Wireless Audio Device Market Size by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023
The wireless audio device market is expected to reach USD 31.8 billion by 2023, at a CAGR of 10.06 % between 2017 and 2023. Audio and speaker technology has evolved significantly with the advent of wireless communication technologies.
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Wireless Audio Device Market Dynamics
Consumer preferences for portable devices
A significant shift in consumer preference can be observed through increasing consumer expenses on portable, high-quality audio devices. Audio device manufacturers have witnessed an increased shipment of wireless audio devices equipped with varied connectivity solutions such as Bluetooth, AirPlay, Wi-Fi, and SKAA; it is expected that sound bars, portable speakers, and other personal wireless audio devices, such as headphones, would contribute to the growth in the shipment. The emergence of portable audio devices with mobile technology has helped reposition these multi-functional devices as essential accessories. In short, the rise in the adoption of portable devices, such as smartphones and tablets, is generating a huge demand for wireless audio products.
The growing demand for smartphones, tablets, and various other portable computing devices has not only increased consumer expectations but has also led to increased portability. This factor has forced the consumer electronics sector to adapt to the changing trends in consumers' media consumption habits. The industry is rapidly innovating products by integrating wireless connectivity across a host of devices, such as sound bars, microphones, headphones, speaker docks, and home-theater-in-a-box (HTiB) systems.
Negative health effects on children and other users
The use of headphones to listen to music or talk over the phone affects the listening power of users. According to a study undertaken by the New York City Health Department, continuous exposure to loud noise (through loudspeakers, headphones, and so on) can damage the delicate inner ear cells and result in hearing impairment or complete hearing loss. Children and youngsters are more prone to such damages. In addition, Wi-Fi signals can create chronic sleep problems. Emissions from wireless electronic devices can interfere with the functioning of these medical devices, thereby adversely affecting the health of the users. Therefore, users of such implanted devices are recommended to avoid close exposure to other wireless devices. This factor adversely affects the growth of the market for wireless audio devices.
The wireless audio device market has a well-established network of manufacturers, distributors, and vendors. The companies providing component suppliers, technology providers, wireless audio device products, Small and Medium Enterprises (SMEs), distributors, and end customers are the key stakeholders in the supply chain of the market; while researchers, investors/funders, and key players bodies are the major influencers.
The prominent companies are well-established, financially stable players who have been operating in the industry for several years and have a diversified product portfolio, proprietary technologies, strong distribution networks across the globe, and offices at strategic locations.
Some of the key players in wireless audio device market include, Apple Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan), Voxx International Corporation (U.S.), Harman International Industries, Incorporated (U.S.), Bose Corporation (U.S.), Sonos, Inc. (U.S.), Dei Holdings Inc. (U.S.), Sennheiser Electronic GmbH & Co. KG (Germany) and Vizio, Inc. (U.S.).
Target audience for this report:
- Companies in the stereo and music system market
- Smartphone and audio devices companies
- Government and financial institutions as well as investment community
- Analysts and strategic business planners
- End users who want to know more about the wireless audio and the latest technological developments in this industry
- Research and Consulting Firms
Wireless Audio Device Market Report Scope:
Wireless Audio Device Market, By Product
- Speaker system
- Sound-bar
- Headsets
- Headphones
- Microphones
- Others
Wireless Audio Device Market,By Technology
- Bluetooth
- Wi-Fi
- Radio Frequency
- Airplay
- Bluetooth +Wi-Fi
- Others (AllPlay, WiSA, SKAA, Play-Fi, and KleerNet)
Wireless Audio Device Market, By Application
- Home Audio
- Consumer
- Commercial
- Automotive
- Others (Security and defense, industrial, and medical)
Wireless Audio Device Market, By Region
- Americas
- Europe
- Asia-Pacific
- RoW
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the clients specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakdown of the Americas market into the North and South American wireless audio market
Company Information
- Detailed analysis and profiling of additional market players (Up to 5)
The market for wireless audio device is expected to reach USD 31.8 billion by 2023, at a CAGR of 10.06 % between 2017 and 2023. This market is primarily driven by the growth of this market include the growth of smartphone market, increasing popularity of wireless technology, high expenditure on R&D for wireless audio technology, advancements in technologies, and the growing demand of infotainment services.
The speaker system market segment was the largest in wireless audio market in 2016. Wireless speakers are similar to conventional loudspeakers where audio signals are transmitted using radio frequency (RF), infrared (IR), near-field communication (NFC), or Bluetooth. The main benefit offered by the wireless speaker systems is that there are no wires connecting the speakers to the sound system; hence, there is no need for users to worry about tripping over wires that are connected to the speaker system.
Moreover, wireless headsets and microphones free up the users hands, which enables them to use a computer for making notes, handling documents, or performing other productive work. The headset market is expected to grow at the highest CAGR during the forecast period. The rapid growth of smartphone market is the major factor that is driving the wireless headset market.
The home audio segment was the largest market for wireless audio in 2016 and the consumer market is expected to grow at the highest CAGR during the forecast period. The wireless audio technology is a buzzword and gaining popularity in the vast consumer electronics market.. The growth of the consumer segment is majorly driven by the rapid growth of the smartphone, computer, and tablet markets. Most of the smartphones, tablets, and computers in the market are equipped with inbuilt Bluetooth and Wi-Fi connectivity thus its very convenient for users of smartphones, tablets, and computers to play music using wireless audio products.
The Americas accounted for the largest share in wireless audio market in terms of value as well as volume in 2016. The products based on advanced wireless technologies (such as Bluetooth, AirPlay, and Wi-Fi) and high disposable incomes of consumers are expected to boost sales of wireless audio devices in this region.
The APAC market is expected to grow at highest CAGR during the forecast period. APAC being the most populated region in the world the market for consumer electronics including smartphones, tablets, and wireless audio device is increasing rapidly, because most of the countries in this region are developing at a higher growth rate.
Compliance issues in the operating frequency, negative effects on the health of the children and other user groups may restrain the growth of the wireless audio market. However, the factors may not have a long-term negative impact on consumers due to the technological improvements. There is an increasing demand for smarter and connected experiences by consumers in the hospitality sector, this might be a good market opportunity for market.
One of the leading companies in market is Apple Inc. (U.S.), it manufactures and sells audio systems for the home entertainment, automotive, and professional audio markets. The company possesses strong technological expertise in audio related products that helps it to develop a series of innovative products. The company continuously launches new products with new advanced technologies that work as a strength to the company. The company designs, develops, and markets sound systems in all the major markets such as the U.S., Europe, Canada, Australia, Asia, the Caribbean, Central America, and South America. The diversified customer base provides a strong brand image and high customer loyalty for the company.
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Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 16)
2.1 Introduction
2.2 Research Data
2.2.1 Secondary Data
2.2.1.1 Key Data From Secondary Sources
2.2.2 Primary Data
2.2.2.1 Key Data From Primary Sources
2.2.2.2 Key Industry Insights
2.2.2.3 Breakdown of Primary Interviews
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 30)
4.1 Attractive Opportunities in the Wireless Audio Device Market
4.2 Wireless Audio Market, By Technology and Region, 2016
4.3 Geographical Snapshot of the Market, 20172023
4.4 Market for Consumer Applications
5 Wireless Audio Device Market Overview (Page No. - 34)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand for Smartphones as A Source of Entertainment
5.2.1.2 Consumer Preferences for Portable Devices
5.2.1.3 Advancements in Wireless Technologies
5.2.2 Restraints
5.2.2.1 Compliance Issues in Operating Frequency
5.2.2.2 Negative Health Effects on Children and Other User Groups
5.2.3 Opportunities
5.2.3.1 Significant Growth in the Market for Soundbars
5.2.3.2 Increasing Use of Wireless Audio Devices in the Hospitality and Leisure Sector
5.2.3.3 Growth in On-Demand Music Streaming Services
5.2.4 Challenges
5.2.4.1 Delivering High-Quality Audio
6 Industry Trends (Page No. - 40)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Industry Trends
7 Wireless Audio Device Market, By Product (Page No. - 43)
7.1 Introduction
7.2 Speaker Systems
7.3 Soundbars
7.3.1 Active Soundbars
7.3.2 Passive Soundbars
7.4 Headsets
7.4.1 Traditional Headsets
7.4.2 Wireless Earbuds
7.5 Headphones
7.6 Microphones
7.7 Others
8 Wireless Audio Device Market, By Technology (Page No. - 59)
8.1 Introduction
8.2 Bluetooth
8.3 Wi-Fi
8.4 Radio Frequency
8.5 Airplay
8.6 Bluetooth +Wi-Fi
8.7 Others
8.7.1 Allplay
8.7.2 Wisa
8.7.3 Skaa
8.7.4 Play-Fi
8.7.5 Kleernet
9 Wireless Audio Market, By Application (Page No. - 73)
9.1 Introduction
9.2 Home Audio
9.3 Consumer
9.3.1 Smartphones
9.3.2 Laptops/Computers
9.3.3 Gaming Consoles
9.4 Commercial
9.5 Automotive
9.6 Others
9.6.1 Security & Defense
9.6.2 Industrial
9.6.3 Medical
10 Regional Analysis (Page No. - 88)
10.1 Introduction
10.2 Americas
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.2.4 Others
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 UK
10.3.4 Others
10.4 APAC
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Others
10.5 Rest of the World (RoW)
10.5.1 Middle East
10.5.2 Africa
11 Competitive Landscape (Page No. - 111)
11.1 Overview
11.2 Ranking Analysis of the Top 5 Players in the Wireless Audio Market, 2016
11.3 Competitive Situations and Trends
11.3.1 Product Launches
11.3.2 Acquisitions and Agreements
11.4 Vendor Dive Overview
11.4.1 Vanguards
11.4.2 Dynamic Players
11.4.3 Innovators
11.4.4 Emerging Players
11.5 Competitive Benchmarking
11.5.1 Product Offerings By Major Players in the Market (25 Companies)
11.5.2 Business Strategies Adopted By Major Players in the Market (25 Companies)
12 Company Profiles (Page No. - 119)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, MnM View Key Relationship)*
12.1 Introduction
12.2 Apple Inc.
12.3 Samsung Electronics Co., Ltd.
12.4 Sony Corporation
12.5 Voxx International Corporation
12.6 Harman International Industries, Incorporated
12.7 Bose Corporation
12.8 Sonos, Inc.
12.9 DEI Holdings, Inc.
12.10 Sennheiser Electronic GmbH & Co. Kg
12.11 Vizio, Inc.
12.12 Key Innovators
12.12.1 Ossic Corporation
12.12.1.1 Business Overview
12.12.2 Phazon
12.12.2.1 Business Overview
12.12.3 Trόsound Audio
12.12.3.1 Business Overview
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 159)
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets Subscription Portal
13.4 Introducing RT: Real Time Market Intelligence
13.5 Available Customizations
13.6 Related Report
13.7 Author Details
List of Tables (65 Tables)
Table 1 Wireless Audio Device Market, By Product, 20152023 (USD Billion)
Table 2 Wireless Audio Market, By Product, 20152023 (Million Units)
Table 3 Wireless Audio Market for Speaker Systems, By Region, 20152023 (USD Billion)
Table 4 Wireless Audio Market for Speaker Systems, By Region, 20152023 (Million Units)
Table 5 Wireless Audio Marketfor Soundbars, By Type, 20152023 (USD Billion)
Table 6 Wireless Audio Market for Soundbars, By Type, 20152023 (Million Units)
Table 7 Wireless Audio Device Market for Soundbars, By Region, 20152023 (USD Million)
Table 8 Wireless Audio Market for Soundbars, By Region, 20152023 (Million Units)
Table 9 Wireless Audio Device Market for Headsets, By Type, 20152023 (USD Billion)
Table 10 Market for Headsets, By Type, 20152023 (Million Units)
Table 11 Market for Headsets, By Region, 20152023 (USD Billion)
Table 12 Market for Headsets, By Region, 20152023 (Million Units)
Table 13 Market for Headphones, By Region, 20152023 (USD Billion)
Table 14 Wireless Audio Device Market for Headphones, By Region, 20152023 (Million Units)
Table 15 Market for Microphones, By Region, 20152023 (USD Million)
Table 16 Market for Microphones, By Region, 20152023 (Million Units)
Table 17 Market for Other Wireless Products, By Region, 20152023 (USD Million)
Table 18 Market for Other Wireless Products, By Region, 20152023 (Million Units)
Table 19 Market, By Technology, 20152023 (USD Billion)
Table 20 Wireless Audio Market, By Technology, 20152023 (Million Units)
Table 21 Market for Bluetooth, By Application, 20152023 (USD Billion)
Table 22 Market for Bluetooth, By Application, 20152023 (Million Units)
Table 23 Market for Wi-Fi, By Application, 20152023 (USD Billion)
Table 24 Wireless Audio Market for Wi-Fi, By Application, 20152023 (Million Units)
Table 25 Market for Airplay, By Application, 20152023 (USD Million)
Table 26 Market for Airplay, By Application, 20152023 (Million Units)
Table 27 Market for Bluetooth +Wi-Fi, By Application, 20152023 (USD Million)
Table 28 Market for Bluetooth +Wi-Fi, By Application, 20152023 (Million Units)
Table 29 Wireless Audio Market for Other Technologies, By Application, 20152023 (USD Million)
Table 30 Market for Other Technologies, By Application, 20152023 (Million Units)
Table 31 Wireless Audio Device Market, By Application, 20152023 (USD Billion)
Table 32 Market, By Application, 20152023 (Million Units)
Table 33 Market for Home Audio Applications, By Technology, 20152023 (USD Billion)
Table 34 Market for Home Audio Applications, By Technology, 20152023 (Million Units)
Table 35 Wireless Audio Market for Consumer Applications, By Type, 20152023 (USD Billion)
Table 36 Market for Consumer Applications, By Type, 20152023 (Million Units)
Table 37 Wireless Audio Market for Consumer Applications, By Technology, 20152023 (USD Million)
Table 38 Market for Consumer Applications, By Technology, 20152023 (Million Units)
Table 39 Wireless Audio Market for Commercial Applications, By Technology, 20152023 (USD Million)
Table 40 Market for Commercial Applications, By Technology, 20152023 (Million Units)
Table 41 Wireless Audio Market for Automotive Applications, By Technology, 20152023 (USD Million)
Table 42 Market for Automotive Applications, By Technology, 20152023 (Million Units)
Table 43 Market for Other Applications, By Technology, 20152023 (USD Million)
Table 44 Market for Other Applications, By Technology, 20152023 (Million Units)
Table 45 Market, By Region, 20152023 (USD Billion)
Table 46 Wireless Audio Market, By Region, 20152023 (Million Units)
Table 47 Wireless Audio Market in the Americas, By Product, 20152023 (USD Billion)
Table 48 Market in the Americas, By Product, 20152023 (Million Units)
Table 49 Market in the Americas, By Country, 20152023 (USD Billion)
Table 50 American Wireless Audio Device Market, By Country, 20152023 (Million Units)
Table 51 Market in Europe, By Product, 20152023 (USD Billion)
Table 52 Market in Europe, By Product, 20152023 (Million Units)
Table 53 Market in Europe, By Country, 20152023 (USD Billion)
Table 54 Wireless Audio Device Market in Europe, By Country, 20152023 (Million Units)
Table 55 Market in APAC, By Product, 20152023 (USD Million)
Table 56 Wireless Audio Market in APAC, By Product, 20152023 (Million Units)
Table 57 Market in APAC, By Country, 20152023 (USD Million)
Table 58 Market in APAC, By Country, 20152023 (Million Units)
Table 59 Market in RoW, By Product, 20152023 (USD Million)
Table 60 RoW Wireless Audio Market, By Product, 20152023 (Million Units)
Table 61 Market in RoW, By Region, 20152023 (USD Million)
Table 62 Wireless Audio Device in RoW, By Region, 20152023 (Million Units)
Table 63 Ranking Analysis of the Top 5 Players in the Market in 2016
Table 64 Product Launches (20142017)
Table 65 Acquisitions and Agreements (20142017)
List of Figures (56 Figures)
Figure 1 Segmentation of Wireless Audio Device Market
Figure 2 Research Flow
Figure 3 Wireless Audio Market: Research Design
Figure 4 Market Size Estimation: Bottom-Up Approach
Figure 5 Market Size Estimation: Top-Down Approach
Figure 6 Market: Data Triangulation
Figure 7 Market for Headsets to Grow at the Highest Rate Between 2017 and 2023
Figure 8 Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 9 Bluetooth to Hold the Largest Size of the Market in 2017
Figure 10 Americas Held the Largest Share of the Market in 2016
Figure 11 Market to Witness Lucrative Growth Opportunities During the Forecast Period
Figure 12 Bluetooth Held the Largest Share of the Market in 2016
Figure 13 Wireless Audio Market for Wireless Earbuds to Grow at A Higher Rate Between 2017 and 2023
Figure 14 Market in India to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Market for Gaming Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 16 Growing Demand for Smartphones as A Source of Entertainment and Advancements in Wireless Technologies are Driving the Growth of Market
Figure 17 Global Smartphone Shipment, 20142016 (Billion Units)
Figure 18 Growth in the On-Demand Music Streaming Services in North America (20142016)
Figure 19 Major Value is Added During the Manufacturing and Distribution Stage
Figure 20 Wireless Audio Market, By Product
Figure 21 Market for Headsets to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Speaker Systems in APAC to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Active Soundbars to Grow at A Higher Rate During Forecast Period
Figure 24 Market for Wireless Earbuds to Grow at A Higher Rate Between 20172023
Figure 25 Market for Microphones in APAC to Grow at the Highest Rate During Forecast Period
Figure 26 Wireless Audio Device Market, By Technology
Figure 27 Market for Bluetooth+Wi-Fi to Grow at the Highest Rate During the Forecast Period
Figure 28 Market for Bluetooth for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 29 Market for Wi-Fi Technology for Home Audio Applications to Grow at the Highest Rate During the Forecast Period
Figure 30 Market for Bluetooth+Wi-Fi for Consumer Electronics Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 31 Wireless Audio Market, By Application
Figure 32 Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 33 Market for Airplay for Home Audio Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 34 Market for Gaming Console Applications to Grow at the Highest Rate During Forecast Period
Figure 35 Market for Radio Frequency for Commercial Applications to Grow at the Highest Rate During the Forecast Period
Figure 36 Market for Airplay for Automotive Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 37 Geographic Snapshot: Rapidly Growing Countries Such as India and China Emerging as High-Potential Markets (20172023)
Figure 38 Wireless Audio Market in APAC Estimated to Grow at the Highest Rate Between 2017 and 2023
Figure 39 Americas: Wireless Audio Market Snapshot (20172023)
Figure 40 Wireless Audio Market in the Americas for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 41 Europe: Wireless Audio Market Snapshot (20172023)
Figure 42 Wireless Audio Market in Europe for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 43 APAC: Wireless Audio Market Snapshot (20172023)
Figure 44 Wireless Audio Market in APAC for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 45 RoW: Wireless Audio Market Snapshot (20172023)
Figure 46 Wireless Audio Device Market in RoW for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 47 Companies Adopted New Product Launches as the Key Growth Strategy Between 2014 and 2017
Figure 48 Battle for Market Share: Product Launches Emerged as the Key Strategy
Figure 49 Dive Analysis
Figure 50 Geographic Revenue Mix of the Major Market Players (2015 and 2016)
Figure 51 Apple Inc.: Company Snapshot
Figure 52 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 53 Sony Corporation: Company Snapshot
Figure 54 Voxx International Corporation: Company Snapshot
Figure 55 Harman International Industries, Incorporated: Company Snapshot
Figure 56 Sennheiser Electronic GmbH & Co. Kg: Company Snapshot
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Growth opportunities and latent adjacency in Wireless Audio Device Market