Wireless Audio Device Market

APPLE INC. (US) and HARMAN International Industries Inc. (US) are Leading Players in the Wireless Audio Device Market

The wireless audio device market is projected to grow from USD 57.3 billion in 2020 to USD 134.2 billion by 2025; it is expected to grow at a CAGR of 18.6% from 2020 to 2025. Factors such as surge in the global demand for infotainment devices, rise in use of wireless audio devices in commercial sector, and increased R&D expenditure by OEMs for the development of new and advanced wireless audio devices are fueling the growth of the wireless audio device market.

Based on product, the market has been segmented into speaker systems, soundbars, headsets, headphones, microphones, and others. Based on technology, the wireless audio device market has been segmented into Bluetooth, Wi-Fi, AirPlay, Bluetooth+Wi-Fi, radio frequency, and others. Based on application, the market has been segmented into home audio, commercial, consumer, automotive, and others. Based on functionality, the wireless audio device market has been segmented into smart devices and non-smart devices. The market has been studied for 4 main regions—Americas, Europe, Asia Pacific (APAC), and the Rest of the World (RoW).

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Key players operating in the wireless audio device market are (US), HARMAN International Industries Inc. (US), Bose Corporation (US), Sonos Inc. (US), Sony Corporation (Japan), DEI Holdings, Inc. (US), Sennheiser Electronic GmbH & Co. KG (Germany), VIZIO, Inc. (US), VOXX International Corporation (US), Plantronics Inc. (US), Ossic Corporation (US), Phazon (Canada), Trüsound Audio (US), Jam (US), Earin (Sweden), Human (US), Bragi (Germany), Jaybird (US), Devialet (France), and Dali A/S (Denmark).

APPLE INC.(US)

With several new players entering the wireless earbuds market space, Apple has launched its next-generation AirPods with additional functionalities such as noise cancellation and water resistance. These new launches have successfully marked the first time when Apple has segmented its AirPods line in a significant way. The growing focus of the company on integrating sensors with wearables such as watches and wrist-worn devices has led to the development of devices that can be placed near the ears of users as the blood flow signal from ears is strong. These devices placed near the ears of users make it easy to track their heart rate. With hand-worn wearables already garnering a lot of attention, smart hearables could be the next step in wearable technology. Apple is likely to embrace this shift through its earbuds, which are expected to act as both audio players and fitness trackers with advanced features. These earbuds are also expected to be able to track the distance run and the calories burned by wearers, as well as focus on their well-being.

HARMAN INTERNATIONAL INDUSTRIES, INC. (US)

HARMAN International Industries, Inc. has adopted the strategy of owning several consumer-facing audio brands over time that have managed to build their own identity and position in the marketplace. A recent example that perfectly reflects the ability of the company to understand the audio requirements of its consumers is the launch of an all-new lifestyle audio device brand—Infinity by HARMAN— tuned for the market in India. The company can add more functionalities, such as the adaptive sound functionality, to its products. Contrary to the noise cancellation feature, the adaptive sound functionality feature drowns noise in the external environment to automatically adjust the volume as users move from a quiet room to a noisy subway station. The feature helps save the trouble of manually increasing or decreasing volume.

Related Reports:

Wireless Audio Device Market by Product (Speaker Systems, Soundbars, Headsets, Headphones, Microphones), Technology (Bluetooth, Wi-Fi, AirPlay), Application (Home Audio, Consumer, Commercial), Functionality, Region - Global Forecast to 2025

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Report Code
SE 3050
RI Published ON
2/10/2020
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