AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image, & Content Idea), Influencer Marketing, Reporting & Analytics, Content Strategy), End User - Global Forecast to 2029

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USD 10.33 BN
MARKET SIZE, 2029
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CAGR 36.2%
(2025-2029)
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357
REPORT PAGES
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303
MARKET TABLES

OVERVIEW

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

The global AI in social media market size is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion in 2029, at a CAGR of 36.2%. The growth of the AI in social media market is significantly driven by social media management tools that enhance account management, automate content sharing, and improve user engagement through data analysis and trend identification. These AI-powered solutions optimize scheduling, personalize interactions, and increase marketing efficiency, resulting in accelerated revenue growth and reduced customer conversion and retention costs for businesses. Notably, platforms like Facebook and its subsidiary Instagram leverage advanced machine learning techniques for targeted advertising and content analysis, which streamline operations and elevate customer experiences, ultimately fostering sustainable growth in the digital landscape.

KEY TAKEAWAYS

  • By region, North America is estimated to hold largest market share of 36.12% in 2024
  • By product type, the social media management segment is projected to account for the largest share during the forecast period.
  • Under the product type segment, the social media management segment is projected to account for the largest share, with a CAGR of 32.7% during the forecast period.
  • By use case, the marketing segment is estimated to hold the largest market share in 2024.
  • By end-user, the healthcare & pharma segment is estimated to grow at highest CAGR of 42.3% during the forecase period.
  • Leading players in the AI social media market, such as Google, Meta, IBM, Sprout, and Sprinklr, are strategically utilizing both organic and inorganic methods, including partnerships and investments, to secure a competitive edge.
  • Companies like Buffer, Upfluence, and Dash Hudson, among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.

The AI in social media market is growing steadily with the introduction of AI-powered deepfake detection in social media to identify and flag altered content. The rising demand for highly personalized content and recommendations tailored to individual user preferences and behavior is shaping the social media market.

TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS

The impact on consumers' businesses is a result of customer trends or disruptions. It shows how a company's revenue mix is expected to change over the next 4-5 years, shifting from its current offerings to new use cases, technologies, and markets.

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

MARKET DYNAMICS

Drivers
Impact
Level
  • Rising demand for personalization at scale
  • Growth in Gen AI-based content creation tools enables brands to create captivating and unique content.
RESTRAINTS
Impact
Level
  • High integration complexity
OPPORTUNITIES
Impact
Level
  • New monetization models
  • AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses
CHALLENGES
Impact
Level
  • Balancing creativity with compliance
  • Limited creativity and personalization

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Driver: Rising demand for personalization at scale

In today's environment, audiences demand personalized, contextually relevant experiences across all social touchpoints. For media organizations, this necessity translates into the delivery of content that adapts dynamically to individual preferences in real time. For brands and agencies, it manifests as the creation of highly targeted campaigns that yield measurable impacts. Artificial intelligence plays a crucial role in facilitating this transformation by integrating predictive analytics, behavioral insights, and creative automation. Buyers increasingly perceive personalization not merely as an advantage but as an essential strategy for maintaining engagement and fostering loyalty within a competitive marketplace.

Restraint: High integration complexity

While AI holds great potential for transformation, its integration into existing marketing infrastructures, legacy media systems, and a variety of social platforms presents significant challenges. Enterprises must navigate the complexities of aligning new AI functionalities with fragmented workflows, data silos, and compliance mandates. The substantial costs associated with customization and ensuring system interoperability further inhibit rapid adoption. For many organizations, the primary challenge lies not in demonstrating the value of AI, but in achieving a seamless implementation that minimally disrupts ongoing operations.

Opportunity: New monetization models

Artificial Intelligence (AI) is paving the way for new revenue opportunities that extend beyond conventional advertising methods. By enhancing influencer matching, facilitating dynamic ad placements, and promoting creator-led commerce, businesses can access previously untapped monetization channels. For entertainment companies, AI-curated fan experiences can significantly boost subscriptions and enhance premium engagement. Advertising agencies can leverage AI for campaign optimization, demonstrating return on investment (ROI) to clients with greater accuracy. Vendors that position AI as a strategic growth engine, rather than merely an efficiency tool, will align more closely with the evolving priorities of buyers.

Challenging: Balancing creativity with compliance

As artificial intelligence increasingly integrates into social media strategies, it is imperative for buyers to strike a balance between innovation and responsibility. Media organizations and agencies are eager to leverage AI for expedited content generation; however, they must remain compliant with stringent regulations surrounding copyright, deepfakes, and data privacy. Excessive or inappropriate use of AI could jeopardize brand reputation and undermine consumer trust. The critical challenge is to develop AI strategies that prioritize authenticity while simultaneously providing creative teams with the agility and scalability necessary for success.

AI in Social Media Market: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
Dine Brands struggled to manage social media interactions due to a lack of integration, leading to a high manual workload and slow response times via native platforms. This disconnection made it difficult to accurately measure and prioritize social care, creating a clear need for an efficient and accountable system. Emplifi delivered a unified workflow by integrating social media DMs into the existing CRM, which reduced case-handling time from five minutes to just one. This allowed for quicker responses, accurate tracking and prioritization of social care efforts, and the capture of valuable, restaurant-specific guest data.
Supporting Strategies faced challenges managing social media across 179 channels and 90 locations, resulting in workflow complexity and inconsistent messaging. It urgently required a centralized system to streamline content, boost productivity, and ensure compliance. Lately's Parent Dashboard unified content distribution across all 179 channels, drastically streamlining the workflow and saving the Marketing Director time. This system provided full visibility, empowered local teams, and doubled the company's web traffic within one year.
Costa Cruises encountered difficulties in managing a large volume of incoming social media messages due to their outdated software, which did not integrate with their CRM or WhatsApp. This absence of a unified system made it challenging to deliver efficient and personalized customer service. Sprinklr enabled Costa Cruises to respond 25% faster with the same lean team managing a higher volume of inquiries. The platform unified channels for a comprehensive customer view, providing real-time insights that enhanced service efficiency and led to higher customer satisfaction and loyalty scores.
Summer Fridays needed to create authentic, engaging content in a highly competitive beauty market, balancing polished campaign imagery with relatable UGC. The core challenge was maintaining a consistent voice and staying ahead of trends to effectively strengthen its community connection. Dash Hudson's AI tool significantly increased engagement by helping Summer Fridays focus on user-generated content. The platform provided real-time insights into community sentiment and visual trends, strengthening the brand's connection with its audience and driving data-informed marketing decisions.

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET ECOSYSTEM

The AI in social media ecosystem has four main segments: social media management for content scheduling and campaign optimization; influencer marketing for AI-driven creator matching and impact measurement; reporting and analytics for real-time insights and sentiment tracking; and social listening for monitoring brand reputation and audience sentiment. Together, these segments form an integrated network that enhances personalization, engagement, and enterprise adoption of AI in social media.

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET SEGMENTS

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

AI in Social Media Market, by Product Type

Social media management is estimated to account for the largest market share in the AI in Social Media market as platforms and businesses increasingly rely on AI for content scheduling, performance tracking, and campaign optimization. AI-powered tools enable real-time monitoring, sentiment analysis, and automated customer engagement at scale. The rising demand for personalized content delivery and efficient audience targeting further drives adoption. These factors position social media management as the leading product type in the market.

AI in Social Media Market, by Content Generation Type

Text creation is projected to account for the largest share in AI-driven content generation, as brands and platforms increasingly use generative AI to produce personalized posts, ad copy, and real-time responses. AI models enable large-scale, cost-efficient content creation while maintaining relevance and consistency across multiple channels. The rising need for rapid campaign execution and audience-specific messaging further fuels adoption, making text creation the dominant segment in AI content generation.

AI in Social Media Market, by Use Case

Marketing is estimated to capture the largest share among AI in social media use cases, as businesses increasingly leverage AI for ad targeting, customer segmentation, and campaign optimization. AI enables hyper-personalized recommendations, predictive analytics, and performance tracking to maximize RoI. With growing adoption of generative AI for creative content and automated ad placements, marketing remains the dominant driver of value in the AI in social media market.

AI in Social Media Market, by End User

Enterprises represent the largest end-user segment in the AI in social media market, with PR agencies leading adoption. PR firms increasingly rely on AI for sentiment analysis, brand monitoring, crisis management, and automated content generation. AI tools help agencies deliver real-time insights, streamline communication strategies, and enhance audience engagement at scale. This strong dependence positions enterprises, especially PR agencies, as the dominant end-user group in the market.

REGION

Asia Pacific to be the fastest-growing region in the global AI in social media market during the forecast period

Asia Pacific is emerging as the fastest-growing region in the AI in social media market, driven by the rapid adoption of generative AI, advanced content moderation tools, and real-time engagement analytics. Governments and enterprises across China, India, Japan, and South Korea are heavily investing in AI ecosystems, enabling large-scale integration of conversational AI, recommendation engines, and influencer marketing automation on social platforms. Strong collaboration between global tech leaders and regional innovators further accelerates innovation, positioning Asia Pacific as the most dynamic growth hub for AI in social media.

AI in Social Media Market: COMPANY EVALUATION MATRIX

In the AI in social media market matrix, Google (Star) leads with Google AI, DeepMind, Bard, and other advanced solutions, offering comprehensive tools for content personalization, ad optimization, and engagement analytics. Its scalable infrastructure and integrated generative AI capabilities reinforce its leadership. LivePerson (Emerging Leader) is advancing with AI-driven social engagement platforms focused on customer interaction, conversational AI, and lifecycle management.

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

KEY MARKET PLAYERS

MARKET SCOPE

REPORT METRIC DETAILS
Market Size in 2023 (Value) USD 1.67 BN
Market Forecast in 2029 (Value) USD 10.33 BN
Growth Rate 36.20%
Years Considered 2019–2029
Base Year 2023
Forecast Period 2024–2029
Units Considered Value (USD MN/BN)
Report Coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments Covered
  • By Product Type:
    • Social Media Management
    • Content Creation & Optimization
    • Reporting & Analytics
    • Audience Targeting & Engagement
    • Content Strategy
    • eCommerce & Conversion Optimization
  • By Content Generation Type:
    • Text Creation
    • Image Creation
    • Video Creation
    • Content Idea Generation
    • Other Content Generation Types
  • By Deployment Mode:
    • Cloud
    • On-premises
  • By Use Case:
    • Marketing
    • IT & Security
    • HR
    • Customer Service
    • Sales
  • By End Users:
    • Enterprises
    • Individual Users
Regions Covered North America, Asia Pacific, Europe, Middle East & Africa, Latin America

WHAT IS IN IT FOR YOU: AI in Social Media Market REPORT CONTENT GUIDE

DELIVERED CUSTOMIZATIONS

We have successfully delivered the following deep-dive customizations:

CLIENT REQUEST CUSTOMIZATION DELIVERED VALUE ADDS
Leading AI in Social Media Vendor
  • Competitive profiling of additional vendors
  • Parameter-based product benchmarking
  • Ecosystem mapping
  • End-user adoption analysis
  • Identified direct competition
  • Understanding focus areas
  • Highlight opportunities for cost reduction & efficiency
  • Insights into enterprise adoption priorities
Leading AI in Social Media Vendor
  • Region-specific market size & forecast
  • Market opportunities by use case
  • Pricing analysis & client sentiment
  • Deployment trend study
  • Insights on growing regional market
  • Research and development spending
  • End user-based growth opportunities
  • Strategic deployment insights

RECENT DEVELOPMENTS

  • August 2024 : Wix and Google expanded their strategic partnership to integrate Google's AI tool, Gemini, into Wix's website-building platform. This collaboration will allow Wix users to leverage Gemini's advanced AI capabilities to enhance website design and functionality within the Google Workspace environment. The integration aims to streamline the user experience by providing intelligent, AI-driven tools that simplify content creation, design, and management. This partnership enhances Wix's offerings, giving users access to cutting-edge technology and tools to improve their online presence and streamline workflow.
  • May 2024 : IBM announced expanding its partnership with Salesforce to enhance the capabilities of its Watsonx platform, integrating it with Salesforce's Einstein 1. This aimed to provide businesses greater flexibility in AI and data deployment, enabling data-driven decision-making directly within workflows. Key features include bidirectional data integration, customizable large language models (LLMs), and prebuilt actions for CRM solutions. IBM's strategic focus on responsible AI development is central to this initiative. It aligned with its broader goal of promoting generative AI adoption across various sectors through partnerships with companies like Tech Mahindra and Wipro.
  • June 2024 : Sprinklr and Reddit expanded their strategic partnership to enhance connections between enterprises and Reddit users. As the first official partner of Reddit's newly launched Ads API, Sprinklr would integrate Reddit's Data API and Advertising API into its platform. This allowed Sprinklr customers to access real-time conversations on Reddit, improving social listening and brand engagement. By leveraging Reddit's unique community-driven insights, Sprinklr aimed to help brands optimize their advertising strategies and enhance customer understanding. This partnership positions Sprinklr as a key player in managing brand presence on Reddit, offering a unified approach to organic and paid content strategies.
  • June 2024 : HID announced a collaboration with AWS to integrate its U.ARE.UTM Camera Identification System with Amazon Rekognition for superior identity verification results. HID's technology captures faces across varying conditions and offers built-in liveness detection, making it suitable for self-serve and POS environments in industries like hospitality, healthcare, retail, and banking. This leverages Amazon Rekognition's face detection, comparison, indexing, and search capabilities to enable customers to achieve superior results in challenging environments while providing a seamless customer experience without compromising accuracy and security.
  • March 2024 : LivePerson partnered with Infinity, a call analytics platform, to help brands create better personalized digital experiences through customer data and conversational intelligence. The partnership enabled enhanced personalization efforts and measurable ROI by connecting attribution data across voice calls and digital messaging conversations. It provided bidirectional attribution, including AI and automation-handled conversations, to understand the end-to-end, omnichannel customer journey. The integration strengthened visibility into online-to-offline customer service interactions, optimized marketing spend, and improved sales and service outcomes through a more personalized customer experience. 

 

Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
INTRODUCTION
34
RESEARCH METHODOLOGY
39
EXECUTIVE SUMMARY
51
PREMIUM INSIGHTS
56
MARKET OVERVIEW AND INDUSTRY TRENDS (STRATEGIC DRIVERS WITH QUANTITATIVE IMPLICATIONS)
UNPACKING THE FORCES SHAPING AI IN SOCIAL MEDIA ADOPTION & FUTURE GROWTH OPPORTUNITIES
58
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Emergence of AR in social media to enhance brand visibility and boost user engagement
    - Growth in gen AI-based content creation tools to enable brands to create captivating and unique content
    - Rising demand for highly personalized content and recommendations tailored to user preferences and behavior
    - Improved collaboration among influencer brands to design more effective influencer marketing campaigns
    RESTRAINTS
    - Stricter regulations surrounding usage of AI in social media and privacy
    OPPORTUNITIES
    - Introduction of AI-powered deepfake detection in social media to identify and flag altered content
    - AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses
    CHALLENGES
    - Content misinterpretation and devaluation
    - Limited creativity and personalization
  • 5.3 EVOLUTION OF AI IN SOCIAL MEDIA MARKET
  • 5.4 SUPPLY CHAIN ANALYSIS
  • 5.5 ECOSYSTEM ANALYSIS
    SOCIAL MEDIA MANAGEMENT PROVIDERS
    SOCIAL LISTENING PROVIDERS
    INFLUENCER MARKETING PROVIDERS
    REPORTING AND ANALYTICS PROVIDERS
    CUSTOMER SERVICE PROVIDERS
    END USERS
  • 5.6 CASE STUDY ANALYSIS
    EMPLIFI TRANSFORMED CUSTOMER ENGAGEMENT SYSTEM OF DINE BRANDS BY REVOLUTIONIZING STRATEGY AND AMPLIFYING SOCIAL CARE
    LATELY'S AI-DRIVEN STRATEGY AMPLIFIED CONTENT REACH AND ENGAGEMENT, BOOSTING SUPPORTING STRATEGIES AND BRAND VISIBILITY
    SPRINKLR'S UNIFIED PLATFORM ENHANCED COSTA CRUISES' SOCIAL MEDIA STRATEGY AND CUSTOMER ENGAGEMENT
    AI-POWERED SOCIAL LISTENING FROM DASH HUDSON BOOSTED BRAND INSIGHTS FOR SUMMER FRIDAYS
    KETTLER ENGAGED CUSTOMERS ACROSS ITS EXTENSIVE REAL ESTATE PORTFOLIO USING SPROUT SOCIAL
  • 5.7 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - NLP & Deep Learning
    - Computer Vision
    - Conversational AI
    - Recommendation Systems
    - Speech & Voice Recognition
    - Speech & Text
    - Deepfake Detection
    ADJACENT TECHNOLOGIES
    - AR & VR
    - Blockchain
    - IoT
    - RPA
    - Big Data Analytics
    COMPLEMENTARY TECHNOLOGIES
    - Cloud Computing
    - Edge Computing
    - 5G Connectivity
    - OCR
  • 5.8 KEY CONFERENCES AND EVENTS, 2024–2025
  • 5.9 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
  • 5.10 REGULATORY LANDSCAPE
    REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    REGULATIONS: AI IN SOCIAL MEDIA
    - North America
    - Europe
    - Asia Pacific
    - Middle East & Africa
    - Latin America
  • 5.11 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE
    INNOVATIONS AND PATENT APPLICATIONS
    - Top 10 patent applicants
  • 5.12 PRICING ANALYSIS
    AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT TYPE
    INDICATIVE PRICING ANALYSIS, BY USE CASE
  • 5.13 PORTER’S FIVE FORCES ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.16 IMPACT OF GENERATIVE AI ON AI IN SOCIAL MEDIA MARKET
    TOP USE CASES & MARKET POTENTIAL
    - Key Use Cases
    AUTOMATED CONTENT CREATION
    PERSONALIZATION AND TARGETING
    ENHANCED CUSTOMER INTERACTION
    INFLUENCER MARKETING AND SOCIAL LISTENING
    CONTENT MODERATION AND COMPLIANCE
    CREATIVE INNOVATION AND EXPERIMENTATION
AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
DETAILED BREAKDOWN OF MARKET SHARE AND GROWTH ACROSS AI IN SOCIAL MEDIA PRODUCT TYPE
104
  • 6.1 INTRODUCTION
    PRODUCT TYPE: AI IN SOCIAL MEDIA MARKET DRIVERS
    CONTENT CREATION & OPTIMIZATION
    - Content Generation
    CONTENT IDEA GENERATION
    - Utilizing AI tools for generating engaging content ideas based on trends, audience insights, and competitor data
    TEXT CREATION
    - Leveraging AI-powered text generation to optimize and streamline social media content creation
    VIDEO CREATION
    - Harnessing AI for efficient video creation and engagement in social media market
    IMAGE CREATION
    - Empowering social media engagement through AI-driven image creation and enhancement
    SOCIAL MEDIA CONTENT ANALYTICS
    - Leveraging AI-driven social media content analytics for audience insights
    INFLUENCER MARKETING
    - Influencer Discovery
    - Campaign Management
    - Performance Tracking
    SOCIAL MEDIA MANAGEMENT
    - Scheduling and Publishing
    - Social Media Listening
    - Social Media Collaboration
    AUDIENCE TARGETING & ENGAGEMENT
    - Social Media Engagement
    - Audience and Segmentation
    REPORTING & ANALYTICS
    - Performance Tracking
    - Sentiment Analysis
    - Predictive Analytics
    E-COMMERCE & CONVERSION OPTIMIZATION
    - E-commerce Retention Optimization Platform
    - Content Personalization Engines
    CONTENT STRATEGY
    - Content discovery
    - AI content workflow
  • 6.2 PRODUCT BY DEPLOYMENT MODE
    CLOUD
    - Cloud deployment promotes collaboration through shared access to insights and applications
    ON-PREMISES
    - On-premises provide fast data processing and real-time analytics
AI IN SOCIAL MEDIA MARKET, BY USE CASE (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
DETAILED BREAKDOWN OF MARKET SHARE AND GROWTH ACROSS AI IN SOCIAL MEDIA USE CASE
128
  • 7.1 INTRODUCTION
    USE CASE: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 7.2 CUSTOMER SERVICE
    AI CHATBOTS & VIRTUAL ASSISTANTS
    - AI tools improve customer satisfaction, ultimately increasing efficiency and support
    BEHAVIOR ANALYSIS
    - Behavior analysis tracks user interactions, preferences, and trends that foster personalized experiences
  • 7.3 SALES
    LEAD GENERATION
    - Lead generation enables targeted campaigns and personalized engagement, enhancing conversion rates and nurturing customer relationships
    MARKET/INDUSTRY INSIGHTS
    - Advancements in NLP and ML are enabling analytics, allowing businesses to understand consumer behavior
  • 7.4 MARKETING
    CUSTOMER EXPERIENCE MANAGEMENT
    - Enhancing customer experience with AI-driven social media management
    BRAND AWARENESS
    - Optimizing brand awareness and management with AI-driven social media strategies
    AD TARGETING & OPTIMIZATION
    - Maximizing ad targeting and optimization with AI-driven social media strategies
    PRODUCT DEVELOPMENT
    - Driving consumer-centric product development with AI-powered social media insights
    COMPETITIVE ANALYSIS
    - Leveraging predictive analytics and AI for strategic competitive advantage in social media marketing
  • 7.5 HR
    REPUTATION MANAGEMENT
    - AI helps detect negative comments, reviews, or conversations that harm brand’s reputation
    RECRUITMENT MARKETING
    - AI in social media enhances recruitment by providing deeper insights, streamlining processes, and improving quality of hires
  • 7.6 IT & SECURITY
    RISK, PRIVACY, AND COMPLIANCE MANAGEMENT
    - Navigating risk, privacy, and compliance in AI social media landscape
AI IN SOCIAL MEDIA MARKET, BY END USER (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
INDUSTRY-SPECIFIC MARKET SIZING, GROWTH, AND KEY TRENDS
140
  • 8.1 INTRODUCTION
    END USER: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 8.2 ENTERPRISE
    RETAIL & E-COMMERCE
    - Driving e-commerce success through AI-enhanced targeting and consumer insights in social media market
    HEALTHCARE & PHARMA
    - AI in social media targets communication and insights in healthcare and pharma to enhance patient engagement
    BANKING & FINANCIAL SERVICES
    - Rise of personalized customer interactions in banking and financial services through AI in social media
    INSURANCE
    - Insurance enables targeted marketing, efficient claims processing, and improved service through real-time interactions
    NEWS & PUBLISHING AGENCIES
    - News and publishing agencies enhance audience engagement and improve relevance of news delivery
    ADVERTISING & CREATIVE MARKETING AGENCIES
    - Demand for personalized content to enable targeted campaigns that enhance audience engagement and brand loyalty
    PR AGENCIES
    - PR agencies enable targeted strategies that enhance engagement and optimize brand communication effectively
    SPORTS & GAMING
    - Transforming fan engagement: Impact of AI in sports and gaming on social media
    TECHNOLOGY & SOFTWARE
    - Demand for personalized user experiences, enhancing engagement through targeted content and data-driven insights
    TRAVEL & HOSPITALITY
    - Transforming customer engagement for enhanced personalization and real-time support in travel and hospitality
    EDUCATION
    - Demand for AI-driven insights and personalized support in education sector's social media strategies
    TELECOMMUNICATIONS
    - Telecommunications leverage AI analytics and chatbots to deliver personalized for efficient support and engagement
    PROFESSIONAL SERVICE FIRMS
    - Professional service firms enable targeted content strategies to enhance client engagement and optimize marketing efforts
    OTHER ENTERPRISES
  • 8.3 INDIVIDUAL USER
    INFLUENCERS & CONTENT MANAGERS
    - AI analytics empower influencers & content managers to create targeted campaigns that enhance engagement and brand loyalty
    SOCIAL MEDIA MANAGERS
    - Social media managers leverage AI tools to analyze vast amounts of data, including user behavior, preferences, and trends
AI IN SOCIAL MEDIA MARKET, BY REGION (MARKET SIZE & FORECAST TO 2030 – IN VALUE (USD))
REGIONAL MARKET SIZING, FORECASTS, AND REGULATORY LANDSCAPES
162
  • 9.1 INTRODUCTION
  • 9.2 NORTH AMERICA
    NORTH AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    NORTH AMERICA: MACROECONOMIC IMPACT
    US
    - Enhancing personalization using AI algorithms for integration in social media to transform brands and facilitate decision-making
    CANADA
    - Rise of influencer marketing to prompt development of AI tools that identify and connect brands with suitable influencers
  • 9.3 EUROPE
    EUROPE: AI IN SOCIAL MEDIA MARKET DRIVERS
    EUROPE: MACROECONOMIC IMPACT
    UK
    - AI-powered social media innovation enhances engagement, compliance, and commerce in UK
    GERMANY
    - Rise of AI in social media in Germany’s corporate landscape providing competitive edge and content moderation
    FRANCE
    - Driving social commerce and personalization: Role of AI in transforming social media in France
    ITALY
    - Empowering Italian social media by AI-driven personalization, commerce, and influencer marketing
    SPAIN
    - AI in social media to help enhance social media engagement and commerce in Spain
    REST OF EUROPE
  • 9.4 ASIA PACIFIC
    ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET DRIVERS
    ASIA PACIFIC: MACROECONOMIC IMPACT
    CHINA
    - Integration of AI in social media facilitates better user experience by analyzing data patterns and preferences
    JAPAN
    - Growing influence of content trends to fuel demand for AI technologies that analyze and optimize advertising strategies
    INDIA
    - Indian government's commitment to AI and digital initiatives to fuel market growth
    SOUTH KOREA
    - AI to enhance user experiences and marketing strategies, strengthening South Korea's global position in social media
    AUSTRALIA & NEW ZEALAND (ANZ)
    - Government initiatives to fuel startup innovation and AI development in Australia and New Zealand's social media landscape
    ASEAN
    - E-commerce boom to drive AI adoption in social media, enhancing customer experience and streamlining business operations
    REST OF ASIA PACIFIC
  • 9.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
    MIDDLE EAST
    - KSA
    - UAE
    - Qatar
    - Bahrain
    - Rest of Middle East
    AFRICA
  • 9.6 LATIN AMERICA
    LATIN AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
    LATIN AMERICA: MACROECONOMIC IMPACT
    BRAZIL
    - Rise of digital marketing initiatives has propelled adoption of AI technologies as businesses strive to enhance their online presence and drive engagement on social media platforms
    MEXICO
    - Leveraging influencer marketing in Mexico's AI-driven social media landscape
    ARGENTINA
    - Harnessing influencer marketing to engage wider audiences in Argentina's AI in social media landscape
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
STRATEGIC PROFILES OF LEADING PLAYERS & THEIR PLAYBOOKS FOR MARKET DOMINANCE
221
  • 10.1 OVERVIEW
  • 10.2 KEY PLAYER STRATEGIES
  • 10.3 REVENUE ANALYSIS
  • 10.4 MARKET SHARE ANALYSIS
    MARKET RANKING ANALYSIS
  • 10.5 PRODUCT COMPARATIVE ANALYSIS
    PRODUCT COMPARATIVE ANALYSIS, BY CONTENT CREATION & OPTIMIZATION
    - AI Content Writer (HubSpot)
    - OwlyWriter AI (Hootsuite)
    - Deep Social Platform (Lately)
    - Content Discovery (BuzzSumo)
    PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING
    - Influencer Marketing Platform (Upfluence)
    - Aspire’s Influencer Search Engine (Aspire)
    - Creator Marketing Solution (CreatorIQ)
    - Influence (Brandwatch)
    PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
    - Sprinklr Social (Sprinklr)
    - AI-powered Social Listening (Hootsuite)
    - Social Media Management (Brandwatch)
  • 10.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • 10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS
    - Overall Company Footprint
    - Region Footprint
    - Product Type Footprint
    - Use Case Footprint
    - End User Footprint
  • 10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
    - Detailed list of key startups/SMEs
    - Competitive benchmarking of key startups/SMEs
  • 10.9 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES & ENHANCEMENTS
    DEALS
COMPANY PROFILES
IN-DEPTH LOOK AT THEIR STRENGTHS, WEAKNESSES, PRODUCT PORTFOLIOS, RECENT DEVELOPMENTS, AND STRATEGIC MOVES
252
  • 11.1 INTRODUCTION
  • 11.2 KEY PLAYERS
    GOOGLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    META
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    IBM
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SPROUT SOCIAL
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SPRINKLR
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    AWS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LIVEPERSON
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    HUBSPOT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    MICROSOFT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ADOBE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    OPENAI
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    BAIDU
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    HOOTSUITE
    QUALTRICS
    BRANDWATCH
    CONVERSEON
    MELTWATER
    QUID
    DIGIMIND
    CREATORIQ
    ASPIRE.IO
  • 11.3 STARTUPS/SMES
    LATELY
    SOCIALPILOT
    COPY.AI
    FLICK
    DASH HUDSON
    JASPER
    UPFLUENCE
    OCOYA
    UPGROW
    STORYCHIEF
    GENIUS.AI
    CONTENTSTUDIO
    EMPLIFI
    LUMEN5
    BUFFER
    NARRATO.IO
    MENTIONLYTICS
    KAPWING
    PREDIS.AI
    PICTORY
    MIDJOURNEY
    SYNTHESIA
ADJACENT AND RELATED MARKETS
333
  • 12.1 INTRODUCTION
  • 12.2 SOCIAL MEDIA ANALYTICS MARKET - GLOBAL FORECAST TO 2028
    MARKET DEFINITION
    MARKET OVERVIEW
    - Social media analytics market, by offering
    - Social media analytics market, by analytics type
    - Social media analytics market, by business function
    - Social media analytics market, by vertical
    - Social media analytics market, by region
  • 12.3 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
    MARKET DEFINITION
    MARKET OVERVIEW
    - Social media management market, by component
    - Social media management market, by deployment mode
    - Social media management market, by organization size
    - Social media management market, by application
    - Social media management market, by vertical
    - Social media management market, by region
APPENDIX
345
  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 13.3 CUSTOMIZATION OPTIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 USD EXCHANGE RATES, 2019–2023
  • TABLE 2 PRIMARY INTERVIEWS
  • TABLE 3 FACTOR ANALYSIS
  • TABLE 4 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y %)
  • TABLE 5 GLOBAL MARKET SIZE AND GROWTH RATE, 2024–2029 (USD MILLION, Y-O-Y %)
  • TABLE 6 MARKET: ECOSYSTEM
  • TABLE 7 MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2024–2025
  • TABLE 8 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 13 PATENTS FILED, 2014–2024
  • TABLE 14 AI IN SOCIAL MEDIA MARKET: TOP 20 PATENT OWNERS, 2013–2024
  • TABLE 15 MARKET: LIST OF PATENTS GRANTED, 2023–2024
  • TABLE 16 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES
  • TABLE 17 INDICATIVE PRICING OF AI IN SOCIAL MEDIA USE CASE
  • TABLE 18 MARKET: IMPACT OF PORTER’S FIVE FORCES
  • TABLE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS
  • TABLE 20 KEY BUYING CRITERIA FOR TOP 3 END USERS
  • TABLE 21 MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 22 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 23 CONTENT CREATION & OPTIMIZATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 24 CONTENT CREATION & OPTIMIZATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 25 MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 26 MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 27 CONTENT IDEA GENERATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 28 CONTENT IDEA GENERATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 29 TEXT CREATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 30 TEXT CREATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 31 VIDEO CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 32 VIDEO CREATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 33 IMAGE CREATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 34 IMAGE CREATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 35 INFLUENCER MARKETING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 36 INFLUENCER MARKETING: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 37 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 38 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 39 AUDIENCE TARGETING & ENGAGEMENT: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 40 AUDIENCE TARGETING & ENGAGEMENT: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 41 REPORTING & ANALYTICS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 42 REPORTING & ANALYTICS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 43 E-COMMERCE & CONVERSION OPTIMIZATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 44 E-COMMERCE & CONVERSION OPTIMIZATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 45 CONTENT STRATEGY: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 46 CONTENT STRATEGY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 47 MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 48 MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 49 CLOUD: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 50 CLOUD: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 51 ON-PREMISES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 52 ON-PREMISES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 53 MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 54 MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 55 CUSTOMER SERVICE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 56 CUSTOMER SERVICE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 57 SALES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 58 SALES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 59 MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 60 MARKETING: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 61 HR: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 62 HR: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 63 IT & SECURITY: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 64 IT & SECURITY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 65 MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 66 MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 67 MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 68 MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 69 ENTERPRISE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 70 ENTERPRISE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 71 RETAIL & E-COMMERCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 72 RETAIL & E-COMMERCE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 73 HEALTHCARE & PHARMA: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 74 HEALTHCARE & PHARMA: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 75 BANKING & FINANCIAL SERVICES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 76 BANKING & FINANCIAL SERVICES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 77 INSURANCE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 78 INSURANCE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 79 NEWS & PUBLISHING AGENCIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 80 NEWS & PUBLISHING AGENCIES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 81 ADVERTISING & CREATIVE MARKETING AGENCIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 82 ADVERTISING & CREATIVE MARKETING AGENCIES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 83 PR AGENCIES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 84 PR AGENCIES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 85 SPORTS & GAMING: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 86 SPORTS & GAMING: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 87 TECHNOLOGY & SOFTWARE: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 88 TECHNOLOGY & SOFTWARE: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 89 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 90 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 91 EDUCATION: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 92 EDUCATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 93 TELECOMMUNICATIONS: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 94 TELECOMMUNICATIONS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 95 PROFESSIONAL SERVICE FIRMS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 96 PROFESSIONAL SERVICE FIRMS: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 97 OTHER ENTERPRISES: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 98 OTHER ENTERPRISES: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 99 INDIVIDUAL USER: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 100 INDIVIDUAL USER: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 101 MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 102 MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 103 NORTH AMERICA: MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 104 NORTH AMERICA: MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 105 NORTH AMERICA: MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 106 NORTH AMERICA: MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 107 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 108 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 109 NORTH AMERICA: MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 110 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 111 NORTH AMERICA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 112 NORTH AMERICA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 113 NORTH AMERICA: MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 114 NORTH AMERICA: MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 115 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 116 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 117 US: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 118 US: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 119 CANADA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 120 CANADA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 121 EUROPE: MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 122 EUROPE: MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 123 EUROPE: MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 124 EUROPE: MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 125 EUROPE: MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 126 EUROPE: MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 127 EUROPE: MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 128 EUROPE: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 129 EUROPE: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 130 EUROPE: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 131 EUROPE: MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 132 EUROPE: MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 133 EUROPE: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 134 EUROPE: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 135 UK: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 136 UK: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 137 GERMANY: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 138 GERMANY: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 139 FRANCE: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 140 FRANCE: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 141 ITALY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 142 ITALY: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 143 SPAIN: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 144 GERMANY: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 145 REST OF EUROPE: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 146 REST OF EUROPE: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 147 ASIA PACIFIC: MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 148 ASIA PACIFIC: MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 149 ASIA PACIFIC: MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 150 ASIA PACIFIC: MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 151 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 152 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 153 ASIA PACIFIC: MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 154 ASIA PACIFIC: MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 155 ASIA PACIFIC: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 156 ASIA PACIFIC: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 157 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 158 ASIA PACIFIC: MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 159 ASIA PACIFIC: MARKET, BY COUNTRY/REGION, 2019–2023 (USD MILLION)
  • TABLE 160 ASIA PACIFIC: MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
  • TABLE 161 CHINA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 162 CHINA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 163 JAPAN: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 164 JAPAN: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 165 INDIA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 166 INDIA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 167 SOUTH KOREA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 168 SOUTH KOREA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 169 AUSTRALIA & NEW ZEALAND: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 170 AUSTRALIA & NEW ZEALAND: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 171 ASEAN: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 172 ASEAN: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 173 ASEAN: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 174 ASEAN: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 175 REST OF ASIA PACIFIC: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 176 REST OF ASIA PACIFIC: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 177 MIDDLE EAST & AFRICA: MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 178 MIDDLE EAST & AFRICA: MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 179 MIDDLE EAST & AFRICA: MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 180 MIDDLE EAST & AFRICA: MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 181 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 182 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 183 MIDDLE EAST & AFRICA: MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 184 MIDDLE EAST & AFRICA: MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 185 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 186 MIDDLE EAST & AFRICA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 187 MIDDLE EAST & AFRICA: MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 188 MIDDLE EAST & AFRICA: MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 189 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2019–2023 (USD MILLION)
  • TABLE 190 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2024–2029 (USD MILLION)
  • TABLE 191 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 192 MIDDLE EAST: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 193 KSA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 194 KSA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 195 UAE: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 196 UAE: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 197 QATAR: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 198 QATAR: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 199 BAHRAIN: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 200 BAHRAIN: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 201 REST OF MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 202 REST OF MIDDLE EAST: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 203 AFRICA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 204 AFRICA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 205 LATIN AMERICA: MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
  • TABLE 206 LATIN AMERICA: MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  • TABLE 207 LATIN AMERICA: MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION)
  • TABLE 208 LATIN AMERICA: MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION)
  • TABLE 209 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
  • TABLE 210 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
  • TABLE 211 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION)
  • TABLE 212 LATIN AMERICA: MARKET, BY USE CASE, 2024–2029 (USD MILLION)
  • TABLE 213 LATIN AMERICA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 214 LATIN AMERICA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 215 LATIN AMERICA: MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION)
  • TABLE 216 LATIN AMERICA: MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION)
  • TABLE 217 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
  • TABLE 218 LATIN AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  • TABLE 219 BRAZIL: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 220 BRAZIL: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 221 MEXICO: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 222 MEXICO: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 223 ARGENTINA: MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 224 ARGENTINA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 225 REST OF LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION)
  • TABLE 226 REST OF LATIN AMERICA: MARKET, BY END USER, 2024–2029 (USD MILLION)
  • TABLE 227 OVERVIEW OF STRATEGIES ADOPTED BY KEY AI IN SOCIAL MEDIA VENDORS
  • TABLE 228 MARKET: DEGREE OF COMPETITION
  • TABLE 229 MARKET: REGION FOOTPRINT (21 COMPANIES)
  • TABLE 230 MARKET: PRODUCT TYPE FOOTPRINT (21 COMPANIES)
  • TABLE 231 MARKET: USE CASE FOOTPRINT (21 COMPANIES)
  • TABLE 232 MARKET: ENTERPRISE END USER FOOTPRINT (21 COMPANIES)
  • TABLE 233 MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • TABLE 234 MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
  • TABLE 235 MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021–SEPTEMBER 2024
  • TABLE 236 AI IN SOCIAL MEDIA MARKET: DEALS, JANUARY 2021–AUGUST 2024
  • TABLE 237 GOOGLE: COMPANY OVERVIEW
  • TABLE 238 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 239 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 240 GOOGLE: DEALS
  • TABLE 241 META: COMPANY OVERVIEW
  • TABLE 242 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 243 META: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 244 IBM: COMPANY OVERVIEW
  • TABLE 245 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 246 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 247 IBM: DEALS
  • TABLE 248 SPROUT SOCIAL: COMPANY OVERVIEW
  • TABLE 249 SPROUT SOCIAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 250 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 251 SPRINKLR: COMPANY OVERVIEW
  • TABLE 252 SPRINKLR: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 253 SPRINKLR: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 254 SPRINKLR: DEALS
  • TABLE 255 AWS: COMPANY OVERVIEW
  • TABLE 256 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 257 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 258 AWS: DEALS
  • TABLE 259 LIVEPERSON: COMPANY OVERVIEW
  • TABLE 260 LIVEPERSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 261 LIVEPERSON: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 262 LIVEPERSON: DEALS
  • TABLE 263 HUBSPOT: COMPANY OVERVIEW
  • TABLE 264 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 265 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 266 MICROSOFT: COMPANY OVERVIEW
  • TABLE 267 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 268 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 269 MICROSOFT: DEALS
  • TABLE 270 ADOBE: COMPANY OVERVIEW
  • TABLE 271 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 272 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 273 ADOBE: DEALS
  • TABLE 274 OPENAI: COMPANY OVERVIEW
  • TABLE 275 OPENAI: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 276 OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 277 OPENAI: DEALS
  • TABLE 278 BAIDU: COMPANY OVERVIEW
  • TABLE 279 BAIDU: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 280 BAIDU: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 281 BAIDU: DEALS
  • TABLE 282 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
  • TABLE 283 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
  • TABLE 284 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION)
  • TABLE 285 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
  • TABLE 286 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
  • TABLE 287 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
  • TABLE 288 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
  • TABLE 289 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
  • TABLE 290 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
  • TABLE 291 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
  • TABLE 292 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
  • TABLE 293 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
  • TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
  • TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
  • TABLE 296 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
  • TABLE 297 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
  • TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
  • TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
  • TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
  • TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
  • TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
  • TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 AI IN SOCIAL MEDIA MARKET: RESEARCH DESIGN
  • FIGURE 2 DATA TRIANGULATION
  • FIGURE 3 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICES OF MARKET
  • FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARKET
  • FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARKET
  • FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI IN SOCIAL MEDIA THROUGH OVERALL DIGITAL SOLUTIONS SPENDING
  • FIGURE 8 SOCIAL MEDIA MANAGEMENT SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 9 TEXT CREATION TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 10 CLOUD SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 11 MARKETING SEGMENT TO DOMINATE MARKET IN 2024
  • FIGURE 12 ENTERPRISE TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 13 PR AGENCIES SEGMENT TO HOLD LARGEST MARKET SIZE IN 2024
  • FIGURE 14 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 15 RISE IN DEMAND FOR HIGHLY PERSONALIZED CONTENT AND RECOMMENDATIONS TAILORED TO USER PREFERENCES AND BEHAVIOR TO DRIVE MARKET GROWTH
  • FIGURE 16 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 17 CLOUD AND ENTERPRISE SEGMENTS TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2024
  • FIGURE 18 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 19 MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 20 EVOLUTION OF MARKET
  • FIGURE 21 MARKET: SUPPLY CHAIN ANALYSIS
  • FIGURE 22 MARKET ECOSYSTEM: KEY PLAYERS
  • FIGURE 23 AI IN SOCIAL MEDIA MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS)
  • FIGURE 24 NUMBER OF PATENTS GRANTED TO VENDORS IN LAST 10 YEARS
  • FIGURE 25 TOP 10 PATENT APPLICANTS IN LAST 10 YEARS
  • FIGURE 26 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2024
  • FIGURE 27 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES
  • FIGURE 28 PORTER’S FIVE FORCES ANALYSIS
  • FIGURE 29 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • FIGURE 30 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS
  • FIGURE 31 KEY BUYING CRITERIA FOR TOP 3 END USERS
  • FIGURE 32 AI IN SOCIAL MEDIA MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING AI IN SOCIAL MEDIA ACROSS KEY END USERS
  • FIGURE 33 INFLUENCER MARKETING TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 34 CONTENT IDEA GENERATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 35 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 36 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 37 INDIVIDUAL USER SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 38 HEALTHCARE & PHARMA SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 39 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 40 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 41 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 42 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SNAPSHOT
  • FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN PAST FIVE YEARS
  • FIGURE 44 SHARE OF LEADING COMPANIES IN MARKET, 2023
  • FIGURE 45 PRODUCT COMPARATIVE ANALYSIS
  • FIGURE 46 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 47 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 48 MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 49 MARKET: COMPANY FOOTPRINT (21 COMPANIES)
  • FIGURE 50 AI IN SOCIAL MEDIA MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  • FIGURE 51 GOOGLE: COMPANY SNAPSHOT
  • FIGURE 52 META: COMPANY SNAPSHOT
  • FIGURE 53 IBM: COMPANY SNAPSHOT
  • FIGURE 54 SPROUT SOCIAL: COMPANY SNAPSHOT
  • FIGURE 55 SPRINKLR: COMPANY SNAPSHOT
  • FIGURE 56 AWS: COMPANY SNAPSHOT
  • FIGURE 57 LIVEPERSON: COMPANY SNAPSHOT
  • FIGURE 58 HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 59 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 60 ADOBE: COMPANY SNAPSHOT
  • FIGURE 61 BAIDU: COMPANY SNAPSHOT

 

Methodology

The study involved major activities in estimating the current market size for the AI in social media market. Exhaustive secondary research was done to collect information on the AI in social media market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the AI in social media market.

Secondary Research

The market for the companies offering AI in social media solutions is arrived at by secondary data available through paid and unpaid sources, analyzing the product portfolios of the major companies in the ecosystem, and rating the companies by their performance and quality. Various sources were referred to in the secondary research process to identify and collect information for this study. The secondary sources include annual reports, press releases, investor presentations of companies, white papers, journals, certified publications, and articles from recognized authors, directories, and databases.

In the secondary research process, various secondary sources were referred to for identifying and collecting information related to the study. Secondary sources included annual reports, press releases, and investor presentations of AI in social media vendors, forums, certified publications, and whitepapers. The secondary research was used to obtain critical information on the industry’s value chain, the total pool of key players, market classification, and segmentation from the market and technology-oriented perspectives

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the AI in social media market. After the complete market engineering (calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of AI in social media solutions offered by various market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key player strategies. In the complete market engineering process, the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list the key information/insights throughout the report.

AI in Social Media Market Size, and Share

Note: Tier 1 companies account for annual revenue of >USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million–USD 1 billion

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the cell culture market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

AI in Social Media Market : Top-Down and Bottom-Up Approach

AI in Social Media Market Top Down and Bottom Up Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Market Definition

AI in social media is a tool designed to upgrade and streamline social media content and target audiences. These tools utilize advanced ML algorithms to automate key processes such as content generation, audience sentiments & engagement, and social media data analysis at lower time periods and effort required by social media teams. With capabilities such as sentiment analysis, predictive analytics, personalized content recommendations, and automated response systems, these social media AI tools support brands in maintaining a dynamic presence on various social media platforms, ensuring they stay pertinent in a rapidly developing digital landscape.

Stakeholders

  • Risk Assessment and software developers
  • AI in social media software vendors
  • Social Media Managers
  • AI in Social Media Service Providers
  • Marketers
  • Business owners
  • Distributors and Value-added Resellers (VARs)
  • Independent Software Vendors (ISV)
  • Managed service providers
  • Support & maintenance service providers
  • System Integrators (SIs)/migration service providers
  • OEMs
  • Technology providers

Report Objectives

  • To define, describe, and predict the AI in social media market by product (by type and deployment mode), use cases, end users, and region
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the micro markets with respect to individual growth trends, prospects, and their contributions to the total market
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the AI in social media market
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of five main regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers & acquisitions, in the AI in social media market
  • To analyze the impact of the recession across all regions in the AI in social media market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

Product analysis

  • Product quadrant, which gives a detailed comparison of the product portfolio of each company.

Geographic analysis

  • Further breakup of the North American AI in social media market
  • Further breakup of the European AI in social media market
  • Further breakup of the Asia Pacific AI in social media market
  • Further breakup of the Middle Eastern & African AI in social media market
  • Further breakup of the Latin America AI in social media market

Company information

  • Detailed analysis and profiling of additional market players (up to five)

 

Key Questions Addressed by the Report

What are the opportunities for the AI in social media market?
There are various opportunities in the AI in social media market, such as introducing AI-powered deep fake detection to identify and flag altered content and AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses.
Define the AI in social media market.
AI social media tools offer a range of powerful features designed to enhance and streamline social media management and content creation. These tools utilize advanced algorithms to automate processes like content generation, audience engagement, and data analysis, significantly reducing the time and effort required by social media teams. With predictive analytics, targeted content recommendations, and automated response systems, these AI tools help brands maintain a dynamic presence on various platforms, ensuring they stay relevant in a rapidly evolving digital landscape.
Which region is expected to have the largest market share in the AI in social media market?
The North American region will acquire the largest share of the AI in social media market during the forecast period.
What are the major players covered in the report?
Some of the key companies in the AI in social media market are Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).
How big is the global AI in social media market today?
The global AI in social media market is projected to grow from USD 2.2 billion in 2024 to USD 10.3 billion in 2029, at a CAGR of 36.2% during the forecast period.

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