature and versatile functionalities.

Opportunity:  Advent of Bluetooth LE Audio 

The introduction of the latest LE Audio specification heralds a transformation in the audio market. Going beyond the confines of Classic Audio use cases, LE Audio amplifies Bluetooth technology’s capabilities. It encompasses support for voice calls and music streaming applications, all the while broadening the range of experiences that wireless audio devices can provide. LE Audio also embraces enhanced audio quality, diminished power consumption, enhanced interoperability, simplified development of hearing aids and true wireless (TWS) earbuds, the introduction of new audio device categories, and the emergence of Auracast broadcast audio.

Challenge: Effect of bandwidth constraints, coding delays, and bit errors on audio quality

Engineers responsible for the development of wireless audio devices face the critical task of guaranteeing that these devices deliver impeccable real-time audio quality through wireless technology. Several factors, including limitations in available bandwidth, encoding delays, and potential bit errors, can significantly impact the audio quality provided by these wireless devices. While advancements in wireless technologies like Bluetooth and Wi-Fi bring notable benefits by enabling the reception of digital audio in diverse situations, they also introduce a new hurdle. This challenge arises from the convergence of audio and video within consumer devices, demanding seamless synchronization—a complex task for manufacturers. Furthermore, it's important to acknowledge that allocating the full available bandwidth to wireless audio devices across various applications is not a viable practical solution.

Wireless Audio Device Market Ecosystem

The prominent players in the wireless audio device market are Apple Inc. (US), HARMAN International (South Korea), Bose Corporation (US), Sonos, Inc. (US), and Sony Corporation (Japan). These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

Wireless Audio Device Market by Ecosystem

True Wireless Hearables/Earbuds accounted for the largest market share during the forecast period.

The forecasted period is expected to witness significant growth in the true wireless hearables or earbuds market, primarily driven by robust consumer demand. This heightened demand is attributed to the ongoing advancements in wireless audio technology, which have led to improved connectivity, longer battery life, and superior audio quality. These factors collectively contribute to the rising popularity of truly wireless earbuds among consumers. Furthermore, many of these earbuds are now equipped with active noise-canceling (ANC) features, effectively reducing ambient noise and allowing users to focus on their audio content.

Bluetooth technology accounted for the largest market share during the forecast period.

The wireless audio device market in 2022 was largely influenced by the dominance of the Bluetooth technology segment, and this prevailing pattern is anticipated to persist in the upcoming forecast period. The continuous growth of this segment can be attributed to manufacturers’ efforts to enhance the data transfer capabilities of wireless audio devices that incorporate Bluetooth technology, a widely adopted standard in consumer electronics. Bluetooth technology plays a crucial role in enabling wireless audio streaming across various consumer electronic devices. The growth of this specific segment is a result of manufacturers’ initiatives to improve the data transfer capabilities of wireless audio devices that come with Bluetooth technology, a widely used technology in consumer electronics. Bluetooth technology is instrumental in enabling wireless audio streaming in consumer electronic devices.

Consumer applications accounted for the largest market share during the forecast period.

During the forecast period, the consumer segment is anticipated to exhibit the highest CAGR. This is driven by a growing trend among consumers to adopt wireless audio solutions for their home entertainment systems, including products like soundbars and multi-room audio setups. As a result, consumers are enhancing the overall quality of their audio and visual experiences. Additionally, these wireless audio devices are often integrated into smart home ecosystems, enabling users to conveniently control various aspects such as lighting and thermostats through voice commands.

The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.

In 2028, Asia Pacific is expected to grow at the highest CAGR during the forecast period. This dominance in the market is attributed to the increasing adoption of smart homes and IoT technology within the Asia-Pacific region. Wireless audio devices play a crucial role within these ecosystems, adding to their appeal. Consequently, wireless audio devices are well-positioned to establish a significant presence in the Asia-Pacific market due to their alignment with consumer preferences lifestyle choices, and their compatibility with the technological and economic landscape of the region.

Wireless Audio Device Market by Region

Wireless Audio Device Market by Region

To know about the assumptions considered for the study, download the pdf brochure

Key Market Players

The major players in the wireless audio device companies include Apple Inc (US), HARMAN International (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan), Masimo (US), Sennheiser electronic GmbH & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group (Sweden). These companies have used organic and inorganic growth strategies, such as product launches, acquisitions, and partnerships, to strengthen their position in the market.

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Scope of the Report

Report Metric


Market Size Availability for Years


Base Year


Forecast Period


Forecast Units

Value (USD)

Segments Covered

By Product, By Technology, By Functionality, By Application

Geographies Covered

North America, Europe, Asia Pacific, and RoW

Companies Covered

Apple Inc (US), HARMAN International (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan), Masimo (US), Sennheiser electronic GmbH & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group (Sweden), GN Store Nord A/S (Denmark), Plantronics, Inc.(US), Xiaomi (China), Bang & Olufsen (Denmark), Yamaha Corporation (Japan), LG Electronics (South Korea) Imagine Marketing Limited (India), Shure (US).

Wireless Audio Device Market Highlights

This research report categorizes the Wireless Audio Device Market based on product, technology,  functionality, application, and region.



By Product

  • Introduction
  • Earphones
  • Headphones
  • True Wireless Hearables/ Earbuds
  • Headsets
  • Speaker Systems
  • Soundbars
  • Microphones

By Technology

  • Introduction
  • Bluetooth
  • Wi-Fi
  • Bluetooth + Wi-Fi
  • AirPlay
  • Others

By Technology

  • Introduction
  • Smart Devices
  • Non-smart Devices

By Functionality

  • Introduction
  • Home Audio
  • Consumer
  • Professional
  • Automotive
  • Others

By Application

  • Introduction
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Rest of Asia Pacific
  • ROW
    • South America
    • Middle East & Africa

Recent Developments

  • In May 2023, Beats, a subsidiary of Apple Inc., launched Beats Studio Buds + with excellent call quality, improved compatibility with both Apple and Android devices, enjoy up to 36 hours of listening time with the charging case2, and choose from four ear tip options to ensure a comfortable fit that lasts throughout the day.
  • In March 2023, Sonos, Inc. launched two wireless speakers, Era 300 and Era 100. These models mark the inception of an innovative era in sound and design.
  • In October 2022, Bose Corporation announced Smart Soundbar 600, a compact, stylish soundbar equipped with Dolby Atmos and Bose TrueSpace technology, providing remarkably immersive audio despite its size.
  • In January 2022, JBL, a subsidiary of HARMAN KARDON, announced with the launch of the JBL Quantum Stream JBL Quantum 910, JBL Quantum 810 and JBL Quantum 610 .

Frequently Asked Questions:

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1 Introduction 
    1.1. Study Objectives  
    1.2. Market Definition and Scope 
           1.2.1. Inclusions and Exclusions
    1.3. Study Scope 
           1.3.1. Markets Covered
           1.3.2. Geographic Segmentation
           1.3.3. Years Considered for the study
    1.4. Currency 
    1.5. Limitations 
    1.6. Stakeholders 
    1.7. Summary of Changes 
    1.8. Impact of Recession 
2 Research Methodology 
    2.1. Research Data 
           2.1.1. Secondary Data
           Major Secondary Sources
           Key Data from Secondary Sources
           2.1.2. Primary Data
           Primary Interviews with Experts
           Key Data from Primary Sources
           Key Industry Insights
           Breakdown of Primaries
    2.2. Market Size Estimation 
           2.2.1. Bottom-Up Approach 
           Approach for Capturing Market Share by Bottom-Up Analysis (Demand Side)
           2.2.2.  Top-Down Approach
           Approach for Capturing Market Share by Top-Down Analysis (Supply Side)
    2.3. Market Breakdown and Data Triangulation 
    2.4. Research Assumptions 
    2.5. Risk Assessment 
    2.6. Recession Impact 
    2.7. Limitations of Research 
3 Executive Summary 
4 Premium Insights 
5 Market Overview 
    5.1. Introduction 
    5.2. Market Dynamics 
           5.2.1. Drivers
           5.2.2. Restraints
           5.2.3. Opportunities
           5.2.4. Challenges
    5.3. Trends/Disruptions Impacting Customer’s Business 
    5.4. Pricing Analysis 
           5.4.1. Average Selling Price Trends of Key Players
           5.4.2. Average Selling Price Trend, By Product
    5.5. Key Conferences and Events (2023-2024) 
    5.6. Value Chain Analysis 
    5.7. Ecosystem Analysis 
    5.8. Technology Analysis 
    5.9. Patent Analysis 
    5.10. Case Study Analysis 
    5.11. Trade Analysis 
    5.12. Tariff and Regulatory Landscape 
           5.12.1. Regulatory Bodies, Government Agencies, and Other Organizations
    5.13. Porters Five Force Analysis 
           5.13.1. Threat from New Entrants
           5.13.2. Threat of Substitutes
           5.13.3. Bargaining Power of Suppliers
           5.13.4. Bargaining Power of Buyers
           5.13.5. Intensity of Competitive Rivalry
    5.14. Key Stakeholders and Buying Criteria 
           5.14.1. Key Stakeholders in Buying Process
           5.14.2. Buying Criteria
6 Wireless Audio Device Market, By Product 
    6.1. Introduction 
    6.2. Headphones 
    6.3. Earphones 
    6.4. True Wireless Hearables/Earbuds 
    6.5. Headsets 
    6.6. Speaker Systems 
    6.7. Soundbars 
    6.8. Microphones 
7 Wireless Audio Device Market, By Technology 
    7.1. Introduction 
    7.2. Bluetooth 
    7.3. Wi-Fi 
    7.4. Radio Frequency 
    7.5. Airplay 
    7.6. Bluetooth + Wi-Fi 
    7.7. Others 
8 Wireless Audio Device Market, By Functionality 
    8.1. Introduction 
    8.2. Smart Devices 
    8.3. Non-smart Devices 
9 Wireless Audio Device Market, By Application 
    9.1. Introduction 
    9.2. Home Audio 
    9.3. Professional 
    9.4. Consumer 
    9.5. Automotive 
    9.6. Others 
10 Wireless Audio Device Market, By Region  
     10.1. Introduction 
     10.2. North America 
             10.2.1. Impact of Recession
             10.2.2. US
             10.2.3. Canada
             10.2.4. Mexico
     10.3. Europe 
             10.3.1. Impact of Recession
             10.3.2. UK
             10.3.3. Germany
             10.3.4. France
             10.3.5. Rest of Europe
     10.4. Asia Pacific 
             10.4.1. Impact of Recession
             10.4.2. China
             10.4.3. Japan
             10.4.4. South Korea
             10.4.5. India
             10.4.6. Rest of Asia Pacific
     10.5. RoW 
             10.5.1. Impact of Recession
             10.5.2. Middle East & Africa
             10.5.3. South America
11 Wireless Audio Device Market, Competitive Landscape 
     11.1. Key Player Strategies/Right to Win 
     11.2. Revenue Analysis 
     11.3. Market Share Analysis 
     11.4. Company Evaluation Matrix 
             11.4.1. Stars
             11.4.2. Emerging Leaders
             11.4.3. Pervasive Players
             11.4.4. Participants
     11.5. Company Footprint 
     11.6. Startups/SME Evaluation Matrix 
             11.6.1. Progressive Companies
             11.6.2. Responsive Companies
             11.6.3. Dynamic Companies
             11.6.4. Starting Blocks
             11.6.5. Competitive Benchmarking of Key Startups/SMEs
     11.7. Competitive Situation and Trends 
12 Wireless Audio Device Market, Company Profiles  
     12.1. Key Players 
             12.1.1. Apple Inc.
             12.1.2. HARMAN International.
             12.1.3. Sony Corporation
             12.1.4. Sonos, Inc.
             12.1.5. Bose Corporation
             12.1.6. Masimo
             12.1.7. Sennheiser electronic GmbH & Co. KG
             12.1.8. VOXX International Corp.
             12.1.9. Marshall Group
             12.1.10. VIZIO, Inc.
     12.2. Other Players 
             12.2.1. GN Store Nord A/S
             12.2.2. Plantronics, Inc.
             12.2.3. Xiaomi
             12.2.4. Bang & Olufsen
             12.2.5. Yamaha Corporation.
             12.2.6. LG Electronics
             12.2.7. Imagine Marketing Limited
             12.2.8. Shure Incorporated
             12.2.9. Devialet
             12.2.10. JAM
             12.2.11. TrüSound Audio
             12.2.12. Earin
             12.2.13. Human Inc. 
             12.2.14. Bragi
             12.2.15. Jaybird
13 Appendix 
     13.1. Discussion Guide 
     13.2. Knowledge Store: MarketsandMarkets’ Subscription Portal 
     13.3. Available Customizations 
     13.4. Related Reports 
     13.5. Author Details 


The study involved four major activities in estimating the size of the wireless audio device market. Exhaustive secondary research has been conducted to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.

Secondary Research

Revenues of companies offering wireless audio devices have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.

Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; IoT technologies journals and certified publications; articles by recognized authors; gold-standard and silver-standard websites; directories; and databases.

Secondary research has been conducted mainly to obtain critical information about the market’s value chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both demand- and technology-oriented perspectives. Secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.

Primary Research

Extensive primary research has been conducted after understanding and analyzing the current scenario of the wireless audio device market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand and supply sides across 4 major regions: North America, Europe, Asia Pacific, and RoW. Approximately 25% of the primary interviews have been conducted with the demand side, while 75% have been conducted with the supply side. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews. Questionnaires and e-mails have also been used to collect data.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:

Wireless Audio Device Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up procedure has been employed to arrive at the overall size of the Wireless Audio Device Market.

  • Identifying end users that are either using or are expected to use wireless audio devices.
  • Analyzing major providers of wireless audio devices and original equipment manufacturers (OEMs) as well as studying their portfolios and understanding different technologies used.
  • Analyzing historical and current data pertaining to the market, in terms of volume, for each product segment of the wireless audio devices market.
  • Analyzing the average selling price of wireless audio devices based on different technologies used in different products.
  • Arriving at the market estimates by analyzing the revenue of companies and then combining these figures to arrive at the market size.
  • Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases, to gather the required information. 
  • Tracking the ongoing developments and identifying the upcoming ones in the market that include investments, research and development activities, product launches, collaborations, and partnerships undertaken, as well as forecasting the market based on these developments and other critical parameters.
  • Carrying out multiple discussions with the key opinion leaders to understand the wireless audio device technologies and related raw materials, as well as products designed and developed to analyze the break-up of the scope of work carried out by the key companies' manufacturing panels.
  • Verifying and cross-checking the estimate at every level through discussions with key opinion leaders such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts in MarketsandMarkets.

Wireless Audio Device Market Size, and Bottom-up approach

The top-down approach has been used to estimate and validate the total size of the Wireless Audio Device Market.

  • Focusing on top-line investments and expenditures being made in the ecosystems of various end users.
  • Calculating the market size considering revenues generated by major players through the cost of the wireless audio device systems.
  • Segmenting each application of wireless audio device in each region and deriving the global market size based on region.
  • Acquiring and analyzing information related to revenues generated by players through their key product offerings.
  • Conducting multiple on-field discussions with key opinion leaders involved in the development of various wireless audio device offerings.
  • Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of wireless audio device technology used in home audio, consumer, professional and automotive.

Wireless Audio Device Market Size, and Top-Down Approach

Data Triangulation

After arriving at the overall size of the wireless audio device market through the process explained, the total market has been split into several segments and subsegments. Market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. The market has also been validated using the top-down and bottom-up approaches.

Market Definition

A wireless audio device refers to an instrument or a device that uses wireless technology to transmit or receive audio signals through wireless technologies such as Bluetooth, radiofrequency, and Wi-Fi. The wireless audio devices such as wireless speakers, soundbars, headphones, earphones, microphones, and headsets in the consumer electronics sector implement these technologies.

Key Stakeholders

  • Brand Product Manufacturers/Original Equipment Manufacturers (OEMs)/Original Device Manufacturers (ODMs)
  • Wireless Audio Device System Manufacturers
  • Semiconductor Component Suppliers/Foundries
  • Wireless Audio Device Material and Component Suppliers
  • Manufacturing Equipment Suppliers
  • System Integrators
  • Technology/IP Developers
  • Consulting and Market Research Service Providers
  • Wireless Audio Devices and Material-related Associations, Organizations, Forums, and Alliances
  • Venture Capitalists and Startups
  • Research and Educational Institutes
  • Distributors and Resellers
  • End Users

Report Objectives

  • To define, describe, and forecast the wireless audio device market based on technology, functionality, application, and region in terms of value
  • To describe and forecast the market size for product of wireless audio device market, in terms of value and volume
  • To forecast the market size, in terms of value and volume, for various segments with regard to
    four main regions — North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
  • To provide a detailed overview of the value chain pertaining to the wireless audio device ecosystem, along with the average selling prices of different types of wireless audio device
  • To strategically analyze the ecosystem, Porter’s five forces, technology analysis, tariffs and regulations, patent analysis, trade analysis, key conferences and events, and case studies pertaining to the market under study
  • To analyze the micromarkets1 with respect to industry trends, prospects, and contribution to the total market
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market and provide a detailed competitive landscape for market leaders
  • To profile key players and comprehensively analyze their market position in terms of ranking and core competencies2
  • To analyze strategic developments such as new product launches, collaborations, contracts, expansion and partnerships undertaken by the leading players in the wireless audio device market

Available customizations:

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  • Detailed analysis and profiling of additional market players based on various blocks of the supply chain
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Report Code
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