Sports Analytics Market by Type (Solutions & Services), by Applications (Player Analysis, Team Performance Analysis, Health Assessment, Video Analysis, Data Interpretation & Analysis, Fan Engagement), by Deployment Type & by Region - Global Forecast to 2021

The increasing volume of on-field and off-field data generated among various sports organizations has led to an increase in managing these data to analyze them. This need is driving the adoption of sports analytics solutions. Analytics and big data technologies have found huge potential in various industries, including sports. The increasing demand of coaches, mentors, and other management officials for real-time access to the insights of relevant information presents huge potential for sports analytics market. The demand for cloud-based sports analytics solutions is also expected to increase due to the lack of budget allocation for hiring technical skills and experts to analyze data for sports organization. These are some of the major factors expected to augment the growth of the market. Moreover, in order to remain competitive, organizations are adopting sports analytics solutions. The overall market has been segmented by type, deployment type, application, and region. The study has been conducted on a global level, covering five regions namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The overall market is expected to grow from USD 123.7 Million in 2016 to USD 616.7 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 37.9%.

The research methodology used to estimate and forecast the sports analytics market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the market from the revenues of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which are then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments.

The breakdown of profiles of primary is depicted in the below figure:

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The sports analytics ecosystem consists of vendors and end users. The vendors provide solution and services to the end users for different application areas. The vendors consist of some major players such as IBM, SAP, SAS, Tableau Software, Oracle, STATS LLC, Prozone, Sportingmindz, TruMedia Networks and Opta. However end users include all the sports organizations that includes domestic and international franchisees, clubs, associations, and sports academies.

Key Target Audience

• Sports Analytics solution
• Internet Service Providers (ISPs)
• Sports Teams
• Sports Franchisees and clubs
• Domestic Sports Academies
• Sports Associations and Boards
• Third Party Providers
• Cloud Service Providers (CSPs)
• Managed Service Providers (MSPs)
• System Integrators
• Technology Infrastructure
• Networking companies
• Application design and development providers
• Value Added Resellers (VARs)

Scope of the Report

The research report segments the Sports analytics market to following sub-markets:

By Type

• Solutions
• Services

By Applications

• Player analysis
• Team performance analysis
• Health assessment
• Video analysis
• Data interpretation and analysis
• Fan engagement
• Others

By Deployment Type

• On-Premises
• Cloud

By Region:

•  North America
• Europe
• Asia-Pacific
• Middle East and Africa
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

• Further breakdown of the North America Sports Analytics Market
• Further breakdown of the Europe market  
• Further breakdown of the APAC market
• Further breakdown of the MEA market  
• Further breakdown of the Latin America market   

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
           1.3.3 Currency
    1.4 Limitations
    1.5 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities in the Market
    4.2 Market Snapshot By Deployment Type
    4.3 Market Size of Top Applications and Regions
    4.4 Global Sports Analytics Market Potential

5 Sports Analytics Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Amount of On-Field Data
                    5.3.1.2 Growing Demand for Real-Time Data Access
                    5.3.1.3 Increasing Demand for Predictive Insights Into Fan Preferences
           5.3.2 Restraints
                    5.3.2.1 Lack of Awareness About Technology in Sports
                    5.3.2.2 Budget Constraints
           5.3.3 Opportunities
                    5.3.3.1 Availability of Cost-Effective and High-End Computing Solutions
                    5.3.3.2 Increasing Demand of Analytics for Complex Data Streaming
           5.3.4 Challenges
                    5.3.4.1 Lack of Appropriate Analytical Skills

6 Sports Analytics Market: Industry Trends (Page No. - 42)
    6.1 Introduction
    6.2 Value-Chain Analysis
    6.3 Strategic Benchmarking

7 Sports Analytics Market Analysis, By Type (Page No. - 44)
    7.1 Introduction
    7.2 Solutions
    7.3 Services
           7.3.1 Professional Services
           7.3.2 Managed Services

8 Sports Analytics Market Analysis, By Application (Page No. - 49)
    8.1 Introduction
    8.2 Player Analysis
    8.3 Team Performance Analysis
    8.4 Video Analysis
    8.5 Health Assessment
    8.6 Data Interpretation and Analysis
    8.7 Fan Engagement and Digital Experience Analysis
    8.8 Others
           8.8.1 Hospitality Management
                    8.8.1.1 Venue Management
                    8.8.1.2 Food and Beverages Management
           8.8.2 Marketing and Sales Management

9 Sports Analytics Market Analysis, By Deployment Model (Page No. - 57)
    9.1 Introduction
    9.2 On-Premises
    9.3 Cloud Deployment

10 Geographic Analysis (Page No. - 62)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Canada
     10.3 Europe
             10.3.1 U.K.
     10.4 Asia-Pacific
             10.4.1 China
     10.5 Middle East and Africa
             10.5.1 Uae
             10.5.2 South Africa
     10.6 Latin America
             10.6.1 Mexico

11 Competitive Landscape (Page No. - 81)
     11.1 Overview
     11.2 Competitive Situations and Trends
             11.2.1 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions
             11.2.2 New Product Launches
             11.2.3 Mergers and Acquisitions

12 Company Profiles (Page No. - 89)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Introduction
     12.2 International Business Machines Corporation
     12.3 SAP SE
     12.4 Oracle Corporation
     12.5 SAS Institute, Inc.
     12.6 Tableau Software, Inc.
     12.7 Stats LLC
     12.8 Prozone Sports Ltd. (A Stats Company)
     12.9 Opta Sports
     12.10 Sportingmindz Technology Pvt. Ltd.
     12.11 Trumedia Networks

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Key Innovators (Page No. - 113)
     13.1 Competitive Sports Analysis (CSA)
             13.1.1 Business Overview
             13.1.2 Products and Services Offered
             13.1.3 Key Strategies
     13.2 Synergy Sports Technology
             13.2.1 Business Overview
             13.2.2 Key Strategies

14 Appendix (Page No. - 114)
     14.1 Insights From Industry Experts
     14.2 Other Developments
     14.3 Discussion Guide
     14.4 Available Customizations
     14.5 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.6 Related Reports

List of Tables (53 Tables)

Table 1 Global Sports Analytics Market Size and Growth, 2014–2021 (USD Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Sports Analytics Market Size, By Type, 2014–2021 (USD Million)
Table 7 Solutions: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Services: Market Size, 2014–2021 (USD Million)
Table 9 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Professional Services: Market Size, By Region, 2016–2021 (USD Billion)
Table 11 Managed Services: Market Size, By Region, 2016–2021 (USD Billion)
Table 12 Sports Analytics Market Size, By Application, 2014–2021 (USD Million)
Table 13 Player Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Team Performane Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Video Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Health Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Data Interpretation and Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Fan Engagement and Digital Experience Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Other Applications:Market Size, By Region, 2014–2021 (USD Million)
Table 20 Sports Analytics Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 21 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Sports Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 24 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 25 U.S.: Market Size, By Application, 2014–2021 (USD Million)
Table 26 U.S.: Market Size, By Type, 2014–2021 (USD Million)
Table 27 U.S.: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 28 Canada: Market Size, By Application, 2014–2021 (USD Million)
Table 29 Canada: Market Size, By Type, 2014–2021 (USD Million)
Table 30 Canada: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 31 Europe: Market Size, By Country, 2014–2021 (USD Million)
Table 32 U.K.: Market Size, By Application, 2014–2021 (USD Million)
Table 33 U.K.: Market Size, By Type, 2014–2021 (USD Million)
Table 34 U.K.: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 35 APAC: Market Size, By Country, 2014–2021 (USD Million)
Table 36 China: Market Size, By Application, 2014–2021 (USD Million)
Table 37 China: Market Size, By Type, 2014–2021 (USD Million)
Table 38 China: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 39 Mea: Market Size, By Country, 2014–2021 (USD Million)
Table 40 Uae: Market Size, By Application, 2014–2021 (USD Million)
Table 41 Uae: Market Size, By Type, 2014–2021 (USD Million)
Table 42 Uae: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 43 South Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 44 South Africa: Market Size, By Type, 2014–2021 (USD Million)
Table 45 South Africa: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 46 Latin America: Sports Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 47 Mexico: Market Size, By Application, 2014–2021 (USD Million)
Table 48 Mexico: Market Size, By Type, 2014–2021 (USD Million)
Table 49 Mexico: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 50 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2013–2016
Table 51 New Product Launches, 2013–2016
Table 52 Mergers and Acquisitions, 2013–2016
Table 53 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2013–2016

List of Figures (41 Figures)

Figure 1 Market Segmentation
Figure 2 Sports Analytics Market: Research Design
Figure 3 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Sports Analytics Market Size, 2016–2021 (USD Million)
Figure 8 Services are Expected to Exhibit the Highest Growth During the Forecast Period
Figure 9 Health Assessment Solutions are Expected to Exhibit the Highest Growth During the Forecast Period
Figure 10 Regional Market Snapshot: APAC Will Present the Opportunities to Drive the Market
Figure 11 Lucrative Growth Prospects in the Sports Analytics Market
Figure 12 Cloud Deployment Type is Expected to Present Lucrative Growth Prospects in Market
Figure 13 North America Holds the Maximum Share in the Sports Analytics Market in 2016
Figure 14 Asia-Pacific is Expected to Enter the High Growth Phase
Figure 15 Evolution of Sports Analytics
Figure 16 Analysis of Drivers, Restraints, Opportunities, and Challenges
Figure 17 Value-Chain Analysis (2016)
Figure 18 Services are Expected to Have the Highest CAGR During the Forecast Period
Figure 19 Player Analysis Applications are A Lucrative Market
Figure 20 Cloud-Based Sports Analytics Solutions are Expected to Grow at the Highest Rate From 2016 to 2021
Figure 21 On-Premise Sports Analytics Solution is Expected to Grow at the Highest Rate in APAC From 2016 to 2021
Figure 22 Cloud-Based Sports Analytics Solution in North America is Expected to Have the Maximum Share in 2016
Figure 23 Asia-Pacific is Expected to Have the Highest Growth Rate From 2016 to 2021
Figure 24 Geographic Snapshot: Rapidly Growing Markets are Emerging as New Hotspots
Figure 25 North America Market Snapshot: On-Premises Deployment to Contribute Maximum to the Market
Figure 26 Asia-Pacific Sports Analytics Market Snapshot: Team Performance Analysis is Expected to Gain Popularity Among Users
Figure 27 Companies Adopted New Product Launches as the Key Growth Strategies From 2013 to 2016
Figure 28 Product Mix of Top 5 Companies Between 2013 and 2016
Figure 29 Market Evaluation Framework: Significant Number of Partnerships, Agreements, Collaborations, and Business Expansions Have Fuelled the Growth From 2014 to 2016
Figure 30 Battle for Market Share: Partnerships, Agreements, Collaborations, and Business Expansions Were the Key Strategies During the Forecast Period
Figure 31 Geographic Revenue Mix of Top 4 Market Players
Figure 32 IBM Corporation: Company Snapshot
Figure 33 IBM Corporation: SWOT Analysis
Figure 34 SAP SE: Company Snapshot
Figure 35 SAP SE: SWOT Analysis
Figure 36 Oracle Corporation: Company Snapshot
Figure 37 Oracle Corporation: SWOT Analysis
Figure 38 SAS Institute, Inc.: Company Snapshot
Figure 39 SAS Institute, Inc.: SWOT Analysis
Figure 40 Tableau Software, Inc.: Company Snapshot
Figure 41 Tableau Software, Inc.: SWOT Analysis

The Sports Analytics market is expected to grow from USD 123.7 Million in 2016 to USD 616.7 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 37.9%. Sports analytics helps various sports organizations management to analyze data from multiple sources and estimate future probabilities to improve decision making for game and business processes. Predictive analytics model is the core of sports analytics which helps to analyze the big data in sports. Such data are related to teams, players, game strategies, fitness and health, social media, public forums, and fans. Thus, sports analytics is can help understand the probability of risk and opportunities in the sports industry.

The term predictive analytics came into existence in the late 1970s. In 1960s, corporations and research institutions had started using non-linear programming which led to the commercialization of prescriptive and descriptive analytics. Until recently, analytics were used only in industries such as BFSI, travel, and logistics for analyzing risk related to their businesses and historical and real-time streaming business data so as to predict future insights and improve their decision making. Since 2010, with the advancement of cloud and other technologies, the adoption of analytics is rising in the sports industry.

Furthermore, the rising need of various sports organizations to draw insights from the ever increasing volume of on-field and off-field data and the rising need for obtaining real-time insights delivered on smartphones and mobile devices are some of the reasons for high adoption of Sports Analytics solutions. However, there is a lack of awareness regarding the usage of analytics and technology in sports organizations and teams in various countries across the regions of MEA and APAC. Moreover, there are restraining factors such as budget constraints and high cost require to hire technical person with analytical abilities and expertise to analyze the sports data that are hindering the growth of the sports analytics market.

Player and team performance analysis solutions are estimated to exhibit the highest adoption rate. Moreover, the increasing adoption of cloud-based solutions and demand for analytics for complex structured data streaming, will present new avenues for the growth in the future. Various sports analytics applications such as player analysis, team performance analysis, health assessment, video analysis, data interpretation and analytics, fan engagement, and other applications include hospitality management and sales & marketing management. Some of the major players offering solutions with these features include IBM, SAP, SAS, Tableau Software, STATS LLC, Prozone, Opta, and TruMedia.

The Sports Analytics market has been segmented on the basis of regions into North America, Asia-Pacific (APAC), Europe, Latin America, and Middle East and Africa (MEA). North America, followed by Europe and APAC, is estimated to hold the largest market share of the overall Sports Analytics market in 2016 and would grow at a CAGR of 38.4% from 2016 to 2021. North America is rapidly deploying the Sports Analytics solution due to the dynamic market environment and higher technological adoption. Latin America and MEA regions are witnessing a slow growth in the adoption of Sports Analytics solution due to low technological implementations and less inclination of Middle East countries towards sports.

The companies such as IBM, SAP, SAS, Tableau Software, STATS LLC, Oracle, and others have adopted various growth strategies to increase their share in the market. Partnerships and collaborations was the major strategy as that accounted for a share of 64% of the total strategic developments in the Sports Analytics market. Furthermore, companies such as Sportingmindz, Opta and Prozone launched new products and services to enhance their product offerings and expand their market. This strategy accounted for 15% of the total strategic developments. The strategy of mergers and acquisitions accounted for 21% share of the total strategic developments.

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