Here are relevant reports on : location-based-marketing-market
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Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Offering (Platform, Services, Hardware), Location Type, Technology, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2028
The LBS and RTLS market size is projected to reach USD 60.4 billion by 2028, at a CAGR of 19.6% during the forecast period. The LBS and RTLS market comprises major providers, such as Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), Ericsson (Sweden), Qualcomm (US), TomTom (Netherlands), Zebra Technologies (US), ESRI (US), Teldio (Canada), HERE (Netherlands), Ubisense (UK), Apple (US), etc. These competitors have used various growth methods to increase their market share in the LBS and RTLS industry, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.
- Published: February 2024
- Price: $ 7150
- TOC Available:
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Account-Based Marketing Market by Account Type (Strategic Account-Based Marketing, Account-Based Marketing Lite, Programmatic Account-Based Marketing), Component, Deployment Model, Organization Size, Industry Vertical, and Region– Global Forecast to 2023
The global account-based marketing market size is expected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth drivers for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value.Demandbase (US), InsideView (US), 6Sense (US), Act-On Software (US), AdDaptive Intelligence (US), Albacross (Sweden), Celsius GKK International (France), Drift (US), Engagio (US), Evergage (US), HubSpot (US), Integrate (US), Iterable (US), Jabmo (France), Kwanzoo (US), Lattice Engines (US), Madison Logic (US), Marketo (US), MRP (US), Radius Intelligence (US), TechTarget (US), Terminus (US), Triblio (US), Uberflip (Canada), and Vendemore (Sweden).
- Published: September 2018
- Price: $ 4950
- TOC Available:
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Location of Things Market by Location Type (Indoor, Outdoor), Application (Mapping & Navigation, Location-Based Social Media Monitoring, IoT Asset Management, IoT Location Intelligence), Vertical, and Region - Global Forecast to 2022
The location of things market size is expected to grow from USD 5.46 Billion in 2017 to USD 27.22 Billion by 2022, at a CAGR of 37.9% from 2017 to 2022. Increasing importance of spatial data, democratization of geospatial data for IoT applications, and increase in the adoption of location-based applications across various verticals are the factors driving this market.
- Published: April 2017
- Price: $ 4950
- TOC Available:
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Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022
In the modern world of advanced technologies, proximity marketing is a promising and upcoming medium in the field of information and advertising across sectors. The proximity marketing market was valued at USD 9.01 Billion in 2015 and is expected to reach USD 52.46 Billion by 2022, at a CAGR of 29.8% during the forecast period. Proximity marketing is gaining traction among retailers to send special offers to their customers when they come within proximity of a certain retail outlet’s location.
- Published: September 2016
- Price: $ 4950
- TOC Available:
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Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
Marketing analytics comprises the process and technologies that enable marketers to evaluate the success of their marketing efforts. It is a practice of measuring, managing, controlling and analyzing the marketing performance in order to maximize the effectiveness and optimize the Return on Investment (ROI). The global marketing analytics software market to grow from $1.20 billion in 2014 to $2.10 billion by 2019.
- Published: November 2014
- Price: $ 4950
- TOC Available:
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Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024
The micro-location technology market is projected to grow from USD 14.1 billion in 2019 to USD 34.1 billion by 2024 at a CAGR of 19.4%. Factors such as increasing importance of asset management across different industries, rise in the use of location-based mobile advertisement, high return on investment, growing adoption of mobile devices, and inefficiency of GPS in indoor premises are driving the market growth. Cisco Systems (US), Aruba Networks (US), Humatics Corporation (US), Estimote (US), Ruckus Networks (US), Zebra Technologies (US), CenTrak (US), Ubisense (UK), Camco Technologies (Belgium), and Siemens (Germany) are key players in the market. Decawave (Ireland), Apple (US), Google (US), Redpine Signals (US), and Visible Assets (US) are key innovators in the market.
- Published: April 2019
- Price: $ 4950
- TOC Available:
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Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2035
The Contextual Advertising Market is poised for significant expansion by 2035, driven by the increasing demand for privacy-compliant and personalized digital marketing solutions. As third-party cookies phase out, advertisers are turning to contextual targeting methods that rely on content relevance rather than user data. The integration of artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) is enhancing ad placement accuracy, engagement rates, and ROI across digital platforms.
- Published: January 2026
- Price: $ 4950
- TOC Available:
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GNSS Chip Market by Devices (Smartphones, In-Vehicle Systems, Tablets, Personal Navigation), Application (Location-Based Services, Navigation, Telematics, Surveying, Mapping, Timing & Synchronization), Vertical and Geography - Global Forecast to 2022
The GNSS chip market is expected to be valued at USD 5.22 Billion by 2022, growing at a CAGR of 7.9% between 2016 and 2022. Some of the factors driving the growth of the GNSS chip market include the high penetration of electronic, wearable, and connecting devices; increasing demand for accurate and real-time data; rising demand for high-speed Internet and network coverage such as 4G/5G; and growing popularity of IoT.
- Published: February 2017
- Price: $ 4950
- TOC Available:
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Wi-Fi as a Service Market by Service Type (Fully Managed, Partially Managed, Subscription-based), Location Type (Indoor, Outdoor), Enterprise Size (Large Enterprises, SMEs), End User (Consumer, Enterprise) - Global Forecast to 2030
The Wi-Fi as a Service market is expected to grow from USD 9.27 billion in 2025 to USD 21.96 billion by 2030 at a CAGR of 18.8% during the forecast period. The major vendors in the Wi-Fi as a Service market are AT&T, Verizon, T-Mobile, e&, Singtel, Tata Communications, CommScope, Arista Networks, TP-Link, and Wifirst.
- Published: July 2025
- Price: $ 4950
- TOC Available:
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Geographic Information System Market by Offering (Hardware (GIS Collector, Total Station, LiDAR), Software, Services), Function (Mapping, Surveying, Telematics and Navigation, Location-Based Service), Industry, Region - Global Forecast, 2025
The Geographic Information System Market is expected to grow from USD 8.1 billion in 2020 to USD 14.5 billion by 2025, at a CAGR of 12.4% during the forecast period. The other players in this market include Maxar Technologies Inc. (US), Hi-Target Surveying Instrument Co. Ltd. (China), TomTom International (Netherlands), SuperMap Software Co., Ltd (China), General Electric Co. (US), FARO Technologies, Inc. (US), L3Harris Technologies, Inc. (US), Takor Group Ltd. (Australia), Maptoss Technologies Pvt. Ltd. (India), Computer Aided Development Corporation Limited (UK), Blue Marble Geographics (US), and PASCO CORP. (Japan).
- Published: February 2020
- Price: $ 4950
- TOC Available:
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