HOME Research Insight New Revenue Pocket: Food Encapsulation Market

New Revenue Pocket: Food Encapsulation Market

Food encapsulation is a niche market where companies are adopting new product launches as their growth strategy. Microencapsulation is the most preferred technology while nanoencapsulation is a new technology in the market that is growing at a fast rate. Hydrocolloids are the most preferred shell material for food encapsulation. The core phase market of food encapsulation is dominated by vitamins. The companies operating in this market such as Balchem Corporation (U.S.), LycoRed Ltd. (Israel), Symrise AG (Germany), Sensient Technologies Corporation (U.S), International Flavors and Fragrances Inc.(U.S.), etc., are expanding their business by launching new products and technologies to enhance their penetration in the food encapsulation market

Market players in food encapsulation are diversifying their product portfolio by launching new products with various formulations and applications. Companies are investing more in R&D to develop new products and technologies. New product and new technology launches help the companies to get a competitive edge over their competitors and generate more revenue.

The leading companies of the food encapsulation market are focusing on their growth by using strategies such as new product developments and expansion. The key objective of these strategies is to increase their market presence and gain additional market share. LycoRed Ltd. (Israel) has developed an odorless microencapsulated vitamin B complex and amino acid that helps in masking the taste and odor of vitamin B complex. National Enzyme Company (U.S.) has developed three new enzyme blends, that is, Probiotic Prier, Immune Refresher, and Carb Converter.

Related Reports:

Food Encapsulation Market by Technology (Microencapsulation, Macroencapsulation, Nanoencapsulation, Hybrid) by Shell Materials (Hydrocolloids, Lipids, Polymers, Melts) by Core Phase (Vitamins, Minerals, Probiotics, Colors, Flavors & Essence) Global Trends & Forecasts to 2018

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