High Tech, Enterprise & Consumer IT Market Research Reports

Trends in the High-Tech, Enterprise & Consumer IT industries indicate a stark rise in investments into consolidation within the IT infrastructure, social media and asset management space. Organizations are now looking to integrate facilities and IT assets through software mediums in an effort to reduce management complexity, thereby enabling a holistic vision of the infrastructure. With focus on the implications from the Carbon Disclosure Project (CDP) and other similar energy and tax regulations, IT managers worldwide are scouting for integration technologies that improve energy efficiency and comply with sustainable Green IT standards.

Big winners in Green IT will be the ones which realize that the revolution is here and the effort has to be now. Designing a Green IT strategy may be the most significant activity for every company this year. Enterprises will need to deploy Green IT across the organization and not just within its IT, thereby transforming current processes. Companies will need to understand that the ROI through implementation will depend not just on an overall Green IT plan, but also in terms of reduced costs, new businesses and customer impact.

We are at a critical juncture where social media is bursting into the enterprise and networking domains. Enterprises worldwide have begun adopting social software to enable better communication and collaboration between employees. The explosion of social data onto marketing will progress from trial campaigns to social strategies that are fully integrated into the overall marketing plan. Listening platforms will evolve from focusing on brand monitoring to processing social data when it connects to other forms of customer data. Be it ‘cohorts’ for branding teams, ‘personas’ for planning teams or ‘clusters’ for analytics teams, marketing management will look toward effectively using this new data lever in the age of social business.

While cloud adoption enables enterprises to deliver value-driven IT capabilities that would seamlessly integrate into IT value chain, enterprise mobility solutions offer newer access channels to data and applications, enabling the user with a variety of mobile device options. The combination of these forces will be used to increase organizational efficiency, improve productivity, enable tighter business management and reshape IT-decision making. Organizations will decide on how they will manage this force consolidation and transformation in 2012.   see less

Trends in the High-Tech, Enterprise & Consumer IT industries indicate a stark rise in investments into consolidation within the IT infrastructure, social media and asset management space. Organizations are now looking to integrate facilities and IT a ....see more