LATAM Veterinary Ultrasound Market
LATAM Veterinary Ultrasound Market by Type (2D, 3D/4D, Doppler), Product (Portable, Cart-based), Technology (Digital, Contrast), Animal Type (Small, Large), Application (Obstetrics, Cardiology, Orthopedic), End User (Hospitals) - Forecast to 2031
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The Latin America (LATAM) veterinary ultrasound market is projected to reach USD 0.048 billion by 2031 from USD 0.033 billion in 2026 at a CAGR of 8.1% during the forecast period. Due to the increasing pet ownership and rising awareness of animal health, the veterinary ultrasound market in Latin America is gradually expanding. The other growth factors include an increase in investments in veterinary healthcare infrastructure, a growing number of specialty animal hospitals and clinics, and greater access to portable and affordable ultrasound systems. There is an increasing prevalence of animal diseases, which favors the transition from treating to performing preventive diagnostics.
KEY TAKEAWAYS
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By CountryBrazil accounted for 39.8% revenue share in 2025.
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By TypeThe 2D ultrasound systems segment accounted for the largest market share in 2025.
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By ProductThe cart-based ultrasound systems segment accounted for the largest share in 2025.
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By TechnologyThe digital imaging segment is projected to register the highest CAGR during the forecast period.
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By ApplicationThe obstetrics & gynecology segment was the largest segment in 2025.
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By Animal TypeThe small animals segment accounted for the largest share in 2025.
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By End UserThe veterinary clinics segment is projected to register the highest growth rate during the forecast period.
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Competitive Landscape: Key PlayersGE Healthcare Esaote SpA, and Shenzhen Mindray Bio-medical Electronics Co., Ltd. were identified as some of the star players in the LATAM veterinary ultrasound market, given their strong market share and product footprint.
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Competitive Landscape: SMEsReproScan and BMV Technology Co., Ltd., among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
The LATAM veterinary ultrasound market is witnessing significant growth, fueled by the increasing pet ownership and awareness pertaining to animal health, which are propelling the demand for modern diagnostic imaging. Market penetration is further enhanced with increased investment in veterinary healthcare infrastructure, the establishment of specialty clinics and hospitals, as well as the availability of portable ultrasound systems that are relatively cost-efficient. Furthermore, rising incidences of animal diseases and the emphasis on preventive care drive ultrasound technology for an increased application in both small and large animal practices in the region.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
Over the next 7-10 years, the LATAM veterinary ultrasound market will continue changing revenues away from traditional, cart-based systems into portable, advanced application-specific solutions such as ultrasound systems. These new ones will be adopted by veterinary hospitals, clinics, research institutions, and diagnostic centers in a wide range of modalities to be defined by end users through new use cases, technologies, and partnerships. Increased digital resolution, improved profitability, and greatly integrated workflows will bolster demand for more and better imaging equipment in the years to come. These are just some of the imperatives that sharpen diagnostics, enhance treatment decisions, provide greater access to standards of advanced imaging at the point of care, and improve the outcome quality of animal health, education, and research.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
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§Growing companion animal population
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§Rising demand for pet insurance and increasing pet care expenditure
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§High cost of instruments and procedures
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Portable & affordable ultrasound devices
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•Low animal health awareness among pet owners
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
DRIVERS: Technological advancements in veterinary ultrasound
Technological advancements are the main drivers for the veterinary ultrasound market, rendering ultrasound devices even more capable and accessible. State-of-the-art ultrasound systems greatly improve image quality, which in turn permits a highly accurate diagnosis of complicated conditions in animals. The portable and handheld types of devices have helped to stretch ultrasound usage from the conventional clinic to the field, thereby allowing veterinarians to do examinations and diagnoses right then and there, especially in treating larger and non-ambulatory animals. Moreover, various technologies, such as wireless and cloud-based implementations, are helping in easier sharing and management of imaging data, thus enabling better collaborations among veterinary practitioners.
RESTRAINTS: High cost of instruments and procedures
The high costs of ultrasound devices significantly restrain the growth of the veterinary ultrasound market. Advanced ultrasound technology, equipped with all modern bells and whistles like high-resolution imaging and sophisticated data analysis capability, is generally sold at a big price tag, thereby increasing barriers for entry by smaller veterinary practices and clinics, especially in developing areas or rural sections of the world with limited finances. The capital investment would mostly include the initial purchase, but maintenance and even upgrades may be financially straining to an already-strapped budget.
OPPORTUNITIES: Portable & affordable ultrasound devices
Portable and affordable veterinary ultrasound units are among the biggest opportunities in the LATAM market, given price sensitivity, mobility requirements, and unequal access to modern diagnostics. Smaller, cheaper systems allow ultrasound usage in small and medium clinics, by mobile veterinarians, and in livestock practice without the huge capital investment required for bigger cart-based systems. Their ease of use and field-readiness appeal to both rural and farm settings, while urban companion animal clinics appreciate the units for point-of-care diagnostics and rapid clinical decision-making.
CHALLENGES: Low animal health awareness among pet owners
Limited awareness about the applications as well as advantages of ultrasound in animal health among pet owners is one challenge the market faces. Most pet owners do not fully understand the advantage of ultrasound in animal diagnosis and monitoring of different health conditions, making them skeptical of ultrasound applications, especially when such procedures are considered optional or too expensive compared with other methods of diagnosis. This challenge is more pronounced in areas where the veterinary care system is not well developed because then, new information on the advancement of health care for pets may not be as accessible. Those pet owners may also not know the importance of regular health checks that could include ultrasound examinations; through these checks, early stages of diseases and conditions can be detected.
LATAM VETERINARY ULTRASOUND MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Vet-ready ultrasound platforms with advanced imaging software | High image quality, ergonomic design, multi-species use |
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Cost-effective ultrasound systems for small & large animals | Affordability for emerging markets, reliable performance, broad clinical applications |
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Specialized veterinary ultrasound machines | Strong imaging resolution, tailored veterinary presets, durability |
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Premium ultrasound systems with veterinary configurations | Advanced imaging features, excellent support & training, wide product range |
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Portable & handheld veterinary ultrasound devices | Highly portable, cost-competitive, suitable for field and clinic uses |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The market for veterinary ultrasound in Latin America has a well-linked ecosystem whose components include manufacturers and distributors of ultrasound devices, veterinary clinics, veterinary hospitals, and research institutions. The manufacturers manufacture a wide range of devices dedicated strictly to veterinary ultrasound. A very important role in this particular ecosystem is played by distributors, as they ensure the upholding of efficiency in distributing equipment to veterinary facilities around the world. The end users of the ultrasound machines are veterinary clinics and hospitals for routine examinations, diagnostic examinations, and also surgeries on animals. Also, regulatory bodies and industry associations develop standards, guidelines, and certifications for ensuring product quality, safety, and compliance, thereby shaping the market landscape.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
LATAM Veterinary Ultrasound Market, By Type
The LATAM veterinary ultrasound market is segmented into 2D ultrasound, Doppler ultrasound, and 3D/4D ultrasound. The 2D ultrasound method is the most commonly used since it is the cheapest and easiest to operate. The 2D machines are generally cheaper than their 3D and 4D counterparts, allowing them to be available to a wider spectrum of veterinary clinics. This technology is well-established. With such established and rapid procedures, examination times could be shortened, thereby translating to reduced costs for pet owners. In addition, 2D ultrasound offers extraordinarily good, real-time, cross-sectional imaging for many applications, ranging from the detection of pregnancy and abdominal examinations to heart function evaluations.
LATAM Veterinary Ultrasound Market, By Product
The LATAM veterinary ultrasound market is segmented into cart-based ultrasound and portable ultrasound systems. Portable ultrasound machines capture the larger market share. Their compact dimensions and lightweight construction make them versatile. They may be effortlessly transported from one examination room to another or out to farms or remote areas for on-site examinations of large animals or even to house calls. This portability actually enables examinations to be done in a more relaxed environment, and less stressful for the animal, increasing accessibility for both vets and animals. Portable machines also tend to be cheaper relative to cart-based machines.
LATAM Veterinary Ultrasound Market, By Animal Type
The LATAM veterinary ultrasound market has been segmented into small animals, large animals, and other animals. The majority of the market share is held by small animals due to the rising trend of pet ownership.
REGION
Brazil to be fastest-growing country in LATAM veterinary ultrasound market during forecast period
Brazil is the fastest-growing veterinary ultrasound market in Latin America due to its large and diversified animal health sector, expanding veterinary services infrastructure, and the demand for advanced diagnostics in companion animals and livestock, becoming a growing trend.
LATAM VETERINARY ULTRASOUND MARKET: COMPANY EVALUATION MATRIX
In the LATAM veterinary ultrasound market matrix, GE Healthcare (Star) stands out for its global presence, strong brand, and diverse portfolio of high-performance ultrasound systems, supported by strong distributor networks across key LATAM countries. Its solutions are heavily adopted in companion animal and livestock settings, thereby maintaining its leading position. Conversely, the Butterfly Network (an Emerging Leader) is quickly developing traction with handheld and very affordable ultrasound technology, aimed at point-of-care clinics and mobile veterinarians. Its disruptive portable model puts it in a prime position to ride on the rising demand for easily accessible ultrasound solutions across LATAM.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- GE Healthcare (US)
- Esaote SpA (Italy)
- Shenzhen Mindray Bio-Medical Electronics Co., Ltd. (China)
- Siemens Healthineers (Germany)
- FUJIFILM Holdings Corporation (Japan)
- Samsung Electronics Co., Ltd. (South Korea)
- Butterfly Network Inc (US)
- Chison Medical Technologies Co., Ltd. (China)
- SonoScape Medical Corp. (China)
- EDAN Diagnostics, Inc. (China)
- BMV Technology Co., Ltd (China)
- Contec Medical Systems Co., Ltd (China)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 0.030 Billion |
| Market Forecast in 2031 (Value) | USD 0.048 Billion |
| Growth Rate | CAGR of 8.1% from 2026-2031 |
| Years Considered | 2024-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Million/Billion), Volume (Thousand Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered | Brazil, Mexico, Colombia, Argentina, Peru, Chile, Rest of Latin America |
WHAT IS IN IT FOR YOU: LATAM VETERINARY ULTRASOUND MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Product Analysis | In-depth assessment of veterinary ultrasound systems by product type (cart-based ultrasound, portable ultrasound, handheld/wireless ultrasound), imaging mode (2D, Doppler, color Doppler), application, animal type (companion animals, livestock, equine), and end user (veterinary clinics, hospitals) | Analysis of emerging trends such as portable and wireless ultrasound adoption, AI-assisted image interpretation, multi-species probes, battery-operated devices, and cost-effective systems tailored for small and mid-sized veterinary practices |
| Company Information | Comprehensive profiles of key players operating in LATAM, including GE HealthCare, Mindray, Esaote, Fujifilm, Samsung Medison, Chison, and regional distributors and manufacturers | Identification of strategic partnerships, distributor networks, localized manufacturing or assembly, product launches, and mergers & acquisitions supporting market penetration across Latin America |
| Geographic Analysis | Country-level demand mapping across major LATAM markets, including Brazil, Mexico, Argentina, Colombia, and Chile; assessment of regulatory environments, import policies, pricing sensitivity, and veterinary infrastructure maturity | Regional market outlook highlighting growth opportunities driven by expanding companion animal ownership, modernization of livestock and breeding operations, increasing access to veterinary diagnostics, rising awareness of reproductive health management, and growing investments in animal healthcare infrastructure across LATAM |
RECENT DEVELOPMENTS
- May 2025 : Esaote premiered its new MyLab™Heron portable ultrasound system at the SCIVAC Congress in Rimini (May 23–25). Designed for veterinary use, MyLab™Heron reflects Esaote’s latest research in high-performance, portable ultrasound imaging.
- March 2024 : Samsung Medison and Bracco Imaging collaborated on research to expand the use of ultrasound contrast agents and improve image resolution across different settings and specialties. These efforts aim to translate device features into diagnostic and clinical benefits for users and patients, including workflow.
- January 2024 : Esaote introduced two new ultrasound systems, MyLab A50 and MyLab A70, at Arab Health in the Dubai World Trade Centre.
- April 2023 : Mars, Incorporated and Heska Corporation announced that they had entered into a definitive agreement under which Mars agreed to acquire Heska for USD 120.00 per share. Heska is now part of Mars Petcare’s Science & Diagnostics division, enabling broader coverage across diagnostics and technology, accelerating R&D, and expanding global access to pet healthcare solutions.
Table of Contents
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Methodology
The study involved four major activities in estimating the current size of the LATAM veterinary ultrasound market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
The secondary research process involved the widespread use of secondary sources, directories, databases (such as Bloomberg Businessweek, Factiva, and D&B Hoovers), white papers, annual reports, company house documents, investor presentations, and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the LATAM veterinary ultrasound market. It was also used to obtain important information about the key players and market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives. A database of the key industry leaders was also prepared using secondary research.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing and sales directors, technology & innovation directors, and related key executives from various key companies and organizations operating in the LATAM veterinary ultrasound market. The primary sources from the demand side included industry experts, purchase & sales managers, doctors, and personnel from research organizations. Primary research was conducted to validate the market segmentation, identify key players in the market, and gather insights on key industry trends and key market dynamics.
To know about the assumptions considered for the study, download the pdf brochure
The research methodology used to estimate the size of the LATAM veterinary ultrasound market includes the following details.
The market sizing of the market was undertaken from the global side.
Country-level Analysis: The size of the LATAM veterinary ultrasound market was obtained from the annual presentations of leading players and secondary data available in the public domain. The share of products in the overall LATAM veterinary ultrasound market was obtained from secondary data and validated by primary participants to arrive at the total LATAM veterinary ultrasound market. Primary participants further validated the numbers.
Geographic market assessment (by region & country): The geographic assessment was done using the following approaches:
Approach 1: Geographic revenue contributions/splits of leading players in the market (wherever available) and respective growth trends
Approach 2: Geographic adoption trends for individual product segments by end users and growth prospects for each of the segments (assumptions and indicative estimates validated from primary interviews)
At each point, the assumptions and approaches were validated through industry experts contacted during primary research. Considering the limitations of data available from secondary research, revenue estimates for individual companies (for the overall LATAM veterinary ultrasound market and geographic market assessment) were ascertained based on a detailed analysis of their respective product offerings, geographic reach/strength (direct or through distributors or suppliers), and the shares of the leading players in a particular region or country.
Data Triangulation
After arriving at the overall market size—using the market size estimation processes explained above—the market was split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
LATAM veterinary ultrasound systems are used for pregnancy detection, disease monitoring, and general imaging in animals. These devices are used by veterinarians in hospitals, clinics, and research labs for the detection of disorders in various animal species.
Key Stakeholders
- LATAM Veterinary Ultrasound Manufacturers and Distributors
- Veterinary R&D Companies
- Veterinary Reference Laboratories
- Government Associations
- Market Research and Consulting Firms
- Venture Capitalists and Investors
- Veterinary Hospitals and Clinics
- Veterinary Research and Academic Institutes
- Diagnostic Centers
Objectives of the Study
- To define, describe, and forecast the LATAM veterinary ultrasound market by product, type, technology, animal type, application, end user, and region.
- To provide detailed information about the major factors influencing the market growth (drivers, restraints, opportunities, and challenges).
- To strategically analyze the micro markets with respect to individual growth trends, prospects, and contributions to the overall LATAM veterinary ultrasound market.
- To analyze the market opportunities for stakeholders and provide details of the competitive landscape for key players.
- To forecast the size of the LATAM veterinary ultrasound market in North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa.
- To profile the key players and comprehensively analyze their market shares and core competencies in the LATAM veterinary ultrasound market.
- To track and analyze competitive developments such as partnerships, agreements, collaborations, mergers & acquisitions, expansions and product launches in the LATAM veterinary ultrasound market.
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakdown of the Rest of Asia Pacific veterinary ultrasound market into Indonesia, Philippines, Vietnam, Hong Kong, and other countries
- Further breakdown of the Rest of Europe veterinary ultrasound market into Belgium, the Netherlands, Switzerland, and other countries.
- Further breakdown of the Latin America veterinary ultrasound market into Brazil, Argentina, Peru, and other countries.
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Growth opportunities and latent adjacency in LATAM Veterinary Ultrasound Market