Middle East & Africa Power Rental Market
Middle East & Africa Power Rental Market by Equipment (Generators, Transformers, Load Banks, Other Equipment), Power Rating, Application, Fuel Type, Rental Type, End User, and Country - Trends and Forecast To 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The Middle East and Africa power rental market is projected to reach USD 2.82 billion by 2030 from an estimated USD 2.17 billion in 2025, at a CAGR of 5.4% during the forecast period (2025–2030). The power rental market in the Middle East & Africa is growing steadily, driven by increasing demand for reliable and continuous power supply across various industries. Frequent power outages, aging electrical infrastructure, and the use of renewable energy sources have propelled the need for power rental.
KEY TAKEAWAYS
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BY REGIONThe GCC holds the highest share in the Middle East and Africa power rental market.
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BY FUEL TYPEBy fuel type, the gas segment is projected to grow at the fastest rate from 2025 to 2030.
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BY EquipmentBy equipment, the generator segment is expected to dominate the market.
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BY POWER RATINGBy power rating, the 501-2500 KW segment is estimated to register the highest CAGR of 6.0% during the forecast period.
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BY APPLICATIONBy application, the peak shaving segment is estimated to register the highest CAGR of 7.1% during the forecast period.
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BY END USERBy end user, the oil & gas segment is expected to dominate the market.
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COMPETITIVE LANDSCAPECompanies such as Aggreko plc (UK), APR Energy (USA), Caterpillar Inc. (USA), Cummins Inc. (US), Atlas Copco (Sweden), and Rental Solutions & Services (UAE) were identified as some of the star players in the market.
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COMPETITIVE LANDSCAPEASDI Equipment & Machinery Rental LLC (UAE) and MDS Energy (UAE) have distinguished themselves among SMEs and startups due to their strong product portfolio and sound business strategy.
The Middle East & Africa power rental market is witnessing steady growth, driven by increasing demand for reliable and flexible power solutions across industrial and commercial sectors. Frequent fluctuations in energy supply and the rising need for temporary or backup power are prompting businesses to adopt rental solutions over conventional systems. The adaptability of generator fleets plays a crucial role, enabling companies to respond quickly to changing operational needs and project timelines. Additionally, ongoing industrial expansion, rapid infrastructure development, and the growing emphasis on uninterrupted power supply for data centers, manufacturing, and oil & gas operations are accelerating market adoption. Power rental providers are also aligning their strategies with sustainability goals by integrating renewable and cleaner fuel options. Overall, the region’s focus on energy resilience, flexible power delivery, and advanced fleet technologies continues to shape the future of the Middle East & Africa power rental market.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The power rental market is estimated to record moderate to high growth during the forecast period. This growth can be attributed to the digitalization of utilities, industrialization, and increased investments in the renewable and clean energy sectors. The growth of big data analytics enables efficient processing, predictive maintenance, and advanced analysis of large datasets, enhancing reliability and efficiency in power grids and increasing investments in the offshore wind farms sector, which are likely to create lucrative opportunities for the market players.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
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Rapid expansion in oil & gas, mining, and events sectors
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Surging demand for uninterrupted & reliable power supply
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Stringent government regulations associated with generators
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Government initiatives towards utility upgrades and renewable transitions
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Wear and tear on generators, coupled with volatile fuel prices, elevate operational and maintenance expenses
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Rapid expansion in oil & gas, mining, and events sectors.
The Middle East and Africa power rental market is primarily driven by the rapid expansion of the oil and gas, mining, and large event sectors, which require dependable temporary power at remote and off-grid locations. Frequent grid instability, load-shedding, and harsh climatic conditions increase the need for uninterrupted and reliable power supply for critical operations, especially in construction, telecom, and industrial applications. Population growth, urbanization, and ongoing infrastructure projects further support rental demand as end users prefer flexible, short- to medium-term power solutions instead of committing immediate capital to permanent generation assets.
Restraint: Stringent government regulations associated with generators
The market faces restraints from stringent government regulations on diesel-based generators, including tighter emission norms and noise standards that raise compliance and technology upgrade costs for rental fleet owners. High capital expenditure for procuring, transporting, and maintaining large fleets of generators, along with insurance and storage, limits the participation of smaller regional players. Additionally, the gradual expansion of grid infrastructure and utility-scale renewable projects in key economies reduces long-term dependence on rental solutions for certain applications, thereby curbing growth in mature or well-electrified corridors.
Opportunity: Government initiatives towards utility upgrades and renewable transitions
Significant opportunities arise from government-led initiatives for utility upgrades, transmission expansion, and renewable energy transitions, where rentals bridge power gaps during construction, commissioning, and grid integration phases. Remote mining camps, refugee settlements, and rural communities across Africa create sustained demand for decentralized, modular rental power where grid extension is economically unviable. Furthermore, adoption of hybrid systems combining diesel or gas generators with solar, battery storage, and digital monitoring allows rental providers to offer more efficient, lower-emission solutions, opening premium segments and long-term service contracts.
Challenge: Wear and tear on generators, coupled with volatile fuel prices, elevates operational and maintenance expenses
A key challenge is intense wear and tear on generators operating in extreme heat, dust, and sandy environments, which accelerates component failure and increases maintenance frequency and downtime risk. Volatile fuel prices and logistical complexities of delivering diesel or gas to remote sites significantly raise operating costs and squeeze margins, especially under fixed-price rental contracts. The market also struggles with growing competition from low-cost imported units and alternative solutions such as distributed solar, battery storage, and IPP-backed permanent plants, forcing providers to continually differentiate on service quality, technology, and financing models.
MIDDLE EAST & AFRICA POWER RENTAL MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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The NHS Nightingale Hospital in London was the first of seven NHS Nightingale Hospitals set up in the UK in 2020. These temporary, large-scale critical care hospitals were established to provide coverage for the projected increase in patients requiring critical care. One of the main challenges for the NHS was that of utilities, particularly electricity, with considerable requirements for additional duty and standby power without leaving the hospital at risk during an outage. | Rapid deployment of temporary rental power by MEMS, supplying 21,850 kVA with generators, cables, and distribution equipment, enabled the NHS Nightingale Hospital to operate with reliable electricity for critical care without risking outages. |
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The old La Parrilla tungsten mine, located in the heart of Extremaduran pastureland, was active for several decades of the twentieth century, positioning Spain as one of the world’s largest producers. The subsequent decline in the price of tungsten led to the mine's closure in the mid-1980s. Thirty years later, the price of tungsten began to rise, and W-RESOURCES Plc decided to reactivate this historic mine. However, they required a stable and reliable power source in a remote environment without access to the grid. | Aggreko’s off-grid gas-generator power plant provided a stable, long-term, and environmentally cost-effective power supply, enabling continuous mining operations at the remote La Parrilla tungsten mine. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The power rental market ecosystem connects generator manufacturers, component suppliers, and rental power companies with a wide spectrum of end users that depend on temporary or backup electricity. These users include utilities seeking grid support, oil and gas operators in remote fields, mining projects, construction sites, and large commercial or industrial facilities. Data centers, telecom networks, and event organizers also rely on rented power solutions to ensure uninterrupted operations during outages, peak demand, commissioning, or short-term projects.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY FUEL TYPE
The power rental market is categorized based on fuel type into diesel, natural gas, and other fuel types, including gasoline, hybrid, and heavy fuel oil (HFO). Diesel generators currently dominate the market due to their high reliability, easy availability, and suitability for heavy-duty applications. Natural gas-powered units are gaining popularity as cleaner and more cost-effective alternatives, driven by increasing environmental regulations and the growing availability of gas infrastructure. Other fuel types, such as gasoline, hybrid systems, and HFO-based units, serve specific niche applications where flexibility, mobility, or localized fuel availability are key factors influencing equipment selection.
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY EQUIPMENT
Based on equipment, the power rental market has been segmented into generators, load banks, transformers, and other equipment (wires, clamps, transfer boxes, and fuel tanks). Power rental solutions offered by most companies consist of a complete end-to-end solution, providing ready-to-use solutions for peak sharing, standby power, and baseload & continuous power applications. These solutions are designed to meet the specific demands of different end-use customers.
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY POWER RATING
The power rental market, by power rating, has been segmented into up to 50 kW, 51–500 kW, 501–2,500 kW, and above 2,500 kW. Diesel- and natural gas-fired power rental solutions make up the largest share of the market. There are several sectors, such as mining, oil & gas, and construction, where power rental solutions of different capacities are used, depending on the type/nature of the job.
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY APPLICATION
The power rental market is segmented into peak shaving, base load/continuous power, and standby power. Rental generators are used during peak hours to meet extra demand and ensure grid stability, called peak shaving. Power units for base load operate in industries like mining at remote sites without a grid supply. Standby generators are used during outages or emergencies for critical operations like telecom and data centers.
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY END USER
Based on end user, the Middle East and Africa power rental market is segmented into utilities, oil & gas, metals & mining, construction, manufacturing, events, corporate & retail, IT & data centers, and others. The region’s oil & gas, mining, and construction sectors represent key demand drivers, as they rely heavily on reliable and flexible power solutions to maintain continuous operations in remote or off-grid areas. Growing power demand from IT and data centers further fuels market growth, while utilities increasingly depend on rental power to manage peak loads, grid maintenance, and emergency backup requirements across diverse industrial applications.
MIDDLE EAST & AFRICA POWER RENTAL MARKET, BY RENTAL TYPE
Based on rental type, the power rental market has been classified into retail rental and project rental. Since rental power solutions and equipment offer flexibility in operation, they can be utilized for various applications, including peak shaving, base load/continuous power, and standby. Moreover, due to this operational flexibility, various end-user industries can use these solutions without any alteration. In line with that, retail users can use this equipment for shorter turnaround times, whereas project rental users can cater to the electrical needs of an entire project for longer durations with this equipment.
REGION
Saudi Arabia to be largest-growing country in Middle East and Africa power rental market during forecast period
Saudi Arabia's rental power market is witnessing robust growth, driven by rapid industrial growth, growth in infrastructure through Vision 2030, and continued growth in construction, oil and gas, mining, and utility sectors. The trend toward mega-projects (i.e., NEOM, Red Sea Global, Qiddiya) has greatly increased demand for temporary, reliable power solutions to help facilitate operations in remote, developing areas. In addition, the increasing frequency of power outages and the growing dependence on backup systems in data centers, hospitals, and manufacturing plants are further stimulating market growth. As part of Saudi Arabia's sustainability strategy and its Circular Carbon Economy, there is a growing trend toward low-emission generators, hybrid systems, and renewable-integrated rental solutions. These developments will help sustain the rapid pace of growth in the Saudi rental market for the foreseeable future.
MIDDLE EAST & AFRICA POWER RENTAL MARKET: COMPANY EVALUATION MATRIX
Aggreko is positioned as a star in the Middle East and Africa power rental market matrix, reflecting clear leadership in both market share and service breadth. The company differentiates itself through an extensive fleet portfolio, integrated digital and monitoring platforms, and strong reach across industries such as manufacturing, oil and gas, and utilities. Atlas Copco (Emerging Leader) is steadily becoming a go-to power rental brand in Middle East and Africa. Its rental power solutions are compact, energy-efficient, and easy to deploy, giving OEMs and users a practical alternative to traditional giants, especially in everyday applications like temporary HVAC systems, pumps, fans, and small industrial machines.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Aggreco (UK)
- Caterpillar Inc. (US)
- APR Energy (US)
- Cummins Inc. (US)
- Atlas Copco (Sweden)
- Rental Solutions & Services (UAE)
- ASDI Equipment & Machinery Rental LLC (UAE)
- MDS Energy (UAE)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 2.06 Billion |
| Market Forecast in 2030 (Value) | USD 2.82 Billion |
| Growth Rate | 5.4% |
| Years Considered | 2021–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Million/Billion), Volume (Thousand Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Regions Covered | Middle East and Africa |
WHAT IS IN IT FOR YOU: MIDDLE EAST & AFRICA POWER RENTAL MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| Major Industrial EPC / Utility |
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| Oil & Gas / Mining Operator |
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| Building / HVAC System Integrator |
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RECENT DEVELOPMENTS
- September 2024: Atlas Copco acquired Integrated Pump Rental (IPR), a South African company specializing in dewatering pump rentals. IPR became part of Atlas Copco’s Specialty Rental Division within Power Technique; in this way, the rental business of IPR was enhanced by adding additional dewatering pumps and complementary products like air compressors, generators, and power supplies used by customers involved in mining, construction, and wastewater
- August 2022: Caterpillar signed a strategic partnership with Aggreko, a global leader in temporary power and utilities rental, for joint marketing and technology collaboration. This partnership is significant in the power rental industry, which is projected to grow to USD 26.9 billion worldwide by 2027. The partnership is part of Caterpillar’s efforts to strengthen its market position and enhance its offerings through collaborative innovation and marketing initiatives.
- July 2021: Aggreko partnered with R&A to deliver a renewable power solution at the 149th Open Championship, held at Royal St George’s Golf Club in Sandwich, England, from July 15 to 18. Aggreko delivered two renewable microgrids that supplied 100% reliable power, independent of the grid. The system has already generated approximately 21,000 kWh of solar power and saved 25 tons of CO2 since the solution was installed in March 2021, prior to the event.
- May 2021: United Rentals completed the previously announced acquisition of General Finance Corporation. This is an acquisition with strong strategic and financial merits, timed to serve the increasing demand in end markets. It expands the company’s capacity for growth through the addition of leading mobile storage and modular office solutions, employing over 900 employees with complementary expertise.
- December 2020: Aggreko launched the Stage V 600 kVA canopy generator, which utilizes a variety of advanced exhaust treatment processes to remove the most harmful pollutants. Aggreko has specifically designed the generator to offer a 98% reduction in particulate volume and expel 96% of NOx gases, thereby complying with stringent emission regulations in both the US and Europe.
Table of Contents
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Methodology
The study involved major activities in estimating the current size of the Middle East & Africa Power Rental Market. Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.
Secondary Research
This research study on the market involved the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg, Businessweek, Factiva, International Energy Agency, and United States Energy Association, to identify and collect information useful for a technical, market-oriented, and commercial study of the global Middle East & Africa Power Rental Market. The other secondary sources included annual reports of the companies involved in the market, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.
Primary Research
The Middle East & Africa Power Rental Market comprises power rental providers, manufacturers of subcomponents of power plant, manufacturing technology providers, and technology support providers in the supply chain. The demand side of this market is characterized by the rising demand for clean energy and energy efficiency. The supply side industry experts such as vice presidents, CEOs, marketing directors, technology directors, and related key executives from various companies and organizations operating in the market. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Following is the breakdown of primary respondents:
Middle East & Africa Power Rental Market Size Estimation
Both supply side and demand side analysis were used to estimate and validate the total size of the market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- Identification of major players in the market across countries. Key players in the Middle East & Africa Power Rental Market include Aggreko, United Rentals, Ashtead Group, Herc Rentals, Caterpillar, Atlas Copco, and Cummins.
- Determining the revenues and business strategy specifics, such as the inorganic and organic growth strategy details, of major power rental equipment providers.
- The market share of individual power rental segments, namely, equipment, fuel type, application, power rating, rental type, and end user, are determined by consolidating and evaluating the product offerings of major companies.
- In addition, country-level demand for power rental equipment from end users, such as utilities, oil & gas, mining & metals, manufacturing, construction, and IT & data centers, and supportive policy developments across regions during the forecast period has been analyzed. The analysed data then verified through primaries to determine the country-wise and regional landscape.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. The complete market engineering process is done to arrive at the exact statistics for all the segments and subsegments, also data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by examining various factors and trends from both the demand- and supply sides. Along with this, the market has been validated through both the top-down and bottom-up approaches.
Market Definition
The Middle East & Africa Power Rental Market is defined as the revenue generated either through providing equipment on rent such as load banks, generators, fuel tanks, cables, transformers, and power accessories or by renting temporary power plants. Power rental equipment majorly operates on diesel, gas, and other fuels such as gasoline, hybrid fuel, and heavy fuel oil (HFO). This equipment is used for peak shaving, standby power, and base load/continuous load applications by the utilities, oil & gas, events, construction, mining & metals, manufacturing, IT & data centers, corporate & retail, and other end users. Other industries include shipping, agriculture, aerospace and defense, wherein this equipment is majorly used for the generation of backup power.
Key Stakeholders
- Consulting companies in the energy and power sector
- Consulting companies in the oil & gas sector
- Generator raw materials and component manufacturers
- Engine/generator manufacturers, dealers, and suppliers
- Governments and research organizations
- Investment banks
- Petroleum companies (diesel and natural gas suppliers)
- Construction and infrastructure development companies
- Power grid infrastructure companies
- Power plant project developers
- Power rental companies
- Shareholders or investors
Objectives of the Study
- To forecast the market size for five key regions: North America, South America, Europe, Asia Pacific, and Middle East & Africa, along with their key countries.
- To define, describe, analyze, and forecast the size of the global Middle East & Africa Power Rental Market based on fuel type, power rating, application, equipment, end user, rental type, and region.
- To provide detailed information about key factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market.
- To strategically analyze the subsegments with respect to individual growth trends, prospects, and contributions of each segment to the overall market size
- To strategically analyze the market with respect to individual growth trends, future expansions, and contributions to the market.
- To analyze market opportunities for stakeholders in the market and draw a competitive landscape for market players.
- To analyze competitive developments such as sales contracts, agreements, investments, expansions, new product launches, mergers, partnerships, joint ventures, collaborations, and acquisitions in the market.
- To compare key market players with respect to the market share, product specifications, and applications.
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Growth opportunities and latent adjacency in Middle East & Africa Power Rental Market