New Zealand Recreational Boat Market (2025-2030)

The study encompassed four primary tasks to determine the present and future scope of the recreational boat market. Initially, extensive secondary research was conducted to gather data on the market, its related sectors, and overarching industries. Subsequently, primary research involving industry experts across the supply chain corroborated and validated these findings and assumptions. The complete market size was estimated by using the bottom-up and top-down methodologies. Following this, a market breakdown and data triangulation approach were utilized to determine the size of specific segments and subsegments within the market.

Secondary Research

In the secondary research process, various secondary sources such as company annual reports/presentations, press releases, industry association publications [for example, publications of automobile OEMs, Publications of recreational boats, recreational boating associations, National Marine Manufacturers Association (NMMA), International Council of Marine Industry Associations (ICOMIA), country-level boating associations and recreational boating magazines, articles, directories, technical handbooks, World Economic Outlook, trade websites, technical articles, and databases have been used to identify and collect information useful for an extensive commercial study of the global recreational boat market.

Primary Research

Extensive primary research was conducted after acquiring an understanding of the recreational boat market scenarios through secondary research. Several primary interviews were conducted with market experts from both the demand (country-level government associations, trade associations, institutes, Boat show organizers, boat traders) and supply (Boat manufacturers, parts manufacturers) sides across four major regions, namely, North America, Europe, Asia Oceania, and the Rest of the World (RoW). 21% of the experts involved in primary interviews were from the demand side, and 79% were from the supply side of the industry. Primary data was collected through questionnaires, emails, and telephonic interviews. Several primary interviews were conducted with various departments within organizations, including sales, operations, and administration, to provide a holistic perspective in the report.

Following interactions with industry participants, brief sessions were conducted with experienced independent consultants to reinforce the findings from the primary research. This, along with the opinions of in-house subject matter experts, has led to the findings presented in the remainder of this report. The following is the breakdown of primary respondents:

Note: Tiers of companies are based on the value chain of the recreational boat market; revenues of companies were not considered. Tier 1 companies are engine and parts manufacturers, and tier 2 companies are service or material/component suppliers for the recreational boat market

Others include production managers, manufacturing managers, and engineers.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up approach was used to estimate and validate the total size of the recreational boat market. These methods were also used extensively to estimate the size of various subsegments, such as in the Boat Type segment. The research methodology used to estimate the market size includes the following:

• The key players in the industry and markets have been identified through extensive secondary research.
• The industry’s future supply chain and market size, in terms of volume, have been determined through a combination of primary and secondary research processes.
• All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Bottom-up Approach

The bottom-up approach has been used to estimate and validate the size of the recreational boat market. In this approach, the historic country-level sales of boats have been taken into consideration. The forecast has been based on various micro & macro indicators, including elevated interest rates, persistent inflation that raises production costs, supply chain disruptions, and high disposable incomes. Next, boats are categorized by type (yachts, inflatable boats, personal watercraft, sailboats, and others) & by activity type (cruising and watersports, and fishing). A forecast is then made based on technological innovations, regulatory mandates, and shifting consumer behaviors. Multiplication of country-level boat sales by boat type & activity type-wise percentage split provides country-level market shares by boat type & activity types. The average selling prices of different boat types have been identified at the country/regional level from company websites, third-party applications, and validated by primary experts. Multiplication of country-level volume by average selling price provides country-level market data, categorized by boat & activity types, by value. Country-level addition yields regional-level market, and further summation provides a global market, by both types in terms of volume & value.

Top-down Approach

The size of the recreational boat market, in terms of power source and engine type, has been calculated using the top-down approach. Extensive secondary and primary research has been conducted to understand the global market scenario for the various types of recreational boats used in the marine industry. Several primary interviews have been conducted with key opinion leaders related to recreational boat market development, including key OEMs and Tier-1 suppliers. Qualitative aspects, including market drivers, restraints, opportunities, and challenges, have been taken into consideration when calculating and forecasting the market size.

Recreational Boat Market : Top-Down and Bottom-Up Approach

Data Triangulation

After determining the overall market size of recreational boats using the market size estimation processes explained above, the market was segmented into several segments and subsegments. To complete the overall market engineering process and determine the exact statistics for each market segment and subsegment, data triangulation and market breakdown procedures were employed, as applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.