Canada Automotive Dashcam Market (2026-2031)

RESEARCH METHODOLOGY

The study involved four major activities in estimating the current size of the automotive dashcam market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across value chains through primary research. A top-down approach was employed to estimate the complete market size. Thereafter, market breakdown and data triangulation processes were used to estimate the market size of segments and subsegments.

Secondary Research

Secondary sources referred to for this research study included automotive dashcam industry organizations; corporate filings such as annual reports, investor presentations, and financial statements; trade and business whitepapers and databases; and articles from recognized associations and government publishing sources. The secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of this market scenario through secondary research. Several primary interviews have been conducted with market experts from the demand- and supply-side OEMs (in terms of component supply, country-level government associations, and trade associations) and component manufacturers across four major regions, namely, Asia Pacific, Europe, North America, and the Rest of the World. Approximately 60% and 40% of primary interviews have been conducted from the demand and supply side, respectively. Primary data has been collected through questionnaires, emails, LinkedIn, and telephone interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in our report.

Brief sessions with highly experienced independent consultants were conducted to reinforce findings from primaries after interacting with industry experts. This, along with the in-house subject matter experts’ opinions, led to the findings, as described in the remainder of this report.
In the primary research process, various primary sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations. The primary sources from the demand side included end users, such as Chief Information Officers (CIOs), consultants, service professionals, technicians, technologists, and managers at public and investor-owned utilities.
Breakdown of Primaries

Note: Others include purchase and sales managers, marketing managers, and product managers.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The automotive dashcam OE market is estimated using a bottom-up methodology, where country-level model mapping is conducted to determine dashcam share across product types, followed by assessment of vehicle production for passenger cars and commercial vehicles at the country level. The dashcam penetration rate is applied to vehicle production to derive OE dashcam volume, after which average selling prices are determined for each product category at the country level. The calculated volume is multiplied by the corresponding average selling price to arrive at country level market value, which is then aggregated to derive the regional market size, and further consolidated to estimate the global market volume and value.
The automotive dashcam aftermarket market is estimated using a top-down approach, where company revenue analysis is conducted to derive the global aftermarket revenue, which is then distributed across regions based on company-level revenue share. Vehicle parc data is mapped to estimate country-level aftermarket revenue, reflecting installation potential across existing vehicles. Average selling prices for aftermarket dashcams are determined, and market volume is calculated by dividing the market value by the average selling price. The same methodology is applied to further segment the market by technology and video quality, ensuring consistent estimation across all categories.

Automotive Dashcam Market : Top-Down and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.