South-Korea AI in Sports Market Size, Share,Trends, Growth Analysis Report, 2029

Name: South-Korea AI in Sports Market Size, Share,Trends, Growth Analysis Report, 2029
Creator: MarketsandMarkets

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Part of: AI in Sports Market (Global)

The South Korea AI in Sports Market was valued at $26.9 Million in 2024 and projected to reach to $93.5 Million by 2029, representing a compound annual growth rate of 23.0%. South Korea's AI in Sports market is poised for exceptional growth through 2029, driven by the nation's technological prowess, substantial government support for sports innovation, and increasing investment from both domestic and international stakeholders.

South Korea AI in Sports Market (2024-2029) : Size and Share

CAGR of

USD Million

South Korea AI in Sports Market Trends and Insights

This represents a compound annual growth rate (CAGR) of 23.0%, significantly outpacing global growth trends.
South Korea's advanced technological infrastructure, strong investment in sports innovation, and early adoption of AI solutions position the country as a regional leader in this emerging sector. The market growth in South Korea is driven by increasing demand for AI-powered analytics, player performance optimization, and fan engagement solutions across professional sports leagues and organizations.
South Korea's competitive sports ecosystem, including major football, baseball, and esports industries, creates substantial opportunities for AI integration.
Between 2024 and 2029, South Korea is expected to capture growing market share as domestic and international technology providers expand their AI sports offerings to meet local demand..

Key Market Statistics

CAGR (2024-2029) 23.0% CAGR
Market Size, 2024 ~USD 26.9 Million
Forecast, 2029 ~USD 93.5 Million
Country South Korea

South Korea AI in Sports Market Overview

Exceptional Growth Trajectory :

South Korea's AI in Sports market is expanding at 23% CAGR, nearly 40% faster than the global average of 16.7%, reflecting the nation's commitment to sports technology innovation and digital transformation.

Strong Technological Foundation :

South Korea's world-class digital infrastructure, 5G leadership, and tech-savvy population create an ideal ecosystem for AI sports applications including player analytics, fan engagement, and performance optimization.

Significant Market Expansion :

The market is projected to grow from USD 26.9 million in 2024 to USD 93.5 million by 2029, representing a 247% increase over five years and demonstrating substantial investor confidence in South Korean sports AI solutions.

Early Adoption Leadership :

South Korean sports organizations, including professional leagues and Olympic committees, are early adopters of AI technologies, positioning the nation as a regional hub for sports innovation and attracting international partnerships.

South Korea AI in Sports Market Dynamics

The country's professional sports leagues, including baseball, soccer, and esports, are rapidly integrating AI solutions for player performance analysis, injury prevention, and fan experience enhancement. The market's 23% CAGR reflects growing demand for advanced analytics platforms, computer vision systems, and AI-powered coaching tools.
South Korea's position as a global technology leader, combined with its passionate sports culture and strong digital infrastructure, creates a compelling investment landscape.
Continued expansion is expected as more organizations recognize AI's competitive advantages and as emerging applications in sports broadcasting and fan engagement mature..

Related Ecosystem

Software And Services

Top Technologies

Natural Language Processing (NLP)
Machine Learning
Supply Chain Management
Predictive Analytics
Image Sensors

Top Companies

International Business Machines Corporation
MICROSOFT CORPORATION
Oracle Corporation
SAP SE
Amazon.com, Inc.

Analytics

Top Technologies

Natural Language Processing (NLP)
Machine Learning
Supply Chain Management
Predictive Analytics
Image Sensors

Top Companies

International Business Machines Corporation
MICROSOFT CORPORATION
Oracle Corporation
SAP SE
GOOGLE

Key Takeaways

South Korea's AI in Sports market will grow from USD 26.9M (2024) to USD 93.5M (2029) at a 23.0% CAGR.
South Korea's advanced tech infrastructure and sports culture drive faster adoption compared to global averages.
South Korea's esports and professional sports leagues are primary growth catalysts for AI investment.
South Korea is positioned as a regional innovation hub for AI sports solutions in Asia Pacific.

AI in Sports Market Report Scope

Report Metric	Details
Base Year	2024
Fastest Growing Segment	FAN ENGAGEMENT (Application)
Forecast Period	2024-2029
Growth Rate	CAGR of 16.7% from 2024 to 2029
Largest Segment	DEVICES (Technology)
Market Size Base Year (Billions)	~USD 1.03 (2024)
Revenue Forecast (Billions)	~USD 2.24 (2029)
Segments Covered	Offering, Sports Solution, Service Type, Type, Sports Type, End User, Solution, Service, Professional Service, Individual Sport, Team Sport, Technology, Sports, Component, Deployment Mode, Application

South Korea AI in Sports Market Report Segmentation

16 segment dimensions are covered across the global market.

By Offering

Services
Solutions

By Sports Solution

Broadcast Management
Fan Engagement & Experience Enhancement
Game Strategy & Coaching Solutions
Other Solutions
Performance Analytics
Player Monitoring

By Service Type

Managed Services
Professional Services

By Type

American Football/Rugby
Athletics
Baseball
Basketball
Boxing
Consulting
Cricket
E-Sports
Generative AI
Hockey
Individual Sports
Other AI
Racing
Soccer
Support & Maintenance
System Integration & Implementation
Team Sports
Tennis

By Sports Type

E-Sports
Individual Sports
Team Sports

By End User

Athletes
Clubs
Coaches
Leagues
Other End Users
Sports Associations
Sports Media & Broadcasting
Sports Teams

By Solution

Broadcast Management
Fan Engagement And Experience Enhancement
Game Strategy And Coaching Solutions
Other Solutions
Performance Analytics
Player Monitoring

By Service

Managed Services
Professional Services

By Professional Service

Consulting
Support & Maintenance
System Integration & Implementation

By Individual Sport

Athletics
Boxing
Racing
Tennis

By Team Sport

American Football/Rugby
Baseball
Basketball
Cricket
Hockey
Soccer

By Technology

Devices
E-Sports
Smart Stadiums
Sports Analytics

By Sports

American Football/Rugby
Baseball
Basketball
Cricket
E-Sports
Golf
ICE Hockey
Soccer
Tennis

By Component

Services
Solutions

By Deployment Mode

Cloud
On-Premises

By Application

Broadcast Management
Fan Engagement
Other Applications
Performance Analytics
Player And Team Valuation
Player Fitness And Safety

Target Audience

Sports Technology Vendors : AI and analytics software providers need South Korea-specific market data to develop localized solutions, understand competitive dynamics, and identify partnership opportunities with Korean sports organizations and leagues.
Investment Firms & VCs : Investors targeting high-growth Asian tech markets require detailed South Korean market analysis to evaluate funding opportunities, assess portfolio company positioning, and identify emerging startups in sports AI.
Professional Sports Organizations : Korean sports leagues, teams, and federations need market intelligence to benchmark AI adoption, evaluate vendor solutions, and understand competitive advantages of implementing advanced analytics and performance technologies.
Strategic Consultants : Management consulting firms advising clients on sports innovation and digital transformation require South Korea-specific market data to develop informed strategies and recommendations for technology adoption.
Corporate Strategists : Technology companies and conglomerates planning market entry or expansion in South Korean sports need comprehensive market analysis to assess opportunity size, competitive landscape, and go-to-market strategies.

Reasons to Buy this Report

Market-Specific Growth Intelligence : Gain detailed insights into South Korea's unique 23% CAGR trajectory, understanding the specific drivers and dynamics that differentiate this market from global trends and competing regional markets.
Competitive Positioning Strategy : Identify opportunities to enter or expand within South Korea's rapidly growing AI sports ecosystem, with actionable intelligence on market gaps, key players, and emerging segments through 2029.
Investment Decision Support : Access comprehensive market sizing and forecasting data to support investment decisions, partnership evaluations, and resource allocation strategies specific to the South Korean sports AI landscape.
Regional Hub Insights : Understand South Korea's role as a technology leader and regional innovation hub, including insights into how Korean solutions are influencing broader Asian sports markets and international expansion opportunities.
Stakeholder-Specific Analysis : Receive tailored insights for sports organizations, technology vendors, investors, and service providers operating in or targeting South Korea's high-growth AI sports market segment.

Frequently asked questions

What is the current size of South Korea's AI in Sports market?

South Korea's AI in Sports market was valued at USD 26.9 million in 2024 and is expected to grow to USD 93.5 million by 2029.

What is the growth rate for AI in Sports in South Korea?

South Korea's AI in Sports market is projected to grow at a compound annual growth rate (CAGR) of 23.0% from 2024 to 2029.

Which sports sectors are driving AI adoption in South Korea?

South Korea's esports industry, professional football, baseball leagues, and emerging digital sports platforms are primary drivers of AI adoption and investment.

How does South Korea's market growth compare to global trends?

South Korea's 23.0% CAGR significantly exceeds the global AI in Sports market CAGR of 16.7%, reflecting the country's technological leadership and sports innovation focus.

What factors support AI market expansion in South Korea?

South Korea's advanced digital infrastructure, high tech adoption rates, competitive sports ecosystem, and strong investment in innovation create favorable conditions for AI sports solutions.

RESEARCH METHODOLOGY

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect valuable information for a technical, market-oriented, and commercial study of the AI in Sports market. The primary sources have been mainly industry experts from the core and related industries and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.

Secondary Research

In the secondary research process, various secondary sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources. Several journals and associations, such as Artificial Intelligence in Sport Programme 2024, AI for Sport Conference 2nd Edition, were also referred to. Secondary research was used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both the market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the AI in Sports market. The primary sources from the demand side included AI in Sports end users, consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts from enterprises and government associations.

*Others include sales managers, marketing managers, and product managers.
Note: Tier 1 companies’ revenue is more than USD 1 billion; Tier 2 companies ‘revenue ranges between
USD 500 million to 1 billion; and Tier 3 companies’ revenue ranges in between USD 100 million
and USD 500 million

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the AI in Sports market. The first approach involves estimating market size by summing up the revenue companies generate by selling AI solutions for Sports.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

Key players in the market have been identified through extensive secondary research.
In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

AI in Sports Market : Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Market Definition

AI in Sports refers to the integration and application of artificial intelligence technologies to enhance various aspects of the sports industry. This includes improving athletic performance, optimizing game strategies, enriching fan experiences, and managing operations efficiently. AI-powered solutions in sports leverage data analytics, machine learning, computer vision, and natural language processing to analyze vast amounts of data and deliver actionable insights.

Additionally, AI automates broadcasting, generates real-time analytics, and improves operations such as ticketing, crowd management, and scheduling, transforming the way sports are played, managed, and consumed.

Stakeholders

Sports Teams and Athletes
Coaches and Managers
Sports Data Providers
Technology Providers
Sports Broadcast Networks
Sports Organizations
Fans and Consumers
Sponsors and Advertisers
Health and Fitness Professionals
Sports Medicine Specialists
Sports Analytics Firms
Sports Betting Companies
Media and Content Creators
Equipment Manufacturers
Regulatory Bodies
Esports Organizations
Academic Institutions and Researchers
AI Startups and Innovators

Report Objectives

To determine, segment, and forecast the AI in Sports market based on offering (solutions and services), technology (Generative AI and Other AI), sport type (Individual Sports, Team Sports, E-Sports), end user (Sports Associations, Sports Teams, Sports Media and Broadcasting,and Other), and region in terms of value
To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
To study the complete value chain and related industry segments and perform a value chain analysis of the market landscape
To strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
To analyze the industry trends, pricing data, patents, and innovations related to the market
To analyze the opportunities for stakeholders by identifying the high-growth segments of the market
To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies
To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and R&D activities

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

Analysis for additional countries (up to five)

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REPORT COVERAGE

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Report Description
Market Overview
Market Dynamics
Related Ecosystem
Key Takeaways
Market Scope
Report Segmentation
Target Audience
Key Companies

Market Size in	USD 26.32 MN
Market Forecast in
CAGR
Forecast Period
Units Considered	Value (USD MN)