Here are relevant reports on : marketing-technology-martech-market
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Marketing Cloud Platform Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical and Region - Global Forecast to 2027
The global marketing cloud platform market size is projected to reach USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period. Some of the major marketing cloud platform market vendors are Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), and Algonomy (US).
- Published: September 2022
- Price: $ 4950
- TOC Available:
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Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027
The global Mobile Apps and Web Analytics market is projected to reach USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. The Mobile Apps and Web Analytics vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Mobile Apps and Web Analytics market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
- Published: January 2023
- Price: $ 4950
- TOC Available:
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Social Media Analytics Market by Software (Social Media Marketing, Social Listening, Social Media Intelligence), Analytics Type (Predictive, Prescriptive), Business Function (Marketing (Trend Analysis, Forecasting), Sales) - Global Forecast to 2028
The global market for social media analytics is projected to reach USD 14.6 billion by 2028, at a CAGR of 24.9% during the forecast period. Major vendors in the global Social Media Analytics market are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India).
- Published: January 2024
- Price: $ 4950
- TOC Available:
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Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region — Forecast to 2022
The Digital Marketing Software market is projected to grow from USD 33.39 Billion in 2016 to USD 74.96 Billion by 2022. The global digital marketing software market is expected grow at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The forecast period has been considered from 2017 to 2022, while 2016 is considered as the base year for estimating the market study. Major vendors in the digital marketing software market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).
- Published: November 2017
- Price: $ 4950
- TOC Available:
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Pharma & Healthcare Social Media Marketing Strategies –
Increasing number of web users’ world wide (1.8 billion), development and popularity of web based community sites (Twitter, Facebook), tools and information centers (branded & unbranded sponsored communities) are changing approach towards Pharma and healthcare marketing and information sharing. In pharma industry social media has emerged as an effective tool for marketing, consumer engagement, monitoring & analyzing user generated content and building & changing brand perception. Social media is emerging as a strategic shift in organizations communication and operation model. Top pharmaceutical market players have started integrating social media in to their marketing mix. The effective social media marketing strategies that can help generate business exposure, market research data, relationship building and thus can prove as an important initiative to boom sales and overall business in the long term
- Published: August 2010
- Price: $ 4950
- TOC Available:
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A2P Messaging Market by Application (Authentication Services, Promotional & Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messaging Services, Notification & Alerts) - Global Forecast to 2029
The A2P messaging market size is projected to reach USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period. The A2P messaging market comprises major providers, such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). To increase their market share in the A2P messaging industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.
- Published: May 2024
- Price: $ 4950
- TOC Available:
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Data Wrangling Market by Business Function (Marketing and Sales, Finance, Operations, HR, and Legal), Component (Tools and Services), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023
The global data wrangling market is expected to grow from USD 1.29 Billion in 2018 to USD 3.18 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 19.7% during the forecast period. A rapid increase of data volumes across industry verticals is triggering organizations to incorporate advanced analytics algorithms in their systems to gain substantial insights that help them to stay competitive. The proliferation of data across verticals is one of the main growth for the data wrangling market. The major vendors offering data wrangling tools and services include Trifacta (US), Datawatch (US), Dataiku (France), IBM (US), SAS Institute (US), Oracle (US), Talend (US), Alteryx (US), TIBCO (US), Paxata (US), Informatica (US), Hitachi Vantara (US), Teradata (US), Datameer (US), Cooladata (US), Unifi (US), Rapid Insight (US), Infogix (US), Zaloni (US), Impetus (US), Ideata Analytics (India), Onedot (Switzerland), IRI (US), Brillio (US), and TMMData (US). These players have incorporated various strategies to expand their global presence to increase their market shares. The strategic partnerships, mergers and acquisitions, product upgrades, and expansions are some of the major strategies embraced by these players.
- Published: May 2018
- Price: $ 4950
- TOC Available:
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Content Services Platforms Market by Component, Enterprise Size, Deployment Mode, Business Function (Accounting & Legal, Sales & Marketing, and Procurement & Supply Chain) Vertical and Region - Global Forecast to 2027
The global content services platform market size is expected to reach USD 101.6 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The content services platform solutions vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. Some of the major content services platform market vendors are Microsoft (US), IBM (US), Open Text (Canada), Hyland (US), Box (US), Laserfiche (US), Adobe (US), Oracle (US), M-Files (US), SER Group (Germany), GRM Information Management (US), Intalio (France), Micro Focus (UK), Newgen (India), Kyochera (Japan), DocuWare (Germany), DocStar (US), Objective (Australia), and D.velop (Germany).
- Published: May 2022
- Price: $ 4950
- TOC Available:
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BPaaS Market by Business Process (Human Resource Management, Customer Service & Support, Accounting & Finance, Sales & Marketing, Procurement, SCM, and Operations), Deployment Model (Public, Private, Hyrbid Cloud) - Global Industry Forecast to 2028
The BPaaS market size is USD 92.2 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. Some of the key players operating in the BPaaS market are – Accenture (Ireland), Capgemini (France), Cognizant (US), IBM (US), HCL (India), TCS (India), Fujitsu (Japan), Genpact(US), Wipro (India), Tech Mahindra (India), EXL (US), DXC Technology (US), Conduent (US), Infosys BPM (India), Bizagi (US).
- Published: February 2024
- Price: $ 4950
- TOC Available:
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Big Data Market by Offering (Software (Big Data Analytics, Data Mining), Services), Business Function (Marketing & Sales, Finance & Accounting), Data Type (Structured, Semi-structured, Unstructured), Vertical and Region - Global Forecast to 2028
The big data market is projected to reach USD 401.2 billion by 2028, at a CAGR of 12.7% during the forecast period. Some major players in the big data market include Oracle (US), Microsoft (US), SAP (Germany), IBM (US), and SAS Institute (US) along with startups and SMEs such as Sisense (US), Ataccama (Canada), Imply (US), Centerfield (US), and Datapine (Germany).
- Published: January 2024
- Price: $ 4950
- TOC Available:
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