New Zealand Veterinary Ultrasound Market (2026-2031)
The New Zealand Veterinary Ultrasound Market was valued at $1.62 Million in 2026 and projected to reach to $2.36 Million by 2031, representing a compound annual growth rate of 7.9%. New Zealand's veterinary ultrasound market is positioned for steady expansion through 2031, driven by increasing awareness of diagnostic imaging benefits among veterinary practitioners and pet owners.
| Market Size in | USD 26.32 MN |
| Market Forecast in | |
| CAGR | |
| Forecast Period | |
| Units Considered | Value (USD MN) |
New Zealand Veterinary Ultrasound Market Trends and Insights
- This growth trajectory reflects New Zealand's commitment to advancing animal healthcare diagnostics and the increasing adoption of ultrasound technology across veterinary clinics and animal hospitals.
- New Zealand's market expansion is driven by rising pet ownership, growing demand for non-invasive diagnostic tools, and improved access to advanced veterinary equipment in both urban and rural regions. The veterinary ultrasound sector in New Zealand is benefiting from heightened awareness among pet owners regarding preventive care and early disease detection.
- New Zealand's veterinary professionals are increasingly integrating ultrasound imaging into routine diagnostic protocols, supporting the market's 7.9% compound annual growth rate through 2031.
- Investment in veterinary infrastructure and the modernization of animal healthcare facilities across New Zealand continue to create favorable conditions for market expansion..
Key Market Statistics
- CAGR (2026-2031) 7.9% CAGR
- Market Size, 2026 ~USD 1.62 Million
- Forecast, 2031 ~USD 2.36 Million
- Country New Zealand
New Zealand Veterinary Ultrasound Market Overview
Market Valuation Growth :
New Zealand's veterinary ultrasound market is valued at USD 1.62 million in 2026, with projections reaching USD 2.36 million by 2031, representing a robust 7.9% CAGR over the forecast period.
Outpacing Global Growth :
New Zealand's market CAGR of 7.9% exceeds the global veterinary ultrasound market growth rate of 7.6%, indicating stronger regional adoption and investment in advanced animal diagnostic technologies.
Veterinary Infrastructure Expansion :
Increasing adoption of ultrasound technology across New Zealand's veterinary clinics and animal hospitals reflects the country's commitment to modernizing animal healthcare diagnostics and improving clinical outcomes.
Regional Healthcare Standards :
New Zealand's growing veterinary ultrasound market aligns with the nation's high standards for animal welfare and veterinary care, driving demand for advanced diagnostic imaging solutions in both urban and rural practices.
New Zealand Veterinary Ultrasound Market Dynamics
- The market's 7.9% CAGR reflects growing investment in modern veterinary facilities and the rising demand for non-invasive diagnostic tools across companion animal, equine, and livestock sectors. Key growth drivers include technological advancements in portable ultrasound systems, expanding veterinary education programs emphasizing diagnostic imaging, and rising pet ownership rates across New Zealand.
- The market is expected to benefit from improved accessibility to ultrasound equipment and growing adoption among rural veterinary practices, supporting the country's broader animal healthcare modernization agenda..
Related Ecosystem
Animal Health
- Polymerase Chain Reaction (PCR) Tests
- Porcine
- Immunodiagnostics
- Lateral Flow Assays
- Microarrays
- Zoetis Inc.
- Patterson Companies, Inc.
- Virbac
- Elanco Animal Health Incorporated
- BOEHRINGER INGELHEIM GMBH
Medical Devices
- Polymerase Chain Reaction (PCR)
- Magnetic Resonance Imaging (MRI)
- Disposable Autoinjectors
- Pulse Oximeters
- Blood Pressure Monitors
- Medtronic plc
- Abbott Laboratories
- Stryker Corporation
- Becton, Dickinson and Company
- CONMED Corporation
Key Takeaways
- New Zealand's veterinary ultrasound market is valued at USD 1.62 million in 2026 and is forecast to reach USD 2.36 million by 2031.
- New Zealand demonstrates a robust 7.9% CAGR, outpacing the global average and reflecting strong regional demand for advanced diagnostic imaging.
- Rising pet ownership and increased focus on preventive animal healthcare are primary growth drivers in New Zealand's veterinary ultrasound sector.
- New Zealand's investment in veterinary infrastructure and modernization of animal healthcare facilities supports sustained market expansion through 2031.
Veterinary Ultrasound Market Report Scope
| Report Metric | Details |
|---|---|
| Base Year | 2026 |
| Fastest Growing Segment | ORTHOPEDICS (Application) |
| Forecast Period | 2026–2031 |
| Growth Rate | CAGR of 7.6% from 2026 to 2031 |
| Largest Segment | DIGITAL IMAGING (Technology) |
| Market Size Base Year (Billions) | ~USD 0.47 (2026) |
| Revenue Forecast (Billions) | ~USD 0.68 (2031) |
| Segments Covered | Type, Technology, Animal Type, Application, End User, Product, Equipment Type |
New Zealand Veterinary Ultrasound Market Report Segmentation
7 segment dimensions are covered across the global market.
By Type
- 2D
- 3D/4D
- Bovine
- Cart-Based
- Cat
- Cats
- Dog
- Dogs
- Doppler
- Equine
- Other Large Animals
- Other Small Companion Animals
- Portable
- Swine
By Technology
- Contrast Imaging
- Digital Imaging
By Animal Type
- Large Animals
- Large Farm Animals
- Other Animals
- Small Companion Animals
By Application
- Cardiology
- Obstetrics/Gynecology
- Orthopedics
- Other Applications
By End User
- Other End Users
- Veterinary Academic Institutes
- Veterinary Clinics
- Veterinary Hospitals
By Product
- Accessories & Consumables
- Equipment
- Software
By Equipment Type
- Cart-Based
- Portable
Target Audience
- Veterinary Equipment Manufacturers : Manufacturers need New Zealand-specific market data to assess market size, growth potential, and localization requirements for ultrasound equipment distribution and service support in the region.
- Veterinary Clinic Operators : Clinic owners and managers require market insights to justify capital investments in ultrasound technology, benchmark against regional adoption rates, and plan equipment upgrades aligned with market trends.
- Healthcare Investment Firms : Investors evaluating opportunities in New Zealand's veterinary sector need precise market valuations, growth forecasts, and regional dynamics to assess investment returns and portfolio positioning.
- Veterinary Education Institutions : Universities and training centers need market data to align curriculum development with industry demand for ultrasound expertise and to understand employment opportunities for graduates in New Zealand.
- Healthcare Consultants & Advisors : Consultants advising veterinary practices and healthcare organizations require New Zealand market intelligence to develop strategic recommendations, competitive analyses, and growth strategies for clients.
Key Companies in the New Zealand Veterinary Ultrasound Market
| Company | HQ | Ownership | Strongest segments |
|---|---|---|---|
| GE HEALTHCARE | United States | Public Company | Imaging,Advanced Visualization Solutions (AVS),Patient Care Solutions (PCS), |
| ESAOTE S.P.A. | Italy | Private Company | Ultrasound diagnostic imaging systems,Magnetic resonance imaging systems,Healthcare IT software applications, |
| SHENZHEN MINDRAY BIO-MEDICAL ELECTRONICS CO., LTD. | China | Public Company | Patient monitoring & life support (monitoring, ventilators, defibrillation, AED),Ultrasound & medical imaging (ultrasound, radiology, endoscope camera systems),Anesthesia, OR infrastructure & surgical solutions, |
| SAMSUNG ELECTRONICS CO. LTD. | South Korea | Public Company | Smartphones, tablets, wearables, and accessories,Memory, foundry, and system LSI,TVs, monitors, and display panels (including SDC), |
| SIEMENS HEALTHINEERS AG | Germany | Public Company | Imaging,Diagnostics,Varian (Oncology), |
| FUJIFILM HOLDINGS CORPORATION | Japan | Public Company | Healthcare (medical devices, CDMO, pharma, regenerative, cosmetics/supplements),Business Innovation (office equipment, document services, graphic communications),Electronics (display, semiconductors, storage, industrial equipment, fine chemicals), |
| BUTTERFLY NETWORK, INC. | United States | Public Company | Butterfly iQ+ and iQ3 handheld ultrasound,Butterfly Move and specialty devices (iQ+ Bladder),Software, AI, and workflow (Compass AI, ScanLab), |
| LEPU MEDICAL TECHNOLOGY | China | Public Company | Medical Devices (cardiovascular, IVD, surgical, peripheral, blood purification, ultrasound, orthopedics),Pharmaceuticals (cardiovascular-focused plus multi-system portfolio),Medical Services and Health Management (services, AI, home appliances, aesthetics, daily chemical), |
| CHISON MEDICAL TECHNOLOGIES CO., LTD. | China | Public Company | Cart-based color ultrasound systems,Portable laptop-style ultrasound systems,Handheld ultrasound systems, |
| EDAN INSTRUMENTS, INC. | China | Public Company | ECG and Cardiology Systems,Patient Monitoring and Vital Signs,Ultrasound Systems, |
| SONOSCAPE MEDICAL CORP. | China | Public Company | Ultrasound medical imaging (trolley, portable, B/W, transducers),Endoscopic diagnosis and treatment (GI, pulmonology, EUS, duodenoscopes, processors),Minimally invasive surgery (camera systems, flexible endoscopes), |
GE HEALTHCARE
GE Healthcare is a United States-based public company founded in 2022 with 54,000 employees. The company operates in the healthcare sector.
ESAOTE S.P.A.
Esaote S.p.A. is an Italian private company founded in 1982 with 1,067 employees. The company operates in the medical device and healthcare technology sector.
SHENZHEN MINDRAY BIO-MEDICAL ELECTRONICS CO., LTD.
Shenzhen Mindray Bio-Medical Electronics Co., Ltd. is a Chinese public company founded in 1991 with 21,288 employees. The company manufactures medical devices and diagnostic equipment.
SAMSUNG ELECTRONICS CO. LTD.
Samsung Electronics Co. Ltd. is a South Korean public company founded in 1969 with 128,735 employees. The company is a diversified electronics manufacturer with operations across multiple industries.
SIEMENS HEALTHINEERS AG
Siemens Healthineers AG is a German public company founded in 1896 with 72,369 employees. The company is a leading provider of medical imaging, diagnostics, and healthcare IT solutions.
FUJIFILM HOLDINGS CORPORATION
Fujifilm Holdings Corporation is a Japanese public company founded in 1934 with 73,526 employees. The company operates across imaging, healthcare, and industrial technology sectors.
BUTTERFLY NETWORK, INC.
Butterfly Network, Inc. is a United States-based public company founded in 2011 with 220 employees. The company develops portable ultrasound imaging technology and digital health solutions.
LEPU MEDICAL TECHNOLOGY
Lepu Medical Technology is a Chinese public company founded in 1999 with 8,689 employees. The company manufactures medical devices and cardiovascular intervention products.
CHISON MEDICAL TECHNOLOGIES CO., LTD.
Chison Medical Technologies Co., Ltd. is a Chinese public company founded in 1996 with 467 employees. The company specializes in ultrasound imaging equipment and medical devices.
EDAN INSTRUMENTS, INC.
Edan Instruments, Inc. is a Chinese public company founded in 1995 with 2,475 employees. The company manufactures patient monitoring and diagnostic medical equipment.
SONOSCAPE MEDICAL CORP.
Sonoscape Medical Corp. is a Chinese public company founded in 2002 with 3,133 employees. The company manufactures ultrasound imaging systems and medical diagnostic equipment.
Reasons to Buy this Report
- Market-Specific Sizing Data : Access precise valuation figures for New Zealand's veterinary ultrasound market (USD 1.62M in 2026, USD 2.36M in 2031) with country-specific CAGR analysis to inform investment and expansion decisions.
- Competitive Positioning Intelligence : Understand New Zealand's market growth trajectory relative to global benchmarks (7.9% vs 7.6% global CAGR) to identify competitive advantages and market opportunities specific to the region.
- Regional Adoption Insights : Gain detailed understanding of ultrasound technology adoption patterns across New Zealand's veterinary clinics, animal hospitals, and rural practices to tailor product offerings and marketing strategies.
- Strategic Market Entry Planning : Leverage New Zealand-focused market data to develop targeted go-to-market strategies, identify key customer segments, and assess market entry timing for veterinary ultrasound solutions.
- Forecast-Driven Decision Making : Utilize 5-year market projections specific to New Zealand to guide capital allocation, product development priorities, and partnership strategies aligned with regional growth trajectories.
Frequently asked questions
What is the current size of New Zealand's veterinary ultrasound market?
New Zealand's veterinary ultrasound market is valued at USD 1.62 million in 2026, with expectations to grow to USD 2.36 million by 2031.
What is the projected growth rate for New Zealand's veterinary ultrasound market?
New Zealand's veterinary ultrasound market is projected to grow at a compound annual growth rate (CAGR) of 7.9% from 2026 to 2031.
What factors are driving growth in New Zealand's veterinary ultrasound market?
Key drivers in New Zealand include rising pet ownership, increased demand for non-invasive diagnostic tools, growing awareness of preventive care, and modernization of veterinary healthcare facilities.
How does New Zealand's veterinary ultrasound market compare to global trends?
New Zealand's 7.9% CAGR exceeds the global average of 7.6%, indicating stronger regional adoption and demand for veterinary ultrasound technology.
Which segments are most active in New Zealand's veterinary ultrasound market?
New Zealand's market includes both companion animal and livestock diagnostic applications, with growing adoption across urban veterinary clinics and rural animal healthcare facilities.
RESEARCH METHODOLOGY
This research study extensively utilized both primary and secondary sources. It involved analyzing various factors influencing the industry to identify segmentation types, industry trends, key players, the competitive landscape, key market dynamics, and strategies employed by key players.
Secondary Research
This research study utilized a variety of comprehensive secondary sources, including directories, databases such as Bloomberg Business, Factiva, and Dun & Bradstreet, white papers, annual reports, company house documents, investor presentations, and SEC filings from various companies. Secondary research was employed to gather information crucial for an in-depth, technical, market-oriented, and commercial analysis of the veterinary ultrasound market. This approach also helped identify key players in the industry and allowed for classification and segmentation based on emerging trends at the most detailed level. Furthermore, significant developments pertaining to both market and technological perspectives were documented. A database of primary industry leaders was created as part of this secondary research.
Primary Research
In the primary research process, we interviewed a range of sources from both the supply and demand sides to gather qualitative and quantitative information for this report. Primary sources from the supply side include project/sales/marketing/business development managers, presidents, CEOs, vice presidents, chairpersons, chief operating officers, chief strategy officers, directors, chief information officers, and chief medical information officers related to the veterinary ultrasound market. Primary sources from the demand side include general veterinary clinicians and specialists, managers of veterinary clinics and referral hospitals, R&D and product development teams, and procurement and purchasing teams within veterinary practices and hospitals.
Note 1: C-level executives include CEOs, COOs, CTOs, and VPs.
Note 2: Other designations include sales, marketing, and product managers.
Note 3: Tiers are defined based on a company’s total revenue. As of 2025: Tier 1 = >USD 1 billion, Tier 2 = USD 500 million to USD 1 billion, and Tier 3 = <USD 500 million.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The total size of veterinary ultrasound market was determined after data triangulation from three approaches, as mentioned below. After each approach, the weighted average of the three approaches was taken based on the level of assumptions used in each approach.
Data Triangulation
After arriving at the market size, the total market was divided into several segments and subsegments. Data triangulation and market breakdown procedures were employed wherever applicable to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Market Definition
The veterinary ultrasound market comprises the development, manufacturing, and use of ultrasound imaging systems and related accessories designed for diagnostic and monitoring applications in animals. These systems are widely used across companion and production animals for real-time, non-invasive imaging in areas such as abdominal, cardiac, reproductive, and musculoskeletal diagnostics, supporting early disease detection, treatment planning, and preventive veterinary care.
Key Stakeholders
- Veterinary ultrasound manufacturers and distributors
- Veterinary R&D companies
- Veterinary reference laboratories
- Government associations
- Market research & consulting firms
- Venture capitalists & investors
- Veterinary hospitals & clinics
- Veterinary research & academic institutes
- Diagnostic centers
Report Objectives
- To define, describe, segment, and forecast the veterinary ultrasound market by type, product, technology, animal type, application, end user and region
- To provide detailed information about the factors influencing market growth (such as drivers, restraints, opportunities, and challenges)
- To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall veterinary ultrasound market
- To analyze market opportunities for stakeholders and provide details of the competitive landscape for key players
- To forecast the size of the veterinary ultrasound market in five main regions (along with their respective key countries): North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
- To profile the key players in the veterinary ultrasound market and comprehensively analyze their core competencies and market shares
- To track and analyze competitive developments such as acquisitions, product launches, expansions, collaborations, agreements, and partnerships
Available customizations:
With the given market data, MarketsandMarkets offers customizations to meet yourcompany’s specific needs. The following customization options are available for the report:
Company Information
Geographic Analysis
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Detailed analysis and profiling of additional market players (up to 5)
- Further breakdown of the Rest of Europe veterinary ultrasound market into Austria, Finland, Switzerland, and other countries
-
Further breakdown of the Rest of Latin America veterinary ultrasound market into Colombia, Chile, and other countries
Competitive Landscape Assessment
- Market share analysis for North America and Europe, which provides market shares of the top 3–5 key players in the veterinary ultrasound market
- Competitive leadership mapping for established players in the US
Get the Full Veterinary Ultrasound Market Report
Full forecast, segment splits, and company analysis for all Veterinary Ultrasound Market.
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- France Veterinary Ultrasound Market
- Italy Veterinary Ultrasound Market
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- South Korea Veterinary Ultrasound Market
- Thailand Veterinary Ultrasound Market
- Brazil Veterinary Ultrasound Market
- Mexico Veterinary Ultrasound Market
- Rest Of Europe Veterinary Ultrasound Market
- Rest Of Asia Pacific Veterinary Ultrasound Market
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